Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel
Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything. If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket. Here’s what you’ll get every week: What’s actually working right now in email marketing Real-time tests, numbers, and results from my email unnels and my clients’ email funnels The honest, behind-the-scenes debriefs that most people never share The ah-ha moments that *might* make you rewrite your entire email nurture sequence Once a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales. If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.
Episodes
October 19, 2026 • 16 mins
Education used to be the product. In 2027, it won’t be.
In this episode of the Email Empire Podcast, Allison breaks down why she believes 2027 will be the year of implementation, not education, and what that means for anyone selling courses, memberships, digital products, or group programs.
She shares how OpenAI’s decision to remove Custom GPTs on December 11th pushed her to make a big change inside her m...
In this episode of the Email Empire Podcast, Allison breaks down why she believes 2027 will be the year of implementation, not education, and what that means for anyone selling courses, memberships, digital products, or group programs.
She shares how OpenAI’s decision to remove Custom GPTs on December 11th pushed her to make a big change inside her m...
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October 12, 2026 • 10 mins
A tiny email marketing setting created a surprisingly big shift in one of our client’s Nurture Sequences.
In this episode of the Email Empire Podcast, I’m breaking down the sender name experiment that increased the open rate on the second email of a Nurture Sequence by nearly 20 percentage points. We tested using the name of the lead magnet or Masterclass instead of the creator’s name, and the results point...
In this episode of the Email Empire Podcast, I’m breaking down the sender name experiment that increased the open rate on the second email of a Nurture Sequence by nearly 20 percentage points. We tested using the name of the lead magnet or Masterclass instead of the creator’s name, and the results point...
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October 5, 2026 • 15 mins
Here’s the really freaking annoying thing about marketing:
Pretty much everything works.
Live launches work. Automated email funnels work. Facebook Ads work. Collaborations work. Social media works.
So the question isn’t really does this strategy work?It’s does this strategy work for you?
In this episode of the Email Empire Podcast, I’m breaking down the two things every business need...
Pretty much everything works.
Live launches work. Automated email funnels work. Facebook Ads work. Collaborations work. Social media works.
So the question isn’t really does this strategy work?It’s does this strategy work for you?
In this episode of the Email Empire Podcast, I’m breaking down the two things every business need...
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September 28, 2026 • 20 mins
What if launching an offer didn’t require you to spend two weeks living on Instagram, recording Stories between school pickup and dinner, and hoping nobody gets sick at the exact wrong moment?
In this Empire Exclusive episode of the Email Empire Podcast, I’m talking with Jordyn Bailey about how she uses email-only launches to test offers, sell spots, and create momentum in her business — without turning her...
In this Empire Exclusive episode of the Email Empire Podcast, I’m talking with Jordyn Bailey about how she uses email-only launches to test offers, sell spots, and create momentum in her business — without turning her...
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September 21, 2026 • 12 mins
If your next launch doesn’t perform the way you hoped, the problem might not be your offer, sales page, or email marketing—it might be that you simply don’t have enough of the right people on your email list yet.
In this episode of the Email Empire Podcast, Allison breaks down why hosting a Bundle can be such a powerful email list growth and audience-building strategy for coaches, experts, and online busin...
In this episode of the Email Empire Podcast, Allison breaks down why hosting a Bundle can be such a powerful email list growth and audience-building strategy for coaches, experts, and online busin...
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September 14, 2026 • 10 mins
Want to monetize the work you're already doing in your business?
In this Email Empire episode, Allison breaks down her Debrief Funnel strategy. She digs into how she turns the work she’s already doing inside her business into email marketing content, email sales funnels, and digital product and course sales.
Allison walks you through the exact behavior-based email automation she uses to move email subscri...
In this Email Empire episode, Allison breaks down her Debrief Funnel strategy. She digs into how she turns the work she’s already doing inside her business into email marketing content, email sales funnels, and digital product and course sales.
Allison walks you through the exact behavior-based email automation she uses to move email subscri...
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September 7, 2026 • 16 mins
What happens to your online business when life gets messy and you can’t show up the way you normally do?
In this episode of the Email Empire Podcast, I’m sharing how my automated email funnel, evergreen email marketing strategy, and consistent lead generation kept my business running during a summer filled with moving, black mold, cockroaches, travel, baseball, and a whole lot of unexpected chaos.
I&rsquo...
In this episode of the Email Empire Podcast, I’m sharing how my automated email funnel, evergreen email marketing strategy, and consistent lead generation kept my business running during a summer filled with moving, black mold, cockroaches, travel, baseball, and a whole lot of unexpected chaos.
I&rsquo...
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July 6, 2026 • 10 mins
Some buyers aren’t purchasing because they’re desperate to escape a problem, they’re purchasing because they can finally see what’s possible on the other side of it.
In this episode, Allison breaks down the transformational buyer and shows you why simply listing what your offer includes isn’t enough to move this person toward a decision.
You’ll learn how to connect the work inside y...
In this episode, Allison breaks down the transformational buyer and shows you why simply listing what your offer includes isn’t enough to move this person toward a decision.
You’ll learn how to connect the work inside y...
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In this Empire Exclusive episode, Allison sits down with business strategist Megan Yelaney to talk about how she’s using email to create real connection, build demand, and make her newsletter something people actually look forward to reading.
Megan's approach to her newsletter doesn't involve cramming every email with “mind-blowing value”. Instead, Megan shares the simple three-part format behind her weekly...
Megan's approach to her newsletter doesn't involve cramming every email with “mind-blowing value”. Instead, Megan shares the simple three-part format behind her weekly...
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June 22, 2026 • 8 mins
Some buyers on your email list don’t need you to convince them they have a problem—they already know. They’re living it, they can name it, and they’ve probably tried to solve it before.
In this episode, Allison is breaking down the Pain Point Buyer. This is the Buyer Type who feels the frustration, sees the gap, and needs your sales email to connect the dots between their problem and your solution&mda...
In this episode, Allison is breaking down the Pain Point Buyer. This is the Buyer Type who feels the frustration, sees the gap, and needs your sales email to connect the dots between their problem and your solution&mda...
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June 15, 2026 • 10 mins
In this episode of the Email Empire Podcast, Allison Hardy is breaking down the buyer type who is this close to buying, but has one specific question standing between them and the “Buy Now” button.
Meet the Invitational Buyer. The Buyer Type who needs explicit permission to hit 'Reply' and ask what’s really on their mind. And yes, this email may feel almost too simple to work, but Allison shares why it can ...
Meet the Invitational Buyer. The Buyer Type who needs explicit permission to hit 'Reply' and ask what’s really on their mind. And yes, this email may feel almost too simple to work, but Allison shares why it can ...
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June 8, 2026 • 12 mins
Not everyone on your email list is ready to buy because you listed the modules, bonuses, and deadline. Some of your buyers need to understand you first. They want to know why you do what you do, what has shaped your approach, and whether they trust the person behind the offer.
In this episode, Allison breaks down the Relational Buyer and shows you how to write an origin story sales email that creates connection and mov...
In this episode, Allison breaks down the Relational Buyer and shows you how to write an origin story sales email that creates connection and mov...
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June 1, 2026 • 8 mins
In this episode, Allison is continuing the 7 Buyer Types Series with one of the most common buyer types sitting on your email list right now, the Skeptical Buyer. This person isn’t difficult or impossible to sell to, they’ve just been burned before, and they’re reading your emails with a little side-eye.
In this episode, you’ll learn why your biggest, flashiest client wins might actually make skeptica...
In this episode, you’ll learn why your biggest, flashiest client wins might actually make skeptica...
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Email doesn’t have to feel like a blank Google Doc staring into your soul.
In this episode, Allison chats with Liz Wilcox, the Fresh Princess of Email Marketing, about how to write emails that actually get opened, read, replied to, and yes, even clicked on.
Liz breaks down why your emails don’t need to be overproduced or packed with “value” to work, and why the best email content often starts w...
In this episode, Allison chats with Liz Wilcox, the Fresh Princess of Email Marketing, about how to write emails that actually get opened, read, replied to, and yes, even clicked on.
Liz breaks down why your emails don’t need to be overproduced or packed with “value” to work, and why the best email content often starts w...
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May 18, 2026 • 13 mins
In part two of this seven-part buyer type series, Allison is breaking down the Details Buyer — aka the email subscriber who needs more information before they feel safe making a decision.
And before you roll your eyes at the idea of writing an FAQ email, this episode will show you why a strategic FAQ email is not just a boring list of questions and answers. You’ll learn how to go beyond surface-level logist...
And before you roll your eyes at the idea of writing an FAQ email, this episode will show you why a strategic FAQ email is not just a boring list of questions and answers. You’ll learn how to go beyond surface-level logist...
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May 11, 2026 • 11 mins
Not every buyer on your email list needs a long, emotional sales journey before they’re ready to say yes. Some people have already been paying attention, already trust your point of view, and honestly…they just want the link.
In this episode, Allison kicks off a brand-new seven-part series on the different buyer types that exist in your audience, starting with the No Frills Buyer: the person who wants the ...
In this episode, Allison kicks off a brand-new seven-part series on the different buyer types that exist in your audience, starting with the No Frills Buyer: the person who wants the ...
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May 4, 2026 • 20 mins
Your Email Pitch Sequence is not where the selling starts. And if you’re treating it that way, that might be exactly why your email funnel isn’t converting.
In this episode, Allison breaks down what your Pitch Sequence is actually supposed to do, how it fits into a high-converting email funnel, and why speaking to only one type of buyer is leaving money on the table.
You’ll hear the seven buyer...
In this episode, Allison breaks down what your Pitch Sequence is actually supposed to do, how it fits into a high-converting email funnel, and why speaking to only one type of buyer is leaving money on the table.
You’ll hear the seven buyer...
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April 27, 2026 • 23 mins
In this Empire Exclusive episode, Allison sits down with funnel strategist and Thrivecart expert Dama Jue to talk about a simpler, smarter way to sell digital products without making your business feel like a never-ending launch machine.
Dama shares how she uses “subtle selling” inside her emails, why your audience actually needs to hear about your offers more often, and how she repurposes her best sales em...
Dama shares how she uses “subtle selling” inside her emails, why your audience actually needs to hear about your offers more often, and how she repurposes her best sales em...
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April 20, 2026 • 14 mins
After someone downloads your lead magnet, you cannot just cross your fingers and eyes and toes, and *hope* they magically decide to buy.
In this episode, Allison breaks down exactly what to send next so your Nurture Sequence actually leads somewhere instead of becoming a random pile of “nice to have” emails. You’ll hear how to guide subscribers step by step, build real buyer readiness, and make your offer f...
In this episode, Allison breaks down exactly what to send next so your Nurture Sequence actually leads somewhere instead of becoming a random pile of “nice to have” emails. You’ll hear how to guide subscribers step by step, build real buyer readiness, and make your offer f...
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April 13, 2026 • 16 mins
If your email list is growing but your sales aren’t, your lead magnet might be the problem. And unfortunately, no amount of “better emails” will fix it. In this episode, you’ll learn how to spot when you’re attracting the wrong people (even if your opt-in is wildly popular) to your email funnel, and what to do instead to bring in buyers, not just subscribers. Because the truth is, your email funnel doe...
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