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December 30, 2024 36 mins
In questa intervista inedita, Luca Orlandini - pioniere italiano delle landing page e del marketing digitale - svela la sua evoluzione dal 2016 a oggi.

"Il modo in cui acquistano le persone è cambiato radicalmente. I chatbot oggi convertono più delle landing page tradizionali" - uno dei tanti insight che Luca condivide in questa chiacchierata strategica con Andrea "Il Baffo" Lisi.

Dalla cultura hip-hop al marketing digitale, Orlandini smonta pezzo per pezzo il settore e rivela il suo approccio.

Dal testare landing page a validare intere strategie di business, Orlandini mostra come adattarsi ai nuovi comportamenti d'acquisto e costruire sistemi di conversione che durano nel tempo.

🎯 In questa puntata scoprirai:
  • Come i chatbot stanno rivoluzionando le conversioni online
  • Il metodo "valida prima, investi poi" che minimizza i rischi
  • Come costruire un sistema di conversione multicanale che funziona
  • La differenza tra conversione funzionale e trasformativa
  • Le nuove regole per acquisire clienti online
⏱️ CAPITOLI:
 
[00:00:00] La SEO è morta: perché partire dal traffico organico è suicida

[00:03:00] Test e validazione: il nuovo paradigma del marketing digitale

[00:07:00] Dall'hip-hop al marketing: come la cultura underground plasma il business

[00:13:00] Chatbot vs Landing: la nuova frontiera della conversione

[00:20:00] L'arte della battaglia: competere nell'era digitale

[00:24:00] Le 20.000 ore: dalla pratica alla maestria, miti da sfatare

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Leggi i libri di Andrea Lisi: https://amzn.to/4d3hZPj 


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SITO FuturaImmagine: https://futuraimmagine.com/ 
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