October 9, 2025 • 26 mins
Do you know why conventional financial advice might be hazardous for small business owners in the U.S.? Traditional personal finance tips are often designed for the average person, not considering the unique challenges of entrepreneurship. It is important to seek advice tailored to your business needs. In this collaboration M.C. Laubscher’s lays it all out for you.
As one of the leading voices in alternative wealth strategies and alternative asset investing, M.C. Laubscher’s passion is helping business owners achieve more freedom and sovereignty and live and leave a legacy for their families. M.C. Laubscher is the founder of Producers Wealth, a firm helping business owners in all 50 states in the United States implement and execute advanced alternative wealth strategies.
M.C. Laubscher is the creator & host of the top-rated business and investing podcasts Cashflow Ninja, Cashflow Investing Secrets, and Cashflow Ninja Banking. The Cashflow Ninja podcast has been featured by Entrepreneur Magazine as one of the top 48 podcasts for entrepreneurs and is regularly featured as one of the top 100 business podcasts by Apple Podcasts and Spotify. It has been downloaded millions of times in over 180 countries.
M.C. Laubscher is a best-selling author and has written The 21 Best Cashflow Niches™, The 21 Most Unique Cashflow Niches™, The 21 Best Cash Growth Niches™, and Get Wealthy for Sure™. M.C. is a member of the Forbes Finance Council and The Million Dollar Round Table, a peer group for the top 1% of financial professionals worldwide. He is regularly featured on business and investing podcasts and is a sought-after speaker at business and investing conferences.
CONTACT DETAILS:
Email: mc@producerswealth.com
Business: Producers Wealth
Website: https://producerswealth.com/
Social Media:
LinkedIN - https://www.linkedin.com/in/mclaubscher/
Facebook - https://www.facebook.com/producerswealth/
Instagram - https://www.instagram.com/producerswealth/
Tiktok - https://www.tiktok.com/@mclaubscher
X - https://x.com/mclaubscher
Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.
Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can support you in getting more visibility on your products and services.
As one of the leading voices in alternative wealth strategies and alternative asset investing, M.C. Laubscher’s passion is helping business owners achieve more freedom and sovereignty and live and leave a legacy for their families. M.C. Laubscher is the founder of Producers Wealth, a firm helping business owners in all 50 states in the United States implement and execute advanced alternative wealth strategies.
M.C. Laubscher is the creator & host of the top-rated business and investing podcasts Cashflow Ninja, Cashflow Investing Secrets, and Cashflow Ninja Banking. The Cashflow Ninja podcast has been featured by Entrepreneur Magazine as one of the top 48 podcasts for entrepreneurs and is regularly featured as one of the top 100 business podcasts by Apple Podcasts and Spotify. It has been downloaded millions of times in over 180 countries.
M.C. Laubscher is a best-selling author and has written The 21 Best Cashflow Niches™, The 21 Most Unique Cashflow Niches™, The 21 Best Cash Growth Niches™, and Get Wealthy for Sure™. M.C. is a member of the Forbes Finance Council and The Million Dollar Round Table, a peer group for the top 1% of financial professionals worldwide. He is regularly featured on business and investing podcasts and is a sought-after speaker at business and investing conferences.
CONTACT DETAILS:
Email: mc@producerswealth.com
Business: Producers Wealth
Website: https://producerswealth.com/
Social Media:
LinkedIN - https://www.linkedin.com/in/mclaubscher/
Facebook - https://www.facebook.com/producerswealth/
Instagram - https://www.instagram.com/producerswealth/
Tiktok - https://www.tiktok.com/@mclaubscher
X - https://x.com/mclaubscher
Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.
Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can support you in getting more visibility on your products and services.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to Just Minded My Business Media LLC, where you
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(00:26):
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So grab a finer paper and get ready for information
(00:50):
that you can use.
Speaker 2 (00:56):
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Speaker 3 (01:55):
Welcome to just Mind in my business medium. I'm glad
you by today. I am so honored to bring to
you our guests today. Who is MC lobsure and he
is a top authority in alternative wealth strategies and the
founder of Producers Wealth, a company that is dedicated to
(02:18):
helping business owners across the US secure freedom, building lasting legacies,
and unlock smarter ways to invest. MC hosts the acclaimed
cash Flow Ninja podcasts, recognized by Entrepreneur magazine and consistently
(02:39):
ranked among Apple and Spotify's top business show with millions
of downloads in over one hundred and eighty countries. He
is also a best selling author and a respected member
of the Forbes Finance Council and the prestigious Million Dollar
Round Tape. Well, let's go ahead.
Speaker 1 (02:59):
And dive in with MC, who is a true.
Speaker 3 (03:01):
Leader and innovative wealth building So welcome, Welcome, Welcome, MC.
Speaker 4 (03:08):
Thank you so much for having me. I've been looking
forward to our conversation.
Speaker 3 (03:12):
Yes, indeed, wow, we all need those finance education, that's
for sure. So let me just ask, what is conventional
financial advice so dangerous for business owners and their families.
Speaker 4 (03:29):
That's a great question, you know, and it's a bold statement.
I like making those, but I like to share to
back them up, right. So yeah, if you think about
financial advice that's out there, it's tailored for the average person.
Speaker 5 (03:47):
It's really not tailored for business owners.
Speaker 4 (03:50):
So the conventional uh of financial advice is kind of
like the advice that's marketed.
Speaker 5 (03:55):
Through mass media mainstream.
Speaker 4 (03:58):
You know, work hards say put your money in for
one ks and iras and you know they'll have be
amount of money for you to retire.
Speaker 5 (04:06):
Right, Okay, advice for.
Speaker 4 (04:09):
Someone that is an employee and or working for a company.
But if you're a business owner, that advice is actually dangerous.
And why would I say that advice is dangerous and
could be destructive for business owners?
Speaker 5 (04:23):
Well, if you think about business owners and entrepreneurs in general.
Speaker 4 (04:27):
They're a little they're a little they're they're not the
same as everybody. Right, We're built a different way, so
our minds are wired a different way, and when it
comes to money.
Speaker 5 (04:37):
Your money plays a much different.
Speaker 4 (04:40):
Role in your world than it does to the regular
person's world. So one of the one of the things
is when you build a business, and you start building
a business, you know, we go all in, we bet
on ourselves and we do that unless you come from
a rich family, and if you do that, it's okay too.
Speaker 5 (04:58):
But for the most part, we're all in.
Speaker 4 (05:00):
All of our time, energy, resources, our money is all
in this dream, this vision to build a company. And
when you do, at that stage, you look like a
broke person on a financial statement. You do because you're
all in, right, and it's late nights, long days, blood sweat, tears,
(05:21):
and the first thing that happens is, oh, I'm not
going to lose everything.
Speaker 5 (05:25):
This the business is, this is actually going to work.
Speaker 4 (05:29):
And the first thing is you don't lose everything, and
you're happy you're surviving the set.
Speaker 5 (05:34):
And at that stage too, no financial advisors.
Speaker 4 (05:37):
Or CPA's lawyer, they're not banging down your door to
give you advice because you're not an ideal prospect or
a client at that time, right, because again, you look
like a broke person on a financial statement. Now as
you're as your company is growing and you're finally generating
a profit, and now continue to generate profits.
Speaker 5 (06:00):
This interesting thing does happen.
Speaker 4 (06:02):
You now actually are an ideal prospect or client to
financial advisors and CPAs and lawyers. So they come in
and the first thing that they tell you is this
conventional advice, ive, you've done a great job with your business.
Let's take some off the table. Let's diversify. That's not
terrible advice. But then the next step is how it's
(06:22):
done is terrible. Give me your money and I'll invest
it in stocks, bonds and mutual funds. And now you're
diversified outside of your business. Now a couple of things
just happen right there, and this is why it's so dangerous.
Number one, you lost control over your money, your capital,
the money that you've used to reinvest in the business,
(06:44):
to grow the business and manage the business. You have
now lost control over it. And it gets worse. Not
only did you lose control over it, if you think
about it, you're actually investing in other people's businesses in directly.
I love Apple, I love Steve Jobs, love the story,
(07:05):
love the company, have the products. Apple doesn't need my
money to grow they're doing okay.
Speaker 5 (07:11):
The lost time I checked.
Speaker 4 (07:13):
My own business needs my own money to manage and
to grow. So now you've lost control over the money.
You're investing in other people's businesses and dreams, not yours,
and now you're you're finding yourself in a in a
I call it the business owner's dilemma. Now what's the
business owner's dilemma? Well, there's there's ups and downs in
(07:36):
business EBB and flow. Right, I call it the four
seasons of cash flow. So in the summer, your highest
revenue month, not hard to run a business, lots of
money coming in, not hard, easy to pay for overheads, payroll,
everybody's happy. Winter, the opposite of that is very, very
(07:57):
hard to run your business because that's your lowest revenue month.
Speaker 5 (08:00):
So you still have the same fixed overheads, maybe.
Speaker 4 (08:03):
It's rand, payroll, all those things that you still have
to pay, but you don't have the same.
Speaker 5 (08:08):
Amount of money coming into your business.
Speaker 4 (08:11):
So while the summers at the height of the cash
flow season, it slows down and goes into fall, then
it goes into winter, and then now you're in the
you're cold, and you're stuck inside your house.
Speaker 5 (08:24):
Right, you're in the dul drums.
Speaker 4 (08:26):
So what businesses need through all four seasons is they
need access to money to manage the cash flow. And
then the second thing, in those dark winter days when
you're stuck inside your house and snowed in, you need
access to money to actually start a new marketing campaign,
hire a new employee, maybe you invest in technology like
AI and then gets you into the spring, builds momentum
(08:49):
to get you back into the summer. Now, if you
have lost control of your capital and handed it to
someone else, invested in someone else's dreams, where do you
get the money? And this makes you relying on the banks.
So now you're back. And when I say bank, it's
almost like everybody's shoulders.
Speaker 5 (09:07):
Drop, right, They're like, oh, that's terror.
Speaker 4 (09:10):
It's almost like a proctology exam every time I go
in and just ask them for a little loan or something. Right,
But you become reliant on them, and the banks, of
course are in a position of strength at that stage,
and they can charge you whatever rights they want or
whatever rights they want. Because you're kind of stuck, you
(09:31):
need them more than they need you, so they can
they can really charge it. So that puts you in
that business owner's dilemma, and banks is a very very
profitable model and they've got it all figured out. You know,
as I learned years ago, whether you put money in
a bank just to save, whether you spend it, whether
you borrow to spend or to invest, they make money regardless, right.
(09:57):
So that's what I call and that's how I see
how this conventional advice could be destructive for business owners
because it just puts you in a terrible position. And again,
the whole concept of diversification is not bad at all.
It's actually responsible behavior. But there's better ways to do
(10:17):
this where you don't lose control over your capital and
you don't starve your business off capital to reinvest and
grow it.
Speaker 3 (10:28):
So that leads to the next question, So what is
the better way?
Speaker 4 (10:35):
Yeah, I would say if you can put your money
in a place where you can have control over it
and access it at all times and in the same
manner kind of diversify, that would be the first step.
Speaker 5 (10:49):
Now, what we teach is how to be your own bank.
Speaker 4 (10:51):
You know, one of my mentors, Nelson Ash told me
years ago, great man said you know, he said, MC,
you need to be in.
Speaker 5 (10:58):
Two businesses at all time.
Speaker 4 (11:01):
The business that you're in, whether it's a product, a
service business, whatever, the business that you're in, but also
the banking business because as I mentioned, whether you put
money in a bank and save it, spend it, borrow
to invest, or spend, they make money. So how do
we replicate what they do and we can diversify out
(11:24):
of our business without putting us in a negative position.
Speaker 5 (11:27):
So we have a strategy called infinite banking and it's.
Speaker 4 (11:29):
Basically how you're building your own banking system.
Speaker 5 (11:33):
And what this involves is.
Speaker 4 (11:35):
We actually use the vehicle of life insurance to do that,
where you structure a very specifically designed policy, just like
all the rich people do in the family offices. For yourself.
You can do it too. Nobody's just told you about it.
You could structure that policy. And what it is is
it's a supercharged savings account. People think of life insurance
(11:58):
as hey, somebody's got to the bucket for someone else
to benefit, But this is for the living benefits of
life insurance, where you can structure it as a supercharged
savings account where you actually hold money because the money
is guaranteed, it's guaranteed never to go down in value.
It grows through interest and dividends tax free, and you
(12:21):
have guaranteed access to it no matter what.
Speaker 5 (12:26):
Guaranteed access.
Speaker 4 (12:27):
And the nice part of it too, is this policy
vehicle that you set up is outside of your business.
It's now the bank of you or your family bank.
As you start to build out the system, so the
banker to your business now is you.
Speaker 5 (12:45):
You started this little.
Speaker 4 (12:46):
Vehicle, put your mind, taking money outside of the business,
pay taxes on it, put it in the vehicle. It
grew tax free. You're never going to pay taxes on
that money again. But you can access it at any
time to grow your business and manage cashlow, so you
never have a cash problem because you always have access
to cash. The great thing about this strategy, too, is
(13:11):
there's this concept of collateralization and collateral loans and this
you know, I try to simplify things because people throw
it on these big terms in the financial world just
to confuse people and make them sound smart, and it's actually,
if you think about it, it's very simple. All that
a collateralized loan is. It's like, really, when you have
(13:33):
real estate and you tap into the equity of the
real estate through your home equity line of credit, that's
a collateralized loan. So all it is is you can
use an asset like real estate or people used to
do this in the seventies with CDs, use those, and
then what you do is you go to a lender
(13:53):
or the insurance company and you say, can I borrow
against this asset? So you get a home equity line
of credit. Because you're borrowing against your you're not selling
your real estate and then taking the money. You'd be
almost you're still living in it, right, You're just accessing
and tapping into the equity. You do the same thing
(14:14):
with the life insurance. So the cash that's in there,
the cash value, you actually never ever touch it. You
go to the insurance company and said, can I get
a line of credit secured by that? So if you
have one hundred thousand dollars in there and you need
fifty for your business, you go to the insurance company
and say, I need a policy loan for fifty thousand dollars,
(14:37):
and they'll give it to you, and it's secured by
that hundred. You still have one hundred in there growing
uninterrupted compounding, tax free, but the fifty you get through
a loan, Now, how does that work? You can borrow
at five percent. You earn about six percent in your
policy right now. But then you take that money and
your business gets the loan. Right, you can loan it
(14:58):
to your business, and then your business makes money on
that and repays the loan. So on a big, much
bigger scale, eventually the bank of you or your family
bank can loan the money to the business. So let's
just say your family bank borrows at five percent from
the insurance company, they.
Speaker 5 (15:17):
Charge your business ten percent.
Speaker 4 (15:20):
Because if you think about fair market rights, that's where
we're at right now with business loans, elocks are eight
nine percent. Ten percent is a very fair market right.
So your business takes the money and pays ten percent
back to your bank, your family bank, your family banks
makes a spread of five. The money keeps growing in
your banking system interrupted and your business has money. So
(15:45):
this this gives you full control over the system. You're
diversified because your egg not all your eggs are on
one basket. You've got your banking business and you have
your business. And I mean this is a way of diversifying,
having access to capital and just predictably always have money
to grow and scale your business.
Speaker 1 (16:07):
Wow, I like that so you help people to.
Speaker 3 (16:14):
Structure that.
Speaker 4 (16:17):
Yes, So we have helped five hundred families in the
United States and the ten years that we've been in business,
and our clients are our business owners. You know, our
mission is to elevate the financial wellbeing of business owners
and their families. So what we do is and this
is where it's very important, this is very specific strategy.
Speaker 5 (16:40):
Right.
Speaker 4 (16:40):
You can't just go to an insurance person and say
set this up for me, because this is how they
do it in family offices, and this is a very
very different way of buying life insurance. So the average
person again knows life insurance again that they have a
negative connotation because they're like, oh, it's terrible because somebody's
got to die someone else.
Speaker 5 (17:00):
That's retail insurance.
Speaker 4 (17:02):
So when you get to this, this is how the
ultra wealthy buy it. So we specialize in structuring these
correctly so that the majority of your money seventy to
eighty percent goes straight to cash value. You have access
to it within thirty days, and then we coach and
help you implement and execute the system because you know,
it's just these are vehicles, right, it's a strategy, and
(17:27):
a strategy and a system you need help and implement
and executing that.
Speaker 5 (17:31):
So that's what we do.
Speaker 4 (17:32):
We set it up, make sure it's set up correctly,
we help you to manage it, and then we coach
business owners how to use this system to fund and
fuel their business.
Speaker 3 (17:45):
How do people businesses connect with you?
Speaker 4 (17:48):
So the easiest way is to go to get wealthyfor
Sure dot com. Not not a bold statement. Get wealthyfosure
dot Com is so my new book, Get Wealthy for Sure,
the number one financial strategy for business owners to multiply
wealth predictably. You know when somebody said the other day,
(18:09):
they said, MC, that's a pretty bold statement. Again, get
Wealthy for Sure? WHOA, that's bold? And I said, you
know what, it's based on a strategy that's been around
for one hundred and seventy years. So if it's if
it stood the test of time for one hundred and
seventy years, I'm okay making that bold statement. But they
(18:30):
could go to get wealthyfosure dot com. Our company website
is producers wealth dot com. When they go to get
wealthyfosure dot com, there's going to be a link where
they can request a copy of the book, will ship
you a physical copy just buy for shipping and handling,
or just take the PDFs. There there's an audiobook link,
and then there's also a link to case studies how
(18:51):
you actually set.
Speaker 5 (18:52):
This up and use it.
Speaker 4 (18:54):
And then there's a link to book a call with
myself and my team to explore options for yourself and
your family. Wow.
Speaker 3 (19:02):
Wow, you're definitely in service, that is for sure. Well,
so what are the five pillars of a family office
and how do you create that?
Speaker 5 (19:16):
You know, it's multigenerational.
Speaker 4 (19:19):
While strategies and planning is one of my favorite things
to talk about and one of the reasons why I
love talking about it the lessons that I've learned from
really wealthy people. I always say, you don't have to
be a Rockefeller to do what the Rockefellers do.
Speaker 5 (19:34):
Look at the.
Speaker 4 (19:35):
Things that they do, and you can implement that on
some like same much much much much smaller scale. But
it's going to move the needle for you and your family.
So they think long term, I mean they think one
hundred years plus and when they think about strategies, so
multi generational planning. This family office, which the family office
(19:56):
concept is just a private wealth management firm for very
well healthy families like the Rockefellers.
Speaker 5 (20:02):
So what do they do.
Speaker 4 (20:03):
The first thing that they have in place is legacy assets.
Speaker 5 (20:08):
Now again, these are the things.
Speaker 4 (20:10):
It doesn't cost you any money, by the way, that
I'm just going to share with you. What are legacy assets.
When you're sitting around the dinner table, talk about family values,
who you guys are, what you stand for, what's right,
what's wrong, what you stand against, you'll figure out pretty
quickly who you as a family, who you are, and
that actually is a legacy asset. And that kind of
(20:31):
rolls into who do you guys want to be and
how do you want to impact the world? And then
you can and then you can use I mean, these
days you have so many AI tools. You can write
a family statement of purpose, which is like the Declaration
of Independence in the United States, right, it was a
statement of purpose. It's like, here's why we don't like
(20:52):
the King of England anymore, and this is why we're
breaking away and becoming America, right, and this is why
we're doing this. That's a statement of purpose. You can
have that why for your family? Why are you creating
this kind of structure. The second thing is a family Constitution.
That's the how. Here's how we're going to do it,
(21:12):
just like the US Constitution is the how for the
United States Declaration of Independence, the Why Constitution, the how
you could do that for your family and look at
templates just on utilizing AI tools.
Speaker 5 (21:26):
And this is just.
Speaker 4 (21:26):
When you have your core values as a family and
who you stand for together. This is very very simple
to straightforward to figure out. Again, this does not cost
any money. The second piece is legal tax and insurance structures.
So make sure that we try to pay as little
taxes legally as we can. Again I always say uncle
(21:49):
Sam is not your uncle, and you know you by
your taxes, but you don't have to leave a tip
right by your taxes that you owe legally, but we
don't have to leave a large tip. And then the
legal ones is just simple things like setting up a
living trust, making sure all of those things are in place,
and then have proper insurance life insurance in place. The
(22:13):
third piece, and this is the heart of the family office,
is the family bank.
Speaker 5 (22:17):
What we just talked about.
Speaker 4 (22:18):
That's at the heart of this because this finances everything,
education for your children, your business, investments, retirement. This could
fund everything and this is at the heart, the soul
of the family of everything that would you do. Just
think about it, if if you're the power that you
can create within your family and generations of your family,
(22:42):
if you show them and help them figure out where
they're never relying on banks anymore. Right Again, you could chew,
you could still take loans from a bank, but you're
not in a position of weakness. You're in a position
of strength. The fourth piece of this is just asset management.
And again, think of one hundred years.
Speaker 5 (23:01):
You know.
Speaker 4 (23:02):
I had a conversation with legendary investor Jim Rogers and
he said to me, and I asked him, how do
you think about investing? Because I heard this concept of
investing for one hundred years and he's he said, he said,
think about it this way, MS, if you can only
make ten investments for the next hundred years, what would
they be?
Speaker 5 (23:22):
And I'm like, oh wow.
Speaker 4 (23:24):
And then it clicked with me because he's huge. I mean,
you have the Rogers commodity indexes trading all over on
stock markets around the world. He's all in on commodities
because he's like, if I have to make a bet
for one hundred years, I bet you.
Speaker 5 (23:38):
People are going to need some wheat, corn, some you know.
Speaker 4 (23:42):
Beans, some nuts, you know. So I'm like, okay, that
makes sense. Now I know why you're in commodities. It's
as simple as that. And then the fifth piece, this
is actually the fun part. This is called the family
master mind and what this is. And again you can
just copy the Rockefeller actually copied the rothchilds in Europe
on this. There's a book called the Five Sons, the
(24:06):
five Men from Frankfurt. It's the five Rothchild sons that
the patriarchs send all over Europe and they would get
together once a year as a family, make sure they're
in alignment on the on the legacy assets, share experiences,
best practices, and just bond because the assets actually.
Speaker 5 (24:27):
In your life. It's not the real estate.
Speaker 4 (24:30):
It's not the fancy stock market, you know, the the
apple or the tesla. It's it's the people. It's your
family that's actually the real assets. And if you grow
those and develop that, there's the rate of return, which
everybody always talks about in finance. There's no bigger rate
of return than investing in people, in yourself and in
(24:51):
your family.
Speaker 5 (24:52):
But those are the five pillers.
Speaker 4 (24:55):
I'm glad you asked that because it kind of brings
it all together of kind of where this fits in
if you starting to think bigger and bigger and try
to live and leave a legacy.
Speaker 3 (25:05):
Yes, wow, wow, that's all a lot the simple ones MC.
Do you have really dropped some some gems this day.
I have to say this just like wow, I've got
a lot to think about at dinner. But sure, so again,
(25:26):
how do people connect with you?
Speaker 4 (25:29):
Get wealthyfosure dot com and if you just want to
check out the company's website, producers wealth dot com and
you can always email us a team at producers wealth
dot com.
Speaker 5 (25:39):
We check that.
Speaker 4 (25:39):
But if you want the book, which I highly recommend
because I dive into more of these strategies, it just
get wealthyfosure dot com.
Speaker 1 (25:47):
Yes, yes, so thank you, Thank you Keim.
Speaker 3 (25:50):
Thank you for taking time out of your day to
day because you have really shedded a lot of light
on how thisusiness owners should be strategizing for their legacy
and their family. So this is this has been very,
very meaningful and I appreciate you being on this platform
(26:13):
to share with us.
Speaker 4 (26:15):
Thank you so much for having me. I've had a bloss.
Speaker 3 (26:18):
Yes indeed, and Thank you audience, We appreciate you too.
Thank you to our guests and you our value audience.
Speaker 5 (26:29):
Let's stop you by.
Speaker 4 (26:31):
We truly appreciate you.
Speaker 1 (26:34):
Many blessings to you and yours.
Welcome to Just Minded My Business Media LLC, where you
get information that you can use. I'm your host, Ida Crawford.
But before we dive in, subscribe to Just Minding My
Business on YouTube and wherever you get your podcasts. Shape
Just Minded my Business with your family, friends, and pile leaders.
(00:26):
Engage with us by leaving a review or comment. Your
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So grab a finer paper and get ready for information
(00:50):
that you can use.
Speaker 2 (00:56):
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Speaker 3 (01:55):
Welcome to just Mind in my business medium. I'm glad
you by today. I am so honored to bring to
you our guests today. Who is MC lobsure and he
is a top authority in alternative wealth strategies and the
founder of Producers Wealth, a company that is dedicated to
(02:18):
helping business owners across the US secure freedom, building lasting legacies,
and unlock smarter ways to invest. MC hosts the acclaimed
cash Flow Ninja podcasts, recognized by Entrepreneur magazine and consistently
(02:39):
ranked among Apple and Spotify's top business show with millions
of downloads in over one hundred and eighty countries. He
is also a best selling author and a respected member
of the Forbes Finance Council and the prestigious Million Dollar
Round Tape. Well, let's go ahead.
Speaker 1 (02:59):
And dive in with MC, who is a true.
Speaker 3 (03:01):
Leader and innovative wealth building So welcome, Welcome, Welcome, MC.
Speaker 4 (03:08):
Thank you so much for having me. I've been looking
forward to our conversation.
Speaker 3 (03:12):
Yes, indeed, wow, we all need those finance education, that's
for sure. So let me just ask, what is conventional
financial advice so dangerous for business owners and their families.
Speaker 4 (03:29):
That's a great question, you know, and it's a bold statement.
I like making those, but I like to share to
back them up, right. So yeah, if you think about
financial advice that's out there, it's tailored for the average person.
Speaker 5 (03:47):
It's really not tailored for business owners.
Speaker 4 (03:50):
So the conventional uh of financial advice is kind of
like the advice that's marketed.
Speaker 5 (03:55):
Through mass media mainstream.
Speaker 4 (03:58):
You know, work hards say put your money in for
one ks and iras and you know they'll have be
amount of money for you to retire.
Speaker 5 (04:06):
Right, Okay, advice for.
Speaker 4 (04:09):
Someone that is an employee and or working for a company.
But if you're a business owner, that advice is actually dangerous.
And why would I say that advice is dangerous and
could be destructive for business owners?
Speaker 5 (04:23):
Well, if you think about business owners and entrepreneurs in general.
Speaker 4 (04:27):
They're a little they're a little they're they're not the
same as everybody. Right, We're built a different way, so
our minds are wired a different way, and when it
comes to money.
Speaker 5 (04:37):
Your money plays a much different.
Speaker 4 (04:40):
Role in your world than it does to the regular
person's world. So one of the one of the things
is when you build a business, and you start building
a business, you know, we go all in, we bet
on ourselves and we do that unless you come from
a rich family, and if you do that, it's okay too.
Speaker 5 (04:58):
But for the most part, we're all in.
Speaker 4 (05:00):
All of our time, energy, resources, our money is all
in this dream, this vision to build a company. And
when you do, at that stage, you look like a
broke person on a financial statement. You do because you're
all in, right, and it's late nights, long days, blood sweat, tears,
(05:21):
and the first thing that happens is, oh, I'm not
going to lose everything.
Speaker 5 (05:25):
This the business is, this is actually going to work.
Speaker 4 (05:29):
And the first thing is you don't lose everything, and
you're happy you're surviving the set.
Speaker 5 (05:34):
And at that stage too, no financial advisors.
Speaker 4 (05:37):
Or CPA's lawyer, they're not banging down your door to
give you advice because you're not an ideal prospect or
a client at that time, right, because again, you look
like a broke person on a financial statement. Now as
you're as your company is growing and you're finally generating
a profit, and now continue to generate profits.
Speaker 5 (06:00):
This interesting thing does happen.
Speaker 4 (06:02):
You now actually are an ideal prospect or client to
financial advisors and CPAs and lawyers. So they come in
and the first thing that they tell you is this
conventional advice, ive, you've done a great job with your business.
Let's take some off the table. Let's diversify. That's not
terrible advice. But then the next step is how it's
(06:22):
done is terrible. Give me your money and I'll invest
it in stocks, bonds and mutual funds. And now you're
diversified outside of your business. Now a couple of things
just happen right there, and this is why it's so dangerous.
Number one, you lost control over your money, your capital,
the money that you've used to reinvest in the business,
(06:44):
to grow the business and manage the business. You have
now lost control over it. And it gets worse. Not
only did you lose control over it, if you think
about it, you're actually investing in other people's businesses in directly.
I love Apple, I love Steve Jobs, love the story,
(07:05):
love the company, have the products. Apple doesn't need my
money to grow they're doing okay.
Speaker 5 (07:11):
The lost time I checked.
Speaker 4 (07:13):
My own business needs my own money to manage and
to grow. So now you've lost control over the money.
You're investing in other people's businesses and dreams, not yours,
and now you're you're finding yourself in a in a
I call it the business owner's dilemma. Now what's the
business owner's dilemma? Well, there's there's ups and downs in
(07:36):
business EBB and flow. Right, I call it the four
seasons of cash flow. So in the summer, your highest
revenue month, not hard to run a business, lots of
money coming in, not hard, easy to pay for overheads, payroll,
everybody's happy. Winter, the opposite of that is very, very
(07:57):
hard to run your business because that's your lowest revenue month.
Speaker 5 (08:00):
So you still have the same fixed overheads, maybe.
Speaker 4 (08:03):
It's rand, payroll, all those things that you still have
to pay, but you don't have the same.
Speaker 5 (08:08):
Amount of money coming into your business.
Speaker 4 (08:11):
So while the summers at the height of the cash
flow season, it slows down and goes into fall, then
it goes into winter, and then now you're in the
you're cold, and you're stuck inside your house.
Speaker 5 (08:24):
Right, you're in the dul drums.
Speaker 4 (08:26):
So what businesses need through all four seasons is they
need access to money to manage the cash flow. And
then the second thing, in those dark winter days when
you're stuck inside your house and snowed in, you need
access to money to actually start a new marketing campaign,
hire a new employee, maybe you invest in technology like
AI and then gets you into the spring, builds momentum
(08:49):
to get you back into the summer. Now, if you
have lost control of your capital and handed it to
someone else, invested in someone else's dreams, where do you
get the money? And this makes you relying on the banks.
So now you're back. And when I say bank, it's
almost like everybody's shoulders.
Speaker 5 (09:07):
Drop, right, They're like, oh, that's terror.
Speaker 4 (09:10):
It's almost like a proctology exam every time I go
in and just ask them for a little loan or something. Right,
But you become reliant on them, and the banks, of
course are in a position of strength at that stage,
and they can charge you whatever rights they want or
whatever rights they want. Because you're kind of stuck, you
(09:31):
need them more than they need you, so they can
they can really charge it. So that puts you in
that business owner's dilemma, and banks is a very very
profitable model and they've got it all figured out. You know,
as I learned years ago, whether you put money in
a bank just to save, whether you spend it, whether
you borrow to spend or to invest, they make money regardless, right.
(09:57):
So that's what I call and that's how I see
how this conventional advice could be destructive for business owners
because it just puts you in a terrible position. And again,
the whole concept of diversification is not bad at all.
It's actually responsible behavior. But there's better ways to do
(10:17):
this where you don't lose control over your capital and
you don't starve your business off capital to reinvest and
grow it.
Speaker 3 (10:28):
So that leads to the next question, So what is
the better way?
Speaker 4 (10:35):
Yeah, I would say if you can put your money
in a place where you can have control over it
and access it at all times and in the same
manner kind of diversify, that would be the first step.
Speaker 5 (10:49):
Now, what we teach is how to be your own bank.
Speaker 4 (10:51):
You know, one of my mentors, Nelson Ash told me
years ago, great man said you know, he said, MC,
you need to be in.
Speaker 5 (10:58):
Two businesses at all time.
Speaker 4 (11:01):
The business that you're in, whether it's a product, a
service business, whatever, the business that you're in, but also
the banking business because as I mentioned, whether you put
money in a bank and save it, spend it, borrow
to invest, or spend, they make money. So how do
we replicate what they do and we can diversify out
(11:24):
of our business without putting us in a negative position.
Speaker 5 (11:27):
So we have a strategy called infinite banking and it's.
Speaker 4 (11:29):
Basically how you're building your own banking system.
Speaker 5 (11:33):
And what this involves is.
Speaker 4 (11:35):
We actually use the vehicle of life insurance to do that,
where you structure a very specifically designed policy, just like
all the rich people do in the family offices. For yourself.
You can do it too. Nobody's just told you about it.
You could structure that policy. And what it is is
it's a supercharged savings account. People think of life insurance
(11:58):
as hey, somebody's got to the bucket for someone else
to benefit, But this is for the living benefits of
life insurance, where you can structure it as a supercharged
savings account where you actually hold money because the money
is guaranteed, it's guaranteed never to go down in value.
It grows through interest and dividends tax free, and you
(12:21):
have guaranteed access to it no matter what.
Speaker 5 (12:26):
Guaranteed access.
Speaker 4 (12:27):
And the nice part of it too, is this policy
vehicle that you set up is outside of your business.
It's now the bank of you or your family bank.
As you start to build out the system, so the
banker to your business now is you.
Speaker 5 (12:45):
You started this little.
Speaker 4 (12:46):
Vehicle, put your mind, taking money outside of the business,
pay taxes on it, put it in the vehicle. It
grew tax free. You're never going to pay taxes on
that money again. But you can access it at any
time to grow your business and manage cashlow, so you
never have a cash problem because you always have access
to cash. The great thing about this strategy, too, is
(13:11):
there's this concept of collateralization and collateral loans and this
you know, I try to simplify things because people throw
it on these big terms in the financial world just
to confuse people and make them sound smart, and it's actually,
if you think about it, it's very simple. All that
a collateralized loan is. It's like, really, when you have
(13:33):
real estate and you tap into the equity of the
real estate through your home equity line of credit, that's
a collateralized loan. So all it is is you can
use an asset like real estate or people used to
do this in the seventies with CDs, use those, and
then what you do is you go to a lender
(13:53):
or the insurance company and you say, can I borrow
against this asset? So you get a home equity line
of credit. Because you're borrowing against your you're not selling
your real estate and then taking the money. You'd be
almost you're still living in it, right, You're just accessing
and tapping into the equity. You do the same thing
(14:14):
with the life insurance. So the cash that's in there,
the cash value, you actually never ever touch it. You
go to the insurance company and said, can I get
a line of credit secured by that? So if you
have one hundred thousand dollars in there and you need
fifty for your business, you go to the insurance company
and say, I need a policy loan for fifty thousand dollars,
(14:37):
and they'll give it to you, and it's secured by
that hundred. You still have one hundred in there growing
uninterrupted compounding, tax free, but the fifty you get through
a loan, Now, how does that work? You can borrow
at five percent. You earn about six percent in your
policy right now. But then you take that money and
your business gets the loan. Right, you can loan it
(14:58):
to your business, and then your business makes money on
that and repays the loan. So on a big, much
bigger scale, eventually the bank of you or your family
bank can loan the money to the business. So let's
just say your family bank borrows at five percent from
the insurance company, they.
Speaker 5 (15:17):
Charge your business ten percent.
Speaker 4 (15:20):
Because if you think about fair market rights, that's where
we're at right now with business loans, elocks are eight
nine percent. Ten percent is a very fair market right.
So your business takes the money and pays ten percent
back to your bank, your family bank, your family banks
makes a spread of five. The money keeps growing in
your banking system interrupted and your business has money. So
(15:45):
this this gives you full control over the system. You're
diversified because your egg not all your eggs are on
one basket. You've got your banking business and you have
your business. And I mean this is a way of diversifying,
having access to capital and just predictably always have money
to grow and scale your business.
Speaker 1 (16:07):
Wow, I like that so you help people to.
Speaker 3 (16:14):
Structure that.
Speaker 4 (16:17):
Yes, So we have helped five hundred families in the
United States and the ten years that we've been in business,
and our clients are our business owners. You know, our
mission is to elevate the financial wellbeing of business owners
and their families. So what we do is and this
is where it's very important, this is very specific strategy.
Speaker 5 (16:40):
Right.
Speaker 4 (16:40):
You can't just go to an insurance person and say
set this up for me, because this is how they
do it in family offices, and this is a very
very different way of buying life insurance. So the average
person again knows life insurance again that they have a
negative connotation because they're like, oh, it's terrible because somebody's
got to die someone else.
Speaker 5 (17:00):
That's retail insurance.
Speaker 4 (17:02):
So when you get to this, this is how the
ultra wealthy buy it. So we specialize in structuring these
correctly so that the majority of your money seventy to
eighty percent goes straight to cash value. You have access
to it within thirty days, and then we coach and
help you implement and execute the system because you know,
it's just these are vehicles, right, it's a strategy, and
(17:27):
a strategy and a system you need help and implement
and executing that.
Speaker 5 (17:31):
So that's what we do.
Speaker 4 (17:32):
We set it up, make sure it's set up correctly,
we help you to manage it, and then we coach
business owners how to use this system to fund and
fuel their business.
Speaker 3 (17:45):
How do people businesses connect with you?
Speaker 4 (17:48):
So the easiest way is to go to get wealthyfor
Sure dot com. Not not a bold statement. Get wealthyfosure
dot Com is so my new book, Get Wealthy for Sure,
the number one financial strategy for business owners to multiply
wealth predictably. You know when somebody said the other day,
(18:09):
they said, MC, that's a pretty bold statement. Again, get
Wealthy for Sure? WHOA, that's bold? And I said, you
know what, it's based on a strategy that's been around
for one hundred and seventy years. So if it's if
it stood the test of time for one hundred and
seventy years, I'm okay making that bold statement. But they
(18:30):
could go to get wealthyfosure dot com. Our company website
is producers wealth dot com. When they go to get
wealthyfosure dot com, there's going to be a link where
they can request a copy of the book, will ship
you a physical copy just buy for shipping and handling,
or just take the PDFs. There there's an audiobook link,
and then there's also a link to case studies how
(18:51):
you actually set.
Speaker 5 (18:52):
This up and use it.
Speaker 4 (18:54):
And then there's a link to book a call with
myself and my team to explore options for yourself and
your family. Wow.
Speaker 3 (19:02):
Wow, you're definitely in service, that is for sure. Well,
so what are the five pillars of a family office
and how do you create that?
Speaker 5 (19:16):
You know, it's multigenerational.
Speaker 4 (19:19):
While strategies and planning is one of my favorite things
to talk about and one of the reasons why I
love talking about it the lessons that I've learned from
really wealthy people. I always say, you don't have to
be a Rockefeller to do what the Rockefellers do.
Speaker 5 (19:34):
Look at the.
Speaker 4 (19:35):
Things that they do, and you can implement that on
some like same much much much much smaller scale. But
it's going to move the needle for you and your family.
So they think long term, I mean they think one
hundred years plus and when they think about strategies, so
multi generational planning. This family office, which the family office
(19:56):
concept is just a private wealth management firm for very
well healthy families like the Rockefellers.
Speaker 5 (20:02):
So what do they do.
Speaker 4 (20:03):
The first thing that they have in place is legacy assets.
Speaker 5 (20:08):
Now again, these are the things.
Speaker 4 (20:10):
It doesn't cost you any money, by the way, that
I'm just going to share with you. What are legacy assets.
When you're sitting around the dinner table, talk about family values,
who you guys are, what you stand for, what's right,
what's wrong, what you stand against, you'll figure out pretty
quickly who you as a family, who you are, and
that actually is a legacy asset. And that kind of
(20:31):
rolls into who do you guys want to be and
how do you want to impact the world? And then
you can and then you can use I mean, these
days you have so many AI tools. You can write
a family statement of purpose, which is like the Declaration
of Independence in the United States, right, it was a
statement of purpose. It's like, here's why we don't like
(20:52):
the King of England anymore, and this is why we're
breaking away and becoming America, right, and this is why
we're doing this. That's a statement of purpose. You can
have that why for your family? Why are you creating
this kind of structure. The second thing is a family Constitution.
That's the how. Here's how we're going to do it,
(21:12):
just like the US Constitution is the how for the
United States Declaration of Independence, the Why Constitution, the how
you could do that for your family and look at
templates just on utilizing AI tools.
Speaker 5 (21:26):
And this is just.
Speaker 4 (21:26):
When you have your core values as a family and
who you stand for together. This is very very simple
to straightforward to figure out. Again, this does not cost
any money. The second piece is legal tax and insurance structures.
So make sure that we try to pay as little
taxes legally as we can. Again I always say uncle
(21:49):
Sam is not your uncle, and you know you by
your taxes, but you don't have to leave a tip
right by your taxes that you owe legally, but we
don't have to leave a large tip. And then the
legal ones is just simple things like setting up a
living trust, making sure all of those things are in place,
and then have proper insurance life insurance in place. The
(22:13):
third piece, and this is the heart of the family office,
is the family bank.
Speaker 5 (22:17):
What we just talked about.
Speaker 4 (22:18):
That's at the heart of this because this finances everything,
education for your children, your business, investments, retirement. This could
fund everything and this is at the heart, the soul
of the family of everything that would you do. Just
think about it, if if you're the power that you
can create within your family and generations of your family,
(22:42):
if you show them and help them figure out where
they're never relying on banks anymore. Right Again, you could chew,
you could still take loans from a bank, but you're
not in a position of weakness. You're in a position
of strength. The fourth piece of this is just asset management.
And again, think of one hundred years.
Speaker 5 (23:01):
You know.
Speaker 4 (23:02):
I had a conversation with legendary investor Jim Rogers and
he said to me, and I asked him, how do
you think about investing? Because I heard this concept of
investing for one hundred years and he's he said, he said,
think about it this way, MS, if you can only
make ten investments for the next hundred years, what would
they be?
Speaker 5 (23:22):
And I'm like, oh wow.
Speaker 4 (23:24):
And then it clicked with me because he's huge. I mean,
you have the Rogers commodity indexes trading all over on
stock markets around the world. He's all in on commodities
because he's like, if I have to make a bet
for one hundred years, I bet you.
Speaker 5 (23:38):
People are going to need some wheat, corn, some you know.
Speaker 4 (23:42):
Beans, some nuts, you know. So I'm like, okay, that
makes sense. Now I know why you're in commodities. It's
as simple as that. And then the fifth piece, this
is actually the fun part. This is called the family
master mind and what this is. And again you can
just copy the Rockefeller actually copied the rothchilds in Europe
on this. There's a book called the Five Sons, the
(24:06):
five Men from Frankfurt. It's the five Rothchild sons that
the patriarchs send all over Europe and they would get
together once a year as a family, make sure they're
in alignment on the on the legacy assets, share experiences,
best practices, and just bond because the assets actually.
Speaker 5 (24:27):
In your life. It's not the real estate.
Speaker 4 (24:30):
It's not the fancy stock market, you know, the the
apple or the tesla. It's it's the people. It's your
family that's actually the real assets. And if you grow
those and develop that, there's the rate of return, which
everybody always talks about in finance. There's no bigger rate
of return than investing in people, in yourself and in
(24:51):
your family.
Speaker 5 (24:52):
But those are the five pillers.
Speaker 4 (24:55):
I'm glad you asked that because it kind of brings
it all together of kind of where this fits in
if you starting to think bigger and bigger and try
to live and leave a legacy.
Speaker 3 (25:05):
Yes, wow, wow, that's all a lot the simple ones MC.
Do you have really dropped some some gems this day.
I have to say this just like wow, I've got
a lot to think about at dinner. But sure, so again,
(25:26):
how do people connect with you?
Speaker 4 (25:29):
Get wealthyfosure dot com and if you just want to
check out the company's website, producers wealth dot com and
you can always email us a team at producers wealth
dot com.
Speaker 5 (25:39):
We check that.
Speaker 4 (25:39):
But if you want the book, which I highly recommend
because I dive into more of these strategies, it just
get wealthyfosure dot com.
Speaker 1 (25:47):
Yes, yes, so thank you, Thank you Keim.
Speaker 3 (25:50):
Thank you for taking time out of your day to
day because you have really shedded a lot of light
on how thisusiness owners should be strategizing for their legacy
and their family. So this is this has been very,
very meaningful and I appreciate you being on this platform
(26:13):
to share with us.
Speaker 4 (26:15):
Thank you so much for having me. I've had a bloss.
Speaker 3 (26:18):
Yes indeed, and Thank you audience, We appreciate you too.
Thank you to our guests and you our value audience.
Speaker 5 (26:29):
Let's stop you by.
Speaker 4 (26:31):
We truly appreciate you.
Speaker 1 (26:34):
Many blessings to you and yours.
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