March 17, 2025 • 45 mins
Of all life's familial relationships, sisterhood ranks near the top in being the closest and most rewarding. That doesn't mean it's without challenges. Imagine, for example, not only working together but actually starting a business and seeing it thrive together all the while maintaining a close relationship and respect for one another. Meet Joline and Celine Noharay, sisters and co-founders of Beverly Hills Lingerie. Whether you're a sister yourself or the mom of daughters, you'll be inspired by this "sisters success story."
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:13):
Hi, Welcome to inside the Mom's Club, where being a
mom is the coolest place to be. Here in the
Mom's Club, we believe that what embarrasses you now will
make a great story later. And let's face it, you
don't laugh sometimes you're gonna cry. Join us in having
a good laugh together. I'm Monica Samuels. You are now
(00:35):
inside the Mom's Club, your private destination for all things mom.
Speaker 2 (00:40):
You say they're running to.
Speaker 1 (00:43):
Welcome moms. Welcome to inside the Mom's Club. I'm your host,
Monica Samuels, and today I have the pleasure of having
as my co host. She'll look familiar to you, you know,
my regular coast Julie Orchidd, but this is her daughter.
Speaker 3 (00:59):
You don't work.
Speaker 1 (01:00):
It is with us today. Thank you for thank you
for today.
Speaker 2 (01:04):
Thanks for having me, Monica.
Speaker 1 (01:06):
I am so thrilled. You know you are such a
good daughter. It's your mother's birthday today and so.
Speaker 2 (01:11):
Happy birthday mom.
Speaker 1 (01:12):
Giving her a shout out. Yeah, happy birthday, Julie wherever
you are. So thank you so much for doing this.
Speaker 4 (01:21):
I'm so so happy to be here.
Speaker 1 (01:22):
So let's let's give the audience a little insight. They
know a lot about your mom because and you know
and and you and your sister because she talks about
you all the time on the show, shares all of
your deepest, darkest secrets. But anyway, we wouldn't hear from you.
Speaker 4 (01:35):
Maybe I should have listened to a few more before.
Speaker 1 (01:37):
Maybe you should have been paying attention. No, So you
have a sister?
Speaker 4 (01:41):
I do you do?
Speaker 1 (01:42):
And how old is she?
Speaker 4 (01:43):
My sister is seventeen, so depending on the time of year,
we are four or five years apart from each other.
Uh huh, which hopefully, like as time goes on, we'll
feel like a smaller gap. But when you're like a teenager,
like the difference between a thirteen year old and a
nineteen year old, it feels like a lot.
Speaker 1 (01:59):
Yeah, I have a sister five years shuger than me,
so yeah, same thing. I know what that's like. So
do you all have what do you do? You have
a lot in common? I mean you're pretty foreign age,
but true.
Speaker 4 (02:09):
Yes, she's we do have a lot in common in
our humor. But I'm very impressed by sisters working together
because it's always very difficult.
Speaker 1 (02:18):
That would be. So would you ever be able to
work with emmy?
Speaker 4 (02:21):
I feel like, yes, we would totally be able to
work together one.
Speaker 1 (02:25):
Day, and what do you like? I feel like we would.
Speaker 4 (02:27):
Probably be bickering like sisters quite a bit.
Speaker 1 (02:29):
Now you were both in drama together, I mean not together.
Speaker 4 (02:32):
But oh yes, well she's so she's a dancer. So
she always did the musicals and she was a dancer.
I did not get the dancing jeans.
Speaker 1 (02:42):
I know what that's I know what that's like. Actually
I have that going on with my sister. Yeah, is
she a d answer, she's a yeah, she's a dancer.
Throws it up to me all the time. But I'm terrible.
I'm like the worst. So would you wouldn't like perform together?
Or what? Would you? Have you ever performed together? You
all did?
Speaker 5 (03:00):
No?
Speaker 4 (03:01):
One time when I was a senior on the soccer
team on varsity, they let us play the JV and
she was in the eighth grade and I was like
eighteen years old and we got to play each other.
Oh she kicked my butt.
Speaker 1 (03:13):
Oh how'd that go?
Speaker 4 (03:15):
Not? Well?
Speaker 2 (03:17):
Yeah, I've bet not well at all. Yeah, yeah, I
bet that would be rough.
Speaker 1 (03:22):
Well, But you think you could work with your sister?
Speaker 4 (03:25):
I do think we could work together.
Speaker 1 (03:26):
I feel like my sister. I have two sisters and
one of them is a little bossy, so I'm not
sure how that would go. Oh yeah, but because I'm
the oldest, so I should be boss. That should be
the boss. Actually, so it'd be hard to that would
be a little difficult. Well, we are going to find
out what it's like for sisters to actually work together
for real and in a real business, because we're lucky
(03:49):
we have two sisters and they are with us here today.
They are the owners of Beverly Hills Lingerie, which is
a company created by women for women and it isn't
highly female led team. Please welcome Joline and Selene ne hooray,
welcome to the Mom's Love Ladies.
Speaker 6 (04:08):
Having thank you for having me lovely ladies, and you've
picked it off on our favorite topic, sisters five years apart.
Speaker 2 (04:18):
I loved hearing that. I can't wait to jump into that. Yeah,
we can give you the everything.
Speaker 1 (04:24):
Okay, well all right, well let's get right to it
them because there's plenty of sisters out there who have
this age, Like, who knows, maybe you're gonna inspire.
Speaker 4 (04:31):
Georgia, have a lot you feel inspired.
Speaker 1 (04:35):
So so growing up, can one of you dance and
the other one kid or is that common and.
Speaker 6 (04:40):
Scually, yeah, maybe that's a high school.
Speaker 2 (04:45):
Yeah in the gene and yeah.
Speaker 1 (04:47):
Myster okay, okay, that's great. And then I feel that
because I really am I can't dance at all. So
so when you were growing up, So do you have
different interest growing up or did you have things that
you both.
Speaker 6 (05:04):
Liked to do together. That's a good question. I think
we did a lot of things together. And one of
the first like bigger interests was drama theater. We did
the playground, Gary Spats he raised like Dylan and Cole
Sprouse and Brittany and Jamie Spears like that. That was
we thought that was in the path for us.
Speaker 2 (05:23):
So we both went.
Speaker 6 (05:24):
There for a lot of years. And then I just
followed what my sister did after that, college wise, major wise,
and we went and now we're working together. Yeah, we really,
I would say we had a very similar path, whether
it was interest or I just fell into it like that.
Speaker 1 (05:43):
But like following your sister into college, I mean, did
you was you were following that path, did you feel
like you had to do better than she had done
or did you feel overwhelmed by she was she was
all that.
Speaker 6 (05:55):
And you let me preface this with my sister is
an incredible student. She was like straight a four point
zero straight to pre med t USC, so she was
she was exceptional.
Speaker 1 (06:05):
Oh wow, that's one.
Speaker 2 (06:06):
Thing I did different. Yeah, I applied.
Speaker 6 (06:08):
She Yeah, I can brag was going to do that.
I can brag for her for about that. But she
was on that path. She had so much intelligence and
so much grit. She was amazing. And me, being five
years older, I had already kind of experimented with where
I wanted to put my major, what I wanted to
do after college, and what my passions were. So when
(06:29):
I kind of told her that I was going to
go into the entrepreneurship route, we talked about it together
and she was like, wow, the women's field is so
much fun.
Speaker 2 (06:38):
It was the perfect time. Like I went and switched
my major.
Speaker 6 (06:42):
I walked straight into the dean's office after that conversation,
still as a freshman struggling in pre Med, and I
switched my major to communications what she had and my
mindor and entrepreneurship what she.
Speaker 7 (06:52):
Had, and.
Speaker 2 (06:54):
We balanced each other out so well.
Speaker 6 (06:55):
I mean, like earning our degrees five years apart was
amazing because as much as the curriculum stays consistent, the
students around you and technology and social media, everything was
advancing so quickly, So it was amazing. I learned so
much from my sister, so as the older sister, I
was learning so much from my sister.
Speaker 2 (07:15):
So it was amazing, as was I.
Speaker 6 (07:17):
I was always the younger sister looking up and wanting
to do everything that way, the way my sister wanted it.
And I feel like I was doing things the way
that she was doing things, Like I was looking up
to my younger sister as if she was my older sister,
which is the best dynamic, by the way of Georgia
for you and Emmy, I look just to look at
each other as role models. Whatever the age is, we'll
(07:39):
put you guys in such a good place. You learn
a lot from each other. And the different I mean,
the age gap to me is just so powerful because
being from different generations and you know, different yeah, just
like times of life at different times, Like life was
so different when my sister was in college and undergrad
versus I was in college undergrad.
Speaker 2 (08:00):
Like. She always likes to.
Speaker 6 (08:01):
Remind me that uber and dry bar did not exist
for her so.
Speaker 1 (08:08):
The world changes.
Speaker 2 (08:09):
Those are her favorite things.
Speaker 6 (08:10):
But she likes to say she's like, not only could
I not go anywhere I didn't look good because.
Speaker 2 (08:16):
What are something?
Speaker 4 (08:17):
But like everything is recorded now and I feel like
it wasn't like that. Like five years ago, my.
Speaker 6 (08:22):
Friends and I would order cabs from USC to go
to college parties, like it was just like one time.
If I tell her, I'm like, oh my god, there's
so much that you don't know that went on for
me in college. So soon as she was an undergrad,
I'm like, tell me everything, give me the latest and greatest.
Speaker 2 (08:37):
What are the apps? How are we doing this?
Speaker 1 (08:39):
Like?
Speaker 6 (08:40):
And we were able to bring those things together in
the middle yeah to me and build a business with
both of our experiences.
Speaker 2 (08:47):
Yeah, no, it's great. I think it's a huge benefit.
I think age gap is a huge benefit.
Speaker 1 (08:51):
Do you have a brethren between you or just the
two of you it's just us?
Speaker 6 (08:54):
Yeah, Georgia loves that great time sister only Yeah, it's great.
Speaker 1 (09:01):
See, I had a sister in the middle tween me
and my sister who's five years younger, So okay, and
then she's all always talking about being the middle sister.
Speaker 6 (09:08):
It's personality, the middle child's love it exactly the whole personality.
Speaker 2 (09:14):
Yeah.
Speaker 1 (09:15):
So you graduate from USC and you're off to the
world first, what do you What did you do?
Speaker 2 (09:20):
I was off to the world first.
Speaker 6 (09:22):
I so I graduated with communications mine in an entrepreneurship
and I wanted to go the PR route. I was like,
I love people and I love to meet people. Let
me go and do some public relations for you know,
lifestyle PR.
Speaker 2 (09:35):
But before I did that, I.
Speaker 6 (09:36):
Took almost I would say, four to five months just
interviewing for jobs, like I even I even interviewed for
a firm Deloitte. I was like, maybe I'll do marketing
for them. Like I tried so many different career paths
in my mind, like very quickly within those like four months,
and in my mind I was just like cycling through,
like oh I like this, I like that I could
actually do this, and then you're getting so much outside
(09:56):
noise of people telling you what to do. But I
ended up working in PR for a little bit. I
also worked in marketing for a hair brand for a
bit and then which, by the way, this is exactly
what you do before you start.
Speaker 2 (10:08):
Your own business.
Speaker 6 (10:09):
You have to these are the keys and resources that
you learned to start your own business.
Speaker 2 (10:12):
So this was so beneficial, This was very valuable. It
was amazing.
Speaker 6 (10:16):
Like just working in PR in Lifestyle PR, I'm like, wow,
this is a lot of work. I'd love to be
doing this for my own brand, Like that would be amazing.
So as soon as I did that for a little
under a year and I called my sister and I
was like, we got to do something, Like there's so
much that we can do. So we were so blessed
to be around so many female founders. Also so supportive family,
(10:38):
supportive family friends, so many people who could help us,
who had experience. There were so many helpful mentors for
us and very like transparent ones, like they weren't scared
to be vulnerable with us and tell us all about
all our failures and.
Speaker 2 (10:50):
They didn't make it workund intimidating at a brand, not
at all.
Speaker 1 (10:54):
So they were encouraging.
Speaker 2 (10:55):
They're very encouraging.
Speaker 6 (10:56):
I have to say, going to family business though, with
like scare people when they when they heard that we'd
worked together. But not everyone has the same relationship with
their family or sister. Not everyone is going to be
in a cat fight every day, or people couldn't trust
that we were actually genuinely best friends and actually liked
to sound like the craziest phenomenon that sisters liked each
(11:17):
other and could work together, and we liked each other
on a personal level, on a professional level, and we
hung out every day regardless of work.
Speaker 1 (11:25):
Because that's the old day. Don't don't work with your
family or friends.
Speaker 2 (11:29):
Totally, which which I think rings true.
Speaker 6 (11:34):
Like I see, you know a bunch of calling outs
with friends and roommates and they tried to do something
together and it ruined their friendship and the business fails
and all that.
Speaker 2 (11:41):
I get it. But if it works, it works great.
Speaker 6 (11:44):
And we always want the best for each other and
we have each other's backs and we started as best friends.
Speaker 1 (11:48):
So yeah, And I think you're right too about starting
in the lifestyle pr and everything and knowing because when
you know how to sell something.
Speaker 4 (11:56):
You want to fell your own.
Speaker 6 (11:58):
I was like, I'm doing all that has work for
all these brands, Like I want to sell my own things.
Speaker 1 (12:03):
Yeah, because I mean, you could have the most amazing product,
but if you don't know how to sell it and
get in front of people too, then it's you know,
it's not Yeah, there's no point to exactly. So what's now?
You get along great? Yes, but what's the biggest challenge?
There's got to be something that's challenging. Is there something.
Speaker 2 (12:24):
That's I'm trying to think. We look at each other
in silence. Yes, a challenge.
Speaker 4 (12:30):
This is good.
Speaker 2 (12:31):
This is good.
Speaker 1 (12:33):
Then you have to think about it.
Speaker 6 (12:34):
The funny challenge is like we can get sidetracked talking
about life.
Speaker 2 (12:38):
I thought that, yeah.
Speaker 6 (12:41):
That's relevant, But honestly it can be a challenge, Like
we could sit there and spend like two hours on
the lunch break forgetting we have to go back to work.
Speaker 1 (12:50):
Because you know so much to talk about, you know
so much about your own life, because like to see
you starting to talk about well, our parents, gosh, friends
are dating, what do you think about this guy or whatever,
and then all of a sudden you forget, oh yeah
we have a business there.
Speaker 6 (13:05):
No, I would say I personally can challenge. That's a
challenge for me because I like, I think we're really
really understanding of each other's lifestyle. And she's like, I
have a ten am workout. I'm like, great, I love
that for you. Yeah we have a business. Yeah, run today,
we have a meeting today. Not to say that we're
(13:28):
not always working, but there are times like that, like.
Speaker 1 (13:32):
Because yeah, yeah, so one of you keeps the other
one accountable for that kind of stuff.
Speaker 6 (13:37):
We can fill in each other's gaps wherever need be.
But we're both constantly like any brand owner would be
lying to if they told you they worked specific hours,
because you don't like you work nights, you work weekends,
you work all the time, like you're always doing something
for your brand. There's like no break really. So we
have each other, thank god. So when when we have
other things that we need to do, we have each
(13:58):
other's back, which is amazing, very very understanding.
Speaker 2 (14:01):
Yeh, we are.
Speaker 1 (14:03):
How did you get it started? So when did Beverly
Hills Lingerie start? And how did you decide that lingerie
was going to be the product?
Speaker 6 (14:12):
So much, I know, I don't want to take up
the whole podcast as they could, but I'll obviously be quick.
I think that it was perfect product timing, like perfect
product product market fit and the timing. It was like
my second semester freshman year at USC and that was
the time girls were starting to wear lacey lingerie inspired
(14:34):
pieces out of the house leather jacket, jeans and like
a lace brallette was it, But there wasn't a brand
that said to do that.
Speaker 2 (14:41):
It was like your old Victoria's Secret bra, but you
wanted to be sexy and that was all you had.
Speaker 6 (14:45):
And he throw it on and we're like, we need
to find a way to market that and be the
brand that says you should wear this like this and
it's actually kind of outerwear launderie inspired clothing as we
sell also Lingerie, and we went through so many different
business models. That was like also the hot year for
subscription model, and we were like, oh my god, we're
(15:06):
going to show up with Lingerie at everyone's doorstep every
week like that.
Speaker 2 (15:09):
That was going to be our model.
Speaker 6 (15:11):
And then and then we're going to be like a
marketplace that carried a bunch of brands that we liked,
and we would market everything and we'd curated markets like
a street where Lingerie website boutique. And then we were like,
you know what, there's nothing as timeless and classic and
truly fitting for us other than to sell our own
brand as our own consumer, as our own target audience,
(15:34):
Like we understand what girls our age want the best,
so let's just make it. Let's just create it, let's
design it and sell it with so much passion. We
believed in it so much, and we spent the next
year and a half. That was like spring twenty seventeen
that I was just mentioning. The idea came. We spent
the next year and a half studying, researching, sitting on
our laptops until four am, just learning about the laundry industry.
(15:57):
We went to Vegas a few times for the launder
shows trade shows.
Speaker 2 (16:02):
Is that the best place to ye, not not a
lund would interesting, it's a convention.
Speaker 6 (16:13):
And yeah, we just did as much as we could,
We learned as much as we could, and we were
ready to launch in September twenty eighteen, and first did
like grilla marketing to our friends and family, to my
community in our like at USC and then our Persian
community in Beverly Hills, which if we're from LA you know,
is really big, and we just yeah, we just we were.
Speaker 2 (16:34):
Got flyers everywhere.
Speaker 6 (16:36):
We wereking amazing branded flyers and we were putting them
all over campus, aving events, we were doing pop ups.
We were putting them like all over the streets adjacent
to the pop ups, like we were doing everything we could.
Speaker 2 (16:48):
Like our life was just and it worked tied to this.
It really worked with me.
Speaker 6 (16:52):
Like a few months we had so much natural press,
like cover of newspapers and magazine.
Speaker 2 (16:57):
A lot of sales. It was it was great.
Speaker 1 (17:00):
Yeah, it so it was really targeted towards the audience's college.
Speaker 6 (17:06):
Because caniche you start it was small friends and family
and then they tell a friend, who tells who tells
a friend, and that's how businesses grow, and especially before
social media, that's the only way businesses grew besides like
SEO and website. But even before that, it was just
like referral based.
Speaker 1 (17:21):
So you and your brand is really more towards younger
like years ago, it wasn't lingerie, but my husband came
home with a string bikini for me. But it was
so string that I could hold it in my fist.
It was like, this is not really meant for me.
So your brand wanted to rock it? Well, if I wanted, well,
(17:43):
I could do a lot with it. I'm not rocking.
It was not going to happen necessarily. I couldn't even
get in it. I mean, I confused, But that's the question.
So so it's meant it was originally targeted towards younger people.
But you're saying, hey, that's what's your philosophy now, like
(18:04):
everyone should be like, yeah.
Speaker 2 (18:06):
Yeah, article.
Speaker 6 (18:08):
We've added a lot to all of our collections, Like
we do a lot of different drops with new products
like robes and pajamas and stuff like that. But when
we first started we Trade Lone, we trademarked our tagline
as laundry for a night in or a night out.
So all the pieces that we were launching with we
wanted to have dual purpose. So we were shooting every
single piece as a bedroom look and also was a
(18:29):
streetwear look. So we wanted to was ready to Yeah,
it was ready to said it was truly ready to wear.
Speaker 2 (18:35):
We wanted to go and point.
Speaker 6 (18:38):
So then we started adding more that could fit definitely,
like just different age groups.
Speaker 1 (18:43):
So you so at the Grammy Awards recently, you weren't
behind the Kanye West that's that's considered streetwear? What is
that exact?
Speaker 6 (18:51):
I don't even know if that falls into laundry that
I don't want that in my bucket. Yeah, yeah, well
that's good, that's good.
Speaker 4 (19:00):
Did no Actually I had a question about y'all's design,
So who designs. How do you guys decide like what
you want it to look like? You have a designer,
And I love that because you get this all the time.
Speaker 6 (19:10):
And I love that people are curious about that we
work together with a designer. We didn't go to school
for technical design, we didn't go to fashion school.
Speaker 2 (19:18):
We handle the business side.
Speaker 6 (19:19):
We have an amazing designer, and that also leaves us
time and freedom and creativity to spend on other aspects.
Speaker 2 (19:25):
Yeah, you think you.
Speaker 4 (19:26):
Guys have similar taste with yours.
Speaker 2 (19:30):
It's okay if it's not. Apparently this is a session
that we needed. I don't target. We've never like, have
we ever said each other about a product?
Speaker 6 (19:38):
Yes, I'll remind you. Maybe maybe I'm on the right.
Apparently I've only been the one that I hear no
to my house.
Speaker 2 (19:47):
Sorry, I'm usually very accommodating. I'm so sorry.
Speaker 6 (19:51):
But I think i'm like a little bit more risk averse.
So sometimes I'm like, oh gosh, that's not going to sell.
I'm so scared that my sister's like, no, we have
to try it, which I love. That's like the best
way to balance each other out, best best way. It's
not a balance if it's no, it's a balance because
if it doesn't get there.
Speaker 2 (20:09):
Funny, we always see half one.
Speaker 1 (20:10):
We're definitely sisters. Yeah, I haven't hear it the conversation
so much.
Speaker 2 (20:15):
After this episode is done, I'm telling you we meet halfway.
Speaker 6 (20:20):
We do, yeah, but we're both happy at the end
of a discussion with product. I've only been wanting to
launch a basics collection for five years.
Speaker 2 (20:28):
Okay, I can tell you the issues of the basics collection.
Speaker 6 (20:31):
I know it sounds amazing. I know it sounds amazing.
It's already oversaturated. It is so hard because people go
to big brands that they trust for basics. As much
as I would love to, we have so many other
things that we have to do. And might I say balance?
Might I say our mom, who we adore. She's like
our fashion icon. She's like everything to us. She's so
(20:53):
creative and so confident with everything she wears. Every time
she's talking to us about our brand, she's like, when
are you launching cooler designs? When is your next like
you know, head turning, peace like and stuff like that,
And we're like, and the photos that she'll send us
for inspiration are like the most elaborate busiest. It's like
(21:15):
catre so maybe that's what clouding judgment.
Speaker 1 (21:21):
And you're speaking of your mom. So your parents are
they from.
Speaker 2 (21:25):
Iran or do they emigrate it?
Speaker 1 (21:27):
And oh yeah, I have a friend who did actually
that year as well.
Speaker 2 (21:31):
Yeah.
Speaker 1 (21:32):
So culturally, I mean, are they lingerie?
Speaker 5 (21:36):
Yeah?
Speaker 1 (21:36):
Are they cool with all of it?
Speaker 2 (21:39):
Or are they're like you're cool parents? They're cool parents.
Speaker 6 (21:41):
Obviously we come from a very traditional conservative background community
and home.
Speaker 2 (21:46):
But they're cool. They're supportive.
Speaker 6 (21:48):
They gave us all the confidence and support in the world,
and we're so lucky. But it's definitely very unconventional from
where we come from, how we were raised in our traditions.
Speaker 1 (21:59):
Very well, that's cool, you've got cool, supportive parents. Well,
we actually have some pictures of some of your Oh great,
nothing from the basic collection evidently, but it's not around.
Can you pull up some of those, let's take a
look and you can describe them for us, tell us
a little bit about your So yeah, because we have
(22:20):
a YouTube channel from top of the podcast, so you
can describe them and some people can actually see them.
Speaker 2 (22:27):
I love that.
Speaker 6 (22:27):
Well, thank you to everyone who's watching and not just listening.
That was one of our first photo shoots. That's my
sister and I. My sister's wearing one of our robes.
I'm wearing one of our first braw lettes that sold
out like crazy. That was a really good piece. It
was perfect for the times. There was like something like
that on every celebrity every day in that year. Very
(22:50):
versatile and black cells really well, yeah, exactly.
Speaker 5 (22:55):
To that.
Speaker 2 (22:56):
So that's yeah, the same episodes I was talking about.
Speaker 1 (23:00):
Yeah, do you have any celebrities that wear your pieces
that they're known.
Speaker 6 (23:05):
For the first one, which was really exciting COVID was
Addison Ray who was like a totally organic, unpaid in
feed post, just our brand tag, just her wearing our photo,
our broad lette in a mirre selfie.
Speaker 2 (23:18):
Yeah, she looked amazing. So she sold down on top. Yeah,
that was really fun. It's a great little surprise. It
was so sweet of her.
Speaker 6 (23:23):
We had sent her a bunch of product, and we
liked to gift organically because we say, if you love
our product, we'd love for you to promote.
Speaker 2 (23:30):
It, and if not, like we like to know you.
Speaker 6 (23:32):
Know, and we like to say, like almost six years
in business, we've never paid anyone to wear and post
our product, and it's a very very special thing we
pride ourselves on.
Speaker 1 (23:41):
Well, yeah, that it speaks to your product.
Speaker 2 (23:43):
Yeah, and it took a lot to get there.
Speaker 6 (23:46):
We worked really hard, but we know that that was
successful and we can keep going.
Speaker 2 (23:49):
With that, which is really awesome. Mm hmmm, yeah, amazing.
Speaker 4 (23:53):
Well, if you guys brought any samples, Monica would love
to try some.
Speaker 2 (23:56):
Oh my gosh, I think they're a little too stringy.
Speaker 4 (24:00):
You might get lost.
Speaker 2 (24:01):
But that's a fabulous, stunning Yeah, I know you.
Speaker 1 (24:07):
Well, I will get on long and purchase something, and
I would love to try this. One's wondering, you know
the different like age wise, you don't, you never, you
just don't think of it in terms of an age because.
Speaker 6 (24:21):
Actually limit on like feeling sexy, feeling confident.
Speaker 1 (24:25):
Yeah, well, and yeah you're right, because think about over
at the villages. From what I've heard, that's quite a place.
So in Florida, the seniors community. Oh interesting, you could
probably do some heavy market over there. That's your ideal market.
Speaker 4 (24:42):
But let me tell you, I mean, yeah, the target audience.
Speaker 1 (24:45):
You can have a hole in the car, a special
a special tab on your you know, for the I
didn't for the more seasoned modern women out there.
Speaker 4 (24:55):
Maybe some brock products. I know some people struggle with
the clips.
Speaker 2 (25:00):
You're hilarious.
Speaker 6 (25:01):
I was also going to say, it's I think the
word lingerie can be so intimidating and it's just like
based on how people thought of it over years. But
when you think about it, everybody is buying robes, pajamas,
braw lats underwhere you have to own some but the
word is a little intimidating and it's like only for
the bombshells and sexy girls and between angels. Yeah.
Speaker 1 (25:23):
Well, and so some people are enjoy being comfortable too.
So are women generally comfortable in your pieces? Yes, because
I know some people are like, this thing is killing me.
Speaker 6 (25:34):
But yeah, yeah, and specifically this we have. We had
this in mind when we started the brand. So we
only size between small and large small, medium large, so
it's very comfortable to buy. It's not intimidating, and there's
room in each size large, so it's it's stretchy, it's
it's that's great.
Speaker 1 (25:54):
Yeah, Well, what's your vision for the future of the brand,
are you.
Speaker 2 (25:59):
Sometimes No, we're aligned. I hope we're aligned.
Speaker 1 (26:02):
Well, so we have we She went to school with
Kendra Scott's son and so and so with friends with
her son. And she of course started with the jewelry,
but now you know she's in candles and this and that.
I mean, where what are what do you see your
yourselves doing five or ten years.
Speaker 6 (26:23):
Which we actually talked about all the time, expanding categories
and being like a one stop shop for everything. And
we do have candles and we do have like an
intimacy card deck that like can set the mood with
your partner with sexual questions and where we're so into
the whole world of like self love, self care, but
not in the fabricated way, truly bringing yeah to oneself
(26:47):
for a partnership to a relationship. And we we see,
we see ourselves bringing all the all the things that
could aid a relationship confidence, self love.
Speaker 1 (26:59):
I love that because yeah, I think, and it sounds
it sounds nice and sophisticated and it makes it I mean,
no disrespect to Victoria's secret, but I mean it's, you know,
the higher level of sophistication that I like, well.
Speaker 8 (27:16):
I love.
Speaker 4 (27:16):
Is there a way we can mute it where my
mom can't hear me saying that I'm excited to maybe purchase.
Speaker 1 (27:22):
You go right ahead. Well, speaking of that, let's bring
in the zoomer moms. Let's just let let's just throw
it out there. Of Georgia, I mean, your mom is
super cool, and so we're very fortunate today that our
co host, our usual co host has been out celebrating
her birthday, probably has some cool ingerie later for today,
(27:43):
who knows, and she is here, so we're to wish you.
Julie is our first zoomer mom. Today. We'll tell us
a little bit about yourself, Julie and ask one question
because now you're a zoomer mom, so you get one.
Speaker 2 (27:56):
I don't know.
Speaker 3 (27:57):
Well, first of all, I have like ten questions for Georgia.
That's another.
Speaker 2 (28:03):
Yea valulater.
Speaker 3 (28:04):
Al Right, don't you worry. No, anyway, this is really
amazing because it's really as a parent that sits back
and is a zoomer on the show, that could my
kids work together? And from watching you guys, I think
it could be a resounding yes on most days I
would say, maybe, you know, five out of the seven
(28:24):
days would be all right, So that's really cool to hear.
I guess the question is that I would love I
love the fact that you guys put out flyers right,
and you did it kind of naturally, and people spread
the word and a lot of times that's how I
have done business and gotten amazing referrals. Heather, who's on
our show today, is one of them. So also, I
(28:45):
want to know who your mentor was. I mean, when
you're building a business and you guys took pieces and
parts from other places, who's your mentor? I mean, is
it a fashion icon or is it a business person?
I'd love to hear that.
Speaker 6 (28:59):
A lot lot of friends who started businesses that we
looked up to, I'd say we really took a lot
away from them, a lot the ones that were very
transparent and were comfortable sharing a to z with us
and not feeling afraid that we were going to judge
them or copy or copy them, or you know, we
were just you know, interrogating them for the wrong reason.
Speaker 2 (29:20):
So we had one.
Speaker 3 (29:21):
If they were honest about the ups and downs.
Speaker 6 (29:24):
So the people around us were really our mentors, less
than like unattainable people that we couldn't actually get advice from.
Like those people were less our mentors because I don't
think you ever know the full story all those people. Yeah,
you don't know. It goes on behind those I do
think the friends around. We have one friend who in
the beginning of our business, she hadn't started her big
(29:46):
act of our company yet, which I'm sure you all know,
and she was like ready to start with us. But
she had so many like trivial things that you won't
even think about in the beginning of business, like what
label printer, what label sheets? Like where do you buy
that stuff? Hangtags? Like the trivial things that maybe you
don't get online or from a mentor or from someone
(30:08):
more distant, but that has to come from like a
genuine friend. Yeah, trans like boxes, tagging, ve line, Like
there's so many little things that you think are so
easy to google, but then you have like fifty million
different options. Oh you like who to hire to print
your box, and you want to make sure it's the
best person and you get what you're paying for.
Speaker 1 (30:29):
I've learned that through a friend of ours who's starting
his own brand for men's wear, and so he came
in and showed us. He said, Monica, what do you
think about this tag? The tag is going to go here,
like and then you explain, Yeah, I've got I'm beaning
with the zipper guy. You know it's a lot.
Speaker 2 (30:45):
It's a lot.
Speaker 1 (30:45):
Yeah, it definitely is a lot. Well, Tara, welcome to
the Mom's Club. Tell us a little bit about yourself
and you have a question.
Speaker 7 (30:53):
My name is Tara. I live in Lake Tahoe.
Speaker 3 (30:57):
I do a lot for this school.
Speaker 7 (31:00):
I am an event manager and I also have a
small little gig where I fight help insurance companies on
behalf of people who have home birth. So I'm an
insurance advocate for home birth mamas. Yeah. My question is
is there anything when you were setting up your business
that you wish or if you could go back in time,
(31:21):
that you would change and do differently.
Speaker 2 (31:24):
Yes, I wonder if the same one take it away.
Speaker 6 (31:29):
Maybe we got in over our heads, but we started
with so much inventory. Oh you're obviously not starting with
the inventory. But I would say just take it slow,
and like, now we're in the era of people placing
pre orders on a ton of brands, and I didn't
know how that worked exactly. Like for me, I do
(31:49):
love instant gratification. I'm like, I just want that to
ship soon. But now when you go on certain brands
that are launching and it says pre order there because
they haven't made the product. Yeah, and they'll only make
an after you order it. But we started with like we.
Speaker 2 (32:02):
Had to do.
Speaker 6 (32:03):
We did a lot of events, like we were just
trying to sell as much as we could so you could,
you know, go to the next collection. But now, I mean,
I think that's yeah, great, take it away and I
love that, and pre order is fine. I was like
anti pre order for myself. I'm like, oh, I can't
wait five days for a product. And then I'm like, oh,
it's it's fine, it's okay. Nothing will happen the order.
Speaker 1 (32:23):
I've always wondered what happens to the inventory that's left
Like after the super Bowl, the losing team, you know,
all the shirts get shipped off to or something. Yeah,
what happened there?
Speaker 6 (32:34):
Is that gift a lot of gifting because you still
get brand awareness with that.
Speaker 2 (32:38):
So oh that's great.
Speaker 1 (32:39):
So that's not it's great wasted.
Speaker 6 (32:41):
All sponsor even events like any sort of you know,
women events, events with a lot of you know, female
founders that we like, We're happy to sponsor gift bags
and stuff like that.
Speaker 2 (32:51):
So there's a lot to do with leftover inventory.
Speaker 1 (32:53):
Mm hm.
Speaker 2 (32:54):
That is.
Speaker 1 (32:54):
That is great. Nancy, welcome to the Mom's Club. Do
you have a question?
Speaker 9 (32:59):
All right, thank you guys. I've been really enjoying listening
to your story. So I'm Nancy. I live in Los Angeles.
I'm a mom of three to twins who are currently
freshman in college and a sixteen year old who's home
with me. I have a twenty five year career working advertising,
So I love hearing about your gorilla marketing and the
(33:22):
flyers that you did. I think that's really inspirational and cool.
But another reason this is really resonating with me is
because in this second chapter, I guess in my professional life,
I've started my own company called gen X Pole Arts,
where I am creating an opportunity for women over forty
(33:43):
to re engage with their bodies and learn through movement
and poll dance and aerial arts. I have a podcast
called Fit, Fierce and Fearless, where we celebrate the potential
of women over forty. So this is really personal to
me listening to what you're talking about and being a
(34:04):
part of this. Congratulations on your success that seems to
have been pretty rapid at a young age. So my
question is is there anything you can share with any
other young women or men men entrepreneurs who are struggling
in the beginning. Because you, guys, I think you were
(34:25):
powerful together as a team, it sounds like, and your
family network really also helped you. But you definitely are
hard workers, it's evident. So is there anything that you
can share that you did or learned in the beginning
that helped you really accelerate at the speed which you did.
Speaker 6 (34:43):
Thank you well, thank you for the nice words too.
It's nice to meet you, Nancy.
Speaker 1 (34:48):
Yeah.
Speaker 6 (34:48):
I don't want to sound like a broken record, but
like the offline gorilla marketing, it takes passion and believing
in your brand and in yourself so much, and you
want to really like convince people why they deserve your
product with your own passion and confidence. And I think
(35:09):
it speaks volumes.
Speaker 1 (35:12):
Mm hmm. Yeah, that's great. I agree, Heather, Welcome to
the Mom's Club. Do you have a question and tell
us a little about yourself.
Speaker 5 (35:20):
I love Julie Organ, happy birthday. I love an Austin.
I'm a realtor, but really and truly for this podcast,
I'm an identical twin and we are five minutes apart,
not five hours. Hi, Georgia, I love hearing your story,
and I'm curious. Like my sister and I work together.
We volunteer a lot. I go help her with events,
(35:41):
and we often like overwhelm my mother Like she's like
you two together a force of nature. How how do
you separate that out? I mean, Holly and I are
so tight and we finish each other sentences. We have
very forgiving and loving spouses that accept our relationship. But
how do you like other people incorporate into your world,
(36:05):
you know, with other like either their employees or your parents,
Like it can't just be YouTube.
Speaker 1 (36:09):
All the time.
Speaker 5 (36:10):
How do you know, absorb energy and help from others.
Speaker 2 (36:16):
That's a great question. I love that.
Speaker 6 (36:19):
As my sister and I have very similar character and
mannerisms and values. But we definitely since we are from
different generations, we do have just you know, different interests
and some different sets of friends, and it's everything just
feels natural, like we include each other in everything. We
know how to balance out like energy, we kind of
(36:41):
we know our place, We know each places of each other,
each other.
Speaker 2 (36:44):
Social scenes. Yeah, if it's like you.
Speaker 6 (36:48):
Know, an invitation that was extended just to be nice,
or if I really belong somewhere. I think, like just
we understand each other and being natural. I hope this
is is this answering good answer the question, because it
was really a really good question. We lead with a
lot of respect for each other and each other's time,
if that makes sense, and everybody around us respects us
(37:08):
and our time as well, and our relations they are
like you said, your spouses are very forgiving and understanding.
I think anyone who meets us knows that we're a
package and we always have each other's backs and it
will always be like us first exactly, We've never had
like a you know, a questionable I guess that's had
to shake us before.
Speaker 2 (37:28):
So I hope I was getting to answer your question.
Speaker 1 (37:32):
Yeah you have when you've been entirely female led team
so YouTube. But who else is become friends? It's it's
like friends of yours or people who work.
Speaker 2 (37:42):
Yeah, who worked for us?
Speaker 6 (37:44):
With us was was always like someone we could see
ourselves be friends, yes, when we're con friends with or
like started off as a friend and was like, I'm
just such a big fan of your business.
Speaker 2 (37:54):
Do you have a place for me? And that was
the best way to do it. We liked that dynamic.
Speaker 6 (38:00):
We like like a very comfortable, easygoing environment when working.
So I think people work better when they love who
they're working for and they don't feel like they're being
taken advantage of. We always keep it really, you know,
casual and sweet. We've never had an issue where we
feel like somebody you know, didn't work well for us
and we were too nice.
Speaker 2 (38:19):
You know, if that ever happened.
Speaker 6 (38:20):
There's no limit on being nice, I think, and I
have heard that obviously there should be some set separation
between boss and employees or whatever, but for us, it
works that way to have our thought feminine environments comfortable.
Speaker 1 (38:36):
Which is good.
Speaker 2 (38:37):
Yeah.
Speaker 1 (38:37):
Well, and I love too that you you have that
kind of environment. You support each other, and it's so
obvious just sitting here talking to you that you that's
your personality. And I wrote a book a few years
ago and we interviewed women from all over the country
about their experiences of moms trying to step away from
(38:57):
the workforce and then come back or take time off,
and we'd ask them who was the worst boss you
ever had? And they were all women. I was like,
that's terrible. So we thought we should we write a
different book. So it's great to see women. You set
a good example because it's clear that what you just
said is true. I mean, you're not just saying we
have pleegial, wonderful environment and later we're going to have
(39:19):
somebody write a book about We're honest. Yeah, I know
you're great. So I think that's wonderful. Emily, who is
not a mother yet but will be someday, I suppose
is the Zuber niece will call her she's my niece. Emily.
Welcome to the Mom's Club, and you're kind of part
of the target market for their product. So tell us
(39:40):
a little bit about yourself.
Speaker 2 (39:42):
I know, I love it. Hi, I'm Emily.
Speaker 8 (39:45):
I graduated from UCLA in June, and I'm actually about
to start a new PR job next week in La
So I loved hearing what you had to say about
how PR kind of helped you eventually start your own business.
I also have a sister who's three year older than me,
so I was kind of wondering if there's anything that
you guys have learned about each other as business partners
(40:07):
that you didn't know about each other.
Speaker 2 (40:09):
From your relationship as sisters before. Wow, amazing question. My
answer is nothing.
Speaker 6 (40:18):
Honestly, I don't think I learned learned anything more about
my sister working with her than I already knew, which
is nothing.
Speaker 2 (40:26):
One day, So I think I think not.
Speaker 6 (40:29):
I think we really knew each other or if something
came up, then we know where it came from and how.
Speaker 2 (40:37):
It related to that other person. I really feel like
we just know each other.
Speaker 6 (40:40):
So yeah, it's hard to say I'm learning something new
about about her. I think working with someone is way
more natural than someone thinks it is, like when you
look at it from the outside and people look at
you and they're like, oh my god, you're starting a
business with so and so, and like everyone has a
comment to say about everything, Like if it's your best friend,
it's something. If it's somebody from college, they have something
else to say. If it's family business, they have something
(41:02):
else to say. But at the end of the day,
whoever you work with should feel really natural to you,
and you should have like a very comfortable and respectful relationship.
Speaker 2 (41:11):
So that's all that kind of matters.
Speaker 1 (41:13):
Mm hmm. Yeah, Well that's why I have a great
relationship with Julie, my co host, because we're really good friends.
Despite what everyone else said about her, it was like,
I'm going to be with her. So no, it's great.
So you'll see yourself retiring together in this in this
job or do you think maybe you're going to do
some day and do other day.
Speaker 6 (41:33):
I could see myself doing a million other things. I
could see myself doing this forever. Yeah, we're so young,
and yeah, I'm curious.
Speaker 2 (41:42):
I say this plus more.
Speaker 1 (41:43):
I don't know.
Speaker 6 (41:44):
It's like, I don't think either of us are the
type to like actually retire.
Speaker 2 (41:48):
I think it would be we'd be doing this plus building,
maybe another brandt my.
Speaker 6 (41:53):
Pre med semester, does anything on the line if I
ever want to jump into that.
Speaker 2 (41:58):
We're really open.
Speaker 1 (41:59):
Well, you all are amazing, as we say here on
the Mom's Club, and you're you're so amazing for the
moms out there, so we haven't. We have events that
we sponsor around the country with moms so moms can
get to know each other and become zoomer moms too.
So if you see events around the country that you
hear about, you want to sign up and come meet
(42:21):
other moms and maybe be a zoomer like the zoomers
you met here today. And these lovely ladies Beverly Hills
Lingerie donated to our event in Dallas, and we are
so appreciated. You're so generous pleasure, and it was and
very well appreciated. The when that prize was given out
everybody and the cheering. I was, I'd thrown my card
in there, and I thought I'd put it closer to
(42:42):
the top, so that way, But thank you so much
for being so generous pleasure.
Speaker 2 (42:47):
Of course.
Speaker 1 (42:47):
Well where can we find your product and where can
people find you on social media? Oh?
Speaker 6 (42:53):
Our website is just Beverly Hills lauingdery dot com and
you can shop us on Instagram at Beverly Hills Laundry
And I think those are our two main channels that
people shot from the most. And if anyone is listening
and has more questions, please reach out.
Speaker 2 (43:08):
We'd love to.
Speaker 6 (43:10):
On Instagram. You can click, you know, the little email
button on Instagram. We will get the email and respond.
Speaker 1 (43:16):
Okay, well great, well, thank you so much, Thank you
so much. When I try some of that laingerade, take
some photos, send them to you. Maybe you want to
use me as a model. It's a joke, but thank you,
thank you so much, thank for being here today. You've
been fabulous. It's been wonderful.
Speaker 2 (43:34):
Thank you.
Speaker 1 (43:35):
Well, I just can't believe that our time is close
to the end. But we want to thank our sponsors,
the Beman Hotel where we had our great event in Dallas.
They're they're amazing and New Calm, which is a stress
free app you can sign up for you Calm. It
helps you sleep better, focus, have more energy. And Moms.
(43:58):
If you put Mom's Club in the code at check out,
you will get fifteen percent off every month of your subscription.
So you absolutely want to do that. Well, Georgia, thank
you so much for subbing in for your birthday celebrating
mom out there. You've been You've been amazing. As a
(44:19):
matter of fact, Georgia, after the show, maybe we want
to sit and talk about, you know, did you want
to be you want to be a co host?
Speaker 5 (44:25):
No?
Speaker 1 (44:26):
No, no, no no, I think she's gonna have a
problem with you. No, no, that maybe the eleventh things
she wants to talk to you about. She talks about
to me about it first. No, thank you so much.
You were great. I really appreciate it.
Speaker 2 (44:39):
Thank you.
Speaker 4 (44:40):
It is really nice to meet you.
Speaker 5 (44:41):
What is well?
Speaker 2 (44:42):
Thank you for having us.
Speaker 1 (44:44):
Thank you.
Speaker 2 (44:44):
A happy birthday to Julie.
Speaker 1 (44:46):
Yes I would sing, but that would kind of wreck
the happy birthday. Yes, yes, actually thirty nine, that's the
birthday you celebrate. You'll have that celebrate that birthday the
rest of your life, so enjoy it's first one. Well,
thank you moms again for joining us today, but we'll
be back next time with other moms and celebrities, extraordinary
(45:09):
moms just like you out taking your time to be
with us today. We know your me time is precious
and valuable. Thank you for spending it with us. And
remember the Mom's Club motto. If you don't laugh sometimes, ladies,
you are going to cry. So keep laughing, ladies, and
we'll see you next time inside the Mom's Club
Hi, Welcome to inside the Mom's Club, where being a
mom is the coolest place to be. Here in the
Mom's Club, we believe that what embarrasses you now will
make a great story later. And let's face it, you
don't laugh sometimes you're gonna cry. Join us in having
a good laugh together. I'm Monica Samuels. You are now
(00:35):
inside the Mom's Club, your private destination for all things mom.
Speaker 2 (00:40):
You say they're running to.
Speaker 1 (00:43):
Welcome moms. Welcome to inside the Mom's Club. I'm your host,
Monica Samuels, and today I have the pleasure of having
as my co host. She'll look familiar to you, you know,
my regular coast Julie Orchidd, but this is her daughter.
Speaker 3 (00:59):
You don't work.
Speaker 1 (01:00):
It is with us today. Thank you for thank you
for today.
Speaker 2 (01:04):
Thanks for having me, Monica.
Speaker 1 (01:06):
I am so thrilled. You know you are such a
good daughter. It's your mother's birthday today and so.
Speaker 2 (01:11):
Happy birthday mom.
Speaker 1 (01:12):
Giving her a shout out. Yeah, happy birthday, Julie wherever
you are. So thank you so much for doing this.
Speaker 4 (01:21):
I'm so so happy to be here.
Speaker 1 (01:22):
So let's let's give the audience a little insight. They
know a lot about your mom because and you know
and and you and your sister because she talks about
you all the time on the show, shares all of
your deepest, darkest secrets. But anyway, we wouldn't hear from you.
Speaker 4 (01:35):
Maybe I should have listened to a few more before.
Speaker 1 (01:37):
Maybe you should have been paying attention. No, So you
have a sister?
Speaker 4 (01:41):
I do you do?
Speaker 1 (01:42):
And how old is she?
Speaker 4 (01:43):
My sister is seventeen, so depending on the time of year,
we are four or five years apart from each other.
Uh huh, which hopefully, like as time goes on, we'll
feel like a smaller gap. But when you're like a teenager,
like the difference between a thirteen year old and a
nineteen year old, it feels like a lot.
Speaker 1 (01:59):
Yeah, I have a sister five years shuger than me,
so yeah, same thing. I know what that's like. So
do you all have what do you do? You have
a lot in common? I mean you're pretty foreign age,
but true.
Speaker 4 (02:09):
Yes, she's we do have a lot in common in
our humor. But I'm very impressed by sisters working together
because it's always very difficult.
Speaker 1 (02:18):
That would be. So would you ever be able to
work with emmy?
Speaker 4 (02:21):
I feel like, yes, we would totally be able to
work together one.
Speaker 1 (02:25):
Day, and what do you like? I feel like we would.
Speaker 4 (02:27):
Probably be bickering like sisters quite a bit.
Speaker 1 (02:29):
Now you were both in drama together, I mean not together.
Speaker 4 (02:32):
But oh yes, well she's so she's a dancer. So
she always did the musicals and she was a dancer.
I did not get the dancing jeans.
Speaker 1 (02:42):
I know what that's I know what that's like. Actually
I have that going on with my sister. Yeah, is
she a d answer, she's a yeah, she's a dancer.
Throws it up to me all the time. But I'm terrible.
I'm like the worst. So would you wouldn't like perform together?
Or what? Would you? Have you ever performed together? You
all did?
Speaker 5 (03:00):
No?
Speaker 4 (03:01):
One time when I was a senior on the soccer
team on varsity, they let us play the JV and
she was in the eighth grade and I was like
eighteen years old and we got to play each other.
Oh she kicked my butt.
Speaker 1 (03:13):
Oh how'd that go?
Speaker 4 (03:15):
Not? Well?
Speaker 2 (03:17):
Yeah, I've bet not well at all. Yeah, yeah, I
bet that would be rough.
Speaker 1 (03:22):
Well, But you think you could work with your sister?
Speaker 4 (03:25):
I do think we could work together.
Speaker 1 (03:26):
I feel like my sister. I have two sisters and
one of them is a little bossy, so I'm not
sure how that would go. Oh yeah, but because I'm
the oldest, so I should be boss. That should be
the boss. Actually, so it'd be hard to that would
be a little difficult. Well, we are going to find
out what it's like for sisters to actually work together
for real and in a real business, because we're lucky
(03:49):
we have two sisters and they are with us here today.
They are the owners of Beverly Hills Lingerie, which is
a company created by women for women and it isn't
highly female led team. Please welcome Joline and Selene ne hooray,
welcome to the Mom's Love Ladies.
Speaker 6 (04:08):
Having thank you for having me lovely ladies, and you've
picked it off on our favorite topic, sisters five years apart.
Speaker 2 (04:18):
I loved hearing that. I can't wait to jump into that. Yeah,
we can give you the everything.
Speaker 1 (04:24):
Okay, well all right, well let's get right to it
them because there's plenty of sisters out there who have
this age, Like, who knows, maybe you're gonna inspire.
Speaker 4 (04:31):
Georgia, have a lot you feel inspired.
Speaker 1 (04:35):
So so growing up, can one of you dance and
the other one kid or is that common and.
Speaker 6 (04:40):
Scually, yeah, maybe that's a high school.
Speaker 2 (04:45):
Yeah in the gene and yeah.
Speaker 1 (04:47):
Myster okay, okay, that's great. And then I feel that
because I really am I can't dance at all. So
so when you were growing up, So do you have
different interest growing up or did you have things that
you both.
Speaker 6 (05:04):
Liked to do together. That's a good question. I think
we did a lot of things together. And one of
the first like bigger interests was drama theater. We did
the playground, Gary Spats he raised like Dylan and Cole
Sprouse and Brittany and Jamie Spears like that. That was
we thought that was in the path for us.
Speaker 2 (05:23):
So we both went.
Speaker 6 (05:24):
There for a lot of years. And then I just
followed what my sister did after that, college wise, major wise,
and we went and now we're working together. Yeah, we really,
I would say we had a very similar path, whether
it was interest or I just fell into it like that.
Speaker 1 (05:43):
But like following your sister into college, I mean, did
you was you were following that path, did you feel
like you had to do better than she had done
or did you feel overwhelmed by she was she was
all that.
Speaker 6 (05:55):
And you let me preface this with my sister is
an incredible student. She was like straight a four point
zero straight to pre med t USC, so she was
she was exceptional.
Speaker 1 (06:05):
Oh wow, that's one.
Speaker 2 (06:06):
Thing I did different. Yeah, I applied.
Speaker 6 (06:08):
She Yeah, I can brag was going to do that.
I can brag for her for about that. But she
was on that path. She had so much intelligence and
so much grit. She was amazing. And me, being five
years older, I had already kind of experimented with where
I wanted to put my major, what I wanted to
do after college, and what my passions were. So when
(06:29):
I kind of told her that I was going to
go into the entrepreneurship route, we talked about it together
and she was like, wow, the women's field is so
much fun.
Speaker 2 (06:38):
It was the perfect time. Like I went and switched
my major.
Speaker 6 (06:42):
I walked straight into the dean's office after that conversation,
still as a freshman struggling in pre Med, and I
switched my major to communications what she had and my
mindor and entrepreneurship what she.
Speaker 7 (06:52):
Had, and.
Speaker 2 (06:54):
We balanced each other out so well.
Speaker 6 (06:55):
I mean, like earning our degrees five years apart was
amazing because as much as the curriculum stays consistent, the
students around you and technology and social media, everything was
advancing so quickly, So it was amazing. I learned so
much from my sister, so as the older sister, I
was learning so much from my sister.
Speaker 2 (07:15):
So it was amazing, as was I.
Speaker 6 (07:17):
I was always the younger sister looking up and wanting
to do everything that way, the way my sister wanted it.
And I feel like I was doing things the way
that she was doing things, Like I was looking up
to my younger sister as if she was my older sister,
which is the best dynamic, by the way of Georgia
for you and Emmy, I look just to look at
each other as role models. Whatever the age is, we'll
(07:39):
put you guys in such a good place. You learn
a lot from each other. And the different I mean,
the age gap to me is just so powerful because
being from different generations and you know, different yeah, just
like times of life at different times, Like life was
so different when my sister was in college and undergrad
versus I was in college undergrad.
Speaker 2 (08:00):
Like. She always likes to.
Speaker 6 (08:01):
Remind me that uber and dry bar did not exist
for her so.
Speaker 1 (08:08):
The world changes.
Speaker 2 (08:09):
Those are her favorite things.
Speaker 6 (08:10):
But she likes to say she's like, not only could
I not go anywhere I didn't look good because.
Speaker 2 (08:16):
What are something?
Speaker 4 (08:17):
But like everything is recorded now and I feel like
it wasn't like that. Like five years ago, my.
Speaker 6 (08:22):
Friends and I would order cabs from USC to go
to college parties, like it was just like one time.
If I tell her, I'm like, oh my god, there's
so much that you don't know that went on for
me in college. So soon as she was an undergrad,
I'm like, tell me everything, give me the latest and greatest.
Speaker 2 (08:37):
What are the apps? How are we doing this?
Speaker 1 (08:39):
Like?
Speaker 6 (08:40):
And we were able to bring those things together in
the middle yeah to me and build a business with
both of our experiences.
Speaker 2 (08:47):
Yeah, no, it's great. I think it's a huge benefit.
I think age gap is a huge benefit.
Speaker 1 (08:51):
Do you have a brethren between you or just the
two of you it's just us?
Speaker 6 (08:54):
Yeah, Georgia loves that great time sister only Yeah, it's great.
Speaker 1 (09:01):
See, I had a sister in the middle tween me
and my sister who's five years younger, So okay, and
then she's all always talking about being the middle sister.
Speaker 6 (09:08):
It's personality, the middle child's love it exactly the whole personality.
Speaker 2 (09:14):
Yeah.
Speaker 1 (09:15):
So you graduate from USC and you're off to the
world first, what do you What did you do?
Speaker 2 (09:20):
I was off to the world first.
Speaker 6 (09:22):
I so I graduated with communications mine in an entrepreneurship
and I wanted to go the PR route. I was like,
I love people and I love to meet people. Let
me go and do some public relations for you know,
lifestyle PR.
Speaker 2 (09:35):
But before I did that, I.
Speaker 6 (09:36):
Took almost I would say, four to five months just
interviewing for jobs, like I even I even interviewed for
a firm Deloitte. I was like, maybe I'll do marketing
for them. Like I tried so many different career paths
in my mind, like very quickly within those like four months,
and in my mind I was just like cycling through,
like oh I like this, I like that I could
actually do this, and then you're getting so much outside
(09:56):
noise of people telling you what to do. But I
ended up working in PR for a little bit. I
also worked in marketing for a hair brand for a
bit and then which, by the way, this is exactly
what you do before you start.
Speaker 2 (10:08):
Your own business.
Speaker 6 (10:09):
You have to these are the keys and resources that
you learned to start your own business.
Speaker 2 (10:12):
So this was so beneficial, This was very valuable. It
was amazing.
Speaker 6 (10:16):
Like just working in PR in Lifestyle PR, I'm like, wow,
this is a lot of work. I'd love to be
doing this for my own brand, Like that would be amazing.
So as soon as I did that for a little
under a year and I called my sister and I
was like, we got to do something, Like there's so
much that we can do. So we were so blessed
to be around so many female founders. Also so supportive family,
(10:38):
supportive family friends, so many people who could help us,
who had experience. There were so many helpful mentors for
us and very like transparent ones, like they weren't scared
to be vulnerable with us and tell us all about
all our failures and.
Speaker 2 (10:50):
They didn't make it workund intimidating at a brand, not
at all.
Speaker 1 (10:54):
So they were encouraging.
Speaker 2 (10:55):
They're very encouraging.
Speaker 6 (10:56):
I have to say, going to family business though, with
like scare people when they when they heard that we'd
worked together. But not everyone has the same relationship with
their family or sister. Not everyone is going to be
in a cat fight every day, or people couldn't trust
that we were actually genuinely best friends and actually liked
to sound like the craziest phenomenon that sisters liked each
(11:17):
other and could work together, and we liked each other
on a personal level, on a professional level, and we
hung out every day regardless of work.
Speaker 1 (11:25):
Because that's the old day. Don't don't work with your
family or friends.
Speaker 2 (11:29):
Totally, which which I think rings true.
Speaker 6 (11:34):
Like I see, you know a bunch of calling outs
with friends and roommates and they tried to do something
together and it ruined their friendship and the business fails
and all that.
Speaker 2 (11:41):
I get it. But if it works, it works great.
Speaker 6 (11:44):
And we always want the best for each other and
we have each other's backs and we started as best friends.
Speaker 1 (11:48):
So yeah, And I think you're right too about starting
in the lifestyle pr and everything and knowing because when
you know how to sell something.
Speaker 4 (11:56):
You want to fell your own.
Speaker 6 (11:58):
I was like, I'm doing all that has work for
all these brands, Like I want to sell my own things.
Speaker 1 (12:03):
Yeah, because I mean, you could have the most amazing product,
but if you don't know how to sell it and
get in front of people too, then it's you know,
it's not Yeah, there's no point to exactly. So what's now?
You get along great? Yes, but what's the biggest challenge?
There's got to be something that's challenging. Is there something.
Speaker 2 (12:24):
That's I'm trying to think. We look at each other
in silence. Yes, a challenge.
Speaker 4 (12:30):
This is good.
Speaker 2 (12:31):
This is good.
Speaker 1 (12:33):
Then you have to think about it.
Speaker 6 (12:34):
The funny challenge is like we can get sidetracked talking
about life.
Speaker 2 (12:38):
I thought that, yeah.
Speaker 6 (12:41):
That's relevant, But honestly it can be a challenge, Like
we could sit there and spend like two hours on
the lunch break forgetting we have to go back to work.
Speaker 1 (12:50):
Because you know so much to talk about, you know
so much about your own life, because like to see
you starting to talk about well, our parents, gosh, friends
are dating, what do you think about this guy or whatever,
and then all of a sudden you forget, oh yeah
we have a business there.
Speaker 6 (13:05):
No, I would say I personally can challenge. That's a
challenge for me because I like, I think we're really
really understanding of each other's lifestyle. And she's like, I
have a ten am workout. I'm like, great, I love
that for you. Yeah we have a business. Yeah, run today,
we have a meeting today. Not to say that we're
(13:28):
not always working, but there are times like that, like.
Speaker 1 (13:32):
Because yeah, yeah, so one of you keeps the other
one accountable for that kind of stuff.
Speaker 6 (13:37):
We can fill in each other's gaps wherever need be.
But we're both constantly like any brand owner would be
lying to if they told you they worked specific hours,
because you don't like you work nights, you work weekends,
you work all the time, like you're always doing something
for your brand. There's like no break really. So we
have each other, thank god. So when when we have
other things that we need to do, we have each
(13:58):
other's back, which is amazing, very very understanding.
Speaker 2 (14:01):
Yeh, we are.
Speaker 1 (14:03):
How did you get it started? So when did Beverly
Hills Lingerie start? And how did you decide that lingerie
was going to be the product?
Speaker 6 (14:12):
So much, I know, I don't want to take up
the whole podcast as they could, but I'll obviously be quick.
I think that it was perfect product timing, like perfect
product product market fit and the timing. It was like
my second semester freshman year at USC and that was
the time girls were starting to wear lacey lingerie inspired
(14:34):
pieces out of the house leather jacket, jeans and like
a lace brallette was it, But there wasn't a brand
that said to do that.
Speaker 2 (14:41):
It was like your old Victoria's Secret bra, but you
wanted to be sexy and that was all you had.
Speaker 6 (14:45):
And he throw it on and we're like, we need
to find a way to market that and be the
brand that says you should wear this like this and
it's actually kind of outerwear launderie inspired clothing as we
sell also Lingerie, and we went through so many different
business models. That was like also the hot year for
subscription model, and we were like, oh my god, we're
(15:06):
going to show up with Lingerie at everyone's doorstep every
week like that.
Speaker 2 (15:09):
That was going to be our model.
Speaker 6 (15:11):
And then and then we're going to be like a
marketplace that carried a bunch of brands that we liked,
and we would market everything and we'd curated markets like
a street where Lingerie website boutique. And then we were like,
you know what, there's nothing as timeless and classic and
truly fitting for us other than to sell our own
brand as our own consumer, as our own target audience,
(15:34):
Like we understand what girls our age want the best,
so let's just make it. Let's just create it, let's
design it and sell it with so much passion. We
believed in it so much, and we spent the next
year and a half. That was like spring twenty seventeen
that I was just mentioning. The idea came. We spent
the next year and a half studying, researching, sitting on
our laptops until four am, just learning about the laundry industry.
(15:57):
We went to Vegas a few times for the launder
shows trade shows.
Speaker 2 (16:02):
Is that the best place to ye, not not a
lund would interesting, it's a convention.
Speaker 6 (16:13):
And yeah, we just did as much as we could,
We learned as much as we could, and we were
ready to launch in September twenty eighteen, and first did
like grilla marketing to our friends and family, to my
community in our like at USC and then our Persian
community in Beverly Hills, which if we're from LA you know,
is really big, and we just yeah, we just we were.
Speaker 2 (16:34):
Got flyers everywhere.
Speaker 6 (16:36):
We wereking amazing branded flyers and we were putting them
all over campus, aving events, we were doing pop ups.
We were putting them like all over the streets adjacent
to the pop ups, like we were doing everything we could.
Speaker 2 (16:48):
Like our life was just and it worked tied to this.
It really worked with me.
Speaker 6 (16:52):
Like a few months we had so much natural press,
like cover of newspapers and magazine.
Speaker 2 (16:57):
A lot of sales. It was it was great.
Speaker 1 (17:00):
Yeah, it so it was really targeted towards the audience's college.
Speaker 6 (17:06):
Because caniche you start it was small friends and family
and then they tell a friend, who tells who tells
a friend, and that's how businesses grow, and especially before
social media, that's the only way businesses grew besides like
SEO and website. But even before that, it was just
like referral based.
Speaker 1 (17:21):
So you and your brand is really more towards younger
like years ago, it wasn't lingerie, but my husband came
home with a string bikini for me. But it was
so string that I could hold it in my fist.
It was like, this is not really meant for me.
So your brand wanted to rock it? Well, if I wanted, well,
(17:43):
I could do a lot with it. I'm not rocking.
It was not going to happen necessarily. I couldn't even
get in it. I mean, I confused, But that's the question.
So so it's meant it was originally targeted towards younger people.
But you're saying, hey, that's what's your philosophy now, like
(18:04):
everyone should be like, yeah.
Speaker 2 (18:06):
Yeah, article.
Speaker 6 (18:08):
We've added a lot to all of our collections, Like
we do a lot of different drops with new products
like robes and pajamas and stuff like that. But when
we first started we Trade Lone, we trademarked our tagline
as laundry for a night in or a night out.
So all the pieces that we were launching with we
wanted to have dual purpose. So we were shooting every
single piece as a bedroom look and also was a
(18:29):
streetwear look. So we wanted to was ready to Yeah,
it was ready to said it was truly ready to wear.
Speaker 2 (18:35):
We wanted to go and point.
Speaker 6 (18:38):
So then we started adding more that could fit definitely,
like just different age groups.
Speaker 1 (18:43):
So you so at the Grammy Awards recently, you weren't
behind the Kanye West that's that's considered streetwear? What is
that exact?
Speaker 6 (18:51):
I don't even know if that falls into laundry that
I don't want that in my bucket. Yeah, yeah, well
that's good, that's good.
Speaker 4 (19:00):
Did no Actually I had a question about y'all's design,
So who designs. How do you guys decide like what
you want it to look like? You have a designer,
And I love that because you get this all the time.
Speaker 6 (19:10):
And I love that people are curious about that we
work together with a designer. We didn't go to school
for technical design, we didn't go to fashion school.
Speaker 2 (19:18):
We handle the business side.
Speaker 6 (19:19):
We have an amazing designer, and that also leaves us
time and freedom and creativity to spend on other aspects.
Speaker 2 (19:25):
Yeah, you think you.
Speaker 4 (19:26):
Guys have similar taste with yours.
Speaker 2 (19:30):
It's okay if it's not. Apparently this is a session
that we needed. I don't target. We've never like, have
we ever said each other about a product?
Speaker 6 (19:38):
Yes, I'll remind you. Maybe maybe I'm on the right.
Apparently I've only been the one that I hear no
to my house.
Speaker 2 (19:47):
Sorry, I'm usually very accommodating. I'm so sorry.
Speaker 6 (19:51):
But I think i'm like a little bit more risk averse.
So sometimes I'm like, oh gosh, that's not going to sell.
I'm so scared that my sister's like, no, we have
to try it, which I love. That's like the best
way to balance each other out, best best way. It's
not a balance if it's no, it's a balance because
if it doesn't get there.
Speaker 2 (20:09):
Funny, we always see half one.
Speaker 1 (20:10):
We're definitely sisters. Yeah, I haven't hear it the conversation
so much.
Speaker 2 (20:15):
After this episode is done, I'm telling you we meet halfway.
Speaker 6 (20:20):
We do, yeah, but we're both happy at the end
of a discussion with product. I've only been wanting to
launch a basics collection for five years.
Speaker 2 (20:28):
Okay, I can tell you the issues of the basics collection.
Speaker 6 (20:31):
I know it sounds amazing. I know it sounds amazing.
It's already oversaturated. It is so hard because people go
to big brands that they trust for basics. As much
as I would love to, we have so many other
things that we have to do. And might I say balance?
Might I say our mom, who we adore. She's like
our fashion icon. She's like everything to us. She's so
(20:53):
creative and so confident with everything she wears. Every time
she's talking to us about our brand, she's like, when
are you launching cooler designs? When is your next like
you know, head turning, peace like and stuff like that,
And we're like, and the photos that she'll send us
for inspiration are like the most elaborate busiest. It's like
(21:15):
catre so maybe that's what clouding judgment.
Speaker 1 (21:21):
And you're speaking of your mom. So your parents are
they from.
Speaker 2 (21:25):
Iran or do they emigrate it?
Speaker 1 (21:27):
And oh yeah, I have a friend who did actually
that year as well.
Speaker 2 (21:31):
Yeah.
Speaker 1 (21:32):
So culturally, I mean, are they lingerie?
Speaker 5 (21:36):
Yeah?
Speaker 1 (21:36):
Are they cool with all of it?
Speaker 2 (21:39):
Or are they're like you're cool parents? They're cool parents.
Speaker 6 (21:41):
Obviously we come from a very traditional conservative background community
and home.
Speaker 2 (21:46):
But they're cool. They're supportive.
Speaker 6 (21:48):
They gave us all the confidence and support in the world,
and we're so lucky. But it's definitely very unconventional from
where we come from, how we were raised in our traditions.
Speaker 1 (21:59):
Very well, that's cool, you've got cool, supportive parents. Well,
we actually have some pictures of some of your Oh great,
nothing from the basic collection evidently, but it's not around.
Can you pull up some of those, let's take a
look and you can describe them for us, tell us
a little bit about your So yeah, because we have
(22:20):
a YouTube channel from top of the podcast, so you
can describe them and some people can actually see them.
Speaker 2 (22:27):
I love that.
Speaker 6 (22:27):
Well, thank you to everyone who's watching and not just listening.
That was one of our first photo shoots. That's my
sister and I. My sister's wearing one of our robes.
I'm wearing one of our first braw lettes that sold
out like crazy. That was a really good piece. It
was perfect for the times. There was like something like
that on every celebrity every day in that year. Very
(22:50):
versatile and black cells really well, yeah, exactly.
Speaker 5 (22:55):
To that.
Speaker 2 (22:56):
So that's yeah, the same episodes I was talking about.
Speaker 1 (23:00):
Yeah, do you have any celebrities that wear your pieces
that they're known.
Speaker 6 (23:05):
For the first one, which was really exciting COVID was
Addison Ray who was like a totally organic, unpaid in
feed post, just our brand tag, just her wearing our photo,
our broad lette in a mirre selfie.
Speaker 2 (23:18):
Yeah, she looked amazing. So she sold down on top. Yeah,
that was really fun. It's a great little surprise. It
was so sweet of her.
Speaker 6 (23:23):
We had sent her a bunch of product, and we
liked to gift organically because we say, if you love
our product, we'd love for you to promote.
Speaker 2 (23:30):
It, and if not, like we like to know you.
Speaker 6 (23:32):
Know, and we like to say, like almost six years
in business, we've never paid anyone to wear and post
our product, and it's a very very special thing we
pride ourselves on.
Speaker 1 (23:41):
Well, yeah, that it speaks to your product.
Speaker 2 (23:43):
Yeah, and it took a lot to get there.
Speaker 6 (23:46):
We worked really hard, but we know that that was
successful and we can keep going.
Speaker 2 (23:49):
With that, which is really awesome. Mm hmmm, yeah, amazing.
Speaker 4 (23:53):
Well, if you guys brought any samples, Monica would love
to try some.
Speaker 2 (23:56):
Oh my gosh, I think they're a little too stringy.
Speaker 4 (24:00):
You might get lost.
Speaker 2 (24:01):
But that's a fabulous, stunning Yeah, I know you.
Speaker 1 (24:07):
Well, I will get on long and purchase something, and
I would love to try this. One's wondering, you know
the different like age wise, you don't, you never, you
just don't think of it in terms of an age because.
Speaker 6 (24:21):
Actually limit on like feeling sexy, feeling confident.
Speaker 1 (24:25):
Yeah, well, and yeah you're right, because think about over
at the villages. From what I've heard, that's quite a place.
So in Florida, the seniors community. Oh interesting, you could
probably do some heavy market over there. That's your ideal market.
Speaker 4 (24:42):
But let me tell you, I mean, yeah, the target audience.
Speaker 1 (24:45):
You can have a hole in the car, a special
a special tab on your you know, for the I
didn't for the more seasoned modern women out there.
Speaker 4 (24:55):
Maybe some brock products. I know some people struggle with
the clips.
Speaker 2 (25:00):
You're hilarious.
Speaker 6 (25:01):
I was also going to say, it's I think the
word lingerie can be so intimidating and it's just like
based on how people thought of it over years. But
when you think about it, everybody is buying robes, pajamas,
braw lats underwhere you have to own some but the
word is a little intimidating and it's like only for
the bombshells and sexy girls and between angels. Yeah.
Speaker 1 (25:23):
Well, and so some people are enjoy being comfortable too.
So are women generally comfortable in your pieces? Yes, because
I know some people are like, this thing is killing me.
Speaker 6 (25:34):
But yeah, yeah, and specifically this we have. We had
this in mind when we started the brand. So we
only size between small and large small, medium large, so
it's very comfortable to buy. It's not intimidating, and there's
room in each size large, so it's it's stretchy, it's
it's that's great.
Speaker 1 (25:54):
Yeah, Well, what's your vision for the future of the brand,
are you.
Speaker 2 (25:59):
Sometimes No, we're aligned. I hope we're aligned.
Speaker 1 (26:02):
Well, so we have we She went to school with
Kendra Scott's son and so and so with friends with
her son. And she of course started with the jewelry,
but now you know she's in candles and this and that.
I mean, where what are what do you see your
yourselves doing five or ten years.
Speaker 6 (26:23):
Which we actually talked about all the time, expanding categories
and being like a one stop shop for everything. And
we do have candles and we do have like an
intimacy card deck that like can set the mood with
your partner with sexual questions and where we're so into
the whole world of like self love, self care, but
not in the fabricated way, truly bringing yeah to oneself
(26:47):
for a partnership to a relationship. And we we see,
we see ourselves bringing all the all the things that
could aid a relationship confidence, self love.
Speaker 1 (26:59):
I love that because yeah, I think, and it sounds
it sounds nice and sophisticated and it makes it I mean,
no disrespect to Victoria's secret, but I mean it's, you know,
the higher level of sophistication that I like, well.
Speaker 8 (27:16):
I love.
Speaker 4 (27:16):
Is there a way we can mute it where my
mom can't hear me saying that I'm excited to maybe purchase.
Speaker 1 (27:22):
You go right ahead. Well, speaking of that, let's bring
in the zoomer moms. Let's just let let's just throw
it out there. Of Georgia, I mean, your mom is
super cool, and so we're very fortunate today that our
co host, our usual co host has been out celebrating
her birthday, probably has some cool ingerie later for today,
(27:43):
who knows, and she is here, so we're to wish you.
Julie is our first zoomer mom. Today. We'll tell us
a little bit about yourself, Julie and ask one question
because now you're a zoomer mom, so you get one.
Speaker 2 (27:56):
I don't know.
Speaker 3 (27:57):
Well, first of all, I have like ten questions for Georgia.
That's another.
Speaker 2 (28:03):
Yea valulater.
Speaker 3 (28:04):
Al Right, don't you worry. No, anyway, this is really
amazing because it's really as a parent that sits back
and is a zoomer on the show, that could my
kids work together? And from watching you guys, I think
it could be a resounding yes on most days I
would say, maybe, you know, five out of the seven
(28:24):
days would be all right, So that's really cool to hear.
I guess the question is that I would love I
love the fact that you guys put out flyers right,
and you did it kind of naturally, and people spread
the word and a lot of times that's how I
have done business and gotten amazing referrals. Heather, who's on
our show today, is one of them. So also, I
(28:45):
want to know who your mentor was. I mean, when
you're building a business and you guys took pieces and
parts from other places, who's your mentor? I mean, is
it a fashion icon or is it a business person?
I'd love to hear that.
Speaker 6 (28:59):
A lot lot of friends who started businesses that we
looked up to, I'd say we really took a lot
away from them, a lot the ones that were very
transparent and were comfortable sharing a to z with us
and not feeling afraid that we were going to judge
them or copy or copy them, or you know, we
were just you know, interrogating them for the wrong reason.
Speaker 2 (29:20):
So we had one.
Speaker 3 (29:21):
If they were honest about the ups and downs.
Speaker 6 (29:24):
So the people around us were really our mentors, less
than like unattainable people that we couldn't actually get advice from.
Like those people were less our mentors because I don't
think you ever know the full story all those people. Yeah,
you don't know. It goes on behind those I do
think the friends around. We have one friend who in
the beginning of our business, she hadn't started her big
(29:46):
act of our company yet, which I'm sure you all know,
and she was like ready to start with us. But
she had so many like trivial things that you won't
even think about in the beginning of business, like what
label printer, what label sheets? Like where do you buy
that stuff? Hangtags? Like the trivial things that maybe you
don't get online or from a mentor or from someone
(30:08):
more distant, but that has to come from like a
genuine friend. Yeah, trans like boxes, tagging, ve line, Like
there's so many little things that you think are so
easy to google, but then you have like fifty million
different options. Oh you like who to hire to print
your box, and you want to make sure it's the
best person and you get what you're paying for.
Speaker 1 (30:29):
I've learned that through a friend of ours who's starting
his own brand for men's wear, and so he came
in and showed us. He said, Monica, what do you
think about this tag? The tag is going to go here,
like and then you explain, Yeah, I've got I'm beaning
with the zipper guy. You know it's a lot.
Speaker 2 (30:45):
It's a lot.
Speaker 1 (30:45):
Yeah, it definitely is a lot. Well, Tara, welcome to
the Mom's Club. Tell us a little bit about yourself
and you have a question.
Speaker 7 (30:53):
My name is Tara. I live in Lake Tahoe.
Speaker 3 (30:57):
I do a lot for this school.
Speaker 7 (31:00):
I am an event manager and I also have a
small little gig where I fight help insurance companies on
behalf of people who have home birth. So I'm an
insurance advocate for home birth mamas. Yeah. My question is
is there anything when you were setting up your business
that you wish or if you could go back in time,
(31:21):
that you would change and do differently.
Speaker 2 (31:24):
Yes, I wonder if the same one take it away.
Speaker 6 (31:29):
Maybe we got in over our heads, but we started
with so much inventory. Oh you're obviously not starting with
the inventory. But I would say just take it slow,
and like, now we're in the era of people placing
pre orders on a ton of brands, and I didn't
know how that worked exactly. Like for me, I do
(31:49):
love instant gratification. I'm like, I just want that to
ship soon. But now when you go on certain brands
that are launching and it says pre order there because
they haven't made the product. Yeah, and they'll only make
an after you order it. But we started with like we.
Speaker 2 (32:02):
Had to do.
Speaker 6 (32:03):
We did a lot of events, like we were just
trying to sell as much as we could so you could,
you know, go to the next collection. But now, I mean,
I think that's yeah, great, take it away and I
love that, and pre order is fine. I was like
anti pre order for myself. I'm like, oh, I can't
wait five days for a product. And then I'm like, oh,
it's it's fine, it's okay. Nothing will happen the order.
Speaker 1 (32:23):
I've always wondered what happens to the inventory that's left
Like after the super Bowl, the losing team, you know,
all the shirts get shipped off to or something. Yeah,
what happened there?
Speaker 6 (32:34):
Is that gift a lot of gifting because you still
get brand awareness with that.
Speaker 2 (32:38):
So oh that's great.
Speaker 1 (32:39):
So that's not it's great wasted.
Speaker 6 (32:41):
All sponsor even events like any sort of you know,
women events, events with a lot of you know, female
founders that we like, We're happy to sponsor gift bags
and stuff like that.
Speaker 2 (32:51):
So there's a lot to do with leftover inventory.
Speaker 1 (32:53):
Mm hm.
Speaker 2 (32:54):
That is.
Speaker 1 (32:54):
That is great. Nancy, welcome to the Mom's Club. Do
you have a question?
Speaker 9 (32:59):
All right, thank you guys. I've been really enjoying listening
to your story. So I'm Nancy. I live in Los Angeles.
I'm a mom of three to twins who are currently
freshman in college and a sixteen year old who's home
with me. I have a twenty five year career working advertising,
So I love hearing about your gorilla marketing and the
(33:22):
flyers that you did. I think that's really inspirational and cool.
But another reason this is really resonating with me is
because in this second chapter, I guess in my professional life,
I've started my own company called gen X Pole Arts,
where I am creating an opportunity for women over forty
(33:43):
to re engage with their bodies and learn through movement
and poll dance and aerial arts. I have a podcast
called Fit, Fierce and Fearless, where we celebrate the potential
of women over forty. So this is really personal to
me listening to what you're talking about and being a
(34:04):
part of this. Congratulations on your success that seems to
have been pretty rapid at a young age. So my
question is is there anything you can share with any
other young women or men men entrepreneurs who are struggling
in the beginning. Because you, guys, I think you were
(34:25):
powerful together as a team, it sounds like, and your
family network really also helped you. But you definitely are
hard workers, it's evident. So is there anything that you
can share that you did or learned in the beginning
that helped you really accelerate at the speed which you did.
Speaker 6 (34:43):
Thank you well, thank you for the nice words too.
It's nice to meet you, Nancy.
Speaker 1 (34:48):
Yeah.
Speaker 6 (34:48):
I don't want to sound like a broken record, but
like the offline gorilla marketing, it takes passion and believing
in your brand and in yourself so much, and you
want to really like convince people why they deserve your
product with your own passion and confidence. And I think
(35:09):
it speaks volumes.
Speaker 1 (35:12):
Mm hmm. Yeah, that's great. I agree, Heather, Welcome to
the Mom's Club. Do you have a question and tell
us a little about yourself.
Speaker 5 (35:20):
I love Julie Organ, happy birthday. I love an Austin.
I'm a realtor, but really and truly for this podcast,
I'm an identical twin and we are five minutes apart,
not five hours. Hi, Georgia, I love hearing your story,
and I'm curious. Like my sister and I work together.
We volunteer a lot. I go help her with events,
(35:41):
and we often like overwhelm my mother Like she's like
you two together a force of nature. How how do
you separate that out? I mean, Holly and I are
so tight and we finish each other sentences. We have
very forgiving and loving spouses that accept our relationship. But
how do you like other people incorporate into your world,
(36:05):
you know, with other like either their employees or your parents,
Like it can't just be YouTube.
Speaker 1 (36:09):
All the time.
Speaker 5 (36:10):
How do you know, absorb energy and help from others.
Speaker 2 (36:16):
That's a great question. I love that.
Speaker 6 (36:19):
As my sister and I have very similar character and
mannerisms and values. But we definitely since we are from
different generations, we do have just you know, different interests
and some different sets of friends, and it's everything just
feels natural, like we include each other in everything. We
know how to balance out like energy, we kind of
(36:41):
we know our place, We know each places of each other,
each other.
Speaker 2 (36:44):
Social scenes. Yeah, if it's like you.
Speaker 6 (36:48):
Know, an invitation that was extended just to be nice,
or if I really belong somewhere. I think, like just
we understand each other and being natural. I hope this
is is this answering good answer the question, because it
was really a really good question. We lead with a
lot of respect for each other and each other's time,
if that makes sense, and everybody around us respects us
(37:08):
and our time as well, and our relations they are
like you said, your spouses are very forgiving and understanding.
I think anyone who meets us knows that we're a
package and we always have each other's backs and it
will always be like us first exactly, We've never had
like a you know, a questionable I guess that's had
to shake us before.
Speaker 2 (37:28):
So I hope I was getting to answer your question.
Speaker 1 (37:32):
Yeah you have when you've been entirely female led team
so YouTube. But who else is become friends? It's it's
like friends of yours or people who work.
Speaker 2 (37:42):
Yeah, who worked for us?
Speaker 6 (37:44):
With us was was always like someone we could see
ourselves be friends, yes, when we're con friends with or
like started off as a friend and was like, I'm
just such a big fan of your business.
Speaker 2 (37:54):
Do you have a place for me? And that was
the best way to do it. We liked that dynamic.
Speaker 6 (38:00):
We like like a very comfortable, easygoing environment when working.
So I think people work better when they love who
they're working for and they don't feel like they're being
taken advantage of. We always keep it really, you know,
casual and sweet. We've never had an issue where we
feel like somebody you know, didn't work well for us
and we were too nice.
Speaker 2 (38:19):
You know, if that ever happened.
Speaker 6 (38:20):
There's no limit on being nice, I think, and I
have heard that obviously there should be some set separation
between boss and employees or whatever, but for us, it
works that way to have our thought feminine environments comfortable.
Speaker 1 (38:36):
Which is good.
Speaker 2 (38:37):
Yeah.
Speaker 1 (38:37):
Well, and I love too that you you have that
kind of environment. You support each other, and it's so
obvious just sitting here talking to you that you that's
your personality. And I wrote a book a few years
ago and we interviewed women from all over the country
about their experiences of moms trying to step away from
(38:57):
the workforce and then come back or take time off,
and we'd ask them who was the worst boss you
ever had? And they were all women. I was like,
that's terrible. So we thought we should we write a
different book. So it's great to see women. You set
a good example because it's clear that what you just
said is true. I mean, you're not just saying we
have pleegial, wonderful environment and later we're going to have
(39:19):
somebody write a book about We're honest. Yeah, I know
you're great. So I think that's wonderful. Emily, who is
not a mother yet but will be someday, I suppose
is the Zuber niece will call her she's my niece. Emily.
Welcome to the Mom's Club, and you're kind of part
of the target market for their product. So tell us
(39:40):
a little bit about yourself.
Speaker 2 (39:42):
I know, I love it. Hi, I'm Emily.
Speaker 8 (39:45):
I graduated from UCLA in June, and I'm actually about
to start a new PR job next week in La
So I loved hearing what you had to say about
how PR kind of helped you eventually start your own business.
I also have a sister who's three year older than me,
so I was kind of wondering if there's anything that
you guys have learned about each other as business partners
(40:07):
that you didn't know about each other.
Speaker 2 (40:09):
From your relationship as sisters before. Wow, amazing question. My
answer is nothing.
Speaker 6 (40:18):
Honestly, I don't think I learned learned anything more about
my sister working with her than I already knew, which
is nothing.
Speaker 2 (40:26):
One day, So I think I think not.
Speaker 6 (40:29):
I think we really knew each other or if something
came up, then we know where it came from and how.
Speaker 2 (40:37):
It related to that other person. I really feel like
we just know each other.
Speaker 6 (40:40):
So yeah, it's hard to say I'm learning something new
about about her. I think working with someone is way
more natural than someone thinks it is, like when you
look at it from the outside and people look at
you and they're like, oh my god, you're starting a
business with so and so, and like everyone has a
comment to say about everything, Like if it's your best friend,
it's something. If it's somebody from college, they have something
else to say. If it's family business, they have something
(41:02):
else to say. But at the end of the day,
whoever you work with should feel really natural to you,
and you should have like a very comfortable and respectful relationship.
Speaker 2 (41:11):
So that's all that kind of matters.
Speaker 1 (41:13):
Mm hmm. Yeah, Well that's why I have a great
relationship with Julie, my co host, because we're really good friends.
Despite what everyone else said about her, it was like,
I'm going to be with her. So no, it's great.
So you'll see yourself retiring together in this in this
job or do you think maybe you're going to do
some day and do other day.
Speaker 6 (41:33):
I could see myself doing a million other things. I
could see myself doing this forever. Yeah, we're so young,
and yeah, I'm curious.
Speaker 2 (41:42):
I say this plus more.
Speaker 1 (41:43):
I don't know.
Speaker 6 (41:44):
It's like, I don't think either of us are the
type to like actually retire.
Speaker 2 (41:48):
I think it would be we'd be doing this plus building,
maybe another brandt my.
Speaker 6 (41:53):
Pre med semester, does anything on the line if I
ever want to jump into that.
Speaker 2 (41:58):
We're really open.
Speaker 1 (41:59):
Well, you all are amazing, as we say here on
the Mom's Club, and you're you're so amazing for the
moms out there, so we haven't. We have events that
we sponsor around the country with moms so moms can
get to know each other and become zoomer moms too.
So if you see events around the country that you
hear about, you want to sign up and come meet
(42:21):
other moms and maybe be a zoomer like the zoomers
you met here today. And these lovely ladies Beverly Hills
Lingerie donated to our event in Dallas, and we are
so appreciated. You're so generous pleasure, and it was and
very well appreciated. The when that prize was given out
everybody and the cheering. I was, I'd thrown my card
in there, and I thought I'd put it closer to
(42:42):
the top, so that way, But thank you so much
for being so generous pleasure.
Speaker 2 (42:47):
Of course.
Speaker 1 (42:47):
Well where can we find your product and where can
people find you on social media? Oh?
Speaker 6 (42:53):
Our website is just Beverly Hills lauingdery dot com and
you can shop us on Instagram at Beverly Hills Laundry
And I think those are our two main channels that
people shot from the most. And if anyone is listening
and has more questions, please reach out.
Speaker 2 (43:08):
We'd love to.
Speaker 6 (43:10):
On Instagram. You can click, you know, the little email
button on Instagram. We will get the email and respond.
Speaker 1 (43:16):
Okay, well great, well, thank you so much, Thank you
so much. When I try some of that laingerade, take
some photos, send them to you. Maybe you want to
use me as a model. It's a joke, but thank you,
thank you so much, thank for being here today. You've
been fabulous. It's been wonderful.
Speaker 2 (43:34):
Thank you.
Speaker 1 (43:35):
Well, I just can't believe that our time is close
to the end. But we want to thank our sponsors,
the Beman Hotel where we had our great event in Dallas.
They're they're amazing and New Calm, which is a stress
free app you can sign up for you Calm. It
helps you sleep better, focus, have more energy. And Moms.
(43:58):
If you put Mom's Club in the code at check out,
you will get fifteen percent off every month of your subscription.
So you absolutely want to do that. Well, Georgia, thank
you so much for subbing in for your birthday celebrating
mom out there. You've been You've been amazing. As a
(44:19):
matter of fact, Georgia, after the show, maybe we want
to sit and talk about, you know, did you want
to be you want to be a co host?
Speaker 5 (44:25):
No?
Speaker 1 (44:26):
No, no, no no, I think she's gonna have a
problem with you. No, no, that maybe the eleventh things
she wants to talk to you about. She talks about
to me about it first. No, thank you so much.
You were great. I really appreciate it.
Speaker 2 (44:39):
Thank you.
Speaker 4 (44:40):
It is really nice to meet you.
Speaker 5 (44:41):
What is well?
Speaker 2 (44:42):
Thank you for having us.
Speaker 1 (44:44):
Thank you.
Speaker 2 (44:44):
A happy birthday to Julie.
Speaker 1 (44:46):
Yes I would sing, but that would kind of wreck
the happy birthday. Yes, yes, actually thirty nine, that's the
birthday you celebrate. You'll have that celebrate that birthday the
rest of your life, so enjoy it's first one. Well,
thank you moms again for joining us today, but we'll
be back next time with other moms and celebrities, extraordinary
(45:09):
moms just like you out taking your time to be
with us today. We know your me time is precious
and valuable. Thank you for spending it with us. And
remember the Mom's Club motto. If you don't laugh sometimes, ladies,
you are going to cry. So keep laughing, ladies, and
we'll see you next time inside the Mom's Club
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