Influencer Confidential
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and Economics from Boston College.
Episodes
Influencer marketing has changed a LOT over the years, and so has the path to actually becoming one.
After 10+ years of working with brands, teaching creators, and managing influencer campaigns, I’ve seen exactly what separates the influencers who thrive from the ones who burn out.
That’s why I’m so excited to share Levanta, a pla...
ManyChat is behind this and is one of the biggest growth hacks creators are using on Instagram right now! (because it really works!).
In this step-by-step episode, I’m showing you how creators are using DM automations to grow faster by boosting engagement, generating follows, driving website clicks, a...
That’s why in this episode, I’m breaking down exactly how to repurpose your content, so you can save time, maximize your reach, and make every piece of content work harder for you.
You’ll learn how I:
→ Turn one big video or post into weeks of content
→ Adjust my messaging for different platforms (without sounding repetitive)
→ Use repurposing to ...
After working with thousands of creators, I’ve seen how these limiting beliefs keep people stuck, even when they already have everything it takes to land partnerships.
In this episode, I’m pulling back the curtain and sh...
Instagram: https://www.instagram.com/megan_ugc
TikTok: https://www.tiktok.com/@megan_ugc
The Ultimate UGC course: https://stan.store/affiliates/1779ad34-5240-47f2-9e65-98f5328c74af
In this episode, we sit down with Megan Collier to talk all things UGC (User Generated Content) and her journey stepping into the space. Megan opens up about what it’s really like getting started, how to push past imposter syndrome...
Do you have an Amazon shop? Be honest… how's it going? 👀
Here’s the truth: Most influencers and creators set up their Amazon shop, drop a few links, and then… crickets. And I get it. Earning a few cents (or a dollar at best) per sale isn’t exactly motivating.
But here’s the kicker: There are creators out there turning t...
So if you’ve been thinking about starting a podcast, take this as your sign to say YES — like, now!
In this episode, I’ll walk you through how to start your podcast the right way, so it’s not just launched… but built to last.
I’m sharing my best tips, lessons from hosting Influencer Confidential, and the exact to...
Instagram:
Jennifer Powell: https://www.instagram.com/jenpowell14/
JP, INC Agency: https://www.instagram.com/hellojpinc/
Lemon Digital HQ: https://www.instagram.com/lemon.hq/
Website:
http://www.jenniferpowell.com/
http://www.lemonhq.co/
Get Access to Jennifer's Course: https://jenniferpowell.com/course
Discount Code: Sidewalker45
What does it really take to build a powerhouse creator brand? In this episo...
If not, let’s fix that. Here’s the thing: it might not be you... it might be your content. And most creators don’t even realize it. Brands need to see themselves in your content. And if they can’t, they’ll pass.
Simple as that. In this episode, I’m breaking down the exact reasons creators struggle to land partnerships (even with great content!) an...
Whether you're posting on Instagram, YouTube, TikTok, or even in your group chats (no judgment 😄), affiliate links are an easy, low-lift way to start earning fr...
This document SPEAKS for YOU. It’s no longer just a list of stats. It’s not just a portfolio of your best content. It’s your sales tool. Your first impression.
The thing that gets brands to say yes (or not reply at all). And yet... so many creators are still getting it wrong. Whether you’re just starting out or ready to level up your partnershi...
In this episode, we’re breaking down the real mindset of successful influencers, and how you can start thinking like a million-dollar business right now.
If you’ve been stuck hustling with little growth to show for it, constantly asking “what am I missing?”... this episode is your answer.
We’re talking about:
- The thought patterns h...
If you're a creator, influencer, or service provider looking to grow your audience, build a community, and actually own your email list… It's time to take a closer look at Substack! This episode your Substack 101, with everything you need to get started with clarity and confidence.
I’m breaking down:
▸ What Substack actually is (and why creators are obsessed)
▸ How to ...
— whether you're full-time, part-time, or just getting started in the creator world.
Here’s what we’re covering:
▸ Your tax rights as a creator and small business owner
▸ Protections around AI, deepfakes, and algorith...
⤷ How to get on brand + PR invite lists
⤷ How to pitch yourself to PR firms and event organizers
⤷ Tips to find local events happening near you
⤷ And how to build real friendships in the creat...
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