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🧪 Today in our Lab 🥼 we are going to take a coffee ☕ with Mark Alexander. We will talk about: #efficientexercise #fitness #arx #efficiency #nasa #bigfive #hrv #responders. We will finally know Mark' favorite routine, what's behind ARX and Paleo (fx) and much, much more!
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Youtube: https://bit.ly/youtubealchimista
🧪 Today in our Lab 🥼 we are going to take a coffee ☕ with Mark Alexander. We will talk about: #efficientexercise #fitness #arx #efficiency #nasa #bigfive #hrv #responders. We will finally know Mark' favorite routine, what's behind ARX and Paleo (fx) and much, much more!
Hit LIKE and SUBSCRIBE to support this channel! 😌
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Disclaimer: The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. Views and opinions expressed by the guests are not necessarily reflecting the view of the podcast owner. The content here should not be taken as medical advice. The content here is for informational purposes only, and because each person is so unique, please consult your healthcare professional for any medical questions. Affiliate Disclaimer: Some of the links in the description of this video may be affiliate links. This means that if you click on the link and make a purchase, I may receive a small commission at no extra cost to you. This commission helps support the channel and allows me to continue creating valuable content for you. Please note that I only recommend products or services that I genuinely believe in and have personally used or researched. Your support is truly appreciated. Thank you!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Today we're going to have a coffeewith Mark Alexander. His name is linked
to a lot of stuff such asRX, Adaptive resistance exercise, efficient exercise
and PALEOFX. We recorded this duringpandemic in twenty twenty and any information about
(00:25):
RX, please reach out to podcastsat Alchemista dot mme for a better experience.
I will suggest you to go onYouTube since we have some videos to
show you. Just take this opportunityto subscribe to our channel and click on
(00:48):
the belt. We will know moreabout mark is workout to routine, Why
sweat is not indicative of an efficientworkout. We're talking about responders versus not
responders when talking about fitness training andresistant training and much much much more.
(01:10):
But now time is running out.It's time to have a coffee, so
please sit and enjoy it this conversationwith Mark Alexander. So, first of
(01:33):
all, thank you for being here. First of all, we met I
think a couple of years ago.It was two in June. It would
be two years ago, I believethat's right. Yeah, okay, perfect
and mean. It was Doug McGuffas well. So I got some informations
on bio from your previous interviews withBulletproof, with Evaspree and with twenty one
(01:57):
Studios, and yesterday I realized thatthe a r X is also sponsoring the
Assistant Exercise Conference. Yes, yeah, yeah, we've we've taken part in
that, I think the last severalyears. Yeah. Um. And it's
a good group of practitioners that arevery focused on hygency training and good practices
(02:17):
both programming as well as business practicesaround agency training businesses. So yeah,
cool cool, Yeah. Well,I have this set of books here we
are not going through it's one ofthem, but these are just looks like
there's all the books that we willbasically touch base everything, including this one
(02:43):
because you are the man behind thePalio FX, and also this one because
yesterday also during the webinar with IThink James Steele, doctor James Steele was
talking about the stress and cut recovery, which that's a very good topic and
(03:04):
I would like to know if ifyou have any thought about it. So,
um, I read about your heavilyage and you're the founder of Efficient
Test Coercise and then um in twothousand and nine I Think a RX,
which sent for an Adaptive Assistance ExerciseTechnology, I would like to ask some
question about yourself. How your passionstarted for this industry and the wellness and
(03:28):
the health. Yeah, for sure. Yeah, at a very early age,
I had my mom likes to sayI was I was lifting weights before
I was out of diapers. Sowe had a backyard barn wooden structure that
was a gem and it was avery well equipped gym at the time,
in the seventies and eighties. Um, And so that was kind of my
(03:50):
playground growing up. And I didn'trealize how much of a blessing that truly
was later in life, but butyeah, it was. It was very
instrumental in in my upbringing. MAnd then also kind of along came Nautilus
and the Nautilus Jim came to ourtown. Um, and when I saw
that, you know, kind ofeyes wide open, like, oh wow,
(04:10):
what is all this? This iseven better equipment than what I have,
and so um, yeah, myfather was instrumental in that. He's
a retired physician, but he wasalways kind of an exercise as medicine physician
and always advocated for resistance training andso yeah, that made an impact on
(04:31):
me as well. And you know, so that's that's kind of how the
passion, the passion part of itstarted. And like many young guys,
I kind of thought initially it'd bea lot of fun to go work with
athletes and maybe work at the universityor work in a professional setting professional athletics,
and quickly realized that there's a lotof bureaucracy, there's a lot of
(04:54):
um ingrained thoughts and habits, andmaybe my philosophies weren't going into a line,
and so quickly realized that the entrepreneurand me wanted to go, you
know, start at my own thing. So so that's what I did,
hoping up be fishing exercise in Februaryof two thousand and one. So after
being super slow certified and growing upwith high intensity training, I saw you
(05:17):
broke out one of doctor Ellington Darden'sbooks. Yeah, my my my father
and El grew up in the sametown and graduated in the same high school
class together and uh and then KenHutchins would attribute my father to also inspiring
him to get into resistance training.So my dad built him his first weight
(05:41):
bench, and at the time itwas a musical pursuit to be better at
music because they're both musicians. Firstand then they went into other careers.
But so anyway, yeah, yeah, so so the lineage is there and
it's just been a part of myDNA for a long time. So yeah,
that's cool, that's good. Ididn't know about that. And yeah,
I got a main exchange with Kenuh because he is recently released the
(06:06):
one book I would like to interviewhim Efficient Exercise. So you've been applying
what you learn and during the heavilyyears and then how the idea of creating
a RX. Yeah, so youknow, Efficient Exercise was based around you
know, heygency training principles, superslow. Um, you know, how
(06:29):
are we going to integrate this?And as as I started, uh,
you know, seeing hundreds and hundredsof of clients and not just me,
but we we grew to at onetime five locations and then I kind of
sold them off over those last yearsto focus on RX. UM, but
we we learned a lot. AndUM, what one thing that's been known
(06:50):
but was always difficult for practical naturewas eccentric loading and the benefits of you
know, negative training or eccentric trainand um, but the practical ways and
the safe ways to do that werevery difficult. Um, we had a
lot of experimentation and a lot ofuh, you know things I still see
(07:11):
going on where where there's a lotof trainer assist going on, you know,
physically holding up the weight than allowingit back down, things like that.
And then again all directionally kind ofgoing where where I feel like we
evolved to, which was development ofRX. So how could we solve these
problems? How could we do itin a consistent manner, how can we
do it in a safe manner?Um? And and what's the most efficient
(07:32):
and effective way to do it?And this is kind of the culmination of
eRx. So like many entrepreneurial stories, it was how do I satisfy my
own itch if you will? Um? And it was I wanted to develop
these tools for my own business UM. And then there was a crossroads,
UM maybe five six years ago,where it was I knew intuitively that I
(07:57):
could. I didn't want to goforward with opening up a lot of facilities
myself. I thought there'd be moreimpact and more benefit to more people if
I just focused on the tools anduse those tools to help others. So
that's kind of where RX kind ofI guess you'd say springboard and grew roughly
twenty sixteen is kind of when wereally launched, if you will. So
(08:20):
yeah, yeah, there's a goyeah cool, yeah, cool, thank
you. Before going deep into theRX, there's a brief one about the
paleo effects. Yeah. How didyou start? Why? Yeah, yeah,
yeah, well I think you know, again, exercises medicine, as
I alluded to earlier, but exerciseis also just a portion of kind of
(08:43):
our holistic health, if you will, I mean, what we eat,
how we sleep, how we recover. There's so many variables, and so
the genesis of palo effects was,you know, I was there, I
would call it more in a supportiverole in that from a financial perspective and
from a strategic perspective. Keith andMichelle Norris Um probably really drove that a
(09:05):
lot more than I did in termsof what they have continued to do.
But it was the genesis was wheredoes all this theory kind of meet practice
and practical and and we wanted tocreate a forum and a platform for people
to to talk about that and meetabout that um and whether it was business
(09:26):
oriented topics or nutrition related topics orall of the above. Really there there
was you know, there wasn't muchof a limit, if you will,
on on what the topics would be, so long as they were centered around
the practical implementation of solid health practices. So um and and it really opened
(09:46):
up my eyes to a couple ofthings. One is just I would say,
more the global or holistic view ofhealth again exercises the foundation and there's
so many you know, benefits thereum, but there's so many other variables.
It also showed me that events,you know, thousands of people coming
together are wear me out. Yeahyeah, yeah, so I'm not sure
(10:09):
that you know this, This typeof interaction for me is much easier and
prefer than just you know, largelarge events and so um. So eventually
I kind of pulled away from thatbecause it was, you know, just
an energy suck in many ways.But yet I still see the potential.
Uh you know, here we arein quarantine status and I I don't know
(10:31):
the future of events like that otherthan they're going to have to change and
adapt like like we always have asa species. And so we'll see kind
of how how that happens. ButI hope we can be creative and adapt
to what what's in front of usand still get people together still get ideas
out there, but it might notbe you know, two thousand people in
(10:52):
the room. Yes, yeah,I fully agree. I did appreciate the
webinar yesterday with for the Assistant Exerciseconference. It was very late here in
Europe, so I missed the majorityof that, but I know that there
are recordings now around so I wouldsee. Yeah, but this, I
think, the virtual virtual meetings,the virtual gatherings, I think this is
(11:16):
a good, good, good spotin the future. So yeah, so
let's go back to a r X. So, um, are you able
to tell me five wise? SoI've been thinking from the r X,
the five WIX the main ones,um so so yeah, uh so are
(11:37):
you asking what what are products orwhatever? Yea in terms of the concept,
and you already mentioned a couple ofthe main so efficiency and negative yeah
yeah yeah, um so yeah,as you alluded to earlier, adaptive resistance
exercise. So we used electric motors, uh to to to be the resist
(12:00):
in source. So it's not agravity based system. So so the advantages
there are, um, you know, you can have the system adapt to
the user versus try to guess astatic or oftentimes static weight. Um.
In that being hopefully good for theuser. So what we like to UH
to illustrate is as you're going throughsay a chess press or bench press type
(12:26):
of movement, UM, you canlower the eccentric resistance much much more than
you can lift and so UM inlayman's terms, if you want, if
you want to I have, Ican share us quick this one. You
see this Yeah yeah there, yeah, we can commend, we can talk
through it real quickly. Yeah yeah. So so again you know this is
(12:50):
a leg press exercise on our alphamachine. UM. And so at the
coun center because he's pressing out now, UM, you know you only have
so much force output, but onthe eccentric or the lowering as it's coming
back in this case to him,you have so much more potential. Thank
you for the visual here, UMand and so that that's very important because
(13:11):
we can maximize UM so are loadingand and and adapt to the user.
And so what we see is thatthe stimulus or the dose is very condensed
and and doesn't take very long.So there's a there's an efficiency factor there,
but there's also UM an effectiveness becausethe momentary force output here as it's
(13:39):
going through UH is higher every millisecondif you will. Uh, and that
has more muscle damage, okay,you know, more hypertrophic response, a
variety of benefits. And it's notthat resistance training period or high in dency
training doesn't have these benefits. Wejust find that these are I guess you
(14:01):
would say more potent dose of thesame benefits um that that we can find
with error. So um, yeah, thank you for that visual. I
hope, yeah, I just collectedand yeah, this is you see these
are just three It is one minuteto something, so yeah, yeah,
(14:22):
and on those three reps, soso the black is the concentric or kind
of the pressing force in this case, and the red is the eccentric or
the resisting force, and kind ofeverywhere in between there between those two horizontal
lines is u is kind of whatyou can't get with weights. You have
to select a weight that you couldcontinue to get past that that point in
(14:45):
terms of the black peak every time, but you would never be able to
experience kind of that extra eccentric loading. Uh. And also it doesn't you
know, with just three or fourreps, it doesn't show this as drastically
as if you're doing more repetitions ortime and retension, but the fatigue starts
to happen. Fatigue, you know, is it's something that is different for
(15:11):
everybody based on muscle fiber type.And so when you have something that's adaptive
to that user, that fatigue happensaccording to what that user should have versus
um, you know, trying toguess what that weight should be and fatigue.
So again I say all this andthat I never like to be the
guy that says normal weight training can'twork. It does work, it's just
(15:35):
there are some efficiencies, some safetyconcerns, especially with eccentric loading, and
arguably some effectiveness that is lost becauseit's it's not the adaptive system like that.
Yeah yeah, perically, thank you, And yeah, as we are
here talking about safety, so umyour experience with client during this year,
(16:00):
because people may be be concerned thatit is this sort of robots moving in
yeah yeah yeah yeah, exercise robotsyeah yeah yeah yeah. So so because
the system is adaptive, what thatalso means it's kind of an equal and
opposite in physics terms, So uh, you know, it's only going to
give you that equal and opposite force. So if you cannot produce x amount
(16:22):
of force, you won't get xamount of force or if that force is
too much. So, um so, as long as the range of motion
is proper and the form is good, which again those are going to be
consistent no matter what type of resistanceyou're using. You want good form and
you want the range of motion tobe uh good, perfect for the for
the human that is performing exercise.Um so yeah. So so the benefit
(16:49):
is that, um from a safetyperspective, if you were pressing or if
you're pulling and you you wanted tojust stop, you can stop. The
robot will do it thing, butyou don't have to apply pressure um or
oh my shoulder kind of hurts,We'll just stop. And so with weights,
you know, if you're if you'rein the middle of a squat or
or a bench press like that weighthas to come back down, gets always
(17:12):
trying to go to the center earlierand so um there are times when that
is very dangerous. So um so, so yeah, we we can maximize
safety in that way and that youknow, if you want to just stop,
just stop, or at any pointin time there's a there's a stop
button, just just hit stop.Yeah, I agree. And so range
(17:34):
of motion is is the base ofeverything. And it's also a good practice
because I tried the machines in Barcelona. You you you'll keep my hands a
little bit, just a couple ofexercises, and then in Madrid, um
a friend of mine and Madrid,and a good practice is maybe to start
(18:00):
slowly the first two reps, justsort of warm up, intrinsical warm up,
and then go for the full Yes, yes, exactly, it's most
likely in most cases kind of themiddle of the belker now wise to just
go on right from the beginning.You know, there are some people that
can do that, but most people. Yeah that that's not necessarily the protocol,
(18:21):
but that's the safest. So yeah, yeah, yeah, yeah,
yes, yes, you mentioned theprotocol. Yes, yeah, I love
the joke you you mentioned with McGuffwell concerned the Big Five, because I'm
going to interview him next week.Yeah, we'll also mentioned this joke because
(18:41):
um he said that people um aretaking the Big five as as the only
way to benefit. So but weknow that with the RX and the two
machines, we are able to todo why they're range of exercise including isometrics
(19:02):
and other stuff. Yeah for sure, I mean they were designed around compound
exercises. And I'm sure your audiencewill know what that means. But it's
multi joint movements like like a likea pull down for example. It involves
multi muscle groups and multi joints.And so yeah, air X was designed
(19:22):
around those those movements like a legpress, say chess press, a row
pull down. Um, you know, bigger movements. But you can do
other things. You can do biceps, trice ups, um, you know.
You can even do hinging movements likea deadlift or Romanian deadlift. You
can do squatting, belt squatting.So so there are a variety of exercises
(19:42):
you can still do m And again, we think most people want kind of
all the or I guess the mostbang for the buck is a phrase here.
I don't know if it translates,yeah, sou, but that people
are looking for the most out oftheir workout, and compound exercises tend to
(20:03):
give you the most out of yourworkout. So that's why we designed it
around those those exercises. And yeah, the specific ones, I feel like
people get too attached to certain specificones. I try to break it down
even simpler to kind of three movementpatterns. With arguably a fourth but kind
of whatever upper body push you wantto do, whether it's an angle here
(20:23):
or here, you know, tome, as long as it's joint friendly,
some type of upper body pull,whether it's you know, this way
or this way again, as longas it's joint friendly. And then some
type or lower body triple extension fromthe ankle to the knee to the to
the hip, so you're extending yourlegs outward. Maybe that's a leg press,
maybe that's a squatting movement, andhopefully some type of hinging or we
(20:47):
have this is that we still haven'treleased this, but I'll tell you we
have a trap bar deadlift attachment nowtoo that we design, which I'm very
excited about. So I'm not sureif you're overly familiar with that style of
deadlift, but to me, it'sthe most biomechanically proper deadlift. And I
do think that people for the mostpart, should make sure that they're not
ignoring their lower back when they're whenthey're training. Yeah, so sure,
(21:11):
sure, I think I've seen somethingin through Bay through Bay is using this
this kind of stuff. Yeah,And I think I think doug integrate strap
bar deadlifts sometimes to himself. Soyeah, yeah, it's a question of
variety. My my intention is tostart with the Big five because of the
also the learning curve for sure,which is easy, easy exercise. So
(21:34):
to start learning, and then forvariety because after a while maybe people get
Yeah, but for consistency's sake andlearning m and comparing apples to apples,
if you will. And we haveone customer in particular, we have numerous
customers with one in particular. I'mthinking of that. That's all they do.
There is the Big five. Theydon't do anything else, you know,
(21:56):
So yeah, I think very route. Um, I've been asking a
lot of questions about talking about theprotocol, Big five, Protocol, net
sweat. So people said, Okay, I'm not doing our work because I'm
not sweating so hard. So yourexperience with clients, I know that,
(22:18):
I know that the answer, butjust yeah, so your experience is after
a few excerctile couple two, threefour exercise and the r X, I
think they are exhausted. But what'syour experience with the sweat? Yeah,
well, I mean, you know, um, sweating is not necessarily indicative
of a great workouts. As weknow um. But you know some people,
(22:41):
but I've discovered some people sweat nomatter what, right, yeah,
yeah, it doesn't matter how coldit is in the room, they're gonna
sweat. Um. And if peopleare sweaters, I think they're still going
to sweat. So I don't liketo say, like, oh, an
RX workout eliminate sweat completely, becausethere's other variables we can't control that human
as well. Is how cool isit? And um and but you know,
(23:03):
to to the point of if you'retrying to look for a sweat,
um, you know, look forit on a on a walk or somewhere
else. You know that that thatum, that that might also give you
different benefits um or spending time inthe sun as it's been beautiful here in
Austin. I spent four years inHouston, Texas. You're gonna sweat more
(23:23):
there, yeah you know, yeah, I remember so much time in in
in Houston something. Um. Sowe were talking about the important assistant exercise,
okay, bond density, So yeah, we know that this kind of
work against the assistant is it's alsodo you have any data from your client,
(23:47):
any anything in particular about I don'tknow, Okay, of course been
on the bonded city front. Um. You know, yeah, that that's
how I mean. I'm sure youmight know this, but you know,
I feel like it's helpful to knowthat. That's how super slow started was
to try to correct osteopenia osteopradic hpatients and and and try to get their
(24:11):
their bone density up. So um, we have some some some of our
customers that either offer or partner withdexa scans um to to to see that
that results. And then there's alsoother readers that although they might not be
quite as much the gold standard,if you will, in terms of measurement,
they still use them. So yeah, we see uh routinely more times
(24:37):
than not that that strength gains occurum usually fifty percent strength gains in the
in the first six months. Weroutinely see lean muscle to shoot gain and
again that's dependent on the person.Uh. And then we yes, we
also see bone mineral density improvements,and again that's dependent on the person.
But we've seen as much as I'mgonna try to remember how much it it
(25:00):
is a pound of bone, inwhich again the human skeleton is only like
eight pounds or something, So yeah, pound a pound is a lot percentage
wise, and uh yeah, soum yes, so yes, we've we've
seen market improvements in bonemental density aswell, so um yeah. So again
there's not necessarily I don't I don'tlike to say there's just this magic pill
(25:22):
and it does everything, but itdoes a lot. It really does a
lot. Yeah yeah, yeah forsure. And any difference between men and
women, so if any major response, well, I mean yeah, I
mean I think the hormonal profile isoften different, and oftentimes not all the
time. Men have the potential togain more lean muscle tissue and bone density.
(25:47):
But but again that proportionally, it'snot always that that different. It's
just in terms of gross gain,if you will, total gain. But
you know what I do, Ilike to say, I feel like it's
it's a myth of sorts that youknow, you especially for women, they
(26:07):
can gain too much muscle and thenI just I don't see that very often.
It can happen, it can happen, I get it, Um,
but most women should not worry aboutthat at all. Yeah, yeah,
yes, it's an ethic and uhand they also also nutrition nutrition parties is
also yeah, uh just a curiosity. I have a justin going among the
(26:33):
questions, so your your corporation withthe NASA, and so what happened?
Yeah, so so yeah, soum NASA periodically will will recruit outsiders,
people outside of their organization to inputvarious ideas and and and kind of when
(26:55):
they you know, at the timeor we're looking very seriously at a Marsmith.
Now I'm not sure that the fundingis there or the focus is there
right now for that. But fifteentwenty fourteen, whenever that was, they
recruited a group of outsiders to comein and give give advice on countermeasures to
(27:15):
microgravity or prolonged microgravity. So ifyou don't know, in a microgravity situation,
our bodies deteriorate a lot faster,and so you have to combat that
in some way, shape or formor numerous ways. And so because a
RX isn't a gravity based system,we were attractive to them and gave some
(27:41):
advice to them about how they couldinvest in the future of using things like
adaptive resistance exercise as part of theirtheir countermeasures. And you know what we
faced while we talked to them wasthat they had spent millions and millions and
millions of dollars on their a redAdvanced Resistance Exercise device, and it's up
(28:07):
on the International Space Station as wespeak. I think it was twenty five
million just for payload alone to flyit up there. So it's a very
big device and it's still, inmy opinion, has limitations because you have
to load on a squat for example, through the spine and and things that
are just inefficient and ineffective. Soat this point, you know, I
(28:29):
can just hope that they'll come backto some of these ideas, and if
there is a long term space flightto Mars, you will need something like
a RX too to combat the atrophyand the just deterioration that happens to our
our system when we when we're inthat microgravity for that long So um yeah,
(28:52):
a long time from now. Yeah, okay, yeah, I remember
one of the interviews about that.I don't know if you or Mike,
I don't mention they ask a lotof questions about vibrations because of course is
a major issue there. So yeah, for sure, yeah, yeah,
there there are you know, um, we can all look at at at
(29:15):
at what they've done and and kindof poke holes at it and say,
oh, that's not good and that'snot good. But um, at the
end of the day, I didn'trealize how many engineering restrictions and and and
constraints they had. Um, andvibration is one of them, and so
um you know there that would meanthat the way motors are mounted and h
(29:37):
you just had to be considerate ofall those things, because you don't.
Last thing you want is for somestructural element of the spacecraft to go down
because you you you got the bestexercise. But yeah, yeah, funny.
But so we're talking about the pandemic, So do you have any and
(30:00):
he thought about the changes in thefuture, Yeah, I mean can contribute.
Yeah, I mean I think ifwe if we focus in on what
I'll just call the global fitness market, Um, I think it is going
to to what I've been observing andhopeful for, honestly for many years.
Is it that kind of big biggym uh And again I'm not sure they're
(30:22):
quite as prevalent in Italy as theyare in the United States, but uh,
you know, we kind of callit a big box gym, but
just a uh, you know manymany uh you know, machines and rooms
and you know, just hundreds ofpeople potentially in a place at once.
UM those are starting to quite literallydie off and and uh and go under
(30:45):
UM. Just in the last weekI saw two articles. One that I
think Gold's Gym, which is apretty well known it's been well known since
Arnold Schwarzenegger days, had been aspeech, but it is closing. I
think it closed thirty something locations,thirty four locations or something like that.
And then twenty four Hour Fitness,which is another big one here, but
(31:07):
I think it's potentially going to begoing bankrupt and closing all their locations.
So it's happening. It is reallyhappening that what was once kind of the
way to go to the gym,if you will, is changing very quickly,
and the economics of it, it'sit's not sustainable from an economic perspective,
(31:29):
and it's not sustainable from a communicabledisease perspective either, and I think
that's what we're seeing. So Ithink on the other side of this,
well, in some ways, Idon't think there ever is another side of
this, because we will always,in some way, shape or form,
deal with communicable diseases, but wejust need to be smarter about it.
And one way that we can dothat is a limit how many people are
(31:51):
in exposed areas, and so withexercise and resistance training, RX is poised
to be one of the tools toempower people to do that better. UM.
I really like your concept about themobile gym idea. UM. I'm
assuming it's probably just one or twopeople within in the mobile unit at once,
(32:13):
and so, UM, that isgoing to be the way of the
future in my opinion, Smaller facilitiesand smaller access points to health. UM,
and even even with hospitals. Iwas talking to my retired physician father
about this that, you know,I'm wondering if hospitals will also scale down.
(32:34):
In other words, like, Iget it that when there's the when
there's a surgery, things can gobad really fast if something happens, something
goes wrong, so they need anICU and they need various things there.
But maybe maybe you know, orthopedicsis separated from obstetricians and you know they're
there. You know, we startseeing segmented hospitals as well, where they're
(32:55):
smaller. Um, maybe they're stillsurgery centers and nice you steners, but
um, you know, but butpossibly every everything will probably go smaller.
Yeah, yeah, yeah, yeah, it's multi container like the space ships
with the small balls connect yes,yeah, among almost like pods, a
few pods, yeah, yeah,yeah. And we've seen some of that
(33:17):
with co working spaces here. Um, the advent and the growth of co
working spaces. Yes, there arestill common areas, but there's kind of
a lot of pods, a lotof small offices, and I think the
expansion of that idea into other areas, we'll start seeing some of that.
Yeah, Okay, good, good, thank you. Um. Just before
(33:39):
going, I would like to knowmore about your workout routine that we are
going at the end of the question. So work out your routine at this
moment in time. I assume it'sa little bit different but typical. Yeah,
I mean we you know, soso here I'm actually at air X
headquarters now it's not that far fromwhere I live, but it's uh.
(34:00):
Um. We have been open becausethe way that that our government body here
in Austin views businesses is that somecan stay, some are essential, some
are not essential, but there areessential functions within a business, and so
managing inventory and doing some of thethings that we're doing. We're still sending
(34:21):
machines out, yeah, mostly toto home users, so people buying them
for their homes has been kind ofhow we've pivoted a bit just in this
time to to continue to progress anddo our thing. But um, but
yeah, so what I like tolook at is push, pull drive that
(34:42):
This is what I was alluding toearlier. When I'm creating workouts for myself.
So what upper body push or pressam I going to do? What
upper body pull am I going todo? And then what driving movement am
I going to do? So um, one of my workouts is leg press,
chess press, and rope on thealpham machine, so it's all on
one machine. That's all I do. I oftentimes do two sets of each
(35:06):
exercise just because I know how mybody adapts. And we could have a
whole other conversation about about the failureand some of these concepts orderly recruitment of
fibers like, not that these conceptsare completely moot, but on RX they're
different. I guess I can leaveit at that for now. We can
(35:28):
probably have a little bit of timeto dive into it. But that is
one workout. The other workout isoften something like a trapbarke deadlift and then
some type of press maybe an inclinepress something more similar in that plane,
and sometimes I will throw a rowin there as well, or pull down
(35:49):
or pull over has been my favoriteactually to throw into that one because it's
not grip intensive. So so reallyI just kind of rotate some variant of
that almost a b your ABC style. I don't give a lot of variety,
Yeah, I don't think most ofus need variety from a physiological perspective
(36:09):
as much as we do from apsychological perspective. And so I just happen
to be a guy that doesn't needa ton of variety with with my workouts.
So, and you can compare databetter. So if you know what
you're doing over and over and eRx, you know quantifies everything, you can
(36:29):
see what you've done and have comparisonquite quite a bit better and more effectively
than then if you change something upevery single time. There's too many variable
Yeah, yeah, fully fully inline. Yes, it's a matter of
the boring people getting bored. Yeah. And one of the things the concepts
that I think Ken hutchins that there'smany contributions he made, but one of
(36:51):
the concepts of exercise versus recreation issomething that you know, I think is
very powerful to understand. Just onesomeone understands that they're I went and played
tennis for exercise. No, that'snot really exercise, that's that's something you
like, that's recreation. So justthat concept UM should be adopted and known
and so how that fits into exercises. I feel like the prescriptions can be
(37:15):
fairly simple, fairly basic, andthey don't need a lot of variety.
UM. The variety can come fromoh I like to ride my bike,
Oh I like to you know,walk on the beach. Whatever it is.
So yeah, yeah, yeah,it's always the same concept like minimum
effective dose, so is not exceedingin order not to cause damage more harden
(37:36):
Yeah. Yeah, And we havesome research that there will be starting at
universities here in the States here comingsoon. Um I say soon. That
always takes a lot. But butbut it's but you you triggered my mind
when you said minimum effective dose.We're going to be looking at both athletic
populations as well as kind of untrainedpopulations and looking at you know, really
(37:57):
trying to dive into explore what thatminimum effective dose is UM and coming up
with, yes, these prescriptions ifyou will, for the population, so
that you know, we're not saying, well, you need to do these
ten things just because and we're comparingit. Actually in one of the studies
to the American College of Sports Medicinesrecommendations of of what what the resistance training
(38:21):
should be UM and it's in ouropinion where like that's that's a lot a
lot of volume, that's you know, but we still think er X will
perform better, even though the otherside will have quite a bit more total
volume. But but I think thedose is going to be what's important here.
So I read a lot of studiesabout is intensity training jibala in the
(38:44):
Canadian So I mean you cannot compare. Of course, in the guidelines should
be general. They have to saysomething. They cannot then go to the
specific into if you do the oneminute workout or are you using a r
actually things will be different. Yes, what do you think about the responders
(39:07):
not the responders? Did you believein that responders and non respondent? Yeah,
I mean I think you know,oftentimes to me that is based on
genetic phenotype. So the mesomorphs,for example, do respond oftentimes to resistance
training more than you know um endomorphan ectomorph. But but I think everyone
(39:30):
responds a little differently. UM.But I think if you're looking for just
kind of a general rule of thumbof who's going to respond and not,
I oftentimes see that the mesomorphic bodytype will respond faster. But I think
over the long haul, UM,in terms of you know, let's let's
look at a lifetime of resistance trainingand a lifetime of generally trying to be
(39:52):
healthy with what what you eat andgetting your sleep and um, you know,
all all these things that we nowmanaging your stress. So I think
if you if you look at kindof over a lifetime, UM, I
think there's a lot of similarities.I am not really convinced that over a
lifetime mesomorph is going to have ahuge advantage. Over a lifetime, UM,
(40:13):
they might have advantages and peaks,so they might have advantages and when
they first start, and they mighthave advantages in athletics because they're they're just
more powerful and um. But butagain, if you're talking global and lifetime,
I think it's it's powerful for everyoneand beneficial for everyone to do resistance
exercise in the safe, effective efficientmanner and uh and again over the over
(40:36):
the lifetime everyone will have benefits,even though maybe it took them a little
bit longer to get there. Uhyou know, so yeah, yeah,
pobly agree. Yeah, thank you. UM what concern a RX organization and
plans for the future any, Well, Well, like I said, I
mean, as we sit here,UM with the coronavirus and quarantine, you
(40:58):
know, we are still um helpingpeople by mostly getting getting air X machines
into homes. But but yeah,we we have plans to continue to grow.
UM. We do have some internationalcustomers, but you know, we
we haven't intentionally gone after international growthat this point, but we will soon
in the in the coming years UM, and want to have more of a
(41:20):
European presence first, and so yeah, we we we want to partner with
guys like you and other people tocontinue to grow internationally UM. And we
want to be able to use thedata for meaningful purposes. So because we're
quantifying everything, there's a lot ofpotential to to be prescriptive, as we
alluded to earlier with with programs andwhat people need and UM evaluating that and
(41:47):
then overlaying that with you know,with with other biomarkers and other other health
measures to make sure what we aredoing on RX are you know, aligning
well with with the the other modalitiesand so um, hopefully we are empowering
people to to you know, changethe face of what this exercise is and
(42:09):
and and what what that looks like. And as I alluded to earlier,
um, the big gems are startingto die. So we are hopeful that
these smaller, more nimble, simplefacilities will will pop up more and more.
Um. And it's been neat tosee so far. I mean kind
of been doing this for twenty plusyears, um, and just in the
(42:30):
last you know, handful of yearswith r X, and you know ERICX
is the right tool for that job. So full and fopefully agree with you.
And when you talk about other parameters, you're talking about HRV for example.
So I mean, yeah, aswe both we both have a yeah,
(42:51):
yeah, I mean you know,and and and um, you know,
I think rest and recovery aren't aren'taren't super sexy topics if you will,
but so important. UM, Andso I think, yeah, we
we we need to integrate um whatI guess I would say, the useful
biometric data that we can get.Uh. And there's a lot of wearables
(43:12):
now um, yeah, we bothhave our warror rings there. But there
are other metrics that that are helpful. HRV is one that is helpful for
how well you're recovered. Um,and should you go work out again?
So um there, you know,it's pretty much across the board. Uh
you know, and I've I've trackedthis for for months and months now.
(43:35):
Um. If HRV is down,the workout's going to be down. Um.
Or if HRV is down, I'mgonna I'm gonna give myself another rest
day. Yeah yeah, yeah,yeah yeah. But but the data behind
it, like Eric can produce,like Ora can produce, the data behind
it is helpful. I think thereare some people that are more gifted just
knowing themselves, uh kind of howthey feel. But um, and usually
(44:00):
the data does support how you feelif you are you know, one of
those that kind of just just canintuitively feel that. But having the data
helps a lot. So yeah,good, we are quite a d N.
So I just have a couple ofquestions, Um, I don't Jim
king the electoral fun I think wedon't understand what does it mean? We
(44:24):
don't either? Yeah, yeah youanswer that from now. He Look,
he's he's a guy that he wasa performer, a musician in his previous
life. And then uh, youknow, he came to Rix first as
a customer and had a very smallfacility in Chicago with just an omni,
an older omni um and uh andand he is the guy, you know,
(44:47):
he calls himself the director of fun. But you know, we we
we we we need to take ourselvesmore lightly at times. And he's the
guy that helps us. Right,that's cool, that's serious. I can
be more serious, but but Jim, you know, he helps us in
that department. My organization, Iwant. Yeah, just talking about the
(45:08):
organization. So how big is yourstructured? How are your structure are you
have gone? Yeah, we're allof our team is in the United States.
We are headquartered in Austin, Texas, where I am now, and
that's where our operations are. Wewe get parts fabricated at various locations.
They come in in house, uh, and then we do final assembly and
(45:31):
quality control and integration here in thehouse before they ship out the door.
Now, whether they ship out thedoor to international hubs or or they just
get on trucks and are driven.Uh, you know, it just depends
on what the where the customer is. UM. And so we do have
UH sales and marketing in Florida aswell in Saint Petersburg, Florida. So
(45:55):
Jason and Ryan are there. There'sa showroom there and a lot of our
sales and marketing efforts come come outof there. So UM, yeah and
uh and yeah, we are lookingto to continue to grow U, to
have the right strategic partners and investorsin the coming months, to to make
sure that we're doing it in asmart way, sustainable way. And um,
(46:20):
you know again, thankfully we're past. I mean, there's always difficulties
and challenges in a business, butwe're past a lot of those. Are
we going to make it? Youknow, when you go out to do
something like this, it always takesmore time, always cost more money than
you think. Uh and so yes, we're we're past some of those hurdles.
There will always be hurdles. ButI really like where we are and
(46:42):
I really like even though this pandemicis going on, I think the opportunity
to have the smaller, more nimblefootprint facilities is going to be there.
And so I just want to seemore people doing like what you're doing.
And uh, I just just washad an email with someone in New York
kind of asking the same thing aboutthis mobile idea, because even that I
(47:06):
think has has a lot of potentialwith with what we've seen, you know,
is that a better way? It'sit's definitely one way for sure.
So yeah, that's cool. Umto find out more. I know that
there is an a r X fitwebsite. Yeah, dot com. It's
probably the simplest way. There's oursocial media links that are there. I
(47:28):
feel like our YouTube channel is valuablebecause it's an experiential product, so once
you try, you understand it alot more. But videos still help,
so we have I hope a lotof informative videos on our YouTube channel.
UM, various playlists. If youare new to er X, you can
do their X one on one kindof the beginner playlist and just just kind
(47:50):
of dive into their UM. Sothat that that is where you find out
more. Okay, So um,that's solved for today. If you have
anything to our just been free.If not, we can close here.
Yeah. No, I think justthe high intensity training concept has been I
guess you would say known that benefitfor a long time. I think it's
(48:12):
just taken some years to refine.It taken some years to realize how it
needs to come to market. UM, and I think we're we're really really
close now. Um. Of coursethere will be adaptations and refinements along the
way, but I'm excited to seethe future. Um, even though,
like I said, we're in kindof these these these times where everyone's you
know, reflecting and having to dealwith what's going on in the world.
(48:32):
But but I do think that thefuture is right, you know, doing
these these types of high intensity trainingfacilities, uh, you know, hopefully
using RX and some other modalities thatare that are helpful. So yeah,
thanks, thanks a lot for forthis. This is fun. Hey too,
(48:57):
so do so beater I Girado likelycaddo deviglis desay is subscribed. I
condiviso sirlefat ben Marcenon la vesifat
Today we're going to have a coffeewith Mark Alexander. His name is linked
to a lot of stuff such asRX, Adaptive resistance exercise, efficient exercise
and PALEOFX. We recorded this duringpandemic in twenty twenty and any information about
(00:25):
RX, please reach out to podcastsat Alchemista dot mme for a better experience.
I will suggest you to go onYouTube since we have some videos to
show you. Just take this opportunityto subscribe to our channel and click on
(00:48):
the belt. We will know moreabout mark is workout to routine, Why
sweat is not indicative of an efficientworkout. We're talking about responders versus not
responders when talking about fitness training andresistant training and much much much more.
(01:10):
But now time is running out.It's time to have a coffee, so
please sit and enjoy it this conversationwith Mark Alexander. So, first of
(01:33):
all, thank you for being here. First of all, we met I
think a couple of years ago.It was two in June. It would
be two years ago, I believethat's right. Yeah, okay, perfect
and mean. It was Doug McGuffas well. So I got some informations
on bio from your previous interviews withBulletproof, with Evaspree and with twenty one
(01:57):
Studios, and yesterday I realized thatthe a r X is also sponsoring the
Assistant Exercise Conference. Yes, yeah, yeah, we've we've taken part in
that, I think the last severalyears. Yeah. Um. And it's
a good group of practitioners that arevery focused on hygency training and good practices
(02:17):
both programming as well as business practicesaround agency training businesses. So yeah,
cool cool, Yeah. Well,I have this set of books here we
are not going through it's one ofthem, but these are just looks like
there's all the books that we willbasically touch base everything, including this one
(02:43):
because you are the man behind thePalio FX, and also this one because
yesterday also during the webinar with IThink James Steele, doctor James Steele was
talking about the stress and cut recovery, which that's a very good topic and
(03:04):
I would like to know if ifyou have any thought about it. So,
um, I read about your heavilyage and you're the founder of Efficient
Test Coercise and then um in twothousand and nine I Think a RX,
which sent for an Adaptive Assistance ExerciseTechnology, I would like to ask some
question about yourself. How your passionstarted for this industry and the wellness and
(03:28):
the health. Yeah, for sure. Yeah, at a very early age,
I had my mom likes to sayI was I was lifting weights before
I was out of diapers. Sowe had a backyard barn wooden structure that
was a gem and it was avery well equipped gym at the time,
in the seventies and eighties. Um, And so that was kind of my
(03:50):
playground growing up. And I didn'trealize how much of a blessing that truly
was later in life, but butyeah, it was. It was very
instrumental in in my upbringing. MAnd then also kind of along came Nautilus
and the Nautilus Jim came to ourtown. Um, and when I saw
that, you know, kind ofeyes wide open, like, oh wow,
(04:10):
what is all this? This iseven better equipment than what I have,
and so um, yeah, myfather was instrumental in that. He's
a retired physician, but he wasalways kind of an exercise as medicine physician
and always advocated for resistance training andso yeah, that made an impact on
(04:31):
me as well. And you know, so that's that's kind of how the
passion, the passion part of itstarted. And like many young guys,
I kind of thought initially it'd bea lot of fun to go work with
athletes and maybe work at the universityor work in a professional setting professional athletics,
and quickly realized that there's a lotof bureaucracy, there's a lot of
(04:54):
um ingrained thoughts and habits, andmaybe my philosophies weren't going into a line,
and so quickly realized that the entrepreneurand me wanted to go, you
know, start at my own thing. So so that's what I did,
hoping up be fishing exercise in Februaryof two thousand and one. So after
being super slow certified and growing upwith high intensity training, I saw you
(05:17):
broke out one of doctor Ellington Darden'sbooks. Yeah, my my my father
and El grew up in the sametown and graduated in the same high school
class together and uh and then KenHutchins would attribute my father to also inspiring
him to get into resistance training.So my dad built him his first weight
(05:41):
bench, and at the time itwas a musical pursuit to be better at
music because they're both musicians. Firstand then they went into other careers.
But so anyway, yeah, yeah, so so the lineage is there and
it's just been a part of myDNA for a long time. So yeah,
that's cool, that's good. Ididn't know about that. And yeah,
I got a main exchange with Kenuh because he is recently released the
(06:06):
one book I would like to interviewhim Efficient Exercise. So you've been applying
what you learn and during the heavilyyears and then how the idea of creating
a RX. Yeah, so youknow, Efficient Exercise was based around you
know, heygency training principles, superslow. Um, you know, how
(06:29):
are we going to integrate this?And as as I started, uh,
you know, seeing hundreds and hundredsof of clients and not just me,
but we we grew to at onetime five locations and then I kind of
sold them off over those last yearsto focus on RX. UM, but
we we learned a lot. AndUM, what one thing that's been known
(06:50):
but was always difficult for practical naturewas eccentric loading and the benefits of you
know, negative training or eccentric trainand um, but the practical ways and
the safe ways to do that werevery difficult. Um, we had a
lot of experimentation and a lot ofuh, you know things I still see
(07:11):
going on where where there's a lotof trainer assist going on, you know,
physically holding up the weight than allowingit back down, things like that.
And then again all directionally kind ofgoing where where I feel like we
evolved to, which was development ofRX. So how could we solve these
problems? How could we do itin a consistent manner, how can we
do it in a safe manner?Um? And and what's the most efficient
(07:32):
and effective way to do it?And this is kind of the culmination of
eRx. So like many entrepreneurial stories, it was how do I satisfy my
own itch if you will? Um? And it was I wanted to develop
these tools for my own business UM. And then there was a crossroads,
UM maybe five six years ago,where it was I knew intuitively that I
(07:57):
could. I didn't want to goforward with opening up a lot of facilities
myself. I thought there'd be moreimpact and more benefit to more people if
I just focused on the tools anduse those tools to help others. So
that's kind of where RX kind ofI guess you'd say springboard and grew roughly
twenty sixteen is kind of when wereally launched, if you will. So
(08:20):
yeah, yeah, there's a goyeah cool, yeah, cool, thank
you. Before going deep into theRX, there's a brief one about the
paleo effects. Yeah. How didyou start? Why? Yeah, yeah,
yeah, well I think you know, again, exercises medicine, as
I alluded to earlier, but exerciseis also just a portion of kind of
(08:43):
our holistic health, if you will, I mean, what we eat,
how we sleep, how we recover. There's so many variables, and so
the genesis of palo effects was,you know, I was there, I
would call it more in a supportiverole in that from a financial perspective and
from a strategic perspective. Keith andMichelle Norris Um probably really drove that a
(09:05):
lot more than I did in termsof what they have continued to do.
But it was the genesis was wheredoes all this theory kind of meet practice
and practical and and we wanted tocreate a forum and a platform for people
to to talk about that and meetabout that um and whether it was business
(09:26):
oriented topics or nutrition related topics orall of the above. Really there there
was you know, there wasn't muchof a limit, if you will,
on on what the topics would be, so long as they were centered around
the practical implementation of solid health practices. So um and and it really opened
(09:46):
up my eyes to a couple ofthings. One is just I would say,
more the global or holistic view ofhealth again exercises the foundation and there's
so many you know, benefits thereum, but there's so many other variables.
It also showed me that events,you know, thousands of people coming
together are wear me out. Yeahyeah, yeah, so I'm not sure
(10:09):
that you know this, This typeof interaction for me is much easier and
prefer than just you know, largelarge events and so um. So eventually
I kind of pulled away from thatbecause it was, you know, just
an energy suck in many ways.But yet I still see the potential.
Uh you know, here we arein quarantine status and I I don't know
(10:31):
the future of events like that otherthan they're going to have to change and
adapt like like we always have asa species. And so we'll see kind
of how how that happens. ButI hope we can be creative and adapt
to what what's in front of usand still get people together still get ideas
out there, but it might notbe you know, two thousand people in
(10:52):
the room. Yes, yeah,I fully agree. I did appreciate the
webinar yesterday with for the Assistant Exerciseconference. It was very late here in
Europe, so I missed the majorityof that, but I know that there
are recordings now around so I wouldsee. Yeah, but this, I
think, the virtual virtual meetings,the virtual gatherings, I think this is
(11:16):
a good, good, good spotin the future. So yeah, so
let's go back to a r X. So, um, are you able
to tell me five wise? SoI've been thinking from the r X,
the five WIX the main ones,um so so yeah, uh so are
(11:37):
you asking what what are products orwhatever? Yea in terms of the concept,
and you already mentioned a couple ofthe main so efficiency and negative yeah
yeah yeah, um so yeah,as you alluded to earlier, adaptive resistance
exercise. So we used electric motors, uh to to to be the resist
(12:00):
in source. So it's not agravity based system. So so the advantages
there are, um, you know, you can have the system adapt to
the user versus try to guess astatic or oftentimes static weight. Um.
In that being hopefully good for theuser. So what we like to UH
to illustrate is as you're going throughsay a chess press or bench press type
(12:26):
of movement, UM, you canlower the eccentric resistance much much more than
you can lift and so UM inlayman's terms, if you want, if
you want to I have, Ican share us quick this one. You
see this Yeah yeah there, yeah, we can commend, we can talk
through it real quickly. Yeah yeah. So so again you know this is
(12:50):
a leg press exercise on our alphamachine. UM. And so at the
coun center because he's pressing out now, UM, you know you only have
so much force output, but onthe eccentric or the lowering as it's coming
back in this case to him,you have so much more potential. Thank
you for the visual here, UMand and so that that's very important because
(13:11):
we can maximize UM so are loadingand and and adapt to the user.
And so what we see is thatthe stimulus or the dose is very condensed
and and doesn't take very long.So there's a there's an efficiency factor there,
but there's also UM an effectiveness becausethe momentary force output here as it's
(13:39):
going through UH is higher every millisecondif you will. Uh, and that
has more muscle damage, okay,you know, more hypertrophic response, a
variety of benefits. And it's notthat resistance training period or high in dency
training doesn't have these benefits. Wejust find that these are I guess you
(14:01):
would say more potent dose of thesame benefits um that that we can find
with error. So um, yeah, thank you for that visual. I
hope, yeah, I just collectedand yeah, this is you see these
are just three It is one minuteto something, so yeah, yeah,
(14:22):
and on those three reps, soso the black is the concentric or kind
of the pressing force in this case, and the red is the eccentric or
the resisting force, and kind ofeverywhere in between there between those two horizontal
lines is u is kind of whatyou can't get with weights. You have
to select a weight that you couldcontinue to get past that that point in
(14:45):
terms of the black peak every time, but you would never be able to
experience kind of that extra eccentric loading. Uh. And also it doesn't you
know, with just three or fourreps, it doesn't show this as drastically
as if you're doing more repetitions ortime and retension, but the fatigue starts
to happen. Fatigue, you know, is it's something that is different for
(15:11):
everybody based on muscle fiber type.And so when you have something that's adaptive
to that user, that fatigue happensaccording to what that user should have versus
um, you know, trying toguess what that weight should be and fatigue.
So again I say all this andthat I never like to be the
guy that says normal weight training can'twork. It does work, it's just
(15:35):
there are some efficiencies, some safetyconcerns, especially with eccentric loading, and
arguably some effectiveness that is lost becauseit's it's not the adaptive system like that.
Yeah yeah, perically, thank you, And yeah, as we are
here talking about safety, so umyour experience with client during this year,
(16:00):
because people may be be concerned thatit is this sort of robots moving in
yeah yeah yeah yeah, exercise robotsyeah yeah yeah yeah. So so because
the system is adaptive, what thatalso means it's kind of an equal and
opposite in physics terms, So uh, you know, it's only going to
give you that equal and opposite force. So if you cannot produce x amount
(16:22):
of force, you won't get xamount of force or if that force is
too much. So, um so, as long as the range of motion
is proper and the form is good, which again those are going to be
consistent no matter what type of resistanceyou're using. You want good form and
you want the range of motion tobe uh good, perfect for the for
the human that is performing exercise.Um so yeah. So so the benefit
(16:49):
is that, um from a safetyperspective, if you were pressing or if
you're pulling and you you wanted tojust stop, you can stop. The
robot will do it thing, butyou don't have to apply pressure um or
oh my shoulder kind of hurts,We'll just stop. And so with weights,
you know, if you're if you'rein the middle of a squat or
or a bench press like that weighthas to come back down, gets always
(17:12):
trying to go to the center earlierand so um there are times when that
is very dangerous. So um so, so yeah, we we can maximize
safety in that way and that youknow, if you want to just stop,
just stop, or at any pointin time there's a there's a stop
button, just just hit stop.Yeah, I agree. And so range
(17:34):
of motion is is the base ofeverything. And it's also a good practice
because I tried the machines in Barcelona. You you you'll keep my hands a
little bit, just a couple ofexercises, and then in Madrid, um
a friend of mine and Madrid,and a good practice is maybe to start
(18:00):
slowly the first two reps, justsort of warm up, intrinsical warm up,
and then go for the full Yes, yes, exactly, it's most
likely in most cases kind of themiddle of the belker now wise to just
go on right from the beginning.You know, there are some people that
can do that, but most people. Yeah that that's not necessarily the protocol,
(18:21):
but that's the safest. So yeah, yeah, yeah, yeah,
yes, yes, you mentioned theprotocol. Yes, yeah, I love
the joke you you mentioned with McGuffwell concerned the Big Five, because I'm
going to interview him next week.Yeah, we'll also mentioned this joke because
(18:41):
um he said that people um aretaking the Big five as as the only
way to benefit. So but weknow that with the RX and the two
machines, we are able to todo why they're range of exercise including isometrics
(19:02):
and other stuff. Yeah for sure, I mean they were designed around compound
exercises. And I'm sure your audiencewill know what that means. But it's
multi joint movements like like a likea pull down for example. It involves
multi muscle groups and multi joints.And so yeah, air X was designed
(19:22):
around those those movements like a legpress, say chess press, a row
pull down. Um, you know, bigger movements. But you can do
other things. You can do biceps, trice ups, um, you know.
You can even do hinging movements likea deadlift or Romanian deadlift. You
can do squatting, belt squatting.So so there are a variety of exercises
(19:42):
you can still do m And again, we think most people want kind of
all the or I guess the mostbang for the buck is a phrase here.
I don't know if it translates,yeah, sou, but that people
are looking for the most out oftheir workout, and compound exercises tend to
(20:03):
give you the most out of yourworkout. So that's why we designed it
around those those exercises. And yeah, the specific ones, I feel like
people get too attached to certain specificones. I try to break it down
even simpler to kind of three movementpatterns. With arguably a fourth but kind
of whatever upper body push you wantto do, whether it's an angle here
(20:23):
or here, you know, tome, as long as it's joint friendly,
some type of upper body pull,whether it's you know, this way
or this way again, as longas it's joint friendly. And then some
type or lower body triple extension fromthe ankle to the knee to the to
the hip, so you're extending yourlegs outward. Maybe that's a leg press,
maybe that's a squatting movement, andhopefully some type of hinging or we
(20:47):
have this is that we still haven'treleased this, but I'll tell you we
have a trap bar deadlift attachment nowtoo that we design, which I'm very
excited about. So I'm not sureif you're overly familiar with that style of
deadlift, but to me, it'sthe most biomechanically proper deadlift. And I
do think that people for the mostpart, should make sure that they're not
ignoring their lower back when they're whenthey're training. Yeah, so sure,
(21:11):
sure, I think I've seen somethingin through Bay through Bay is using this
this kind of stuff. Yeah,And I think I think doug integrate strap
bar deadlifts sometimes to himself. Soyeah, yeah, it's a question of
variety. My my intention is tostart with the Big five because of the
also the learning curve for sure,which is easy, easy exercise. So
(21:34):
to start learning, and then forvariety because after a while maybe people get
Yeah, but for consistency's sake andlearning m and comparing apples to apples,
if you will. And we haveone customer in particular, we have numerous
customers with one in particular. I'mthinking of that. That's all they do.
There is the Big five. Theydon't do anything else, you know,
(21:56):
So yeah, I think very route. Um, I've been asking a
lot of questions about talking about theprotocol, Big five, Protocol, net
sweat. So people said, Okay, I'm not doing our work because I'm
not sweating so hard. So yourexperience with clients, I know that,
(22:18):
I know that the answer, butjust yeah, so your experience is after
a few excerctile couple two, threefour exercise and the r X, I
think they are exhausted. But what'syour experience with the sweat? Yeah,
well, I mean, you know, um, sweating is not necessarily indicative
of a great workouts. As weknow um. But you know some people,
(22:41):
but I've discovered some people sweat nomatter what, right, yeah,
yeah, it doesn't matter how coldit is in the room, they're gonna
sweat. Um. And if peopleare sweaters, I think they're still going
to sweat. So I don't liketo say, like, oh, an
RX workout eliminate sweat completely, becausethere's other variables we can't control that human
as well. Is how cool isit? And um and but you know,
(23:03):
to to the point of if you'retrying to look for a sweat,
um, you know, look forit on a on a walk or somewhere
else. You know that that thatum, that that might also give you
different benefits um or spending time inthe sun as it's been beautiful here in
Austin. I spent four years inHouston, Texas. You're gonna sweat more
(23:23):
there, yeah you know, yeah, I remember so much time in in
in Houston something. Um. Sowe were talking about the important assistant exercise,
okay, bond density, So yeah, we know that this kind of
work against the assistant is it's alsodo you have any data from your client,
(23:47):
any anything in particular about I don'tknow, Okay, of course been
on the bonded city front. Um. You know, yeah, that that's
how I mean. I'm sure youmight know this, but you know,
I feel like it's helpful to knowthat. That's how super slow started was
to try to correct osteopenia osteopradic hpatients and and and try to get their
(24:11):
their bone density up. So um, we have some some some of our
customers that either offer or partner withdexa scans um to to to see that
that results. And then there's alsoother readers that although they might not be
quite as much the gold standard,if you will, in terms of measurement,
they still use them. So yeah, we see uh routinely more times
(24:37):
than not that that strength gains occurum usually fifty percent strength gains in the
in the first six months. Weroutinely see lean muscle to shoot gain and
again that's dependent on the person.Uh. And then we yes, we
also see bone mineral density improvements,and again that's dependent on the person.
But we've seen as much as I'mgonna try to remember how much it it
(25:00):
is a pound of bone, inwhich again the human skeleton is only like
eight pounds or something, So yeah, pound a pound is a lot percentage
wise, and uh yeah, soum yes, so yes, we've we've
seen market improvements in bonemental density aswell, so um yeah. So again
there's not necessarily I don't I don'tlike to say there's just this magic pill
(25:22):
and it does everything, but itdoes a lot. It really does a
lot. Yeah yeah, yeah forsure. And any difference between men and
women, so if any major response, well, I mean yeah, I
mean I think the hormonal profile isoften different, and oftentimes not all the
time. Men have the potential togain more lean muscle tissue and bone density.
(25:47):
But but again that proportionally, it'snot always that that different. It's
just in terms of gross gain,if you will, total gain. But
you know what I do, Ilike to say, I feel like it's
it's a myth of sorts that youknow, you especially for women, they
(26:07):
can gain too much muscle and thenI just I don't see that very often.
It can happen, it can happen, I get it, Um,
but most women should not worry aboutthat at all. Yeah, yeah,
yes, it's an ethic and uhand they also also nutrition nutrition parties is
also yeah, uh just a curiosity. I have a justin going among the
(26:33):
questions, so your your corporation withthe NASA, and so what happened?
Yeah, so so yeah, soum NASA periodically will will recruit outsiders,
people outside of their organization to inputvarious ideas and and and kind of when
(26:55):
they you know, at the timeor we're looking very seriously at a Marsmith.
Now I'm not sure that the fundingis there or the focus is there
right now for that. But fifteentwenty fourteen, whenever that was, they
recruited a group of outsiders to comein and give give advice on countermeasures to
(27:15):
microgravity or prolonged microgravity. So ifyou don't know, in a microgravity situation,
our bodies deteriorate a lot faster,and so you have to combat that
in some way, shape or formor numerous ways. And so because a
RX isn't a gravity based system,we were attractive to them and gave some
(27:41):
advice to them about how they couldinvest in the future of using things like
adaptive resistance exercise as part of theirtheir countermeasures. And you know what we
faced while we talked to them wasthat they had spent millions and millions and
millions of dollars on their a redAdvanced Resistance Exercise device, and it's up
(28:07):
on the International Space Station as wespeak. I think it was twenty five
million just for payload alone to flyit up there. So it's a very
big device and it's still, inmy opinion, has limitations because you have
to load on a squat for example, through the spine and and things that
are just inefficient and ineffective. Soat this point, you know, I
(28:29):
can just hope that they'll come backto some of these ideas, and if
there is a long term space flightto Mars, you will need something like
a RX too to combat the atrophyand the just deterioration that happens to our
our system when we when we're inthat microgravity for that long So um yeah,
(28:52):
a long time from now. Yeah, okay, yeah, I remember
one of the interviews about that.I don't know if you or Mike,
I don't mention they ask a lotof questions about vibrations because of course is
a major issue there. So yeah, for sure, yeah, yeah,
there there are you know, um, we can all look at at at
(29:15):
at what they've done and and kindof poke holes at it and say,
oh, that's not good and that'snot good. But um, at the
end of the day, I didn'trealize how many engineering restrictions and and and
constraints they had. Um, andvibration is one of them, and so
um you know there that would meanthat the way motors are mounted and h
(29:37):
you just had to be considerate ofall those things, because you don't.
Last thing you want is for somestructural element of the spacecraft to go down
because you you you got the bestexercise. But yeah, yeah, funny.
But so we're talking about the pandemic, So do you have any and
(30:00):
he thought about the changes in thefuture, Yeah, I mean can contribute.
Yeah, I mean I think ifwe if we focus in on what
I'll just call the global fitness market, Um, I think it is going
to to what I've been observing andhopeful for, honestly for many years.
Is it that kind of big biggym uh And again I'm not sure they're
(30:22):
quite as prevalent in Italy as theyare in the United States, but uh,
you know, we kind of callit a big box gym, but
just a uh, you know manymany uh you know, machines and rooms
and you know, just hundreds ofpeople potentially in a place at once.
UM those are starting to quite literallydie off and and uh and go under
(30:45):
UM. Just in the last weekI saw two articles. One that I
think Gold's Gym, which is apretty well known it's been well known since
Arnold Schwarzenegger days, had been aspeech, but it is closing. I
think it closed thirty something locations,thirty four locations or something like that.
And then twenty four Hour Fitness,which is another big one here, but
(31:07):
I think it's potentially going to begoing bankrupt and closing all their locations.
So it's happening. It is reallyhappening that what was once kind of the
way to go to the gym,if you will, is changing very quickly,
and the economics of it, it'sit's not sustainable from an economic perspective,
(31:29):
and it's not sustainable from a communicabledisease perspective either, and I think
that's what we're seeing. So Ithink on the other side of this,
well, in some ways, Idon't think there ever is another side of
this, because we will always,in some way, shape or form,
deal with communicable diseases, but wejust need to be smarter about it.
And one way that we can dothat is a limit how many people are
(31:51):
in exposed areas, and so withexercise and resistance training, RX is poised
to be one of the tools toempower people to do that better. UM.
I really like your concept about themobile gym idea. UM. I'm
assuming it's probably just one or twopeople within in the mobile unit at once,
(32:13):
and so, UM, that isgoing to be the way of the
future in my opinion, Smaller facilitiesand smaller access points to health. UM,
and even even with hospitals. Iwas talking to my retired physician father
about this that, you know,I'm wondering if hospitals will also scale down.
(32:34):
In other words, like, Iget it that when there's the when
there's a surgery, things can gobad really fast if something happens, something
goes wrong, so they need anICU and they need various things there.
But maybe maybe you know, orthopedicsis separated from obstetricians and you know they're
there. You know, we startseeing segmented hospitals as well, where they're
(32:55):
smaller. Um, maybe they're stillsurgery centers and nice you steners, but
um, you know, but butpossibly every everything will probably go smaller.
Yeah, yeah, yeah, yeah, it's multi container like the space ships
with the small balls connect yes,yeah, among almost like pods, a
few pods, yeah, yeah,yeah. And we've seen some of that
(33:17):
with co working spaces here. Um, the advent and the growth of co
working spaces. Yes, there arestill common areas, but there's kind of
a lot of pods, a lotof small offices, and I think the
expansion of that idea into other areas, we'll start seeing some of that.
Yeah, Okay, good, good, thank you. Um. Just before
(33:39):
going, I would like to knowmore about your workout routine that we are
going at the end of the question. So work out your routine at this
moment in time. I assume it'sa little bit different but typical. Yeah,
I mean we you know, soso here I'm actually at air X
headquarters now it's not that far fromwhere I live, but it's uh.
(34:00):
Um. We have been open becausethe way that that our government body here
in Austin views businesses is that somecan stay, some are essential, some
are not essential, but there areessential functions within a business, and so
managing inventory and doing some of thethings that we're doing. We're still sending
(34:21):
machines out, yeah, mostly toto home users, so people buying them
for their homes has been kind ofhow we've pivoted a bit just in this
time to to continue to progress anddo our thing. But um, but
yeah, so what I like tolook at is push, pull drive that
(34:42):
This is what I was alluding toearlier. When I'm creating workouts for myself.
So what upper body push or pressam I going to do? What
upper body pull am I going todo? And then what driving movement am
I going to do? So um, one of my workouts is leg press,
chess press, and rope on thealpham machine, so it's all on
one machine. That's all I do. I oftentimes do two sets of each
(35:06):
exercise just because I know how mybody adapts. And we could have a
whole other conversation about about the failureand some of these concepts orderly recruitment of
fibers like, not that these conceptsare completely moot, but on RX they're
different. I guess I can leaveit at that for now. We can
(35:28):
probably have a little bit of timeto dive into it. But that is
one workout. The other workout isoften something like a trapbarke deadlift and then
some type of press maybe an inclinepress something more similar in that plane,
and sometimes I will throw a rowin there as well, or pull down
(35:49):
or pull over has been my favoriteactually to throw into that one because it's
not grip intensive. So so reallyI just kind of rotate some variant of
that almost a b your ABC style. I don't give a lot of variety,
Yeah, I don't think most ofus need variety from a physiological perspective
(36:09):
as much as we do from apsychological perspective. And so I just happen
to be a guy that doesn't needa ton of variety with with my workouts.
So, and you can compare databetter. So if you know what
you're doing over and over and eRx, you know quantifies everything, you can
(36:29):
see what you've done and have comparisonquite quite a bit better and more effectively
than then if you change something upevery single time. There's too many variable
Yeah, yeah, fully fully inline. Yes, it's a matter of
the boring people getting bored. Yeah. And one of the things the concepts
that I think Ken hutchins that there'smany contributions he made, but one of
(36:51):
the concepts of exercise versus recreation issomething that you know, I think is
very powerful to understand. Just onesomeone understands that they're I went and played
tennis for exercise. No, that'snot really exercise, that's that's something you
like, that's recreation. So justthat concept UM should be adopted and known
and so how that fits into exercises. I feel like the prescriptions can be
(37:15):
fairly simple, fairly basic, andthey don't need a lot of variety.
UM. The variety can come fromoh I like to ride my bike,
Oh I like to you know,walk on the beach. Whatever it is.
So yeah, yeah, yeah,it's always the same concept like minimum
effective dose, so is not exceedingin order not to cause damage more harden
(37:36):
Yeah. Yeah, And we havesome research that there will be starting at
universities here in the States here comingsoon. Um I say soon. That
always takes a lot. But butbut it's but you you triggered my mind
when you said minimum effective dose.We're going to be looking at both athletic
populations as well as kind of untrainedpopulations and looking at you know, really
(37:57):
trying to dive into explore what thatminimum effective dose is UM and coming up
with, yes, these prescriptions ifyou will, for the population, so
that you know, we're not saying, well, you need to do these
ten things just because and we're comparingit. Actually in one of the studies
to the American College of Sports Medicinesrecommendations of of what what the resistance training
(38:21):
should be UM and it's in ouropinion where like that's that's a lot a
lot of volume, that's you know, but we still think er X will
perform better, even though the otherside will have quite a bit more total
volume. But but I think thedose is going to be what's important here.
So I read a lot of studiesabout is intensity training jibala in the
(38:44):
Canadian So I mean you cannot compare. Of course, in the guidelines should
be general. They have to saysomething. They cannot then go to the
specific into if you do the oneminute workout or are you using a r
actually things will be different. Yes, what do you think about the responders
(39:07):
not the responders? Did you believein that responders and non respondent? Yeah,
I mean I think you know,oftentimes to me that is based on
genetic phenotype. So the mesomorphs,for example, do respond oftentimes to resistance
training more than you know um endomorphan ectomorph. But but I think everyone
(39:30):
responds a little differently. UM.But I think if you're looking for just
kind of a general rule of thumbof who's going to respond and not,
I oftentimes see that the mesomorphic bodytype will respond faster. But I think
over the long haul, UM,in terms of you know, let's let's
look at a lifetime of resistance trainingand a lifetime of generally trying to be
(39:52):
healthy with what what you eat andgetting your sleep and um, you know,
all all these things that we nowmanaging your stress. So I think
if you if you look at kindof over a lifetime, UM, I
think there's a lot of similarities.I am not really convinced that over a
lifetime mesomorph is going to have ahuge advantage. Over a lifetime, UM,
(40:13):
they might have advantages and peaks,so they might have advantages and when
they first start, and they mighthave advantages in athletics because they're they're just
more powerful and um. But butagain, if you're talking global and lifetime,
I think it's it's powerful for everyoneand beneficial for everyone to do resistance
exercise in the safe, effective efficientmanner and uh and again over the over
(40:36):
the lifetime everyone will have benefits,even though maybe it took them a little
bit longer to get there. Uhyou know, so yeah, yeah,
pobly agree. Yeah, thank you. UM what concern a RX organization and
plans for the future any, Well, Well, like I said, I
mean, as we sit here,UM with the coronavirus and quarantine, you
(40:58):
know, we are still um helpingpeople by mostly getting getting air X machines
into homes. But but yeah,we we have plans to continue to grow.
UM. We do have some internationalcustomers, but you know, we
we haven't intentionally gone after international growthat this point, but we will soon
in the in the coming years UM, and want to have more of a
(41:20):
European presence first, and so yeah, we we we want to partner with
guys like you and other people tocontinue to grow internationally UM. And we
want to be able to use thedata for meaningful purposes. So because we're
quantifying everything, there's a lot ofpotential to to be prescriptive, as we
alluded to earlier with with programs andwhat people need and UM evaluating that and
(41:47):
then overlaying that with you know,with with other biomarkers and other other health
measures to make sure what we aredoing on RX are you know, aligning
well with with the the other modalitiesand so um, hopefully we are empowering
people to to you know, changethe face of what this exercise is and
(42:09):
and and what what that looks like. And as I alluded to earlier,
um, the big gems are startingto die. So we are hopeful that
these smaller, more nimble, simplefacilities will will pop up more and more.
Um. And it's been neat tosee so far. I mean kind
of been doing this for twenty plusyears, um, and just in the
(42:30):
last you know, handful of yearswith r X, and you know ERICX
is the right tool for that job. So full and fopefully agree with you.
And when you talk about other parameters, you're talking about HRV for example.
So I mean, yeah, aswe both we both have a yeah,
(42:51):
yeah, I mean you know,and and and um, you know,
I think rest and recovery aren't aren'taren't super sexy topics if you will,
but so important. UM, Andso I think, yeah, we
we we need to integrate um whatI guess I would say, the useful
biometric data that we can get.Uh. And there's a lot of wearables
(43:12):
now um, yeah, we bothhave our warror rings there. But there
are other metrics that that are helpful. HRV is one that is helpful for
how well you're recovered. Um,and should you go work out again?
So um there, you know,it's pretty much across the board. Uh
you know, and I've I've trackedthis for for months and months now.
(43:35):
Um. If HRV is down,the workout's going to be down. Um.
Or if HRV is down, I'mgonna I'm gonna give myself another rest
day. Yeah yeah, yeah,yeah yeah. But but the data behind
it, like Eric can produce,like Ora can produce, the data behind
it is helpful. I think thereare some people that are more gifted just
knowing themselves, uh kind of howthey feel. But um, and usually
(44:00):
the data does support how you feelif you are you know, one of
those that kind of just just canintuitively feel that. But having the data
helps a lot. So yeah,good, we are quite a d N.
So I just have a couple ofquestions, Um, I don't Jim
king the electoral fun I think wedon't understand what does it mean? We
(44:24):
don't either? Yeah, yeah youanswer that from now. He Look,
he's he's a guy that he wasa performer, a musician in his previous
life. And then uh, youknow, he came to Rix first as
a customer and had a very smallfacility in Chicago with just an omni,
an older omni um and uh andand he is the guy, you know,
(44:47):
he calls himself the director of fun. But you know, we we
we we we need to take ourselvesmore lightly at times. And he's the
guy that helps us. Right,that's cool, that's serious. I can
be more serious, but but Jim, you know, he helps us in
that department. My organization, Iwant. Yeah, just talking about the
(45:08):
organization. So how big is yourstructured? How are your structure are you
have gone? Yeah, we're allof our team is in the United States.
We are headquartered in Austin, Texas, where I am now, and
that's where our operations are. Wewe get parts fabricated at various locations.
They come in in house, uh, and then we do final assembly and
(45:31):
quality control and integration here in thehouse before they ship out the door.
Now, whether they ship out thedoor to international hubs or or they just
get on trucks and are driven.Uh, you know, it just depends
on what the where the customer is. UM. And so we do have
UH sales and marketing in Florida aswell in Saint Petersburg, Florida. So
(45:55):
Jason and Ryan are there. There'sa showroom there and a lot of our
sales and marketing efforts come come outof there. So UM, yeah and
uh and yeah, we are lookingto to continue to grow U, to
have the right strategic partners and investorsin the coming months, to to make
sure that we're doing it in asmart way, sustainable way. And um,
(46:20):
you know again, thankfully we're past. I mean, there's always difficulties
and challenges in a business, butwe're past a lot of those. Are
we going to make it? Youknow, when you go out to do
something like this, it always takesmore time, always cost more money than
you think. Uh and so yes, we're we're past some of those hurdles.
There will always be hurdles. ButI really like where we are and
(46:42):
I really like even though this pandemicis going on, I think the opportunity
to have the smaller, more nimblefootprint facilities is going to be there.
And so I just want to seemore people doing like what you're doing.
And uh, I just just washad an email with someone in New York
kind of asking the same thing aboutthis mobile idea, because even that I
(47:06):
think has has a lot of potentialwith with what we've seen, you know,
is that a better way? It'sit's definitely one way for sure.
So yeah, that's cool. Umto find out more. I know that
there is an a r X fitwebsite. Yeah, dot com. It's
probably the simplest way. There's oursocial media links that are there. I
(47:28):
feel like our YouTube channel is valuablebecause it's an experiential product, so once
you try, you understand it alot more. But videos still help,
so we have I hope a lotof informative videos on our YouTube channel.
UM, various playlists. If youare new to er X, you can
do their X one on one kindof the beginner playlist and just just kind
(47:50):
of dive into their UM. Sothat that that is where you find out
more. Okay, So um,that's solved for today. If you have
anything to our just been free.If not, we can close here.
Yeah. No, I think justthe high intensity training concept has been I
guess you would say known that benefitfor a long time. I think it's
(48:12):
just taken some years to refine.It taken some years to realize how it
needs to come to market. UM, and I think we're we're really really
close now. Um. Of coursethere will be adaptations and refinements along the
way, but I'm excited to seethe future. Um, even though,
like I said, we're in kindof these these these times where everyone's you
know, reflecting and having to dealwith what's going on in the world.
(48:32):
But but I do think that thefuture is right, you know, doing
these these types of high intensity trainingfacilities, uh, you know, hopefully
using RX and some other modalities thatare that are helpful. So yeah,
thanks, thanks a lot for forthis. This is fun. Hey too,
(48:57):
so do so beater I Girado likelycaddo deviglis desay is subscribed. I
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