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February 10, 2022 33 mins
Gema es Account Manager en Amazon Web Servers y maneja cuentas de Media. Nos cuenta de los desafíos de negocio y tecnológicos en las empresas de media y la tremenda fragmentación del mercado. Los diferentes canales por los cuales la audiencia consume media y cómo las compañías tratan de personalizar la experiencia.

00:00 Intro
00:50 El background de Gema
03:56 Retos de las empresas de Media
07:46 Que están haciendo las empresas
13:00 Empresas de Media en AWS
15:15 Referencias de clientes
21:00 El camino a la transformación
22:31 El cliente primero
24:24 Reciclado y capacitación de recursos
28:09 Soluciones de AWS
30:05 Cierre

Gema Ludeña
Gema Ludeña, con más de 20 años de experiencia trabajando en Media, es Account Manager en el segmento Enterprise, donde ayuda a grandes clientes de Media a transformar su negocio y dirigir su estrategia hacia la nube de AWS.

Rodrigo Asensio - @rasensio
Basado en Barcelona, España, Rodrigo es responsable de un equipo de Solution Architecture del segmento Enterprise que ayuda a grandes clientes en su estrategia y migración al cloud con una experiencia de mas de 20 años en IT.

Links
Servicios de Media en AWS: https://aws.amazon.com/media-services/
Plataformas OTT en AWS: https://aws.amazon.com/media/direct-to-consumer-d2c-streaming/
AWS para media y entertainment: https://aws.amazon.com/media/
Amazon S3: https://aws.amazon.com/s3/
AWS Skill Builder, capacitación gratis para skills cloud: https://explore.skillbuilder.aws/learn
Amazon va a ayudar a 29M de personas a crecer sus skills en tech: https://www.aboutamazon.com/news/workplace/amazon-to-help-29-million-people-around-the-world-grow-their-tech-skills-with-free-cloud-computing-skills-training-by-2025

Conectate con Rodrigo Asensio en Twitter @rasensio y Linkedin en https://www.linkedin.com/in/rasensio/

Conectate con Gema Ludeña en Linkedin https://www.linkedin.com/in/gemaludena2009/
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