September 18, 2025 • 21 mins
About Randy Byrd | ByrdHouse Team & Premiere Luxury Group Welcome to the channel!
I’m Randy Byrd — real estate entrepreneur, coach, investor, and builder of businesses and people. After serving in the U.S. Coast Guard, I leveraged my grit and discipline to build a career leading multimillion-dollar ventures, coaching top producers, and helping real estate agents scale their businesses while retaining a larger share of their earnings. I run the Oregon Luxury Group at eXp Realty, ByrdHouse Coaching, and investment companies focused on creative finance and building generational wealth.
On this channel, you’ll find: 🏡 Real estate strategies, market updates, and listing insights 💡 Coaching tips to attract, grow, and retain your tribe 💸 Creative finance & investment breakdowns 🔥 Motivation, leadership, and mindset content to level up your business & life I believe in legacy leadership, building community, and living half hood, half holy — with grit, grace, and faith guiding the way.
👉 Subscribe if you’re ready to elevate your real estate business, multiply your income streams, and create freedom for yourself and your family.
I’m Randy Byrd — real estate entrepreneur, coach, investor, and builder of businesses and people. After serving in the U.S. Coast Guard, I leveraged my grit and discipline to build a career leading multimillion-dollar ventures, coaching top producers, and helping real estate agents scale their businesses while retaining a larger share of their earnings. I run the Oregon Luxury Group at eXp Realty, ByrdHouse Coaching, and investment companies focused on creative finance and building generational wealth.
On this channel, you’ll find: 🏡 Real estate strategies, market updates, and listing insights 💡 Coaching tips to attract, grow, and retain your tribe 💸 Creative finance & investment breakdowns 🔥 Motivation, leadership, and mindset content to level up your business & life I believe in legacy leadership, building community, and living half hood, half holy — with grit, grace, and faith guiding the way.
👉 Subscribe if you’re ready to elevate your real estate business, multiply your income streams, and create freedom for yourself and your family.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:17):
Good afternoon. It's Randy Bird for our coaching Call weekly
on Tuesdays at twelve thirty Pacific time. Today we're going
to be talking about how to become the local celebrities.
So I'm just letting a couple of people rattle in here,
my button, my shirt up, get all ready? All right, Okay,
(00:37):
we're going to give it like one minute and then
we will get started. And my Facebook people and YouTube
people here as well. Good to see you. All right,
So we're going to get started in just a second,
and all right, let's get started. So first of all, welcome,
Welcome to the coaching Call every Tuesday at twelve thirty
(00:58):
Pacific time, three thirty East, and it's like nine thirty
Pacific time in Hawaii. Chris Okamura and friends. Anyway, listen,
I'm glad to have you here, glad to be part
of this journey with you. I am going to make
sure I'm in the right room here. Yep, looks like
(01:18):
I am good. Okay, cool, So listen. Back in the
beginning of my career, I used to do YouTube. I'm sorry,
not YouTube. I used to do live TV commercials. We'd
do thirty second commercials like every month we'd do new
commercial maybe every couple months. It was half a day
to a full day of filming, and then it was
a week of editing and doing all the things thousands
(01:41):
of dollars to create a thirty second spot that would
run on TV. And I've got those up. I'm gonna
share them with you in just a second, actually, And
so what happened is is through that I was becoming known.
I was becoming the local celebrity. I didn't know it,
but it actually turned into be quite a thing in
the of reading small town fifty thousand maybe back at
(02:03):
that time, and I was running on Charter, which was
a charter cable like you know, cablecom or whatever it is.
It's changed hands a few times now, but bottom line,
I was running on the local channel locally and it
was running twenty thirty forty commercials a week, different time
lanes and different time zones. And the moral of this
(02:26):
story is you could do this today now with social
media for hundreds of dollars a month, I think one
hundred dollars a week. It could really become the local
celebrity in your area. Whether you're in a small town
or a bigger town. You just put a geographical boundary
around your Facebook and Instagram ads, and you could become
the local celebrity in six ten, twelve weeks. So for
(02:50):
four hundred dollars a month, one hundred dollars a week
for three months, that's twelve hundred bucks. You could accomplish
what I was happening to spend three, four or five six,
seven thousand dollars a month and the beginning of my
career to become that local celebrity. And one of the
things I did is I and this came up from
the guys that chartered John Law, and those guys, you know,
hopefully they see this and they they take credit because
(03:11):
that was twenty plus years ago, two thousand and five,
twenty years ago, two thousand and four maybe. And so
what he did is he came up with his last
name was John Law, but he came up with it's
the law. We just were joking about it one day
and we go, hey, is this the you know, the
right way to do it? The legal way? And I go, yeah,
it's the law. It's required now, and he goes, I
(03:31):
love it. It's the law. So it became the tagline
for our show and for our commercial segments, right, So
I ran thirty second commercials, and then I would do
fifteen seconds called bookends, when you put one on the
front of another two or three minute commercial segment, you know,
three or four thirty second spots. I do a fifteen
second at the beginning, a fifteen second at the outro
(03:54):
of that three or four minute commercial break in between
a movie or a show or whatever, and it's called bookend.
And so I would put these book ins on there
and then run somewhere between. I don't know. I think
we're probably running fifteen to twenty five ads a week
and different time zones, and we'd put them in the
back of movies and different things that were popular, very successful.
(04:17):
Matter of fact, it became to where I couldn't go
into a restaurant and reading without somebody going, hey, are
you Randy Bird? Right? And I didn't wear my hat
much back then, and I'm a hat guy, so if
I'm off work or whatever, i'd wear a hat. I
wear a hat all the time now, but they'd go,
are you Randy Bird? I'm like, yes I am, and
they're like it's the law, right. That tagline became so popular,
(04:39):
love it or hate it? That people remembered it, and
then they associated that it was a general contractor prior
to real estate. They associated that with me understanding the
real estate laws and businesses. And then I got into
teaching contracts in a public sense, and all these things, right,
they all contributed to me becoming a local celebrity first,
and then a local expert and then a trusted advisor.
(05:02):
And this is what's really really important for you today.
Social media has change the game. AI's changed the game.
I'm going to show you a couple tricks today. But
you could literally go into chat GPT and say I'm
an agent real estate broker in Albany, Oregon, Salem, Oregon, Tennessee,
wherever you are, and you could say that I want
(05:25):
you to look at what the other agents that are
very proficient in YouTube are the highest views of YouTube
in my area. See what they're doing. You could tell
chat gpt to copy it, don't plagarize it, change it
a little bit. You could literally give it directions. Take
those videos, change them a little bit, but take the
ones that are working the best and put them into
(05:46):
a format that I can then replicate in my voice
in my video. Right, So you could have it print
all that for you, and then you could just follow
the scripts that it tells you to do post three
videos about walking around thesearticular neighborhoods. This particular post was
really popular about downtown Salem, whatever it is. You could
(06:06):
do that today literally with your iPhone and with a
small amount of money. One hundred dollars a week is
a good number. Fifteen bucks a day, and Facebook Land
is a good number ten to fifteen bucks a day.
If you really are looking for incoming lead generation, fifty
bucks a day is a very very appropriate number of
(06:28):
dollars to spend every day to get a significant amount
of visibility. But for ten to fifteen bucks a day,
you could be very successful in this. You're talking seventy
to one hundred dollars a week. You can take put
a geographical parameter around your office out five or ten miles,
and then put an age group if you want to
(06:49):
put twenty five to sixty five or onlimited or whatever
it is. You could put some kind of demographic things
in there like that, and you could put interests Relator, Zillow, homeowner,
buy or seller, all those things, and the interest in
the ads and run these ads in front of people
putting your face out there making your own thirty second
commercial and doing YouTube shorts and doing YouTube videos and stuff.
(07:13):
I'm going to show you a couple that I did,
and we'll just I'll bring those up and give you
give you an example. All right, So here is one.
Let's see which one I got here. Okay, let's share
my screen and we'll play this video. This is the
first one I ever filmed, by the way, and for
(07:35):
those of you watching here, I'm gonna grab my camera
and pull it over.
Speaker 2 (07:41):
I am Randy Bird with Remax Areadying. I'm a real
estate agent, but I'm also a licensed general contractor. I'm
going to show you waste improve your homework property easily.
Smoke alarms will go in every bedroom and hallway. Stuff
you could do that will make selling your home simpler
and ultimately save you time and money. Take the water heater.
Oh you need is a drill, a driver, and a
twenty dollars in hardware. It's not just a good idea,
(08:03):
it's the law. And watch for.
Speaker 1 (08:05):
These guys to help out. I'm Randy Bird.
Speaker 2 (08:07):
Watch for my tip of the month and get the
most out.
Speaker 1 (08:09):
Of your home. Okay, So that is a thirty second
spot on TV. I'm gonna show you the other one
as well, but I'm actually going to put that into chats,
so if anybody wants to see it, if everybody wants
to follow it, you can always go to my YouTube channel.
But that's that's a you know, that's still that video
still lives now twenty years later, so it's pretty pretty wild.
(08:32):
Here's the other one I did. Let's make sure this
is sharing correctly, so let me back up and stop
the share reshare make sure it's sharing the right tab here. Yes,
that's it. Okay, So I'm gonna share my screen, share
(08:56):
my sound, and here we go. I am Randy Bird
from remax Aready. Let's talk about heating and cooling your home.
Speaker 2 (09:04):
First, All new HVAC units must be thirteen Here what
SEER seasonal energy efficiency ratio or the total cooling output
in BTUs provided by UM.
Speaker 1 (09:14):
It means miles per gallon.
Speaker 2 (09:16):
Upgrading from ten to thirteen SEER can save you thirty
percent on utilities. It can pay for itself and all
new HVAC and it's our thirteen seer.
Speaker 1 (09:24):
It's the law.
Speaker 2 (09:26):
Confusing.
Speaker 1 (09:26):
I can help I Randy most out of your home,
So I totally couldn't switch my phone around and do
all that stuff. But you get the idea of how
simple those commercials can be and how you could do
it in today's world. Right, So literally, if you wanted
to say, you know, I did commercials on swimming pools,
I did commercials on foreclosures, And what's the legal triggers
(09:50):
that I could pull up to say, it's the law
and the commercial right, So that was a tagline for it.
Swimming pools need to be gated all the way around them,
need to have covers on them. Water heaters have to
be stra app and they need two straps. And I
just pulled in my construction type things into this system
to where then you can I can get to the
point to where you know, I'm becoming an authority and
(10:12):
then they're seeing me constantly. And when people see people
on TV, they become celebrities, and it's easy to become
a local celebrity in this particular situation. So today I
want to talk about what that looks like and how
we could potentially put that together. So again, I'm going
to open a new chat and I'm going to show
you specifically how you can design a chat that's understanding
(10:39):
your business and then making a recommendation for you for
like Facebook and Instagram ads to become the local celebrity.
I have not done this, so I'm going to do
this in front of you for the first time. So
let's do it. It'd be cool. Check it out, all right,
So I'm on chat GPT. Now I'm going to pull
my camera around potentially. Yeah, I don't think I can
(11:00):
on this, but so check this out. I'm going to
type into chat GPT. I'm going to speak in to it. Okay.
I want to run Facebook and Instagram ads in the Salem,
Oregon area, focus on a ten mile parameter around that
(11:22):
to make me a local celebrity by introducing thirty second
clips of me talking about the real estate market, comma,
possible home improvement tips, period. I want you to make
(11:43):
it funny and include humor. Period. Please provide two or
three ideas for me to film thirty second clips using
my real estate competitors in Salem, Oregon videos that are
(12:04):
getting the most traffic and or views. Ask me to
clarifying questions you need, all right, So we're gonna put
that in there and see what it pops up. As
all right, So it's in chat GTP five, so it
takes a little longer because it's going deeper. You could
also use four and some of the other legacy ones,
(12:25):
but I'm gonna use chat GPT five and see how
we do here, so hopefully you can see that. Okay,
I'm gonna move this over. Okay, it's typing, love this
play Randy thirty second Funnier Hope, hyper local reels ten
minute geofense is a great be everywhere strategy. Butll those
(12:46):
three filmable concepts number one, three things in Salem's market
and then feet dad jokes? Right, why is style short
market hits? Those are performing locally best Hardcourt's Nick Iams
quick updates, fidelity titles, Salem Kaiser market tips, and they've
(13:07):
got the links to the Instagram ones automatically it pulled
in right hook zero to three seconds, Salem. Here is
this week's three no BS market facts plus one terrible
dad joke. You see what it did there in three seconds, Salem.
Here's this week's three no BS market facts plus one
terrible dad joke. I love it so beat by beat
thirty seconds zero to ten fact Number one medium price
(13:27):
or days on the market, right, So medium price is
four hundred and fifty five dollars at four hundred and
fifty five thousand in Salem, and the days on market
are about sixty six. They just looked up those numbers
a bit ago. And then maybe you could put a
map over a pin on the downtown as a visual, right.
So that's fact number one. Fact number two and three
it says new listings, pending and list ratio. Maybe you
(13:50):
look up those numbers in point two on screen numbers
like a media producer, or you could just say, hey,
new listings are at one hundred and thirty five and
pen list ratio is one point three five percent, whatever
it is. And then twenty to twenty eight seconds you
got a joke. Yes, rates are like Oregon rain. They
come in waves, bring a hood and rate and a
(14:11):
rate buydown. So kind of funny, not my kind of joke,
but it is what it is, right, And you could
literally just read this off the screen. And then twenty
eight to thirty seconds is the call to action DM
the word Salem for my one page pricing place playbook, right,
And then again the captions are here as well. You
could see on the screen the caption recommend Recommended is
(14:33):
three fast facts, one terrible joke, want the pricing, playbook,
comment Salem amazing hashtags. There they are b roll ideas,
capital steps, riverfront, carousel, coffee walk on State Street. This
is all just from me putting that little six or
seven line instruction in. That's only number one. Here's number two,
(14:54):
Zillo versus Real life Salem edition. This is how you
can become the local celebrity. All you have to do
is commit time, commit your resources and time to doing this,
and your business will never look the same. Right. It
will be unrecognizable in three, six, twelve months. Right, So
(15:14):
you could see this one thirty seconds again, zero to
eight seconds split screen gag left, polished listing photo. Right,
you're opening a door to a closet, laundry stack. Right,
so it's doing fun again eight to sixteen seconds. It's
literally telling you exactly what to do, and then you
could have it print out like a teleprompter to read
(15:35):
as you're doing it. So speed round tip three picks
to never skip rough, cross base and permits right sixteen
to twenty four punchline. If a listing had two photos,
it's either a steal or a story, I'll help you
spot witch's which and then the third one was a
two hundred dollars fix that sells in Salem. Right hook
(15:56):
one two hundred upgrade that makes Salem buyers double tap it,
show and then beat by beat thirty seconds zero to eight.
You hold two porch lights old and sad versus new
and rad. So it's telling you what to do visually
and giving you the script eight to sixteen seconds show
before and after entry lighting and fresh house numbers. So
an upgrade for two hundred bucks sixteen to twenty four
(16:20):
joke curb apel curb appeal is tender for houses swip
swipe right to porch right, so swipe right and then
it goes to the porch with the new lighting. And
then call to action is a DM porch and I'll
text you ten cheap Wow upgrades. And then by the way,
all you have to do is ask chat GPT for
ten wow two hundred dollars upgrades. It does it for
(16:42):
you and you could just send it to them right.
I'm gonna show you that in a second. So and
then creative role, it's got all this for you. Geofencing
how to do your ten mile local celebrity bubble, geofencing,
how to do it, calendar content, how to do it?
Who to look up? You could look up these people
and see how they're doing in their things and there,
(17:03):
and their links are actually right here as well, right,
pretty amazing. And then down here you could clarify do
you want me to permit you want me to put Premiere,
Luxury Group or broker by exp Reality watermarks are on
every reel. I have the choice of doing that or not.
Any Salem neighborhood you want to specially dominate South Salem,
West Salem, Kaiser, It's up to you, right, and then
(17:25):
preferred objective mix for one week or more views for
awareness or more DMS for lead generation. What do you
want to accomplish in this? It's just mind blowing. So
watch this. I'm going to take this now. I'm going
to do this. Uh this this right here? Where? Oh yeah,
(17:46):
this right here, I'm going to ask it. I'm gonna
just pace this. I've never done this before, but I'm
gonna put it in here. Give me ten wow upgrade
ideas that are all under two hundred dollars to upgrade
your house prior to selling. Okay, I'm asking chat GPT
five to do this, and it's coming up with ten
(18:07):
just like that, right, it's number one. A front door refresh,
paint the front door navy red or black. Swap new
door and hardware, lock set. I agree with that. New
house numbers, sleek modern numbers, instantly grab curbapil I love that.
By the way, you can order a custom plaque in
brass with like eleven oh seven and the address missileto lane,
(18:31):
churn creek, whatever you may do, and you can get
that for about one hundred and twenty five bucks. It
totally changes the look at the front of the house immediately,
very classy exterior lighting, replace both porch lights, mailbox makeover,
fresh modern mailbox with a post landscaping boost, mulch edge,
things like that, cabinet hardware swap, new polls and knobs
(18:53):
in the kitchen, potentially a fasset upgrade, lighting fixture swap,
a mirror and vanity lighting refresh, smart thermostat, and doorbell.
All those things are technology. By the way, you could
do all that stuff for two hundred bucks apiece. Pretty cool, right,
So that is really what we're looking at when it
comes to let me unshare this when it comes to
(19:18):
social media, It's all about marketing. Right. Marketing is the
new advertising. Marketing. You is the new celebrity. In the
real estate space, You're in a very crowded space. A
lot of agents are struggling with identity. And yes, we've
moved into an era where social media is really quite important.
(19:40):
And I'd much rather be doing this than dancing in
the kitchen or driving a race car where they pull
you and you go, you know, and all the things
they do. I'd much rather be focused on these kind
of things to where you're adding value to your audience.
You're adding value to the market, You're adding opportunity of
(20:01):
exposure to you, and you control it with the click
of a mouse. You could spend a dollar a day
or fifty dollars a day if you want to absolutely dominate.
So every single person that's on Facebook and that geofensed
area is seeing your content through an ad, right, so
paid sponsorship ad in their Facebook. And we're going to
(20:22):
talk about that more as we progress. But this is
my tip for you today is go be the digital
social media mayor in your area and become famous. Become
famous because that is exposure to your business and it
doesn't matter if you're a real estate broker, which is
mostly what I talk to and where my message is directed.
(20:42):
You could be a contractor, plumber, a dentist, a chiropractor,
a doctor. You could drive traffic to your practice by
doing these kind of things, and it's it's the way
of the world now, right, So I appreciate you being here.
Buy for now, buy for my crew on YouTube and
the other place. Thank you for being here today. I
appreciate it. And we're here every single Tuesday at twelve
(21:04):
thirty pm Pacific time to pour into you so we
can help you with what's going to change and move
the need in your business. Again, Coach Randy Bird, thanks
for being here. Go to my YouTube channel Coach Randy Bird,
and you'll be able to connect with me and all
the places there, Instagram, Coach Randy Bird and so on.
All right, thank you, I appreciate you. Have a great
(21:25):
day and be great
Good afternoon. It's Randy Bird for our coaching Call weekly
on Tuesdays at twelve thirty Pacific time. Today we're going
to be talking about how to become the local celebrities.
So I'm just letting a couple of people rattle in here,
my button, my shirt up, get all ready? All right, Okay,
(00:37):
we're going to give it like one minute and then
we will get started. And my Facebook people and YouTube
people here as well. Good to see you. All right,
So we're going to get started in just a second,
and all right, let's get started. So first of all, welcome,
Welcome to the coaching Call every Tuesday at twelve thirty
(00:58):
Pacific time, three thirty East, and it's like nine thirty
Pacific time in Hawaii. Chris Okamura and friends. Anyway, listen,
I'm glad to have you here, glad to be part
of this journey with you. I am going to make
sure I'm in the right room here. Yep, looks like
(01:18):
I am good. Okay, cool, So listen. Back in the
beginning of my career, I used to do YouTube. I'm sorry,
not YouTube. I used to do live TV commercials. We'd
do thirty second commercials like every month we'd do new
commercial maybe every couple months. It was half a day
to a full day of filming, and then it was
a week of editing and doing all the things thousands
(01:41):
of dollars to create a thirty second spot that would
run on TV. And I've got those up. I'm gonna
share them with you in just a second, actually, And
so what happened is is through that I was becoming known.
I was becoming the local celebrity. I didn't know it,
but it actually turned into be quite a thing in
the of reading small town fifty thousand maybe back at
(02:03):
that time, and I was running on Charter, which was
a charter cable like you know, cablecom or whatever it is.
It's changed hands a few times now, but bottom line,
I was running on the local channel locally and it
was running twenty thirty forty commercials a week, different time
lanes and different time zones. And the moral of this
(02:26):
story is you could do this today now with social
media for hundreds of dollars a month, I think one
hundred dollars a week. It could really become the local
celebrity in your area. Whether you're in a small town
or a bigger town. You just put a geographical boundary
around your Facebook and Instagram ads, and you could become
the local celebrity in six ten, twelve weeks. So for
(02:50):
four hundred dollars a month, one hundred dollars a week
for three months, that's twelve hundred bucks. You could accomplish
what I was happening to spend three, four or five six,
seven thousand dollars a month and the beginning of my
career to become that local celebrity. And one of the
things I did is I and this came up from
the guys that chartered John Law, and those guys, you know,
hopefully they see this and they they take credit because
(03:11):
that was twenty plus years ago, two thousand and five,
twenty years ago, two thousand and four maybe. And so
what he did is he came up with his last
name was John Law, but he came up with it's
the law. We just were joking about it one day
and we go, hey, is this the you know, the
right way to do it? The legal way? And I go, yeah,
it's the law. It's required now, and he goes, I
(03:31):
love it. It's the law. So it became the tagline
for our show and for our commercial segments, right, So
I ran thirty second commercials, and then I would do
fifteen seconds called bookends, when you put one on the
front of another two or three minute commercial segment, you know,
three or four thirty second spots. I do a fifteen
second at the beginning, a fifteen second at the outro
(03:54):
of that three or four minute commercial break in between
a movie or a show or whatever, and it's called bookend.
And so I would put these book ins on there
and then run somewhere between. I don't know. I think
we're probably running fifteen to twenty five ads a week
and different time zones, and we'd put them in the
back of movies and different things that were popular, very successful.
(04:17):
Matter of fact, it became to where I couldn't go
into a restaurant and reading without somebody going, hey, are
you Randy Bird? Right? And I didn't wear my hat
much back then, and I'm a hat guy, so if
I'm off work or whatever, i'd wear a hat. I
wear a hat all the time now, but they'd go,
are you Randy Bird? I'm like, yes I am, and
they're like it's the law, right. That tagline became so popular,
(04:39):
love it or hate it? That people remembered it, and
then they associated that it was a general contractor prior
to real estate. They associated that with me understanding the
real estate laws and businesses. And then I got into
teaching contracts in a public sense, and all these things, right,
they all contributed to me becoming a local celebrity first,
and then a local expert and then a trusted advisor.
(05:02):
And this is what's really really important for you today.
Social media has change the game. AI's changed the game.
I'm going to show you a couple tricks today. But
you could literally go into chat GPT and say I'm
an agent real estate broker in Albany, Oregon, Salem, Oregon, Tennessee,
wherever you are, and you could say that I want
(05:25):
you to look at what the other agents that are
very proficient in YouTube are the highest views of YouTube
in my area. See what they're doing. You could tell
chat gpt to copy it, don't plagarize it, change it
a little bit. You could literally give it directions. Take
those videos, change them a little bit, but take the
ones that are working the best and put them into
(05:46):
a format that I can then replicate in my voice
in my video. Right, So you could have it print
all that for you, and then you could just follow
the scripts that it tells you to do post three
videos about walking around thesearticular neighborhoods. This particular post was
really popular about downtown Salem, whatever it is. You could
(06:06):
do that today literally with your iPhone and with a
small amount of money. One hundred dollars a week is
a good number. Fifteen bucks a day, and Facebook Land
is a good number ten to fifteen bucks a day.
If you really are looking for incoming lead generation, fifty
bucks a day is a very very appropriate number of
(06:28):
dollars to spend every day to get a significant amount
of visibility. But for ten to fifteen bucks a day,
you could be very successful in this. You're talking seventy
to one hundred dollars a week. You can take put
a geographical parameter around your office out five or ten miles,
and then put an age group if you want to
(06:49):
put twenty five to sixty five or onlimited or whatever
it is. You could put some kind of demographic things
in there like that, and you could put interests Relator, Zillow, homeowner,
buy or seller, all those things, and the interest in
the ads and run these ads in front of people
putting your face out there making your own thirty second
commercial and doing YouTube shorts and doing YouTube videos and stuff.
(07:13):
I'm going to show you a couple that I did,
and we'll just I'll bring those up and give you
give you an example. All right, So here is one.
Let's see which one I got here. Okay, let's share
my screen and we'll play this video. This is the
first one I ever filmed, by the way, and for
(07:35):
those of you watching here, I'm gonna grab my camera
and pull it over.
Speaker 2 (07:41):
I am Randy Bird with Remax Areadying. I'm a real
estate agent, but I'm also a licensed general contractor. I'm
going to show you waste improve your homework property easily.
Smoke alarms will go in every bedroom and hallway. Stuff
you could do that will make selling your home simpler
and ultimately save you time and money. Take the water heater.
Oh you need is a drill, a driver, and a
twenty dollars in hardware. It's not just a good idea,
(08:03):
it's the law. And watch for.
Speaker 1 (08:05):
These guys to help out. I'm Randy Bird.
Speaker 2 (08:07):
Watch for my tip of the month and get the
most out.
Speaker 1 (08:09):
Of your home. Okay, So that is a thirty second
spot on TV. I'm gonna show you the other one
as well, but I'm actually going to put that into chats,
so if anybody wants to see it, if everybody wants
to follow it, you can always go to my YouTube channel.
But that's that's a you know, that's still that video
still lives now twenty years later, so it's pretty pretty wild.
(08:32):
Here's the other one I did. Let's make sure this
is sharing correctly, so let me back up and stop
the share reshare make sure it's sharing the right tab here. Yes,
that's it. Okay, So I'm gonna share my screen, share
(08:56):
my sound, and here we go. I am Randy Bird
from remax Aready. Let's talk about heating and cooling your home.
Speaker 2 (09:04):
First, All new HVAC units must be thirteen Here what
SEER seasonal energy efficiency ratio or the total cooling output
in BTUs provided by UM.
Speaker 1 (09:14):
It means miles per gallon.
Speaker 2 (09:16):
Upgrading from ten to thirteen SEER can save you thirty
percent on utilities. It can pay for itself and all
new HVAC and it's our thirteen seer.
Speaker 1 (09:24):
It's the law.
Speaker 2 (09:26):
Confusing.
Speaker 1 (09:26):
I can help I Randy most out of your home,
So I totally couldn't switch my phone around and do
all that stuff. But you get the idea of how
simple those commercials can be and how you could do
it in today's world. Right, So literally, if you wanted
to say, you know, I did commercials on swimming pools,
I did commercials on foreclosures, And what's the legal triggers
(09:50):
that I could pull up to say, it's the law
and the commercial right, So that was a tagline for it.
Swimming pools need to be gated all the way around them,
need to have covers on them. Water heaters have to
be stra app and they need two straps. And I
just pulled in my construction type things into this system
to where then you can I can get to the
point to where you know, I'm becoming an authority and
(10:12):
then they're seeing me constantly. And when people see people
on TV, they become celebrities, and it's easy to become
a local celebrity in this particular situation. So today I
want to talk about what that looks like and how
we could potentially put that together. So again, I'm going
to open a new chat and I'm going to show
you specifically how you can design a chat that's understanding
(10:39):
your business and then making a recommendation for you for
like Facebook and Instagram ads to become the local celebrity.
I have not done this, so I'm going to do
this in front of you for the first time. So
let's do it. It'd be cool. Check it out, all right,
So I'm on chat GPT. Now I'm going to pull
my camera around potentially. Yeah, I don't think I can
(11:00):
on this, but so check this out. I'm going to
type into chat GPT. I'm going to speak in to it. Okay.
I want to run Facebook and Instagram ads in the Salem,
Oregon area, focus on a ten mile parameter around that
(11:22):
to make me a local celebrity by introducing thirty second
clips of me talking about the real estate market, comma,
possible home improvement tips, period. I want you to make
(11:43):
it funny and include humor. Period. Please provide two or
three ideas for me to film thirty second clips using
my real estate competitors in Salem, Oregon videos that are
(12:04):
getting the most traffic and or views. Ask me to
clarifying questions you need, all right, So we're gonna put
that in there and see what it pops up. As
all right, So it's in chat GTP five, so it
takes a little longer because it's going deeper. You could
also use four and some of the other legacy ones,
(12:25):
but I'm gonna use chat GPT five and see how
we do here, so hopefully you can see that. Okay,
I'm gonna move this over. Okay, it's typing, love this
play Randy thirty second Funnier Hope, hyper local reels ten
minute geofense is a great be everywhere strategy. Butll those
(12:46):
three filmable concepts number one, three things in Salem's market
and then feet dad jokes? Right, why is style short
market hits? Those are performing locally best Hardcourt's Nick Iams
quick updates, fidelity titles, Salem Kaiser market tips, and they've
(13:07):
got the links to the Instagram ones automatically it pulled
in right hook zero to three seconds, Salem. Here is
this week's three no BS market facts plus one terrible
dad joke. You see what it did there in three seconds, Salem.
Here's this week's three no BS market facts plus one
terrible dad joke. I love it so beat by beat
thirty seconds zero to ten fact Number one medium price
(13:27):
or days on the market, right, So medium price is
four hundred and fifty five dollars at four hundred and
fifty five thousand in Salem, and the days on market
are about sixty six. They just looked up those numbers
a bit ago. And then maybe you could put a
map over a pin on the downtown as a visual, right.
So that's fact number one. Fact number two and three
it says new listings, pending and list ratio. Maybe you
(13:50):
look up those numbers in point two on screen numbers
like a media producer, or you could just say, hey,
new listings are at one hundred and thirty five and
pen list ratio is one point three five percent, whatever
it is. And then twenty to twenty eight seconds you
got a joke. Yes, rates are like Oregon rain. They
come in waves, bring a hood and rate and a
(14:11):
rate buydown. So kind of funny, not my kind of joke,
but it is what it is, right, And you could
literally just read this off the screen. And then twenty
eight to thirty seconds is the call to action DM
the word Salem for my one page pricing place playbook, right,
And then again the captions are here as well. You
could see on the screen the caption recommend Recommended is
(14:33):
three fast facts, one terrible joke, want the pricing, playbook,
comment Salem amazing hashtags. There they are b roll ideas,
capital steps, riverfront, carousel, coffee walk on State Street. This
is all just from me putting that little six or
seven line instruction in. That's only number one. Here's number two,
(14:54):
Zillo versus Real life Salem edition. This is how you
can become the local celebrity. All you have to do
is commit time, commit your resources and time to doing this,
and your business will never look the same. Right. It
will be unrecognizable in three, six, twelve months. Right, So
(15:14):
you could see this one thirty seconds again, zero to
eight seconds split screen gag left, polished listing photo. Right,
you're opening a door to a closet, laundry stack. Right,
so it's doing fun again eight to sixteen seconds. It's
literally telling you exactly what to do, and then you
could have it print out like a teleprompter to read
(15:35):
as you're doing it. So speed round tip three picks
to never skip rough, cross base and permits right sixteen
to twenty four punchline. If a listing had two photos,
it's either a steal or a story, I'll help you
spot witch's which and then the third one was a
two hundred dollars fix that sells in Salem. Right hook
(15:56):
one two hundred upgrade that makes Salem buyers double tap it,
show and then beat by beat thirty seconds zero to eight.
You hold two porch lights old and sad versus new
and rad. So it's telling you what to do visually
and giving you the script eight to sixteen seconds show
before and after entry lighting and fresh house numbers. So
an upgrade for two hundred bucks sixteen to twenty four
(16:20):
joke curb apel curb appeal is tender for houses swip
swipe right to porch right, so swipe right and then
it goes to the porch with the new lighting. And
then call to action is a DM porch and I'll
text you ten cheap Wow upgrades. And then by the way,
all you have to do is ask chat GPT for
ten wow two hundred dollars upgrades. It does it for
(16:42):
you and you could just send it to them right.
I'm gonna show you that in a second. So and
then creative role, it's got all this for you. Geofencing
how to do your ten mile local celebrity bubble, geofencing,
how to do it, calendar content, how to do it?
Who to look up? You could look up these people
and see how they're doing in their things and there,
(17:03):
and their links are actually right here as well, right,
pretty amazing. And then down here you could clarify do
you want me to permit you want me to put Premiere,
Luxury Group or broker by exp Reality watermarks are on
every reel. I have the choice of doing that or not.
Any Salem neighborhood you want to specially dominate South Salem,
West Salem, Kaiser, It's up to you, right, and then
(17:25):
preferred objective mix for one week or more views for
awareness or more DMS for lead generation. What do you
want to accomplish in this? It's just mind blowing. So
watch this. I'm going to take this now. I'm going
to do this. Uh this this right here? Where? Oh yeah,
(17:46):
this right here, I'm going to ask it. I'm gonna
just pace this. I've never done this before, but I'm
gonna put it in here. Give me ten wow upgrade
ideas that are all under two hundred dollars to upgrade
your house prior to selling. Okay, I'm asking chat GPT
five to do this, and it's coming up with ten
(18:07):
just like that, right, it's number one. A front door refresh,
paint the front door navy red or black. Swap new
door and hardware, lock set. I agree with that. New
house numbers, sleek modern numbers, instantly grab curbapil I love that.
By the way, you can order a custom plaque in
brass with like eleven oh seven and the address missileto lane,
(18:31):
churn creek, whatever you may do, and you can get
that for about one hundred and twenty five bucks. It
totally changes the look at the front of the house immediately,
very classy exterior lighting, replace both porch lights, mailbox makeover,
fresh modern mailbox with a post landscaping boost, mulch edge,
things like that, cabinet hardware swap, new polls and knobs
(18:53):
in the kitchen, potentially a fasset upgrade, lighting fixture swap,
a mirror and vanity lighting refresh, smart thermostat, and doorbell.
All those things are technology. By the way, you could
do all that stuff for two hundred bucks apiece. Pretty cool, right,
So that is really what we're looking at when it
comes to let me unshare this when it comes to
(19:18):
social media, It's all about marketing. Right. Marketing is the
new advertising. Marketing. You is the new celebrity. In the
real estate space, You're in a very crowded space. A
lot of agents are struggling with identity. And yes, we've
moved into an era where social media is really quite important.
(19:40):
And I'd much rather be doing this than dancing in
the kitchen or driving a race car where they pull
you and you go, you know, and all the things
they do. I'd much rather be focused on these kind
of things to where you're adding value to your audience.
You're adding value to the market, You're adding opportunity of
(20:01):
exposure to you, and you control it with the click
of a mouse. You could spend a dollar a day
or fifty dollars a day if you want to absolutely dominate.
So every single person that's on Facebook and that geofensed
area is seeing your content through an ad, right, so
paid sponsorship ad in their Facebook. And we're going to
(20:22):
talk about that more as we progress. But this is
my tip for you today is go be the digital
social media mayor in your area and become famous. Become
famous because that is exposure to your business and it
doesn't matter if you're a real estate broker, which is
mostly what I talk to and where my message is directed.
(20:42):
You could be a contractor, plumber, a dentist, a chiropractor,
a doctor. You could drive traffic to your practice by
doing these kind of things, and it's it's the way
of the world now, right, So I appreciate you being here.
Buy for now, buy for my crew on YouTube and
the other place. Thank you for being here today. I
appreciate it. And we're here every single Tuesday at twelve
(21:04):
thirty pm Pacific time to pour into you so we
can help you with what's going to change and move
the need in your business. Again, Coach Randy Bird, thanks
for being here. Go to my YouTube channel Coach Randy Bird,
and you'll be able to connect with me and all
the places there, Instagram, Coach Randy Bird and so on.
All right, thank you, I appreciate you. Have a great
(21:25):
day and be great
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