Influencer Confidential
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and Economics from Boston College.
Episodes
⤷ How to get on brand + PR invite lists
⤷ How to pitch yourself to PR firms and event organizers
⤷ Tips to find local events happening near you
⤷ And how to build real friendships in the creat...
Short answer: YES. You don’t need to panic, but you do need to start working smarter.
In this episode, I’m sharing everything creators need to know RIGHT NOW.
▸ Why brands are doubling down on influencers
▸ What’s really happening in the economy (from a creato...
Something’s off…and it may not be the algorithm this time.
When building a community on Instagram — whether you're a brand or creator — ENGAGEMENT matters and needs to be your focus. In this episode I pull back the curtain on the current engagement tactics our most successful creators and brand clients are using to spark conversations, shar...
And younger people are out here shouting “the future is bright!” (because it is!)
✨ This new wave of creators is living proof that influencer marketing has NO AGE LIMIT. In fact, age is turning out to be a superpower.
We’re in a whole new era where 50+ creators are thriving online, landing dream brand deals, and building communities across every generation.
In this episode, I’m diving ...
Brand deals are not dying… HOWEVER, the creator economy is indeed changing. And it’s changing at lightning speed.
In this episode, I’m breaking down what’s really going on behind the scenes in 2025, and how YOU, as a creator, can stay ahead of the curve.
We’re talking a...
In this episode, I’m sharing a real situation that sparked a BIG conversation in my creator community. We're talking about the ripple effects of AI in the influencer space: what it means for your brand, your income, and your future.
And this is something every content creator needs to be thinking about. If you're a creator, brand, or j...
That’s why in this episode, I’m breaking down Collabstr’s 2025 Influencer Marketing Report, so you don’t have to comb through it alone. We're diving deep into key stats, trends, platform insights, niche breakdowns, creator earnings, and what it all me...
✔️ How much work goes into building a brand like Alix’s
✔️ The frequency and consistency that fuel...
After working with thousands of creators, I've noticed the clear signs that separate those landing consistent, paid brand partnerships from those who are still struggling. In this episode, I’m breaking down the real indicators that tell you you’re ready to get paid — and how to make sure brands see you as a valuable partner!
✨ We’ll cover:
- The biggest sign you’re ready fo...
There’s nothing like waking up to a message from a brand that wants to work with you — and in this episode, I’m showing you exactly how to get brands to DM you first (and how to turn those messages into paid partnerships!!).
Whether you’re a UGC creator, influencer, or content creator of any niche, this is your roadmap to being noticed by brands on Instagram, TikTok, YouTube, a...
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