Influencer Confidential

Influencer Confidential

Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and Economics from Boston College.

Episodes

May 6, 2025 โ€ข 50 mins
In this episode of Influencer Confidential, Nina interviews Olga Valentin, a successful content creator and entrepreneur behind Mini Jet Setter. Olga shares her journey of growing her Instagram following to over 100,000 in just two years, emphasizing the importance of focusing on a niche, providing value, and the quality of content over quantity. They discuss strategies for effective pitching, the significance of personalization in...
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7 Signs Youโ€™re Ready for PAID Brand Deals + FREE WORKSHEET!

After working with thousands of creators, I've noticed the clear signs that separate those landing consistent, paid brand partnerships from those who are still struggling. In this episode, Iโ€™m breaking down the real indicators that tell you youโ€™re ready to get paid โ€” and how to make sure brands see you as a valuable partner!

โœจ Weโ€™ll cover:
  • The biggest sign youโ€™re ready fo...
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In this engaging conversation, Nina interviews Nicole Isaacs, a seasoned content creator and entrepreneur, who shares her journey in the influencer space. They discuss the balance between personal life and career, the perks of being a content creator, the evolution of content creation, and the importance of audience engagement. Nicole emphasizes the need for intentional living and the significance of charging for work, especially i...
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Want brands to slide into your DMs first? Hereโ€™s how! ๐Ÿค‘
Thereโ€™s nothing like waking up to a message from a brand that wants to work with you โ€” and in this episode, Iโ€™m showing you exactly how to get brands to DM you first (and how to turn those messages into paid partnerships!!).
Whether youโ€™re a UGC creator, influencer, or content creator of any niche, this is your roadmap to being noticed by brands on Instagram, TikTok, YouTube, a...
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In this episode of Influencer Confidential, Nina interviews Jessica Off, founder of Guess Where Trips, a company that creates unique, self-guided mystery road trips. Jessica shares her journey of starting the business, the importance of local influencers, and how social media has played a crucial role in scaling her brand. The conversation delves into strategies for working with creators, the metrics of successful campaigns, and th...
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No UGC portfolio = no brand deals! ๐Ÿ˜ฌ If you're a UGC creator who wants to get paid by brands, a strong portfolio isnโ€™t optional โ€” itโ€™s your RESUME. In this episode, Iโ€™m breaking down exactly what to include (and what to leave out) so you can stand out and get PAID ๐Ÿ’ธ

๐Ÿ“Œ Free UGC Portfolio Checklist โ€“ https://sidewalkerdaily.kit.com/20e3dabf94

๐ŸŽจ Need help designing your portfolio? https://docs.google.com/forms/d/e/1FAIpQLSdg9g5I1RvS...
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Instagram vs TikTok vs YouTube: Where Are Brands REALLY Spending? ๐Ÿค” If you're wondering which platform is the BEST for landing brand deals in 2025, you're not alone โ€” and in this episode, I break it ALL down for you. Iโ€™m walking you through where brands are putting their money, the pros and cons of each platform, and how YOU can start thinking like a business when it comes to your content strategy. Whether youโ€™re an influencer, UG...
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Wondering if brands are actually paying attention to your content?ย 

Spoiler: They probably are ๐Ÿ‘€ ๐Ÿ‘€ย 

Even if your inbox is quiet, there are signs brands want to work with you โ€” and in this episode, weโ€™re breaking down 7 signs you're already on a brandโ€™s radar. If you're trying to get noticed, land sponsorships, and level up your creator game, this is your sign to keep going.ย 

Letโ€™s get into it! ๐Ÿ’ผโœจ

๐ŸŽ Free Gift For Influencers & C...
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If you dream of working with tourism boards, hotels, and travel brands, but keep getting ignoredโ€ฆ itโ€™s time for a reality check.๐Ÿšจ In this episode, Iโ€™m breaking down the BIGGEST REASONS your pitches arenโ€™t landing and how to fix them! ๐Ÿ“Œ Your guide to working with tourism boards and travel brands โ†’ https://bit.ly/41GvbXe

๐ŸŽ Free Gift For Influencers & Creators: https://bit.ly/2VwThl8
๐Ÿคฉ Ready To Level Up? Speak with Our Success M...
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Thinking about posting on social media but not ready to show your face? Youโ€™re not alone โ€” and I got you! Faceless marketing is blowing up, and brands are paying BIG for content that doesnโ€™t require you to be on camera. In this episode, weโ€™re diving into how faceless creators are taking over, how you can land brand deals, monetize your content, and build a faceless creator empire โ€” all without ever showing your face. Letโ€™s get into...
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Thinking About Vlogging? DONโ€™T Make These Mistakes! Okay, so Iโ€™ve been vloggingโ€ฆ and letโ€™s just say, Iโ€™ve learned a thing or two (or ten ๐Ÿ˜‚). If youโ€™ve been putting off vlogging because youโ€™re overthinking, worried your life is โ€œtoo boring,โ€ or stressing over the perfect setup โ€” THIS EPISODE IS FOR YOU! Letโ€™s break down the biggest vlogging mistakes so you can start filming with confidence!

๐ŸŽฅ My Go-To Vlogging Camera (DJI Osmo Pock...
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If you've ever wondered how influencers are landing massive brand deals, getting luxury travel experiences, or making six figures with their content โ€” YOUโ€™RE IN THE RIGHT PLACE โœจ In this episode, Iโ€™m spilling the secrets straight from my community of 150,000+ creators, sharing the real strategies influencers use to get PAID ๐Ÿ’ฐ. No fluff, just facts. โœ”๏ธ How to turn a one-time deal into long-term paid partnerships โœ”๏ธ The truth about ...
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Want to get PAID to travel? ๐ŸŒโœˆ๏ธ If you've ever wondered how travel influencers and UGC creators actually make money (not just FREE trips), this episode breaks it all down. Iโ€™m sharing the "secret" formula that gets brands and destinations to pay for your content โ€” and how you can start monetizing your influence ASAP. As someone who has been on the brand side, managing six-figure budgets and hiring creators, I know what brands are ...
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February 5, 2025 โ€ข 9 mins
Alright, letโ€™s talk MONEY! ๐Ÿ’ฐ If you're ready to turn your influence into income, this episode is for YOU! Iโ€™m sharing simple, no-BS strategies to get brands to notice you, land paid deals, and start making money โ€” FAST.
Whether you're a UGC creator or an influencer, these tips will help you level up and secure those brand partnerships. Learn how to create a standout media kit that gets brands saying YES! This is your sign to stop w...
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Thinking about saying YES to a UGC partnership? Hold up! ๐Ÿšฉ Before you dive in, you NEED to know these red flags to avoid getting underpaid, undervalued, or even scammed. In this episode, Iโ€™m sharing insider tips from my experience on the brand side โ€” so you can protect yourself, confidently charge what you're worth, and avoid common pitfalls that could derail your success. Don't just wait for opportunities to come to you โ€” learn h...
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In this episode, Iโ€™m sharing practical and powerful strategies to help you attract brands and get on their radar โ€” without always having to pitch first! Weโ€™ll dive into how creating content around your favorite brands (even before they reach out) can work in your favor, how tagging brands can lead to opportunities, and why in-person networking might just be your secret weapon. Letโ€™s make 2025 the year brands canโ€™t help but notice y...
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January 15, 2025 โ€ข 7 mins
In this episode, Iโ€™m diving into how creators can use AI tools to stay creative, save time, and streamline their workflow โ€” all without losing that authentic, human touch your audience loves! These must-have tools, recommended by our amazing Sidewalker Daily community and my personal experience, will change the game for content creators and influencers alike. From video editing and social media management to generating fresh, stand...
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New year, new goals, new trends! ๐Ÿ“ˆ The Creator Economy is evolving, and 2025 is packed with exciting opportunities for creators and influencers. In this episode, we dive into the latest and forecasted trends in influencer marketing and content creation โ€” from the rise of live, real-time engagement to professionalizing your creator business. Whether youโ€™re a beginner or an experienced creator, these trends will help you maximize op...
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Ready to plan your best year of paid brand partnerships yet? In this episode, Iโ€™m sharing how to reflect on your 2024 collabs, update your media kit, build a smart โ€œhit list,โ€ and plan your Q1 content, so you can pitch with confidence and land those dream collabs! Q1 is a perfect time to pitch as brands have fresh budgets and are excited to team up. Letโ€™s make 2025 your most profitable (and fun!) year yet!ย 

๐Ÿ”ฎ Download the Reflectio...
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Did 2024 just fly by real fast?? ๐Ÿ˜ฑ As we close out 2024 and step toward 2025, now is the perfect time for reflection and setting intentions for whatโ€™s ahead. In this episode, I am excited to be guiding you through a simple yet powerful four-step exercise that I love: Liked, Learned, Lacked, and Longed For. Grab a cozy drink, print out the worksheet below (or follow along as we go), and give yourself time to reflect. Whether youโ€™re...
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