Chris and I first me when both of us in sales, marketing and partner development roles at HP.
today Chris and MarketCulture Strategies works with corporations and leading consultants around the world to improve competitiveness through the adoption of customer-centric vision, values, strategies, practices and skills.
During 2022 Chris and his team invested in automating our global Award Winning Culture Assessment Tool, the Market Responsiveness Index™ to enable them to work with consulting partners around the world. If you believe in the idea that “What’s Best for the Customer is Best for the Business” you will love this discussion I have with Chris.
Their Market Responsiveness Index™ measures an organization’s capacity to respond to customer needs, competitive threats and external factors. Their research shows that for every 10% improvement in MRI™ score you can expect a 4% improvement in profitability.
Chris is an experienced Global Sales and Marketing Executive and Practitioner with extensive experience in the Technology and Telecommunication Industries. Experience in managing small and large teams in a range of business sizes and growth phases across consumer, B2B and enterprise customer segments.
Chris has a track record of growing market share in mature and high growth categories while maintaining profitability. This podcast is full of helpful, contemporary nuggets from Chris that you can use in your own business.
For more details see https://mribenchmark.com/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com