Bon, on vous l'a sans doute déjà dit, la première impression c'est important. Mais à quel point ?
L'effet de primauté vous apporte une réponse claire. Ce biais cognitif démontre que notre attention s'évapore au fur et à mesure d'une interaction. Et du coup, on retient NETTEMENT mieux le début !
Mais c'est pas tout, parce qu'au delà de l'impact sur notre mémoire, ça colore surtout notre interprétation de la suite. On se forge une opinion tout au début, qui influence ensuite tout le reste.
A quel point ? On va voir ça dans l'épisode du jour. Et on va aussi comme d'habitude s'intéresser à la meilleure façon d'exploiter ce phénomène.
Abonnez-vous à mon Brainstorm mensuel : https://ingeventes.fr/brainstorm/
Retrouvez les notes complètes de l'épisode ici : https://ingeventes.fr/biais/effet-de-primaute-soignez-votre-premiere-impression/
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