Episode Transcript
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Speaker 1 (00:15):
All right, alright, alright, good afternoon everybody. It's Coach Bird.
Good to see you. Did you guys see my countdown timer? Okay?
Look all right on your side? Okay, cool? And the
music sounded okay, right, okay cool because Zoom updated and
it like totally changed everything. It's on two different screens.
It's like minimized. It threw me off, but I'm glad
(00:37):
that it worked out good. Anyway, Good afternoon. It's Coach
Bird and it is the weekly coaching call. This is
a production only coaching call. It's broker agnostic. I try
to bring topics and relevant pieces of tin to you
every single week, and we do it every single Tuesday,
eleven thirty. Am right here. Committed to it for twenty
(00:57):
twenty five, and I'm excited to be here. We're going
to record them all. They'll go into YouTube so you
can find them on all of our training channels on
my YouTube channels, so we'll record all the past ones.
You can go and check those out and send them
to people that you care about. There is no price
to be here, but nothing in life is free. The
cost is sharing the call with somebody else you care about.
(01:20):
In the real estate space, right, could be somebody in
your company, could be somebody outside the company, could be
somebody struggling, could be somebody that's crushing it, somebody that
might get value from a weekly coaching call for free. Right.
The reason that this came about was my coaching was full,
and I have an organization of about twelve hundred agents,
(01:40):
and people were looking for help, and my one on
one coaching was full. I don't like coaching with my
direct partners and charging them, so I started this free
coaching call a couple of years back, about four years ago,
and it's been really powerful, been really blessed. So let's
start off. Let's start with seven figure habits. Right. It
(02:00):
doesn't matter if you're at seven figures or not yet,
but what are the habits of seven figure people? So
number one, and I've coached a couple teams now with
the thousand plus transactions annually, right, one in Utah, one
in Calgary. Matter of fact, much more than a thousand
seven figure habits. The number one thing they do is
(02:23):
they play offense. They don't play defense, right, so they
play offense. Play into what you can control, effort, attitude, dials, contacts, appointments, engagement. Right,
all the things focus on those forward facing things. The
dollar producing things that we talk about is lead generation. Right,
That's always number one. When I'm coaching with somebody, like
(02:46):
on our first assessment call, hey, show me your calendar,
Show me when your lead generation is every day, And
it doesn't matter if they're doing three transactions or four hundred.
It's the first thing I look at. And you'd be
shocked of the amount of people I've looked at over
time that when they're doing three, four six transactions and
(03:06):
they want to get to twelve, twenty fifty, they have
no lead nation blocked out on their calendars at all.
And when I talk to somebody doing fifty one hundred,
two hundred transactions a year, always have lead generation on
their calendar. That should be a big aha automatically, right,
that should just be a glaring aha automatically. So play offense,
(03:32):
play into the things you can control anytime. Anything worth
time requires sacrifice, right, Anything worth it to you is
going to require some sacrifice. And then number two, So
that's number one, play offense. Number two, play defense. And
what I mean by that is check your p and
ls for waste. Look look at your business like your
(03:55):
competitor looking to purchase you. Right, if your competitor came
in and say, hey, we're gonna buy business, what's it
look like? How healthy is it? Where can we cut expenses?
What's working? Right? Look at your business like them and
judge your own business. You'd be amazed in what happens
(04:17):
over time, all these little ten and fifteen and twenty
nine dollars a month fees that we get from everything
from Canva to editing software to zoom do you name it.
Look at your business from that perspective and get it.
Get it in a place of like doing an audit.
So check your p and ls for waste. Number three
(04:39):
and by the way, today I'm gonna teach on some
AI tools that are going to be really cool for you.
Give you a little heads up. You're gonna like it.
But number three, business is just math. Show me your
numbers and I will tell you your story. Right, So
this gets pushed to our podcast into our YouTube. But
let me say it one more time. Business is just math.
Show numbers and I will tell you your story. And
(05:06):
whether it's a success or fail, it's there's no really
middle ground. Right. If it matters, you must measure it,
and if you show me the business math, I will
tell you your story, meaning that if you're doing five
deals a year and your full time, if you show
me your business math, I'll tell you what your trajectory
(05:26):
of your business looks like. Right. So number four. I
talked about this a little bit in number one. But
IPA not the beer I PA, but income producing activity.
This is the daily non negotiable, right. This is income
(05:46):
producing activity to me as servicing buyers and sellers. That
means meeting with sellers, whether it's in the home or
sending cmas, meeting with them, Meeting with buyers, whether it's
consultation to a buyer, agreet or showing homes, whatever that
may be. Servicing buyers and sellers are your number one
activity along with prospecting. Everything else. If it's not prospecting
(06:13):
or servicing buyers and sellers or negotiating contracts, and I
taught that last week, those three things above the line.
If it's none of those, everything else is support. And
most agents spend sixty seventy eighty percent of their time
in support when they're newer in the business. So make
sure you're focused on the income producing activity being a
(06:35):
proportionate number of hours in your day. And then number
five in the final one, and this five items for
seven figure habits is your business intelligence. Make sure you
have a strong business intelligence for your market. Do you
want to know how many listings are available, how many
(06:56):
pendings there are, how many solds there are, how many
expire withdrawn market stats? Analysis, your numbers compared to the market.
All these things are your business intelligence. They're going to
help you get more listenings. They're going to help you
talk with an educated value to your buyers and servicing
those buyers and seller clients. Right just knowing your numbers.
(07:17):
I'm going to make this up, but this is what
it should sound like for you. Hey, mister missus seller,
my name is Nick. In our market right in the
greatest Greater Sacramento Market or whatever it is, there's currently
eighteen hundred and forty seven active listings. It's currently nine
hundred and fourteen pendings. We currently have about two hundred
(07:41):
and seventy six closed in the last seven days. That's
the snapshow of the market. The average time in the
market is one hundred and eight days. Mine is ninety days,
So I'm beating the market by about eighteen days average
the amount of absorption how long it would take to
sell all the listings. There's nineteen hundred listings. We're selling
(08:01):
about four hundred months. It's about three point eight months
of inventory. It's actually low for the markets because we
have a lack of inventory in our market, Greater Sacramento area.
And you know, my analysis of the market is that
it's a pretty strong seller's market. Still still low inventory.
That means that buyers don't have enough to choose from
(08:23):
pushing up prices a little bit keeping it stable. Our
average sales price in this market is four hundred and
eighty seven thousand dollars. Right, that's a good example of
having a strong market intelligence for you in your market.
If you could do that, if you can convey that,
and you can do that very simply just by looking
at the hot sheet every day in your MLS, honestly, right,
(08:45):
but really being attuned to it so you know when
these things are moving up and down and you could
be the educated one in your market. We'll teach a
lot more as we progress with these weekly coaching calls
of how become the digital mayor in your market, but
they're all going to be revolved around these top five
you know things to be focused on in your real
(09:07):
estate business. Okay, so I hope you wrote those down.
If you didn't, you could go back and watch the
YouTube and write them down. But again, those are seven
figure habits that will lead you to a seven figure
real estate business if you just focus on the discipline
of doing those every day. Right. So, any questions on
this piece of the opening training dialogue for the coaching today,
(09:33):
Like a boss coaching is my coaching company, and again
we do this every week. There's no seals at the
end of this, strictly a value for you and the
people you bring to the call. So any questions right now? Randy? Yeah,
now you cover number one again you say play offen. Yeah.
Number one is play offense. Play into what we control.
(09:54):
And I have things in there like I control. I
can control my effort, my attitude, my daily discipline. I
can control how many dials I make. I can't control
how many appointments I make, right, but I can control
how many dials and engagements I make. I can control
my lead generation. These are all the measurables in your
business that if you do these things to three hours
(10:17):
a day. I guarantee. I could lay out what your
business will look like in any market, right, and we
can even put numbers to it based on your averge
sales price, how many units, how many conversations you should
have to an appointment, how many appointments to a closing.
All that stuff is mathematical, and it might take us
some time to do it, but that's when we can
have a lot of optimism about what we're doing because
(10:39):
we have a plan. Most agents are reactionary. I'm sorry,
ninety percent of the agents listening to this podcast. I
don't care if it's one hundred or one hundred thousand,
ninety percent are operating in a reactionary component in their
business and not focusing on purposeful daily activity. You're waiting
(11:00):
for the fund ring, You're waiting for somebody to pay
a website, You're waiting for somebody to hit you back
with an email. You're waiting. You can't wait. You got
to play offense and any real estate market really but
now more than ever got it. Thank you? Okay, thank
you for that. So the five, just to just to
wrap them off at real quick, play offense number one,
number two, Play defense with your numbers. Number three, businesses
(11:24):
just math four IPA income producing activity, and five your
business intelligence. Okay. I took those out today because I
think it's really valuable to be highlighting those five components
of your real estate business right now. So with that,
I am going to share some AI stuff today. Really
(11:49):
kind of excited about this, and if you haven't been
focused into what check GPT can do for your business,
I'm going to show you some secrets today that I
think can blow your mind. And it could be simple things.
So number one, you've got to get chat chat g
p T. Don't know why that's a tongue twister for me,
(12:10):
but it always has been chat gp T, right, I
could say GT mustangs, I can do all kinds of things,
but chat GPT I have to slow down, so you
could do that. There's a free version, I think the
three point five, maybe the free version four point zero now,
and as they come out with new ones that are
more valuable, they charge for those, but the older versions
(12:33):
are usually always free. So I'm going to show you
my screen and I'm going to actually walk you through
some things that we can do. So you should see
my chat g GP four point zero screen. Do you yes? Okay? Awesome.
So when you open chat GPT like this, I'm just
(12:53):
gonna call it chat. When you open chat, it's going
to ask you what can I help you with? You
can do any thing within your real estate business, but
you have to start with it getting to know you.
So the very first thing I want to teach you
is how to get it to know you. Because once
it gets to know you, guess what? Then you could
ask it something simple like design me a marketing flyer,
(13:14):
and it's going to know your name, what you like,
what your style is, what your favorite colors are. It's
going to do all that for you, right, But we've
got to train Chat to know you. So the very
first thing I'm gonna do is I'm going to say,
ask me twenty questions about my real estate business. I'm
(13:43):
gonna do it with my recording business. To get to
know me period. I'd like you to help me with designing,
marketing plans, COMMA marketing messages, and social media posts as
we progress. For now, I I'd like you to get
to know me and understand my personality, the type of
(14:05):
client I'm looking to work with, and also what my
strengths and weaknesses may be in my business. Okay, so
I gave it that direction. The next thing it's going
to do, I'm going to start asking me questions about
getting to know me. Right, So number one, what inspired
you to start your real estate business? Number two? What
(14:27):
are your primary services buying, selling, investing, property management, whatever
it may be? Right? So it's cool about this is
you just go one at a time. So you type
in number one and then you'd say this, watch I
actually was a general contractor and I watched how easy
it seemed for real estate agents to sell houses. Period.
(14:51):
So I got my real estate license just to really
complement my real estate business. Okay, so there's my answer
to number one. All right, so it's going to say
it's getting to learn me right now, right, So number two,
what specific niche any do you focus on in homes?
(15:13):
All you have to do is continue down this list,
put the number in, and then answer the question, and
it will get to know you. It's saying, memory updated,
thanks for sharing your background. Provides great insight to your
approach and potential strengths in the real estate field. Right,
So don't be overwhelmed by this, but just go through
and answer these questions. They could be short and sweet.
(15:36):
They don't have to be in depth, like what are
your primary services buying, selling, investing. I'm going to say
too primarily buyers because I'm new, But I'd like to
get more listings and sellers. Okay, So there's number two,
(16:04):
got it? Working with buyers a great way to start
and transition to attract more sellers and listenings. Maybe a
natural next step. Right, So it's understanding what I want
to do. If I went through this whole thing, it
would understand my persona of what I'm trying to accomplish.
If I go to my coaching, you can see here
where I've already done this, right, I've already taught it
(16:25):
who I am in coaching with these questions and my answers.
So now within coaching, I could say something as simple
as like, I want to run an event in three
weeks in Salem, Oregon period. I'd like to teach agents
how to use chat GTP better and to make it
(16:52):
less scary. Can you help me design marketing campaign for that,
including some flyers to invite people to the event. I
think it cut me off because I let somebody in
the group. Let me fix this. Can you provide some
(17:16):
marketing materials to promote the event, including a flyer and
a Facebook post optimized for Facebook. Okay, so it already
knows me because I went into my coaching program. Now
watch what we're going to create just with that one
(17:37):
short little statement, I want to run an event in
about three weeks in Salem, Oregon. So it's thinking and
there you go. There's the flyer. It made Mastering AI
for real estate business and it's still working. So it
(18:01):
came up with that flyer. It's got the date on it,
it's got the time, or it's got the business that
I want to do. It's talking about it putting a
bot in there. Here's the Facebook post that it's said
to do with emojis. So all I have to do
is create. All I have to do is copy all
this like it says, insert date and time. All I
(18:22):
have to do is copy this stuff and put it
into And it's got hashtags the whole thing, so Facebook
post copy. I go to my Facebook and I'm gonna post.
I'm gonna put paste. Here's my Facebook post right with hashtags.
(18:43):
Insert the date. I told it three weeks. If I
would have said do it on April twenty second, it
would have put that in there. But I'm gonna say
February twelve, Okay, insert the time. Let's go, let's go
twelve to two pm. Okay. If I want to put
(19:06):
a picture in here, I could put a picture in here.
I could grab this particular flyer and I could say
save that image. Let's save that image just to my
home page. For now, I'm gonna put AI bought so
I could find it up. You can't save here or
(19:28):
save another location. Let's go downloads ay I bought. I'm
gonna go back to Facebook. I'm gonna pick a picture now, right,
I want to pick a picture from my downloads A
I bought. There's the bot I just created. Now I'm
gonna I'm gonna post this to me only. This is
(19:48):
a little secret. You could post to yourself and nobody
could see it, but it actually posts it actually to
your page, so you can see what it looks like.
But only I could see it. So check this out,
Randy Bird, I just did this Facebook post. Attention Salem
real estate agents, are you able to make chatchept your
secret weapon for success? Here's the date, here's the stuff.
(20:09):
Simplify your real estate tasks. I just created an event,
and I could have put the event right link right
in here. I got a flyer that it made. I
have all that and it's done in seconds. You see
how important it is to embrace technology. How long we've
(20:34):
been on this call for a total of twenty one minutes,
including twelve minutes of me teaching you the five steps
of seven level habits. Right, so we've been talking for
seven minutes and I've created an event. I've created everything
in chat GTP to get this done. And then now
I could say and above this, by the way, I
(20:57):
could say, now could do something like this. Let me
get back in.
Speaker 2 (21:01):
Here, let me refresh.
Speaker 1 (21:14):
Create an agenda for a two hour long event teaching
on AI. Period. I want to focus on things that
would be valuable to real estate agents, specifically period. Lay
this out in a simple to follow agenda. So never
(21:35):
tried this, but check this out. Event agenda mastering AI
for real estate Agents. Success duration two hours, target audience
real estate agents, objective equip agents with practical knowledge and
tools to effectively use it. Here's the event it created
for me. Welcome an introduction ten minutes, ten minutes, speaker introduction, brief,
(21:55):
bio and background, introduction in AI, overview with the attendees
what they will learn, ice breaker activity, share one challenge
in your real estate business. The DAI may help you
solve Session one, What is AI? And chat, GTP chat GPT,
Session two Practical applications thirty minutes you see this twenty minutes,
(22:19):
thirty minutes, break and networking ten minutes, hands on workshop,
forty minutes, closing, Q and A ten minutes, call the action,
wrap up five minutes. Wow, you see what I'm saying here.
For the people on podcasts, you're not going to have
a clue how powerful this is. We just created an
(22:40):
event in ten minutes and I could literally send this
to my assistant and I have my agenda, I have
the itinerary. All I have to look over is this
Q and A and look over this stuff to see
what I want to teach along the way. By the way,
you can do the same thing after you train it
in your real estate business. And you can do things
I say, use my bio at this link and then
(23:04):
putting in your Google Drive bio. Use this bio to
edify me. You could do things like that very easily
with the system. Here's another thing I just recently did
twenty twenty five real estate predictions. I asked it, I said,
I said, give me ten predictions for the real estate
(23:26):
market in twenty twenty five, keeping them in short sentences.
Here's what it came up with. Increased rates. Higher mortgage
rates may slows home sales and price growth. This could
be your Facebook posting for the next ten days. You
can do a post sand in the next ten days.
I'm going to show you the top ten things that
(23:47):
chat GPT, with its billions of data points, are thinking.
The predictions for the real estate market in twenty twenty
five are going to be follow me every day for
one tip a day, and then you could do one
tip a day. This is your first tip copy put
it into Facebook right again, you just put it into Facebook,
(24:08):
say day one tip, right, you put it in here past,
and then you could start a video and just record
yourself with a video saying hey, here's my predictions based
on this inventory's up markets down. There's two hundred and
(24:28):
sixty five active listings. Whatever it is. Really, technology has
made this where it's unfair and by the way, bold statement.
I've heard this a couple times recently. You're either going
to adapt and adopt AI. In the next twelve to
twenty four months, you're gonna be working for an agent
that did. Think about that statement for a minute. You're
(24:49):
either gonna get on the bandwagon, you're gonna be working
for an agent that did. I just don't want you
to be that agent that gets left out of this
just because it seems overwhelming, right. I just showed you
a real world tactic of how to do this, so again,
to go back, I want you to get it, to
learn your business. Right. It's got many many more tools, like,
(25:12):
for instance, I could do stuff like this, write me
a social media post for Facebook optimized about the predictions
of twenty twenty five and two hundred words are less.
(25:36):
So here's a Facebook post you could post directly from
here into your Facebook two hundred words or less with
hashtags bam, right, and in real time. I mean literally,
I'm going to go in here, I'm gonna pace that,
(25:56):
and I could I could change these hashtags to mind
like I have my own. I put that in there
and it puts all my hashtags in there. I could
do that. But look at this, this is like I'll
post it to public, okay, and then I can also
share it to my bird house and my other groups post.
(26:22):
So I just put these predictions live into my Facebook right.
So now if you look at my Facebook page, that's
the one we just did. Again, that's to me only,
And this is the one we just did. If I
want to, I could take and edit this post, edit post,
(26:46):
put in a picture, grab our AI bought picture, save it.
Now here's a live AI master and says sale Morgan
doesn't have the date or anything because we're just playing
with that flyer. But look at the post we just
did real estate predictions. What do you need to know?
I didn't even read it, so I probably want to
(27:07):
read it before I post it. But you see what
I'm saying. I'm doing this in seconds, if not a minute, right,
and let's read what it says. As we dive into
twenty twenty five, the real estate market's buzzing and exciting possibilities.
Here's some key predictions. Steady growth, home price expect to
remain stable. I agree with that seller opportunity, limited inventory,
(27:28):
homeowners see increase demand. I agree with that tech revolution
virtual showings, AI powered tools. I agree with that sustainable
living buyers prioritizing energy efficient eco friendly homes. Green is
the new gold. I don't track with that. That's not
my style. But it's all good. And if you've been
on the fence about buying, seller and investing, now's the
(27:49):
time to strategize. Reach out to me. Right, it's all
right there. And that's a live post. That's a live
on my Facebook. You and go look at it right now.
It's public, right, all done in seconds in chat cheep GTP.
So you want to see something oh cool that most
(28:09):
people don't realize it has the ability to do. When
I got a couple more minutes, but watch this, design
me a logo based on the information you know about
my business. People pay hundreds of dollars to go into
these tools that create logos for you. Watch this. People
(28:30):
don't realize that Chat will do this for you. I
didn't give it anything. I just said, create me a logo.
So there's the logo. Because I'm in my General Construction
one right, it's doing my general contracting. Look at the
logo it made for me. It's not copyrighted. It's an
AI logo. If I go into my Birdhouse Coaching now
(28:51):
now I'm in the Avatar Birdhouse Coaching roomber, I have
multiple ones, real estate, birdhouse coaching, maybe I'm a football coach.
You could do several things. I'm gonna say the same thing.
Create me a logo for my business. Please. Now I
can get totally granular and say I want purple colors.
(29:14):
I wanted to have a bird in it. I wanted
to have a house with flames. You can do anything
you want. But I just asked it to do me anything.
So AI tell real estate coach, I don't know what
that is. Okay, So now I'm gonna say, create me
a logo for birdhouse coaching, using a house and a
(29:39):
bird in the logo. So five six, seven, eight, ten
seconds and to create a logo, I gave it a
little bit more information. You guys should try this today.
It's really really cool. Okay, there you go, birdhouse coaching.
It doesn't know all the language and stuff I'm putting
(30:01):
in here. But once you get that, you could say, okay,
that was cool. Or you could just say change the
bird to an eagle. It's redesigned the logo. It's gonna
edit it a little bit, but now it should have
an egle instead of whatever that little parrot looking bird is.
(30:24):
There you go. Birdhouse coaching. It's pretty cool, right, So
you should never pay two hundred bucks to go into
the logo design companies and stuff and sit on camp
for two hours and try it yourself. It has had
editing challenges. It's not a big editing piece, but you
could definitely say make the bird yellow, make the house green.
(30:46):
You could do those kind of things and really teach
it what to say. So we're at the end of
our time. I want you guys to understand how important
this is for you to embrace. Hopefully I gave you
some tools and tactics today that will help you enhance
your technology and the use of AI into your real
(31:07):
estate business. You could say, make me a creative digital
flyer for address one two three Banana Street. You could
do those kind of things. You could say, use the
pictures from this folder. It will do all that stuff automatically.
The days have changed, right. You could also ask it
(31:29):
to run market evaluations. There's so much you can do.
All you have to do is be creative enough to
think about to ask it and then train it to
why it's looking for that data and it will blow
your mind. Okay, So hopefully that was exciting love. I
love this particular topic. So I gave you five kind
of core beliefs to operate in your business with, and
(31:52):
then we went over some AI training today. I appreciate
you being here. We'll do it every week. Tell your friends,
tell the others, there's value in this, and let's let's
build this up. Loved impact people. Okay, thank you very much.
I went over a little bit. Usually I'd like to
leave a little Q and A, but we're here every
single week. Appreciate the claps. Thank you very much. I'll
(32:12):
see you here next week. Have a great thank you
for
All right, alright, alright, good afternoon everybody. It's Coach Bird.
Good to see you. Did you guys see my countdown timer? Okay?
Look all right on your side? Okay, cool? And the
music sounded okay, right, okay cool because Zoom updated and
it like totally changed everything. It's on two different screens.
It's like minimized. It threw me off, but I'm glad
(00:37):
that it worked out good. Anyway, Good afternoon. It's Coach
Bird and it is the weekly coaching call. This is
a production only coaching call. It's broker agnostic. I try
to bring topics and relevant pieces of tin to you
every single week, and we do it every single Tuesday,
eleven thirty. Am right here. Committed to it for twenty
(00:57):
twenty five, and I'm excited to be here. We're going
to record them all. They'll go into YouTube so you
can find them on all of our training channels on
my YouTube channels, so we'll record all the past ones.
You can go and check those out and send them
to people that you care about. There is no price
to be here, but nothing in life is free. The
cost is sharing the call with somebody else you care about.
(01:20):
In the real estate space, right, could be somebody in
your company, could be somebody outside the company, could be
somebody struggling, could be somebody that's crushing it, somebody that
might get value from a weekly coaching call for free. Right.
The reason that this came about was my coaching was full,
and I have an organization of about twelve hundred agents,
(01:40):
and people were looking for help, and my one on
one coaching was full. I don't like coaching with my
direct partners and charging them, so I started this free
coaching call a couple of years back, about four years ago,
and it's been really powerful, been really blessed. So let's
start off. Let's start with seven figure habits. Right. It
(02:00):
doesn't matter if you're at seven figures or not yet,
but what are the habits of seven figure people? So
number one, and I've coached a couple teams now with
the thousand plus transactions annually, right, one in Utah, one
in Calgary. Matter of fact, much more than a thousand
seven figure habits. The number one thing they do is
(02:23):
they play offense. They don't play defense, right, so they
play offense. Play into what you can control, effort, attitude, dials, contacts, appointments, engagement. Right,
all the things focus on those forward facing things. The
dollar producing things that we talk about is lead generation. Right,
That's always number one. When I'm coaching with somebody, like
(02:46):
on our first assessment call, hey, show me your calendar,
Show me when your lead generation is every day, And
it doesn't matter if they're doing three transactions or four hundred.
It's the first thing I look at. And you'd be
shocked of the amount of people I've looked at over
time that when they're doing three, four six transactions and
(03:06):
they want to get to twelve, twenty fifty, they have
no lead nation blocked out on their calendars at all.
And when I talk to somebody doing fifty one hundred,
two hundred transactions a year, always have lead generation on
their calendar. That should be a big aha automatically, right,
that should just be a glaring aha automatically. So play offense,
(03:32):
play into the things you can control anytime. Anything worth
time requires sacrifice, right, Anything worth it to you is
going to require some sacrifice. And then number two, So
that's number one, play offense. Number two, play defense. And
what I mean by that is check your p and
ls for waste. Look look at your business like your
(03:55):
competitor looking to purchase you. Right, if your competitor came
in and say, hey, we're gonna buy business, what's it
look like? How healthy is it? Where can we cut expenses?
What's working? Right? Look at your business like them and
judge your own business. You'd be amazed in what happens
(04:17):
over time, all these little ten and fifteen and twenty
nine dollars a month fees that we get from everything
from Canva to editing software to zoom do you name it.
Look at your business from that perspective and get it.
Get it in a place of like doing an audit.
So check your p and ls for waste. Number three
(04:39):
and by the way, today I'm gonna teach on some
AI tools that are going to be really cool for you.
Give you a little heads up. You're gonna like it.
But number three, business is just math. Show me your
numbers and I will tell you your story. Right, So
this gets pushed to our podcast into our YouTube. But
let me say it one more time. Business is just math.
Show numbers and I will tell you your story. And
(05:06):
whether it's a success or fail, it's there's no really
middle ground. Right. If it matters, you must measure it,
and if you show me the business math, I will
tell you your story, meaning that if you're doing five
deals a year and your full time, if you show
me your business math, I'll tell you what your trajectory
(05:26):
of your business looks like. Right. So number four. I
talked about this a little bit in number one. But
IPA not the beer I PA, but income producing activity.
This is the daily non negotiable, right. This is income
(05:46):
producing activity to me as servicing buyers and sellers. That
means meeting with sellers, whether it's in the home or
sending cmas, meeting with them, Meeting with buyers, whether it's
consultation to a buyer, agreet or showing homes, whatever that
may be. Servicing buyers and sellers are your number one
activity along with prospecting. Everything else. If it's not prospecting
(06:13):
or servicing buyers and sellers or negotiating contracts, and I
taught that last week, those three things above the line.
If it's none of those, everything else is support. And
most agents spend sixty seventy eighty percent of their time
in support when they're newer in the business. So make
sure you're focused on the income producing activity being a
(06:35):
proportionate number of hours in your day. And then number
five in the final one, and this five items for
seven figure habits is your business intelligence. Make sure you
have a strong business intelligence for your market. Do you
want to know how many listings are available, how many
(06:56):
pendings there are, how many solds there are, how many
expire withdrawn market stats? Analysis, your numbers compared to the market.
All these things are your business intelligence. They're going to
help you get more listenings. They're going to help you
talk with an educated value to your buyers and servicing
those buyers and seller clients. Right just knowing your numbers.
(07:17):
I'm going to make this up, but this is what
it should sound like for you. Hey, mister missus seller,
my name is Nick. In our market right in the
greatest Greater Sacramento Market or whatever it is, there's currently
eighteen hundred and forty seven active listings. It's currently nine
hundred and fourteen pendings. We currently have about two hundred
(07:41):
and seventy six closed in the last seven days. That's
the snapshow of the market. The average time in the
market is one hundred and eight days. Mine is ninety days,
So I'm beating the market by about eighteen days average
the amount of absorption how long it would take to
sell all the listings. There's nineteen hundred listings. We're selling
(08:01):
about four hundred months. It's about three point eight months
of inventory. It's actually low for the markets because we
have a lack of inventory in our market, Greater Sacramento area.
And you know, my analysis of the market is that
it's a pretty strong seller's market. Still still low inventory.
That means that buyers don't have enough to choose from
(08:23):
pushing up prices a little bit keeping it stable. Our
average sales price in this market is four hundred and
eighty seven thousand dollars. Right, that's a good example of
having a strong market intelligence for you in your market.
If you could do that, if you can convey that,
and you can do that very simply just by looking
at the hot sheet every day in your MLS, honestly, right,
(08:45):
but really being attuned to it so you know when
these things are moving up and down and you could
be the educated one in your market. We'll teach a
lot more as we progress with these weekly coaching calls
of how become the digital mayor in your market, but
they're all going to be revolved around these top five
you know things to be focused on in your real
(09:07):
estate business. Okay, so I hope you wrote those down.
If you didn't, you could go back and watch the
YouTube and write them down. But again, those are seven
figure habits that will lead you to a seven figure
real estate business if you just focus on the discipline
of doing those every day. Right. So, any questions on
this piece of the opening training dialogue for the coaching today,
(09:33):
Like a boss coaching is my coaching company, and again
we do this every week. There's no seals at the
end of this, strictly a value for you and the
people you bring to the call. So any questions right now? Randy? Yeah,
now you cover number one again you say play offen. Yeah.
Number one is play offense. Play into what we control.
(09:54):
And I have things in there like I control. I
can control my effort, my attitude, my daily discipline. I
can control how many dials I make. I can't control
how many appointments I make, right, but I can control
how many dials and engagements I make. I can control
my lead generation. These are all the measurables in your
business that if you do these things to three hours
(10:17):
a day. I guarantee. I could lay out what your
business will look like in any market, right, and we
can even put numbers to it based on your averge
sales price, how many units, how many conversations you should
have to an appointment, how many appointments to a closing.
All that stuff is mathematical, and it might take us
some time to do it, but that's when we can
have a lot of optimism about what we're doing because
(10:39):
we have a plan. Most agents are reactionary. I'm sorry,
ninety percent of the agents listening to this podcast. I
don't care if it's one hundred or one hundred thousand,
ninety percent are operating in a reactionary component in their
business and not focusing on purposeful daily activity. You're waiting
(11:00):
for the fund ring, You're waiting for somebody to pay
a website, You're waiting for somebody to hit you back
with an email. You're waiting. You can't wait. You got
to play offense and any real estate market really but
now more than ever got it. Thank you? Okay, thank
you for that. So the five, just to just to
wrap them off at real quick, play offense number one,
number two, Play defense with your numbers. Number three, businesses
(11:24):
just math four IPA income producing activity, and five your
business intelligence. Okay. I took those out today because I
think it's really valuable to be highlighting those five components
of your real estate business right now. So with that,
I am going to share some AI stuff today. Really
(11:49):
kind of excited about this, and if you haven't been
focused into what check GPT can do for your business,
I'm going to show you some secrets today that I
think can blow your mind. And it could be simple things.
So number one, you've got to get chat chat g
p T. Don't know why that's a tongue twister for me,
(12:10):
but it always has been chat gp T, right, I
could say GT mustangs, I can do all kinds of things,
but chat GPT I have to slow down, so you
could do that. There's a free version, I think the
three point five, maybe the free version four point zero now,
and as they come out with new ones that are
more valuable, they charge for those, but the older versions
(12:33):
are usually always free. So I'm going to show you
my screen and I'm going to actually walk you through
some things that we can do. So you should see
my chat g GP four point zero screen. Do you yes? Okay? Awesome.
So when you open chat GPT like this, I'm just
(12:53):
gonna call it chat. When you open chat, it's going
to ask you what can I help you with? You
can do any thing within your real estate business, but
you have to start with it getting to know you.
So the very first thing I want to teach you
is how to get it to know you. Because once
it gets to know you, guess what? Then you could
ask it something simple like design me a marketing flyer,
(13:14):
and it's going to know your name, what you like,
what your style is, what your favorite colors are. It's
going to do all that for you, right, But we've
got to train Chat to know you. So the very
first thing I'm gonna do is I'm going to say,
ask me twenty questions about my real estate business. I'm
(13:43):
gonna do it with my recording business. To get to
know me period. I'd like you to help me with designing,
marketing plans, COMMA marketing messages, and social media posts as
we progress. For now, I I'd like you to get
to know me and understand my personality, the type of
(14:05):
client I'm looking to work with, and also what my
strengths and weaknesses may be in my business. Okay, so
I gave it that direction. The next thing it's going
to do, I'm going to start asking me questions about
getting to know me. Right, So number one, what inspired
you to start your real estate business? Number two? What
(14:27):
are your primary services buying, selling, investing, property management, whatever
it may be? Right? So it's cool about this is
you just go one at a time. So you type
in number one and then you'd say this, watch I
actually was a general contractor and I watched how easy
it seemed for real estate agents to sell houses. Period.
(14:51):
So I got my real estate license just to really
complement my real estate business. Okay, so there's my answer
to number one. All right, so it's going to say
it's getting to learn me right now, right, So number two,
what specific niche any do you focus on in homes?
(15:13):
All you have to do is continue down this list,
put the number in, and then answer the question, and
it will get to know you. It's saying, memory updated,
thanks for sharing your background. Provides great insight to your
approach and potential strengths in the real estate field. Right,
So don't be overwhelmed by this, but just go through
and answer these questions. They could be short and sweet.
(15:36):
They don't have to be in depth, like what are
your primary services buying, selling, investing. I'm going to say
too primarily buyers because I'm new, But I'd like to
get more listings and sellers. Okay, So there's number two,
(16:04):
got it? Working with buyers a great way to start
and transition to attract more sellers and listenings. Maybe a
natural next step. Right, So it's understanding what I want
to do. If I went through this whole thing, it
would understand my persona of what I'm trying to accomplish.
If I go to my coaching, you can see here
where I've already done this, right, I've already taught it
(16:25):
who I am in coaching with these questions and my answers.
So now within coaching, I could say something as simple
as like, I want to run an event in three
weeks in Salem, Oregon period. I'd like to teach agents
how to use chat GTP better and to make it
(16:52):
less scary. Can you help me design marketing campaign for that,
including some flyers to invite people to the event. I
think it cut me off because I let somebody in
the group. Let me fix this. Can you provide some
(17:16):
marketing materials to promote the event, including a flyer and
a Facebook post optimized for Facebook. Okay, so it already
knows me because I went into my coaching program. Now
watch what we're going to create just with that one
(17:37):
short little statement, I want to run an event in
about three weeks in Salem, Oregon. So it's thinking and
there you go. There's the flyer. It made Mastering AI
for real estate business and it's still working. So it
(18:01):
came up with that flyer. It's got the date on it,
it's got the time, or it's got the business that
I want to do. It's talking about it putting a
bot in there. Here's the Facebook post that it's said
to do with emojis. So all I have to do
is create. All I have to do is copy all
this like it says, insert date and time. All I
(18:22):
have to do is copy this stuff and put it
into And it's got hashtags the whole thing, so Facebook
post copy. I go to my Facebook and I'm gonna post.
I'm gonna put paste. Here's my Facebook post right with hashtags.
(18:43):
Insert the date. I told it three weeks. If I
would have said do it on April twenty second, it
would have put that in there. But I'm gonna say
February twelve, Okay, insert the time. Let's go, let's go
twelve to two pm. Okay. If I want to put
(19:06):
a picture in here, I could put a picture in here.
I could grab this particular flyer and I could say
save that image. Let's save that image just to my
home page. For now, I'm gonna put AI bought so
I could find it up. You can't save here or
(19:28):
save another location. Let's go downloads ay I bought. I'm
gonna go back to Facebook. I'm gonna pick a picture now, right,
I want to pick a picture from my downloads A
I bought. There's the bot I just created. Now I'm
gonna I'm gonna post this to me only. This is
(19:48):
a little secret. You could post to yourself and nobody
could see it, but it actually posts it actually to
your page, so you can see what it looks like.
But only I could see it. So check this out,
Randy Bird, I just did this Facebook post. Attention Salem
real estate agents, are you able to make chatchept your
secret weapon for success? Here's the date, here's the stuff.
(20:09):
Simplify your real estate tasks. I just created an event,
and I could have put the event right link right
in here. I got a flyer that it made. I
have all that and it's done in seconds. You see
how important it is to embrace technology. How long we've
(20:34):
been on this call for a total of twenty one minutes,
including twelve minutes of me teaching you the five steps
of seven level habits. Right, so we've been talking for
seven minutes and I've created an event. I've created everything
in chat GTP to get this done. And then now
I could say and above this, by the way, I
(20:57):
could say, now could do something like this. Let me
get back in.
Speaker 2 (21:01):
Here, let me refresh.
Speaker 1 (21:14):
Create an agenda for a two hour long event teaching
on AI. Period. I want to focus on things that
would be valuable to real estate agents, specifically period. Lay
this out in a simple to follow agenda. So never
(21:35):
tried this, but check this out. Event agenda mastering AI
for real estate Agents. Success duration two hours, target audience
real estate agents, objective equip agents with practical knowledge and
tools to effectively use it. Here's the event it created
for me. Welcome an introduction ten minutes, ten minutes, speaker introduction, brief,
(21:55):
bio and background, introduction in AI, overview with the attendees
what they will learn, ice breaker activity, share one challenge
in your real estate business. The DAI may help you
solve Session one, What is AI? And chat, GTP chat GPT,
Session two Practical applications thirty minutes you see this twenty minutes,
(22:19):
thirty minutes, break and networking ten minutes, hands on workshop,
forty minutes, closing, Q and A ten minutes, call the action,
wrap up five minutes. Wow, you see what I'm saying here.
For the people on podcasts, you're not going to have
a clue how powerful this is. We just created an
(22:40):
event in ten minutes and I could literally send this
to my assistant and I have my agenda, I have
the itinerary. All I have to look over is this
Q and A and look over this stuff to see
what I want to teach along the way. By the way,
you can do the same thing after you train it
in your real estate business. And you can do things
I say, use my bio at this link and then
(23:04):
putting in your Google Drive bio. Use this bio to
edify me. You could do things like that very easily
with the system. Here's another thing I just recently did
twenty twenty five real estate predictions. I asked it, I said,
I said, give me ten predictions for the real estate
(23:26):
market in twenty twenty five, keeping them in short sentences.
Here's what it came up with. Increased rates. Higher mortgage
rates may slows home sales and price growth. This could
be your Facebook posting for the next ten days. You
can do a post sand in the next ten days.
I'm going to show you the top ten things that
(23:47):
chat GPT, with its billions of data points, are thinking.
The predictions for the real estate market in twenty twenty
five are going to be follow me every day for
one tip a day, and then you could do one
tip a day. This is your first tip copy put
it into Facebook right again, you just put it into Facebook,
(24:08):
say day one tip, right, you put it in here past,
and then you could start a video and just record
yourself with a video saying hey, here's my predictions based
on this inventory's up markets down. There's two hundred and
(24:28):
sixty five active listings. Whatever it is. Really, technology has
made this where it's unfair and by the way, bold statement.
I've heard this a couple times recently. You're either going
to adapt and adopt AI. In the next twelve to
twenty four months, you're gonna be working for an agent
that did. Think about that statement for a minute. You're
(24:49):
either gonna get on the bandwagon, you're gonna be working
for an agent that did. I just don't want you
to be that agent that gets left out of this
just because it seems overwhelming, right. I just showed you
a real world tactic of how to do this, so again,
to go back, I want you to get it, to
learn your business. Right. It's got many many more tools, like,
(25:12):
for instance, I could do stuff like this, write me
a social media post for Facebook optimized about the predictions
of twenty twenty five and two hundred words are less.
(25:36):
So here's a Facebook post you could post directly from
here into your Facebook two hundred words or less with
hashtags bam, right, and in real time. I mean literally,
I'm going to go in here, I'm gonna pace that,
(25:56):
and I could I could change these hashtags to mind
like I have my own. I put that in there
and it puts all my hashtags in there. I could
do that. But look at this, this is like I'll
post it to public, okay, and then I can also
share it to my bird house and my other groups post.
(26:22):
So I just put these predictions live into my Facebook right.
So now if you look at my Facebook page, that's
the one we just did. Again, that's to me only,
And this is the one we just did. If I
want to, I could take and edit this post, edit post,
(26:46):
put in a picture, grab our AI bought picture, save it.
Now here's a live AI master and says sale Morgan
doesn't have the date or anything because we're just playing
with that flyer. But look at the post we just
did real estate predictions. What do you need to know?
I didn't even read it, so I probably want to
(27:07):
read it before I post it. But you see what
I'm saying. I'm doing this in seconds, if not a minute, right,
and let's read what it says. As we dive into
twenty twenty five, the real estate market's buzzing and exciting possibilities.
Here's some key predictions. Steady growth, home price expect to
remain stable. I agree with that seller opportunity, limited inventory,
(27:28):
homeowners see increase demand. I agree with that tech revolution
virtual showings, AI powered tools. I agree with that sustainable
living buyers prioritizing energy efficient eco friendly homes. Green is
the new gold. I don't track with that. That's not
my style. But it's all good. And if you've been
on the fence about buying, seller and investing, now's the
(27:49):
time to strategize. Reach out to me. Right, it's all
right there. And that's a live post. That's a live
on my Facebook. You and go look at it right now.
It's public, right, all done in seconds in chat cheep GTP.
So you want to see something oh cool that most
(28:09):
people don't realize it has the ability to do. When
I got a couple more minutes, but watch this, design
me a logo based on the information you know about
my business. People pay hundreds of dollars to go into
these tools that create logos for you. Watch this. People
(28:30):
don't realize that Chat will do this for you. I
didn't give it anything. I just said, create me a logo.
So there's the logo. Because I'm in my General Construction
one right, it's doing my general contracting. Look at the
logo it made for me. It's not copyrighted. It's an
AI logo. If I go into my Birdhouse Coaching now
(28:51):
now I'm in the Avatar Birdhouse Coaching roomber, I have
multiple ones, real estate, birdhouse coaching, maybe I'm a football coach.
You could do several things. I'm gonna say the same thing.
Create me a logo for my business. Please. Now I
can get totally granular and say I want purple colors.
(29:14):
I wanted to have a bird in it. I wanted
to have a house with flames. You can do anything
you want. But I just asked it to do me anything.
So AI tell real estate coach, I don't know what
that is. Okay, So now I'm gonna say, create me
a logo for birdhouse coaching, using a house and a
(29:39):
bird in the logo. So five six, seven, eight, ten
seconds and to create a logo, I gave it a
little bit more information. You guys should try this today.
It's really really cool. Okay, there you go, birdhouse coaching.
It doesn't know all the language and stuff I'm putting
(30:01):
in here. But once you get that, you could say, okay,
that was cool. Or you could just say change the
bird to an eagle. It's redesigned the logo. It's gonna
edit it a little bit, but now it should have
an egle instead of whatever that little parrot looking bird is.
(30:24):
There you go. Birdhouse coaching. It's pretty cool, right, So
you should never pay two hundred bucks to go into
the logo design companies and stuff and sit on camp
for two hours and try it yourself. It has had
editing challenges. It's not a big editing piece, but you
could definitely say make the bird yellow, make the house green.
(30:46):
You could do those kind of things and really teach
it what to say. So we're at the end of
our time. I want you guys to understand how important
this is for you to embrace. Hopefully I gave you
some tools and tactics today that will help you enhance
your technology and the use of AI into your real
(31:07):
estate business. You could say, make me a creative digital
flyer for address one two three Banana Street. You could
do those kind of things. You could say, use the
pictures from this folder. It will do all that stuff automatically.
The days have changed, right. You could also ask it
(31:29):
to run market evaluations. There's so much you can do.
All you have to do is be creative enough to
think about to ask it and then train it to
why it's looking for that data and it will blow
your mind. Okay, So hopefully that was exciting love. I
love this particular topic. So I gave you five kind
of core beliefs to operate in your business with, and
(31:52):
then we went over some AI training today. I appreciate
you being here. We'll do it every week. Tell your friends,
tell the others, there's value in this, and let's let's
build this up. Loved impact people. Okay, thank you very much.
I went over a little bit. Usually I'd like to
leave a little Q and A, but we're here every
single week. Appreciate the claps. Thank you very much. I'll
(32:12):
see you here next week. Have a great thank you
for
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