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November 14, 2024 37 mins
Transform your life in just 90 days with our proven program designed to help you reach your goals and live your best life. Start your journey to personal growth and success today!

David J. Greer is a 40+ year entrepreneur. David is an entrepreneur coach, author, and facilitator. At 22, he joined a young software startup, and stayed 20 years, becoming co-owner, while building the company into a global powerhouse. After selling out of that business, he and his wife took a break, commissioning a sailboat in the South of France and home-schooling their three children for two years while sailing 5,000 miles in the Mediterranean.

David J. Greer is an entrepreneurial coach, author, and facilitator. He is the catalyst that gets you to fully live your dreams now. Spend one hour reading his book Wind In Your Sails, attend a one-hour talk with him, or get one hour of 1-to-1 coaching and you will have 3 concrete action items that will shift and accelerate your business within 90 days. David specializes in working with entrepreneurs challenged with alcoholism or addiction. He and his wife Karalee are committed to each other and their three children, spending time supporting them in the many and varied activities they are involved with. They live in Vancouver, Canada.

Connect with David:
Website: https://coachdjgreer.com/
Book: coachdjgreer.com/book/
LinkedIn: https://www.linkedin.com/in/davidgreer/
Instagram: https://instagram.com/coachdjgreer/
Twitter: https://twitter.com/djgreer

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
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Speaker 2 (00:32):
Welcome to Just Minded My Business Media, LLC, where you
get information that you can use. I'm your host, Ida Crawford.
But before we die in subscribe to Just Minding my
Business on YouTube and wherever you get your podcasts. Shake
Just Minded my Business with your family, friends, and palmedings.

(00:57):
Engage with us by leaving a review comment. Your support
keeps this podcast going and growing. Visit our website at
JMMB mediac dot com to learn how we can support
you and get more visibility when your products and services.
So grab a pen and paper and get ready for

(01:19):
information that you can use.

Speaker 1 (01:24):
Thank you.

Speaker 3 (01:27):
Well this episode, I am so happy to bring to
you David J. Grier, who is a forty plus year entrepreneur.
David is an entrepreneur, coach, author and facilitator. At twenty two,
he joined a young software startup and stayed twenty years,
becoming co owner while building the company into a global powerhouse.

(01:52):
After selling out of that business, he and his wife
took a break, commissioning a sailboat in the south of
France and home schooling their three children for two years
while sailing five thousand miles in the Mediterranean. Wow, that
sounds adventurous.

Speaker 4 (02:11):
Indeed it is.

Speaker 5 (02:13):
Yes, well, welcome, welcome, welcome.

Speaker 4 (02:16):
Thank you so much. I'm really happy to be here
with you today.

Speaker 6 (02:21):
Yes, I'm happy to have you and forty plus he
is an entrepreneurship. You've got awesome of information to share
with us.

Speaker 4 (02:33):
I like to tell younger entrepreneurs like I'm wearing a
lot of scar tissue and you're welcome to you know,
have the same scar tissue. But I've got a book,
and you know, I come on podcasts like this because
maybe you want to earn your own scar tissue that's
different than the ones that I earned.

Speaker 7 (02:50):
I like that.

Speaker 5 (02:51):
I'm gonna use that David scar tissue. I like that.

Speaker 3 (02:55):
Wow, So where do we beget? Okay, let's talk about
culture to drive higher performance.

Speaker 7 (03:04):
What does that look like?

Speaker 4 (03:08):
So to me, cultural culture defines the default behaviors of
the people in your business. And I believe that if
we make culture and overt like if we're conscious about it,
and we discover what our culture is and document it,
and then I have a few suggestions for things you

(03:30):
can actually do to live that culture, I think that
is the way we create much tighter alignment and build
higher performing companies. So I work a lot with owner
founders who have started their own business, and typically, like
in those kind of businesses, the culture is really defined
by the belief systems of the founder and maybe the

(03:55):
first one or two hires, like the senior leaders who
that person and brought in to help grow the company.
And I look at culture as a discovery process, Like
people tend to get altruistic, like you should have you know,
kindness and wonderfulness, and you know it should look like Disney,

(04:19):
you know, on the outside, although Disney is a very
well defined culture on the inside. And I say, like,
let's find out what your culture really is. And you know,
one of the I guess just exercises with entrepreneurs and
they're senior teams to help discover that, like, for example,
can you tell me someone who you'd hire again an

(04:40):
R and B and tell me about that person, like
tell me the characteristic like why you know, why are
you so excited? Why why would you hire someone like that? Again?
And use that to help, you know, define what those
cultural values are. And sometimes it takes an outsider like

(05:01):
me to help you. I'm working with one of my clients.
They're getting deeper into their cultural values. And you know,
they proposed that a customer first mindset was one of
their core values, but one of their other core values
is treating everyone with respect. And when I looked at
like their description of what it meant to them to

(05:22):
put the customer first, it really was just it was
everything to do with treating with respect, and so it
wasn't like a different culture value, it was just captured
in one they already had already. And then my belief
is we should run our businesses on the data, so
we should have key productivity indicators to tell us, you know,

(05:43):
whether our business is succeeding. Or not, and ultimately financial
statements that tell us whether we're really making money or not,
and that we should run our business and some the
key decision making on the data, but we should highlight
and bring culture forward through storytelling. Like that's how I
think you bring culture real. So one of the things

(06:07):
I encourage the people I work with who are are
going deep on culture is, you know, at an extra
weekly senior management meeting, like what's a brag you have
for another person? Doesn't have to be a person in
the room for another person, and the core value that
it demonstrated, and again you tell that story. Or you know,
if once a month you have a town hall, like

(06:28):
say you're a hundred person company, then again, really encourage
the CEO to call out a couple people with examples
from the previous one or two weeks of you know,
like the brag for that person, like I really want
to say that, you know, Sue went and did this
and this and this, and it was such a great
demonstration of you know, treating every you know, treating everyone

(06:51):
in that disagreement with respect. Right. So, and my belief
part of you get high performance is that when everyone
behaves in a consistent way you need. You don't need
as big an employee man. You don't like people behave
in a way that's consistent with each other because they

(07:13):
hold the same values. And in fact, companies that are
really high performing with culture, if you do a mishire
and you hire someone that doesn't fit the culture, then
those organizations typically eject the person like a virus, like
you've invaded our space and you are not one of us.

(07:34):
And you know, with a lot of you know, the
clients I've worked with who've really developed their cultural values,
you know, another thing that they eventually decide on is
to hire for culture first and for you know, skills second,
Whereas almost all hiring if you look at job descriptions
like it's all about you know, do you know this?

(07:56):
Can you do that? And it's all about the skill
and very little about what's the company's culture and you're
going to be a fit here and right, and so
you hire, and you know, I do some coaching around
ways that you can ask open ended questions that help
you tell you whether they're a cultural fit. And this

(08:16):
one is really hard, but I think the hardest people
to hire are what I call toxic a's So I
think you if you want to create really high performing companies,
you want A players, and you want a you know,
because of a's higher b's than b's higher c's, and
pretty soon you have z's right right where you want

(08:36):
a's to hire double a's and double as to hire
triple a's, And that can be very threatening to an entrepreneur.
And so I kind of do some coaching around that.
But so you want these A players. But the one
that's really tricky is a toxic A that's someone who
gets so much fricking stuff done right and advances things
so much, but they're a bully or they're like they

(09:00):
just they do not they're not a cultural fit. And
so I really encourage people to challenging as it is,
you got to fire the ones that are not a
cultural fit. Yes, Like if they're a C or D player,
that's not a really hard thing to do, right, exist right,
But when they're an A player, that's but that toxicity

(09:23):
is dragging everyone down and pulling everyone around them down,
whether you realize it or noting.

Speaker 3 (09:29):
Yes, and I've worked with companies that were that had
that toxic person or persons and it's horrible.

Speaker 7 (09:39):
It is really horrible.

Speaker 3 (09:41):
And you know, I just had my first assistant and
based on my values, you know, I'm a team player.
I'm the type of person I know. I don't know everything.
I don't preplain to know everything. If you've got something
to bring to the table, ring it because I definitely

(10:03):
love creativity. I love it and I believe that when
people feel like they have a stake in the game,
it makes the world of difference.

Speaker 4 (10:17):
Yes, yeah, And you know the other thing is the
CEO leader, entrepreneur. The other thing I have to remind
them is that anytime that they deviate even slightly, like
don't live up to the cultural values.

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Speaker 4 (12:05):
It really sticks out like a sore thumb. Yes, right,
so you have to like really believe in it and
you have to really live it, yes, because people find
the disconnect.

Speaker 7 (12:18):
You know.

Speaker 4 (12:18):
The other thing I remind people too, is that like
these cultural values generally come somewhat of a simplication, but
generally come from our family of origin and what we
were taught growing up, and maybe not by just parents,
but by mentors, influential teachers, coaches, and that like teaching
someone a skill is relatively straightforward, changing someone's belief system

(12:45):
so that they behave differently that is somewhere between really
hard and impossible. Yes, So that's why you've got to
get that alignment on the value that are important from
the get go.

Speaker 7 (13:03):
Mm. Absolutely wow.

Speaker 3 (13:06):
And it's so important everything in your company.

Speaker 4 (13:11):
Yes, yeah, I you know, I facilitate around a framework
written and developed by a guy called Vern Harnish. I
mean a lot of what we're talking about culture actually
comes from Jim Collins and Good to Great and his
other fantastic books and Verne has put together. He has
two books, The Rockefeller Habits and Scaling Up. And he
has a framework called the one Page Strategic Plan. And

(13:33):
I like specialize in facilitating around that that framework, and
I was going somewhere with all of that, and then
I lost my thought. It will it will come back.
It has to do with culture. But I'll have to
wait a minute until it pops back into my head.

Speaker 5 (13:52):
That I go through it every day.

Speaker 3 (13:57):
Okay, So let's talk about the different between habits and goals.

Speaker 4 (14:03):
I think here's the third person's asked me that this week,
my popular question of the day. Goals to me are
clearly defined objectives, object pives. You're going to achieve on
a timeline. So it's got a deadline, it's got a

(14:26):
finish line. And again, in my facilitation work, a lot
of what I do with teams is help them to
get clear on the finish line, Like three months from now,
if we get together and we look back at this goal, like,
how will you definitively be able to tell me like
did you get across it or not? I want a
definitive yes or no. And you know, like people say

(14:48):
let's improve customer service, Well, like that has no finish line, Like,
there's nothing definitive about that. So you know, I'll ask
them like, so how do you measure customer service? Now? Oh,
we don't measure it. Well, then how about for the
end of the next quarter, we have a system in
place and we've at least surveyed one customer with that

(15:10):
system by the time we meet again. And that's the goal.
So again very clear finish line, there's a timeline associated
with it. That's a goal. A habit is the process
that we use to be better and maybe the process
that we use to go achieve those goals. Okay, And

(15:33):
I'm a big fan of James Clear and his book
Atomic Habits, and James makes the assertion in this book
that human beings are habit making machines. We are very
wired for this. And so you know what are the
habits for? So we talk about the Rockefeller habits, the

(15:53):
stuff from Burneharnish. So, for example, that means you do
an annual planning set ession for two days off site
once a year, and you do a one day quarterly
planning session off site for the three quarters in between.
Right when you did your annual planning, you also do
the planning for the first quarter, and then you have

(16:15):
a month you have a weekly rhythm, which is the
senior management team gets together and they fill out something
we call the who What when, which is a list
of the critical tasks, who's responsible for it, and when
it's going to get done by in the next week.
And then in Verne's world, some of my clients do this,
some don't. You have a daily huddle for fifteen minutes,

(16:38):
so those are all those are meeting rhythm like habits.
So the habit is a daily rhythm, a weekly rhythm,
a quarterly rhythm, an annual rhythm. And then like for
me to be really productive, I have a daily rhythm
that I use to help me be productive. So for example,

(16:59):
I try and not be on any electronic device for
the first two hours of my day. So that's one
of my habits. I get up an hour before I'm
to exercise. I'm dealing. I'm older, I've got some chroducts
and a back and knee issues, so I do a
whole bunch of stretching for those I sit in a cushion,

(17:20):
I journal, I pray, I meditate a little bit. I
have a good breakfast, and I'm exercising by seven fifteen. Yes, right,
And for me like I do not exercise well soul like,
there is a beautiful community gym not very far from
my house. But it's not that expensive. But I don't

(17:43):
show up there really regularly. Whereas you know, Monday, Wednesday,
Friday I go to a spin class at a local
studio privately run and you know, Sunday night I sign
up for the ones for the week, and Tuesdays and Thursday,
so I go to a fitness center called F forty
five Training, which is the fastest going growing franchised fitness

(18:04):
outlet in the world. So it's probably one of your
neighborhood if you're in Canada or the US or Australia.
And so this morning at seven thirty, I was at
F forty five. I did forty five minute workout. That's
where the forty five comes from in F forty five,
in case anyone's wondering. And then you know, I go
to Starbucks and I have my first coffee, and then
I sit down and I actually don't relax and try

(18:27):
not to go on my phone for a few more minutes,
and then I deal with like the early first emails,
but I always read first a series of readings that
I get from various places that are focused on keeping
me centered and grounded and are part of my recovery.
Because your listeners won't know, but I'm an alcoholic that's

(18:48):
been sobered for fifteen years.

Speaker 7 (18:51):
Relations thank you.

Speaker 4 (18:53):
So some of these habits are ones I've developed in
sobriety because they are things that keep me sober, yes,
as well as and you know, I'm a much more
productive human being if I don't pick up a drink.
So yes, yes, So these are like daily things. There's
some things I do weekly. These are things the habits

(19:14):
that are processes that let me be my best self
and that are aligned with the way that I work
with clients. And I do my work so that I
can show up my best yes, right, which then lets
me go and achieve the goals I want. So that's
how I distinguish between goals and habits.

Speaker 3 (19:36):
Yeah, and that makes perfectly good sense. I mean so,
because I have my rituals. I'm a four o'clock to
five o'clock in the morning rather certain things I do
every single day before I pick up devices or read
the first email of the day. All right, That centers

(19:58):
me as well, you know, and supports me in being
prepared if something comes from the.

Speaker 4 (20:05):
Left, Yeah, exactly, and sets you up for success. And yes,
you know you've put the personal work. I'm going to
assume that you've put the personal work in and experimentation
to figure out what those things are that work for you.
And again, you know, for habits, it's a very deeply
personal journey.

Speaker 7 (20:24):
Yes, it is right.

Speaker 4 (20:26):
Of finding out those things that really work for you, right,
and what lets you be your best self?

Speaker 3 (20:34):
Yes, And that's so important, that's so important at the end,
at the end of each day, it's like, did I
do my best?

Speaker 4 (20:46):
I have I have a different I do have one
particular thought which I do bring up in a lot
of coaching sessions with my clients. My belief is that
every human being in every moment does the best they
can possibly do in that moment. Yeah, yes they do, right,
Like if we could do better, we would yes. And
so when you're judging your past self and telling yourself, well,

(21:09):
I could have done it better, well maybe knowing today
what you know, if you knew it, then you could
have done it better. But you didn't know it then
you know it now, Yes, So stop judging your past self,
Like if what would happen if your belief system changed
to every past action you took in that moment you

(21:31):
were doing the very best you could possibly do in
that moment. Yes, then would it be possible for you
to let go of all that judgment about your past
self because that, for most people is a real drag.
It pulls them down because usually it's a negative judgment
for the most part. Right, Yeah, you're sitting in this

(21:52):
negative judgment about your past self. You can't change the past.
It's done over. So my suggestion to people is, can
you build belief system that says you were actually doing
the best you could in every one of those moments?
And can you just honor? Can you honor your past self?

Speaker 1 (22:09):
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Speaker 8 (22:41):
Black Friday is coming. And for the adults in your
life who love the coolest toys, well there's something for
them this year too. Batisian is the premiere craft cocktail
maker that automatically makes more than sixty seasonal and classic
cocktails each and out of thirty seconds at the push
of a bus And right now, Bactisian is having a
huge sight wide sale.

Speaker 9 (23:01):
You can get one hundred dollars off any cocktail maker
or cocktail maker.

Speaker 8 (23:05):
Bundle when you spend four hundred dollars or more so,
if the cocktail lover in your life has been good
this year or the right kind of bad, get them
Bartesian at the push of a button, make Bark quality Cosmopolitans, Martini's, Manhattan's,
and more, all in just thirty seconds, all for ae
hundred off. Amazing toys aren't just for kids. Get a

(23:29):
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Through Cyber Monday, visit Bartesian dot com slash cocktail. That's
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Speaker 4 (23:41):
For doing the best that they could.

Speaker 7 (23:43):
Yeah. I like that. I like that way you don't
beat up on yourself.

Speaker 4 (23:48):
Right and you can let go like yeah, sure, you
didn't get the outcomes you wanted. Like that's what happens
in life, right, And and you know we fall down
in some well. I you know, personally in my life
and career, I've learned way more from my failures than
my successes.

Speaker 7 (24:06):
Who you tell and they hurt, but you learn an
awful lot.

Speaker 4 (24:10):
Then you don't forget the bad ones. It's back to
scar tissue.

Speaker 3 (24:18):
Yes, yes, ind it's like vivid in your mind exactly.

Speaker 7 (24:24):
So if people want to work with you, how do
they do? So?

Speaker 4 (24:30):
I offer a free one hour coaching call to any
person that's stuck on an issue and wants some help.
And if you just visit my website, which is Coach
Djgreer dot com. It's coach DS and David Jays and
James Greer dot com. The top left corner of every
single page has my phone number of my email address,

(24:51):
and I just encourage you to reach out. And you know,
too many of us, I think, especially super hyper forming
people and then even more entrepreneurs, we try and do
it all ourselves because that's how we that's how we
made a business happen. We like, right, But you get
to a point where it would actually be easier if

(25:14):
you could take a little bit of help, so you know,
reach out. And it was too daunting, you know, the
thought of like actually talking to me one on one,
which I get that you might not be ready for that.
I also wrote a book When in your Sales Vital
Strategies that Accelerate your Entrepreneurial Growth. Interviewed over fifty people.

(25:35):
A third of the book or case studies by other people,
and I designed that to be a long term resource
for any entrepreneur. Like when you're stuck, you just go.
If you are old fashioned like me and you have
the paper copy, you just pull it down from the
bookshelf and look in the index and find the topic
that you're struggling with and go read three to six
pages and you'll have an idea to move past it.

(25:58):
Or you know, search the kindle edition for the topic
and same thing. You know, read a few screen folks,
and and so that that's also another resource that you
know your listeners can access.

Speaker 5 (26:10):
And how do people get the book?

Speaker 4 (26:14):
It's I mean again, if you just visit my website, Uh,
there's on the top line menu it says book, and
you know you can buy it from all the major platforms.
You can have an audible version, a Kindle version, Nook version,
Like wherever you get your books, there's a good chance
you can get wind in your sales.

Speaker 5 (26:34):
Okay, I like that.

Speaker 3 (26:35):
I was going to ask you about the book because
I'm a reader and I like books.

Speaker 7 (26:41):
I like to read because to me the words I'm
a page.

Speaker 5 (26:44):
I like the.

Speaker 4 (26:45):
Feel the physical Yeah.

Speaker 7 (26:47):
The physical book because Kindle is fine.

Speaker 3 (26:50):
But I find myself my mom wandering somebody reading it
to me.

Speaker 4 (26:59):
Yeah, I am not strong on Most entrepreneurs do really
well with audible books. I'm not one of them. It's
too slow. It's like you know, and even when you
try and use that fast forward thing, right, I'm way
better actually reading a blog post or or getting some

(27:19):
visual so I'm much more likely to read the book.

Speaker 5 (27:23):
Same here, I'm with you, but it's.

Speaker 4 (27:25):
Their own like it's I and I give it to
you in any format you want because I want it
to work for you.

Speaker 7 (27:31):
Absolutely absolutely.

Speaker 5 (27:33):
Wow.

Speaker 7 (27:34):
So let's talk a little bit about the ex factor.

Speaker 4 (27:39):
Sure, so a premise of vern Harnish. I think this
also comes from good to great is Well, let's say
my background I come from business to business software sales
and especially like more enterprise grade systems, like the cost

(28:00):
to an organization to change from the current system to
your supposedly better system, Like that change exercise, from both
a technical perspective but also from the people in the
training perspective, is such a massive undertaking by an organization
that if like your software is twice as good as
what they already have, will no one will change tiars

(28:23):
like it just won't happen because the cost of change
is way more than that. So you've got to be
like five, You've got to be able to demonstrate that
you're five times or ten times better than the current
solution at actually solving their business problems. The other thing
about the X factor is that oftentimes, so as entrepreneurs

(28:46):
and product managers, we often zero in on the product
or the service, so like, how does that be ten
times better? But oftentimes it's something having to do with
the entire interaction of like from someone becoming a lead
and becoming a prospect, to evaluating your solution, to purchasing it,

(29:08):
to installing it to using it, like one of those
areas may offer a ten X improvement or like in
my book, I feature a local guy here in Vancouver
called Mike Jagger, who started a security company. Security companies
have a really big secret. When an alarm goes off

(29:28):
at your home or your business, nothing happens. What happens
is the call center gets notified probably one thousand miles
a couple of thousand miles away, and you get a
phone call, Hey, mister Greer, there's an alarm going off
in your house, you know, And I'm I'm you know,
in the middle of France. When you call me like this,

(29:52):
this is not helpful. So that is a that is
like a big secret of the security industry. And so Mike,
like he didn't just ten exit. What he did was
he founded Provident Security on the brand province promise five
minutes to your door or your money back, right, And

(30:14):
then he built a system that actually let him get
his security people to the door in five minutes. And
when I interviewed him, I've interviewed him a couple of times,
Like when he first started, he totally underappreciated what a
red light could do because that can consume easily a
whole minute of the five right, And eventually he built

(30:34):
this completely automated system. So when alarm goes off at
a premise. The system knows who's the c provident security
security person and they're automatically and information is sent to
their phone with where they're supposed to go and directions
on how to get there. Wow, no no human touch involved.

Speaker 7 (30:56):
Okay, asking because that's what you want.

Speaker 4 (31:00):
And then another one I feature in my book was
maybe a little bit dated. It's probably fifteen years ago.
Clevist Solutions, which is a company founded to for workforce automation.
So it targeted principally at co op electrical utilities, you know,
and they have all sorts of people in the field

(31:21):
who are maintaining power lines and putting up power polls,
and you know, they need to get issued work and
then they need to record the work and they need
to do it in the field. And what Doug found
was it was they were the new kids on the
block and they had a very innovative, very you know
system based on the most modern like software development. They

(31:42):
the founder came from Microsoft, so all the kind of
Microsoft Toolkit when that was the very newest and latest
and greatest and was way cheaper, way more effective. But
Doug struggle because the trade shows he couldn't know no
one no, no, No one could demonstrate at a trade
show end to end. So by that, I mean you

(32:04):
take the take a mobile device at the trade show booth,
and you know the prospect like uses it. You know
they understand it. They update a work order and then
you can see right away that the you know, the
manager back in the office can see the update on
what happened. And they got to the point where Doug

(32:24):
could load everything on his laptop, like the servers, the
client software that the managers would be using, and then
the workforce mobile device and have it connected together and
he could demo end to end in the trade in
the booth at the trade show, and no other competitor

(32:45):
could do that none. Zero. So was it a product innovation?
While it's partly because they built their whole architecture on
the most modern architecture. In that architecture was possible to
do things like a laptop and everything, but it really
was a sales innovation that gave them a ten x edge. Right.

(33:08):
So that's why I say it's not always just in
your product or service, it's it's how can you be
ten times more effective with against your competitors in that
whole interaction, Like maybe you have a ten x way
of training that I haven't. Have a personal friend here

(33:29):
in Vancouver who is one of the world's leaders in
automated and online skills based learning and testing, Like that's
what's what he's founded his company on. So you know,
if you incorporated his product into how you were installed
and released your product into an organization, if it was
complicated enough, that could be easily ten times better than

(33:51):
what any of your competitors are doing. So that's why
I so that's what ten X is your ten times
ten times better at something than you're a competitor, and
it's trying to figure out what that is. And I
just encourage people to think beyond pure product and to
actually look at the entire customer experience.

Speaker 7 (34:11):
Yes, yes, because that does matter.

Speaker 4 (34:14):
Yeah, maybe maybe you're ten times better at responding to
problems when they happened after post installation, right, Like again,
that's a you know that that's a customer you know
because because either you've made it like what the software
company I joined as the first employee when I was
still a university student, like for five years. My former

(34:38):
partner and I Bob Green, and I, like we just
engineered tech support calls out of the product. Like we
listen to people call us and have to explain things
over the phone. And this is like in the eighties,
So no email, No, we had fax machines. Right, That's
about it. Like we literally like would listen to how

(34:58):
people were using the product and the problems they were
running into, and then we would actually engineer and develop
into the product a solution that it that just the
problem never happened.

Speaker 7 (35:12):
Wow.

Speaker 4 (35:14):
And because of it, and because we didn't because we
had a lot more fund developing software than we did
answering phone calls. So yeah, so it was self it
was self serving, but like that, that was one of
the ways that we ended up having a couple of
product solutions that were ten x all the competition, right.

Speaker 7 (35:31):
Yeah, so you guys were developers more or less.

Speaker 4 (35:34):
Yeah, we were, well, we were entrepreneurs and developers, and
we also like one of the top our top product
lines was a solution for extracting data from these huge
data stores that got built on these computer servers that
was ten times faster than any other solution at getting
the data out. So again, even back in the eighties
and nineties, we had something that was ten times faster.

Speaker 7 (35:57):
Yeah.

Speaker 4 (35:58):
Right, so again was a ten next solution against anything out.
The only thing you could do is you could maybe
spend one, two or three million dollars with Hewlett Packard
to buy a bigger computer, right, and we were going
to solve it for five grand. So yeah, pretty pretty
good value proposition there.

Speaker 3 (36:17):
Yeah, absolutely, because back then the computers was as big
as rooms, so that.

Speaker 4 (36:22):
Was yeah, this was a mini computer, so it was
it was a little smaller, but you still needed a
specialized room for it. Yes, yes, and they still they
cost a lot of money.

Speaker 5 (36:32):
Yeah, I do.

Speaker 3 (36:34):
I've been into a lot of different upgrades and build
ups and data center bills.

Speaker 7 (36:41):
It's a big it's a big job for sure.

Speaker 4 (36:44):
So that's the X factor.

Speaker 7 (36:47):
Okay, wow, so your book again, what's the title of it?

Speaker 4 (36:51):
Wind in your sales?

Speaker 3 (36:54):
Okay, so I'm going to have to get that book
so we can get it on your on your website.

Speaker 4 (36:59):
Right again, just go my website. The book is actually
on the homepage. Oh if you just scroll down, if
you're on a phone or something, you won't see it
right away because you have to just scroll until you
can see it. But it'll be right there.

Speaker 3 (37:11):
Yes, Well, David, we gonna have to do this again
because it's a lot to talk about when you went
in the coaching thing, especially when you work it from
the inside out. It's never ending, correct, right, It's never ending.
So we are definitely going to have to do this again.

Speaker 7 (37:32):
And I am.

Speaker 3 (37:33):
So happy that we connect it because I mean we
both from sort of the old school era and I
get it good.

Speaker 4 (37:45):
Well, I hope your listeners get it or if nothing else,
I hope your listener's got at least one idea that's
going to help them in their business today after having
listened to the two of us.

Speaker 3 (37:56):
Yes, absolutely, because I mean, at the end of the day, the.

Speaker 7 (38:00):
Things that we learn, most of us learn as children.
You know. My mother used to always say, if you
can't say something nice, don't say nothing at all.

Speaker 4 (38:12):
That's not a bad philosophy about life.

Speaker 3 (38:15):
You know, we were we were raised with different values,
you know, in terms of how to treat people, and
if we bring those you know, my mother was always saying,
treat people like you want to be treated. I mean
that's in the Bible. You know, do unto others, yes,
to have others do unto you. These are really very

(38:39):
elementary and basic things. But you need to imply that
and apply that and everything that you do.

Speaker 4 (38:49):
Yes, and you know, to develop a high performing business,
you also you know, to have really smart people together.
They need to be able to disagree, yes, and discuss
and debate, but they need to do it fairly, and
they need to do it without any personal like I
can say I think that is a terrible idea and

(39:11):
it's never going to work, But I can't say Ida,
you're a terrible person for having that idea, right, right,
So I mean they sound very similar, but they're not not.
They're not at all.

Speaker 3 (39:25):
Absolutely, and that's you know what the world needs to
learn all over again, how to be how to how
to learn how to disagree because it's not always going
to agree.

Speaker 4 (39:38):
Yeah, and and distill to do it with respect. Yes, again,
we can vigorously disagree, but I'm still going to respect
you as a person in your point of view.

Speaker 3 (39:48):
Absolutely, absolutely, Wow, David, we about to go on again. Okay,
let's plan to get back together because this has been
one wonderful I always like talking about things inside out
development because we all have an outer shell, but the

(40:09):
ennersel it's even messed up.

Speaker 4 (40:14):
Well, we have a little coaching secret. It's an inside job.
I like that.

Speaker 5 (40:22):
Yes, yes, indeed, wow. Thank you so much, David.

Speaker 7 (40:26):
I appreciate you and thank you audience. We appreciate you
as well.

Speaker 4 (40:31):
Thank you everyone. Thanks for having me.

Speaker 7 (40:35):
Thank you to our guests and you our values. Audience.

Speaker 2 (40:41):
Let's stop you by. We truly appreciate you. Many blessings
to you and yours.

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It is Ryan here and I have a question for you.
What do you do when you win?

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