October 14, 2025 • 33 mins
About Randy Byrd | ByrdHouse Team & Premiere Luxury Group Welcome to the channel! I’m Randy Byrd — real estate entrepreneur, coach, investor, and builder of businesses and people.
After serving in the U.S. Coast Guard, I leveraged my grit and discipline to build a career leading multimillion-dollar ventures, coaching top producers, and helping real estate agents scale their businesses while retaining a larger share of their earnings. I run the Oregon Luxury Group at eXp Realty, ByrdHouse Coaching, and investment companies focused on creative finance and building generational wealth.
On this channel, you’ll find:
🏡 Real estate strategies, market updates, and listing insights
💡 Coaching tips to attract, grow, and retain your tribe
💸 Creative finance & investment breakdowns
🔥 Motivation, leadership, and mindset content to level up your business & life
I believe in legacy leadership, building community, and living half hood, half holy — with grit, grace, and faith guiding the way.
👉 Subscribe if you’re ready to elevate your real estate business, multiply your income streams, and create freedom for yourself and your family.
After serving in the U.S. Coast Guard, I leveraged my grit and discipline to build a career leading multimillion-dollar ventures, coaching top producers, and helping real estate agents scale their businesses while retaining a larger share of their earnings. I run the Oregon Luxury Group at eXp Realty, ByrdHouse Coaching, and investment companies focused on creative finance and building generational wealth.
On this channel, you’ll find:
🏡 Real estate strategies, market updates, and listing insights
💡 Coaching tips to attract, grow, and retain your tribe
💸 Creative finance & investment breakdowns
🔥 Motivation, leadership, and mindset content to level up your business & life
I believe in legacy leadership, building community, and living half hood, half holy — with grit, grace, and faith guiding the way.
👉 Subscribe if you’re ready to elevate your real estate business, multiply your income streams, and create freedom for yourself and your family.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:06):
Listen, all right, everybody, thank you for joining. It's October fourteenth,
twenty twenty five. Here for the coaching call. We do
it every single week twelve thirty Pacific time, three thirty
Eastern Hawaii. It's like whatever nine thirty I think. But
remember this call specifically is about you bringing other agents
that might need coaching, might need support, and helping them
(00:29):
with their creative strategies, their online strategies, social media, whatever
it may be. And we do it every single week
thirty minutes. It's kind of rapid fire. So I'll usually
have a topic we talk about and then I'll take
questions to help you guys move the neal on your
real estate businesses. The bottom line is it's a broker agnostic,
so we don't talk about recruiting agent attraction. Our company
(00:53):
that's made for everybody, So that way, it's a safe
space if other people want to come into it and
they don't feel like we did debate and switch, So
just understand that component of it. It's open to all organizations,
all people, period, doesn't matter if you're at my company
or another company as a guest, whatever it is. So
first thing I always like to do is say welcome.
(01:13):
Put in the chat where you're from. I know we
got some people from Canada and from Oregon and all
the things. And then if you have any questions you
want to ask me specifically, you could chat them in.
I'll kind of watch that as we progress. But today
we're going to be talking about cameras and social media
and lighting and all the things you could do to
enhance your video experience for people. And I just heard
(01:37):
an expert in the industry say that, you know, if
you're not embracing video by this point in your real
estate career, you might already be at the end of
your real estate career, meaning that it's more important than
ever to embrace video. Not just going out and saying,
you know, I'm out on the freeway checking out the
weather and telling you what the traffic's doing, but adding
(01:58):
some kind of value to the face relationship and building
that rapport of them seeing you on camera, and then
getting more comfortable with that talking about the market, talking
about the things that add value to them. But it's
a scary statement to hear that, right, But there's still
(02:19):
a significant number of agents that are looking at this
from the perspective that they don't understand it, they don't
feel comfortable with it.
Speaker 2 (02:25):
Whatever.
Speaker 1 (02:26):
Maybe, so I'm going to give you some tools today
to make it simpler for you. That's the whole goal, right,
And also I want to lead with this. You have
to be authentic in your messaging. That's authentic who you are, Authentic,
if you're you know, if you don't feel like you're
great on camera, just be authentically you try not to
(02:47):
be somebody you're not because people will see.
Speaker 2 (02:49):
Right through that.
Speaker 1 (02:50):
The less scripted you could do. Now, I'm going to
give you some tools to use today. They're amazing. But
the less scripted you could be, the more natural it'd be,
the more authentic become. And then authenticity is what builds trust.
Speaker 2 (03:03):
Right.
Speaker 1 (03:03):
Tanya Mammy one of my close friends. She was the
host of Sell This House for fifteen or twenty years.
She has a class on mastering the Spotlight. It specifically
starts with what is your integral message?
Speaker 2 (03:18):
Right?
Speaker 1 (03:18):
Who are you integrally and so heavy filters, heavy edits
having your va do all these really creative things are
okay as long as you're keeping that in that authentic
you in the picture. Right, Like I'm going to make
some maybe extreme examples. But if you brew craft beers
(03:42):
and that's your passion, it's okay to talk about that.
That's different than showing you at the bar every Friday
night getting hammered with doing shots.
Speaker 2 (03:50):
Right.
Speaker 1 (03:52):
If you're into clothing, then you could talk about that
and weave that into your real estate business. You want
to stay professional, but you want to be authentic. People
love hearing real natural stories. Right, Hey, we're out at
the river today. I was showing houses, but I had
to stop by and check out this river in downtown
Vancouver because it's known for this and people may not
(04:13):
understand this or whatever it is that's creating interest and
dialogue into your conversations.
Speaker 2 (04:18):
Okay, does that make sense? So far?
Speaker 1 (04:21):
Most people struggle with the authenticity because they are embarrassed.
Either they're embarrassed the way they look, embarrassed the way
they sound. An absolute true story twenty years ago when
I did my very first real estate video. I found
it by the way the other day. It was two
thousand and six, so nineteen years ago. It was horrible.
(04:44):
I was in my jacket at my desk and I
was like, hey, hey talking, and you know, one of
the first agents doing video think about it nineteen years ago, right,
and Facebook was just coming along and all the things.
Speaker 2 (04:55):
And I look back at that video and I was like, man,
what a tool I was. And and you know.
Speaker 1 (05:03):
The reality is other people look at it and they're like,
holy moly, you know that's that's amazing you were actually
doing that. But true story, back then, I hated the
way I sounded on the voicemail. I hated the way
I sounded on the video. I hated the way I sounded.
I just I sound nasally. I'm a nasally guy. I
have sinus issues and I've always been that way. And
(05:24):
then all of a sudden, I had somebody I respect
one day said Randy, you've got a great voice.
Speaker 2 (05:29):
You've got a voice for radio.
Speaker 1 (05:31):
You've got to you know, I used to joke I've
got a face for radio, because that was funny. I'm
not a ten, but I used to be, you know,
just really concerned about the way I sounded on my
on my podcast and my videos and all that stuff.
Speaker 2 (05:45):
Until somebody I care about.
Speaker 1 (05:46):
Said, man, you've got a great voice. And it kind
of reframed me.
Speaker 2 (05:49):
I go, really, hes, oh.
Speaker 1 (05:50):
Yeah, you've got a great just like a radio DJ voice.
I go, oh, I don't. I don't hear that I sound. Uh,
I don't like the way I sound. And have you
ever met anybody loves the way sound on a voicemail
or a recording or something.
Speaker 2 (06:03):
I have not.
Speaker 1 (06:04):
I've never met somebody goes, I love the way I
sound on radio or on a voice recording or anything.
But the bottom line, that's your voice. That's your uniqueness, right,
And whether you sound like the Guns n' Ros lead
singer or you sound like you know Waylan Jennin's with
a nice deep voice, be authentically you. It means a lot.
(06:26):
And more importantly, don't be concerned about what other people think.
This is not for everybody, right. If you do your job,
you're going to create an audience that doesn't really track
with you, doesn't like you, doesn't care for you, if
you do it correctly. That's a weird statement, but think
about that. If you pleased everybody, you'd be on a
thin line of not having relevance or integrity or not
(06:47):
integrity but authenticity. Right, you'd be trying to swing to
make everybody happy. Yeah, and I'm not saying piss everybody
off just because you're going to find your ten percent
avatar that loves you, right, we want to have some
kind of striking balance in that. But the reality is,
as you grow, and you know, when you start reaching
(07:08):
thousands and maybe tens of thousands of followers, if you
are pleasing everybody, I'm gonna say, your message is pretty muted.
Speaker 2 (07:16):
Now I'm going to keep I'm going to keep driving
this home.
Speaker 1 (07:19):
I'm not saying get politically charged, so you're just offend
fifty percent of the population.
Speaker 2 (07:23):
It's not what I'm saying.
Speaker 1 (07:24):
As matter of fact, I suggest staying away from anything
that has to do with being really polarizing.
Speaker 2 (07:30):
But I'm talking about finding your avatar.
Speaker 1 (07:32):
I'm talking about if I'm gonna get up there and
I'm gonna joke and I'm going to have a good
time and my energy is that that is pleasing me.
I'm going to track my people that like that to me,
and those are my true fans, those are my true
people that know like and trust me. And yes, I'm gonna,
you know, push other people away, but that's okay, It's
(07:53):
totally okay. And now when you totally embrace that where
you just become free that you really don't care what
everybody thinks you're just you're focused on delivering content. Hopefully
it's coming from the heart. Hopefully it's coming from a
place of servitude. All of a sudden, people start loving
you because they're the ones tracking with you and the
other ones are slowly removing you. Right, makes sense. So
(08:16):
if you're too fired up, you're going to drive the
ones the way that are really quiet and passive. If
you're too passive and analytically, you're going to drive away
the high deeds that what you get to the point quickly.
But if you stay authentic to who you are and
keep this in mind, then it gives you the ability
to get a broader audience. You start growing. And then,
by the way YouTube, you have playlist, you have twenty playlists.
(08:38):
You gotta have music playlists like Lincoln's in a band.
You can have workout playlists like Eric's in the gym
all the time. You can have whatever you want to
do that's your specialty. That just becomes one of your
stories or what of your albums within that journey, right,
it becomes a song in the album, not the album.
So you can have a playlists that allows you to
(08:59):
follow with different people, and people follow your different things
that you're into. All right, So any questions so far
on this component of it kind of a high level version.
Speaker 2 (09:09):
Of it, all right.
Speaker 1 (09:11):
So the very next thing I'm going to talk about
is camera. If you want to look your best, get
the best camera that you can afford. And there's a
lot of options now for very inexpensive prices. I'm gonna
share my screen and show you just a couple potential options.
And so if you look at this particular screen, if
you see my Amazon screen, now, everybody see that.
Speaker 2 (09:31):
Okay, now I can't see it. You can't see my screen?
Oh now I can? Oh okay, let me Reshare it not?
Speaker 1 (09:40):
Now?
Speaker 2 (09:41):
What happens? I unshared it? Can you see it? Can
you see my screen with cameras? Yes? Okay, So this
is just Amazon. Couple quick things.
Speaker 1 (09:53):
This is the camera I have personally that I'm talking
into and listening to our video and right now, this
spot Light one P fifty nine. It's a four K camera.
You can get a ten eighty camera for ninety nine bucks.
If you scroll down, you can get a great Logitech
ten eighty minimum. Get that at least four k's better.
It's got a higher resolution and refresh rate. But you
(10:15):
can get a great camera for thirty four dollars.
Speaker 2 (10:17):
Right.
Speaker 1 (10:18):
This camera is a great camera. If you scroll down
a little bit more, sixty nine bucks, that's a great camera.
The C nine to twenty.
Speaker 2 (10:24):
I used it for three or four years.
Speaker 1 (10:26):
It's ten eighty plenty, fast, plenty. It's got a good
speaker in it. If you use a speaker, I'm going
to suggest a microphone. But again you can see there's
a lot of options in here for twenty bucks all
the way up to hundreds of dollars. Right, you don't
need to get a professional four thousand dollars camera with
all the things to do zooms and to do Most
(10:47):
of your videoing. Most of the video and I do
is done on my iPhone. And the best thing about
the iPhone is it has different settings within it. And
if you're using an iPhone, just go to the settings,
go to the camera, and then you're going to see
different settings ten eighty, twenty four thirty, right, all these
(11:10):
different settings. If you pick on if you pull up
on the record video the first one and click it,
it will give you options to change your camera settings
on your phone. If you film at four K and
thirty feet per second. For thirty frames per second, that
(11:32):
will give you literally a four or five six thousand
dollars camera. Look out of your cell phone. That four k,
thirty frames per second. There is plenty for everything you're
going to do in real estate. Lighting is a key
piece of this. So we're going to talk about that
in a second. If we go into here and we
(11:52):
go to webcam lighting, there's many, many options for lights.
Now you've got things like I have these on top
of my desk right now.
Speaker 2 (12:04):
Those are with the lights off. That's with the lights on, right.
Speaker 1 (12:08):
I just don't use them all the time because they're
bright and it kind of shines on my keyboard.
Speaker 2 (12:11):
I can't see what I'm typing.
Speaker 1 (12:13):
This is without any lighting because the camera is making
up for the ambient lighting. So it's pretty good, right,
pretty good lighting. But if you look, you've got these
for thirty nine bucks. It comes with two that go
on either side of your camera, which is what I
have on top of your monitor. You can get these
ones that are mobile for thirty bucks. You know these
do a great job. Any of these lights are going
(12:36):
to be great for you. Two lights are best, so
you have one from either side to quit that shadowing.
If you'll notice with my lights on if i'm because
they're facing me. It's okay, but you'll start getting shadowing
if you have light, just one light in front of you.
So that's valuable. But the box lights are what I use.
So when I do I'm in my chair, I'm using
(13:02):
box light box lights, which are these right here? Okay,
seventy seven bucks for everything you see on the screen.
Two lights, a case, two remote controls. It's just ridiculous
what you can get now. These probably cost me three
four hundred bucks back in the day. That's two soft
box lights.
Speaker 2 (13:18):
And then you can set those on either side of
you sit in a chair.
Speaker 1 (13:21):
When I do my video, I'm using soft lights that
are down low, kind of shining up because I sit
in the chair and I want it light uplight on me.
All right, So lots of options in this Again, all
you have to do is type in soft box lighting
or some kind of lighting. The next thing I'm going
to share with you is microphones. If you look at
(13:45):
microphones again, they've come down significantly. It used to be
six or seven eight hundred bucks for really good microphone.
Now they're under one hundred dollars. Here is just two
pages of microphones. This is the blue I paid two
ninety nine for.
Speaker 2 (13:58):
It's now one hundred dollars.
Speaker 1 (14:00):
The Creator's blue is what I'm speaking on as we speak.
That's that microphone right there. It's just always in front
of me on a boom arm and it's got great audio.
If I get close, if I'm doing a podcast or
if I'm doing a recording it, you could tell the
sound is much better close.
Speaker 2 (14:18):
And I don't have a spit cover on it.
Speaker 1 (14:21):
Now. They have a spit cover that keeps you from
pronouncing pronunciating those peas really sharp up p right, But
I just I use it back. It's probably about a
foot foot and a half away from me, so nobody
can see it. But it's always on. It's always there,
but you know, like it's just on a quick desk
and that's all there is to it. And I think
(14:42):
it just switched to my other thing because I was
hitting buttons on it. Let me, uh, let me go
see what audio it's on. U magdie, can you do
screenshots and like send that over those all of which
you've shared.
Speaker 2 (15:00):
I would betch that on the cameras.
Speaker 1 (15:03):
Yeah, I would just go to Amazon and type in
what I said. Just type in webcam. You're going to
get lots of options that come up. Okay, if you
really want to step your game up, this right here,
I paid over three hundred bucks for it.
Speaker 2 (15:19):
This particular piece right here.
Speaker 1 (15:23):
Is let me see, there we go. This particular setup
right here comes with everything you need for doing interviews, podcast,
interviewing somebody, having somebody else in the frame. I always
use it by myself. But those little things at the
top are wireless mics that magnetize to your shirt anywhere,
(15:43):
or you could wear them on a necklace. They're magnets.
And then it's got this little thing on the bottom
left for your camera if you're really a high end
professional where you have a camera that you're attaching it to,
and then you have microphones. These things work from like
forty feet. It's amazing. Comes with this carrying k It's
stupid that all this doesn't fit in the carrying case,
but it fits this piece, and the two microphones go
(16:07):
on the carrying piece. The attachments to the bottom of
your phone don't fit in there, but it comes with two.
It comes with one for an iPhone like fourteen before
and then one with the new iPhone clip so works
for both of the past iPhones. And again this is
ninety nine bucks and it's a great audio piece for you.
Speaker 2 (16:28):
Just doing your own content outside. It comes with.
Speaker 1 (16:33):
A little filter so you could wear it outside in
the wind. It's just things have come down significantly. Everything
I just talked about, you could be totally set up
for less than three in ORed bucks. I think camera, microphone, lighting,
and lapel mics. Right, it's pretty amazing. So even if
you're driving and recording, don't record and drive. But even
(16:56):
if you're in a driving situation, noisy environment, you're walking
through an open you put one of these lapel mics on,
the sound is going to be ten times better than
holding your iPhone out with a little tiny microphone that's
in the bottom of the iPhone.
Speaker 2 (17:09):
Right, So it's really a cool, cool setup.
Speaker 1 (17:15):
I will put that in the chat just to help along. Okay,
So that's that one, all right, Any questions on this
equipment stuff we just talked about. I think it's more
important to have good equipment than it is to do
too much practicing on your own. Right, I'm going to
show you one more thing that's going to blow your
(17:37):
mind that it's one of my favorite tricks and tools.
Speaker 2 (17:41):
If you will.
Speaker 1 (17:44):
Any questions, You're good. Everybody's got all this already. All right, cool.
I think one of my favorite pieces of technology that
helped me is an app called big View and it
is typed out copy it is. I'll put it in chat.
(18:07):
It's big View dot tv. And what this is is
this an app?
Speaker 2 (18:14):
Let me pull it up for you.
Speaker 1 (18:18):
It is an app that is a teleprompter on your
cell phone. And so what happens is you could put
a project in there, like I can make up a
project that I want to have, and then I can
click a script and add a fast script to it.
Speaker 2 (18:39):
So this is what the big View screen looks like.
Let me see if I can get it to I
don't think it's gonna Let me try this new script, okay,
I'll see how it says, write your new script here.
So check this out. I'm doing this live with you, guys.
(19:00):
I don't know if I could do this.
Speaker 1 (19:01):
Let me try this. I'm gonna hit share. I used
to share my iPhone super easy, but I don't see
it as easy as anymore. So I'm gonna show you
something real quick. So I have the Big View teleprompter, right,
I don't want to overwhelm you. Just think about this
for a minute. We're going to take a teleprompter and
have it read to us so we can just read
write off it, and we're going to do a video
(19:22):
live together. So I'm going to pull up my Chat GPT.
Speaker 2 (19:27):
I suggest you do this yourself if you.
Speaker 1 (19:29):
Want to while I'm doing this, but it's up to you.
I have a blank chat GPT screen I'm showing you
just so you understand.
Speaker 2 (19:36):
Okay, and watch this.
Speaker 1 (19:40):
Write me an Instagram post about the real estate market
in Salem, Oregon. I want it to be less than
sixty seconds total and formata for Instagram. I'm going to
read it on the Big View teleprompter. So put the
script in a way that I could put it onto
(20:02):
my Big View teleprompter page. Make it short and sweet,
and talk about the highlights of the market.
Speaker 2 (20:15):
Okay.
Speaker 1 (20:16):
So I just gave chatchepet some direct instructions. Okay, it's
going to come up with. It's done already. Here's a tight,
punchy script you can drop into your teleprompter and takes
under a minute of recording. Okay, here's what it says, Hey, Salem,
I'm showing you the chat GPT right, this is what's
(20:38):
going on in chat EPT.
Speaker 2 (20:39):
Now watch this.
Speaker 1 (20:41):
I'm going to put this. I'm gonna copy this whole
thing and I'm gonna open big view teleprompter. I'm gonna
paste it into it. All I did was paste it
into the teleprompter. I'm going to say, Okay, it looks good,
let's do it.
Speaker 2 (21:04):
Now.
Speaker 1 (21:04):
Watch this I'm recording. I'm going to show you the
video as it's doing it. But see how it's counting down. Okay,
here we go. All right, So I typed in the
start stuff and all that, so I'm going to speed
up this thing. It has the ability to speed it up.
You see that little green thing at the bottom. So, hey, Salem,
(21:25):
here's a market update. Meeting and home prices right now
are four hundred and forty thousand, up one percent over
last year. Inventory is still tight, a lot of homes
choose a lot of homes to choose from, especially in
good condition homes and desirable neighborhoods i e. Walkability schools.
Amenities are moving fast. Multiple offers and fast decisions are happening.
(21:47):
What does this mean for you? Buyers, get pre approved,
know your numbers, and act quickly. When you find the
one sellers, you're in a strong position. But smart pricing
equals good staging equals strong offers. Investors watch neighborhoods with upside.
Demand is still strong, especially with low investor activity lately.
(22:07):
If you want to deeper dive into your neighborhood, just
say the word DM me for more information or whatever
you want to say.
Speaker 2 (22:13):
Right.
Speaker 1 (22:14):
That was like a live teleprompter, just done. When I
get done with that, I can take that video that
I just created, right, and I could just forward it
to my Instagram, or more importantly, I could take it
imported into another program like Opus pro that takes your
(22:37):
videos and creates videos from your raw video and puts
in AI and all the things. I'm going to show
you one of those today, just to have you get
a feel for this. It's really pretty freaking cool. Any
questions so far, I know I've said a lot of content.
Now you guys are still tracking with me. Good, So
(22:58):
I've given you a lot of tools. But honestly, everything
I've talked about is literally just hundreds of dollars, not
thousands of dollars to get you started, you could decide
what you want to do first. If you want to
film outdoors, you might need better love pel mics. If
you want to start, you could do this on your
cell phone. I just recorded that whole thing on my
desktop computer and my cell phone. Right, But this is
(23:21):
to help you stop being afraid of doing video. I'm
trying to make it as easy as possible for you, right,
So you don't have to do a bunch of special stuff.
You don't have to have people editing your videos. You
could literally take that raw video and put it into
opis pro and then it will make videos. So I
recorded a four minute video and it chopped in chopped
(23:43):
it into nine different videos.
Speaker 2 (23:45):
I'm gonna show you those.
Speaker 1 (23:48):
So I recorded one three I think it was three
minutes and thirty four seconds video. I imported it into
opis pro, which is like nineteen bucks a month for
the pro version, and then it came up with nine
video It ranks them in their viral score. This one's
a ninety nine because of the hook, the language, the
things that happened in it.
Speaker 2 (24:09):
All.
Speaker 1 (24:09):
Right, So we'll listen to one. This one's only forty
seven seconds long. Again, I put in a long video
that I talked about all kinds of different things. It
chopped it up for me to make it attractive.
Speaker 2 (24:21):
It put on the.
Speaker 1 (24:24):
Ab role, which is when they put a video in
on top of your video to kind of tie it together.
And it also did all the teleprompter and everything for me.
So watch, here's what it looks like.
Speaker 3 (24:35):
The love of God, stop baging for leads and build
a brand. Retch out.
Speaker 2 (24:41):
Well, let me see if I can make it a
little bigger.
Speaker 3 (24:43):
For the love of God, stop baging for leads and
build a brand. Pitch out, and I'll show you how
Lee Generation can turn yourself into a marketing superpower with
AI and bowels, it's easier than ever. You don't need
more leads. You need damn identity. Stop hoping and TikTok
agent with the same just listed garbage. People don't follow perfect.
(25:06):
They all authentic, make mistakes. It's okay. If your face
isn't on camera, your business doesn't exist. And that's a
twenty twenty five thing. Be the message, not the middle man.
Start teaching, start storytelling, start standing out. You want attraction,
be somebody worth following, Be attractive. If you've done hiding
and ready to build a brand that prints opportunity and me,
(25:28):
I'll hand you the blueprint.
Speaker 1 (25:30):
You see my little mic on my collar right there,
build a brand out, Okay, so you could see that
that was I just did that this week.
Speaker 2 (25:41):
I just did that just a couple of days ago.
Speaker 1 (25:42):
I sat in that chair right there, put a light
on me, grab my cell phone, put it on my
little stand that I have, and just recorded a four
minute thing about the real estate market. And I put
into opis pro and it chopped it all up for
me and did that, and it does the B role.
It does all that stuff for you. So my point is,
this is kind of the thirty thousand foot elevation view.
(26:03):
We're going to dig in to big View teleprompter, We're
going to dig into opus Pro, We're going to dig
into some of these other tools to help you create
video that is more appealing and more helpful for your buyers.
My question is this is we least the call leave
the call if you had at least, at the very minimum,
a monthly video newsletter that you sent out to your
(26:24):
whole database talking about what's going on in the real
estate market, talking about how many homes sold, how many closed,
how many escros, there were how many cancelations? There were
how many expired? You become the local expert in real
estate and you could specifically work on an area geographically,
or it could be more broad and say this is
the Oregon market report, whatever you want to do. Do
(26:44):
you think your database would react to that? And do
you think it would create business for you based on
your database? CEE and that information? Right, So, now the
hard question was holding you back from that? I'm whoever
wants to answer, I know what the answer is, but
do you know what the answer is.
Speaker 2 (27:06):
Myself? Just yourself? Yourself. Hey, you both said the same thing.
Speaker 1 (27:11):
Yeah, it's complicating that you're trying to do this right,
it's getting overwhelmed with complications when I'm trying to make
it as simple as possible. We have literally we're at
the end of the call. But at the end of
this call, you could you have the choice pick up
your phone. The front camera's not as good as the back,
but if you're going to put it up onto your desk,
(27:32):
record with the back cameras, especially on iPhone, they're much
better and you can do The front cameras plenty, good
enough for Instagram and LinkedIn all the things.
Speaker 2 (27:41):
But just do it.
Speaker 1 (27:42):
Just do a sixty second video saying Hey, I was
just on a call, I just learned about video.
Speaker 2 (27:47):
We're going to be doing more video.
Speaker 1 (27:49):
And if anybody else is tracking with wanting to do
more video for the business, reach out to me.
Speaker 2 (27:53):
Whatever you want to say.
Speaker 1 (27:54):
You can say anything you want and then you can
get that stuff, get some kind of rhythm going where
you're putting this stuff into your social media. Best to
talk about the market, because that's what people care about.
Speaker 2 (28:05):
Right, If you talk.
Speaker 1 (28:06):
About yourself all the time, you make you happy. You
talk about them all the time and how it values them,
you make them happy. All right, Hopefully this is helpful.
Hopefully it kind of rattles your thought process a little
bit on video.
Speaker 2 (28:19):
And again, thirty thousand foot umbrella.
Speaker 1 (28:20):
We're going to be digging into this every single week
and adding more value to it because I think this
is really a place that most agents need to excel
in their business.
Speaker 2 (28:29):
And if you get to where.
Speaker 1 (28:30):
You're feeling really comfortable on camera, really comfortable creating reels fast,
and you can start doing YouTube lives and Instagram lives
and posting on Instagram on a regular basis. When you
start adding the content to that. You're going to become
very relevant, very important to your clients, and then you
will become the expert that they reach out to when
they need you.
Speaker 2 (28:49):
All right, well often how often, Randy?
Speaker 1 (28:52):
Every day?
Speaker 2 (28:53):
So every day's too much? If you're how much are
you posting?
Speaker 1 (28:56):
Now?
Speaker 2 (28:56):
Be honest, maybe once a week maybe If you're.
Speaker 1 (29:00):
That so, then focus on doubling that for now, right,
three times a week? Agree every other day is a
great cadence for people. What we do is we do
sixteen videos a month with the service that we provide.
By the way, I'm going to leave you with a
service at the end of this call for the people
who are still here. It's a paid thing. You don't
have to do it. I have an affiliate program that
(29:21):
helps take out one hundred bucks a month. But it's
like one of the craziest things I've found so far,
and it's so good. Let me put it in here.
It's called Social real Tour socialrealtour dot com and it's
not spelt correctly, so let me put it in the chat.
(29:42):
And what they do is, so there's social realature. You're
going to type in coach Randy Bird for one hundred
dollars off a month, so it's like three ninety nine
a month. Normally it comes up to two ninety nine
a month if you're not doing video. Wait till you're
doing video consistently. But what's really really cool about that
(30:04):
company is they do everything for you. Literally, when you
go into your account, you literally just upload a video.
They do all the editing, they do all the things
to it, and they post it to all your places.
So like, if you're struggling and you're overwhelmed with all
the things, then this may be one of the things
(30:25):
that takes.
Speaker 2 (30:25):
It off your plate. But you could check that out
if you want it. Let me know.
Speaker 1 (30:29):
I'll put you in with my guys that help me
with our account. But I'll just give you a really
quick share of this thing just to give you a
feel for it. So this is Social Realtor, And what
happens is you have a dashboard here and you can
go request and you'll see that they've got it to do.
I uploaded a video, they're working on it. When it's
(30:50):
in progress, it will be right here. It goes depending approval.
I get to view it and review it and have
them fix anything I don't like along the way, I've
got three videos that I need to review you that
they've worked on this week, and then it posts sixteen.
Speaker 2 (31:03):
Videos a month for you at that at that pricing.
Speaker 1 (31:07):
But here's the video that they did, and I'm only
going to watch about ten seconds of it, but you
can see what they've done. They've done all the words,
all the background, and this is just a strict video
I filmed at my desk.
Speaker 3 (31:17):
On zooma Generation and I'm going to do a webinar
to show you exactly what we do so you could
take a look for free and see if it fits
for your business. But the bottom line is we've got
to create our own lead funnels, our the lead generation
in your own business and stop buying leads from the
alt do Comzilla and all the other phurtals you're trinking
(31:38):
in your pocket for thirty.
Speaker 2 (31:40):
Five before a piece and the CNA.
Speaker 3 (31:44):
The way to do this is by creating your own
lead funnels to where people are showing interest into specifica.
Speaker 1 (31:49):
Okay, I haven't even seen that video yet. That's brand
new that they just did for me, So I could
at this point I could say, hey, the funnel on
At thirty one seconds in the video of the funnel
looks a little fun I want a funnel that looks
like this, or I want more colors, or when you
talk about Salem, I want a picture of Salem in
the background. They'll do all that for you, and it
can't be beat for the price. We're paying our vas
(32:11):
five dollars an hour and spending three four, five hundred
bucks a month on this kind of stuff. Really really
cool again, pricing in it if you go to their
homepage and look at it.
Speaker 2 (32:22):
I don't even know what it is, but I.
Speaker 1 (32:23):
Think they have a plan for eight videos a month
for like ninety nine bucks and then two ninety nine
for sixteen something like that. But you could use my
discount get a discounted pricing if you want it. But
again I'm I don't care. I want you to have
tools at your disposal that help somebody along the way.
And I was just talking to somebody this morning and
(32:45):
I was like, you know, it costs money, but if
you want it, I'll give you the thing. And she's like,
oh my god, this is exactly what I've been looking.
And I've been interviewing VAS and I just couldn't find
anybody really cool. Met the owner of the company. I'm
really impressed with them. And so anyway, all right, listen,
have a great day. Thank you for being here. Every
week we're going to be talking about a little more.
Speaker 2 (33:05):
Daniel, good seeing you.
Speaker 1 (33:07):
Every week we'll talk about a little more to help
you get comfortable with video, help you get comfortable with
your database, help you get comfortable with the message to
the market, and then we can market match your avatar
into your business.
Speaker 2 (33:18):
Okay, all right, thanks Brandy, have a great day. Appreciate y'all.
So thank you. Appreciate the info. That's great for now.
Listen, all right, everybody, thank you for joining. It's October fourteenth,
twenty twenty five. Here for the coaching call. We do
it every single week twelve thirty Pacific time, three thirty
Eastern Hawaii. It's like whatever nine thirty I think. But
remember this call specifically is about you bringing other agents
that might need coaching, might need support, and helping them
(00:29):
with their creative strategies, their online strategies, social media, whatever
it may be. And we do it every single week
thirty minutes. It's kind of rapid fire. So I'll usually
have a topic we talk about and then I'll take
questions to help you guys move the neal on your
real estate businesses. The bottom line is it's a broker agnostic,
so we don't talk about recruiting agent attraction. Our company
(00:53):
that's made for everybody, So that way, it's a safe
space if other people want to come into it and
they don't feel like we did debate and switch, So
just understand that component of it. It's open to all organizations,
all people, period, doesn't matter if you're at my company
or another company as a guest, whatever it is. So
first thing I always like to do is say welcome.
(01:13):
Put in the chat where you're from. I know we
got some people from Canada and from Oregon and all
the things. And then if you have any questions you
want to ask me specifically, you could chat them in.
I'll kind of watch that as we progress. But today
we're going to be talking about cameras and social media
and lighting and all the things you could do to
enhance your video experience for people. And I just heard
(01:37):
an expert in the industry say that, you know, if
you're not embracing video by this point in your real
estate career, you might already be at the end of
your real estate career, meaning that it's more important than
ever to embrace video. Not just going out and saying,
you know, I'm out on the freeway checking out the
weather and telling you what the traffic's doing, but adding
(01:58):
some kind of value to the face relationship and building
that rapport of them seeing you on camera, and then
getting more comfortable with that talking about the market, talking
about the things that add value to them. But it's
a scary statement to hear that, right, But there's still
(02:19):
a significant number of agents that are looking at this
from the perspective that they don't understand it, they don't
feel comfortable with it.
Speaker 2 (02:25):
Whatever.
Speaker 1 (02:26):
Maybe, so I'm going to give you some tools today
to make it simpler for you. That's the whole goal, right,
And also I want to lead with this. You have
to be authentic in your messaging. That's authentic who you are, Authentic,
if you're you know, if you don't feel like you're
great on camera, just be authentically you try not to
(02:47):
be somebody you're not because people will see.
Speaker 2 (02:49):
Right through that.
Speaker 1 (02:50):
The less scripted you could do. Now, I'm going to
give you some tools to use today. They're amazing. But
the less scripted you could be, the more natural it'd be,
the more authentic become. And then authenticity is what builds trust.
Speaker 2 (03:03):
Right.
Speaker 1 (03:03):
Tanya Mammy one of my close friends. She was the
host of Sell This House for fifteen or twenty years.
She has a class on mastering the Spotlight. It specifically
starts with what is your integral message?
Speaker 2 (03:18):
Right?
Speaker 1 (03:18):
Who are you integrally and so heavy filters, heavy edits
having your va do all these really creative things are
okay as long as you're keeping that in that authentic
you in the picture. Right, Like I'm going to make
some maybe extreme examples. But if you brew craft beers
(03:42):
and that's your passion, it's okay to talk about that.
That's different than showing you at the bar every Friday
night getting hammered with doing shots.
Speaker 2 (03:50):
Right.
Speaker 1 (03:52):
If you're into clothing, then you could talk about that
and weave that into your real estate business. You want
to stay professional, but you want to be authentic. People
love hearing real natural stories. Right, Hey, we're out at
the river today. I was showing houses, but I had
to stop by and check out this river in downtown
Vancouver because it's known for this and people may not
(04:13):
understand this or whatever it is that's creating interest and
dialogue into your conversations.
Speaker 2 (04:18):
Okay, does that make sense? So far?
Speaker 1 (04:21):
Most people struggle with the authenticity because they are embarrassed.
Either they're embarrassed the way they look, embarrassed the way
they sound. An absolute true story twenty years ago when
I did my very first real estate video. I found
it by the way the other day. It was two
thousand and six, so nineteen years ago. It was horrible.
(04:44):
I was in my jacket at my desk and I
was like, hey, hey talking, and you know, one of
the first agents doing video think about it nineteen years ago, right,
and Facebook was just coming along and all the things.
Speaker 2 (04:55):
And I look back at that video and I was like, man,
what a tool I was. And and you know.
Speaker 1 (05:03):
The reality is other people look at it and they're like,
holy moly, you know that's that's amazing you were actually
doing that. But true story, back then, I hated the
way I sounded on the voicemail. I hated the way
I sounded on the video. I hated the way I sounded.
I just I sound nasally. I'm a nasally guy. I
have sinus issues and I've always been that way. And
(05:24):
then all of a sudden, I had somebody I respect
one day said Randy, you've got a great voice.
Speaker 2 (05:29):
You've got a voice for radio.
Speaker 1 (05:31):
You've got to you know, I used to joke I've
got a face for radio, because that was funny. I'm
not a ten, but I used to be, you know,
just really concerned about the way I sounded on my
on my podcast and my videos and all that stuff.
Speaker 2 (05:45):
Until somebody I care about.
Speaker 1 (05:46):
Said, man, you've got a great voice. And it kind
of reframed me.
Speaker 2 (05:49):
I go, really, hes, oh.
Speaker 1 (05:50):
Yeah, you've got a great just like a radio DJ voice.
I go, oh, I don't. I don't hear that I sound. Uh,
I don't like the way I sound. And have you
ever met anybody loves the way sound on a voicemail
or a recording or something.
Speaker 2 (06:03):
I have not.
Speaker 1 (06:04):
I've never met somebody goes, I love the way I
sound on radio or on a voice recording or anything.
But the bottom line, that's your voice. That's your uniqueness, right,
And whether you sound like the Guns n' Ros lead
singer or you sound like you know Waylan Jennin's with
a nice deep voice, be authentically you. It means a lot.
(06:26):
And more importantly, don't be concerned about what other people think.
This is not for everybody, right. If you do your job,
you're going to create an audience that doesn't really track
with you, doesn't like you, doesn't care for you, if
you do it correctly. That's a weird statement, but think
about that. If you pleased everybody, you'd be on a
thin line of not having relevance or integrity or not
(06:47):
integrity but authenticity. Right, you'd be trying to swing to
make everybody happy. Yeah, and I'm not saying piss everybody
off just because you're going to find your ten percent
avatar that loves you, right, we want to have some
kind of striking balance in that. But the reality is,
as you grow, and you know, when you start reaching
(07:08):
thousands and maybe tens of thousands of followers, if you
are pleasing everybody, I'm gonna say, your message is pretty muted.
Speaker 2 (07:16):
Now I'm going to keep I'm going to keep driving
this home.
Speaker 1 (07:19):
I'm not saying get politically charged, so you're just offend
fifty percent of the population.
Speaker 2 (07:23):
It's not what I'm saying.
Speaker 1 (07:24):
As matter of fact, I suggest staying away from anything
that has to do with being really polarizing.
Speaker 2 (07:30):
But I'm talking about finding your avatar.
Speaker 1 (07:32):
I'm talking about if I'm gonna get up there and
I'm gonna joke and I'm going to have a good
time and my energy is that that is pleasing me.
I'm going to track my people that like that to me,
and those are my true fans, those are my true
people that know like and trust me. And yes, I'm gonna,
you know, push other people away, but that's okay, It's
(07:53):
totally okay. And now when you totally embrace that where
you just become free that you really don't care what
everybody thinks you're just you're focused on delivering content. Hopefully
it's coming from the heart. Hopefully it's coming from a
place of servitude. All of a sudden, people start loving
you because they're the ones tracking with you and the
other ones are slowly removing you. Right, makes sense. So
(08:16):
if you're too fired up, you're going to drive the
ones the way that are really quiet and passive. If
you're too passive and analytically, you're going to drive away
the high deeds that what you get to the point quickly.
But if you stay authentic to who you are and
keep this in mind, then it gives you the ability
to get a broader audience. You start growing. And then,
by the way YouTube, you have playlist, you have twenty playlists.
(08:38):
You gotta have music playlists like Lincoln's in a band.
You can have workout playlists like Eric's in the gym
all the time. You can have whatever you want to
do that's your specialty. That just becomes one of your
stories or what of your albums within that journey, right,
it becomes a song in the album, not the album.
So you can have a playlists that allows you to
(08:59):
follow with different people, and people follow your different things
that you're into. All right, So any questions so far
on this component of it kind of a high level version.
Speaker 2 (09:09):
Of it, all right.
Speaker 1 (09:11):
So the very next thing I'm going to talk about
is camera. If you want to look your best, get
the best camera that you can afford. And there's a
lot of options now for very inexpensive prices. I'm gonna
share my screen and show you just a couple potential options.
And so if you look at this particular screen, if
you see my Amazon screen, now, everybody see that.
Speaker 2 (09:31):
Okay, now I can't see it. You can't see my screen?
Oh now I can? Oh okay, let me Reshare it not?
Speaker 1 (09:40):
Now?
Speaker 2 (09:41):
What happens? I unshared it? Can you see it? Can
you see my screen with cameras? Yes? Okay, So this
is just Amazon. Couple quick things.
Speaker 1 (09:53):
This is the camera I have personally that I'm talking
into and listening to our video and right now, this
spot Light one P fifty nine. It's a four K camera.
You can get a ten eighty camera for ninety nine bucks.
If you scroll down, you can get a great Logitech
ten eighty minimum. Get that at least four k's better.
It's got a higher resolution and refresh rate. But you
(10:15):
can get a great camera for thirty four dollars.
Speaker 2 (10:17):
Right.
Speaker 1 (10:18):
This camera is a great camera. If you scroll down
a little bit more, sixty nine bucks, that's a great camera.
The C nine to twenty.
Speaker 2 (10:24):
I used it for three or four years.
Speaker 1 (10:26):
It's ten eighty plenty, fast, plenty. It's got a good
speaker in it. If you use a speaker, I'm going
to suggest a microphone. But again you can see there's
a lot of options in here for twenty bucks all
the way up to hundreds of dollars. Right, you don't
need to get a professional four thousand dollars camera with
all the things to do zooms and to do Most
(10:47):
of your videoing. Most of the video and I do
is done on my iPhone. And the best thing about
the iPhone is it has different settings within it. And
if you're using an iPhone, just go to the settings,
go to the camera, and then you're going to see
different settings ten eighty, twenty four thirty, right, all these
(11:10):
different settings. If you pick on if you pull up
on the record video the first one and click it,
it will give you options to change your camera settings
on your phone. If you film at four K and
thirty feet per second. For thirty frames per second, that
(11:32):
will give you literally a four or five six thousand
dollars camera. Look out of your cell phone. That four k,
thirty frames per second. There is plenty for everything you're
going to do in real estate. Lighting is a key
piece of this. So we're going to talk about that
in a second. If we go into here and we
(11:52):
go to webcam lighting, there's many, many options for lights.
Now you've got things like I have these on top
of my desk right now.
Speaker 2 (12:04):
Those are with the lights off. That's with the lights on, right.
Speaker 1 (12:08):
I just don't use them all the time because they're
bright and it kind of shines on my keyboard.
Speaker 2 (12:11):
I can't see what I'm typing.
Speaker 1 (12:13):
This is without any lighting because the camera is making
up for the ambient lighting. So it's pretty good, right,
pretty good lighting. But if you look, you've got these
for thirty nine bucks. It comes with two that go
on either side of your camera, which is what I
have on top of your monitor. You can get these
ones that are mobile for thirty bucks. You know these
do a great job. Any of these lights are going
(12:36):
to be great for you. Two lights are best, so
you have one from either side to quit that shadowing.
If you'll notice with my lights on if i'm because
they're facing me. It's okay, but you'll start getting shadowing
if you have light, just one light in front of you.
So that's valuable. But the box lights are what I use.
So when I do I'm in my chair, I'm using
(13:02):
box light box lights, which are these right here? Okay,
seventy seven bucks for everything you see on the screen.
Two lights, a case, two remote controls. It's just ridiculous
what you can get now. These probably cost me three
four hundred bucks back in the day. That's two soft
box lights.
Speaker 2 (13:18):
And then you can set those on either side of
you sit in a chair.
Speaker 1 (13:21):
When I do my video, I'm using soft lights that
are down low, kind of shining up because I sit
in the chair and I want it light uplight on me.
All right, So lots of options in this Again, all
you have to do is type in soft box lighting
or some kind of lighting. The next thing I'm going
to share with you is microphones. If you look at
(13:45):
microphones again, they've come down significantly. It used to be
six or seven eight hundred bucks for really good microphone.
Now they're under one hundred dollars. Here is just two
pages of microphones. This is the blue I paid two
ninety nine for.
Speaker 2 (13:58):
It's now one hundred dollars.
Speaker 1 (14:00):
The Creator's blue is what I'm speaking on as we speak.
That's that microphone right there. It's just always in front
of me on a boom arm and it's got great audio.
If I get close, if I'm doing a podcast or
if I'm doing a recording it, you could tell the
sound is much better close.
Speaker 2 (14:18):
And I don't have a spit cover on it.
Speaker 1 (14:21):
Now. They have a spit cover that keeps you from
pronouncing pronunciating those peas really sharp up p right, But
I just I use it back. It's probably about a
foot foot and a half away from me, so nobody
can see it. But it's always on. It's always there,
but you know, like it's just on a quick desk
and that's all there is to it. And I think
(14:42):
it just switched to my other thing because I was
hitting buttons on it. Let me, uh, let me go
see what audio it's on. U magdie, can you do
screenshots and like send that over those all of which
you've shared.
Speaker 2 (15:00):
I would betch that on the cameras.
Speaker 1 (15:03):
Yeah, I would just go to Amazon and type in
what I said. Just type in webcam. You're going to
get lots of options that come up. Okay, if you
really want to step your game up, this right here,
I paid over three hundred bucks for it.
Speaker 2 (15:19):
This particular piece right here.
Speaker 1 (15:23):
Is let me see, there we go. This particular setup
right here comes with everything you need for doing interviews, podcast,
interviewing somebody, having somebody else in the frame. I always
use it by myself. But those little things at the
top are wireless mics that magnetize to your shirt anywhere,
(15:43):
or you could wear them on a necklace. They're magnets.
And then it's got this little thing on the bottom
left for your camera if you're really a high end
professional where you have a camera that you're attaching it to,
and then you have microphones. These things work from like
forty feet. It's amazing. Comes with this carrying k It's
stupid that all this doesn't fit in the carrying case,
but it fits this piece, and the two microphones go
(16:07):
on the carrying piece. The attachments to the bottom of
your phone don't fit in there, but it comes with two.
It comes with one for an iPhone like fourteen before
and then one with the new iPhone clip so works
for both of the past iPhones. And again this is
ninety nine bucks and it's a great audio piece for you.
Speaker 2 (16:28):
Just doing your own content outside. It comes with.
Speaker 1 (16:33):
A little filter so you could wear it outside in
the wind. It's just things have come down significantly. Everything
I just talked about, you could be totally set up
for less than three in ORed bucks. I think camera, microphone, lighting,
and lapel mics. Right, it's pretty amazing. So even if
you're driving and recording, don't record and drive. But even
(16:56):
if you're in a driving situation, noisy environment, you're walking
through an open you put one of these lapel mics on,
the sound is going to be ten times better than
holding your iPhone out with a little tiny microphone that's
in the bottom of the iPhone.
Speaker 2 (17:09):
Right, So it's really a cool, cool setup.
Speaker 1 (17:15):
I will put that in the chat just to help along. Okay,
So that's that one, all right, Any questions on this
equipment stuff we just talked about. I think it's more
important to have good equipment than it is to do
too much practicing on your own. Right, I'm going to
show you one more thing that's going to blow your
(17:37):
mind that it's one of my favorite tricks and tools.
Speaker 2 (17:41):
If you will.
Speaker 1 (17:44):
Any questions, You're good. Everybody's got all this already. All right, cool.
I think one of my favorite pieces of technology that
helped me is an app called big View and it
is typed out copy it is. I'll put it in chat.
(18:07):
It's big View dot tv. And what this is is
this an app?
Speaker 2 (18:14):
Let me pull it up for you.
Speaker 1 (18:18):
It is an app that is a teleprompter on your
cell phone. And so what happens is you could put
a project in there, like I can make up a
project that I want to have, and then I can
click a script and add a fast script to it.
Speaker 2 (18:39):
So this is what the big View screen looks like.
Let me see if I can get it to I
don't think it's gonna Let me try this new script, okay,
I'll see how it says, write your new script here.
So check this out. I'm doing this live with you, guys.
(19:00):
I don't know if I could do this.
Speaker 1 (19:01):
Let me try this. I'm gonna hit share. I used
to share my iPhone super easy, but I don't see
it as easy as anymore. So I'm gonna show you
something real quick. So I have the Big View teleprompter, right,
I don't want to overwhelm you. Just think about this
for a minute. We're going to take a teleprompter and
have it read to us so we can just read
write off it, and we're going to do a video
(19:22):
live together. So I'm going to pull up my Chat GPT.
Speaker 2 (19:27):
I suggest you do this yourself if you.
Speaker 1 (19:29):
Want to while I'm doing this, but it's up to you.
I have a blank chat GPT screen I'm showing you
just so you understand.
Speaker 2 (19:36):
Okay, and watch this.
Speaker 1 (19:40):
Write me an Instagram post about the real estate market
in Salem, Oregon. I want it to be less than
sixty seconds total and formata for Instagram. I'm going to
read it on the Big View teleprompter. So put the
script in a way that I could put it onto
(20:02):
my Big View teleprompter page. Make it short and sweet,
and talk about the highlights of the market.
Speaker 2 (20:15):
Okay.
Speaker 1 (20:16):
So I just gave chatchepet some direct instructions. Okay, it's
going to come up with. It's done already. Here's a tight,
punchy script you can drop into your teleprompter and takes
under a minute of recording. Okay, here's what it says, Hey, Salem,
I'm showing you the chat GPT right, this is what's
(20:38):
going on in chat EPT.
Speaker 2 (20:39):
Now watch this.
Speaker 1 (20:41):
I'm going to put this. I'm gonna copy this whole
thing and I'm gonna open big view teleprompter. I'm gonna
paste it into it. All I did was paste it
into the teleprompter. I'm going to say, Okay, it looks good,
let's do it.
Speaker 2 (21:04):
Now.
Speaker 1 (21:04):
Watch this I'm recording. I'm going to show you the
video as it's doing it. But see how it's counting down. Okay,
here we go. All right, So I typed in the
start stuff and all that, so I'm going to speed
up this thing. It has the ability to speed it up.
You see that little green thing at the bottom. So, hey, Salem,
(21:25):
here's a market update. Meeting and home prices right now
are four hundred and forty thousand, up one percent over
last year. Inventory is still tight, a lot of homes
choose a lot of homes to choose from, especially in
good condition homes and desirable neighborhoods i e. Walkability schools.
Amenities are moving fast. Multiple offers and fast decisions are happening.
(21:47):
What does this mean for you? Buyers, get pre approved,
know your numbers, and act quickly. When you find the
one sellers, you're in a strong position. But smart pricing
equals good staging equals strong offers. Investors watch neighborhoods with upside.
Demand is still strong, especially with low investor activity lately.
(22:07):
If you want to deeper dive into your neighborhood, just
say the word DM me for more information or whatever
you want to say.
Speaker 2 (22:13):
Right.
Speaker 1 (22:14):
That was like a live teleprompter, just done. When I
get done with that, I can take that video that
I just created, right, and I could just forward it
to my Instagram, or more importantly, I could take it
imported into another program like Opus pro that takes your
(22:37):
videos and creates videos from your raw video and puts
in AI and all the things. I'm going to show
you one of those today, just to have you get
a feel for this. It's really pretty freaking cool. Any
questions so far, I know I've said a lot of content.
Now you guys are still tracking with me. Good, So
(22:58):
I've given you a lot of tools. But honestly, everything
I've talked about is literally just hundreds of dollars, not
thousands of dollars to get you started, you could decide
what you want to do first. If you want to
film outdoors, you might need better love pel mics. If
you want to start, you could do this on your
cell phone. I just recorded that whole thing on my
desktop computer and my cell phone. Right, But this is
(23:21):
to help you stop being afraid of doing video. I'm
trying to make it as easy as possible for you, right,
So you don't have to do a bunch of special stuff.
You don't have to have people editing your videos. You
could literally take that raw video and put it into
opis pro and then it will make videos. So I
recorded a four minute video and it chopped in chopped
(23:43):
it into nine different videos.
Speaker 2 (23:45):
I'm gonna show you those.
Speaker 1 (23:48):
So I recorded one three I think it was three
minutes and thirty four seconds video. I imported it into
opis pro, which is like nineteen bucks a month for
the pro version, and then it came up with nine
video It ranks them in their viral score. This one's
a ninety nine because of the hook, the language, the
things that happened in it.
Speaker 2 (24:09):
All.
Speaker 1 (24:09):
Right, So we'll listen to one. This one's only forty
seven seconds long. Again, I put in a long video
that I talked about all kinds of different things. It
chopped it up for me to make it attractive.
Speaker 2 (24:21):
It put on the.
Speaker 1 (24:24):
Ab role, which is when they put a video in
on top of your video to kind of tie it together.
And it also did all the teleprompter and everything for me.
So watch, here's what it looks like.
Speaker 3 (24:35):
The love of God, stop baging for leads and build
a brand. Retch out.
Speaker 2 (24:41):
Well, let me see if I can make it a
little bigger.
Speaker 3 (24:43):
For the love of God, stop baging for leads and
build a brand. Pitch out, and I'll show you how
Lee Generation can turn yourself into a marketing superpower with
AI and bowels, it's easier than ever. You don't need
more leads. You need damn identity. Stop hoping and TikTok
agent with the same just listed garbage. People don't follow perfect.
(25:06):
They all authentic, make mistakes. It's okay. If your face
isn't on camera, your business doesn't exist. And that's a
twenty twenty five thing. Be the message, not the middle man.
Start teaching, start storytelling, start standing out. You want attraction,
be somebody worth following, Be attractive. If you've done hiding
and ready to build a brand that prints opportunity and me,
(25:28):
I'll hand you the blueprint.
Speaker 1 (25:30):
You see my little mic on my collar right there,
build a brand out, Okay, so you could see that
that was I just did that this week.
Speaker 2 (25:41):
I just did that just a couple of days ago.
Speaker 1 (25:42):
I sat in that chair right there, put a light
on me, grab my cell phone, put it on my
little stand that I have, and just recorded a four
minute thing about the real estate market. And I put
into opis pro and it chopped it all up for
me and did that, and it does the B role.
It does all that stuff for you. So my point is,
this is kind of the thirty thousand foot elevation view.
(26:03):
We're going to dig in to big View teleprompter, We're
going to dig into opus Pro, We're going to dig
into some of these other tools to help you create
video that is more appealing and more helpful for your buyers.
My question is this is we least the call leave
the call if you had at least, at the very minimum,
a monthly video newsletter that you sent out to your
(26:24):
whole database talking about what's going on in the real
estate market, talking about how many homes sold, how many closed,
how many escros, there were how many cancelations? There were
how many expired? You become the local expert in real
estate and you could specifically work on an area geographically,
or it could be more broad and say this is
the Oregon market report, whatever you want to do. Do
(26:44):
you think your database would react to that? And do
you think it would create business for you based on
your database? CEE and that information? Right, So, now the
hard question was holding you back from that? I'm whoever
wants to answer, I know what the answer is, but
do you know what the answer is.
Speaker 2 (27:06):
Myself? Just yourself? Yourself. Hey, you both said the same thing.
Speaker 1 (27:11):
Yeah, it's complicating that you're trying to do this right,
it's getting overwhelmed with complications when I'm trying to make
it as simple as possible. We have literally we're at
the end of the call. But at the end of
this call, you could you have the choice pick up
your phone. The front camera's not as good as the back,
but if you're going to put it up onto your desk,
(27:32):
record with the back cameras, especially on iPhone, they're much
better and you can do The front cameras plenty, good
enough for Instagram and LinkedIn all the things.
Speaker 2 (27:41):
But just do it.
Speaker 1 (27:42):
Just do a sixty second video saying Hey, I was
just on a call, I just learned about video.
Speaker 2 (27:47):
We're going to be doing more video.
Speaker 1 (27:49):
And if anybody else is tracking with wanting to do
more video for the business, reach out to me.
Speaker 2 (27:53):
Whatever you want to say.
Speaker 1 (27:54):
You can say anything you want and then you can
get that stuff, get some kind of rhythm going where
you're putting this stuff into your social media. Best to
talk about the market, because that's what people care about.
Speaker 2 (28:05):
Right, If you talk.
Speaker 1 (28:06):
About yourself all the time, you make you happy. You
talk about them all the time and how it values them,
you make them happy. All right, Hopefully this is helpful.
Hopefully it kind of rattles your thought process a little
bit on video.
Speaker 2 (28:19):
And again, thirty thousand foot umbrella.
Speaker 1 (28:20):
We're going to be digging into this every single week
and adding more value to it because I think this
is really a place that most agents need to excel
in their business.
Speaker 2 (28:29):
And if you get to where.
Speaker 1 (28:30):
You're feeling really comfortable on camera, really comfortable creating reels fast,
and you can start doing YouTube lives and Instagram lives
and posting on Instagram on a regular basis. When you
start adding the content to that. You're going to become
very relevant, very important to your clients, and then you
will become the expert that they reach out to when
they need you.
Speaker 2 (28:49):
All right, well often how often, Randy?
Speaker 1 (28:52):
Every day?
Speaker 2 (28:53):
So every day's too much? If you're how much are
you posting?
Speaker 1 (28:56):
Now?
Speaker 2 (28:56):
Be honest, maybe once a week maybe If you're.
Speaker 1 (29:00):
That so, then focus on doubling that for now, right,
three times a week? Agree every other day is a
great cadence for people. What we do is we do
sixteen videos a month with the service that we provide.
By the way, I'm going to leave you with a
service at the end of this call for the people
who are still here. It's a paid thing. You don't
have to do it. I have an affiliate program that
(29:21):
helps take out one hundred bucks a month. But it's
like one of the craziest things I've found so far,
and it's so good. Let me put it in here.
It's called Social real Tour socialrealtour dot com and it's
not spelt correctly, so let me put it in the chat.
(29:42):
And what they do is, so there's social realature. You're
going to type in coach Randy Bird for one hundred
dollars off a month, so it's like three ninety nine
a month. Normally it comes up to two ninety nine
a month if you're not doing video. Wait till you're
doing video consistently. But what's really really cool about that
(30:04):
company is they do everything for you. Literally, when you
go into your account, you literally just upload a video.
They do all the editing, they do all the things
to it, and they post it to all your places.
So like, if you're struggling and you're overwhelmed with all
the things, then this may be one of the things
(30:25):
that takes.
Speaker 2 (30:25):
It off your plate. But you could check that out
if you want it. Let me know.
Speaker 1 (30:29):
I'll put you in with my guys that help me
with our account. But I'll just give you a really
quick share of this thing just to give you a
feel for it. So this is Social Realtor, And what
happens is you have a dashboard here and you can
go request and you'll see that they've got it to do.
I uploaded a video, they're working on it. When it's
(30:50):
in progress, it will be right here. It goes depending approval.
I get to view it and review it and have
them fix anything I don't like along the way, I've
got three videos that I need to review you that
they've worked on this week, and then it posts sixteen.
Speaker 2 (31:03):
Videos a month for you at that at that pricing.
Speaker 1 (31:07):
But here's the video that they did, and I'm only
going to watch about ten seconds of it, but you
can see what they've done. They've done all the words,
all the background, and this is just a strict video
I filmed at my desk.
Speaker 3 (31:17):
On zooma Generation and I'm going to do a webinar
to show you exactly what we do so you could
take a look for free and see if it fits
for your business. But the bottom line is we've got
to create our own lead funnels, our the lead generation
in your own business and stop buying leads from the
alt do Comzilla and all the other phurtals you're trinking
(31:38):
in your pocket for thirty.
Speaker 2 (31:40):
Five before a piece and the CNA.
Speaker 3 (31:44):
The way to do this is by creating your own
lead funnels to where people are showing interest into specifica.
Speaker 1 (31:49):
Okay, I haven't even seen that video yet. That's brand
new that they just did for me, So I could
at this point I could say, hey, the funnel on
At thirty one seconds in the video of the funnel
looks a little fun I want a funnel that looks
like this, or I want more colors, or when you
talk about Salem, I want a picture of Salem in
the background. They'll do all that for you, and it
can't be beat for the price. We're paying our vas
(32:11):
five dollars an hour and spending three four, five hundred
bucks a month on this kind of stuff. Really really
cool again, pricing in it if you go to their
homepage and look at it.
Speaker 2 (32:22):
I don't even know what it is, but I.
Speaker 1 (32:23):
Think they have a plan for eight videos a month
for like ninety nine bucks and then two ninety nine
for sixteen something like that. But you could use my
discount get a discounted pricing if you want it. But
again I'm I don't care. I want you to have
tools at your disposal that help somebody along the way.
And I was just talking to somebody this morning and
(32:45):
I was like, you know, it costs money, but if
you want it, I'll give you the thing. And she's like,
oh my god, this is exactly what I've been looking.
And I've been interviewing VAS and I just couldn't find
anybody really cool. Met the owner of the company. I'm
really impressed with them. And so anyway, all right, listen,
have a great day. Thank you for being here. Every
week we're going to be talking about a little more.
Speaker 2 (33:05):
Daniel, good seeing you.
Speaker 1 (33:07):
Every week we'll talk about a little more to help
you get comfortable with video, help you get comfortable with
your database, help you get comfortable with the message to
the market, and then we can market match your avatar
into your business.
Speaker 2 (33:18):
Okay, all right, thanks Brandy, have a great day. Appreciate y'all.
So thank you. Appreciate the info. That's great for now.
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