June 5, 2025 • 42 mins
Before you start your media journey, listen to this for valuable insights on media buying and how to make the most of your advertising budget.
Jordan Whelan is the founder of Grey Smoke Media. With a background as a TV and radio producer and a publicist, he has managed over $3 billion in class action claims communications. Jordan spent a decade mastering media buying (managing over $50 million in spend) and digital marketing, achieving the proverbial 10,000 hours of practice.
Under his leadership, Grey Smoke Media helped Diamond and Diamond Lawyers grow from a small practice to Canada’s top injury and real estate law firm. Before rebranding Grey Smoke Media as a legal marketing agency, Jordan worked with publicly traded pharmaceutical companies, The Pan Am Games, Brookfield Asset Management, Intact financial corporation and crypto powerhouses such as Coinsquare. Jordan’s insights have appeared in over 100 international outlets, including The New York Post and Forbes.
In his personal time, he is an accomplished Singer-Songwriter with over 3 million streams on Spotify. Uniquely, Whelan provides metaphysics-based business coaching that blends mindset mastery, wealth expansion and energetic alignment to help his clients unlock their highest potential.
CONTACT DETAILS
Website: https://greysmokemedia.com/
Email: jordan@greysmokemedia.com
Instagram: www.instagram.com/jordanjpower
Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.
Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services.
Jordan Whelan is the founder of Grey Smoke Media. With a background as a TV and radio producer and a publicist, he has managed over $3 billion in class action claims communications. Jordan spent a decade mastering media buying (managing over $50 million in spend) and digital marketing, achieving the proverbial 10,000 hours of practice.
Under his leadership, Grey Smoke Media helped Diamond and Diamond Lawyers grow from a small practice to Canada’s top injury and real estate law firm. Before rebranding Grey Smoke Media as a legal marketing agency, Jordan worked with publicly traded pharmaceutical companies, The Pan Am Games, Brookfield Asset Management, Intact financial corporation and crypto powerhouses such as Coinsquare. Jordan’s insights have appeared in over 100 international outlets, including The New York Post and Forbes.
In his personal time, he is an accomplished Singer-Songwriter with over 3 million streams on Spotify. Uniquely, Whelan provides metaphysics-based business coaching that blends mindset mastery, wealth expansion and energetic alignment to help his clients unlock their highest potential.
CONTACT DETAILS
Website: https://greysmokemedia.com/
Email: jordan@greysmokemedia.com
Instagram: www.instagram.com/jordanjpower
Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.
Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
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(00:42):
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Speaker 1 (00:46):
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Speaker 2 (01:49):
Welcome, Welcome to Justmande Mond Business. I'm so happy that
you joined us today. Today we're in conversation with Jordan
will who is the founder of Gray Smoke Media. With
a background as a TV and radio producer and publicist,
he has managed over three billion in class action claims communications.
(02:14):
He spent a decade mastering media buying, managing over fifty
million in spend and digital marketing, achieving the proverbial ten
thousand hours of practice. Wow, you've been more than busy.
Speaker 4 (02:31):
I've been a busy boy. Yes.
Speaker 2 (02:35):
Yeah, So welcome to the show and I am so
honored to have you here because your work, it basically
is in helping the lawyer industry and that's very, very
unusual that we, you know, interview somebody that's in that space.
(02:57):
So tell me a little bit about how you arrive there.
Speaker 5 (03:01):
So I started in media, as you mentioned, the radio
and television production. About a little over probably twelve years ago,
taught myself the ins and outs of how to make
a radio show and to make a television show, and
then I moved over to the newspapers. And what I
learned in that experience was the immense value in earned media,
not just in driving leads for businesses, but just the
(03:22):
credibility associated with piggybacking off of these major media corporations.
And so I started. I was at one PR firm,
but then I decided to start my own, which is
obviously Gray Smoke Media. My first client was a law
firm called Diamond and Diamond. They were probably less than
fifty people, but it's when personal injury advertising had really
(03:44):
just sort of taken off in Canada. It was already
massive at America. I'm sure everyone listening has seen the billboards,
the buses, you know, the radio ads. And I took
that client on and they said, would you do our
PR for us? And so we were able to get
media hits and leverage those, and then as they grew
very rapidly, they said, would you also be able to
(04:05):
do our media buying?
Speaker 4 (04:06):
And I said, what's that?
Speaker 5 (04:07):
And I basically had to teach myself that, and then
they said, hey, would you help us with our SEO,
and then hey, would you help us with their reputation management?
And I sort of did my own little le education
for a decade where I taught myself the ins and
outs of all those and as I grew that law firm,
they're now the biggest personal injury firm in Canada, the
(04:28):
biggest real estate law firm in Canada. And then we've
expanded to about six hundred people, nineteen offices across the country.
And I've taught myself along the way each of these
different subsets of marketing. And then for about a decade
or so, Gray Smoke Media was sort of a generalized
marketing agency where you could come and we would offer
a custom solution. And then about two years ago, I
(04:50):
rebranded it to a legal marketing agency, although I do
take on sort of other clients sometimes because I realized
that a lot of lawyers need help. They are often pompous,
and they're often distracted, and they need someone to take
the weight off their hands.
Speaker 2 (05:06):
Yes, yes, And I have to agree with you on
that because I would imagine, as a lawyer, you know
you've got case loads, you know you've got so many
other important things that you need to focus on, and
you know, marketing just sort of goes to the wayside,
(05:27):
you know, in terms of you know, I mean we
see them on television, we see them on billboards and
things like that. But having somebody run that whole that
whole area is huge, definitely, very huge, because I already
know in the industry that I'm in, marketing is a
(05:49):
lot of your.
Speaker 5 (05:50):
Day, definitely, and a lot of people don't want to
take it on right. And lawyers actually, once you build
up the trust with them, are actually great clients because
they're very busy, they're building by the hour. They don't
bother you with small things or emotionalism. They really just
come to you and say, what are the numbers and
how can I improve? And that's very much how I operate.
(06:10):
It's just I just give the numbers because they cannot
be editorialized or there's not discussion. It's just, hey, we
made you this much this month. And I like doing
business like that. And so I've grown to become I've
come accustomed to their idiosyncrasies and how to deal with
them properly.
Speaker 2 (06:32):
Yeah, yes, because they just straight to the point, what
am I looking like this month.
Speaker 4 (06:37):
Yeah, and I love it. I mean I like that
better than you know.
Speaker 5 (06:41):
I was having anxiety in the shower last night about
this thing that doesn't matter, and would you talk to
me for forty five minutes about it? And I don't
really operate like a therapist, so I just kind of
set up the boundaries that way. And I love the
client that calls me and says, hey, I got five minutes,
give me the scoop and that works for me.
Speaker 2 (07:00):
Yeah, that works for me too. Yeah, So what is
the Let's talk about some of the mistakes that people
make in the marketing industry. I know you have some
horror stories that you could tell you.
Speaker 4 (07:21):
Oh, I mean, ida hella. How much time do we have?
I think you said thirty minutes? I mean I could
do five hours. You know.
Speaker 5 (07:30):
The biggest thing is ego. I think a lot of
people think that they're more important than they are. They
think their business is more interesting than it is. They
think that somehow people are going to flock to them
instead of their competitor just because they've worked hard, and
that's not enough. I think the first thing that people
fail to realize is that you need to have something
unique about you that you're selling unique value proposition, so
(07:53):
you're not just a law firm. How do you make
people feel? And the best way to do that is
to mimic entertainers, people like Taylor Swift, Beyonce. They're so
popular because the music is great, but it's about how
they make people feel. Makes Beyonce it makes people feel empowered.
And businesses can evoke these sort of emotions too, but
(08:14):
they have to put the time into what exactly are
we selling here? If it's a law firm, are we approachable?
Are we a family law firm? Do we have a
great track record? And sit down and sort of figure
that out. And then after you've done that, you're sort
of building a website and a brand, everything from the
colors to the fonts around how do I want someone
to feel. I mean, when you go to gray Smokemedia
(08:35):
dot com my website, it's pretty clear that I'm selling
an upper echelon marketing firm based on the way that
I have presented it with lighting, fonts, et cetera. And
so many clients come to me and I look at
their website. I mean, the way Gray Smoke Media works
is we don't take clients on that are infancy stage.
We're taking on someone who's hey, I've done really well
(08:58):
in my town, but i'd like to dominate my state.
I'd like to become a market leader in another area.
And so that's big. And then the other thing is
I'm a big proponent of SEO. So I's the biggest
mistake that people fail to do is allocate a budget
for SEO. If you think of why Google's so successful,
(09:19):
I mean, it's capturing people's psychology. It's at the exact
moment of saying I want this thing, show it to me,
act as a conduit to take me to business A.
Speaker 4 (09:28):
And that traffic's already there.
Speaker 1 (09:30):
Right.
Speaker 5 (09:30):
It might be one hundred thousand searches per month in
your industry and you aren't even.
Speaker 4 (09:34):
Gobbling that up.
Speaker 5 (09:36):
Just small changes to your local Google page can be
responsible sometimes for ten twenty thousand dollars extra new business
per month.
Speaker 2 (09:46):
Absolutely yes, because I set up my Google page way
back when, and like you, I'm teaching my I'm teaching myself,
you know, along the way. And I'm liking that because
when I do hire somebody to do this work, I
know a little some song. They just can't tell me anything,
(10:08):
and I'm like, okay, you know what I'm saying, because
I like to educate myself around that. Now, let's talk
about SEO in twenty twenty five and beyond. What is
that going to look like?
Speaker 5 (10:23):
A lot of people are going to lose a lot
of traffic? Right, So what's happening with Google?
Speaker 2 (10:28):
Now?
Speaker 5 (10:28):
They're mimicking chat GPT. So at the top of the
Google results, if I'm googling, you know, I used to
google how many cups do I need for this recipe
that I'm making for this? And we call it zero position.
Now the genitive AI of Google is giving you that
answer at the very top and a couple of sentences,
And so they're not then clicking through to your website
(10:50):
and they're not reading it, and you're losing that traffic. Right,
I'm not coming to your website. I'm just getting what
I need. And so I had a client that was
driving five six and hits a month just from their blog,
just really high quality content that we had provided, and
they lost the traffic. And I had to basically tell
them that not only was it gone, it's not coming back,
(11:11):
and it's not going to their competitors this is the
new reality now. The way that we overcome that is
we create content, not even just podcasts, videos where people
are going moving away from reading. Their attention spans have
disintegrated and they're moving towards this. But also what will
always counter AI is human anything human, anything with compassion, anecdotes.
(11:36):
So I tell people, if you're going to write a
blog about your law firm, tell a personal story, tell
the story how you grew the business, because that's not
something that AI is going to mimic or it's not
something that people are going to quickly, you know, just
look for the facts on and we're also going to
see SEO, We're going to see a lot more voice searches,
We're going to see a lot more videos. So people
should be optimizing their images and their videos to realize that,
(12:00):
you know, YouTube results, TikTok results are now showing up
on page one of Google. So if you're not making
video content at this point, you're going to be left behind,
especially with the younger generation, where I think their attention
span is zero point two milliseconds.
Speaker 4 (12:15):
I'm pretty sure that's factual. At this point.
Speaker 2 (12:18):
I'm with you because it's like, I mean, I like
to read. Of course I'm older, I'm not with the
I mean, but I also know running this company that
videos is king people like pitches, they like something, talking
to them, telling them what it's all about. Yep, you
(12:39):
not want to read anything?
Speaker 5 (12:42):
No, And it's getting shorter and shorter, right, It's now,
it's getting worse and worse, and people just scroll like
this mindlessly. So I think if you're not going to
do a video, you're you're going to lose out on SEO.
You're going to lose it on YouTube traffic. And also,
you know we speak about how SEO is changing, is
that Google's really rewarding people with credibility, right, so experts, authority, trust,
(13:08):
they're looking for people that are coming in and have
a social media following, have a LinkedIn, have some press
about them, and that's factoring into the mix of SEO,
which is something that wasn't really the case five years ago.
Speaker 2 (13:21):
Yes. Yeah, so SEO as we knew it is definitely changed.
And like you said, it's not going back.
Speaker 4 (13:30):
No, it's not cool.
Speaker 5 (13:31):
But I will say what's really there's a lot more
demand for the local SEO because that can't really go away, right,
If I'm looking for Baltimore Baltimore car accident lawyer. That's
a local based search and AI is not going to
take that away. You still need SEO to connect you
from your search to the website, so much more of
a focus on local SEO optimizing local SEO pages. I
(13:55):
had a client that we optimize as page and probably
drove them another million dollars a year just optimizing his
various locations on Google. And it took us maybe not
even three months. So that's something that's overlooked. People don't
you can post content on those pages. People don't do that.
They don't update the photos on those they don't respond
to reviews, they don't collect reviews, and that's just wasted
(14:17):
traffic that you're just throwing away every month. So to me,
that's kind of crazy. That's an easy win that we
can tackle with the client and then move on to
other things.
Speaker 2 (14:26):
Yeah. Yes, because my page when I first started working
with it, I set up my I set up the page.
Every podcast goes on their page every week, great religiously.
And I also you know, reviews, because I wasn't doing
(14:47):
it at first, and then as you educate yourself, you
find out these little things matter a lot.
Speaker 5 (14:55):
Yeah, absolutely, and you know, and also you know say
to people when it comes to reviews, you can really
only you can't. You can only get so many friends
and family reviews. At the end of the day. You
still have to run a great business. And at the
end of the day you get you know, twenty family
friends reviews, and but you know, by the end of
the year you have two hundred. And if you're the
(15:16):
business well that doesn't respond to people, doesn't get back
to leads, you know, other shady practices, it'll catch up
to you eventually because people people do not hesitate to
share their grievances online. You got it right, That's understatement
of the year, I think.
Speaker 2 (15:34):
Yeah. So, and then those kinds of things can be
automated because I had it all automated, where as soon
as I get a review, it goes straight to my email.
I respond to it right away. Yeah, I did. At
one time, I had set up AI and I didn't
like that because it wasn't my voice right, and for
(15:55):
each review you have to say something different depending on
what the person is saying to you. Yeah, and AI
was kind of making it a generic thing, and I
hurried up and turned that off because that's that wasn't me.
Speaker 5 (16:16):
Yeah, I mean it kind of goes back to what
I was saying before about how do we conquer AI
and how do we you know, if people are concerned
about job losses and stuff like that, well you focus
on what makes you human and stay with that. You're
never going to They're never going to beat out that
human compassion, human element. And so yeah, I mean I
think AI as it's used now, if you're going to
(16:38):
be using it for businesses or responding to reviews, you
sort of use it as a tool to just improve
you or you're the baseline, it's your voice, but perhaps
you want to make it a little more eloquent or
look for some ways to kind of phrase it, and
then you use it as sort of a tool, almost
like a coworker.
Speaker 2 (16:56):
So I would say, yes, absolutely absolutely, So how can
I how can you neutralize a client's marketing tect? How
do you do that?
Speaker 5 (17:07):
So one of the things about Gray Smoke Media and
the background I have, which is sort of a very
circuitous route to get to where I am as a
legal marketing agency. It's not didn't really follow the correct path,
but it worked out. Is I'm a creative person. I
mean we were talking earlier about I sort of lived
(17:28):
two lives. I have Jordan Whale and my Gray Smoke Media,
and now I've I'm a singer songwriter with four million
streams on Spotify at this point, and I sort of
have that left right brain activity right where you can
run a great business. But I'm a creative person at heart.
And so what comes down to all of this is
I'll have someone will contact me and say, hey, I
have to compete with this competitor and they're spending a
(17:50):
million dollars a year and I've got four hundred thousand.
What can you do for me? And it comes down
to creativity at the end of the day. So they
can spend ten thousand a month on radio and you
can spend five. But if your creative's better and I've
negotiated certain things in that buy, then it's going to
convert better. And so it comes down to initially, what
(18:11):
are we selling, how are we selling it? What is
the creative talking about? You know, for example, one of
my clients, he did radio ads and we found out
that seventy percent of women initiate divorces, and so we
used that data to then inform how we bought the
radio ads, and we also found out that psychologically, most
(18:32):
couples fight in the morning, so we decided to hammer
the commuter traffic in the morning at around eight forty
five in the morning because that was when people were
sort of in a place of considering divorcing their partner.
And we phrased the ads in a way that it
appealed more to women. And we did some research into
(18:54):
what kind of ads and words and things appeal to women,
and then we ab tested them not only the lawyer's horse,
but a female voice, and even with a lower spend,
we were able to outperform the competitors.
Speaker 4 (19:07):
So someone like us.
Speaker 5 (19:10):
It comes down to creativity. You hire us to come
to you to say, how can we work with what
we have and how can we beat out your competitors.
On the SEO side of things, you can also steal
a lot of traffic, and you know you can. You
can mimic their content strategy, but just do it better.
You can do it with video, you can do it stronger.
(19:31):
But this is why you hire an agency and you
try not to do things internally because a lot of lawyers,
particularly or even anyone that works with us. They just
don't have the time to sit and meditate and think
and creatively brainstorm up a solution for twelve hours.
Speaker 2 (19:47):
Yes, yes, and that's sometimes what it takes. Yes, and
because you need to research, you know your mess who
you pointing your message to right is going to receive it.
So yes, I agree. Refuge authordically so energetic alignment and preservation.
(20:09):
Let's talk a little bit about that. Sure.
Speaker 5 (20:12):
So Gray Smoke Media is the only all in one
legal marketing agency in the world, meaning you can come
to us and we can do everything for media buying, SEO,
reputation management, social media AdWords instead of you hiring three
kind of agencies to talk amongst themselves with the lack
of symbiosis. That's how we came up with it. But
(20:32):
also what sets us apart is two other things. The
first is that we offer AI consulting for law firms,
so we teach them how they can improve their internal
processes and their marketing leveraging AI. And that's kind of
a new space that's growing right now because people are
figuring out, you know, how can I use this to
three x my business? You know everyone's using it. I
(20:54):
don't want to get left behind. The third thing that
sets us apart is my own practices in metaphysics, spirituality, mindset,
and so one of the things that I work with
people on a personal basis. I do this on the
side to help people, but with clients specifically is mindset.
(21:15):
And some of us have been drilled in with sub
conscious programming from the age of birth to seven that
we are unworthy of money, that we don't belong, that
if we get the money, we'll fumble it, or that
we're you know, not as good as other people, or
they have it easier. And I work with clients to
(21:36):
rewrite these subconscious beliefs, and then I work with them
to visualize themselves growing their business, what that would feel like,
all the emotions of it energetically on a spiritual basis.
Speaker 4 (21:51):
You know, you can look.
Speaker 5 (21:53):
At the work of like Nevil god or Napoleon Hill
and these and different authors, and so I use a
lot of those tactics to get clients out of a
fear mindset, a scarcity mindset, into a more of an
abundance mindset. And you'd be surprised. A lot of people
you know will be sixty years old and they've never
thought about rewriting their mind or focusing on their mind.
(22:14):
They've sort of just been grinding it out and figuring it.
And one of the biggest misconceptions that I had to
learn when I got into metaphysics was that just because
you work hard or doesn't necessarily mean you're going to
get more money. That there's a lot more going on
beyond that. And so I help people work the least
amount of hours and make the most amount of money
by harnessing a lot of these tools to move themselves
(22:38):
forward on a professional basis and a personal basis.
Speaker 2 (22:42):
And that's that's critical because your mind controls every aspect of.
Speaker 4 (22:47):
Your awndvice, Yes, your whole reality.
Speaker 2 (22:51):
Yes, what you believe you know is true than in
your mind is true.
Speaker 4 (22:58):
Yep. I said to my friend the other day.
Speaker 5 (23:01):
They were looking for some business, and I said, they said,
what is your advice?
Speaker 4 (23:04):
I go here? Should I go on? Tiktoks? Go here?
Speaker 5 (23:06):
And I said, sit down, breathe into your heart, feel love,
feel gratitude. Align with that, Align with abundance, the feeling
of what it would feel like to be abundance, the ease,
because that's usually what we're searching right We're not searching
for the ferrari. We're searching for the feeling it would
give us. And then we get the fra and we go,
I don't even like this anymore. But what we want
(23:29):
with that is we actually can make ourselves feel anything
right now. So if we want a bigger house with
a backyard for the family or the dog, we can
make ourselves feel that right now, even if we.
Speaker 4 (23:41):
Don't have it.
Speaker 5 (23:42):
And as we energetically align with that on a quantum basis,
opportunities come to us. So I said to my friend,
I said, my advice is twenty minute meditation of abundance,
what it would feel like, Get into your heart center,
breathe in vision, and you can actually start to feel
that feeling in your body of what it would be
like to have three.
Speaker 4 (24:00):
Times your income right now.
Speaker 5 (24:02):
And as he did that, within the coming weeks, he
just took off financially and say, I say to people,
you know the reason I launched a music career out
of nowhere, no background, no training, It's because I believed.
Speaker 4 (24:17):
I believed in that I could do it.
Speaker 5 (24:19):
And I told myself I'm a great songwriter, and I
told myself nothing would stop me. And I didn't allow
any doubt or fear into my reality, and that is
what gets people into a lot of you know, even
if things might be not be going well, why you
don't need to have fear around it. You don't need
to have doubt about it because it doesn't change the
reality of what's going on. And so that's a whole
(24:41):
other facet of business that I that I think a
lot of people need to learn. And so I've started
to on a personal basis, offer that as coaching for
clients and then friends pro bono.
Speaker 2 (24:53):
Yes, that's awesome, because you gotta work with your mind,
you really do first, because it just won't work if
you don't. You know, you're going to struggle. I mean,
you're going to go through your ups and downs. But
that's all a part of getting to the other side.
(25:13):
It's all a part of the journey.
Speaker 5 (25:15):
And it's and and there's there's beauty in the pain, right,
There's a lot of beauty in the struggle. There's a
lot of you know, evolution on a soul basis if
you can just really I mean, I was I had
a chronic illness for eighteen years that I cured naturally
and in a way I say to people, I'm extremely
(25:36):
grateful for it, and they can't figure you know, I
lived in hospitals and they can't figure that out. And
I said, because I am so much more compassionate to
other people who are struggling and I know how to
help them and I and I.
Speaker 4 (25:47):
Like helping them.
Speaker 5 (25:49):
And I don't know if I would be that person.
I think I'd take a lot more things for granted.
But you know, the gratitude comes flowing in when you
get to not take medication every day.
Speaker 2 (26:00):
Yes, yes, wow, And gratitude is a huge thing that
you really have to make a part of your who
you are, because I mean, I keep a journal and
daily I write down what I'm grateful for, and what
I find it's not even about me. It's about what
(26:24):
I've done for somebody else, or how I made somebody
else feel better, or what I shared with somebody that
made a difference. So it's not even about me per se,
And it makes a difference. And when you when your
blessings come, no matter how small, it's something to be
(26:48):
grateful for. And when you get into that grateful mindset,
it just changes your whole outlook on life.
Speaker 5 (26:57):
Yeah, you start to see it everywhere and it's the
highest vibration emotion, right, that gratitude. It brings in everything.
So you know, even you know, moving here from Canada
to the US, the living standard is higher, and so
people are People ask me what it's like being here
for three months, and I say a lot of people
are very entitled, and you know, just on a very
(27:18):
basic level, it's like great, be grateful for a roof,
be grateful for ac wi FI, be grateful for friends
and family, be grateful for the fact that you know,
I'm someone who's take eight pills a day medication. I
don't have to do that anymore. And that alone is
there's always something to be grateful for. But we're constantly
comparing ourselves to the person with three million dollar house
(27:41):
and why aren't we that? And we deserve it, And
there's where the assault on yourself takes place. And energetically
that is going to block business, that is going to
block connections, that is going to keep people from you
because you can't pull that energy towards you, you know,
you can't be So many people what they think about
(28:01):
it with lack right, They're like, I'll be happy when
my business gets another million dollars, and it's like, well,
you've just signaled out there energetically that you're in lack
and it's not your reality right now, so don't expect
that to be reflected back to you in the In
what you meet, you have to feel like it's now.
And that's the secret. It's very simple, but it does
(28:24):
apply not just on a personal level. It's really important
for business. And I think also another thing that's really
important to me, and it should be important a lot
of people, is I only do business with people that
I personally like, that I think are good to their family,
to their friends, to their community. I have a recipe
that's made people, you know, hundreds of millions of dollars
(28:44):
at this point. And you know, I'm not scrambling for business.
And if I get the sense that you're a person
that will treat me or my staff in a poor manner,
I have no interest in working with you on a
spiritual basis.
Speaker 2 (28:58):
I'm so happy you said that.
Speaker 4 (29:00):
Thank you.
Speaker 2 (29:02):
I am so happy you said that, because I don't
want to work with someone that I don't like.
Speaker 1 (29:11):
You.
Speaker 2 (29:12):
I have got to feel something from you to make
me want to do anything. And if I'm not feeling it,
then it's not worth it to me.
Speaker 5 (29:23):
Yeah yeah, I mean we all we we live and
then we pass on, you know, and you can't. It's
what's that saying? You can't bring the money with you?
So it's like, what did you do for your family
and your community and the people that you encountered over
your time here?
Speaker 2 (29:39):
Absolutely, So if people want to work with you, how
do they connect with you?
Speaker 5 (29:43):
Jordan's sure, So it's gray Smokemedia dot com. G R
E y is how the grace. Some people spell it
a Y. I never knew which one to pick when
I made the agency, So g R e y smokemedia
dot com. You can book a meeting with me if
you want any personal coaching, there's an option there or
introductory meeting. We do predominantly work with lawyers, but if
(30:03):
I feel like someone is interesting or I think I
could help them with a unique solution. I worked with
a publicly traded pharmaceutical company last year, just helping them
out with something no one else could figure out. People
come to us for creativity. So if you feel like
you're you know, if you feel like you're in the
range of someone who's like I just I've hired five
(30:24):
agencies and they're not getting where they are. We aim
to be the last agency you ever hired.
Speaker 2 (30:30):
Absolutely. Wow, Wow, this has been This conversation is more
on a spiritual level, I'm feeling for sure because of
what we're talking about. We're talking about your business, but
we're also talking about the ingredients necessary to manifest what
(30:53):
it is you want in your company. Yeah, and in
your life.
Speaker 5 (30:59):
And we all starts here, right it all we manifest.
People think we manifest from looking out in the world
in front of us. No, we manifest from our head
and our imagination and our heart. And I used to
be someone you know, I wasn't spiritually awake until about
a year ago, and so I would have been the
person that said, manifesting, what's that? But you know, you
can't even deny even if it doesn't spiritually connect with
(31:21):
certain people. You can't deny what's happening on quantum physics
level at this point, in terms of particles and collapsing
them into probabilities.
Speaker 4 (31:30):
So it's very real.
Speaker 5 (31:31):
I can tell you I have manifested the past year
songs on the radio when I have no musical training,
and I really encourage people to look into a lot
of this stuff. And that's one of the things we
will point you in the right direction if you reach
out to our agency.
Speaker 2 (31:47):
Yes, and I believe because before I purchased my house,
it's like I had already bought the furniture I had,
and I didn't even know where the house was going
to be. I don't know any of that. I just
knew it was going to happen, and it did, right.
(32:09):
And it tells you that in the Bible, right, It
definitely tells you that you know, if you want something,
you need to act like you already have it.
Speaker 4 (32:22):
Yeah, it's it's actually in the Bible.
Speaker 5 (32:26):
I mean I personally, I wouldn't say I read the
Bible as many other things that I read. But if
you if you read parts of the Bible, it's mentioned
multiple times in different ways in the Bible that your
brain is creating your reality. And you know, yes, I
can tell you. I mean, I have seen the craziest
(32:46):
things over the past six months. I manifested a move
to this country. I knew the building I would live in.
I live in it now. I knew where I would live,
I knew the city, and one by one, as I
killed the doubt in the fear, which is the nightmare
that's you know, that's constantly telling you, well, this didn't
work out in the past. And that's kind of one
of the hardest things in life is to conquer that sound,
(33:08):
that sound of the your past. I mean, it's so important.
I tell people start from no past, no future. That's
where you've got to be in the present moment, your
zero point. When you're doing any sort of manifestation or
meditation or connecting to a higher power, you are at
that point of your Stop talking about your past. Stop
(33:29):
thinking about your past. It's irrelevant. These patterns are irrelevant.
Every moment is a new moment, and you have to
start from that new moment moving forward.
Speaker 2 (33:38):
Yes, And then people also have to understand that thoughts
come in pairs negative and past, right, and you need
to understand what you need to focus on, you know,
because there's always it's always going to be negative and past.
Speaker 4 (33:56):
Yeah.
Speaker 5 (33:57):
Yeah, And that's and that's kind of the beauty of
the universe, right, the polarity between the ying and the
yang of different things. And so I definitely think that
and yeah, and also knowing that telling people you're not
your thoughts, you don't have to identify with the negative
ones that come your way. You don't need to latch
onto them. You don't need to emotionally. You know, there's
no I said this to a client, you know, they
(34:20):
were having a little dip in the business.
Speaker 4 (34:22):
I said, nothing is to.
Speaker 5 (34:23):
Be gained by reacting to it, because what you react
to you energetically grow. And so you can just say
it is what it is, and we're moving forward to
this area. But the people that dwell on their past,
they dwell on their failures, They dwell on small dips
in areas run into a lot of problems. And if
(34:44):
you look at the biggest athletes, you look at people
like Strina Williams, Djokovic, you read about them, they always
believed that there was no doubt that they were going
to win, and they did not allow any contradictory thoughts
to come in. They just didn't identify with them. And
and that's that's a full time job. You gotta you
(35:04):
gotta do it every day until your brain starts aligning
in a different way and you wake up one day
in a year and you're a different person, And uh yeah,
it's it's it's hard work, though, it's not easy.
Speaker 2 (35:16):
No, it's not. I always say that inside out you
always got to do that inside out work, you know,
daily because as humans we are easily swayed to the
lift with the quickness. It's like we will latch on
y just.
Speaker 5 (35:35):
We we latch on the negativity more than positivity, right,
we do.
Speaker 2 (35:38):
Yes, we do. And it's a it's a fight to
always stay in that in that in that positive realm
because we just prone to latch to the negative.
Speaker 4 (35:51):
Absolutely.
Speaker 2 (35:52):
Yes, Wow, Jeorde, this has been an awesome, awesome discussion
and I am looking forward to more because I love
talking about the insight I work.
Speaker 5 (36:05):
Yeah, it's all connected. Most people just they go through business,
they don't think about that. And I was one of
those people for a really long time. So I really
appreciate you having me on and it was nice to
connect on that level too.
Speaker 2 (36:15):
Yes, absolutely, And again, how do people get in touch?
Speaker 5 (36:19):
A few Grace smoke yet so Gray Smokemedia dot com
g r e Y Smokemedia dot Com is the best
place to reach out to us. And again we're not
to you, no, not to turn people away, but we
are sort of more of an elite marketing agency and
we work with people that are in uh, they want
(36:41):
to get to that final echelon, predominantly law firms. But
we are the you know, you need to have an
established business business ideally for two to three years, with
a great website and traffic already going, and then we
help you get to that final level. And that's how
we're set up, and we will be set up like
that into perpetuity.
Speaker 2 (37:00):
Let's say, okay, so let's talk a little bit about
your music.
Speaker 4 (37:05):
Oh yes, thank you so much. I would love was like, is.
Speaker 2 (37:09):
This the right person? A lawyer? And then I'm seeing
music and I'm like, okay, Yeah.
Speaker 5 (37:16):
So I had a spiritual wakening last year and I
knew that I was meant to do something on Earth
besides marketing and other endeavors that I had pursued. But
for a long time I was trying to figure out
my purpose on Earth. So I was a radio television producer,
I was on television, I was doing some podcasting, and
I just kind of was feverishly looking for the reason
(37:39):
I was on Earth. And I felt like there was
this fire inside me that just just.
Speaker 4 (37:44):
Felt like it was searching for it.
Speaker 5 (37:45):
And you know, I'm not one to really watch a
lot of TV or radio or listen to radio. I'm
kind of just a nerd, so I like to learn things.
And I connected spiritually. And I had been trying to
write music and I couldn't. And once I I connected
spiritually through manifestation meditation, I almost was channeling it to
the point where I would wake up sometimes at two
(38:08):
three in the morning with an entire course of a
song and just sing the whole thing into my phone,
sort of like a out of body experience that I
couldn't explain. And it was happening to me over and
over and suddenly, as I continued looking into this stuff,
I was the guy who couldn't write a song, and
then I was the guy I could write a song
in twenty minutes and it was on the radio. And
that all happened in less than a year. Since it's
(38:32):
only been ten months and I started making music. I've
released anteenth. My nineteenth song comes out on May seconds
called American Dream, and it's reflecting on moving to America,
knowing very few people and you know what it's been
like dating and meeting people and connecting with them energetically,
and you know, the song kind of oscillates between. It's
(38:54):
very dreamy and ethereal and beautiful. It's got some spoken
word affirmation at the beginning, but then you know, like
every song goes into a bridge and there's a truth
about mental health and self loathing. And that's what artists really,
the great artists that I love that I grew up on,
they really just bleed out the lyrics.
Speaker 4 (39:13):
That's how I call it.
Speaker 5 (39:15):
So I am going to be releasing another five songs
before the end of the year under Jordan Power, which
is my Spotify name, and people can check it out
on any platform, Apple Music or wherever they get their music.
Speaker 4 (39:27):
They're all on there.
Speaker 5 (39:28):
And I really want to build I'm just going to
keep going, but I really want to build a movement
with my music. I want to have the concert that
starts with breathwork and a meditation and we put our
phones away and you know, I've got some sound healing
going on, and then the concert starts, and then our
merch would be things that would heal you physically, like
(39:49):
you know, I use a shower filter, so I'd.
Speaker 4 (39:50):
Sell things like that.
Speaker 5 (39:52):
So I have a larger kind of picture I want
to build where I'm healing people with the music. And
then teaching them how I healed myself physically and spiritually,
and that's been my predominant focus over the past little while.
And uh, it's my highest purpose. It's the thing I
love the most. And the songs are just a kind
of a mix of my life experiences, everything from dating
(40:15):
but also resilience and uh never giving up and dreaming
big and uh, loss of friendships. You know, a lot
of a lot of pain, but it's it's the Catharsis
is incredible.
Speaker 2 (40:28):
Wow. Well, Ike, I'm so glad.
Speaker 4 (40:31):
We bet me too.
Speaker 2 (40:33):
And I love music that have meaning that that makes
me feel something, you know what I'm saying. So I
will definitely be following you. Thank you and when that,
when that, when your music drop, we need to come back.
Speaker 5 (40:51):
How diver set I'm I'm I'm I'm releasing. Yeah, so
my next song is Mace. I don't know where this
will come up with May's second American Dream, and then
I'll be releasing a song about a month after that
called Crazy, and I've hired a PR firm two also
push me on podcasts as my other personality.
Speaker 4 (41:10):
And then the radio and blog.
Speaker 5 (41:12):
So yeah, the plan is to become famous, but you know,
it's it's a daunting task a little bit, but I
think I could do it.
Speaker 2 (41:18):
Oh, you can do it. You've done so much already,
and thank you. And when it's spiritually driven, there's.
Speaker 4 (41:27):
No losing, right exactly.
Speaker 2 (41:31):
Wow, So thank you so much, Jordan. But for joining
me today. I'm so glad that we met, and you know,
we talked about your business. We also got into some
inner stuff and I'm really really enjoyed that as well.
Speaker 4 (41:47):
Thanks for having me on.
Speaker 2 (41:48):
I really appreciate it absolutely, and thank you audience for
tuning in. Thank you to our guest and you our value,
but stop you by. We truly appreciate you.
Speaker 1 (42:04):
Many blessings to you and yours
Welcome to Just Minded My Business Media LLC, where you
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Speaker 2 (00:15):
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Speaker 2 (01:49):
Welcome, Welcome to Justmande Mond Business. I'm so happy that
you joined us today. Today we're in conversation with Jordan
will who is the founder of Gray Smoke Media. With
a background as a TV and radio producer and publicist,
he has managed over three billion in class action claims communications.
(02:14):
He spent a decade mastering media buying, managing over fifty
million in spend and digital marketing, achieving the proverbial ten
thousand hours of practice. Wow, you've been more than busy.
Speaker 4 (02:31):
I've been a busy boy. Yes.
Speaker 2 (02:35):
Yeah, So welcome to the show and I am so
honored to have you here because your work, it basically
is in helping the lawyer industry and that's very, very
unusual that we, you know, interview somebody that's in that space.
(02:57):
So tell me a little bit about how you arrive there.
Speaker 5 (03:01):
So I started in media, as you mentioned, the radio
and television production. About a little over probably twelve years ago,
taught myself the ins and outs of how to make
a radio show and to make a television show, and
then I moved over to the newspapers. And what I
learned in that experience was the immense value in earned media,
not just in driving leads for businesses, but just the
(03:22):
credibility associated with piggybacking off of these major media corporations.
And so I started. I was at one PR firm,
but then I decided to start my own, which is
obviously Gray Smoke Media. My first client was a law
firm called Diamond and Diamond. They were probably less than
fifty people, but it's when personal injury advertising had really
(03:44):
just sort of taken off in Canada. It was already
massive at America. I'm sure everyone listening has seen the billboards,
the buses, you know, the radio ads. And I took
that client on and they said, would you do our
PR for us? And so we were able to get
media hits and leverage those, and then as they grew
very rapidly, they said, would you also be able to
(04:05):
do our media buying?
Speaker 4 (04:06):
And I said, what's that?
Speaker 5 (04:07):
And I basically had to teach myself that, and then
they said, hey, would you help us with our SEO,
and then hey, would you help us with their reputation management?
And I sort of did my own little le education
for a decade where I taught myself the ins and
outs of all those and as I grew that law firm,
they're now the biggest personal injury firm in Canada, the
(04:28):
biggest real estate law firm in Canada. And then we've
expanded to about six hundred people, nineteen offices across the country.
And I've taught myself along the way each of these
different subsets of marketing. And then for about a decade
or so, Gray Smoke Media was sort of a generalized
marketing agency where you could come and we would offer
a custom solution. And then about two years ago, I
(04:50):
rebranded it to a legal marketing agency, although I do
take on sort of other clients sometimes because I realized
that a lot of lawyers need help. They are often pompous,
and they're often distracted, and they need someone to take
the weight off their hands.
Speaker 2 (05:06):
Yes, yes, And I have to agree with you on
that because I would imagine, as a lawyer, you know
you've got case loads, you know you've got so many
other important things that you need to focus on, and
you know, marketing just sort of goes to the wayside,
(05:27):
you know, in terms of you know, I mean we
see them on television, we see them on billboards and
things like that. But having somebody run that whole that
whole area is huge, definitely, very huge, because I already
know in the industry that I'm in, marketing is a
(05:49):
lot of your.
Speaker 5 (05:50):
Day, definitely, and a lot of people don't want to
take it on right. And lawyers actually, once you build
up the trust with them, are actually great clients because
they're very busy, they're building by the hour. They don't
bother you with small things or emotionalism. They really just
come to you and say, what are the numbers and
how can I improve? And that's very much how I operate.
(06:10):
It's just I just give the numbers because they cannot
be editorialized or there's not discussion. It's just, hey, we
made you this much this month. And I like doing
business like that. And so I've grown to become I've
come accustomed to their idiosyncrasies and how to deal with
them properly.
Speaker 2 (06:32):
Yeah, yes, because they just straight to the point, what
am I looking like this month.
Speaker 4 (06:37):
Yeah, and I love it. I mean I like that
better than you know.
Speaker 5 (06:41):
I was having anxiety in the shower last night about
this thing that doesn't matter, and would you talk to
me for forty five minutes about it? And I don't
really operate like a therapist, so I just kind of
set up the boundaries that way. And I love the
client that calls me and says, hey, I got five minutes,
give me the scoop and that works for me.
Speaker 2 (07:00):
Yeah, that works for me too. Yeah, So what is
the Let's talk about some of the mistakes that people
make in the marketing industry. I know you have some
horror stories that you could tell you.
Speaker 4 (07:21):
Oh, I mean, ida hella. How much time do we have?
I think you said thirty minutes? I mean I could
do five hours. You know.
Speaker 5 (07:30):
The biggest thing is ego. I think a lot of
people think that they're more important than they are. They
think their business is more interesting than it is. They
think that somehow people are going to flock to them
instead of their competitor just because they've worked hard, and
that's not enough. I think the first thing that people
fail to realize is that you need to have something
unique about you that you're selling unique value proposition, so
(07:53):
you're not just a law firm. How do you make
people feel? And the best way to do that is
to mimic entertainers, people like Taylor Swift, Beyonce. They're so
popular because the music is great, but it's about how
they make people feel. Makes Beyonce it makes people feel empowered.
And businesses can evoke these sort of emotions too, but
(08:14):
they have to put the time into what exactly are
we selling here? If it's a law firm, are we approachable?
Are we a family law firm? Do we have a
great track record? And sit down and sort of figure
that out. And then after you've done that, you're sort
of building a website and a brand, everything from the
colors to the fonts around how do I want someone
to feel. I mean, when you go to gray Smokemedia
(08:35):
dot com my website, it's pretty clear that I'm selling
an upper echelon marketing firm based on the way that
I have presented it with lighting, fonts, et cetera. And
so many clients come to me and I look at
their website. I mean, the way Gray Smoke Media works
is we don't take clients on that are infancy stage.
We're taking on someone who's hey, I've done really well
(08:58):
in my town, but i'd like to dominate my state.
I'd like to become a market leader in another area.
And so that's big. And then the other thing is
I'm a big proponent of SEO. So I's the biggest
mistake that people fail to do is allocate a budget
for SEO. If you think of why Google's so successful,
(09:19):
I mean, it's capturing people's psychology. It's at the exact
moment of saying I want this thing, show it to me,
act as a conduit to take me to business A.
Speaker 4 (09:28):
And that traffic's already there.
Speaker 1 (09:30):
Right.
Speaker 5 (09:30):
It might be one hundred thousand searches per month in
your industry and you aren't even.
Speaker 4 (09:34):
Gobbling that up.
Speaker 5 (09:36):
Just small changes to your local Google page can be
responsible sometimes for ten twenty thousand dollars extra new business
per month.
Speaker 2 (09:46):
Absolutely yes, because I set up my Google page way
back when, and like you, I'm teaching my I'm teaching myself,
you know, along the way. And I'm liking that because
when I do hire somebody to do this work, I
know a little some song. They just can't tell me anything,
(10:08):
and I'm like, okay, you know what I'm saying, because
I like to educate myself around that. Now, let's talk
about SEO in twenty twenty five and beyond. What is
that going to look like?
Speaker 5 (10:23):
A lot of people are going to lose a lot
of traffic? Right, So what's happening with Google?
Speaker 2 (10:28):
Now?
Speaker 5 (10:28):
They're mimicking chat GPT. So at the top of the
Google results, if I'm googling, you know, I used to
google how many cups do I need for this recipe
that I'm making for this? And we call it zero position.
Now the genitive AI of Google is giving you that
answer at the very top and a couple of sentences,
And so they're not then clicking through to your website
(10:50):
and they're not reading it, and you're losing that traffic. Right,
I'm not coming to your website. I'm just getting what
I need. And so I had a client that was
driving five six and hits a month just from their blog,
just really high quality content that we had provided, and
they lost the traffic. And I had to basically tell
them that not only was it gone, it's not coming back,
(11:11):
and it's not going to their competitors this is the
new reality now. The way that we overcome that is
we create content, not even just podcasts, videos where people
are going moving away from reading. Their attention spans have
disintegrated and they're moving towards this. But also what will
always counter AI is human anything human, anything with compassion, anecdotes.
(11:36):
So I tell people, if you're going to write a
blog about your law firm, tell a personal story, tell
the story how you grew the business, because that's not
something that AI is going to mimic or it's not
something that people are going to quickly, you know, just
look for the facts on and we're also going to
see SEO, We're going to see a lot more voice searches,
We're going to see a lot more videos. So people
should be optimizing their images and their videos to realize that,
(12:00):
you know, YouTube results, TikTok results are now showing up
on page one of Google. So if you're not making
video content at this point, you're going to be left behind,
especially with the younger generation, where I think their attention
span is zero point two milliseconds.
Speaker 4 (12:15):
I'm pretty sure that's factual. At this point.
Speaker 2 (12:18):
I'm with you because it's like, I mean, I like
to read. Of course I'm older, I'm not with the
I mean, but I also know running this company that
videos is king people like pitches, they like something, talking
to them, telling them what it's all about. Yep, you
(12:39):
not want to read anything?
Speaker 5 (12:42):
No, And it's getting shorter and shorter, right, It's now,
it's getting worse and worse, and people just scroll like
this mindlessly. So I think if you're not going to
do a video, you're you're going to lose out on SEO.
You're going to lose it on YouTube traffic. And also,
you know we speak about how SEO is changing, is
that Google's really rewarding people with credibility, right, so experts, authority, trust,
(13:08):
they're looking for people that are coming in and have
a social media following, have a LinkedIn, have some press
about them, and that's factoring into the mix of SEO,
which is something that wasn't really the case five years ago.
Speaker 2 (13:21):
Yes. Yeah, so SEO as we knew it is definitely changed.
And like you said, it's not going back.
Speaker 4 (13:30):
No, it's not cool.
Speaker 5 (13:31):
But I will say what's really there's a lot more
demand for the local SEO because that can't really go away, right,
If I'm looking for Baltimore Baltimore car accident lawyer. That's
a local based search and AI is not going to
take that away. You still need SEO to connect you
from your search to the website, so much more of
a focus on local SEO optimizing local SEO pages. I
(13:55):
had a client that we optimize as page and probably
drove them another million dollars a year just optimizing his
various locations on Google. And it took us maybe not
even three months. So that's something that's overlooked. People don't
you can post content on those pages. People don't do that.
They don't update the photos on those they don't respond
to reviews, they don't collect reviews, and that's just wasted
(14:17):
traffic that you're just throwing away every month. So to me,
that's kind of crazy. That's an easy win that we
can tackle with the client and then move on to
other things.
Speaker 2 (14:26):
Yeah. Yes, because my page when I first started working
with it, I set up my I set up the page.
Every podcast goes on their page every week, great religiously.
And I also you know, reviews, because I wasn't doing
(14:47):
it at first, and then as you educate yourself, you
find out these little things matter a lot.
Speaker 5 (14:55):
Yeah, absolutely, and you know, and also you know say
to people when it comes to reviews, you can really
only you can't. You can only get so many friends
and family reviews. At the end of the day. You
still have to run a great business. And at the
end of the day you get you know, twenty family
friends reviews, and but you know, by the end of
the year you have two hundred. And if you're the
(15:16):
business well that doesn't respond to people, doesn't get back
to leads, you know, other shady practices, it'll catch up
to you eventually because people people do not hesitate to
share their grievances online. You got it right, That's understatement
of the year, I think.
Speaker 2 (15:34):
Yeah. So, and then those kinds of things can be
automated because I had it all automated, where as soon
as I get a review, it goes straight to my email.
I respond to it right away. Yeah, I did. At
one time, I had set up AI and I didn't
like that because it wasn't my voice right, and for
(15:55):
each review you have to say something different depending on
what the person is saying to you. Yeah, and AI
was kind of making it a generic thing, and I
hurried up and turned that off because that's that wasn't me.
Speaker 5 (16:16):
Yeah, I mean it kind of goes back to what
I was saying before about how do we conquer AI
and how do we you know, if people are concerned
about job losses and stuff like that, well you focus
on what makes you human and stay with that. You're
never going to They're never going to beat out that
human compassion, human element. And so yeah, I mean I
think AI as it's used now, if you're going to
(16:38):
be using it for businesses or responding to reviews, you
sort of use it as a tool to just improve
you or you're the baseline, it's your voice, but perhaps
you want to make it a little more eloquent or
look for some ways to kind of phrase it, and
then you use it as sort of a tool, almost
like a coworker.
Speaker 2 (16:56):
So I would say, yes, absolutely absolutely, So how can
I how can you neutralize a client's marketing tect? How
do you do that?
Speaker 5 (17:07):
So one of the things about Gray Smoke Media and
the background I have, which is sort of a very
circuitous route to get to where I am as a
legal marketing agency. It's not didn't really follow the correct path,
but it worked out. Is I'm a creative person. I
mean we were talking earlier about I sort of lived
(17:28):
two lives. I have Jordan Whale and my Gray Smoke Media,
and now I've I'm a singer songwriter with four million
streams on Spotify at this point, and I sort of
have that left right brain activity right where you can
run a great business. But I'm a creative person at heart.
And so what comes down to all of this is
I'll have someone will contact me and say, hey, I
have to compete with this competitor and they're spending a
(17:50):
million dollars a year and I've got four hundred thousand.
What can you do for me? And it comes down
to creativity at the end of the day. So they
can spend ten thousand a month on radio and you
can spend five. But if your creative's better and I've
negotiated certain things in that buy, then it's going to
convert better. And so it comes down to initially, what
(18:11):
are we selling, how are we selling it? What is
the creative talking about? You know, for example, one of
my clients, he did radio ads and we found out
that seventy percent of women initiate divorces, and so we
used that data to then inform how we bought the
radio ads, and we also found out that psychologically, most
(18:32):
couples fight in the morning, so we decided to hammer
the commuter traffic in the morning at around eight forty
five in the morning because that was when people were
sort of in a place of considering divorcing their partner.
And we phrased the ads in a way that it
appealed more to women. And we did some research into
(18:54):
what kind of ads and words and things appeal to women,
and then we ab tested them not only the lawyer's horse,
but a female voice, and even with a lower spend,
we were able to outperform the competitors.
Speaker 4 (19:07):
So someone like us.
Speaker 5 (19:10):
It comes down to creativity. You hire us to come
to you to say, how can we work with what
we have and how can we beat out your competitors.
On the SEO side of things, you can also steal
a lot of traffic, and you know you can. You
can mimic their content strategy, but just do it better.
You can do it with video, you can do it stronger.
(19:31):
But this is why you hire an agency and you
try not to do things internally because a lot of lawyers,
particularly or even anyone that works with us. They just
don't have the time to sit and meditate and think
and creatively brainstorm up a solution for twelve hours.
Speaker 2 (19:47):
Yes, yes, and that's sometimes what it takes. Yes, and
because you need to research, you know your mess who
you pointing your message to right is going to receive it.
So yes, I agree. Refuge authordically so energetic alignment and preservation.
(20:09):
Let's talk a little bit about that. Sure.
Speaker 5 (20:12):
So Gray Smoke Media is the only all in one
legal marketing agency in the world, meaning you can come
to us and we can do everything for media buying, SEO,
reputation management, social media AdWords instead of you hiring three
kind of agencies to talk amongst themselves with the lack
of symbiosis. That's how we came up with it. But
(20:32):
also what sets us apart is two other things. The
first is that we offer AI consulting for law firms,
so we teach them how they can improve their internal
processes and their marketing leveraging AI. And that's kind of
a new space that's growing right now because people are
figuring out, you know, how can I use this to
three x my business? You know everyone's using it. I
(20:54):
don't want to get left behind. The third thing that
sets us apart is my own practices in metaphysics, spirituality, mindset,
and so one of the things that I work with
people on a personal basis. I do this on the
side to help people, but with clients specifically is mindset.
(21:15):
And some of us have been drilled in with sub
conscious programming from the age of birth to seven that
we are unworthy of money, that we don't belong, that
if we get the money, we'll fumble it, or that
we're you know, not as good as other people, or
they have it easier. And I work with clients to
(21:36):
rewrite these subconscious beliefs, and then I work with them
to visualize themselves growing their business, what that would feel like,
all the emotions of it energetically on a spiritual basis.
Speaker 4 (21:51):
You know, you can look.
Speaker 5 (21:53):
At the work of like Nevil god or Napoleon Hill
and these and different authors, and so I use a
lot of those tactics to get clients out of a
fear mindset, a scarcity mindset, into a more of an
abundance mindset. And you'd be surprised. A lot of people
you know will be sixty years old and they've never
thought about rewriting their mind or focusing on their mind.
(22:14):
They've sort of just been grinding it out and figuring it.
And one of the biggest misconceptions that I had to
learn when I got into metaphysics was that just because
you work hard or doesn't necessarily mean you're going to
get more money. That there's a lot more going on
beyond that. And so I help people work the least
amount of hours and make the most amount of money
by harnessing a lot of these tools to move themselves
(22:38):
forward on a professional basis and a personal basis.
Speaker 2 (22:42):
And that's that's critical because your mind controls every aspect of.
Speaker 4 (22:47):
Your awndvice, Yes, your whole reality.
Speaker 2 (22:51):
Yes, what you believe you know is true than in
your mind is true.
Speaker 4 (22:58):
Yep. I said to my friend the other day.
Speaker 5 (23:01):
They were looking for some business, and I said, they said,
what is your advice?
Speaker 4 (23:04):
I go here? Should I go on? Tiktoks? Go here?
Speaker 5 (23:06):
And I said, sit down, breathe into your heart, feel love,
feel gratitude. Align with that, Align with abundance, the feeling
of what it would feel like to be abundance, the ease,
because that's usually what we're searching right We're not searching
for the ferrari. We're searching for the feeling it would
give us. And then we get the fra and we go,
I don't even like this anymore. But what we want
(23:29):
with that is we actually can make ourselves feel anything
right now. So if we want a bigger house with
a backyard for the family or the dog, we can
make ourselves feel that right now, even if we.
Speaker 4 (23:41):
Don't have it.
Speaker 5 (23:42):
And as we energetically align with that on a quantum basis,
opportunities come to us. So I said to my friend,
I said, my advice is twenty minute meditation of abundance,
what it would feel like, Get into your heart center,
breathe in vision, and you can actually start to feel
that feeling in your body of what it would be
like to have three.
Speaker 4 (24:00):
Times your income right now.
Speaker 5 (24:02):
And as he did that, within the coming weeks, he
just took off financially and say, I say to people,
you know the reason I launched a music career out
of nowhere, no background, no training, It's because I believed.
Speaker 4 (24:17):
I believed in that I could do it.
Speaker 5 (24:19):
And I told myself I'm a great songwriter, and I
told myself nothing would stop me. And I didn't allow
any doubt or fear into my reality, and that is
what gets people into a lot of you know, even
if things might be not be going well, why you
don't need to have fear around it. You don't need
to have doubt about it because it doesn't change the
reality of what's going on. And so that's a whole
(24:41):
other facet of business that I that I think a
lot of people need to learn. And so I've started
to on a personal basis, offer that as coaching for
clients and then friends pro bono.
Speaker 2 (24:53):
Yes, that's awesome, because you gotta work with your mind,
you really do first, because it just won't work if
you don't. You know, you're going to struggle. I mean,
you're going to go through your ups and downs. But
that's all a part of getting to the other side.
(25:13):
It's all a part of the journey.
Speaker 5 (25:15):
And it's and and there's there's beauty in the pain, right,
There's a lot of beauty in the struggle. There's a
lot of you know, evolution on a soul basis if
you can just really I mean, I was I had
a chronic illness for eighteen years that I cured naturally
and in a way I say to people, I'm extremely
(25:36):
grateful for it, and they can't figure you know, I
lived in hospitals and they can't figure that out. And
I said, because I am so much more compassionate to
other people who are struggling and I know how to
help them and I and I.
Speaker 4 (25:47):
Like helping them.
Speaker 5 (25:49):
And I don't know if I would be that person.
I think I'd take a lot more things for granted.
But you know, the gratitude comes flowing in when you
get to not take medication every day.
Speaker 2 (26:00):
Yes, yes, wow, And gratitude is a huge thing that
you really have to make a part of your who
you are, because I mean, I keep a journal and
daily I write down what I'm grateful for, and what
I find it's not even about me. It's about what
(26:24):
I've done for somebody else, or how I made somebody
else feel better, or what I shared with somebody that
made a difference. So it's not even about me per se,
And it makes a difference. And when you when your
blessings come, no matter how small, it's something to be
(26:48):
grateful for. And when you get into that grateful mindset,
it just changes your whole outlook on life.
Speaker 5 (26:57):
Yeah, you start to see it everywhere and it's the
highest vibration emotion, right, that gratitude. It brings in everything.
So you know, even you know, moving here from Canada
to the US, the living standard is higher, and so
people are People ask me what it's like being here
for three months, and I say a lot of people
are very entitled, and you know, just on a very
(27:18):
basic level, it's like great, be grateful for a roof,
be grateful for ac wi FI, be grateful for friends
and family, be grateful for the fact that you know,
I'm someone who's take eight pills a day medication. I
don't have to do that anymore. And that alone is
there's always something to be grateful for. But we're constantly
comparing ourselves to the person with three million dollar house
(27:41):
and why aren't we that? And we deserve it, And
there's where the assault on yourself takes place. And energetically
that is going to block business, that is going to
block connections, that is going to keep people from you
because you can't pull that energy towards you, you know,
you can't be So many people what they think about
(28:01):
it with lack right, They're like, I'll be happy when
my business gets another million dollars, and it's like, well,
you've just signaled out there energetically that you're in lack
and it's not your reality right now, so don't expect
that to be reflected back to you in the In
what you meet, you have to feel like it's now.
And that's the secret. It's very simple, but it does
(28:24):
apply not just on a personal level. It's really important
for business. And I think also another thing that's really
important to me, and it should be important a lot
of people, is I only do business with people that
I personally like, that I think are good to their family,
to their friends, to their community. I have a recipe
that's made people, you know, hundreds of millions of dollars
(28:44):
at this point. And you know, I'm not scrambling for business.
And if I get the sense that you're a person
that will treat me or my staff in a poor manner,
I have no interest in working with you on a
spiritual basis.
Speaker 2 (28:58):
I'm so happy you said that.
Speaker 4 (29:00):
Thank you.
Speaker 2 (29:02):
I am so happy you said that, because I don't
want to work with someone that I don't like.
Speaker 1 (29:11):
You.
Speaker 2 (29:12):
I have got to feel something from you to make
me want to do anything. And if I'm not feeling it,
then it's not worth it to me.
Speaker 5 (29:23):
Yeah yeah, I mean we all we we live and
then we pass on, you know, and you can't. It's
what's that saying? You can't bring the money with you?
So it's like, what did you do for your family
and your community and the people that you encountered over
your time here?
Speaker 2 (29:39):
Absolutely, So if people want to work with you, how
do they connect with you?
Speaker 5 (29:43):
Jordan's sure, So it's gray Smokemedia dot com. G R
E y is how the grace. Some people spell it
a Y. I never knew which one to pick when
I made the agency, So g R e y smokemedia
dot com. You can book a meeting with me if
you want any personal coaching, there's an option there or
introductory meeting. We do predominantly work with lawyers, but if
(30:03):
I feel like someone is interesting or I think I
could help them with a unique solution. I worked with
a publicly traded pharmaceutical company last year, just helping them
out with something no one else could figure out. People
come to us for creativity. So if you feel like
you're you know, if you feel like you're in the
range of someone who's like I just I've hired five
(30:24):
agencies and they're not getting where they are. We aim
to be the last agency you ever hired.
Speaker 2 (30:30):
Absolutely. Wow, Wow, this has been This conversation is more
on a spiritual level, I'm feeling for sure because of
what we're talking about. We're talking about your business, but
we're also talking about the ingredients necessary to manifest what
(30:53):
it is you want in your company. Yeah, and in
your life.
Speaker 5 (30:59):
And we all starts here, right it all we manifest.
People think we manifest from looking out in the world
in front of us. No, we manifest from our head
and our imagination and our heart. And I used to
be someone you know, I wasn't spiritually awake until about
a year ago, and so I would have been the
person that said, manifesting, what's that? But you know, you
can't even deny even if it doesn't spiritually connect with
(31:21):
certain people. You can't deny what's happening on quantum physics
level at this point, in terms of particles and collapsing
them into probabilities.
Speaker 4 (31:30):
So it's very real.
Speaker 5 (31:31):
I can tell you I have manifested the past year
songs on the radio when I have no musical training,
and I really encourage people to look into a lot
of this stuff. And that's one of the things we
will point you in the right direction if you reach
out to our agency.
Speaker 2 (31:47):
Yes, and I believe because before I purchased my house,
it's like I had already bought the furniture I had,
and I didn't even know where the house was going
to be. I don't know any of that. I just
knew it was going to happen, and it did, right.
(32:09):
And it tells you that in the Bible, right, It
definitely tells you that you know, if you want something,
you need to act like you already have it.
Speaker 4 (32:22):
Yeah, it's it's actually in the Bible.
Speaker 5 (32:26):
I mean I personally, I wouldn't say I read the
Bible as many other things that I read. But if
you if you read parts of the Bible, it's mentioned
multiple times in different ways in the Bible that your
brain is creating your reality. And you know, yes, I
can tell you. I mean, I have seen the craziest
(32:46):
things over the past six months. I manifested a move
to this country. I knew the building I would live in.
I live in it now. I knew where I would live,
I knew the city, and one by one, as I
killed the doubt in the fear, which is the nightmare
that's you know, that's constantly telling you, well, this didn't
work out in the past. And that's kind of one
of the hardest things in life is to conquer that sound,
(33:08):
that sound of the your past. I mean, it's so important.
I tell people start from no past, no future. That's
where you've got to be in the present moment, your
zero point. When you're doing any sort of manifestation or
meditation or connecting to a higher power, you are at
that point of your Stop talking about your past. Stop
(33:29):
thinking about your past. It's irrelevant. These patterns are irrelevant.
Every moment is a new moment, and you have to
start from that new moment moving forward.
Speaker 2 (33:38):
Yes, And then people also have to understand that thoughts
come in pairs negative and past, right, and you need
to understand what you need to focus on, you know,
because there's always it's always going to be negative and past.
Speaker 4 (33:56):
Yeah.
Speaker 5 (33:57):
Yeah, And that's and that's kind of the beauty of
the universe, right, the polarity between the ying and the
yang of different things. And so I definitely think that
and yeah, and also knowing that telling people you're not
your thoughts, you don't have to identify with the negative
ones that come your way. You don't need to latch
onto them. You don't need to emotionally. You know, there's
no I said this to a client, you know, they
(34:20):
were having a little dip in the business.
Speaker 4 (34:22):
I said, nothing is to.
Speaker 5 (34:23):
Be gained by reacting to it, because what you react
to you energetically grow. And so you can just say
it is what it is, and we're moving forward to
this area. But the people that dwell on their past,
they dwell on their failures, They dwell on small dips
in areas run into a lot of problems. And if
(34:44):
you look at the biggest athletes, you look at people
like Strina Williams, Djokovic, you read about them, they always
believed that there was no doubt that they were going
to win, and they did not allow any contradictory thoughts
to come in. They just didn't identify with them. And
and that's that's a full time job. You gotta you
(35:04):
gotta do it every day until your brain starts aligning
in a different way and you wake up one day
in a year and you're a different person, And uh yeah,
it's it's it's hard work, though, it's not easy.
Speaker 2 (35:16):
No, it's not. I always say that inside out you
always got to do that inside out work, you know,
daily because as humans we are easily swayed to the
lift with the quickness. It's like we will latch on
y just.
Speaker 5 (35:35):
We we latch on the negativity more than positivity, right,
we do.
Speaker 2 (35:38):
Yes, we do. And it's a it's a fight to
always stay in that in that in that positive realm
because we just prone to latch to the negative.
Speaker 4 (35:51):
Absolutely.
Speaker 2 (35:52):
Yes, Wow, Jeorde, this has been an awesome, awesome discussion
and I am looking forward to more because I love
talking about the insight I work.
Speaker 5 (36:05):
Yeah, it's all connected. Most people just they go through business,
they don't think about that. And I was one of
those people for a really long time. So I really
appreciate you having me on and it was nice to
connect on that level too.
Speaker 2 (36:15):
Yes, absolutely, And again, how do people get in touch?
Speaker 5 (36:19):
A few Grace smoke yet so Gray Smokemedia dot com
g r e Y Smokemedia dot Com is the best
place to reach out to us. And again we're not
to you, no, not to turn people away, but we
are sort of more of an elite marketing agency and
we work with people that are in uh, they want
(36:41):
to get to that final echelon, predominantly law firms. But
we are the you know, you need to have an
established business business ideally for two to three years, with
a great website and traffic already going, and then we
help you get to that final level. And that's how
we're set up, and we will be set up like
that into perpetuity.
Speaker 2 (37:00):
Let's say, okay, so let's talk a little bit about
your music.
Speaker 4 (37:05):
Oh yes, thank you so much. I would love was like, is.
Speaker 2 (37:09):
This the right person? A lawyer? And then I'm seeing
music and I'm like, okay, Yeah.
Speaker 5 (37:16):
So I had a spiritual wakening last year and I
knew that I was meant to do something on Earth
besides marketing and other endeavors that I had pursued. But
for a long time I was trying to figure out
my purpose on Earth. So I was a radio television producer,
I was on television, I was doing some podcasting, and
I just kind of was feverishly looking for the reason
(37:39):
I was on Earth. And I felt like there was
this fire inside me that just just.
Speaker 4 (37:44):
Felt like it was searching for it.
Speaker 5 (37:45):
And you know, I'm not one to really watch a
lot of TV or radio or listen to radio. I'm
kind of just a nerd, so I like to learn things.
And I connected spiritually. And I had been trying to
write music and I couldn't. And once I I connected
spiritually through manifestation meditation, I almost was channeling it to
the point where I would wake up sometimes at two
(38:08):
three in the morning with an entire course of a
song and just sing the whole thing into my phone,
sort of like a out of body experience that I
couldn't explain. And it was happening to me over and
over and suddenly, as I continued looking into this stuff,
I was the guy who couldn't write a song, and
then I was the guy I could write a song
in twenty minutes and it was on the radio. And
that all happened in less than a year. Since it's
(38:32):
only been ten months and I started making music. I've
released anteenth. My nineteenth song comes out on May seconds
called American Dream, and it's reflecting on moving to America,
knowing very few people and you know what it's been
like dating and meeting people and connecting with them energetically,
and you know, the song kind of oscillates between. It's
(38:54):
very dreamy and ethereal and beautiful. It's got some spoken
word affirmation at the beginning, but then you know, like
every song goes into a bridge and there's a truth
about mental health and self loathing. And that's what artists really,
the great artists that I love that I grew up on,
they really just bleed out the lyrics.
Speaker 4 (39:13):
That's how I call it.
Speaker 5 (39:15):
So I am going to be releasing another five songs
before the end of the year under Jordan Power, which
is my Spotify name, and people can check it out
on any platform, Apple Music or wherever they get their music.
Speaker 4 (39:27):
They're all on there.
Speaker 5 (39:28):
And I really want to build I'm just going to
keep going, but I really want to build a movement
with my music. I want to have the concert that
starts with breathwork and a meditation and we put our
phones away and you know, I've got some sound healing
going on, and then the concert starts, and then our
merch would be things that would heal you physically, like
(39:49):
you know, I use a shower filter, so I'd.
Speaker 4 (39:50):
Sell things like that.
Speaker 5 (39:52):
So I have a larger kind of picture I want
to build where I'm healing people with the music. And
then teaching them how I healed myself physically and spiritually,
and that's been my predominant focus over the past little while.
And uh, it's my highest purpose. It's the thing I
love the most. And the songs are just a kind
of a mix of my life experiences, everything from dating
(40:15):
but also resilience and uh never giving up and dreaming
big and uh, loss of friendships. You know, a lot
of a lot of pain, but it's it's the Catharsis
is incredible.
Speaker 2 (40:28):
Wow. Well, Ike, I'm so glad.
Speaker 4 (40:31):
We bet me too.
Speaker 2 (40:33):
And I love music that have meaning that that makes
me feel something, you know what I'm saying. So I
will definitely be following you. Thank you and when that,
when that, when your music drop, we need to come back.
Speaker 5 (40:51):
How diver set I'm I'm I'm I'm releasing. Yeah, so
my next song is Mace. I don't know where this
will come up with May's second American Dream, and then
I'll be releasing a song about a month after that
called Crazy, and I've hired a PR firm two also
push me on podcasts as my other personality.
Speaker 4 (41:10):
And then the radio and blog.
Speaker 5 (41:12):
So yeah, the plan is to become famous, but you know,
it's it's a daunting task a little bit, but I
think I could do it.
Speaker 2 (41:18):
Oh, you can do it. You've done so much already,
and thank you. And when it's spiritually driven, there's.
Speaker 4 (41:27):
No losing, right exactly.
Speaker 2 (41:31):
Wow, So thank you so much, Jordan. But for joining
me today. I'm so glad that we met, and you know,
we talked about your business. We also got into some
inner stuff and I'm really really enjoyed that as well.
Speaker 4 (41:47):
Thanks for having me on.
Speaker 2 (41:48):
I really appreciate it absolutely, and thank you audience for
tuning in. Thank you to our guest and you our value,
but stop you by. We truly appreciate you.
Speaker 1 (42:04):
Many blessings to you and yours
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