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Youtube: https://bit.ly/youtubealchimista
🧪 Today in our Lab 🥼 we are going to take a coffee ☕ with Daniel Rodrigues. We will talk about: #longevity #fitness #biohacking #efficiency #ewot #mitochondria. We will finally know what's inside Mitolab, the advanced biohacking and wellness lab in Madrid and much, much more!
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Disclaimer: The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. Views and opinions expressed by the guests are not necessarily reflecting the view of the podcast owner. The content here should not be taken as medical advice. The content here is for informational purposes only, and because each person is so unique, please consult your healthcare professional for any medical questions. Affiliate Disclaimer: Some of the links in the description of this video may be affiliate links. This means that if you click on the link and make a purchase, I may receive a small commission at no extra cost to you. This commission helps support the channel and allows me to continue creating valuable content for you. Please note that I only recommend products or services that I genuinely believe in and have personally used or researched. Your support is truly appreciated. Thank you!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Today we're going to have a coffeewith Daniel Rodriguez. Daniel is a human
performance adviser, is a human potentialdevelopment coach aka bulletproof coach. Daniel also
a master degree in occupational psychology fromthe UK and has been always around human
(00:25):
factor talent management and acquisition. Amonghis interests human performance optimization, everything through
evidence based and data driven methodologies.That's why in twenty eighteen he founded Mytelap,
a very peculiar location, a biohacstudio, a clinic, a wellness
(00:51):
boutique. Please don't call it ajim. With this episode, we are
going to dive deep into his paththrough being a bio hacker and a human
potential development coach. We talk aboutlongevity, We talk about fitness efficiency.
We talk as well about all theequipment you will find at Mettle Up.
(01:15):
Now it's hard to believe, butyou can still work out in the most
effective and efficient way, Metal ofway. Enjoy. Talk about you,
your background and why you chose togo to the fitness market and a wellness
(01:38):
market. So a bit of backgroundabout me. So I'm a psychologist by
training. So I studied psychology specializingin occupational psychology. So I've always been
involved in in organizational settings or tasksfrom an variety of roles. I've been
(02:05):
a researcher at university, I've beena consultant, and I've also held managerial
roles in various companies, but alwayswithin the realm of talent management and basically
trying to always sort of gravitated tobeing the techie guy, so trying to
(02:30):
enhance the human factor through the additionaltechnology, or trying to manage our talent
more efficiently through technology, so settingup this this HR information systems and all
that kind of thing. Um Andas as part of that is you know,
(02:52):
my own there's been quite a lotof thinking in my life about effectiveness
and what makes an effective leader,how to become more effective and efficient myself,
and through all of those sort ofmix of influences, I think,
as many of us in these space, Habita and I ended up, you
(03:15):
know, resorting to the writings ofpeople like um, Tim Ferries and all
these gurus of efficiency. And Iremember quite extinctively that before our work week
was one of my earlier influences.And from there is a sort of a
rabbit hole takes you through all ofthis, through all this um realm of
(03:44):
of effectiveness and performance and performance enhancingand ultimately iiO hockey. No, what
what is is thinking all these days? Biohacking? UM, I'm not sure
I'm completely comfortable with that with termanymore. It was and I am as
a result of that, very muchinvolved with people like Dave Asprey and who
(04:12):
claims to be the father of bio. I give that to the guy.
He's well to expand and and promotethis sort of philosophy, this approach to
life where you're trying to be thebest version of yourself that you can be
through science and technology and a bitof ansential ancestral living as well. I
(04:36):
went as far as to become acertified bullet proof proof coach as part of
that endeavor, and I jumped onthe first iteration of the course that that
bulletproof run with the what's called nowthe Human Potential Institute and doctor m Atkinson,
(04:57):
and I've pursued a number of supplementalcertifications and degrees in this sort of
wellness space. I'm a certified FunctionalDiagnostic Nutrition but practitioner UM and basically that's
what I applied to my coaching withclients, which is where I sort of
(05:20):
gravitated. I exited the the corporateworld and I'm sort of flying solo first
through coaching and probably what we're gonnaspeak more about today, this is kind
of a minimalistic approach to fitness ina way. So yeah, so you
(05:41):
add this this call and then youadd in mind to create something fitness related
about with the concept of efficiency andeffectiveness. When you start to create your
own facility, which is located nearMadrid, we will link all the details
saying and show notes afterward. Mhm. So basically was mainly a way to
(06:06):
scratch my own each I'm a fatherof three great boys, and you know
that leaves that occupies quite a significantchunk of my life. Um and uh.
And as you move forward in lifeand you become older, we're not
(06:28):
getting younger, and that's the timewhen you actually need fun as for self
care, take care of yourself,take care of the machine so that you
last longer. And I was Iwas struggling to do that. I've never
been a gym person um or haven'teven I wouldn't wouldn't define myself as a
(06:54):
very sporty person either, but whenyou know family and a job responsibilities come
through that it's very easty for thosethings to keep pushing that space that you
have for your own self, thingsthat you do for yourself, to become
small and small and smaller. Andthat's not sustainable, it's not smart,
(07:15):
it's not the path to longevity.So so that was the first motivation of
finding out ways to build all ofthis um capacity fitness in my life in
a in a form that fits fitsmy my time availability, which which and
(07:42):
so which is a sorry for anintelligence which is basically the standard of the
nowadays for the majority of people withthe business work employed of self employed,
this is the same. But sothis is this really cowardy way of operating
a lot of information inputs. Sowe are we are running, running and
(08:05):
running. So this is the naturaltrend of That's why I think this is
quite a few. Yeah, andit's funny because it tends to be and
a sort of a black or white. So you have two types types of
individuals. They are the ones thatactually are active and have a gym membership
(08:26):
and they're quite hooked on it,and they they follow the more is a
better approach, and let's try andif I can go to the gym four
times this week is better than two. And and they tend, in my
opinion, they tend to spend hdo more than they should. They're over
exercising, They're not giving their bodiestime to recover. We probably talk about
(08:50):
that later. And then you havethe ones that don't even try, and
therefore you know there's there's no there'sno fitness in their life. Um,
none of the two is better.Obviously, it is better to do something
than being a couch potager. Butand I don't think neither of those are
(09:13):
optimum. Um, so they issomewhere in the middle. It's in.
There is in in in being ableto provide your body with the minimal effective
those with the right amount of stressthat enables your body to respond appropriately generate
(09:37):
an adaptation that makes you stronger,fitter, more capable to deal with the
stresses of life. People often theydon't even try because they already know that
what they are doing is okay,is not effective. And because of this
culture of doing doing doing doing,you need to sweat a lot to produce
(10:00):
results. We faced in one ofour pole and among a few managers CEO
also which are highly educated people asin general the same concern of UM of
sweating is creating results, which isnot not true. But this is again
it is a matter of culture builtover time, of hierrobics, of a
(10:24):
video, of fitness magazine and allthis stuff finally built a sort of fitness
critique which is really effective and efficient. So in line with the Bayacking movement
or any anyway, with all thisstuff, if you can, we can
go quickly or describing the quipment youhave on now at the end as you
(10:48):
wish. Sure. So, sobasically all of my own research in terms
of scratching my own age, II and I'm partly also through through the
different training experiences that I have,such a the the bullet Proof course.
So I came in touch with thisrealm of um evidence based fitness and technology
(11:16):
applied to improving the human biology andthe human machine. UM. So I
became interested in kind of applying thoseto myself. And it's true that those
are not a substitute for what Icall the foundations of health. So you
(11:37):
should not, you know, tryto overcome shortcomings in your diet and your
sleep, in your social connection,in your exposure to to the to the
to the outside world by utilizing thesetechnologies. I see this sort of the
icing on the cake once you're doingthe basics right. These are the types
(12:01):
of things that UM kind of movethe needle to the next level and make
you overcome that that thing that youwere mentioned in just a minute ago about
people feeling that there that that theirpractice, whatever it is in the gym's
not being they don't even try becauseit's not going to work for them.
(12:24):
So this stuff works, and myown experience with it in trying it on
myself and of convinced me. Notthat there's a little lack of scientific evidence
either, but but I did testall of these things in myself, and
that's what led me to become why, you know, what I can only
(12:46):
describe as a health entreprene air andand kind of setting up the studio as
a sort of a business and tryingout a business model. So what I
have going today is UH is kindof the beta products of or what would
(13:07):
be UM you know, hopefully inthe future and network of business facilities.
But I wanted to it's all highlyexperimental, and I wanted to to sort
of learn the ropes, try it, try and see we have. There
(13:28):
was a product that people that thatpeople could um demand and that was practical
and deliverable. And I think Ithink with with with UH kind of take
that box. Um. There's demandand there's U and there is a business
(13:50):
behind this business model. And althoughin Europe where we basically still not m's
not mainstream, is that they's inthe US where this type of facilities are
are propping up more frequently. Ithink it's UH. It's the future of
(14:11):
fitness, and it's a concept thatwill, if anything, become much more
prevalent and strengthened by the crisis thatwe live in these days where big box
gyms become impractical, and even beforeCOVID, a big box gym is one
(14:33):
of the unhealthiest places that you canfind yourself in. There als also of
reasons why being in a gym isnot the best place where you can be.
This earth circulation with all sorts ofbacteria going on, this public showers.
You know, there's these machines thatare utilized without this infection, user
(14:56):
after user, sweats being spread allover the place, lightning that is not
of the highest quality. There alsoalso reasons why being in a gym the
traditional gym mikbox gym where we knowthe you know, the sort of the
eighty one hundred euro a month unlimiteduse that that make it not the best
(15:20):
choice when it comes to fitness.And hopefully, as you know, people
will start to realize that a thebest way to prepare for crisis such as
COVID is to maximize your resilience andnot wait for the crisis to appear,
but make sure that you are ontop of your games as fat as you
can in every more extensive meaning offitness, because I'm not just talking about
(15:48):
muscle necessarily, I'm talking about metabolicflexibility and talking about cellular integrity and all
those sorts of things. But that'sthe best strategy to go with these situations,
and they set him to achieve thatis the more, the most effective
(16:08):
and safe um setting to achieve itthese places like Michael and these kind of
facilities. I fully agree. So, and I think the concept that your
concept morbaging concept will win the facesome sort of this will be the competitive
(16:30):
advantage in the afterword, I hope. So yeah, for my own second,
Yeah, now we talk about youryour booktique, your your so what
kind of equipment you have if youwant to just a quick low around if
it's possible, or why do youfocus on those things and not the other?
(16:51):
Not the standard? Okay, SoI'll just give you a short answer
to that first, and then Ican definitely have turned the skin around and
I am I am in the studioat the moment, so I can show
you a little bit. But basically, our or my intention is to provide
the clients with an effective way tomanage their fitness with the longer term in
(17:22):
focus, it's about longevity. It'sabout finding a practice that is sustainable in
time, that is safe and you'renot going to injure yourself in the process,
and that is as low impact aspossible so you can keep it going
for a long period of time whileyou can feed it in your life and
(17:45):
your agenda and when you when youthink about longevity, all the latest thinking
in the in the head functional medicineand wellness space is that it's about um
ensuring that metabolically and at a cellularlevel, your machinery remains effective um for
(18:12):
as long as possible. So eventuallywe're all going to get sake and die.
But what do you want to dois compress the time where when you
actually are experience that sickness and decayand maximize the amount of the years that
(18:32):
you have that you are in goodhealth and be able to enjoy your life.
So what makes that possible is everythingthat is not what we've come to
to term these days as the metabolicsyndrome, which is basically this combination of
traits of symptoms that involve high bloodpressure, UM low sensitive to insulin um
(19:00):
UH, this libidinia, this regulationof lesmic control in your blood, accumulation
of adipost tissue, high cholesterol umheart that correlates diabetes, that correlates with
all the the chronic illnesses that thewesternized population is dying of these days,
(19:29):
and we're getting sicker earlier and increasingthe costume on our medical systems earlier because
we don't have as a society,as a medical practice is very well designed
to deal with acute trauma, butnot with the longer chronic issues. And
(19:52):
there's there's no magic pill that youcan take to improve your your insu les
sensitivity and how well you are ableto create energy at the sellular level.
And that's what we do here.Mitolab comes from mitochondria, so it's seat
of a gym for your mitochondria.Mitochondria are the power houses of the cell.
(20:17):
They are involved in ATP production,which is the molecule that we use,
the energy molecule that the body usesto work. And the more ATP
you're able to produce, the bettereverything will work, and the less oxidative
stress you will experience, which isultimately what creates the generation in the bodies
(20:38):
accumulation of toxic by products of themetabolism. So what we try to do
here is provide our environment that improvesthe health of your cellular machinery and your
mitochondria overag and so during my researchon this topic, I realized that there
(21:02):
were a number of things that scientificallyhave proven to make that possible. And
so one of the key ones isstrength training because it has an impact on
so many different things. Of theones that I just mentioned on the metabolic
front, bone density, your abilityto operate and move around in the world.
(21:27):
It's all related to maintaining muscle mass, which is something that tends to
decline as you go through in line. So we do strength training and we
do it through the most effective technology, affective and efficient technology that I was
able to find, which we talkabout in a while, which is a
(21:48):
RX and it's basically a way toprovide resistance to the muscles that is very
active in stimulating in creating fatigue inthe muscles, which is similar that makes
them Yet I know that this art, I know that it's very hard to
(22:11):
explain. Also Mark Alexander again it'sthe CEO and founder of air Exit.
It was a little in trouble inexplaining how does it work. So I
just show a video of a legpress. He just went through the video
together because it's easier to see thatthe two explain and it's very evil.
(22:32):
So yeah, it's uh, it'ssomething that you need to experience rather than
being told. But but yeah,if I if I had to to make
my own contribution and explaining it.It's basically technology that is designed to ensure
(22:52):
that the highest number of muscle fibers. Muscles are made of individual fibers and
they are not all rooted at forevery single movement. So what aur exaus
is forcing your um your brain torecruit the maxism number of the fire as
(23:15):
possible to overcome the resistance of themachine is presenting you with and to bring
them to a to a point wherethey most of them get tired in the
short period of time. That stimulusis what makes the response of the body
(23:37):
to create, to rebuild and createmore masters before more most effectively, because
it's basically sending a message to yourbody that what you have today to cope
with the environment is not sufficient tomeet the demands that you're being presented with.
And we are hunter gatherers. Weare animals that depends on our ability
(24:00):
to move in order to kill andnot be killed. And anything that tells
about it that we might not bein a good position to fulfill that that
demand is going to to um bringabout very drastic changes. And the body
is very quick, very fast atresponding on that. So that's what we're
(24:22):
doing with the RX. And Ican quickly show you all those machines you
have to do machines Alpha omni.Um. Yes, yeah, this is
the one we already in the shortclip with Mark Alex sounded omni is there.
But you see, um, justjust be for the Okay, I
know that this will be also producinga podcast audio podcast, so I will
(24:45):
link the the video. But anotherthing that I know that but the listeners
they cannot see or even think about. Is in your facility. You did
use special paint. So tell mea little bit more about the okay.
So yeah, well we tried tobasically, this is a work of love.
(25:14):
So um, we're just trying notjust trying to to basically have the
best technology, but to do itin a way that is as consistent with
our biology as possible. So youknow, in the design of the space,
what I did is I hired umA. They define themselves themselves as
(25:37):
domo therapists, so therapists for buildingsor basically the specialize in creating living spaces
that are consistent with human biology,with life, and so basically build a
place from scratch. We we evenspray down and we went down one meter
(26:00):
before the floor level to ensure thatthat the installation would be properly grounded.
Even so, we have sort ofa cable that goes through the entire surface
of the place and it is linkedto a ground in a pit that is
(26:26):
independent. It's just for the studio, so that you are grounded wherever you
find yourself because there's a lot ofelectromagnetic radiations. I mean, yeah,
I mean you created consistent with theidea of keeping healthy mitochondria. So at
the cellular level, you created thisenvironment where people can enter and be safe
(26:52):
at the biological level produce result fortheir biology as well in a short period
of time. And then then youyou can you can explain the typical typical
workout to see if you want tocall work out a therapy or session the
typical session of one of your clientsin your line, your studio. So
(27:15):
but let me just finished. Sowhat what we did in the in in
so we have we have the grounding, we have the paint that you describe.
So basically there's no nothing industrial interms of you know, glues or
anything like that that is that basicallychemical. Everything The flooring is made of
(27:38):
bamboo that doesn't have varnish, issome sort of oil. Um. The
paint in the wall is mineral.Paint is silicate based. The lightning um
is UH. Basically during the dayis full spectrum, and then we modify
(27:59):
it as that day goes along tochange the color temperature of the light so
that even if you're turning late,you're going to be UH, you're not
going to be disrupting your your circadianrhythm. The air is also circulated through
a special filter and ionized technology.Even the cabling and in the walls there
(28:25):
are no rings so the different sockets, everything is on a tree so that
there are no electromagnetic rings creating creatingthis this effect. So and even the
case in within within the cables inthe walls is um is a paradye.
Cage is not just plastic tubing,it's a it's a metal So we we
(28:49):
went, you know, very thoroughlyin making sure that this was well done.
Yeah, but these are things thatyou There are things that the normal
people cannot see, but you thereare these details that are making a difference.
So yeah, so if you andI, actually I cannot charge more
(29:14):
for it. People that would notnecessarily notice it if I didn't mention.
But I've seen reactions in certain clientsand people that actually value and end up
becoming members. I haven't based inMadrid in Spain, but I have a
member that comes from Portugal, souand he literally comes in from Portugal.
(29:41):
It's not that he's Portuguese. Hetravels to my trader on a regular basis
for business, and every time hevisits the city, he comes in and
trains, and he became a memberpaid six months in advance because he appreciated
that we were trying to do somethingspecial, something different, that it was
(30:03):
not just a business that there wasthere was a passion and and and love
and care behind what we were doing. So I think it makes um,
it makes a difference, even ifit's not readily apparent. You were asking
about the typical training, So whatelse do we have? So we do.
(30:23):
You're gonna turn this around and thisthis is like a light funnel in
there. You might not be ableto see it very well. That is
livel two you see. So that'sa bag. Yes, yes, we
tried to hang from the wall.Explains connected to that bicycle. That's a
(30:45):
Carol bike. Carol bike. Yes, we will link also in the show
notes Carol Ai. So um,so we do. That is the if
you like the the cardio elements um. Although it's a little bit more than
just part the technical time is ewattsexercised with oxygen therapy, so it's sumit's
(31:08):
closer to a hyperbartic oxygen therapy thanjust what you would consider, um,
like a spinning session. It's notit's not something like that. Although CAROL
is also in itself as sort ofan AI powered bicycle which delivers just the
(31:29):
right amount of resistence and learns fromyour progress and gives you the right stimulus
so that you keep progressing with veryshort sessions. Um everything that we have
is also UM gear at being lowin the sort of in duration so that
(31:52):
you can you can go through acircuit and do multiple modalities of exercise without
having to spend one hour or so. An average spinning class would last for
at least half an hour forty fiveminutes or an hour minimum. Yeah.
Yeah, there's nothing like that overhere, dude, you are. The
(32:16):
Libel two session lasts for fifteen minutes. A Carol only session takes ten minutes.
You should not spend any more thanten minutes. And the load on
RX even that like panel that youbriefly saw, which is like the one
that you have over there, aphotobiomodulation panel. This one, I'm just
(32:39):
testing it out. It only takesten minutes for a full body session.
So basically a client can come inonce per week, although although they can
come more often if they wish.They spend ten minutes in each station and
(33:00):
in less than one hour they wouldhave done something significant for their physiology.
And as I say, if theythen go back home or they go back
to their life and they make surethat they're eating well, they're sleeping well,
they're managing the stress, this isgoing to make a difference. So
(33:22):
that's basically the structure of a session. We normally do a combination of strength
training and exercise with oxygen and aspart of the warm up they can do
maybe they go into in front ofthe red light panels as a warm up
(33:45):
or in a vibration platform that wehave over there. And in addition to
that, we are going to startfocushing much more on the recovery front.
So for instance, we are experimentingwith UM hydrogen and basically providing a way
(34:06):
for people to spend some time deliveringUM, the delivering stimulation that sets them
in a parasympathetic state that basically facilitatestheir recovery. And we're going to start
working on brain stimulation as well toentrainment and that sort of therapies and things
(34:31):
that you can combine so they canthey can basically receive in thirteen minutes UM
a session that combines hydrogen inhalation througha Canila with brain stimulation and maybe pulse
electromagnetic frequency or or or these recoveryboots for a lymphatic drainage. UM.
(34:58):
So you're you're hitting basically three birdswith stone in that period half an hour
that you're playing there, receiving electromagneticbeneficial electromagnetic frequency, we're breathing hydrogen,
maybe getting some photobiomodulation and that kindof thing. That's the next step in
our progression. We're starting to movein that direction. And we also do
(35:22):
we do have here a you cansee the son nefra red sona which is
also a great recovery tool and anelement that is also critical for the health
the overall health of a cell,which is the toxification. Wow, so
(35:46):
nothing is normal standard in your inyour studio, I would say this is
a little futuristic for people. Soresults in terms of results, So what
kind of results are you practically seemingin type of feedback from your clients and
male and female, any different age, is there any different or kind of
(36:07):
feeling? Okay, So one thingthat we try to do because as you
say, this is all very differentfrom traditional fitness. UM, it's also
almost hard to believe for people thatOkay, so you're telling me that I
come here ten minutes once a weekand it's going to be the same as
(36:28):
going to the gym three times aweek for two hours. So it's you
know, it sounds too good tobe true. So one thing that is
critical is that we're able to measureresults progress, and we do do that.
But before we go into that,the the first and most um a
(36:52):
profound piece of feedback that we getis what what what people are feeling themselves.
Regards less of the numbers, regardlessof the increases of strength that we
can show on the RX, regardlessof the changes in body composition that we
can measure with with with embody technologythat we also have, UM is the
(37:17):
way they feel. And typically whatyou hear is that they the first piece
of feedback is I kind of Ifeel taller, somehow, I walk more
proud, and and and and certainaches and pains that are kind of chronic
(37:42):
seemed to disappear quite quickly. Sothings like lower back pain, shout,
shoulder, neck pains, those kindsof things we're through this mix of therapeutic
oxygen and strength training. They arethe things the first things that that that
go away, people sleep better.Um ah. And when I encourage I
(38:15):
don't do this in the studios.Other trainers do like that before and after
Yeah, sort of pictures um wherewe um fuerous in that sense. But
but I do recommend clients to actuallytake a picture of themselves in their own
private previously of the home, sothat they can compare and they can see
(38:37):
and they can track their and theyoften come to the studio and kind of
sh look look at my thighs andkind of and you know, still the
difference and this is looking like somuch tighter. And um, particularly ladies,
they you know, we meant themto care so much about And this
is the time frame. So theresults are coming in this short burst of
(39:01):
exercise or treatment every week approximately neighbor. The result is coming in I mean
the latency when they start seeing results. Yes, the most dramatic effects come
at the beginning. I mean itcomes to a point where, um,
(39:22):
you know, progress this kind ofvery steep at the beginning, particularly you
are starting from a very deconditioned situation, and so you improve very quickly because
the human body is amazing in thein its capacity to adapt. But eventually
(39:42):
you're going to start platoeing and orat least that um kind of level of
increase of improvement is going to letalane a little bit. So so you
get this this pieces of feedback,you know, reduction in eggs and pains
probably within a month, and that'sa month of coming once per week for
(40:10):
a training session that lasts at best, you know, thirteen minutes, so
two hours investment in the course ofa month, and you're seeing our reduction
of eggs and pains that have lingeredin their bodies for years. After three
months, it is very apparent toclients the things that something's changed that but
(40:39):
they're feeling better in many different ways. But it often comes as a surprise,
like one day they suddenly do somethingwithout thinking that that they you know,
not after the event realized they couldnot have possibly even imagine doing a
(41:04):
few months before. They surprises ofgoing, oh, look this happened,
and I went and did this andadopted this position, or I crouched or
I jumped over this, or wewent at this mountain and came down and
I wasn't even feeling um tired.So after that they kind of go,
wow, So it's not like they'refeeling superhuman all the time. But it's
(41:29):
in this situations where normal life takesyou that you're able to adapt and respond
much more efficiently and adaptively that thatthey that they realized, Wow, this
is it's different. This is not. None of my clients in all honesty,
(41:51):
are going to be professional athletes orthey're they're not training for anything.
They just want to feel better andyou know, uh, last longer,
be more capable in the world.So that's what we what we do,
what we do here to enable themto operate at a higher level everything and
(42:14):
then their dotmain michel lab dot clubclub. That's where you can find us.
You can find us on Instagram.That's probably a more informative way at
the moment to get a field fromwhat we do at michel lab um and
(42:34):
we're present on Facebook and Twitter.It's all Michelab. Look for michelab and
you will find us perfect we will. But as I say, that's something
that so far has not mean beenthe main driver of clients or the main
educational is something that we need todefinitely improve so we can we can reach
(42:55):
more people. But it's so farbeen more a word to my world of
mouth sort of approach where people gettingresults will tell others and which for the
standard for your business model is fitting. So again, we are not talking
about the low cost gym with themass critical mass to be reached every month,
(43:19):
but what's the average number of clientsin one month? In one month,
yes, we currently have a membershipof twenty something. Our goal is
to reach sixty members. So that'ssomething that we can comfortably service in this
(43:45):
environment where people come in one byone on a Monday to Saturday schedule eight
the morning to eight in the evening, coming once or twice a week.
That's that's the number that is kindof saved so great with no rush and
(44:05):
with the safety and okay, yeah, and typically you know, it's the
client that we that we're looking foris somebody that is um kind of informed,
understands all of this, and they'renot concerned about costs. They're not
looking for low costs, they're lookingfor high quality. So we're more expensive
(44:29):
than the native monthly membership at yourlocal gym, and we understand that,
and we also understand that this isnot, at least at this point,
is not for the mass market,and many people are going to find that
this outside of their realm of possibility. But as one of my clients says,
(44:54):
this guy that comes from Portugal,when I kind of voice my consense
that maybe we should reach more peopleand maybe we should make it more affordable,
it says, look, there's nothingtruly great that was cheap at the
beginning, like Tesla is not thecheapest card in the world, and travel
(45:19):
into space is not going to befor the masses. But you need you
need those pioneers, those early adopters, those people that are willing to pay
above market values UM at the beginningto make sure that that ideas and concepts
(45:39):
become UM workable for the for themass market. So it has to be
this way at this stage, particularlyin Europe and more importantly in Spain,
which is kind of very much outof touch with all this wave of new
(46:02):
UH fitness consents UM. But I'mI'm happy with that. I understand that,
and I think it's a matter ofdoing a good job every day,
every step of the way, andand it will sell our services will will
(46:22):
be sick and and and and sellthemselves. So with this, I really
thank you for your to be here, for your time and everything we've been
the Show Notes Special weekend. Soum, thank you very much again and
keep in touch my pleasure. Thankyou, manly On Strong, keep pressing
(46:47):
with novig. Yeah, the worldis R.
Today we're going to have a coffeewith Daniel Rodriguez. Daniel is a human
performance adviser, is a human potentialdevelopment coach aka bulletproof coach. Daniel also
a master degree in occupational psychology fromthe UK and has been always around human
(00:25):
factor talent management and acquisition. Amonghis interests human performance optimization, everything through
evidence based and data driven methodologies.That's why in twenty eighteen he founded Mytelap,
a very peculiar location, a biohacstudio, a clinic, a wellness
(00:51):
boutique. Please don't call it ajim. With this episode, we are
going to dive deep into his paththrough being a bio hacker and a human
potential development coach. We talk aboutlongevity, We talk about fitness efficiency.
We talk as well about all theequipment you will find at Mettle Up.
(01:15):
Now it's hard to believe, butyou can still work out in the most
effective and efficient way, Metal ofway. Enjoy. Talk about you,
your background and why you chose togo to the fitness market and a wellness
(01:38):
market. So a bit of backgroundabout me. So I'm a psychologist by
training. So I studied psychology specializingin occupational psychology. So I've always been
involved in in organizational settings or tasksfrom an variety of roles. I've been
(02:05):
a researcher at university, I've beena consultant, and I've also held managerial
roles in various companies, but alwayswithin the realm of talent management and basically
trying to always sort of gravitated tobeing the techie guy, so trying to
(02:30):
enhance the human factor through the additionaltechnology, or trying to manage our talent
more efficiently through technology, so settingup this this HR information systems and all
that kind of thing. Um Andas as part of that is you know,
(02:52):
my own there's been quite a lotof thinking in my life about effectiveness
and what makes an effective leader,how to become more effective and efficient myself,
and through all of those sort ofmix of influences, I think,
as many of us in these space, Habita and I ended up, you
(03:15):
know, resorting to the writings ofpeople like um, Tim Ferries and all
these gurus of efficiency. And Iremember quite extinctively that before our work week
was one of my earlier influences.And from there is a sort of a
rabbit hole takes you through all ofthis, through all this um realm of
(03:44):
of effectiveness and performance and performance enhancingand ultimately iiO hockey. No, what
what is is thinking all these days? Biohacking? UM, I'm not sure
I'm completely comfortable with that with termanymore. It was and I am as
a result of that, very muchinvolved with people like Dave Asprey and who
(04:12):
claims to be the father of bio. I give that to the guy.
He's well to expand and and promotethis sort of philosophy, this approach to
life where you're trying to be thebest version of yourself that you can be
through science and technology and a bitof ansential ancestral living as well. I
(04:36):
went as far as to become acertified bullet proof proof coach as part of
that endeavor, and I jumped onthe first iteration of the course that that
bulletproof run with the what's called nowthe Human Potential Institute and doctor m Atkinson,
(04:57):
and I've pursued a number of supplementalcertifications and degrees in this sort of
wellness space. I'm a certified FunctionalDiagnostic Nutrition but practitioner UM and basically that's
what I applied to my coaching withclients, which is where I sort of
(05:20):
gravitated. I exited the the corporateworld and I'm sort of flying solo first
through coaching and probably what we're gonnaspeak more about today, this is kind
of a minimalistic approach to fitness ina way. So yeah, so you
(05:41):
add this this call and then youadd in mind to create something fitness related
about with the concept of efficiency andeffectiveness. When you start to create your
own facility, which is located nearMadrid, we will link all the details
saying and show notes afterward. Mhm. So basically was mainly a way to
(06:06):
scratch my own each I'm a fatherof three great boys, and you know
that leaves that occupies quite a significantchunk of my life. Um and uh.
And as you move forward in lifeand you become older, we're not
(06:28):
getting younger, and that's the timewhen you actually need fun as for self
care, take care of yourself,take care of the machine so that you
last longer. And I was Iwas struggling to do that. I've never
been a gym person um or haven'teven I wouldn't wouldn't define myself as a
(06:54):
very sporty person either, but whenyou know family and a job responsibilities come
through that it's very easty for thosethings to keep pushing that space that you
have for your own self, thingsthat you do for yourself, to become
small and small and smaller. Andthat's not sustainable, it's not smart,
(07:15):
it's not the path to longevity.So so that was the first motivation of
finding out ways to build all ofthis um capacity fitness in my life in
a in a form that fits fitsmy my time availability, which which and
(07:42):
so which is a sorry for anintelligence which is basically the standard of the
nowadays for the majority of people withthe business work employed of self employed,
this is the same. But sothis is this really cowardy way of operating
a lot of information inputs. Sowe are we are running, running and
(08:05):
running. So this is the naturaltrend of That's why I think this is
quite a few. Yeah, andit's funny because it tends to be and
a sort of a black or white. So you have two types types of
individuals. They are the ones thatactually are active and have a gym membership
(08:26):
and they're quite hooked on it,and they they follow the more is a
better approach, and let's try andif I can go to the gym four
times this week is better than two. And and they tend, in my
opinion, they tend to spend hdo more than they should. They're over
exercising, They're not giving their bodiestime to recover. We probably talk about
(08:50):
that later. And then you havethe ones that don't even try, and
therefore you know there's there's no there'sno fitness in their life. Um,
none of the two is better.Obviously, it is better to do something
than being a couch potager. Butand I don't think neither of those are
(09:13):
optimum. Um, so they issomewhere in the middle. It's in.
There is in in in being ableto provide your body with the minimal effective
those with the right amount of stressthat enables your body to respond appropriately generate
(09:37):
an adaptation that makes you stronger,fitter, more capable to deal with the
stresses of life. People often theydon't even try because they already know that
what they are doing is okay,is not effective. And because of this
culture of doing doing doing doing,you need to sweat a lot to produce
(10:00):
results. We faced in one ofour pole and among a few managers CEO
also which are highly educated people asin general the same concern of UM of
sweating is creating results, which isnot not true. But this is again
it is a matter of culture builtover time, of hierrobics, of a
(10:24):
video, of fitness magazine and allthis stuff finally built a sort of fitness
critique which is really effective and efficient. So in line with the Bayacking movement
or any anyway, with all thisstuff, if you can, we can
go quickly or describing the quipment youhave on now at the end as you
(10:48):
wish. Sure. So, sobasically all of my own research in terms
of scratching my own age, II and I'm partly also through through the
different training experiences that I have,such a the the bullet Proof course.
So I came in touch with thisrealm of um evidence based fitness and technology
(11:16):
applied to improving the human biology andthe human machine. UM. So I
became interested in kind of applying thoseto myself. And it's true that those
are not a substitute for what Icall the foundations of health. So you
(11:37):
should not, you know, tryto overcome shortcomings in your diet and your
sleep, in your social connection,in your exposure to to the to the
to the outside world by utilizing thesetechnologies. I see this sort of the
icing on the cake once you're doingthe basics right. These are the types
(12:01):
of things that UM kind of movethe needle to the next level and make
you overcome that that thing that youwere mentioned in just a minute ago about
people feeling that there that that theirpractice, whatever it is in the gym's
not being they don't even try becauseit's not going to work for them.
(12:24):
So this stuff works, and myown experience with it in trying it on
myself and of convinced me. Notthat there's a little lack of scientific evidence
either, but but I did testall of these things in myself, and
that's what led me to become why, you know, what I can only
(12:46):
describe as a health entreprene air andand kind of setting up the studio as
a sort of a business and tryingout a business model. So what I
have going today is UH is kindof the beta products of or what would
(13:07):
be UM you know, hopefully inthe future and network of business facilities.
But I wanted to it's all highlyexperimental, and I wanted to to sort
of learn the ropes, try it, try and see we have. There
(13:28):
was a product that people that thatpeople could um demand and that was practical
and deliverable. And I think Ithink with with with UH kind of take
that box. Um. There's demandand there's U and there is a business
(13:50):
behind this business model. And althoughin Europe where we basically still not m's
not mainstream, is that they's inthe US where this type of facilities are
are propping up more frequently. Ithink it's UH. It's the future of
(14:11):
fitness, and it's a concept thatwill, if anything, become much more
prevalent and strengthened by the crisis thatwe live in these days where big box
gyms become impractical, and even beforeCOVID, a big box gym is one
(14:33):
of the unhealthiest places that you canfind yourself in. There als also of
reasons why being in a gym isnot the best place where you can be.
This earth circulation with all sorts ofbacteria going on, this public showers.
You know, there's these machines thatare utilized without this infection, user
(14:56):
after user, sweats being spread allover the place, lightning that is not
of the highest quality. There alsoalso reasons why being in a gym the
traditional gym mikbox gym where we knowthe you know, the sort of the
eighty one hundred euro a month unlimiteduse that that make it not the best
(15:20):
choice when it comes to fitness.And hopefully, as you know, people
will start to realize that a thebest way to prepare for crisis such as
COVID is to maximize your resilience andnot wait for the crisis to appear,
but make sure that you are ontop of your games as fat as you
can in every more extensive meaning offitness, because I'm not just talking about
(15:48):
muscle necessarily, I'm talking about metabolicflexibility and talking about cellular integrity and all
those sorts of things. But that'sthe best strategy to go with these situations,
and they set him to achieve thatis the more, the most effective
(16:08):
and safe um setting to achieve itthese places like Michael and these kind of
facilities. I fully agree. So, and I think the concept that your
concept morbaging concept will win the facesome sort of this will be the competitive
(16:30):
advantage in the afterword, I hope. So yeah, for my own second,
Yeah, now we talk about youryour booktique, your your so what
kind of equipment you have if youwant to just a quick low around if
it's possible, or why do youfocus on those things and not the other?
(16:51):
Not the standard? Okay, SoI'll just give you a short answer
to that first, and then Ican definitely have turned the skin around and
I am I am in the studioat the moment, so I can show
you a little bit. But basically, our or my intention is to provide
the clients with an effective way tomanage their fitness with the longer term in
(17:22):
focus, it's about longevity. It'sabout finding a practice that is sustainable in
time, that is safe and you'renot going to injure yourself in the process,
and that is as low impact aspossible so you can keep it going
for a long period of time whileyou can feed it in your life and
(17:45):
your agenda and when you when youthink about longevity, all the latest thinking
in the in the head functional medicineand wellness space is that it's about um
ensuring that metabolically and at a cellularlevel, your machinery remains effective um for
(18:12):
as long as possible. So eventuallywe're all going to get sake and die.
But what do you want to dois compress the time where when you
actually are experience that sickness and decayand maximize the amount of the years that
(18:32):
you have that you are in goodhealth and be able to enjoy your life.
So what makes that possible is everythingthat is not what we've come to
to term these days as the metabolicsyndrome, which is basically this combination of
traits of symptoms that involve high bloodpressure, UM low sensitive to insulin um
(19:00):
UH, this libidinia, this regulationof lesmic control in your blood, accumulation
of adipost tissue, high cholesterol umheart that correlates diabetes, that correlates with
all the the chronic illnesses that thewesternized population is dying of these days,
(19:29):
and we're getting sicker earlier and increasingthe costume on our medical systems earlier because
we don't have as a society,as a medical practice is very well designed
to deal with acute trauma, butnot with the longer chronic issues. And
(19:52):
there's there's no magic pill that youcan take to improve your your insu les
sensitivity and how well you are ableto create energy at the sellular level.
And that's what we do here.Mitolab comes from mitochondria, so it's seat
of a gym for your mitochondria.Mitochondria are the power houses of the cell.
(20:17):
They are involved in ATP production,which is the molecule that we use,
the energy molecule that the body usesto work. And the more ATP
you're able to produce, the bettereverything will work, and the less oxidative
stress you will experience, which isultimately what creates the generation in the bodies
(20:38):
accumulation of toxic by products of themetabolism. So what we try to do
here is provide our environment that improvesthe health of your cellular machinery and your
mitochondria overag and so during my researchon this topic, I realized that there
(21:02):
were a number of things that scientificallyhave proven to make that possible. And
so one of the key ones isstrength training because it has an impact on
so many different things. Of theones that I just mentioned on the metabolic
front, bone density, your abilityto operate and move around in the world.
(21:27):
It's all related to maintaining muscle mass, which is something that tends to
decline as you go through in line. So we do strength training and we
do it through the most effective technology, affective and efficient technology that I was
able to find, which we talkabout in a while, which is a
(21:48):
RX and it's basically a way toprovide resistance to the muscles that is very
active in stimulating in creating fatigue inthe muscles, which is similar that makes
them Yet I know that this art, I know that it's very hard to
(22:11):
explain. Also Mark Alexander again it'sthe CEO and founder of air Exit.
It was a little in trouble inexplaining how does it work. So I
just show a video of a legpress. He just went through the video
together because it's easier to see thatthe two explain and it's very evil.
(22:32):
So yeah, it's uh, it'ssomething that you need to experience rather than
being told. But but yeah,if I if I had to to make
my own contribution and explaining it.It's basically technology that is designed to ensure
(22:52):
that the highest number of muscle fibers. Muscles are made of individual fibers and
they are not all rooted at forevery single movement. So what aur exaus
is forcing your um your brain torecruit the maxism number of the fire as
(23:15):
possible to overcome the resistance of themachine is presenting you with and to bring
them to a to a point wherethey most of them get tired in the
short period of time. That stimulusis what makes the response of the body
(23:37):
to create, to rebuild and createmore masters before more most effectively, because
it's basically sending a message to yourbody that what you have today to cope
with the environment is not sufficient tomeet the demands that you're being presented with.
And we are hunter gatherers. Weare animals that depends on our ability
(24:00):
to move in order to kill andnot be killed. And anything that tells
about it that we might not bein a good position to fulfill that that
demand is going to to um bringabout very drastic changes. And the body
is very quick, very fast atresponding on that. So that's what we're
(24:22):
doing with the RX. And Ican quickly show you all those machines you
have to do machines Alpha omni.Um. Yes, yeah, this is
the one we already in the shortclip with Mark Alex sounded omni is there.
But you see, um, justjust be for the Okay, I
know that this will be also producinga podcast audio podcast, so I will
(24:45):
link the the video. But anotherthing that I know that but the listeners
they cannot see or even think about. Is in your facility. You did
use special paint. So tell mea little bit more about the okay.
So yeah, well we tried tobasically, this is a work of love.
(25:14):
So um, we're just trying notjust trying to to basically have the
best technology, but to do itin a way that is as consistent with
our biology as possible. So youknow, in the design of the space,
what I did is I hired umA. They define themselves themselves as
(25:37):
domo therapists, so therapists for buildingsor basically the specialize in creating living spaces
that are consistent with human biology,with life, and so basically build a
place from scratch. We we evenspray down and we went down one meter
(26:00):
before the floor level to ensure thatthat the installation would be properly grounded.
Even so, we have sort ofa cable that goes through the entire surface
of the place and it is linkedto a ground in a pit that is
(26:26):
independent. It's just for the studio, so that you are grounded wherever you
find yourself because there's a lot ofelectromagnetic radiations. I mean, yeah,
I mean you created consistent with theidea of keeping healthy mitochondria. So at
the cellular level, you created thisenvironment where people can enter and be safe
(26:52):
at the biological level produce result fortheir biology as well in a short period
of time. And then then youyou can you can explain the typical typical
workout to see if you want tocall work out a therapy or session the
typical session of one of your clientsin your line, your studio. So
(27:15):
but let me just finished. Sowhat what we did in the in in
so we have we have the grounding, we have the paint that you describe.
So basically there's no nothing industrial interms of you know, glues or
anything like that that is that basicallychemical. Everything The flooring is made of
(27:38):
bamboo that doesn't have varnish, issome sort of oil. Um. The
paint in the wall is mineral.Paint is silicate based. The lightning um
is UH. Basically during the dayis full spectrum, and then we modify
(27:59):
it as that day goes along tochange the color temperature of the light so
that even if you're turning late,you're going to be UH, you're not
going to be disrupting your your circadianrhythm. The air is also circulated through
a special filter and ionized technology.Even the cabling and in the walls there
(28:25):
are no rings so the different sockets, everything is on a tree so that
there are no electromagnetic rings creating creatingthis this effect. So and even the
case in within within the cables inthe walls is um is a paradye.
Cage is not just plastic tubing,it's a it's a metal So we we
(28:49):
went, you know, very thoroughlyin making sure that this was well done.
Yeah, but these are things thatyou There are things that the normal
people cannot see, but you thereare these details that are making a difference.
So yeah, so if you andI, actually I cannot charge more
(29:14):
for it. People that would notnecessarily notice it if I didn't mention.
But I've seen reactions in certain clientsand people that actually value and end up
becoming members. I haven't based inMadrid in Spain, but I have a
member that comes from Portugal, souand he literally comes in from Portugal.
(29:41):
It's not that he's Portuguese. Hetravels to my trader on a regular basis
for business, and every time hevisits the city, he comes in and
trains, and he became a memberpaid six months in advance because he appreciated
that we were trying to do somethingspecial, something different, that it was
(30:03):
not just a business that there wasthere was a passion and and and love
and care behind what we were doing. So I think it makes um,
it makes a difference, even ifit's not readily apparent. You were asking
about the typical training, So whatelse do we have? So we do.
(30:23):
You're gonna turn this around and thisthis is like a light funnel in
there. You might not be ableto see it very well. That is
livel two you see. So that'sa bag. Yes, yes, we
tried to hang from the wall.Explains connected to that bicycle. That's a
(30:45):
Carol bike. Carol bike. Yes, we will link also in the show
notes Carol Ai. So um,so we do. That is the if
you like the the cardio elements um. Although it's a little bit more than
just part the technical time is ewattsexercised with oxygen therapy, so it's sumit's
(31:08):
closer to a hyperbartic oxygen therapy thanjust what you would consider, um,
like a spinning session. It's notit's not something like that. Although CAROL
is also in itself as sort ofan AI powered bicycle which delivers just the
(31:29):
right amount of resistence and learns fromyour progress and gives you the right stimulus
so that you keep progressing with veryshort sessions. Um everything that we have
is also UM gear at being lowin the sort of in duration so that
(31:52):
you can you can go through acircuit and do multiple modalities of exercise without
having to spend one hour or so. An average spinning class would last for
at least half an hour forty fiveminutes or an hour minimum. Yeah.
Yeah, there's nothing like that overhere, dude, you are. The
(32:16):
Libel two session lasts for fifteen minutes. A Carol only session takes ten minutes.
You should not spend any more thanten minutes. And the load on
RX even that like panel that youbriefly saw, which is like the one
that you have over there, aphotobiomodulation panel. This one, I'm just
(32:39):
testing it out. It only takesten minutes for a full body session.
So basically a client can come inonce per week, although although they can
come more often if they wish.They spend ten minutes in each station and
(33:00):
in less than one hour they wouldhave done something significant for their physiology.
And as I say, if theythen go back home or they go back
to their life and they make surethat they're eating well, they're sleeping well,
they're managing the stress, this isgoing to make a difference. So
(33:22):
that's basically the structure of a session. We normally do a combination of strength
training and exercise with oxygen and aspart of the warm up they can do
maybe they go into in front ofthe red light panels as a warm up
(33:45):
or in a vibration platform that wehave over there. And in addition to
that, we are going to startfocushing much more on the recovery front.
So for instance, we are experimentingwith UM hydrogen and basically providing a way
(34:06):
for people to spend some time deliveringUM, the delivering stimulation that sets them
in a parasympathetic state that basically facilitatestheir recovery. And we're going to start
working on brain stimulation as well toentrainment and that sort of therapies and things
(34:31):
that you can combine so they canthey can basically receive in thirteen minutes UM
a session that combines hydrogen inhalation througha Canila with brain stimulation and maybe pulse
electromagnetic frequency or or or these recoveryboots for a lymphatic drainage. UM.
(34:58):
So you're you're hitting basically three birdswith stone in that period half an hour
that you're playing there, receiving electromagneticbeneficial electromagnetic frequency, we're breathing hydrogen,
maybe getting some photobiomodulation and that kindof thing. That's the next step in
our progression. We're starting to movein that direction. And we also do
(35:22):
we do have here a you cansee the son nefra red sona which is
also a great recovery tool and anelement that is also critical for the health
the overall health of a cell,which is the toxification. Wow, so
(35:46):
nothing is normal standard in your inyour studio, I would say this is
a little futuristic for people. Soresults in terms of results, So what
kind of results are you practically seemingin type of feedback from your clients and
male and female, any different age, is there any different or kind of
(36:07):
feeling? Okay, So one thingthat we try to do because as you
say, this is all very differentfrom traditional fitness. UM, it's also
almost hard to believe for people thatOkay, so you're telling me that I
come here ten minutes once a weekand it's going to be the same as
(36:28):
going to the gym three times aweek for two hours. So it's you
know, it sounds too good tobe true. So one thing that is
critical is that we're able to measureresults progress, and we do do that.
But before we go into that,the the first and most um a
(36:52):
profound piece of feedback that we getis what what what people are feeling themselves.
Regards less of the numbers, regardlessof the increases of strength that we
can show on the RX, regardlessof the changes in body composition that we
can measure with with with embody technologythat we also have, UM is the
(37:17):
way they feel. And typically whatyou hear is that they the first piece
of feedback is I kind of Ifeel taller, somehow, I walk more
proud, and and and and certainaches and pains that are kind of chronic
(37:42):
seemed to disappear quite quickly. Sothings like lower back pain, shout,
shoulder, neck pains, those kindsof things we're through this mix of therapeutic
oxygen and strength training. They arethe things the first things that that that
go away, people sleep better.Um ah. And when I encourage I
(38:15):
don't do this in the studios.Other trainers do like that before and after
Yeah, sort of pictures um wherewe um fuerous in that sense. But
but I do recommend clients to actuallytake a picture of themselves in their own
private previously of the home, sothat they can compare and they can see
(38:37):
and they can track their and theyoften come to the studio and kind of
sh look look at my thighs andkind of and you know, still the
difference and this is looking like somuch tighter. And um, particularly ladies,
they you know, we meant themto care so much about And this
is the time frame. So theresults are coming in this short burst of
(39:01):
exercise or treatment every week approximately neighbor. The result is coming in I mean
the latency when they start seeing results. Yes, the most dramatic effects come
at the beginning. I mean itcomes to a point where, um,
(39:22):
you know, progress this kind ofvery steep at the beginning, particularly you
are starting from a very deconditioned situation, and so you improve very quickly because
the human body is amazing in thein its capacity to adapt. But eventually
(39:42):
you're going to start platoeing and orat least that um kind of level of
increase of improvement is going to letalane a little bit. So so you
get this this pieces of feedback,you know, reduction in eggs and pains
probably within a month, and that'sa month of coming once per week for
(40:10):
a training session that lasts at best, you know, thirteen minutes, so
two hours investment in the course ofa month, and you're seeing our reduction
of eggs and pains that have lingeredin their bodies for years. After three
months, it is very apparent toclients the things that something's changed that but
(40:39):
they're feeling better in many different ways. But it often comes as a surprise,
like one day they suddenly do somethingwithout thinking that that they you know,
not after the event realized they couldnot have possibly even imagine doing a
(41:04):
few months before. They surprises ofgoing, oh, look this happened,
and I went and did this andadopted this position, or I crouched or
I jumped over this, or wewent at this mountain and came down and
I wasn't even feeling um tired.So after that they kind of go,
wow, So it's not like they'refeeling superhuman all the time. But it's
(41:29):
in this situations where normal life takesyou that you're able to adapt and respond
much more efficiently and adaptively that thatthey that they realized, Wow, this
is it's different. This is not. None of my clients in all honesty,
(41:51):
are going to be professional athletes orthey're they're not training for anything.
They just want to feel better andyou know, uh, last longer,
be more capable in the world.So that's what we what we do,
what we do here to enable themto operate at a higher level everything and
(42:14):
then their dotmain michel lab dot clubclub. That's where you can find us.
You can find us on Instagram.That's probably a more informative way at
the moment to get a field fromwhat we do at michel lab um and
(42:34):
we're present on Facebook and Twitter.It's all Michelab. Look for michelab and
you will find us perfect we will. But as I say, that's something
that so far has not mean beenthe main driver of clients or the main
educational is something that we need todefinitely improve so we can we can reach
(42:55):
more people. But it's so farbeen more a word to my world of
mouth sort of approach where people gettingresults will tell others and which for the
standard for your business model is fitting. So again, we are not talking
about the low cost gym with themass critical mass to be reached every month,
(43:19):
but what's the average number of clientsin one month? In one month,
yes, we currently have a membershipof twenty something. Our goal is
to reach sixty members. So that'ssomething that we can comfortably service in this
(43:45):
environment where people come in one byone on a Monday to Saturday schedule eight
the morning to eight in the evening, coming once or twice a week.
That's that's the number that is kindof saved so great with no rush and
(44:05):
with the safety and okay, yeah, and typically you know, it's the
client that we that we're looking foris somebody that is um kind of informed,
understands all of this, and they'renot concerned about costs. They're not
looking for low costs, they're lookingfor high quality. So we're more expensive
(44:29):
than the native monthly membership at yourlocal gym, and we understand that,
and we also understand that this isnot, at least at this point,
is not for the mass market,and many people are going to find that
this outside of their realm of possibility. But as one of my clients says,
(44:54):
this guy that comes from Portugal,when I kind of voice my consense
that maybe we should reach more peopleand maybe we should make it more affordable,
it says, look, there's nothingtruly great that was cheap at the
beginning, like Tesla is not thecheapest card in the world, and travel
(45:19):
into space is not going to befor the masses. But you need you
need those pioneers, those early adopters, those people that are willing to pay
above market values UM at the beginningto make sure that that ideas and concepts
(45:39):
become UM workable for the for themass market. So it has to be
this way at this stage, particularlyin Europe and more importantly in Spain,
which is kind of very much outof touch with all this wave of new
(46:02):
UH fitness consents UM. But I'mI'm happy with that. I understand that,
and I think it's a matter ofdoing a good job every day,
every step of the way, andand it will sell our services will will
(46:22):
be sick and and and and sellthemselves. So with this, I really
thank you for your to be here, for your time and everything we've been
the Show Notes Special weekend. Soum, thank you very much again and
keep in touch my pleasure. Thankyou, manly On Strong, keep pressing
(46:47):
with novig. Yeah, the worldis R.
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