September 23, 2025 • 10 mins
For more than a century, Bragg Live Foods has been the name synonymous with apple cider vinegar (ACV), wellness, and trusted natural remedies. Now, the pioneer brand is making history by launching the Bragg Celebrates National ACV Day With “Trendy Trade-In on September 23, 2025, with a celebration at the iconic Santa Monica Pier (11 a.m. – 4 p.m.). The event—dubbed the “Trendy Trade-In”—invites Angelenos to bring their abandoned wellness fads (from dusty diet powders to unused gadgets) and swap them for something that has stood the test of time: Bragg’s apple cider vinegar. This lighthearted pop-up is more than just fun; it’s a cultural moment that challenges wellness fatigue while highlighting why ACV has remained a household staple for generations. Why Apple Cider Vinegar Still Matters In a world overflowing with “miracle” products, many consumers are feeling exhausted by the constant churn of wellness trends. According to new national survey findings from Bragg, most Americans admit they’ve wasted money on short-lived fads they later regret. This cluttered cabinet of unused products reveals a broader truth: people crave simple, effective, and time-tested solutions. That’s where ACV comes in. Used for over 100 years as a natural tonic for digestion, energy, and overall vitality, apple cider vinegar continues to resonate across generations. Linda Boardman, CEO of Bragg Live Foods, explains that ACV represents the antidote to fleeting trends: “Our mission is to inspire and nourish healthy living with practices that truly last. ACV has endured because it works—plain and simple.” The Next Wave of Functional Beverages Boardman, a leading voice in the natural food and beverage industry, will also share insights on how functional beverages are shaping the future of wellness. From hydration with benefits to guilt-free refreshment, these drinks answer the demand for everyday solutions that support health without overcomplicating it. Bragg’s new campaign—A Dose of What Works—spotlights exactly that: cutting through the noise of wellness hype and offering consumers products with proven staying power.What You’ll Learn at the Event
Become a supporter of this podcast: https://www.spreaker.com/podcast/late-night-health-radio--2804369/support.
- Fad Fatigue: Survey data on why Americans are done chasing quick fixes.
- Pop-Up Fun: A chance to trade unused trends for Bragg’s enduring classic.
- Cultural Relevance: Why almost everyone has fallen for a fad—and what to do differently.
- Proven Wisdom: The story of why ACV remains a wellness staple after more than a century.
Become a supporter of this podcast: https://www.spreaker.com/podcast/late-night-health-radio--2804369/support.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
This is a special edition of Late Night Health. I'm
Mark Allen. For more than thirty years, I have talked
about a certain product time and time and time again,
and that is Brag's apple cider vinegar. I had the
pleasure of being, i hope, a friend of the late
(00:27):
Patricia Bragg, and I always wore pink when I was
with her because that was her favorite color. We're gonna,
wasn't it? And I would even drive up to Santa
Barbara and sit in her home and we would talk
in chat. So it was a great, great, great time.
(00:51):
Our guest is Linda Boardman, who is the CEO of
BRAG Live Foods. Linda, welcome to Late Night Help. I
look for another thirty years, and you'll have to tell
me what your favorite color is.
Speaker 2 (01:05):
All right, that's a deal to be here and talk
about my favorite topic, apple cider vinegar.
Speaker 1 (01:12):
I've got to ask. The name of the company is
BRAG Live Foods. What's the live mean?
Speaker 2 (01:21):
Yes? Well, that really points to our best known product,
apple side or vinegar. Patricia Bragg was really a pioneer
in spreading the word about live product raw unfiltered, which
really preserves all those inherent health benefits that people are
looking for, and Patricia Bragg popularized the term with the mother,
(01:46):
So that's where that comes from. Really, the importance of
having that live product.
Speaker 1 (01:53):
When somebody takes a supplement or cooks with appleside or vinegar,
which I do on a regular basis, I always forget
to take it every morning. I should remember I've got
it in my cabinet. But should I expect to feel
(02:14):
better different when I'm taking brag to apple cider vinegar.
Speaker 2 (02:20):
That's a great question. A lot of the studied benefits
of apple cider vinegar really come to its acetic acid profile.
So apple cider vinegar supplements, for example, are the only
supplement on the market that deliver the amount of acetic
acid that's been studied in apple cider vinegar to provide
(02:44):
the health benefits of blood glucose management, weight management, and
cholesterol management, supporting healthy weight, supporting healthy cholesterol, supporting healthy
blood glucose levels. So that's really the basis of at
of course, people who are looking for the live mother,
which is the bacteria profile that does have to be
(03:07):
a live product, so that you would find in the
liquid acb products. I think there's a lot of confusion
out there today because other brands will say with the mother,
but it's not live. If it's in a supplement, it's
impossible to keep the mother alive through that processing.
Speaker 1 (03:24):
Is that like a probiotic, then.
Speaker 2 (03:27):
It's a friendly bacteria. The terminology, the official terminology for
a probiotic is different, but it's the friendly bacteria Aceidobacter.
Speaker 1 (03:40):
That's great. This is a legacy product. I think it
goes back to the twenties.
Speaker 2 (03:49):
Yes, yes, yes, Paul Bragg really started talking about apple
cider vinegar way back. Paul was way ahead of his time.
He was an early pioneer of organics and talked a
lot about the importance of organics in our diet and
the environment. So really have inspirational founder that I follow
(04:13):
as the first non brag CEO.
Speaker 1 (04:17):
The coming up as a pop up event on September
twenty third at the Santa Monica Peer that's next Tuesday,
the third, Tuesday the twenty third. So what's going to
happen there?
Speaker 2 (04:37):
Well, we are doing, as you said, a pop up event,
and this is really around a survey that we just did.
We surveyed more than three hundred consumers to ask them
about wellness routines, and what we found was nearly thirty
percent of people surveyed they were spending over five hundred
dollars a year on different wellness fats, and over eighty
(05:01):
percent of the consumers we surveyed said that they felt
like they had wasted money on these expensive fads that
didn't work. So we decided we would do this pop
up and allow people to turn in all of these
products that didn't work for them, and we'll give them
some vinegar, which is our time tested wellness solution, right,
a staple that's been around to your point for generations.
(05:24):
So from eleven to four we'll be there and people
can bring their old potions and gadgets that they want
to get rid of and trade it in for some
apple site of vinegar.
Speaker 1 (05:35):
There's a ferris wheel on that pier. I will not
be going on that.
Speaker 2 (05:42):
Okay, mean neither?
Speaker 1 (05:44):
Yeah, okay, good. Last time I was on a ferris wheel,
my daughter was three and a half or four, and
she said, Dad, I'll protect you. That is a true
true story. What should people look for when they're buying
apple cider vinegar and why should they look at brag.
Speaker 2 (06:05):
That is a great question. I love that because it's
very confusing. Labeling is not clear. On apple cider vinegar,
for instance, we have a natural pasteurization process the way
vinegar has been made forever. We start with apples, we
crush them, the natural yeasts and the apples then create
(06:26):
the fermentation process and that's how we end up with
this live product with the live mother and the great
flavor we have. So really what you're looking for is
a brand that has used this natural fermentation process. Alternatively,
you can make a very cheap vinegar. You can import
(06:46):
concentrate juice. The number one producer of concentrate is China,
so they import concentrate that's not live products. So then
you've got to be reconstituting it with water and adding
mother back in, so you're losing a lot of those benefits.
Live product has the enzyme still intact. We've got prebiotics
(07:09):
in the cellulos so we're really looking to kind of
preserve all the wellness in that product.
Speaker 1 (07:16):
When you say mother, it's from the original Paul Bragg
and Patricia Bragg from that's lasted all these years.
Speaker 2 (07:27):
We've had producers we have, We've had producers that we've
worked with for decades and decades and decades. Yes, so
it's the same process and you take some of the
some of the original vinegar and and and pass that.
Speaker 1 (07:42):
On and it it multiplies. Yeah, yeah, something like like
the blob in that movie with Steve McQueen. What about
the research that shows the benefits of natural food product,
(08:02):
particularly the apple cider vinegar.
Speaker 2 (08:05):
Yes, absolutely, speaking to appleside or vinegar, there's more than
forty peer reviewed scientific studies that have showed the primary
studied benefits of apple cider vinegar. Obviously, BRAG isn't a
pharmaceutical company, so we don't have huge R and D
budgets to do all kinds of studies, but there have
(08:28):
been forty clinical studies, all peer reviewed, that point to
those three benefits I mentioned. Supporting healthy weight, supporting healthy
blood cholesterol, which is probably the most studied and a
huge popular use of appleside or veneer now, and supporting
healthy cholesterol. But I know, from being the CEO of
(08:49):
BRAG since twenty nineteen, we have so many consumers that
have used apple cide or vinegar for other health reasons
and they're very passionate about the great results they've had.
So I think that that's a really interesting new territory
as we look forward into studying other benefits of appleside
(09:09):
or vinegar.
Speaker 1 (09:11):
Well, I know that one of the things that people
could do and talk to their doctors about this would
be to get off of lipotour's and other pharmaceuticals, because
we talk about that constantly here on Late Night Health
and triapple side or vinegar to see if that'll regulate
(09:33):
and your cholesterol. I know that we're almost out of time.
I'm going to try to make it because it's only
a forty minute ride for me to Santa Monica. Tell
us where we can go to find out more information
about your pop up.
Speaker 2 (09:50):
Yeah, please go to brag dot com and we hope
to see many of you at our pop up in
Santa Monica. And also, we just introduced, while you're on
bread dot com a new flavor our pineapple turmeric brag
Apple cider vinegar. So always introducing new ways new flavors
to enjoy your vinegar every day.
Speaker 1 (10:11):
Ooh, I love pineapple and turmeric. Ooh sounds great. All right,
that's brag dot com, b r A g G dot com.
Thank you very much for your time. Look forward to
thirty years now. Yep, okay, great to talk to you
you too. I'm Mark Allen and this is late night
(10:31):
help
This is a special edition of Late Night Health. I'm
Mark Allen. For more than thirty years, I have talked
about a certain product time and time and time again,
and that is Brag's apple cider vinegar. I had the
pleasure of being, i hope, a friend of the late
(00:27):
Patricia Bragg, and I always wore pink when I was
with her because that was her favorite color. We're gonna,
wasn't it? And I would even drive up to Santa
Barbara and sit in her home and we would talk
in chat. So it was a great, great, great time.
(00:51):
Our guest is Linda Boardman, who is the CEO of
BRAG Live Foods. Linda, welcome to Late Night Help. I
look for another thirty years, and you'll have to tell
me what your favorite color is.
Speaker 2 (01:05):
All right, that's a deal to be here and talk
about my favorite topic, apple cider vinegar.
Speaker 1 (01:12):
I've got to ask. The name of the company is
BRAG Live Foods. What's the live mean?
Speaker 2 (01:21):
Yes? Well, that really points to our best known product,
apple side or vinegar. Patricia Bragg was really a pioneer
in spreading the word about live product raw unfiltered, which
really preserves all those inherent health benefits that people are
looking for, and Patricia Bragg popularized the term with the mother,
(01:46):
So that's where that comes from. Really, the importance of
having that live product.
Speaker 1 (01:53):
When somebody takes a supplement or cooks with appleside or vinegar,
which I do on a regular basis, I always forget
to take it every morning. I should remember I've got
it in my cabinet. But should I expect to feel
(02:14):
better different when I'm taking brag to apple cider vinegar.
Speaker 2 (02:20):
That's a great question. A lot of the studied benefits
of apple cider vinegar really come to its acetic acid profile.
So apple cider vinegar supplements, for example, are the only
supplement on the market that deliver the amount of acetic
acid that's been studied in apple cider vinegar to provide
(02:44):
the health benefits of blood glucose management, weight management, and
cholesterol management, supporting healthy weight, supporting healthy cholesterol, supporting healthy
blood glucose levels. So that's really the basis of at
of course, people who are looking for the live mother,
which is the bacteria profile that does have to be
(03:07):
a live product, so that you would find in the
liquid acb products. I think there's a lot of confusion
out there today because other brands will say with the mother,
but it's not live. If it's in a supplement, it's
impossible to keep the mother alive through that processing.
Speaker 1 (03:24):
Is that like a probiotic, then.
Speaker 2 (03:27):
It's a friendly bacteria. The terminology, the official terminology for
a probiotic is different, but it's the friendly bacteria Aceidobacter.
Speaker 1 (03:40):
That's great. This is a legacy product. I think it
goes back to the twenties.
Speaker 2 (03:49):
Yes, yes, yes, Paul Bragg really started talking about apple
cider vinegar way back. Paul was way ahead of his time.
He was an early pioneer of organics and talked a
lot about the importance of organics in our diet and
the environment. So really have inspirational founder that I follow
(04:13):
as the first non brag CEO.
Speaker 1 (04:17):
The coming up as a pop up event on September
twenty third at the Santa Monica Peer that's next Tuesday,
the third, Tuesday the twenty third. So what's going to
happen there?
Speaker 2 (04:37):
Well, we are doing, as you said, a pop up event,
and this is really around a survey that we just did.
We surveyed more than three hundred consumers to ask them
about wellness routines, and what we found was nearly thirty
percent of people surveyed they were spending over five hundred
dollars a year on different wellness fats, and over eighty
(05:01):
percent of the consumers we surveyed said that they felt
like they had wasted money on these expensive fads that
didn't work. So we decided we would do this pop
up and allow people to turn in all of these
products that didn't work for them, and we'll give them
some vinegar, which is our time tested wellness solution, right,
a staple that's been around to your point for generations.
(05:24):
So from eleven to four we'll be there and people
can bring their old potions and gadgets that they want
to get rid of and trade it in for some
apple site of vinegar.
Speaker 1 (05:35):
There's a ferris wheel on that pier. I will not
be going on that.
Speaker 2 (05:42):
Okay, mean neither?
Speaker 1 (05:44):
Yeah, okay, good. Last time I was on a ferris wheel,
my daughter was three and a half or four, and
she said, Dad, I'll protect you. That is a true
true story. What should people look for when they're buying
apple cider vinegar and why should they look at brag.
Speaker 2 (06:05):
That is a great question. I love that because it's
very confusing. Labeling is not clear. On apple cider vinegar,
for instance, we have a natural pasteurization process the way
vinegar has been made forever. We start with apples, we
crush them, the natural yeasts and the apples then create
(06:26):
the fermentation process and that's how we end up with
this live product with the live mother and the great
flavor we have. So really what you're looking for is
a brand that has used this natural fermentation process. Alternatively,
you can make a very cheap vinegar. You can import
(06:46):
concentrate juice. The number one producer of concentrate is China,
so they import concentrate that's not live products. So then
you've got to be reconstituting it with water and adding
mother back in, so you're losing a lot of those benefits.
Live product has the enzyme still intact. We've got prebiotics
(07:09):
in the cellulos so we're really looking to kind of
preserve all the wellness in that product.
Speaker 1 (07:16):
When you say mother, it's from the original Paul Bragg
and Patricia Bragg from that's lasted all these years.
Speaker 2 (07:27):
We've had producers we have, We've had producers that we've
worked with for decades and decades and decades. Yes, so
it's the same process and you take some of the
some of the original vinegar and and and pass that.
Speaker 1 (07:42):
On and it it multiplies. Yeah, yeah, something like like
the blob in that movie with Steve McQueen. What about
the research that shows the benefits of natural food product,
(08:02):
particularly the apple cider vinegar.
Speaker 2 (08:05):
Yes, absolutely, speaking to appleside or vinegar, there's more than
forty peer reviewed scientific studies that have showed the primary
studied benefits of apple cider vinegar. Obviously, BRAG isn't a
pharmaceutical company, so we don't have huge R and D
budgets to do all kinds of studies, but there have
(08:28):
been forty clinical studies, all peer reviewed, that point to
those three benefits I mentioned. Supporting healthy weight, supporting healthy
blood cholesterol, which is probably the most studied and a
huge popular use of appleside or veneer now, and supporting
healthy cholesterol. But I know, from being the CEO of
(08:49):
BRAG since twenty nineteen, we have so many consumers that
have used apple cide or vinegar for other health reasons
and they're very passionate about the great results they've had.
So I think that that's a really interesting new territory
as we look forward into studying other benefits of appleside
(09:09):
or vinegar.
Speaker 1 (09:11):
Well, I know that one of the things that people
could do and talk to their doctors about this would
be to get off of lipotour's and other pharmaceuticals, because
we talk about that constantly here on Late Night Health
and triapple side or vinegar to see if that'll regulate
(09:33):
and your cholesterol. I know that we're almost out of time.
I'm going to try to make it because it's only
a forty minute ride for me to Santa Monica. Tell
us where we can go to find out more information
about your pop up.
Speaker 2 (09:50):
Yeah, please go to brag dot com and we hope
to see many of you at our pop up in
Santa Monica. And also, we just introduced, while you're on
bread dot com a new flavor our pineapple turmeric brag
Apple cider vinegar. So always introducing new ways new flavors
to enjoy your vinegar every day.
Speaker 1 (10:11):
Ooh, I love pineapple and turmeric. Ooh sounds great. All right,
that's brag dot com, b r A g G dot com.
Thank you very much for your time. Look forward to
thirty years now. Yep, okay, great to talk to you
you too. I'm Mark Allen and this is late night
(10:31):
help
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