March 22, 2024 • 29 mins
As a highly sought-after clinician and coach, Cheri Sotelo has worked with high-profile celebrities, athletes, influencers, and corporations, offering her expertise and guidance. She has been featured on renowned podcasts, news media stations, and international stages, sharing her insights and knowledge on mental health, well-being, productivity, and profitability. Her comprehensive approach and global reach integrate various aspects of life to help individuals reach their highest potential and lead fulfilling lives.
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(00:04):
Welcome to the Brett Davis Podcast.Hello everybody, it's been a while.
Great to see all of you,and I have a special guest today,
Cherry so Tello with me, who'sthe founder of the Operation of Impact Tour
and many many other things. She'slike a Swiss Army Filipino Swiss Army knife.
(00:25):
Yes, I'm ready prepared. Ver. Yes, it looks very,
very, very Asian. Very it'snot just when I smile. Oh,
okay, I didn't say that.I did so you did so. I
appreciate you coming here all the wayfrom Las Vegas, which is one of
my favorite cities in the country.I love Las Vegas. How could you
(00:46):
not? Well, Cordad's pretty nicetoo, it's beautiful. Did you like
the little area of the waterway anddowntown And yeah, but I hurry up
and got here on time. I'msorry. No, please, don't be
sorry. So why don't we talka little bit about what the Operation of
Impact Tour is for people who arenot aware of that. So, the
Operation Impact Tour is a phenomenal speakercircuit that I put together through a nonprofit
(01:11):
organization, my Face of Illness coOp, which I love so much,
and it's speakers of high value givingback to the community at large, while
I collect statistics and data and givethat information right back to each city so
they can ask for funding and tosee what kind of impact has made.
And then Impact Operation Impact stands forits integrity, management, psychology, action
(01:36):
culture, and thought, wow,how did you get into this? Well?
Unfortunately and fortunately someone that I metback in June at one of the
real success meetings in Scottsdale is atwo time double lung transplant Stonemason. All
he's ever wanted to do was becomea speaker full time because on the rock
pile it just about killed him.Almost twelve years ago. He had his
(02:00):
first set of lung transplant done,then he had his second set of lung
transplant done. What most people don'tknow is Silicosa's fibrosis affects the mining industry
and affects all of these individuals thatcreate these beautiful granite countertops, travertine floors,
all flagstone, and there's nothing medicallyavailable to do. Somebody's waving at
(02:20):
you, what is she trying tosay? We don't spoke, We're not
going to smoke. We should havebrought stogies. Oh, man, here
we go, We'll go away.Stove yell the way. Yes, okay.
So when I met him, Iwas wondering what does he have to
do to become a speaker, Andhe was spending thousands upon thousands upon thousands
on stages just to get fifteen minutesat a time, thirty minutes out of
(02:44):
time. Come Thanksgiving Day, hecalls me from the hospital. Hey,
Sherry, I'm in the hospital again. They just wanted to double check to
make sure something's growing. I aspiratedin one lung. He can't go through
another lung transplant. I mean thatwould be lung numbers seven and number eight.
That doesn't look good at all.So instead of me serving my homeless
(03:06):
veterans for Thanksgiving, I went tomy office and I wrote up a whole
speaker's tour where every speaker that comesin utilizes my nonprofit to pay a speaking
fee. This all of the feescollected for nine different segments of everything from
business entrepreneurship to transformational to women's empowerment. Each one of these segments helps pay
(03:28):
for the facility itself. Vendors areinvited. Vendors get a tax write off
for donating to this venue to speak. All I told him was, Hey,
you want a speaking stage. I'mgoing to give you a speaking stage.
In fact, let's go ahead andmake a speaker's tour. And that
was enough for him to say,Okay, I have to hurry up and
get better. No more being onthe rock pile. I'm going to get
(03:50):
my book finished. I'm going tofinish handwriting my manuscript. And then there
it was. Operation Impact was bornall in day, in a matter of
a day, because I could andallows somebody one more day on a rock
pile that was going to kill them, just so that somebody can hear their
story. So I'm curious, whatdoes he talk about? What is he
writing about. He's actually writing aboutbeing a warrior and not giving up and
(04:12):
not giving in and never letting somebodyelse guide what you want to do in
life because you can go and achieveanything you want. Here's the harder part.
On Christmas Day, he calls me, tells me, hey, I
had this great conversation with my brother. My older brother, who I didn't
know at the time, also hadthe same lung condition, but opted to
not have the double lung transplant becausehe was too on that rock pile.
(04:36):
He said, hey, bro,guess what. I finally got a speaker's
to our January first, we're goingto start hitting the road hard and we're
going to get out there and thepress releases are done and the media is
involved. And his older brother,he's a idol. He said, you
know what, Bro, I'm soproud of you. Three hours later,
he got the call that his brotherfell asleep and never woke up. I
(04:57):
had a feeling you're going to saythat it made that much more of a
push to not stop. There's nothingthat's going to stop me or get me
off this path to make an impactacross the country for worker safety, for
leadership, for those that want todo something they've never done before. This
is about adventuring into something new,kind of like what you were talking about.
(05:18):
You want to adventure into new things, Let's do it. Let's explore.
We only have so much time,and I think a lot of times
all of us get into the situationwhere we have fear, fear of failure
for a success. Am I leavinganything out? Fear of people? For
people, And there's three things andthat's people too. Yeah, there's three
(05:39):
things I don't fear. I don'tfear death. I don't fear people,
and I don't fear losing, becausewhat is all of that? It's nothing
more than one more challenge in lifethat we get over. You know,
we rise over these humps every singleday I have. We may have speed
bumps, we may have roadblocks hereand there, but there's no permanent wall
in our way. The only timewe're in our way is us. So
(06:00):
what does fear do? Fear iseither going to drive you and motivate you
or help you build discipline, orit's going to stop you and pivot you
into something else. Who knows whatthat something else is going to be.
We can't know for sure. It'strue. So you've been an entrepreneur your
whole life? Yes, how doyou? How does how does an entrepreneur
become a psychologist? I mean,I feel like I'm a psychologist. It
(06:21):
is one other credentials. But howdoes that all happen for you? How
did that happen for you? Oh? Boy? Seventeen years of college and
grad school and seven degrees and stuffI usually don't talk about. But my
very first year, my very firstclass at San Francisco State University back in
the nineties. I was a businessmajor, got into that psych one on
one, you know, that absolutelyundergrad requirement. And I sat there and
(06:43):
in the back of the classroom,and I'm watching all of these different majors
trying to understand the psychological principles ofdecision making. And I said, this
is what it is. You knowin San Francisco. Born and raised in
San Francisco, my father always said, just do everything that you can learn,
a whole bunch of stuff. You'llbe without a job. That's great.
I don't need a job. I'mgoing to be the owner. And
so it's like, I need toswitch to be a psych major. Why
(07:06):
Because no business runs without people,true, And what better way to know
people and to know businesses than toget into that mind So I got in
that mind space and I stayed inthat mind space. But then it went
a little bit further as I decided, Okay, I'm going to come out
of California. Where do I wantto go next? Where do I want
to tend grad school? It's Igo, well, Las Vegas twenty four
(07:29):
hours Mental Health unlvm HM. SoI did my master's at UNLV. I
went from cal Poly to UNLV calPoly didn't have a graduate program, so
I did my master's there and masterin clinical mental health psychology with a minor
and addictions treatment. Because I onlywanted to work ten years. It's like
no better place. Twenty four hoursof this. I have a project management
mind. I'm going to set upthese clinics, do everything I need to
(07:53):
do. But then I needed somethinga little bit further. It's like,
okay, I'm going to go.I want to do slightly different than the
regular clinical psychology. I went toPACIFICA. It's a depth psychology program for
Union trained learning. And look atwhere we're at today with all the spiritual
stuff. We talked about shadow work, we talked about bracelets, the crystals,
that everything else. This is thearchetypes, the synchronicities, this shadow
(08:16):
work. We came out of pandemicjust looking at ways of non conventional thinking,
and here we are. I justhappened to do it twenty years in
advance. I think we always have. And I think also the way what
you're talking about is very cultural withthe Hispanic Latino groups as well as the
Filipinos, Native Americans. I thinkeven Chinese also very I don't know about
(08:43):
India. I mean, they havetheir their faith and what they do.
But you know, I know alot of people from various Wakshall's life and
I don't know if the pandemic,If I'm not understanding what you said,
You feel like we got more peoplegot more interested in this absolutely, because
(09:05):
it's the only time we've had aworldwide human experience. We were all locked
down with nowhere to go. Wedidn't have a choice in the matter.
We weren't given the opportunity to say, hey, I don't want to participate
in this activity. It happened tous, and it happened for us controlled
us. It really did. Andso do you think it was a something
(09:26):
that happened on purpose or do youthink it's something that happened by accident.
I think it happened evolutionary. Therewas going to be some way of trying
honing in on what's going on.From just the medical stance, we were
watching people become more and more illevery single day, becoming more susceptible to
different things. Immune systems are changing, and then here we came across this
(09:50):
one piece all over against just likethe black plague that went through we have
done this more than once in humanhistory. It's just never been this grat
you know, this great and enmass because we have the communication where one
country can call another country and say, hey, by the way, we're
just going to go ahead and stopeverything, and they're high fiving saying,
yeah, let's just shut it alldown and see what we can do and
(10:11):
control. Did it come out ofa lab that I don't know? It's
hard to say. You know,there was that old two thousand and six
I believe statement at World Health Organizationrequiring or not requiring requesting that the coronavirus
vaccination being made, and it wasrejected. Back then, I understood they
(10:33):
had it though. I understood theyhad been around. Right, it's absolutely
been around. We can look atold Lysol bottles and see, hey,
it's here for human coronavirus. Wehad the five different ones. Pick up
a bottle that was from before twentynineteen, November twenty nineteen, and it
was still there. This isn't somethingnew to us. Is it still on
there? Yeah? It is absolutely, it's still on there. Yeah.
I didn't know that it's part ofthe ingredients or the little did not know
(10:56):
that. I love to read labels. I do too, And I can't
believe I missed that one. Sowhere are you going to go? What's
next? Because it sounds to melike every day you get up and it's
an adventure. It is. Youknow, you called and said, hey,
can you come on down? Absolutely? What are we going to do?
Don't know, We'll figure it outwhen we get there, right,
But that's how operate, how operationimpact works, what impact needs to be
(11:20):
made today. I'm going to pickup, I'm going to go. You
know, that's the beauty of beingthat unattached. I would say unattachment,
unavailable. But my focus is thecommunity. My focuses are the people.
My focus is the message that needsto be sent, no matter what the
message is, which is why Ispent so much time in school, you
know, to go back to that. Every time I had to hire somebody
(11:41):
for my business, I went backto school and did a degree, or
I did a certification, or Idid something else. I were able to
do that because I would think thatyou'd be worried about the person how they
ran your business. I ran allmy business, but you were going to
school. Yeah. I did roughlyone hundred hours a week every week for
more than twenty five years, SoADHD. The beautiful part of it.
(12:01):
Again, one of those things thatthey don't realize is that we are those
project managers. We can go,go, go, in fifteen different directions
because that's exactly what our brains need. Well, I think I'm like that,
but I think you're more of that. I'm like that. I have
that the same thing with you.Hear most entrepreneurs do, and it's only
within the last ten years that it'sreally gotten a negative. So why is
(12:24):
it when you when people that thinkoutside the box, that like we do,
they're entrepreneurs, and that we haveall these different plate spinning, why
is it we get categorized as notbeing focused because for someone that can't do
what we do, it's too hardfor them to keep up. Okay,
essentially that's the bottom line, muchlike with ASD autism spectrum disorder, which
(12:48):
kind of a downfall to put themall together. But these individuals why they
tend to be the geniuses of theworld. Their mind focuses on what they're
great at with zero acknowledgment or verylittle acknowledgment, social pressure, emotional response.
They bypass all of this stuff thatwe would ordinarily be distracted by right
down to relationships. Since when wasthat a bad thing? Look at our
(13:11):
inventors, look at all of themain people in different type of entrepreneurship that
focused focus, focus, they hyperfocused. Just now we're calling it.
Oh, you know, you gotto learn these social skills why they're brilliant
in all these other ways. SoADHD is right up there with it.
We can do fifteen things at onetime. It's okay, We've got it.
(13:31):
It's fine, no problem. Infact, we're really good at it.
It's we're built that way. Absolutely. Yeah. Very interesting because I've
heard that from various people. Everythingyou said I've heard before, but the
way you put it, just it'sperfect. So you've written some books,
yes, how many books? Six? Six books? Yeah, just a
(13:54):
few few, and they're all onAmazon. What's your favorite one? It
has to be the Face of IllnessVolume one, Badass Beauties. Okay,
So tell us a little bit aboutthe book. So it's actually this one
is a coffee table art book.And I took executives and entrepreneurs that had
chronic medical conditions that came to mefrom some way in therapy. Oh I
(14:16):
have depression or I have anxiety,and I'm swinging through moods, and I'm
one of the very first person thatsaid, hey, what do we have
on medical conditions? Because our bodiesare systems. We're just like a car.
If one part is off, youknow, one spark plug's bad,
guess what the car shakes. Wemay not sometimes be able to change that
spark plug, but let's make itrun a little bit smoother. And all
(14:39):
in all, the people that arefeatured in that first volume, yes they
have mental health concerns as a byproductof their medical condition. And so what
I've done is I outlined this isthe beautiful piece of who you are and
what you have going on on allof these conditions, and we just connected
the dots and so you're not thiswalking diagnosis under a mental health piece.
(15:03):
And that actually a lot of thatcame out of pandemic because people weren't seeing
their regular doctors. It was soeasy to say, hey, you just
have anxiety, Hey you just havedepression, because they couldn't see you anyways
to test for any of the otherthings. So I did a lot of
reactions. And the seven people thatare in there, they are medical patients
(15:24):
that were largely ignored and ended upin my clinical field. So what I
did with that was took three categories, which was hope, SaaS and badass.
So yes I did. Hope wasreally about, hey, we're looking
at our future. We sat downin this chair one way and aren't my
(15:45):
stylis Christopher Montoya's chair sat down raw, scared, vulnerable. They just finished
their interviews talking about all of theirmedical conditions. When they stood up,
it was different. Their shoulders werepulled back, their chins were up high,
and they're walking around like, yeah, what is this? I love
this? And everything changed from thatpoint forward. They never looked back,
(16:10):
and so that was one of mybiggest dedications. Once I got back all
of the images from the individuals andhe said, you know, this is
something that has to be bigger thanjust a coffee art table, just a
personal experience of professional photography and modelingand so on and so forth. It
was asked to be a documentary atsome point. Unfortunately one of the key
(16:33):
members is now dealing with cancer.I'm sorry, Yeah, it's hard,
but we continue on. And sothat Face of Illness project is something that
Gosh is so near and dear tome, which is why my nonprofit is
Face of Illness co OP. Soall my projects operate same like operation impact
off of our medical conditions that madeus believe once that something's going to stop
(16:56):
us, because we don't stop unlesswe have to. What keeps you from
becoming down? Working with so manypeople that are, you know, challenge
mentally, how do you keep yourselfup? I put myself in that position
by choice, knowing that I hada choice. Every day, I make
(17:17):
a choice to do what I do, so one that's the empowerment piece.
If I'm not in control of beingpresent in that day, then I would
we come down. I would succumbto everyone's conditions. And that's that's a
feel good and an empathic place thatI work in. So at the end
of the day, I tell myselfI did the best I could. I'm
(17:41):
just human like anybody else. Istill have my great days, I have
my bad days. But if Ican't be present, then I can't help
that other person also help themselves.And so as long as I operate with
good integrity, which I always doand I'm very honest, and a lot
of my clients they just love thefact that any one liner can come out
of my mind at any given moment. You never know what you're gonna get.
(18:03):
It helps keep them up. SoI know that I create smiles,
but I leave truth as the forefront. So how do you not feel good
about that? That should never bringyou down? Our truth should never bring
us down, no matter what itis. I understand. And we have
such a young, young generation ofkids that are depressed, and I'm wondering
(18:26):
how much of that happened during thepandemic or what was already happening before the
pandemic. This is a very big, loaded question that I've been working on
and working against and working for fordecades, because the depression that we see
today is more caused by our nutrition, our electronic babysitting, if you will.
(18:51):
Yeah, well, just in general, the stimulus that has very shortstops,
you know, YouTube, short videos, commercials, video games, that
lack of attention. But it's thatdisconnect also from the family unit. And
so what we're seeing is what clinicallylooks like depression could be lack of self
esteem, chemical imbalances in their systemfrom eating fast food, eating these high
(19:17):
inflammation foods. Ninety to ninety fivepercent of the serotonin, which most of
us can attribute depression to is inour gut? What are we eating?
What are we putting in these children? My clinics were all holistic clinics,
non medication, mostly non medication guidedclinics for ADHD and autism. First thing
(19:37):
I did is take all the nastyfood out of their way, fed them
organically, understood what each of thechemicals did for them and for their bodies,
and I'd see behavior reductions and moodchanges in two weeks or less without
medication. Without medication, yes,and I was one of the biggest people
in the Clark County School district.When there's behavioral children with Island children,
(20:00):
they said, give them over tome. I was the version of Scared
straight. After Scared Straight was removedbecause they don't bother me. I have
all the patients in the world,But if the adults that are shopping are
contributing to all of these conditions,then it also takes training of the adults
and helping them see just by doingsmall little movements. Maybe that isn't depression,
(20:22):
Maybe that is other things. Maybeit's about where can we meet kid
and child and siblings on a biggerscale. So now with the pandemic,
locking children up and saying, hey, you have to homeschool, you have
to be here, you have toYeah, you lose all of that autonomy
piece. Your creative ability has takenaway. Your socialization is taking away.
(20:47):
Yes, it looked it created alot of depressing type features. But like
a car you put if we're drivingto Mercedes and you need ninety two gas
and you're putting in eighty seven,the car is going to run horribly.
That's what we did to our children. It's very interesting. There's so many
topics of things that we're covering awide range of things from anybody out there.
(21:08):
Now we're going to go into business. Okay, likes what it said.
You are a Filipino Swiss knife.Yes, I have a different type
of Swiss knife. There's also Filipinowho's running the show. Thank you for
doing the show, of course,Sarah, So in business, for people
that want to go into business,what's what's the first thing you would tell
(21:30):
them if they want to go intoa business for themselves, what what should
they do? If they want tostop working for an individual and they want
they want to take that leap offaith, want to be an entrepreneur?
Maybe always want it to be.And there's a lot of opportunities of things
that are available now that there weren'tever before. Right, So what would
(21:53):
you tell them? It actually startswith a question, not a statement,
and it's why, that's why doyou want to do that? And if
I get back that answer of well, because I don't want to work all
the time, I said, well, there you go, we're gonna have
wrong answer. Number One, entrepreneurswork more than anybody else. We never
ever, ever stop because business comeshome with you, businesses in your dreams,
(22:17):
businesses in the morning, business interfereswith you, or you know,
is everybody hearing what she's saying?You're not giving up as easy. I
heard somebody one time say you're anentrepreneur because you don't have to work as
many hours. And that's not that'swhy she's my ex wife now sorry,
(22:40):
No, it's really about do youhave what it takes? Do you have
the grit? Do you have theare you able to commit to the grind?
Because I don't think. I don'tthink most entrepreneurs realize that they're going
to have to sleep. What theydo, eat, what they do when
their friends are out going out theymay not be able to go out because
(23:02):
they have deadlines and things they haveto work on. Yeah, and it's
understanding that there's the job, whichthat's the time that you're earning the money,
and then there's the work. Becauseyou're following a passion. We're told
to work on ourselves all the time. Sure, work on your self care,
work on self love. But thenwe also use that same term work
in entrepreneurship as oh my gosh,I always have to work. Well,
you should be, but what timeis your job because in your job hours,
(23:26):
your money making hours, that's adifferent story than just the work that
you're putting in. That's what entrepreneurshipis about. It's putting in the constant,
chronic work because you're passionate about it. Motivation is about passion, Discipline
is about doing the job. Justdo the job. And so understanding that
(23:47):
you have to go from idea tofruition, fruition to realization, the realization,
evolution, evolution, revolution, andrevolution to solution. It doesn't just
stop with I have this brilliant idea, idea, it's going to make millions,
it's going to be so great,And then you sit back and you're
like, okay, so, how'sthis going to happen for us? It
(24:08):
doesn't. Now you have to evolve. Your business is going to evolve.
Your ideas are going to involve.Anybody that's gone to grad school understands the
whole process of writing these papers.They're like, ah, the idea is
just too broad and narrow it down. And you're like, I can't just
narrow it down. Yeah, youhave to. This is about meeting the
marketplace. Whatever your marketplace is,whether it's in a brick and mortar building,
(24:33):
whether it's in human services, whetherit's in creative or art. You
have to continue. You're going toevolve to always fit. We change all
the time. That's just what happens. Maturation is something else too. Things
are changing faster. Yes, absolutely, I don't know if that's good.
It is what it is. Canwe stop it? Can you slow down
(24:56):
things? No? You go withit. The time is always take trust
me. We'ld all love to stopthe clock. At some point, wouldn't
have half these grays or half thesewrinkles, you know. Thank goodness for
the Asian side where it's still kindof holding up. I mean, I'm
sure Sarah can agree with me.On this one. Asian aging. It's
a thing. Well, I havea mother in law who just turnedity two,
(25:17):
right, and she looks amazing.She was always looks great and she's
not aging. And I'm like,you know, like the last week,
you know, God forbid that periodof time when it's your last week,
when it's time for you to leaveor die. You're going to get an
invoice by the grim Reaper and thenall of a sudden, all these wrinkles
and everything are going to come toyou like that last week You've been getting
away with You've been getting away withthis for like ever. So how we
(25:41):
got on that subject, I don'tknow, but who knows. So anybody
out there, what would you?What do you call yourself? What you
do? I mean, because you'reyou're there's a variety of things that you
do other than I as your doctor. I'm a global impact strategist. They're
like, what in the world isthat? Well, let's go ahead and
just bring it real simple global.I work around the world. Oops,
(26:03):
and I hit things apparently too.So I work around the world impact.
It means I'm going to work wherechange is needed. Strategists, I work
just like project manager in most cases, a lot of people call themselves strategists,
so it's not always a very understoodterm. Some people strategize in their
field, in their lanes. Well, it comes back to that global I'll
(26:26):
look at entire operational operational analysis ofa project and strategize that way. So
this is something that you're able toI mean, this isn't something you can
just learn. You probably could.It seems like what I'm feeling. You
digest this, feel what's going on. You're able to chew figure it out,
(26:48):
and then you digest it and thenyou're able to give conclusions and answers
to something like you know, noteverybody can do that. No, would
you agree? That's kind of Isit a gift? I think so,
And it very much comes with partof that ADHD or higher higher level operating
brain. I love giving people thevisual. If they've ever seen Oppenheimer and
(27:08):
he sees all of these things,that's actually how I see projects. And
it's just pulling and pulling until thingscome out on a big white board.
Always have a huge white board withme. You always have a whiteboard and
do my big white board. I'vehad full wall ones. Right now,
I use a smaller one, soit's within our virtual camera field, because
then otherwise I would want right allover the wall. And so I've always
(27:30):
wanted the whiteboard. Then why didn'tyou get one? I don't know,
And it's I've always wanted. We'vetalked about it where I can just get
one and just I have these visionsof things I've always wanted to write on
do so then you just do it. Yeah, I have to figure we
have to figure out how to dothat. But yeah, I always wanted
to do this. I think wethought about doing this as one of our
offices, Sarah. So this isa gift and you're using it to help
(27:52):
other people with and you so youhave a variety of things you really not
you can't define what you do.I'm sounds like you're not organized. It
sounds like you're you can't focus,right. But I'm terribly organized. And
people that aren't organized actually dislike howorganized, protocol, strategic, and on
time I am because I know exactlyhow long it takes to get everywhere and
(28:14):
do everything while this is running hereand that's running there. Not being understood
doesn't mean I'm unorganized, and thatgoes for any of us that think like
this interesting. Okay, we haveall of our information there. This has
been a great podcast. I've enjoyedit me too, and I think we
could go on forever. We probablycould, you know. I think we
want to use this podcast as away to First of all, it's not
(28:36):
anything like we've ever done. It'sunique because I've never interviewed anybody like you.
You're very gifted in a lot ofways, and you're nice, which
is nice. Nice, ye,bonus. All the information for Sherry is
there. And is there any onelike last note of something you would want
to say to everybody in the audienceout there, like something that comes to
(28:57):
mind or your heart, your soul. Make every minute count. We never
get that one minute back there yougo. Okay, everybody take care.
And to my sponsors everybody out there, take care. Thank you for Indian
Motorcycle, Thank you for and theyare a sponsor, and thank you.
Also. I thought you're Harley ifI knock everything over, stop moving.
(29:22):
And then of course Indian Motorcycle thatI said, oh they're they are right
there, Thank you, sir.I appreciate that they're all there. Do
we have bonafaicceete to the garage.Okay, everybody, take care and we
will see you next week. Thankyou.
Welcome to the Brett Davis Podcast.Hello everybody, it's been a while.
Great to see all of you,and I have a special guest today,
Cherry so Tello with me, who'sthe founder of the Operation of Impact Tour
and many many other things. She'slike a Swiss Army Filipino Swiss Army knife.
(00:25):
Yes, I'm ready prepared. Ver. Yes, it looks very,
very, very Asian. Very it'snot just when I smile. Oh,
okay, I didn't say that.I did so you did so. I
appreciate you coming here all the wayfrom Las Vegas, which is one of
my favorite cities in the country.I love Las Vegas. How could you
(00:46):
not? Well, Cordad's pretty nicetoo, it's beautiful. Did you like
the little area of the waterway anddowntown And yeah, but I hurry up
and got here on time. I'msorry. No, please, don't be
sorry. So why don't we talka little bit about what the Operation of
Impact Tour is for people who arenot aware of that. So, the
Operation Impact Tour is a phenomenal speakercircuit that I put together through a nonprofit
(01:11):
organization, my Face of Illness coOp, which I love so much,
and it's speakers of high value givingback to the community at large, while
I collect statistics and data and givethat information right back to each city so
they can ask for funding and tosee what kind of impact has made.
And then Impact Operation Impact stands forits integrity, management, psychology, action
(01:36):
culture, and thought, wow,how did you get into this? Well?
Unfortunately and fortunately someone that I metback in June at one of the
real success meetings in Scottsdale is atwo time double lung transplant Stonemason. All
he's ever wanted to do was becomea speaker full time because on the rock
pile it just about killed him.Almost twelve years ago. He had his
(02:00):
first set of lung transplant done,then he had his second set of lung
transplant done. What most people don'tknow is Silicosa's fibrosis affects the mining industry
and affects all of these individuals thatcreate these beautiful granite countertops, travertine floors,
all flagstone, and there's nothing medicallyavailable to do. Somebody's waving at
(02:20):
you, what is she trying tosay? We don't spoke, We're not
going to smoke. We should havebrought stogies. Oh, man, here
we go, We'll go away.Stove yell the way. Yes, okay.
So when I met him, Iwas wondering what does he have to
do to become a speaker, Andhe was spending thousands upon thousands upon thousands
on stages just to get fifteen minutesat a time, thirty minutes out of
(02:44):
time. Come Thanksgiving Day, hecalls me from the hospital. Hey,
Sherry, I'm in the hospital again. They just wanted to double check to
make sure something's growing. I aspiratedin one lung. He can't go through
another lung transplant. I mean thatwould be lung numbers seven and number eight.
That doesn't look good at all.So instead of me serving my homeless
(03:06):
veterans for Thanksgiving, I went tomy office and I wrote up a whole
speaker's tour where every speaker that comesin utilizes my nonprofit to pay a speaking
fee. This all of the feescollected for nine different segments of everything from
business entrepreneurship to transformational to women's empowerment. Each one of these segments helps pay
(03:28):
for the facility itself. Vendors areinvited. Vendors get a tax write off
for donating to this venue to speak. All I told him was, Hey,
you want a speaking stage. I'mgoing to give you a speaking stage.
In fact, let's go ahead andmake a speaker's tour. And that
was enough for him to say,Okay, I have to hurry up and
get better. No more being onthe rock pile. I'm going to get
(03:50):
my book finished. I'm going tofinish handwriting my manuscript. And then there
it was. Operation Impact was bornall in day, in a matter of
a day, because I could andallows somebody one more day on a rock
pile that was going to kill them, just so that somebody can hear their
story. So I'm curious, whatdoes he talk about? What is he
writing about. He's actually writing aboutbeing a warrior and not giving up and
(04:12):
not giving in and never letting somebodyelse guide what you want to do in
life because you can go and achieveanything you want. Here's the harder part.
On Christmas Day, he calls me, tells me, hey, I
had this great conversation with my brother. My older brother, who I didn't
know at the time, also hadthe same lung condition, but opted to
not have the double lung transplant becausehe was too on that rock pile.
(04:36):
He said, hey, bro,guess what. I finally got a speaker's
to our January first, we're goingto start hitting the road hard and we're
going to get out there and thepress releases are done and the media is
involved. And his older brother,he's a idol. He said, you
know what, Bro, I'm soproud of you. Three hours later,
he got the call that his brotherfell asleep and never woke up. I
(04:57):
had a feeling you're going to saythat it made that much more of a
push to not stop. There's nothingthat's going to stop me or get me
off this path to make an impactacross the country for worker safety, for
leadership, for those that want todo something they've never done before. This
is about adventuring into something new,kind of like what you were talking about.
(05:18):
You want to adventure into new things, Let's do it. Let's explore.
We only have so much time,and I think a lot of times
all of us get into the situationwhere we have fear, fear of failure
for a success. Am I leavinganything out? Fear of people? For
people, And there's three things andthat's people too. Yeah, there's three
(05:39):
things I don't fear. I don'tfear death. I don't fear people,
and I don't fear losing, becausewhat is all of that? It's nothing
more than one more challenge in lifethat we get over. You know,
we rise over these humps every singleday I have. We may have speed
bumps, we may have roadblocks hereand there, but there's no permanent wall
in our way. The only timewe're in our way is us. So
(06:00):
what does fear do? Fear iseither going to drive you and motivate you
or help you build discipline, orit's going to stop you and pivot you
into something else. Who knows whatthat something else is going to be.
We can't know for sure. It'strue. So you've been an entrepreneur your
whole life? Yes, how doyou? How does how does an entrepreneur
become a psychologist? I mean,I feel like I'm a psychologist. It
(06:21):
is one other credentials. But howdoes that all happen for you? How
did that happen for you? Oh? Boy? Seventeen years of college and
grad school and seven degrees and stuffI usually don't talk about. But my
very first year, my very firstclass at San Francisco State University back in
the nineties. I was a businessmajor, got into that psych one on
one, you know, that absolutelyundergrad requirement. And I sat there and
(06:43):
in the back of the classroom,and I'm watching all of these different majors
trying to understand the psychological principles ofdecision making. And I said, this
is what it is. You knowin San Francisco. Born and raised in
San Francisco, my father always said, just do everything that you can learn,
a whole bunch of stuff. You'llbe without a job. That's great.
I don't need a job. I'mgoing to be the owner. And
so it's like, I need toswitch to be a psych major. Why
(07:06):
Because no business runs without people,true, And what better way to know
people and to know businesses than toget into that mind So I got in
that mind space and I stayed inthat mind space. But then it went
a little bit further as I decided, Okay, I'm going to come out
of California. Where do I wantto go next? Where do I want
to tend grad school? It's Igo, well, Las Vegas twenty four
(07:29):
hours Mental Health unlvm HM. SoI did my master's at UNLV. I
went from cal Poly to UNLV calPoly didn't have a graduate program, so
I did my master's there and masterin clinical mental health psychology with a minor
and addictions treatment. Because I onlywanted to work ten years. It's like
no better place. Twenty four hoursof this. I have a project management
mind. I'm going to set upthese clinics, do everything I need to
(07:53):
do. But then I needed somethinga little bit further. It's like,
okay, I'm going to go.I want to do slightly different than the
regular clinical psychology. I went toPACIFICA. It's a depth psychology program for
Union trained learning. And look atwhere we're at today with all the spiritual
stuff. We talked about shadow work, we talked about bracelets, the crystals,
that everything else. This is thearchetypes, the synchronicities, this shadow
(08:16):
work. We came out of pandemicjust looking at ways of non conventional thinking,
and here we are. I justhappened to do it twenty years in
advance. I think we always have. And I think also the way what
you're talking about is very cultural withthe Hispanic Latino groups as well as the
Filipinos, Native Americans. I thinkeven Chinese also very I don't know about
(08:43):
India. I mean, they havetheir their faith and what they do.
But you know, I know alot of people from various Wakshall's life and
I don't know if the pandemic,If I'm not understanding what you said,
You feel like we got more peoplegot more interested in this absolutely, because
(09:05):
it's the only time we've had aworldwide human experience. We were all locked
down with nowhere to go. Wedidn't have a choice in the matter.
We weren't given the opportunity to say, hey, I don't want to participate
in this activity. It happened tous, and it happened for us controlled
us. It really did. Andso do you think it was a something
(09:26):
that happened on purpose or do youthink it's something that happened by accident.
I think it happened evolutionary. Therewas going to be some way of trying
honing in on what's going on.From just the medical stance, we were
watching people become more and more illevery single day, becoming more susceptible to
different things. Immune systems are changing, and then here we came across this
(09:50):
one piece all over against just likethe black plague that went through we have
done this more than once in humanhistory. It's just never been this grat
you know, this great and enmass because we have the communication where one
country can call another country and say, hey, by the way, we're
just going to go ahead and stopeverything, and they're high fiving saying,
yeah, let's just shut it alldown and see what we can do and
(10:11):
control. Did it come out ofa lab that I don't know? It's
hard to say. You know,there was that old two thousand and six
I believe statement at World Health Organizationrequiring or not requiring requesting that the coronavirus
vaccination being made, and it wasrejected. Back then, I understood they
(10:33):
had it though. I understood theyhad been around. Right, it's absolutely
been around. We can look atold Lysol bottles and see, hey,
it's here for human coronavirus. Wehad the five different ones. Pick up
a bottle that was from before twentynineteen, November twenty nineteen, and it
was still there. This isn't somethingnew to us. Is it still on
there? Yeah? It is absolutely, it's still on there. Yeah.
I didn't know that it's part ofthe ingredients or the little did not know
(10:56):
that. I love to read labels. I do too, And I can't
believe I missed that one. Sowhere are you going to go? What's
next? Because it sounds to melike every day you get up and it's
an adventure. It is. Youknow, you called and said, hey,
can you come on down? Absolutely? What are we going to do?
Don't know, We'll figure it outwhen we get there, right,
But that's how operate, how operationimpact works, what impact needs to be
(11:20):
made today. I'm going to pickup, I'm going to go. You
know, that's the beauty of beingthat unattached. I would say unattachment,
unavailable. But my focus is thecommunity. My focuses are the people.
My focus is the message that needsto be sent, no matter what the
message is, which is why Ispent so much time in school, you
know, to go back to that. Every time I had to hire somebody
(11:41):
for my business, I went backto school and did a degree, or
I did a certification, or Idid something else. I were able to
do that because I would think thatyou'd be worried about the person how they
ran your business. I ran allmy business, but you were going to
school. Yeah. I did roughlyone hundred hours a week every week for
more than twenty five years, SoADHD. The beautiful part of it.
(12:01):
Again, one of those things thatthey don't realize is that we are those
project managers. We can go,go, go, in fifteen different directions
because that's exactly what our brains need. Well, I think I'm like that,
but I think you're more of that. I'm like that. I have
that the same thing with you.Hear most entrepreneurs do, and it's only
within the last ten years that it'sreally gotten a negative. So why is
(12:24):
it when you when people that thinkoutside the box, that like we do,
they're entrepreneurs, and that we haveall these different plate spinning, why
is it we get categorized as notbeing focused because for someone that can't do
what we do, it's too hardfor them to keep up. Okay,
essentially that's the bottom line, muchlike with ASD autism spectrum disorder, which
(12:48):
kind of a downfall to put themall together. But these individuals why they
tend to be the geniuses of theworld. Their mind focuses on what they're
great at with zero acknowledgment or verylittle acknowledgment, social pressure, emotional response.
They bypass all of this stuff thatwe would ordinarily be distracted by right
down to relationships. Since when wasthat a bad thing? Look at our
(13:11):
inventors, look at all of themain people in different type of entrepreneurship that
focused focus, focus, they hyperfocused. Just now we're calling it.
Oh, you know, you gotto learn these social skills why they're brilliant
in all these other ways. SoADHD is right up there with it.
We can do fifteen things at onetime. It's okay, We've got it.
(13:31):
It's fine, no problem. Infact, we're really good at it.
It's we're built that way. Absolutely. Yeah. Very interesting because I've
heard that from various people. Everythingyou said I've heard before, but the
way you put it, just it'sperfect. So you've written some books,
yes, how many books? Six? Six books? Yeah, just a
(13:54):
few few, and they're all onAmazon. What's your favorite one? It
has to be the Face of IllnessVolume one, Badass Beauties. Okay,
So tell us a little bit aboutthe book. So it's actually this one
is a coffee table art book.And I took executives and entrepreneurs that had
chronic medical conditions that came to mefrom some way in therapy. Oh I
(14:16):
have depression or I have anxiety,and I'm swinging through moods, and I'm
one of the very first person thatsaid, hey, what do we have
on medical conditions? Because our bodiesare systems. We're just like a car.
If one part is off, youknow, one spark plug's bad,
guess what the car shakes. Wemay not sometimes be able to change that
spark plug, but let's make itrun a little bit smoother. And all
(14:39):
in all, the people that arefeatured in that first volume, yes they
have mental health concerns as a byproductof their medical condition. And so what
I've done is I outlined this isthe beautiful piece of who you are and
what you have going on on allof these conditions, and we just connected
the dots and so you're not thiswalking diagnosis under a mental health piece.
(15:03):
And that actually a lot of thatcame out of pandemic because people weren't seeing
their regular doctors. It was soeasy to say, hey, you just
have anxiety, Hey you just havedepression, because they couldn't see you anyways
to test for any of the otherthings. So I did a lot of
reactions. And the seven people thatare in there, they are medical patients
(15:24):
that were largely ignored and ended upin my clinical field. So what I
did with that was took three categories, which was hope, SaaS and badass.
So yes I did. Hope wasreally about, hey, we're looking
at our future. We sat downin this chair one way and aren't my
(15:45):
stylis Christopher Montoya's chair sat down raw, scared, vulnerable. They just finished
their interviews talking about all of theirmedical conditions. When they stood up,
it was different. Their shoulders werepulled back, their chins were up high,
and they're walking around like, yeah, what is this? I love
this? And everything changed from thatpoint forward. They never looked back,
(16:10):
and so that was one of mybiggest dedications. Once I got back all
of the images from the individuals andhe said, you know, this is
something that has to be bigger thanjust a coffee art table, just a
personal experience of professional photography and modelingand so on and so forth. It
was asked to be a documentary atsome point. Unfortunately one of the key
(16:33):
members is now dealing with cancer.I'm sorry, Yeah, it's hard,
but we continue on. And sothat Face of Illness project is something that
Gosh is so near and dear tome, which is why my nonprofit is
Face of Illness co OP. Soall my projects operate same like operation impact
off of our medical conditions that madeus believe once that something's going to stop
(16:56):
us, because we don't stop unlesswe have to. What keeps you from
becoming down? Working with so manypeople that are, you know, challenge
mentally, how do you keep yourselfup? I put myself in that position
by choice, knowing that I hada choice. Every day, I make
(17:17):
a choice to do what I do, so one that's the empowerment piece.
If I'm not in control of beingpresent in that day, then I would
we come down. I would succumbto everyone's conditions. And that's that's a
feel good and an empathic place thatI work in. So at the end
of the day, I tell myselfI did the best I could. I'm
(17:41):
just human like anybody else. Istill have my great days, I have
my bad days. But if Ican't be present, then I can't help
that other person also help themselves.And so as long as I operate with
good integrity, which I always doand I'm very honest, and a lot
of my clients they just love thefact that any one liner can come out
of my mind at any given moment. You never know what you're gonna get.
(18:03):
It helps keep them up. SoI know that I create smiles,
but I leave truth as the forefront. So how do you not feel good
about that? That should never bringyou down? Our truth should never bring
us down, no matter what itis. I understand. And we have
such a young, young generation ofkids that are depressed, and I'm wondering
(18:26):
how much of that happened during thepandemic or what was already happening before the
pandemic. This is a very big, loaded question that I've been working on
and working against and working for fordecades, because the depression that we see
today is more caused by our nutrition, our electronic babysitting, if you will.
(18:51):
Yeah, well, just in general, the stimulus that has very shortstops,
you know, YouTube, short videos, commercials, video games, that
lack of attention. But it's thatdisconnect also from the family unit. And
so what we're seeing is what clinicallylooks like depression could be lack of self
esteem, chemical imbalances in their systemfrom eating fast food, eating these high
(19:17):
inflammation foods. Ninety to ninety fivepercent of the serotonin, which most of
us can attribute depression to is inour gut? What are we eating?
What are we putting in these children? My clinics were all holistic clinics,
non medication, mostly non medication guidedclinics for ADHD and autism. First thing
(19:37):
I did is take all the nastyfood out of their way, fed them
organically, understood what each of thechemicals did for them and for their bodies,
and I'd see behavior reductions and moodchanges in two weeks or less without
medication. Without medication, yes,and I was one of the biggest people
in the Clark County School district.When there's behavioral children with Island children,
(20:00):
they said, give them over tome. I was the version of Scared
straight. After Scared Straight was removedbecause they don't bother me. I have
all the patients in the world,But if the adults that are shopping are
contributing to all of these conditions,then it also takes training of the adults
and helping them see just by doingsmall little movements. Maybe that isn't depression,
(20:22):
Maybe that is other things. Maybeit's about where can we meet kid
and child and siblings on a biggerscale. So now with the pandemic,
locking children up and saying, hey, you have to homeschool, you have
to be here, you have toYeah, you lose all of that autonomy
piece. Your creative ability has takenaway. Your socialization is taking away.
(20:47):
Yes, it looked it created alot of depressing type features. But like
a car you put if we're drivingto Mercedes and you need ninety two gas
and you're putting in eighty seven,the car is going to run horribly.
That's what we did to our children. It's very interesting. There's so many
topics of things that we're covering awide range of things from anybody out there.
(21:08):
Now we're going to go into business. Okay, likes what it said.
You are a Filipino Swiss knife.Yes, I have a different type
of Swiss knife. There's also Filipinowho's running the show. Thank you for
doing the show, of course,Sarah, So in business, for people
that want to go into business,what's what's the first thing you would tell
(21:30):
them if they want to go intoa business for themselves, what what should
they do? If they want tostop working for an individual and they want
they want to take that leap offaith, want to be an entrepreneur?
Maybe always want it to be.And there's a lot of opportunities of things
that are available now that there weren'tever before. Right, So what would
(21:53):
you tell them? It actually startswith a question, not a statement,
and it's why, that's why doyou want to do that? And if
I get back that answer of well, because I don't want to work all
the time, I said, well, there you go, we're gonna have
wrong answer. Number One, entrepreneurswork more than anybody else. We never
ever, ever stop because business comeshome with you, businesses in your dreams,
(22:17):
businesses in the morning, business interfereswith you, or you know,
is everybody hearing what she's saying?You're not giving up as easy. I
heard somebody one time say you're anentrepreneur because you don't have to work as
many hours. And that's not that'swhy she's my ex wife now sorry,
(22:40):
No, it's really about do youhave what it takes? Do you have
the grit? Do you have theare you able to commit to the grind?
Because I don't think. I don'tthink most entrepreneurs realize that they're going
to have to sleep. What theydo, eat, what they do when
their friends are out going out theymay not be able to go out because
(23:02):
they have deadlines and things they haveto work on. Yeah, and it's
understanding that there's the job, whichthat's the time that you're earning the money,
and then there's the work. Becauseyou're following a passion. We're told
to work on ourselves all the time. Sure, work on your self care,
work on self love. But thenwe also use that same term work
in entrepreneurship as oh my gosh,I always have to work. Well,
you should be, but what timeis your job because in your job hours,
(23:26):
your money making hours, that's adifferent story than just the work that
you're putting in. That's what entrepreneurshipis about. It's putting in the constant,
chronic work because you're passionate about it. Motivation is about passion, Discipline
is about doing the job. Justdo the job. And so understanding that
(23:47):
you have to go from idea tofruition, fruition to realization, the realization,
evolution, evolution, revolution, andrevolution to solution. It doesn't just
stop with I have this brilliant idea, idea, it's going to make millions,
it's going to be so great,And then you sit back and you're
like, okay, so, how'sthis going to happen for us? It
(24:08):
doesn't. Now you have to evolve. Your business is going to evolve.
Your ideas are going to involve.Anybody that's gone to grad school understands the
whole process of writing these papers.They're like, ah, the idea is
just too broad and narrow it down. And you're like, I can't just
narrow it down. Yeah, youhave to. This is about meeting the
marketplace. Whatever your marketplace is,whether it's in a brick and mortar building,
(24:33):
whether it's in human services, whetherit's in creative or art. You
have to continue. You're going toevolve to always fit. We change all
the time. That's just what happens. Maturation is something else too. Things
are changing faster. Yes, absolutely, I don't know if that's good.
It is what it is. Canwe stop it? Can you slow down
(24:56):
things? No? You go withit. The time is always take trust
me. We'ld all love to stopthe clock. At some point, wouldn't
have half these grays or half thesewrinkles, you know. Thank goodness for
the Asian side where it's still kindof holding up. I mean, I'm
sure Sarah can agree with me.On this one. Asian aging. It's
a thing. Well, I havea mother in law who just turnedity two,
(25:17):
right, and she looks amazing.She was always looks great and she's
not aging. And I'm like,you know, like the last week,
you know, God forbid that periodof time when it's your last week,
when it's time for you to leaveor die. You're going to get an
invoice by the grim Reaper and thenall of a sudden, all these wrinkles
and everything are going to come toyou like that last week You've been getting
away with You've been getting away withthis for like ever. So how we
(25:41):
got on that subject, I don'tknow, but who knows. So anybody
out there, what would you?What do you call yourself? What you
do? I mean, because you'reyou're there's a variety of things that you
do other than I as your doctor. I'm a global impact strategist. They're
like, what in the world isthat? Well, let's go ahead and
just bring it real simple global.I work around the world. Oops,
(26:03):
and I hit things apparently too.So I work around the world impact.
It means I'm going to work wherechange is needed. Strategists, I work
just like project manager in most cases, a lot of people call themselves strategists,
so it's not always a very understoodterm. Some people strategize in their
field, in their lanes. Well, it comes back to that global I'll
(26:26):
look at entire operational operational analysis ofa project and strategize that way. So
this is something that you're able toI mean, this isn't something you can
just learn. You probably could.It seems like what I'm feeling. You
digest this, feel what's going on. You're able to chew figure it out,
(26:48):
and then you digest it and thenyou're able to give conclusions and answers
to something like you know, noteverybody can do that. No, would
you agree? That's kind of Isit a gift? I think so,
And it very much comes with partof that ADHD or higher higher level operating
brain. I love giving people thevisual. If they've ever seen Oppenheimer and
(27:08):
he sees all of these things,that's actually how I see projects. And
it's just pulling and pulling until thingscome out on a big white board.
Always have a huge white board withme. You always have a whiteboard and
do my big white board. I'vehad full wall ones. Right now,
I use a smaller one, soit's within our virtual camera field, because
then otherwise I would want right allover the wall. And so I've always
(27:30):
wanted the whiteboard. Then why didn'tyou get one? I don't know,
And it's I've always wanted. We'vetalked about it where I can just get
one and just I have these visionsof things I've always wanted to write on
do so then you just do it. Yeah, I have to figure we
have to figure out how to dothat. But yeah, I always wanted
to do this. I think wethought about doing this as one of our
offices, Sarah. So this isa gift and you're using it to help
(27:52):
other people with and you so youhave a variety of things you really not
you can't define what you do.I'm sounds like you're not organized. It
sounds like you're you can't focus,right. But I'm terribly organized. And
people that aren't organized actually dislike howorganized, protocol, strategic, and on
time I am because I know exactlyhow long it takes to get everywhere and
(28:14):
do everything while this is running hereand that's running there. Not being understood
doesn't mean I'm unorganized, and thatgoes for any of us that think like
this interesting. Okay, we haveall of our information there. This has
been a great podcast. I've enjoyedit me too, and I think we
could go on forever. We probablycould, you know. I think we
want to use this podcast as away to First of all, it's not
(28:36):
anything like we've ever done. It'sunique because I've never interviewed anybody like you.
You're very gifted in a lot ofways, and you're nice, which
is nice. Nice, ye,bonus. All the information for Sherry is
there. And is there any onelike last note of something you would want
to say to everybody in the audienceout there, like something that comes to
(28:57):
mind or your heart, your soul. Make every minute count. We never
get that one minute back there yougo. Okay, everybody take care.
And to my sponsors everybody out there, take care. Thank you for Indian
Motorcycle, Thank you for and theyare a sponsor, and thank you.
Also. I thought you're Harley ifI knock everything over, stop moving.
(29:22):
And then of course Indian Motorcycle thatI said, oh they're they are right
there, Thank you, sir.I appreciate that they're all there. Do
we have bonafaicceete to the garage.Okay, everybody, take care and we
will see you next week. Thankyou.
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