* The culture behind the label. What model lies behind the Italian "impresa"?
* The three components of the Italian "incanto": limit, #design, the chorality of "works" (#opera)
* 1. The creative power of limit: care, respect, and #sustainability
* 2. Design as #storytelling. The characters of the "speaking object" (genealogy, vitalism, performativity & consistency)
* 3. Hybridity of languages and chorality of interactions (the piazza as a negotiating site, the family as a guarantor of continuity, the fabbrica as community, the theatre as a site of emotional action)
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