Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel
Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything. If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket. Here’s what you’ll get every week: What’s actually working right now in email marketing Real-time tests, numbers, and results from my email unnels and my clients’ email funnels The honest, behind-the-scenes debriefs that most people never share The ah-ha moments that *might* make you rewrite your entire email nurture sequence Once a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales. If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.
Episodes
In this episode, Allison breaks down exactly what to send next so your Nurture Sequence actually leads somewhere instead of becoming a random pile of “nice to have” emails. You’ll hear how to guide subscribers step by step, build real buyer readiness, and make your offer feel like the natural next ...
In this Empire Exclusive episode, you’re getting a behind-the-scenes look at how Kristin Lawton turned her brand into an interactive, cocktail-inspired journey that gets people clicking (and buying). If your emails feel a little forgettable right now, this conversation will help you to see that...
This episode shares simple shifts that you can make, that turn things around fast. Because your funnel isn’t broken, but it might be ...
Because the truth is, most “Welcome Sequences” aren’t doing the job they should be doing. Listen in and you’ll learn how to build an email funnel that intentionally moves people from downlo...
Allison breaks down why email clicks aren’t just a metric, they’re a behavior you need to train. Because if the first time you ask your audience to click is when you’re asking them to buy, you’re already behind.
In this Email Empire episode, you’ll learn how to intenti...
Join Allison as she breaks down one of the most underutilized (and high-converting) sections of your emails, and why your clicks might be low simply because you’re not asking for them clearly or strategically enough.
TAKEAWAYS:
- Most people scroll straight to the PS before reading anything els...
In this Empire Exclusive episode, Jana Osofsky reveals her Capsule Blog System: A high-converting, blog strategy that fuels her entire email marketing engine.
In her interview, Jana walks you through how she turns 12–20 evergreen blog posts into repeatable, repurposable gold, and how her system fuels her email to...
In this episode, Allison Hardy breaks down why your click rate is the real MVP of your email funnel, and how to improve it without rewriting every email you’ve ever sent. If your list isn’t clicking, they’re not buying...and that’s a problem you can’t afford to ignore.
TAKEAWAYS:
- Clicks—not opens—are what drive sales and si...
In this Email Empire episode, Allison shares a high-converting (but often overlooked) strategy for making your Email Nurture Sequence feel more personal, more effective, and more like content your people actually want to consume...video!
She breaks down the why and the how, so you can start using short, strategic videos to ...
In this Email Empire episode Allison Hardy breaks down the real MVP of your email funnel: the nurture sequence. It’s not about fluff or filler, it’s about helping your email subscriber see their problem differently so they’re primed to buy before you ever pitch.
If you’ve ever felt like your email funnel isn’t selling the way it should, this ep...
In this Empire Exclusive episode, Allison Hardy chats with AI expert Kinsey Soderberg about how to use AI tools (like ChatGPT) in a way that actually amplifies your authenticity, without sacrificing your voice.
Kinsey breaks down the exact ways she uses AI to boost email engagement, open rates, and connection with her audience, all while keeping thi...
Allison Hardy breaks down why a massive email list isn’t the secret to more sales, and why focusing on intentional growth matters way more than just watching your numbers go up. She shares her favorite email list-building strategy and explains how it can bring in the...
In this de-brief episode, Allison pulls back the curtain on her recent Black Friday launch, where 78% of sales came from just 106 people on a waitlist, not her full 11,000 subscriber list. Allison breaks down how qualified, pre-sold email subscribers did the heavy lifting before the cart even opened, and why that’s the real secret to conversions.
TAK...
In this kickoff episode of the Email Empire Podcast, Allison Hardy is pulling back the curtain on exactly what makes an email funnel consistently sell, without relying on a single trending sound or Instagram Story. If you’ve ever wondered why your emaill funnel isn’t selling (or where to even b...
In this final episode of the 6-Figure Secrets Podcast, Allison shares a deeply personal and powerful behind-the-scenes look at why she’s saying goodbye to this show, and what’s next. You’ll hear about the mindset shift that’s been brewing for years, how a peer mastermind and a values training cracked everything open, and what to expect from her ...
In this powerful conversation, I’m joined by subconscious success alchemist and identity coach Mindi Huebner to dig into the real reason so many high-achievers feel stuck, burnt out, or like they’re constantly self-sabotaging.
Mindi explains how your subconscious beliefs are quietly calling the shots behind the scenes, and shares how to fi...
In this episode, Amanda Walker, coach of coaches and queen of clarity, gets real about redefining success, pivoting when your business no longer lights you up, and how to lead with intentionality over hustle.
You’ll hear the raw, behind-the-scenes journey of shifting out of 1:1 burnout, what’s actually working to bring in clients, and why trusting your data is a power move.
TAK...
In this episode, Allison walks you through the crucial (but often ignored) post-Bundle steps that transform new email subscribers into warm leads and eventually, actual buyers into your larger offer.
If you want your Bundle to do more than boost vanity metrics, this episode is your next step.
Oh! An...
Your role as the host.
In this episode, Allison Hardy shares what actually makes a Bundle successful from a host's perspective, and why simply piecing one together isn’t enough.
From choosing the right contributors to building real connection and commu...
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