Legal 123s with ByrdAdatto

Legal 123s with ByrdAdatto

ByrdAdatto is a national business and healthcare law firm with offices in Dallas and Chicago. Founding Partners Brad Adatto and Michael Byrd meet a lot of interesting people and learn their stories. Running a business can be overwhelming, especially trying to keep up with all of the rules and regulations. A seemingly simple business decision can completely destroy your business based on layers of regulations and other unknown factors. This podcast is dedicated to helping you simplify these complicated issues and to illustrate practical solutions to obstacles through the power and wisdom of real client stories.

Episodes

January 7, 2026 30 mins
Selling a medical practice is no longer a straightforward transaction, especially in today’s private equity–driven market. In this episode, we are joined by attorneys Jonathan Eskow and Greg Rutstein of Eskow Law Group to share what physicians can realistically expect when selling a practice today. Learn how private equity is affecting valuations, the risks of relying on few key individuals, and the continued role of non-compete ag...
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Running a medical practice today means navigating complex operational, business, and legal challenges. In this season opener, hosts Brad and Michael share the story of a California physician who thought firing a toxic practice manager at his longevity clinic would be simple—until it was not. What began as a routine staffing decision quickly uncovered employees misclassified as independent contractors, blurred ownership language, an...
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Purchasing a plastic surgery practice involves more than just finding the right opportunity. We are bringing back a fan favorite episode featuring Board Certified plastic surgeon Rachel Walker, MD, who shares her firsthand experience purchasing a practice. Tune in to learn what the process really looks like, from working with a business broker and securing financing to navigating health care regulations and deal structure—whether y...
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Cybersecurity is essential for every practice that relies on technology. In this episode, guest Kaitlin Upchurch, Senior Vice President and Cyber & Tech Practice Leader at Lockton, addresses the cybersecurity questions practices are—and are not—thinking about. She explains why cybersecurity risks are often misunderstood, what makes health care a prime target, and why insurance alone is not enough. Tune in to understand your cyb...
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Texting patients is an effective tool for med spas, but compliance is key. In this episode, attorney Christine Reilly, who leads Manatt’s consumer protection, advertising, and competition practice, breaks down what med spas and health care practices need to understand before hitting “send.” She explains why opt-in consent is critical, the key differences between marketing and informational messages, and the hidden risks that can le...
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Many med spa owners hesitate to partner with a private equity–backed group because they fear losing control of their practice, but the reality is far more nuanced. In this episode, guest John Wheeler, CEO of Alpha Aesthetics Partners and co-founder of Esthetics Center, explains why partnering with a private equity–backed platform is not an exit, but a chance to access broader resources, structure, and support. Tune in to learn what...
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AI is changing the way medical aesthetic practices operate, but many providers are unsure about how to adopt it. In this episode, Randy Torban, Vice President of Patient Acquisition at EntityMed, explains how AI can enhance patient engagement, streamline workflows, and improve lead capture without replacing the human element.

Tune in to learn practical strategies for leveraging AI tools, protecting patient privacy, and building stro...
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Stem cells and exosomes continue to shape conversations in the medical aesthetics and wellness industry, but understanding what is legally allowed is just as important as understanding the science. In this episode, Dr. Jordan Plews, PhD, a scientist and entrepreneur in biotechnology and stem cell research, breaks down how these products work and the regulatory challenges surrounding them.

Tune in to understand how medical practices ...
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Estate planning is not just about preparing for the unexpected—it is about protecting what you have worked hard to build. In this episode, guest James Atwood, estate planning attorney and co-founder of Atwood McCall, shares how proactive estate planning can protect assets, minimize taxes, streamline probate, and align with business succession strategies. Tune in to learn why updating your estate plan every few years is essential to...
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Raising money for your health care business can be exciting but complicated. In this episode, Aubrey Rankin, Managing Partner at First Place Pediatrics, shares what raising capital and partnering with investors really looks like. Learn which early decisions can impact your ownership, how to keep investors informed and aligned, and the key compliance and legal considerations unique to health care investments. Tune in for practical s...
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Thinking about turning your successful med spa into a franchise, or just asking for a friend? In this episode, guests Ryan Rose and Ryan Rao, executives at VIO Med Spa, share how they turned a single-location med spa into a national brand. Tune in to learn what it really takes to build a successful franchise in the health care space. Whether you are considering expansion or curious about franchising, this episode offers key insight...
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Selling your practice is one of the biggest decisions in your career. In this episode, Guest Shawna Chrisman, founder of Destination Aesthetics Medical Spa, shares her firsthand experience selling her practice, from strategic and emotional challenges to lessons learned. Tune in to discover how to build a compliant and sellable practice, evaluate private equity opportunities, and know when the timing—and the partner—are right for yo...
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What happens when a patient complaint turns into a full-blown medical board investigation? In this episode, hosts Brad and Michael, and partner Jay Reyero, share the story of a plastic surgeon whose response to a patient demanding a refund nearly jeopardized his practice. Learn what to do when you receive a patient complaint, how to respond to a letter from the medical board, and steps you can take to protect your practice.  

Chapte...
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Ready to fill your med spa with loyal, happy patients? In this episode, Audrey Neff, Chief Marketing Officer of Aviva Aesthetics, breaks down how marketing, sales, and retention work together to attract new patients, convert leads, and keep them coming back. Tune in for actionable marketing strategies to grow your practice, especially if you are asking for a friend.

Chapters

00:00 Intro

00:14 Banter

04:30 Guest Intro

06:00 Guest backgro...
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October 1, 2025 31 mins
Losing employees can leave any leader wondering what to do next. In this episode, hosts Brad and Michael kick off the “asking for a friend” season with a twist—the friend is actually them. They share ByrdAdatto’s journey through unexpected employee turnover and the realization that even a culture-rich workplace is not immune to losing team members. Tune in as they reflect on the emotional and practical challenges of retaining talen...
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September 24, 2025 30 mins
If something sounds too good to be true, it probably is. We are bringing back a fan favorite episode from our Other People’s Problems season. Tune in as we unpack the Little River Hospital fraud scheme, where Management Services Organizations (MSOs) were misused to cover up fraudulent kickback arrangements. Learn how physician investment opportunities can go wrong, how properly structured MSOs work, and red flags to watch for.

Chapt...
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September 17, 2025 30 mins
In this episode, hosts Brad and Michael, along with series regular Jay Reyero, share the story of a primary care physician who signed on to a turnkey diagnostic service promising fast revenue with minimal effort. When insurance policy changes, poor contract protections, and vendor limitations created unexpected financial and operational risks, they learned that “turnkey” does not mean “risk-free.” Tune in for practical lessons on v...
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In this episode, hosts Brad and Michael welcome guest Brian Lauten, a triple board-certified business and commercial trial attorney and founding partner of Brian Lauten P.C., to unpack the realities of commercial litigation. Brian shares the often-overlooked consequences of filing a lawsuit, from hidden costs to litigation fatigue and unexpected counterclaims. Tune in to learn why the best litigation strategy may be never needing o...
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In this episode, hosts Brad and Michael are joined by Dr. Alan Durkin, board-certified plastic surgeon and founder of Ocean Drive Plastic Surgery and MedSpa Network. Dr. Durkin shares insights into his journey from reconstructive cancer surgery to building a destination plastic surgery center. Learn how rethinking med spas as health care delivery systems can drive surgical growth. Discover how blending insurance and aesthetic servi...
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In this episode, hosts Brad and Michael share the story of a group of Texas plastic surgeons who restructured their practice using multiple entities. While their goal was to protect themselves from liability while expanding operations, a seemingly small misstep led to a lawsuit putting their personal finances at risk. Tune in to learn how to properly structure entities like limited partnerships and LLCs, and the essential legal for...
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