In questo episodio il Filosofo Imprenditore rivela tutte le strategie linguistiche che hanno un potere ipnotico sulla mente inconscia del tuo interlocutore, dalla ripetizione di una stessa parola, all'uso delle metafore, dagli avverbi all'uso di parole che rendono certa la tua comunicazione verbale e scritta.
Come sempre il tutto declinato in pratica direttamente nell'episodio.
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