January 11, 2025 • 7 mins
Joseph Carr, Founder of Josh Cellars, Introduces ItsFirst Ever Non-Alcoholic Selection – the Newest Edition to the Award-winning Portfolio Dry January is a relatively new and growing tradition post New Year's celebrations. Those who commit choose to take a break from drinking alcohol during the month of January - for reasons, such as health benefits, a desire to reset after the indulgence of the holiday season, or sometimes to simply challenge oneself. However, just because you’ve committed to a dryer Jan, that doesn’t mean you have to lose all the fun when it comes to what you eat and drink.
Joseph Carr, founder of Josh Cellars, America’s #1 premium wine brand, will be sharing Dry January sips and pairing tips for the new year, including introducing the brand’s first-ever non-alcoholic sparkling selection. Made in Italy in the heart of the Prosecco region by the brand’s 5th generation Italian winemaking team, this new offering is the ideal beverage for everyday enjoyment and celebrations. Perfect for Dry January and beyond, learn and get tips on how to enjoy your favorite sips and cocktails, without the guilt.Joseph visits with Mark Alyn on this edition of Late Night Health.
Become a supporter of this podcast: https://www.spreaker.com/podcast/late-night-health-radio--2804369/support.
Joseph Carr, founder of Josh Cellars, America’s #1 premium wine brand, will be sharing Dry January sips and pairing tips for the new year, including introducing the brand’s first-ever non-alcoholic sparkling selection. Made in Italy in the heart of the Prosecco region by the brand’s 5th generation Italian winemaking team, this new offering is the ideal beverage for everyday enjoyment and celebrations. Perfect for Dry January and beyond, learn and get tips on how to enjoy your favorite sips and cocktails, without the guilt.Joseph visits with Mark Alyn on this edition of Late Night Health.
Become a supporter of this podcast: https://www.spreaker.com/podcast/late-night-health-radio--2804369/support.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
This is a special edition of Late Night Health. I'm
Mark Gallan. We're going to talk about dry Youary. What
is dry Youuary? It's not January, it's alcohol free January.
It's for health reasons. We're going to talk right now
with the founder of Josh Wines, one of our wines
that we consume on a regular basis, except now in
(00:29):
January we're holding off. And his name is Joseph Carr. Joseph,
welcome to Late Night Health.
Speaker 2 (00:37):
Well, thanks a lot for having me today. I really
appreciate it. You know, I started Josh Sellers, you know,
almost twenty years ago, and it was I've been making
wine California and it was a tribute to my late father, Josh.
He wasn't a.
Speaker 3 (00:52):
Wine maker, it was actually a lumberjack and I learned
a lot about family values and hard work. And when
I created Josh Sellers, it's kind of shouldn't have it,
and it grew into something that I never could have imagined.
It became this amazing pop culture favorite and now it's
America's number one premium line.
Speaker 2 (01:14):
Can't be proud of that ac publishment.
Speaker 3 (01:18):
Now we're able to expand our portfolio and make a
non alcohol.
Speaker 1 (01:25):
And just as a point of interest, I have a
Josh too, our son, but we call him Chef Josh
because he's a professional chef, which is why I got
into this whole thing anywhere. Maybe it's how he got
into it. Let's talk about non alcoholic products. You've expanded
(01:45):
your portfolio. You have a prosecco driving throughout Italy. A
couple of years ago we had a lot of prosecco,
more than I probably should admit. What have you done
in expanding the portfolio? And why?
Speaker 2 (02:08):
Well, you know, when we started really made one one
we made Cabernet seven.
Speaker 3 (02:12):
You and I actually I quit my job and my
wife and I started this little company and sold out
the back of our truck.
Speaker 2 (02:20):
Waiting to stard to death. And now we have over
twelve different lines. And a few years ago it was
very fortunate to meet Proposing family.
Speaker 3 (02:30):
It's a generation wine making the family producing wine in
the Veneto region as well as southern and.
Speaker 2 (02:40):
We got together and we built a winery up in the.
Speaker 3 (02:44):
Ventento region, not too far from the Alco Pache making
class at prosecco.
Speaker 2 (02:49):
And prosecco rose. And you know, in the last couple
of years, a non alcoholic segment of a single residing
for millennials, younger people, and people that don't drink alcohol.
But you still want to be part of the party,
and we want everyone to be a party as far
as we're concerned.
Speaker 3 (03:09):
So we set about to create a non alcoholic sparkling
wine produced in the Prosecco region.
Speaker 2 (03:16):
And here we are today.
Speaker 1 (03:19):
How is it made? My wife asked me. Do you
you make theo and remove the alcohol or do you
make it without alcohol?
Speaker 2 (03:28):
Well? I do it a couple of different ways. You
can make it with alcohol then if you don't do
or you can arrest the fermentation. If you arrest the fermentation,
that then the alcohol process doesn't happened. You know that
actually happens to our wines in Europe. You know, it's
(03:51):
called a stuck fermentation. It's too cold and the alcohol
never comes about. So that's kind of how we do it,
don't uh, no full fermentation.
Speaker 4 (04:04):
And we also add a moscott which is very popular,
and that because it lets the heat pairs and a
little reminiscent of apples.
Speaker 2 (04:16):
It's a beautiful it's a beautiful product. I really like
it a lot. I didn't think I was going to.
But uh and I got together and I wanted to
make a non alcoholic. You know, my late mom was
diabetic and she couldn't drink alcohol, but she wanted you know,
she wanted to be there at the party. Uh, I
(04:36):
wanted to be she wanted to be the party. So
so we wound up making this battles. It's getting all
kinds of great, great press things like.
Speaker 1 (04:46):
That when when you you drink a prosecco or even
a wine a cab. I was in a market the
other day and passed a display of Josh wines, and
you pairrot with food, what will the prosecco go with?
Speaker 2 (05:09):
Well, you know, my wife is Italian American, so we
ate a lot of Italian food, pizza and nicasta.
Speaker 3 (05:17):
Uh.
Speaker 2 (05:17):
You know, everybody everyone was challenged to see who can
make the best gravy, the best sauce. You know, I'm irish,
so I'd never stood a chance, still a chance in
that arena, but I like, I like prosecca with you know,
Italian foods, which would be traditional or Mediterranean foods. And
the other thing that's happening is these mixologists are coming
(05:42):
up with mock cocktails. So we We've made a world
famous ballini mock cocktail by adding our sparkling non alcoholic
wine with a peach and a raspberry juice. And then
of course there's you know the famous bellini or executically
(06:06):
Limosa where where we just add orange juice and it's delicious.
Speaker 1 (06:09):
It's great, great, I can I can think of one too.
Ki Royal would be great. Just add a little bit
of some kind of you know none, Yeah, I think
it would work. Listen, we're out of time. If you
want information about uh these new sparkling wines, go to
(06:31):
Josh Sellers I believe, yes, Josh Sellers dot com named
after Joseph's dad. Josh Sellers dot com good wines, the
good premium wine. And by the way, thank you for
keeping your prices reasonable.
Speaker 2 (06:47):
Well, thank you. I appreciate all your time. Yeah, go
on Josh Sellars dot com. Or if you want to
see a little bit more about the journey, look up
Josh Seller's commercial on YouTube had about one hundred and
fifty million hits in our time period. It's an amazing
story about our journey and some of the things that
we're doing.
Speaker 1 (07:06):
I'd love to have you cook with me sometime we'll
feature the wine on our sister show, Mark Allen's Culinary Adventures,
and we could do that, all right, they're telling me
we have to wrap it up. Joseph, thank you very much.
I'm Mark Allen and this is Late Night Health
This is a special edition of Late Night Health. I'm
Mark Gallan. We're going to talk about dry Youary. What
is dry Youuary? It's not January, it's alcohol free January.
It's for health reasons. We're going to talk right now
with the founder of Josh Wines, one of our wines
that we consume on a regular basis, except now in
(00:29):
January we're holding off. And his name is Joseph Carr. Joseph,
welcome to Late Night Health.
Speaker 2 (00:37):
Well, thanks a lot for having me today. I really
appreciate it. You know, I started Josh Sellers, you know,
almost twenty years ago, and it was I've been making
wine California and it was a tribute to my late father, Josh.
He wasn't a.
Speaker 3 (00:52):
Wine maker, it was actually a lumberjack and I learned
a lot about family values and hard work. And when
I created Josh Sellers, it's kind of shouldn't have it,
and it grew into something that I never could have imagined.
It became this amazing pop culture favorite and now it's
America's number one premium line.
Speaker 2 (01:14):
Can't be proud of that ac publishment.
Speaker 3 (01:18):
Now we're able to expand our portfolio and make a
non alcohol.
Speaker 1 (01:25):
And just as a point of interest, I have a
Josh too, our son, but we call him Chef Josh
because he's a professional chef, which is why I got
into this whole thing anywhere. Maybe it's how he got
into it. Let's talk about non alcoholic products. You've expanded
(01:45):
your portfolio. You have a prosecco driving throughout Italy. A
couple of years ago we had a lot of prosecco,
more than I probably should admit. What have you done
in expanding the portfolio? And why?
Speaker 2 (02:08):
Well, you know, when we started really made one one
we made Cabernet seven.
Speaker 3 (02:12):
You and I actually I quit my job and my
wife and I started this little company and sold out
the back of our truck.
Speaker 2 (02:20):
Waiting to stard to death. And now we have over
twelve different lines. And a few years ago it was
very fortunate to meet Proposing family.
Speaker 3 (02:30):
It's a generation wine making the family producing wine in
the Veneto region as well as southern and.
Speaker 2 (02:40):
We got together and we built a winery up in the.
Speaker 3 (02:44):
Ventento region, not too far from the Alco Pache making
class at prosecco.
Speaker 2 (02:49):
And prosecco rose. And you know, in the last couple
of years, a non alcoholic segment of a single residing
for millennials, younger people, and people that don't drink alcohol.
But you still want to be part of the party,
and we want everyone to be a party as far
as we're concerned.
Speaker 3 (03:09):
So we set about to create a non alcoholic sparkling
wine produced in the Prosecco region.
Speaker 2 (03:16):
And here we are today.
Speaker 1 (03:19):
How is it made? My wife asked me. Do you
you make theo and remove the alcohol or do you
make it without alcohol?
Speaker 2 (03:28):
Well? I do it a couple of different ways. You
can make it with alcohol then if you don't do
or you can arrest the fermentation. If you arrest the fermentation,
that then the alcohol process doesn't happened. You know that
actually happens to our wines in Europe. You know, it's
(03:51):
called a stuck fermentation. It's too cold and the alcohol
never comes about. So that's kind of how we do it,
don't uh, no full fermentation.
Speaker 4 (04:04):
And we also add a moscott which is very popular,
and that because it lets the heat pairs and a
little reminiscent of apples.
Speaker 2 (04:16):
It's a beautiful it's a beautiful product. I really like
it a lot. I didn't think I was going to.
But uh and I got together and I wanted to
make a non alcoholic. You know, my late mom was
diabetic and she couldn't drink alcohol, but she wanted you know,
she wanted to be there at the party. Uh, I
(04:36):
wanted to be she wanted to be the party. So
so we wound up making this battles. It's getting all
kinds of great, great press things like.
Speaker 1 (04:46):
That when when you you drink a prosecco or even
a wine a cab. I was in a market the
other day and passed a display of Josh wines, and
you pairrot with food, what will the prosecco go with?
Speaker 2 (05:09):
Well, you know, my wife is Italian American, so we
ate a lot of Italian food, pizza and nicasta.
Speaker 3 (05:17):
Uh.
Speaker 2 (05:17):
You know, everybody everyone was challenged to see who can
make the best gravy, the best sauce. You know, I'm irish,
so I'd never stood a chance, still a chance in
that arena, but I like, I like prosecca with you know,
Italian foods, which would be traditional or Mediterranean foods. And
the other thing that's happening is these mixologists are coming
(05:42):
up with mock cocktails. So we We've made a world
famous ballini mock cocktail by adding our sparkling non alcoholic
wine with a peach and a raspberry juice. And then
of course there's you know the famous bellini or executically
(06:06):
Limosa where where we just add orange juice and it's delicious.
Speaker 1 (06:09):
It's great, great, I can I can think of one too.
Ki Royal would be great. Just add a little bit
of some kind of you know none, Yeah, I think
it would work. Listen, we're out of time. If you
want information about uh these new sparkling wines, go to
(06:31):
Josh Sellers I believe, yes, Josh Sellers dot com named
after Joseph's dad. Josh Sellers dot com good wines, the
good premium wine. And by the way, thank you for
keeping your prices reasonable.
Speaker 2 (06:47):
Well, thank you. I appreciate all your time. Yeah, go
on Josh Sellars dot com. Or if you want to
see a little bit more about the journey, look up
Josh Seller's commercial on YouTube had about one hundred and
fifty million hits in our time period. It's an amazing
story about our journey and some of the things that
we're doing.
Speaker 1 (07:06):
I'd love to have you cook with me sometime we'll
feature the wine on our sister show, Mark Allen's Culinary Adventures,
and we could do that, all right, they're telling me
we have to wrap it up. Joseph, thank you very much.
I'm Mark Allen and this is Late Night Health
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