May 22, 2025 • 37 mins
Learn how this agency transforms simple emails into $1.2M/month revenue machines. Discover the secrets to their success in this informative interview!
Email isn’t dead—it’s one of the most powerful revenue-generating tools in digital marketing today. In this interview, we break down how one elite agency has helped businesses unlock over $106 million in found revenue using smart, strategic email campaigns. From automated sequences to sky-high open rates, discover the exact methods they use to turn simple emails into profit engines. If you’re looking to scale your business, boost conversions, and finally tap into the full potential of your email list.
Cole VanDee is the Co-Founder of theCOPYagency, a leading firm specializing in email marketing and consulting. Under Cole's leadership, theCOPYagency has generated over $106 million in found revenue for their clients. They have sent over 327 million emails with a 67% open rate, helping businesses dramatically scale their revenue through strategic email marketing.
Cole works with businesses like Fullstaq Marketer, Inspirean, and Impact Brands, helping them add an additional six or seven figures per month through email marketing. One of their biggest success stories includes their work with Keala Kanae, Founder of Fullstaq Marketer and Inspirean, where theCOPYagency transformed their email list into a $1.2 million-per-month profit center.
Contact Details:
Website: https://thecopyagency.com/
Social Media:
LinkedIn - https://www.linkedin.com/in/colevandee/
Facebook – https://facebook.com/colevandee
Instagram – https://instagram.com/colevandee
Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.
Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services.
Email isn’t dead—it’s one of the most powerful revenue-generating tools in digital marketing today. In this interview, we break down how one elite agency has helped businesses unlock over $106 million in found revenue using smart, strategic email campaigns. From automated sequences to sky-high open rates, discover the exact methods they use to turn simple emails into profit engines. If you’re looking to scale your business, boost conversions, and finally tap into the full potential of your email list.
Cole VanDee is the Co-Founder of theCOPYagency, a leading firm specializing in email marketing and consulting. Under Cole's leadership, theCOPYagency has generated over $106 million in found revenue for their clients. They have sent over 327 million emails with a 67% open rate, helping businesses dramatically scale their revenue through strategic email marketing.
Cole works with businesses like Fullstaq Marketer, Inspirean, and Impact Brands, helping them add an additional six or seven figures per month through email marketing. One of their biggest success stories includes their work with Keala Kanae, Founder of Fullstaq Marketer and Inspirean, where theCOPYagency transformed their email list into a $1.2 million-per-month profit center.
Contact Details:
Website: https://thecopyagency.com/
Social Media:
LinkedIn - https://www.linkedin.com/in/colevandee/
Facebook – https://facebook.com/colevandee
Instagram – https://instagram.com/colevandee
Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.
Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to Just Minded My Business Media LLC, where you
get information that you can use. I'm your host, Ida Crawford.
But before we dive in, subscribe to Just Minding My
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(00:26):
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So grab a pen and paper and get ready for
(00:48):
information that you can use.
Speaker 2 (00:56):
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Speaker 3 (01:50):
Welcome to just Mond in mob Business Media. I hope
you're having an amazing day today. I'd like to welcome
to just Mond and not Business Cole, who is the
co founder of the Copy Agency, which is a leading
firm specializing in email marketing and consulting. Under Call's leadership,
(02:12):
the Copy Agency has generated over one hundred and six
million in found revenue for their clients. They have sent
over three hundred and twenty seven million emails with a
sixty seven percent open rate, helping businesses dramatically scale their
revenue through strategic email marketing.
Speaker 4 (02:35):
Well, welcome, Cole. I am impressed, ste.
Speaker 5 (02:40):
Thank you, thank you.
Speaker 6 (02:41):
Hopefully you still are by the end of this podcast.
Speaker 3 (02:44):
Oh yeah, Like I told you before, we got on
a I need a boot because that's one of my
things that's on my to do list is to get
more involved with email marketing. And I have an audience.
Speaker 4 (02:57):
I just have to.
Speaker 3 (03:00):
Find the time number one, and I know you're going
to help me orgustrate.
Speaker 6 (03:05):
That that is the plan. That is the plan. Thank
you for having me on.
Speaker 4 (03:12):
Thank you. I appreciate it.
Speaker 3 (03:14):
God send you what you need, and I really needed
you at this time because email marketing for a lot
of businesses, especially small businesses maybe businesses that's wearhing a
lot of hats, and that's one thing they want to do,
but they have a hard time.
Speaker 4 (03:31):
So how can the copy agency help us?
Speaker 5 (03:36):
Sure?
Speaker 6 (03:37):
Sure, And just a little bit more information as well.
The copy agency actually closing the doors to opening what's
called inboxing Engine, and that's really designed off of everything
we built at the copy Agency, but really designed to
empower more businesses. At the copy agency, we could really
(03:58):
only service companies doing ten twenty thirty million dollars a year,
and that leaves out ninety seven ninety eight percent of
businesses across the world. So as we get things moving
and going over at the inboxing Engine, there'll be some
tools and some softwares that'll that'll help tremendously with us.
(04:19):
But for today, I definitely want to share how I've
been able to go into some smaller you know, brick
and mortar businesses, mom and pop businesses, startups and help
them kind of leverage email in their own way to
really maximize the audience that they have, regardless of how
big that audience might be.
Speaker 5 (04:38):
So really excited for that.
Speaker 3 (04:40):
Yes, yes, well let's get going here. So I see
you've worked with some really high level companies. You want
to talk a little bit.
Speaker 6 (04:52):
About that, Yeah, I think a little bit of. I
guess I could just tell it through timeline, almost like
a story. My first a big copywriting client, this was
eight years ago now would have been twenty seventeen. It
was Ty Lopez and so a lot of people on
the Internet know who that is, and whether you like
(05:12):
them or you don't like him, that man is just
on every computer, every social media site. Just he grew
a very large business back in the day, and he
was one of my big clients to kind of start
with back in the day. And then since then, I've
gone to work on with clients that had you know,
publishing deals with Agora Financial that was one of the
largest info publishers in the world, doing a billion dollars
(05:35):
in sales. I've worked with supplement companies that are doing
you know, one hundred, one hundred and fifty million dollars
a year in sales, and I've also helped you know,
scale companies from zero where I've you know, I was
there day one and taking sales calls alongside the founders
and writing all the copy and writing out all the
emails and all that fun stuff. So I've been around
(05:56):
for quite a while. I've I've had my hands on
a lot of different businesses. I've played a lot of
different roles inside of the businesses. But at the end
of the day, the one thing that I have definitely
been able to tie back a consistent pattern of is
how can you leverage email to maximize ROI and profit?
(06:16):
Especially when backs against the wall times are tough or uncertain,
Email just seems to be the one where you don't
really have to pay to acquire customers. They're already there
on your list, and if you can communicate with them
in the right way at the right time, man, it
can be a lifesaver. Whether that's you know you have
a twenty five hundred dollars you know rent bill do
(06:37):
for your shop, or you know you got a sixteen
hundred dollars mortgage payment you know, or you know, like
some of my clients where their mortgage payments are fifty
thousand dollars, you know, depending on whatever whatever situation you
may be in. Email seems to be a way where
you can extract a little bit of cash to kind
of pad you and cushion you a little bit as
(06:59):
you rebuild, restructure, fight through tough times, uncertain times.
Speaker 3 (07:04):
Yeah, and we are definitely in that time, So we
want to hear all about that.
Speaker 5 (07:12):
Absolutely.
Speaker 6 (07:12):
Would you like me to share, you know, maybe some
strategies or processes.
Speaker 5 (07:17):
What do you think the audience would love the most?
Speaker 4 (07:19):
Strategies and processes?
Speaker 3 (07:21):
Just bring it.
Speaker 5 (07:22):
Absolutely, we'd love to share it.
Speaker 6 (07:24):
And I always preface this in the very beginning because
the number one question that I get after I start
sharing is will this work for my business? So I'm
going to share this kind of like kind of overhanging umbrella.
No matter what kind of business company you have, no
matter how large it is or what corner of the
world you happen to operate in, what I'm going to
(07:47):
share with you will work, and it will work because
a lot of the strategy is going to come down
to who you are and what you're willing to share.
It's not based off of some get rich quicks scheme
or like you just push this button and money falls
from the sky. What I'm going to share here in
just a second is quite literally the foundational principles of
(08:11):
like how you should be communicating with customers. Email is
one piece of this puzzle. And you can also take
this and kind of use this foundational type strategy anywhere.
If you get a little extra cash and you want
to run some ads, you could follow a similar strategy.
If you get a little extra cash and want to
run TV, you can run TV commercials like it. Regardless
(08:31):
of how you want to play this game. The foundational
principles I'm going to share work no matter if you're
a brick and mortar store that sells, you know, cleaning supplies,
or if you're a guru with a million followers, Like
I've tested it and used it for everything. It works
across the board. So just want to get that out
of the way, because the first thing I get is
(08:53):
that won't work for me, and I promise you it will.
Speaker 5 (08:56):
I've done it. So the simple.
Speaker 6 (08:58):
Strategy is it's one email a day. If you can
commit to one email a day, you will have a
drastically different relationship with your business, with your customers and
with your potential customers.
Speaker 5 (09:12):
And then the very.
Speaker 6 (09:13):
Next thought that comes into people's minds is, well, isn't
that bothering people? I don't want to annoy people with
my messages. And I'm sure Ida, you and I haven't
had a lot of time to really get to know
each other. But the vibe I'm getting from you is
if you got something great or if you have something helpful,
you should let people know about it, right, And so
(09:36):
emails the same way. So that doesn't mean every day
we're sending out you know, one email a day isn't
a twenty percent off coupon or buy my stuff, but
it's like, how helpful can you really be for them?
And so anyone can commit to one email a day
in their schedule.
Speaker 5 (09:53):
You know, in the.
Speaker 6 (09:54):
Beginning, it'll probably take you thirty minutes or forty minutes
to write an email and send it. For me, if
I'm going to write an email and send it from
blank page to hitting send, it usually takes me about
two minutes, so I'm faster than most. But as time
goes on, you get more experience, you get more used
to it. You know, like you get in a flow
(10:15):
with it take you fifteen minutes, maybe ten minutes. So
fire up the laptop or the computer in the morning,
get your email out.
Speaker 5 (10:21):
Good to go.
Speaker 6 (10:22):
Going on vacation next week, go ahead and just write
a bunch of emails today, load and schedule them up
for next week. Enjoy your vacation. This works regardless, right,
And then so the overall strategy is like what content
do you send every single day? This is the next
question that usually comes up. And so this is the
kind of the guiding principles I use no matter what,
(10:44):
whether again you're a kitchenware store in a small town,
you're a big guru, doesn't matter. You want to send
as much value content as you can without trying to
sell anything. And so you know, for example, if I'm selling,
you know, kitchen plates, I'm going to send a lot
(11:04):
of content probably around recipes or local markets or maybe
even new restaurants that are opening up, because I want
to create this like hub where people want to open
my emails because it's helpful, it's informative, it's educational, it's entertaining.
(11:25):
It gives them something to look at because they're already
going somewhere else for that information. They're looking through Reddit,
they're on Google, they're in Facebook groups, they're on Instagram.
But if they're already kind of in your ecosystem, why
not kind of start bringing them closer and closer into
your ecosystem and letting them know like things you're interested
in and how you can be helpful for them, and
(11:45):
the advice and wisdom and everything else you've learned along
the way. Same thing if you're a guru, Like if
you're selling how to run advertising on Facebook, for example,
you know people are like, well, if I teach them
how to run advertising in the emails, then they won't
buy my course. So besides running a Facebook ad, like,
they need to know how to build a website or
(12:06):
a funnel. They need to know how to create an offer.
They need to know how to create visuals or videos
or video scripts or write the copy or whatever it
may be. Right, So there's like whatever your offer is
or product is, and maybe you have a lot of them,
there's always something around it that they also need that
is extremely helpful. So if you teach them how to
(12:27):
do that, they're going to be like, wow, this person
really knows what they're talking about they're willing to help me,
and I definitely need to run ads. I already know
how to do all the other stuff now because they've
taught me, so now I'll buy. And so that's kind
of the approach that I really take to the one
email a day. And this email isn't very long, doesn't
have really any photos or anything. It's just one hundred words,
(12:49):
one hundred and fifty words of how can I help?
And so that works if you have one hundred subscribers or.
Speaker 4 (12:55):
A thousand, yeah, that's good than them.
Speaker 3 (12:59):
When you said one email a day, I immediately said
I could.
Speaker 1 (13:04):
Do that.
Speaker 3 (13:06):
Absolutely, and a lot of people it's like.
Speaker 4 (13:11):
Three to five per day. So when you came with one,
I'm like, automatically, that's doable.
Speaker 6 (13:19):
Yeah. For some of my clients were sending thirty to
sixty a day, right, But that's you're talking high level business.
You have two three hundred thousand people on your list,
you got a bunch of different offers, a couple of
different brands, you've been in business for ten years, like,
so you can make different offers to different people. So
but if you're just starting out, or if you're not
(13:41):
doing email now, one email a day that will last
you until you have a million dollar business. One email a.
Speaker 5 (13:47):
Day is all you need.
Speaker 6 (13:48):
Obviously, there's gonna be times where you might send more
because you have a launch coming up, or a webinar
or a drop or you know whatever. Maybe you're it's
you're tied on cash this month, you got sent a
couple extra emails. Like that's okay, right, I'm not saying
don't send more, but one email a day.
Speaker 5 (14:04):
Just keep it really.
Speaker 6 (14:05):
Simple, build the habit, and make that part of your
process because that one, it'll help you get clear on
your own business. And two, uh, it's a great place
to really build an audience.
Speaker 5 (14:18):
And because you own them at the end of the day.
Speaker 6 (14:20):
Facebook doesn't own it, Instagram doesn't own it, Pinterest doesn't
own it. YouTube like it's yours. You got to use
that how you want. And you can take it from
email platform to email platform. So it's really pivotable, pivotable
and really usable.
Speaker 3 (14:36):
Yes, and I like that the one because when you
start new things, it feels it's outside of your comfort
zone so to speak.
Speaker 1 (14:45):
Oh yeah, and you've.
Speaker 3 (14:46):
Got to sort of get I always say, get it
in your DNA. Yeah, and you know, doing one a
day definitely helps you create that habit, as you stated.
Speaker 6 (14:58):
For sure, absolutely it becomes one of those things. I've
been teaching copywriting, email marketing and teaching for over a
decade now, and mostly beginners. Definitely some advanced level people,
but bulk of people have been teaching are beginners. And
I've ingrained this in so many people's brains. Now when
they see me, they're like, I, like, I feel weird
(15:19):
if I don't send an email like I got it.
Speaker 5 (15:21):
Like.
Speaker 6 (15:21):
They'll you know, they'll be at dinner with their friends
and then they're like, oh, no, I have to go
home and write my email. I did write my email today,
you know, And so they become excited and they start
prioritizing their life and their business around making sure that
they're getting their emails out because they're seeing the results.
They're seeing that it's reducing ad costs. They're seeing that,
you know, in times of need, they could go to
(15:41):
that email list and sell something and put some cash
in their pocket, or build a strategic relationship as well,
you know, like if you want to get your foot
in the door with a partner or a JV person
or a manufacturer or something like that, or you want
to do a collab like you being able to mail
and sell their stuff for them at a push of
(16:03):
a button is like a massive lever to poll in
that relationship because they're more likely to do business with
you knowing that you can make that type of an
impact that quickly.
Speaker 4 (16:13):
Absolutely, wow, that was good.
Speaker 3 (16:15):
If guys, ladies and gentlemen, If you don't take nothing
else away from this.
Speaker 4 (16:19):
Conversation, one email a day to get your jump started.
So thank you so much for that call.
Speaker 5 (16:28):
Of course, of course, so.
Speaker 3 (16:30):
Let's talk a little bit about your consulting. So I
am really loving everything that I'm hearing. So how do
you work with people in the consulting room?
Speaker 6 (16:41):
Sure, yeah, so I do consulting. The majority of people
that hire me for consulting are hiring me to more
or less kind of drive strategy for their email marketing department.
So these are larger companies. These are companies doing usually
forty to fifty million a year or more, and so yeah,
(17:01):
they hire me. I come in and find all the problems.
I find the KPIs the key performance indicators, which are
just data points, and I figure out which ones are
the ones that are telling me whether or not something's working,
and then I share that with their team. I'll train
their team on best practices, how to inbox better instead
(17:23):
of hitting the spam folder, and then also come up
with different ways to test against what they currently have
set up to see if they can, you know, move
the needle right. If you know, if you can increase
sales by one or two percent, and a fifty million
dollar company, that's quite a bit of money at the
end of the day. That's paying for you know, ten
ten employees salaries for the year. If we can make
(17:43):
that kind of a movement. So if we can do that,
you know, every couple of months, that's that's really big
cash in their pocket. So that's primarily how I work
in the consulting space. I also do VIP days, So
this is where a company, regardless of their size, they'd
fly me out. I'd work with them for an entire
day and it's a long ruling day where we dive
(18:06):
into every nook and cranny of the business and I share,
you know, I map out the entire strategy right there
live in front of them with them as well, and
then I help them, you know, plan out different promos,
copy different opportunities for joint venture partnerships like where I
think they'd be a good fit, you know, things that
(18:27):
they can maximize revenue on and really just help them
be set up for for the whole year. So that's
primarily how I do consulting. I used to offer one
on one coaching, still not opposed to it, but my
calendar is shrinking day by day, so I don't do
that as much as just it costs so much for
(18:49):
an hour of my time these days.
Speaker 5 (18:52):
But I do have I have a.
Speaker 6 (18:54):
Book that's free that's out there. And then also I've
convinced myself to go the content route, so I'm releasing
a handful of courses on YouTube for free that people
have paid thousands of dollars for. So don't tell those people,
but I'm putting that out there so that it's something
that people wanted to learn more about or whatever that
(19:17):
may be. That that's definitely out there.
Speaker 3 (19:19):
Okay, wow, So I can't wait to be to embark
on all of that good stuff for sure.
Speaker 5 (19:27):
Absolutely.
Speaker 3 (19:28):
Again, how do businesses get in touch a few for
your services?
Speaker 6 (19:33):
Yeah, if you're a business owner that's doing at least
three million dollars a year, and you want to work
directly with us, you can go to inboxingengine dot com
and then you know, let us know what service you want.
It's very clearly put on the website. You want us
to actually come in and do the email marketing for you,
we're happy to do that. If you want us to
(19:53):
just help you with getting emails into the inbox as
a more of a temporary kind of fix.
Speaker 5 (19:59):
We do that.
Speaker 6 (20:00):
And if you want us to consult with you, we
do that as well. And then beyond that, we're we're
building out more resources as well. So, like I said,
we're putting the courses out and I have one book
out right now. We'll probably put a couple more out
here around email and copywriting and stuff that'll be free.
And then we're working on a email spam checker tool.
(20:23):
So this email spam checker tool, you just you know,
copy and paste your email that you want to send
into the tool. It'll tell you if it's good or not,
and if what you should change, all that fun stuff.
It'll be based off of all the emails we've sent.
We send, you know, one hundred and fifty to two
hundred million emails a year at this point, so we
have a lot of data to tell you what works
and what doesn't from an in boxing versus spam perspective.
(20:46):
So that's rolling out. It's not the highest priority thing,
but we are working on it. I'm hoping to get
that out in the next three to six months. And
we're also working, like I said in the very beginning,
we're working on a plug and play kind of you know,
version of me where no matter what email software you use,
(21:07):
a mail Chimp, a Get Response, go high level. With
a few clicks, you can connect our software to your software.
It'll read all your data and then it'll give you
really great suggestions on what to change, what to fix,
what to do next, how to make improvements. So that
way you're never guessing, and it's way more accessible to,
(21:28):
you know, the smaller businesses, because you know that's to
hire us as an agency. We we're anywhere from ten
to thirty thousand dollars a month. A lot of businesses
aren't making that much in profit, so a three hundred
or five hundred dollars a month option to be able
to work with our data and get the same insights,
it is probably a lot more feasible. So that I
(21:51):
don't have an ETA on. I'm hoping we can get
that launched by the end of the year. That is
a very large project we are undertaking currently.
Speaker 4 (21:59):
So that was my next question, the ETA.
Speaker 3 (22:04):
But I wait, yeah, because that's that's amazing, you know,
because a lot of companies they missed that email.
Speaker 4 (22:13):
You know, they send out emails only when.
Speaker 3 (22:15):
They have a launch or something they want to and
I'm guilty of it.
Speaker 7 (22:21):
But just to reach out to your customers and give
them something they can use right now, it's really really important.
Speaker 6 (22:32):
Yeah, I think, I think one of the biggest challenges,
and this is why most people don't do email well,
no matter what level.
Speaker 5 (22:39):
Of business they're at.
Speaker 6 (22:41):
You know, That's why I have clients that pay me
a lot of money, that do one hundred million dollars
a year to come help them with email, because they
know they're not doing it well. And when you're in business,
your primary objective is to acquire a customer out a profit,
and so if you're acquiring a customer out of profit,
that means you're generating a lead, You're generating an email,
(23:01):
and your goal is for those people that you generate lead,
your your goal is for them to buy without having
to email them, right, And so the focus happens to
be on well, we got to keep traffic up, we
got to keep our funnel up, our webinar, our VSL
or you know, our landing pit, like, we got to
focus on the thing. Because that's the main thing, is
the main thing. That's that's it's an incredibly important business
(23:24):
philosophy to have. And so some business owners, very few,
but some understand the power of email. And so for
those few there, they're sending emails and they don't hit
every single day, but every couple of days or whatever.
Speaker 5 (23:38):
They'll send emails.
Speaker 6 (23:40):
And then when they get to a point where it
makes sense for them to let go of that and
bring someone like us in, for example, that's when they
get to play a completely different game of business because
now you can spend more to acquire a customer, which
means you're going to beat your competitors, and you get
to add more profit back into the business, which means
you can hire better talent. And you know, it's it's
(24:01):
this awesome game where they don't have to be the
focus anymore. We get to be the focus for them,
and it's the only thing that we do.
Speaker 5 (24:07):
We don't. We're not running ads. We you know.
Speaker 6 (24:10):
I don't want to run ads. I don't want to
build a funnel. I don't want to design a landing page.
I don't want to do any of that stuff. I
just want to write and send emails for people and
make them.
Speaker 5 (24:18):
A lot of money.
Speaker 6 (24:18):
And it's just the it's where their focus is.
Speaker 5 (24:21):
And it makes sense.
Speaker 6 (24:23):
And that's why I think there's a gap in the
market with email and why regardless of what size business
you are, it makes sense that you're not focused on
email because you're focused on getting customers and you forget
that you've already tried to get a bunch of customers
and have all these people that could become customers.
Speaker 3 (24:43):
So that's true, that's true, very right true. Wow, I'm
just I'm just sitting here in all right now, you know,
because email is not is really not at the top
of the list from most companies.
Speaker 4 (25:00):
At what I'm hearing here today.
Speaker 3 (25:04):
You need to put some some make it a priority,
you know, in your company to send out I mean
you already have the database well more and more than
likely and you're just letting them sit.
Speaker 5 (25:18):
Yeah.
Speaker 6 (25:19):
Absolutely, it's you know, and I come up from a
sales background. I was in the car business for many
years when I was younger, managed car dealership, trained salespeople.
The difference between the guys that were making ten twenty
thirty thousand dollars a month and the guys that were
making three or four thousand dollars a month was the
willingness for them to call people that didn't buy. It
(25:41):
was the only difference between the two. It wasn't that
they would talk to more people or it was just
they would just talk to people they've already talked to.
And so they say, the fortune isn't the follow up,
The money's in the phone and all that fun stuff.
When you're running a business and you know you're talking
to one hundred to one thousand people a day with
you know, talking about leads, right like why would you
(26:03):
not call them? Why would you not email them? Why
would you not text them? You know, it's great opportunities
for money. It's the first thing when I'm talking to
any business, like when's the last time you mailed people
that didn't buy from you? When was the last time
anybody got on the phone with them and seeing how
they're doing, why they didn't buy, what's going on for them,
because it's likely their first experience of you was you
(26:25):
ran an ad, they liked it, and then you tried
to sell them something which they didn't like, and now
they're on your email list, and then you did nothing,
which tells them in their brain most likely as a consumer,
they just want my money. But when they see your ad,
you try to sell them something, they don't like that,
and then you give them valuable information that actually makes
(26:45):
their life better without asking anything from them. They start
to think, maybe this is different and sometimes it's that
differentiating moment for them where it's like I'll be a customer,
and maybe that customer doesn't become a customer on day
one or thirty or ninety. We've had many instances where
we get a fifteen or even a fifty thousand dollars
(27:06):
deal from someone that didn't buy for two years. That
happens every day, So giving up on the cash in
your email list is not the best business move. But
also spending all of your time in the email list
doesn't make any sense either. So that's why I like
the one email a day to get people started. Simple,
it's easy, you can learn a lot from it, and
(27:28):
it's a great way to interact with your audience and
really keep in touch with them.
Speaker 5 (27:33):
So they like it, you know, they really do.
Speaker 4 (27:36):
Yes, Yes, And I know I like the email.
Speaker 3 (27:39):
This pretty much not selling me anything, but just giving
me some value or tips on something maybe I had
thought about. Yea, And you know it's something I can
implement today if I'm.
Speaker 6 (27:55):
Too, Absolutely actionable insights delivered to someone's in boxes. Like
it's basically like here's here's the pot of gold, and
then here's the shovel, and then I want you to
take these two things and have fun, right, and they
love you for it and they want to come back.
And then eventually when you do make them an offer,
even though they may not like being sold to, they're like,
(28:17):
you know what, they've helped me out enough, I'll hear
them out.
Speaker 5 (28:20):
Yeah, they've given me enough value. I'll hear them out right.
Speaker 6 (28:22):
And that's that's really the kind of the relationship you're
trying to create, where you know, for every three or
four value emails you send out, one of them would
be a promotional email, and that weighs it heavier on
the value side, so that way that negative emotion or
negative feeling that may come up for them when you're
selling them something isn't as large in comparison to the
(28:43):
value they received.
Speaker 4 (28:46):
Absolutely.
Speaker 3 (28:47):
Absolutely, So let's talk a little bit about AI, because
now they have so many different.
Speaker 4 (28:55):
AI tools out there.
Speaker 3 (28:57):
For email, as a matter of fact, it's sort of
gets on my nerves because sometimes I'm creating an email
to someone and it'll automatically rewrite what I wrote, not
in my voice, and then I've got to like spend
five minutes to get rid of what they wrote and
(29:19):
go back to what I wrote. So what's your thoughts
on that.
Speaker 5 (29:23):
I'll share this with you.
Speaker 6 (29:24):
I think I think I'm probably one of like the
younger that come from this generation, but I'm thinking about
it like this. Let me use a story in a
metaphor here. I'll keep it really short and brief for you,
but for me, right, there was no there's no shortcut
to learning what you need to learn.
Speaker 1 (29:42):
Right.
Speaker 6 (29:43):
So like, for example, when I was younger and I
acted up, my mom would beat me, not like you know,
beat me up and fight me, but like she did,
she beat me right. And even after I get beat enough,
I learned that lesson right. So same thing when I'm
learning skills that I want to use for the rest
my life. Like, I don't want to just be told, oh,
(30:03):
don't do that, because you'll get beat. I want to
go through the experience and learn the ins and outs
of it, why that happened, why that wasn't probably quite right,
so that way when I go out into the world,
I can show up the way I want to. So,
like from a copywriting or an emailing perspective, like, yes,
you're if you just start writing emails by yourself out
of the gate, they're not going to be good emails.
(30:24):
And that's part of the process. Right. If you use
AI today to just generate your emails and to write
your emails. Even if you learn how to use it
and how to prompt it and it looks good and
you like it, you don't know why it worked. You
don't know what worked about it, and you won't know
how to duplicate that in the future. And worst of all,
(30:45):
out of all of that is, you don't know if
AI will be here next month or if it's illegal.
You won't know if they completely shut down and go
bankrupt you. So it's a tool to use to your advantage, right,
And I'm not saying not to use it, but you
don't want to use it as a complete crutch to
learning the skill. You really want to go through the
(31:07):
process of sucking right, And so I like to use
like for me. I use AI every single day, and
I use it as a thinking sparring partner. So here's
my idea, tell me why it sucks. Or here's all
the things I need to get done today, help me
prioritize them. Or here's my big vision that I have.
Help me break this down into a mission and actionable
(31:27):
steps I can take, Like instead of write this email
for me, which the email doesn't have to be anything special.
You know, it's your You have an heating and air
conditioning company. Your email could very much be pretty hot
this summer, right, and then just write it. You know hey,
you know Tom and Sally from this neighborhood over here
(31:48):
gave us a call last week said that it got
over ninety degrees in their house. I don't know if
you knew this or not, but that's not safe for
your pets.
Speaker 5 (31:55):
Right.
Speaker 6 (31:56):
Once they gave us a call, we are able to
get a technician out there. Within the first minutes, we
were able to diagnose the issue.
Speaker 5 (32:02):
And they didn't even need to buy a new heating and.
Speaker 6 (32:03):
Air conditioning system. All they needed was a recharge cost
them one hundred bucks, took about an hour and everything
was set up and their fluffy friends were all like,
safe and good to go. If you need anything at
all this summer, give us a call, right, and that
could be the email. It's not like some magical story.
It's not really heavy in copywriting. There's no headlines or
hooks or you know, it's just what happened, right. So
(32:28):
the big thing is like, don't overthink it. AI can
be a great thinking partner. It can write emails for you.
I don't think it should. And I'm not saying that
because I think it'll take my job away. I care
less about that. I just it takes away your opportunity
to learn. Because like, if I'm using AI to write
an email and then someone that's new is using AI
(32:50):
to write an email, my AI version is gonna be
one hundred times better because I know what works and
what doesn't work, and why it works and how it works,
and I know it better than chat, GPT or any
of the AI tools, right, so I'm gonna be able
to manipulate that thing to get the email as good
as it can possibly get and it will significantly outperform
yours anyways, And so you don't want to be in
(33:13):
the exact same spot you right now where I'm a
great copywriter and you're a new copywriter. The difference is
is I'm a great copywriter with AI and you're a
new copywriter with AI. Like that, you're not bridging any
gap by not learning. And I think that's the false
belief that a lot of people have. And it's because
a lot of gurus are selling courses and coaching and
all that stuff on how to use it and tools
(33:33):
and prompts and all that stuff, and it's it's it's
a great it's a hot market to sell stuff in
right now.
Speaker 5 (33:40):
People want to buy it.
Speaker 6 (33:41):
But at the end of the day, if you don't
learn the skill, it's it's really hard to use it
and in the most effective way.
Speaker 3 (33:48):
And I have to agree with you, and you made
me think about back in college, we would learn how
to do HTML and the teacher made us sort of
do it from spread because of the same ration out.
I need to know how to you need to know
how to do it. You need to know why are
(34:09):
you doing this? Why this, and you need to understand
the whole thing. And then if you want to use
a program, you know exactly what that program is doing.
Speaker 5 (34:22):
Yeah.
Speaker 6 (34:22):
Absolutely, you can actually get something out of it instead
of just being, you know, playing victim and being handcuffed
by whatever it does for you and you not knowing.
Speaker 3 (34:31):
Yes, absolutely, so your book's real. Quickly, what's the name
of your book.
Speaker 6 (34:38):
It's called Email Deliverability and it's you can grab it
on Amazon. I think it's like twenty bucks, or you
could get a digital copy for free if you guys want,
just inboxingbook dot com. It's two hundred and something pages.
It is not a story book, so it is not fun.
It is very much how to do it, how to
(35:00):
get emails into the inbox. That's one hundred percent. That's
what that book is. It's a technical manual on how
to do it, step by step, standard operating procedures, processes,
everything that we use internally for ourselves.
Speaker 5 (35:15):
We put it in a book.
Speaker 6 (35:16):
We added a lot of context, We took out a
lot of the technical jargon that I don't even really
understand what some of those words mean, and I replaced
it with words everybody would understand. So it's really designed
to help anybody just make sure everything's set up properly,
understand how to get emails into the inbox instead of
into spam, and best practices for email and all that
(35:38):
fun stuff.
Speaker 4 (35:39):
So okay, why not let's go kick that up. So Cole,
thank you so much.
Speaker 3 (35:45):
You have really jump drapped a lot of gems on
us today and I'm really appreciative and I know that
my audience is grateful as well, because, like you said,
the email is one of.
Speaker 4 (35:59):
The old well thanks and business.
Speaker 3 (36:03):
But it is a very important thing that we can
capitalize on. So thank you so much for all of
this information that you shared today. And I am definitely
looking forward to having you back because you know, you
might have to remind some of us.
Speaker 5 (36:22):
Yeah, Water, I would love to come back. It was fun.
I hope your.
Speaker 6 (36:26):
Viewers and listeners they got a lot of value out
of this. And my hope is more emails get sent.
There can never be too many emails. I know I'm
the email guy and I'm saying that, but man, I
just like I could just change someone's business forever. You know,
an extra thousand, two thousand bucks a month coming in
from email can.
Speaker 5 (36:44):
Change someone's life.
Speaker 6 (36:46):
Absolutely so it doesn't have to be big numbers to
be meaningful.
Speaker 4 (36:51):
Right about that. You're right about that. So thank you
so much, Cole. We are definitely going to.
Speaker 5 (36:56):
Do this again.
Speaker 6 (36:58):
Sounds great. Thank you so much.
Speaker 1 (37:02):
Thank you to our guests and you our values audience,
but stop you by. We truly appreciate you. Many blessings
to you and yours.
Welcome to Just Minded My Business Media LLC, where you
get information that you can use. I'm your host, Ida Crawford.
But before we dive in, subscribe to Just Minding My
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(00:26):
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So grab a pen and paper and get ready for
(00:48):
information that you can use.
Speaker 2 (00:56):
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Speaker 3 (01:50):
Welcome to just Mond in mob Business Media. I hope
you're having an amazing day today. I'd like to welcome
to just Mond and not Business Cole, who is the
co founder of the Copy Agency, which is a leading
firm specializing in email marketing and consulting. Under Call's leadership,
(02:12):
the Copy Agency has generated over one hundred and six
million in found revenue for their clients. They have sent
over three hundred and twenty seven million emails with a
sixty seven percent open rate, helping businesses dramatically scale their
revenue through strategic email marketing.
Speaker 4 (02:35):
Well, welcome, Cole. I am impressed, ste.
Speaker 5 (02:40):
Thank you, thank you.
Speaker 6 (02:41):
Hopefully you still are by the end of this podcast.
Speaker 3 (02:44):
Oh yeah, Like I told you before, we got on
a I need a boot because that's one of my
things that's on my to do list is to get
more involved with email marketing. And I have an audience.
Speaker 4 (02:57):
I just have to.
Speaker 3 (03:00):
Find the time number one, and I know you're going
to help me orgustrate.
Speaker 6 (03:05):
That that is the plan. That is the plan. Thank
you for having me on.
Speaker 4 (03:12):
Thank you. I appreciate it.
Speaker 3 (03:14):
God send you what you need, and I really needed
you at this time because email marketing for a lot
of businesses, especially small businesses maybe businesses that's wearhing a
lot of hats, and that's one thing they want to do,
but they have a hard time.
Speaker 4 (03:31):
So how can the copy agency help us?
Speaker 5 (03:36):
Sure?
Speaker 6 (03:37):
Sure, And just a little bit more information as well.
The copy agency actually closing the doors to opening what's
called inboxing Engine, and that's really designed off of everything
we built at the copy Agency, but really designed to
empower more businesses. At the copy agency, we could really
(03:58):
only service companies doing ten twenty thirty million dollars a year,
and that leaves out ninety seven ninety eight percent of
businesses across the world. So as we get things moving
and going over at the inboxing Engine, there'll be some
tools and some softwares that'll that'll help tremendously with us.
(04:19):
But for today, I definitely want to share how I've
been able to go into some smaller you know, brick
and mortar businesses, mom and pop businesses, startups and help
them kind of leverage email in their own way to
really maximize the audience that they have, regardless of how
big that audience might be.
Speaker 5 (04:38):
So really excited for that.
Speaker 3 (04:40):
Yes, yes, well let's get going here. So I see
you've worked with some really high level companies. You want
to talk a little bit.
Speaker 6 (04:52):
About that, Yeah, I think a little bit of. I
guess I could just tell it through timeline, almost like
a story. My first a big copywriting client, this was
eight years ago now would have been twenty seventeen. It
was Ty Lopez and so a lot of people on
the Internet know who that is, and whether you like
(05:12):
them or you don't like him, that man is just
on every computer, every social media site. Just he grew
a very large business back in the day, and he
was one of my big clients to kind of start
with back in the day. And then since then, I've
gone to work on with clients that had you know,
publishing deals with Agora Financial that was one of the
largest info publishers in the world, doing a billion dollars
(05:35):
in sales. I've worked with supplement companies that are doing
you know, one hundred, one hundred and fifty million dollars
a year in sales, and I've also helped you know,
scale companies from zero where I've you know, I was
there day one and taking sales calls alongside the founders
and writing all the copy and writing out all the
emails and all that fun stuff. So I've been around
(05:56):
for quite a while. I've I've had my hands on
a lot of different businesses. I've played a lot of
different roles inside of the businesses. But at the end
of the day, the one thing that I have definitely
been able to tie back a consistent pattern of is
how can you leverage email to maximize ROI and profit?
(06:16):
Especially when backs against the wall times are tough or uncertain,
Email just seems to be the one where you don't
really have to pay to acquire customers. They're already there
on your list, and if you can communicate with them
in the right way at the right time, man, it
can be a lifesaver. Whether that's you know you have
a twenty five hundred dollars you know rent bill do
(06:37):
for your shop, or you know you got a sixteen
hundred dollars mortgage payment you know, or you know, like
some of my clients where their mortgage payments are fifty
thousand dollars, you know, depending on whatever whatever situation you
may be in. Email seems to be a way where
you can extract a little bit of cash to kind
of pad you and cushion you a little bit as
(06:59):
you rebuild, restructure, fight through tough times, uncertain times.
Speaker 3 (07:04):
Yeah, and we are definitely in that time, So we
want to hear all about that.
Speaker 5 (07:12):
Absolutely.
Speaker 6 (07:12):
Would you like me to share, you know, maybe some
strategies or processes.
Speaker 5 (07:17):
What do you think the audience would love the most?
Speaker 4 (07:19):
Strategies and processes?
Speaker 3 (07:21):
Just bring it.
Speaker 5 (07:22):
Absolutely, we'd love to share it.
Speaker 6 (07:24):
And I always preface this in the very beginning because
the number one question that I get after I start
sharing is will this work for my business? So I'm
going to share this kind of like kind of overhanging umbrella.
No matter what kind of business company you have, no
matter how large it is or what corner of the
world you happen to operate in, what I'm going to
(07:47):
share with you will work, and it will work because
a lot of the strategy is going to come down
to who you are and what you're willing to share.
It's not based off of some get rich quicks scheme
or like you just push this button and money falls
from the sky. What I'm going to share here in
just a second is quite literally the foundational principles of
(08:11):
like how you should be communicating with customers. Email is
one piece of this puzzle. And you can also take
this and kind of use this foundational type strategy anywhere.
If you get a little extra cash and you want
to run some ads, you could follow a similar strategy.
If you get a little extra cash and want to
run TV, you can run TV commercials like it. Regardless
(08:31):
of how you want to play this game. The foundational
principles I'm going to share work no matter if you're
a brick and mortar store that sells, you know, cleaning supplies,
or if you're a guru with a million followers, Like
I've tested it and used it for everything. It works
across the board. So just want to get that out
of the way, because the first thing I get is
(08:53):
that won't work for me, and I promise you it will.
Speaker 5 (08:56):
I've done it. So the simple.
Speaker 6 (08:58):
Strategy is it's one email a day. If you can
commit to one email a day, you will have a
drastically different relationship with your business, with your customers and
with your potential customers.
Speaker 5 (09:12):
And then the very.
Speaker 6 (09:13):
Next thought that comes into people's minds is, well, isn't
that bothering people? I don't want to annoy people with
my messages. And I'm sure Ida, you and I haven't
had a lot of time to really get to know
each other. But the vibe I'm getting from you is
if you got something great or if you have something helpful,
you should let people know about it, right, And so
(09:36):
emails the same way. So that doesn't mean every day
we're sending out you know, one email a day isn't
a twenty percent off coupon or buy my stuff, but
it's like, how helpful can you really be for them?
And so anyone can commit to one email a day
in their schedule.
Speaker 5 (09:53):
You know, in the.
Speaker 6 (09:54):
Beginning, it'll probably take you thirty minutes or forty minutes
to write an email and send it. For me, if
I'm going to write an email and send it from
blank page to hitting send, it usually takes me about
two minutes, so I'm faster than most. But as time
goes on, you get more experience, you get more used
to it. You know, like you get in a flow
(10:15):
with it take you fifteen minutes, maybe ten minutes. So
fire up the laptop or the computer in the morning,
get your email out.
Speaker 5 (10:21):
Good to go.
Speaker 6 (10:22):
Going on vacation next week, go ahead and just write
a bunch of emails today, load and schedule them up
for next week. Enjoy your vacation. This works regardless, right,
And then so the overall strategy is like what content
do you send every single day? This is the next
question that usually comes up. And so this is the
kind of the guiding principles I use no matter what,
(10:44):
whether again you're a kitchenware store in a small town,
you're a big guru, doesn't matter. You want to send
as much value content as you can without trying to
sell anything. And so you know, for example, if I'm selling,
you know, kitchen plates, I'm going to send a lot
(11:04):
of content probably around recipes or local markets or maybe
even new restaurants that are opening up, because I want
to create this like hub where people want to open
my emails because it's helpful, it's informative, it's educational, it's entertaining.
(11:25):
It gives them something to look at because they're already
going somewhere else for that information. They're looking through Reddit,
they're on Google, they're in Facebook groups, they're on Instagram.
But if they're already kind of in your ecosystem, why
not kind of start bringing them closer and closer into
your ecosystem and letting them know like things you're interested
in and how you can be helpful for them, and
(11:45):
the advice and wisdom and everything else you've learned along
the way. Same thing if you're a guru, Like if
you're selling how to run advertising on Facebook, for example,
you know people are like, well, if I teach them
how to run advertising in the emails, then they won't
buy my course. So besides running a Facebook ad, like,
they need to know how to build a website or
(12:06):
a funnel. They need to know how to create an offer.
They need to know how to create visuals or videos
or video scripts or write the copy or whatever it
may be. Right, So there's like whatever your offer is
or product is, and maybe you have a lot of them,
there's always something around it that they also need that
is extremely helpful. So if you teach them how to
(12:27):
do that, they're going to be like, wow, this person
really knows what they're talking about they're willing to help me,
and I definitely need to run ads. I already know
how to do all the other stuff now because they've
taught me, so now I'll buy. And so that's kind
of the approach that I really take to the one
email a day. And this email isn't very long, doesn't
have really any photos or anything. It's just one hundred words,
(12:49):
one hundred and fifty words of how can I help?
And so that works if you have one hundred subscribers or.
Speaker 4 (12:55):
A thousand, yeah, that's good than them.
Speaker 3 (12:59):
When you said one email a day, I immediately said
I could.
Speaker 1 (13:04):
Do that.
Speaker 3 (13:06):
Absolutely, and a lot of people it's like.
Speaker 4 (13:11):
Three to five per day. So when you came with one,
I'm like, automatically, that's doable.
Speaker 6 (13:19):
Yeah. For some of my clients were sending thirty to
sixty a day, right, But that's you're talking high level business.
You have two three hundred thousand people on your list,
you got a bunch of different offers, a couple of
different brands, you've been in business for ten years, like,
so you can make different offers to different people. So
but if you're just starting out, or if you're not
(13:41):
doing email now, one email a day that will last
you until you have a million dollar business. One email a.
Speaker 5 (13:47):
Day is all you need.
Speaker 6 (13:48):
Obviously, there's gonna be times where you might send more
because you have a launch coming up, or a webinar
or a drop or you know whatever. Maybe you're it's
you're tied on cash this month, you got sent a
couple extra emails. Like that's okay, right, I'm not saying
don't send more, but one email a day.
Speaker 5 (14:04):
Just keep it really.
Speaker 6 (14:05):
Simple, build the habit, and make that part of your
process because that one, it'll help you get clear on
your own business. And two, uh, it's a great place
to really build an audience.
Speaker 5 (14:18):
And because you own them at the end of the day.
Speaker 6 (14:20):
Facebook doesn't own it, Instagram doesn't own it, Pinterest doesn't
own it. YouTube like it's yours. You got to use
that how you want. And you can take it from
email platform to email platform. So it's really pivotable, pivotable
and really usable.
Speaker 3 (14:36):
Yes, and I like that the one because when you
start new things, it feels it's outside of your comfort
zone so to speak.
Speaker 1 (14:45):
Oh yeah, and you've.
Speaker 3 (14:46):
Got to sort of get I always say, get it
in your DNA. Yeah, and you know, doing one a
day definitely helps you create that habit, as you stated.
Speaker 6 (14:58):
For sure, absolutely it becomes one of those things. I've
been teaching copywriting, email marketing and teaching for over a
decade now, and mostly beginners. Definitely some advanced level people,
but bulk of people have been teaching are beginners. And
I've ingrained this in so many people's brains. Now when
they see me, they're like, I, like, I feel weird
(15:19):
if I don't send an email like I got it.
Speaker 5 (15:21):
Like.
Speaker 6 (15:21):
They'll you know, they'll be at dinner with their friends
and then they're like, oh, no, I have to go
home and write my email. I did write my email today,
you know, And so they become excited and they start
prioritizing their life and their business around making sure that
they're getting their emails out because they're seeing the results.
They're seeing that it's reducing ad costs. They're seeing that,
you know, in times of need, they could go to
(15:41):
that email list and sell something and put some cash
in their pocket, or build a strategic relationship as well,
you know, like if you want to get your foot
in the door with a partner or a JV person
or a manufacturer or something like that, or you want
to do a collab like you being able to mail
and sell their stuff for them at a push of
(16:03):
a button is like a massive lever to poll in
that relationship because they're more likely to do business with
you knowing that you can make that type of an
impact that quickly.
Speaker 4 (16:13):
Absolutely, wow, that was good.
Speaker 3 (16:15):
If guys, ladies and gentlemen, If you don't take nothing
else away from this.
Speaker 4 (16:19):
Conversation, one email a day to get your jump started.
So thank you so much for that call.
Speaker 5 (16:28):
Of course, of course, so.
Speaker 3 (16:30):
Let's talk a little bit about your consulting. So I
am really loving everything that I'm hearing. So how do
you work with people in the consulting room?
Speaker 6 (16:41):
Sure, yeah, so I do consulting. The majority of people
that hire me for consulting are hiring me to more
or less kind of drive strategy for their email marketing department.
So these are larger companies. These are companies doing usually
forty to fifty million a year or more, and so yeah,
(17:01):
they hire me. I come in and find all the problems.
I find the KPIs the key performance indicators, which are
just data points, and I figure out which ones are
the ones that are telling me whether or not something's working,
and then I share that with their team. I'll train
their team on best practices, how to inbox better instead
(17:23):
of hitting the spam folder, and then also come up
with different ways to test against what they currently have
set up to see if they can, you know, move
the needle right. If you know, if you can increase
sales by one or two percent, and a fifty million
dollar company, that's quite a bit of money at the
end of the day. That's paying for you know, ten
ten employees salaries for the year. If we can make
(17:43):
that kind of a movement. So if we can do that,
you know, every couple of months, that's that's really big
cash in their pocket. So that's primarily how I work
in the consulting space. I also do VIP days, So
this is where a company, regardless of their size, they'd
fly me out. I'd work with them for an entire
day and it's a long ruling day where we dive
(18:06):
into every nook and cranny of the business and I share,
you know, I map out the entire strategy right there
live in front of them with them as well, and
then I help them, you know, plan out different promos,
copy different opportunities for joint venture partnerships like where I
think they'd be a good fit, you know, things that
(18:27):
they can maximize revenue on and really just help them
be set up for for the whole year. So that's
primarily how I do consulting. I used to offer one
on one coaching, still not opposed to it, but my
calendar is shrinking day by day, so I don't do
that as much as just it costs so much for
(18:49):
an hour of my time these days.
Speaker 5 (18:52):
But I do have I have a.
Speaker 6 (18:54):
Book that's free that's out there. And then also I've
convinced myself to go the content route, so I'm releasing
a handful of courses on YouTube for free that people
have paid thousands of dollars for. So don't tell those people,
but I'm putting that out there so that it's something
that people wanted to learn more about or whatever that
(19:17):
may be. That that's definitely out there.
Speaker 3 (19:19):
Okay, wow, So I can't wait to be to embark
on all of that good stuff for sure.
Speaker 5 (19:27):
Absolutely.
Speaker 3 (19:28):
Again, how do businesses get in touch a few for
your services?
Speaker 6 (19:33):
Yeah, if you're a business owner that's doing at least
three million dollars a year, and you want to work
directly with us, you can go to inboxingengine dot com
and then you know, let us know what service you want.
It's very clearly put on the website. You want us
to actually come in and do the email marketing for you,
we're happy to do that. If you want us to
(19:53):
just help you with getting emails into the inbox as
a more of a temporary kind of fix.
Speaker 5 (19:59):
We do that.
Speaker 6 (20:00):
And if you want us to consult with you, we
do that as well. And then beyond that, we're we're
building out more resources as well. So, like I said,
we're putting the courses out and I have one book
out right now. We'll probably put a couple more out
here around email and copywriting and stuff that'll be free.
And then we're working on a email spam checker tool.
(20:23):
So this email spam checker tool, you just you know,
copy and paste your email that you want to send
into the tool. It'll tell you if it's good or not,
and if what you should change, all that fun stuff.
It'll be based off of all the emails we've sent.
We send, you know, one hundred and fifty to two
hundred million emails a year at this point, so we
have a lot of data to tell you what works
and what doesn't from an in boxing versus spam perspective.
(20:46):
So that's rolling out. It's not the highest priority thing,
but we are working on it. I'm hoping to get
that out in the next three to six months. And
we're also working, like I said in the very beginning,
we're working on a plug and play kind of you know,
version of me where no matter what email software you use,
(21:07):
a mail Chimp, a Get Response, go high level. With
a few clicks, you can connect our software to your software.
It'll read all your data and then it'll give you
really great suggestions on what to change, what to fix,
what to do next, how to make improvements. So that
way you're never guessing, and it's way more accessible to,
(21:28):
you know, the smaller businesses, because you know that's to
hire us as an agency. We we're anywhere from ten
to thirty thousand dollars a month. A lot of businesses
aren't making that much in profit, so a three hundred
or five hundred dollars a month option to be able
to work with our data and get the same insights,
it is probably a lot more feasible. So that I
(21:51):
don't have an ETA on. I'm hoping we can get
that launched by the end of the year. That is
a very large project we are undertaking currently.
Speaker 4 (21:59):
So that was my next question, the ETA.
Speaker 3 (22:04):
But I wait, yeah, because that's that's amazing, you know,
because a lot of companies they missed that email.
Speaker 4 (22:13):
You know, they send out emails only when.
Speaker 3 (22:15):
They have a launch or something they want to and
I'm guilty of it.
Speaker 7 (22:21):
But just to reach out to your customers and give
them something they can use right now, it's really really important.
Speaker 6 (22:32):
Yeah, I think, I think one of the biggest challenges,
and this is why most people don't do email well,
no matter what level.
Speaker 5 (22:39):
Of business they're at.
Speaker 6 (22:41):
You know, That's why I have clients that pay me
a lot of money, that do one hundred million dollars
a year to come help them with email, because they
know they're not doing it well. And when you're in business,
your primary objective is to acquire a customer out a profit,
and so if you're acquiring a customer out of profit,
that means you're generating a lead, You're generating an email,
(23:01):
and your goal is for those people that you generate lead,
your your goal is for them to buy without having
to email them, right, And so the focus happens to
be on well, we got to keep traffic up, we
got to keep our funnel up, our webinar, our VSL
or you know, our landing pit, like, we got to
focus on the thing. Because that's the main thing, is
the main thing. That's that's it's an incredibly important business
(23:24):
philosophy to have. And so some business owners, very few,
but some understand the power of email. And so for
those few there, they're sending emails and they don't hit
every single day, but every couple of days or whatever.
Speaker 5 (23:38):
They'll send emails.
Speaker 6 (23:40):
And then when they get to a point where it
makes sense for them to let go of that and
bring someone like us in, for example, that's when they
get to play a completely different game of business because
now you can spend more to acquire a customer, which
means you're going to beat your competitors, and you get
to add more profit back into the business, which means
you can hire better talent. And you know, it's it's
(24:01):
this awesome game where they don't have to be the
focus anymore. We get to be the focus for them,
and it's the only thing that we do.
Speaker 5 (24:07):
We don't. We're not running ads. We you know.
Speaker 6 (24:10):
I don't want to run ads. I don't want to
build a funnel. I don't want to design a landing page.
I don't want to do any of that stuff. I
just want to write and send emails for people and
make them.
Speaker 5 (24:18):
A lot of money.
Speaker 6 (24:18):
And it's just the it's where their focus is.
Speaker 5 (24:21):
And it makes sense.
Speaker 6 (24:23):
And that's why I think there's a gap in the
market with email and why regardless of what size business
you are, it makes sense that you're not focused on
email because you're focused on getting customers and you forget
that you've already tried to get a bunch of customers
and have all these people that could become customers.
Speaker 3 (24:43):
So that's true, that's true, very right true. Wow, I'm
just I'm just sitting here in all right now, you know,
because email is not is really not at the top
of the list from most companies.
Speaker 4 (25:00):
At what I'm hearing here today.
Speaker 3 (25:04):
You need to put some some make it a priority,
you know, in your company to send out I mean
you already have the database well more and more than
likely and you're just letting them sit.
Speaker 5 (25:18):
Yeah.
Speaker 6 (25:19):
Absolutely, it's you know, and I come up from a
sales background. I was in the car business for many
years when I was younger, managed car dealership, trained salespeople.
The difference between the guys that were making ten twenty
thirty thousand dollars a month and the guys that were
making three or four thousand dollars a month was the
willingness for them to call people that didn't buy. It
(25:41):
was the only difference between the two. It wasn't that
they would talk to more people or it was just
they would just talk to people they've already talked to.
And so they say, the fortune isn't the follow up,
The money's in the phone and all that fun stuff.
When you're running a business and you know you're talking
to one hundred to one thousand people a day with
you know, talking about leads, right like why would you
(26:03):
not call them? Why would you not email them? Why
would you not text them? You know, it's great opportunities
for money. It's the first thing when I'm talking to
any business, like when's the last time you mailed people
that didn't buy from you? When was the last time
anybody got on the phone with them and seeing how
they're doing, why they didn't buy, what's going on for them,
because it's likely their first experience of you was you
(26:25):
ran an ad, they liked it, and then you tried
to sell them something which they didn't like, and now
they're on your email list, and then you did nothing,
which tells them in their brain most likely as a consumer,
they just want my money. But when they see your ad,
you try to sell them something, they don't like that,
and then you give them valuable information that actually makes
(26:45):
their life better without asking anything from them. They start
to think, maybe this is different and sometimes it's that
differentiating moment for them where it's like I'll be a customer,
and maybe that customer doesn't become a customer on day
one or thirty or ninety. We've had many instances where
we get a fifteen or even a fifty thousand dollars
(27:06):
deal from someone that didn't buy for two years. That
happens every day, So giving up on the cash in
your email list is not the best business move. But
also spending all of your time in the email list
doesn't make any sense either. So that's why I like
the one email a day to get people started. Simple,
it's easy, you can learn a lot from it, and
(27:28):
it's a great way to interact with your audience and
really keep in touch with them.
Speaker 5 (27:33):
So they like it, you know, they really do.
Speaker 4 (27:36):
Yes, Yes, And I know I like the email.
Speaker 3 (27:39):
This pretty much not selling me anything, but just giving
me some value or tips on something maybe I had
thought about. Yea, And you know it's something I can
implement today if I'm.
Speaker 6 (27:55):
Too, Absolutely actionable insights delivered to someone's in boxes. Like
it's basically like here's here's the pot of gold, and
then here's the shovel, and then I want you to
take these two things and have fun, right, and they
love you for it and they want to come back.
And then eventually when you do make them an offer,
even though they may not like being sold to, they're like,
(28:17):
you know what, they've helped me out enough, I'll hear
them out.
Speaker 5 (28:20):
Yeah, they've given me enough value. I'll hear them out right.
Speaker 6 (28:22):
And that's that's really the kind of the relationship you're
trying to create, where you know, for every three or
four value emails you send out, one of them would
be a promotional email, and that weighs it heavier on
the value side, so that way that negative emotion or
negative feeling that may come up for them when you're
selling them something isn't as large in comparison to the
(28:43):
value they received.
Speaker 4 (28:46):
Absolutely.
Speaker 3 (28:47):
Absolutely, So let's talk a little bit about AI, because
now they have so many different.
Speaker 4 (28:55):
AI tools out there.
Speaker 3 (28:57):
For email, as a matter of fact, it's sort of
gets on my nerves because sometimes I'm creating an email
to someone and it'll automatically rewrite what I wrote, not
in my voice, and then I've got to like spend
five minutes to get rid of what they wrote and
(29:19):
go back to what I wrote. So what's your thoughts
on that.
Speaker 5 (29:23):
I'll share this with you.
Speaker 6 (29:24):
I think I think I'm probably one of like the
younger that come from this generation, but I'm thinking about
it like this. Let me use a story in a
metaphor here. I'll keep it really short and brief for you,
but for me, right, there was no there's no shortcut
to learning what you need to learn.
Speaker 1 (29:42):
Right.
Speaker 6 (29:43):
So like, for example, when I was younger and I
acted up, my mom would beat me, not like you know,
beat me up and fight me, but like she did,
she beat me right. And even after I get beat enough,
I learned that lesson right. So same thing when I'm
learning skills that I want to use for the rest
my life. Like, I don't want to just be told, oh,
(30:03):
don't do that, because you'll get beat. I want to
go through the experience and learn the ins and outs
of it, why that happened, why that wasn't probably quite right,
so that way when I go out into the world,
I can show up the way I want to. So,
like from a copywriting or an emailing perspective, like, yes,
you're if you just start writing emails by yourself out
of the gate, they're not going to be good emails.
(30:24):
And that's part of the process. Right. If you use
AI today to just generate your emails and to write
your emails. Even if you learn how to use it
and how to prompt it and it looks good and
you like it, you don't know why it worked. You
don't know what worked about it, and you won't know
how to duplicate that in the future. And worst of all,
(30:45):
out of all of that is, you don't know if
AI will be here next month or if it's illegal.
You won't know if they completely shut down and go
bankrupt you. So it's a tool to use to your advantage, right,
And I'm not saying not to use it, but you
don't want to use it as a complete crutch to
learning the skill. You really want to go through the
(31:07):
process of sucking right, And so I like to use
like for me. I use AI every single day, and
I use it as a thinking sparring partner. So here's
my idea, tell me why it sucks. Or here's all
the things I need to get done today, help me
prioritize them. Or here's my big vision that I have.
Help me break this down into a mission and actionable
(31:27):
steps I can take, Like instead of write this email
for me, which the email doesn't have to be anything special.
You know, it's your You have an heating and air
conditioning company. Your email could very much be pretty hot
this summer, right, and then just write it. You know hey,
you know Tom and Sally from this neighborhood over here
(31:48):
gave us a call last week said that it got
over ninety degrees in their house. I don't know if
you knew this or not, but that's not safe for
your pets.
Speaker 5 (31:55):
Right.
Speaker 6 (31:56):
Once they gave us a call, we are able to
get a technician out there. Within the first minutes, we
were able to diagnose the issue.
Speaker 5 (32:02):
And they didn't even need to buy a new heating and.
Speaker 6 (32:03):
Air conditioning system. All they needed was a recharge cost
them one hundred bucks, took about an hour and everything
was set up and their fluffy friends were all like,
safe and good to go. If you need anything at
all this summer, give us a call, right, and that
could be the email. It's not like some magical story.
It's not really heavy in copywriting. There's no headlines or
hooks or you know, it's just what happened, right. So
(32:28):
the big thing is like, don't overthink it. AI can
be a great thinking partner. It can write emails for you.
I don't think it should. And I'm not saying that
because I think it'll take my job away. I care
less about that. I just it takes away your opportunity
to learn. Because like, if I'm using AI to write
an email and then someone that's new is using AI
(32:50):
to write an email, my AI version is gonna be
one hundred times better because I know what works and
what doesn't work, and why it works and how it works,
and I know it better than chat, GPT or any
of the AI tools, right, so I'm gonna be able
to manipulate that thing to get the email as good
as it can possibly get and it will significantly outperform
yours anyways, And so you don't want to be in
(33:13):
the exact same spot you right now where I'm a
great copywriter and you're a new copywriter. The difference is
is I'm a great copywriter with AI and you're a
new copywriter with AI. Like that, you're not bridging any
gap by not learning. And I think that's the false
belief that a lot of people have. And it's because
a lot of gurus are selling courses and coaching and
all that stuff on how to use it and tools
(33:33):
and prompts and all that stuff, and it's it's it's
a great it's a hot market to sell stuff in
right now.
Speaker 5 (33:40):
People want to buy it.
Speaker 6 (33:41):
But at the end of the day, if you don't
learn the skill, it's it's really hard to use it
and in the most effective way.
Speaker 3 (33:48):
And I have to agree with you, and you made
me think about back in college, we would learn how
to do HTML and the teacher made us sort of
do it from spread because of the same ration out.
I need to know how to you need to know
how to do it. You need to know why are
(34:09):
you doing this? Why this, and you need to understand
the whole thing. And then if you want to use
a program, you know exactly what that program is doing.
Speaker 5 (34:22):
Yeah.
Speaker 6 (34:22):
Absolutely, you can actually get something out of it instead
of just being, you know, playing victim and being handcuffed
by whatever it does for you and you not knowing.
Speaker 3 (34:31):
Yes, absolutely, so your book's real. Quickly, what's the name
of your book.
Speaker 6 (34:38):
It's called Email Deliverability and it's you can grab it
on Amazon. I think it's like twenty bucks, or you
could get a digital copy for free if you guys want,
just inboxingbook dot com. It's two hundred and something pages.
It is not a story book, so it is not fun.
It is very much how to do it, how to
(35:00):
get emails into the inbox. That's one hundred percent. That's
what that book is. It's a technical manual on how
to do it, step by step, standard operating procedures, processes,
everything that we use internally for ourselves.
Speaker 5 (35:15):
We put it in a book.
Speaker 6 (35:16):
We added a lot of context, We took out a
lot of the technical jargon that I don't even really
understand what some of those words mean, and I replaced
it with words everybody would understand. So it's really designed
to help anybody just make sure everything's set up properly,
understand how to get emails into the inbox instead of
into spam, and best practices for email and all that
(35:38):
fun stuff.
Speaker 4 (35:39):
So okay, why not let's go kick that up. So Cole,
thank you so much.
Speaker 3 (35:45):
You have really jump drapped a lot of gems on
us today and I'm really appreciative and I know that
my audience is grateful as well, because, like you said,
the email is one of.
Speaker 4 (35:59):
The old well thanks and business.
Speaker 3 (36:03):
But it is a very important thing that we can
capitalize on. So thank you so much for all of
this information that you shared today. And I am definitely
looking forward to having you back because you know, you
might have to remind some of us.
Speaker 5 (36:22):
Yeah, Water, I would love to come back. It was fun.
I hope your.
Speaker 6 (36:26):
Viewers and listeners they got a lot of value out
of this. And my hope is more emails get sent.
There can never be too many emails. I know I'm
the email guy and I'm saying that, but man, I
just like I could just change someone's business forever. You know,
an extra thousand, two thousand bucks a month coming in
from email can.
Speaker 5 (36:44):
Change someone's life.
Speaker 6 (36:46):
Absolutely so it doesn't have to be big numbers to
be meaningful.
Speaker 4 (36:51):
Right about that. You're right about that. So thank you
so much, Cole. We are definitely going to.
Speaker 5 (36:56):
Do this again.
Speaker 6 (36:58):
Sounds great. Thank you so much.
Speaker 1 (37:02):
Thank you to our guests and you our values audience,
but stop you by. We truly appreciate you. Many blessings
to you and yours.
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