Et si je vous disais que les alliances ornées d'un diamant sont une invention récente ? En tout cas, leur croissance exponentielle date de la deuxième moitié du 20ème siècle.
On va voir ensemble comment deux idées de génie d'une femme non moins géniale, Frances GERETY, ont fait basculer l'industrie du diamant dans une autre dimension.
Et on va surtout voir que si une de ces idées est passée dans l'imaginaire collectif, la deuxième reste un secret marketing méconnu.
Ca se base sur un biais cognitif tout simple : l'ancrage. Et comme vous allez le croiser pas mal dans les jours à venir, entre autres par la "Grace" du Black Friday, ça fait sens qu'on s'y attarde un peu.
Comme d'habitude, vous pouvez vous abonner à mon Brainstorm mensuel ici : https://ingeventes.fr/brainstorm/
Et, vous pouvez retrouver les notes complètes de l'épisode ici : https://ingeventes.fr/biais-cognitif/ancrage-comment-industrie-diamant-a-multiplie-ses-ventes-par-100-en-40-ans/
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