E se ti dicessi che per vendere con i social… non devi vendere?
Forse hai sentito parlare di social selling, una tattica che io chiamo anche "social flirting", un corteggiamento dei potenziali clienti che si compone di diversi elementi:
- Individuazione del proprio obiettivo
- Individuazione dei clienti potenziali
- Pubblicazione di contenuti
- Creazione di una relazione
E la vendita…?
Con la giusta base di azioni outbound, la vendita arriva inbound, cioè quando l'altra persona è pronta ad acquistare.
Se vuoi saperne di più su social selling e vendita sui social, ascolta questa puntata del podcast di consulente.pro con Maria Letizia Russo, Digital Marketing Strategist.
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