How to Reach Women Through Marketing with Patti Minglin

Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.

Patti Minglin is the CEO of Go Girl Communications and one of the co-hosts of the Naperville Moms Network talk show on NCTV 17.

LINKS:

J&C Website: https://www.jacobsclevenger.com/

Follow J&C on Twitter: https://twitter.com/jacobsclevenger

Follow Patti Minglin on Twitter: https://twitter.com/PattiMinglin

Go Girl Communications: https://www.gogirlcommunications.com/

Naperville Moms Network:
https://www.nctv17.com/c/the-naperville-moms-network/

IN THIS EPISODE:

Marketing to Women by Marti Barletta: https://www.amazon.com/Marketing-Women-Marti-Barletta/dp/0793159636

Ellen DeGeneres, Bic Pens for Women: https://www.youtube.com/watch?v=eCyw3prIWhc

“Ad Lib,” Podcast by Ad Age with Shelly Lazarus of Ogilvy: https://podcasts.apple.com/au/podcast/shelly-lazarus-chairman-emeritus-ogilvy/id1288654389?i=1000436412911

Broad Influence: How Women Are Changing the Way America Works by Jay Newton-Small: https://www.amazon.com/Broad-Influence-Women-Changing-America/dp/1618931555

The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu: https://www.amazon.com/Attention-Merchants-Scramble-Inside-Heads/dp/0385352018

Generation W: https://www.genwnow.com/

Deloitte Leadership Programs: https://www2.deloitte.com/us/en/pages/about-deloitte/articles/inclusion-leadership-development.html

Proctor and Gamble, "Thank You Mom" Campaign: https://www.youtube.com/watch?v=rdQrwBVRzEg