February 18, 2025 • 31 mins
How to be the Digital Mayor in your area and Geofarming! #byrdhousecoaching #successcoaching #coachingtips #likeabosspod
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Episode Transcript
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Speaker 1 (00:12):
All right, all right, good afternoon everybody. How are we doing?
Good to see everybody. I don't see anybody. I see
a lot of I see Mark. How you doing, Mark?
You see Jenny? I see Pete. Now I'm seeing I
see Eric. All right. Way better than talking to a
black blocks talking head. How y'all doing. Good to see
(00:36):
you guys today.
Speaker 2 (00:37):
Good to see you, Good to see you.
Speaker 1 (00:40):
Thanks for being here today. It is the Tuesday coaching call,
and I've got to some I think good content for
you plan today. But real quick, let's start the power out.
Any wins this week, anything you want to share that
is amazing real estate related?
Speaker 3 (00:56):
Otherwise I'll share we have an active listing that went
pending and closed in under twenty five days.
Speaker 1 (01:08):
Wow, which was in a while for us from starting.
That's a beauty. Was it cash or lending? Even more,
that's even more impressive that fast? Yeah, I love it. Hey,
I'd love to hear that. Through my communication with a
lot of agents around the nation, we're hearing things. You're
picking up things are it seems like there's more activity,
(01:29):
there's properties coming on the market. Just overall, the uh
sentiment of activity has been picking up and some are
even saying they're completely swamped. I've had probably four people
tell me they're gonna have the best year ever in January. Right.
We understand that their optimism is very high, and we
appreciate that. But they're having the first four to six
(01:50):
weeks is the busiest they've ever been. So that's that's
good coming from some of these agents. They are very
seasoned anyway. Great to see everybody, Robin, Good to see you.
How you do it?
Speaker 4 (02:00):
Thank you doing well. I would actually agree with your comments.
It's been amazing so far. First quarter. Just last two
closings were over two point three million. We have another
one closing tomorrow. One eight. Seeing a lot.
Speaker 1 (02:16):
Of cash, yeah yeah, yeah, yeah. There's so many people
that hate you right now, Robin because of your sales price.
I'm sorry. There's people in like Oklahoma going, what is she?
Where's she live? Right?
Speaker 2 (02:30):
Yeah?
Speaker 4 (02:31):
And you know what's funny. I posted the two point
three million and Scott looking goes, you know, that's a
really nice house. But I mean you think you get more?
Speaker 1 (02:39):
Yeah, yeah, you know it's it's it's okay, right.
Speaker 4 (02:43):
It's okay. But the market's strong, like I said, lots
of cash. Well, and other loans too. But you know
our board's filling up.
Speaker 1 (02:52):
I bet we love it.
Speaker 4 (02:53):
Twelve solid deals.
Speaker 1 (02:55):
We're Since you spoke up, why don't you tell everybody
who you are, where you're at, and you and throw
your throw your contact and FO or something in the
chat for everybody or I will.
Speaker 4 (03:05):
My name is Robin Tuttle tele and Tuttle Group. I
do the exp Luxury, which I am beyond thrilled with it.
It's just been the best.
Speaker 1 (03:17):
And where in market? Where are you at?
Speaker 4 (03:19):
Ben Orgon?
Speaker 1 (03:20):
Okay, Ben Orgon? Good job org.
Speaker 4 (03:21):
Yeah, the whole area a letter resort. But yeah, I'm
happy to be here.
Speaker 1 (03:25):
Thank you well, thank you for Sharon, thank you for sharing.
So and Jenny, I know you're in the band market
as well, so you you spoke up. I'm going to
highlight you as well. So let's did you. Let's dig in.
So here's what I'm coming up with today through the
coaching and all the things that we're looking at of
how we're really going to get market share in twenty
twenty five. In my mind and everything that I've done
(03:49):
over ten years of coaching, now it's it's really becoming
the digital mayor there's a lot of ways to say that,
but having a digital footprint that is very valuable, whether
that's Instagram, YouTube, Facebook, LinkedIn, there's some electronic channels, if
you will, that you can dominate. But I really recommend
you in this coaching call today, picking one of those
(04:10):
that you're going to dominate. Pick one of those that
you're already proficient in. You're already in. For instance, it
could be Facebook Personal that we need to move into
a last year there you go. So it could be
you know, maybe you're in the Facebook world and you
haven't dabbled into the Facebook business pages and stuff, but
(04:32):
that's still a conduit for you to stay in and Facebook,
for instance, a lot of age or a lot of
younger aged, you know, agents in life age, not business age.
I've got people who've been in the two years that
seem like they're twenty year veterans with the things that
they're doing right, but young age. Instagram seems to be
(04:54):
where most of the communications at Instagram is what I'm
finding to be about eighty percent of the agents that
are communicating coach with is they're in that space. It's
not my space, right, I'm not on Instagram I'm a
Facebook guy. I'm starting to get much more into YouTube.
But give that some thought when you're putting this in
front of you as far as how you're going to
(05:14):
become the digital mayor right now, YouTube kind of overlays that.
I think everybody needs YouTube because that's where the eyeballs are,
that's where the video is really housed and so on.
So if you're going to go in all on Instagram,
I still like to see you in that YouTube category.
But let's talk about what is this social media mare?
What does the digital social media mare in real estate
(05:36):
look like? Right? So let's take since we're talking about
Bend today, I'm going to make a fictitious subdivision up.
There's a subdivision called Riverbend, and Riverbend has maybe five
thousand houses in it. How do you become the digital mayor,
the go to real estate source for that particular area.
(05:57):
And it's very similar to when we're setting up geographic farms.
It's very similar. We're identifying a geographical farm and then
we are making sure that we're touching the people in
that geographic farm. Sometimes it starts at five hundred out
of five thousand and moves up, but eventually you want
to wrap your arms around these areas. Right. You could
(06:18):
do the same thing with social media, which is really interesting.
So track with me for a minute. Let's talk geographical
farm for a minute. We've taught on this before, but
I think it's equally an opportunity right now, geographic farm
means a subdivision. So we took Bend, Oregon. We make
this fictitious subdivision called River Bend. Right, Riverbend's got five
(06:41):
thousand houses in it. In a geographical farm, you have
to either lead with sweat equity or check equity. Right,
sweat equities. You're door knocking, you're handing out flyers, you're
running coat drives and putting dumpsters in the neighborhood. You're
doing things that are your grassroots in that neighborhoo. Right,
that's sweat equity. And if you don't have any money,
(07:03):
by the way, your sweat equity. So just figure it out.
You've got to go sweat until you make money, and
then you could lead with check equity. Check equity. Is
maybe it's somebody like Robin has a successful business going,
but she wants to go to the next level in
terms of adding database and adding people to her sphere
of influence. But she's got little time, right, she's got
(07:24):
little time. But now she's accumulated some money, some opportunity
to expand in the business side. Then you could put
that into a check equity where it's just happening automatically.
Key points. Minimum of five hundred homes, right, If you
could afford five thousand, go forward. If you can't, minimum
five hundred. If you get below that, the metrics don't work.
(07:44):
But if you commit to five hundred homes a month,
look for a six percent turnover. You can ask title.
But in five hundred homes, that means thirty seals every year.
The six percent turnover annually. You don't want to get
too much below that unless it's a sub farm of
another farm. You've got a farm here for six and
six and six, and all of a sudden you get
(08:04):
into that five thousand homes and there's a little pocket
that's only three and a half. I'd still would include
them in that scenario. But if you're searching out for
your first five hundred, you don't want to pick one
that's at three and a half turnovers. Just not enough
houses free to get your piece of the pie. To
make it equitable and have a return. Right. So then
twice a month mailing for the first year. Right, that's
the other key point of this. Twice a month maleing's
(08:26):
for the first year. And then the fourth component is
set it and forget it. You've got to do this
for eighteen months now. Used to be twelve months, is
what we taught. It's getting longer, and that's just because
of the amount of noise in the space probably or
the amount of opportunities. I don't know what it is,
but the time for that's getting a little longer. Of
a commitment to see that true two three, five times ROI. Okay,
(08:48):
so that's geoographic farming. Now let's switch it into digital
farming in the same regard, same subdivision, same number of houses,
but now you can go after all five thousand at
once and become the digital mayor wrapping your arms around that.
Imagine if you could put a fence, geo fence around
(09:08):
this five thousand homes. That'd be kind of cool, right.
What about if you could know every time somebody was
on Facebook in that fence. Picture It not like a
prison a picture, It like a golf community with a
nice big brick fence around it. Something nice, Right, every
time somebody drove in that gate, you would get notified
(09:31):
that they were in your fenced area. What about if
they got an ad from you every time you went
through the front gate. They don't know you, but they
drive through the front gate of this fenced area and
your Facebook ads start popping up automatically and Instagram ads
and things. You think that would be valuable, right? Do
you think you could then target them on purpose? Because
(09:54):
you've identified through name, phone number, email address in that
five thousand homes that you can get from Title. By
the way, eight cents a record five thousand homes you're
talking about, was that forty bucks. You can get everybody's name, address,
and email and phone number from Title, import them into
Facebook as a custom audience, and then Facebook will only
(10:14):
target that audience of those five thousand people. And then
you could geofence that geographical area with Facebook groups. But
every time somebody drives through that area that you've put
your fence around, effectively on Facebook, it alerts you and
puts ads in front of them. That's the future. And
(10:39):
by the way, there's some things you'll need to spend
money on. Sweat equity. Check equity same thing as a farm, right,
sweat equity. As you can make sure you go in
there and Facebook friend request every single person in the
five thousand. You could make sure you're being very purposeful
of getting into your database. You could even walk those
particular neighborhoods. But that's five thousand homes now, right, You
(11:00):
got to think of it a little different scale wise.
But now check equity is Facebook ads. So you're running
sponsored ads that are showing value in the neighborhood, and
that's done through Facebook Ads. So I can run a
Facebook ad custom audience five thousand. It's only going to
(11:20):
be the people that live in that area, and then
now I can put ads in from them about what
house values are doing, or open houses or podcasts I'm
doing with the school superintendent in that five thousand home
area of the school that it serves. Right, I can
interview the police captain. I can interview the public water
department head whatever's going on. Say there's a water main
(11:42):
break in that subdivision, then you interview the head of
the public water department. All of a sudden, you become
that local celebrity, you become that mayor. Right, So if
you're thinking it from that perspective. That's why I love
the word mayor, digital president, digital mayor. There's a bunch
of different ways to look at this, but if you
look at it from this perspective of you're going to
be the digital mayor, then what would the mayor say
(12:03):
to his people? Right, give me some ideas on that,
give me some feedback. If you were the mayor of
that five thousand foot or that five thousand home subdivision,
what would be expected of you? What would you say,
what would you do? What would you do for your people?
Speaker 2 (12:19):
Keep them updated on what's happening in the community.
Speaker 1 (12:22):
Okay, like what items?
Speaker 2 (12:25):
Maybe if like I'm thinking of our town here, we
do first Fridays we do they do like an anti
car show and just talking about that and promoting that
we've done it for our own database where we go
in and we interview local small business owners and spotlight
(12:46):
their business.
Speaker 1 (12:47):
That's exactly exactly, and so the mayor, you're gonna probably
talk about crime, right, you could talk about good things
going on. You could talk about welcome to the neighborhood,
you could welcome babies, you could do a whole bunch
of things through this automation of this campaign, if you will, right,
(13:08):
And I love what you said, Pete. Any other ideas,
any other ideas for bringing value to that neighborhood. A
couple of my favorites are coat drives, dumpster days where
you rent a dumpster and you just notify everybody in there,
we're going to have trash day Saturday. Work out a
(13:30):
deal with the diposal disposal company. Maybe it costs you
might even cost you a thousand bucks to have a
couple of dumpsters in there, but that's you know, that's
an active kindness, that's an act of servitude for that area.
And it's not always just an ask. You're giving equity
back to that area, right, anything else? This is kind
of a this is kind of a cool opportunity for
(13:51):
you guys. And it's not all real estate, right, Your
open houses, your new listings, all that stuff's going to
increase that traffic that are having in there, making you
the local expert.
Speaker 4 (14:04):
I would say, in my area, we're having a ton
of new growth, so there's constantly road construction on busting
through new arteries and new neighborhoods. You know, and you
assume you drive by that you know, exactly what's going on,
and the average consumer does not.
Speaker 1 (14:22):
So I'd say that, yeah, one hundred percent. Sisters, for instance,
just putting round roundabouts and man, big deal, Sisters got
two roundabouts now. But you as an agent could become
almost like an editorial newscaster to those kind of new
things coming up. Right, As silly as that one may sound,
that adds value to this community. So now you're Facebook
(14:43):
fronting them. You're adding value to the Facebook page every
time you do any of these things, right, whether it's purpose,
purposeful podcasts, or whatever it may be. So I love
this particular this this component of this right, Mark, were
you going to say something else, I'm sorry I might
have cut you off.
Speaker 4 (14:59):
Oh no, no, well that's fine.
Speaker 5 (15:00):
I was just going to add to the conversation and
just say that you could tell them about existing nonprofits
and new nonprofits that are coming to the area, that
are doing things for the community that other people might
be able to benefit from, and then probably pulled together
some type of an event, a local event in the area,
like we do every other Friday here in the El
(15:22):
Grove area. They have the food trucks and the food
trucks drive in Old Town so do something like that
where you can coordinate a community event and be the
vocal person for that event.
Speaker 1 (15:32):
One hundred percent. I just thought of blood drive for instance,
blood drive truck in the center of the community to
taco trucks for free. They're just going to come in
and feed everybody. Because you're having a blood drive, you
put it out to everybody. You're a hero, you're contributing.
We did this in Reading and I think we broke
the record for the first for the blood drive record
(15:53):
whatever that was, thirty pints, thirty gallons, I don't know
what it was. But we had lines and lines and
lines of people and it just started with mikel Williams
office at the time, and I said, hey, all the agents,
if you can give you know, I know you've probably
given before and all this stuff, but we need to
make a big bash out of this thing. And out
of one hundred agents, we had like thirty five or forty,
which is a great number show up to get blood.
And then we had another fifty or something in the
(16:14):
community show up to get blood. So we just hammered them, right,
I mean we just from start to finish, they were
just hammered. They left at the end of the day
weathered and tattered and was like that was amazing, right,
and so there was a lot of press that came
from that, and we're doing it just to be good.
But that's that's a I love the ideas that are
happening here. So now you've got this Facebook page that
(16:37):
could become the community info, right, it could be the
community information page. You start making admins of this, so
you're not having to do everything. You're making admins of
this that are coming in and they're allowed to let
certain posts in. They're keeping activity in there, they're they're
watching all the new people coming in. They're verifying that.
(16:57):
It's kind of like Facebook in the beginning, right, you
couldn't be in Facebook less you had an edu address.
It was like you had to be at a university
to have a Facebook account. Then it got bigger. Imagine that, right, Hey,
this is Jenny. I'm just checking in. You know, I'm
the head of the group here and I just didn't
recognize your name. Are you part of the subdivision? Are
(17:17):
you part of our community?
Speaker 3 (17:19):
No?
Speaker 1 (17:19):
My friend Sally's in there, but she said it's really cool. Okay, cool,
I'm going to have you as a friend of it,
but you know this is for our community, right, and
so that exclusivity. And then also, what about every time
a house sells in that neighborhood of five thousand, which
we just said it's thirty a year, did we not?
What happens if you only sell one of those every year? Yes,
you're going to get some value of an open house
(17:41):
and mailers and postcards and just listed and just solds
and all that, right, But what happens if you're the
mayor of a town that sells nineteen other escros that
you weren't involved in. You're running the Facebook page, you're
running the announcements, you're run the blood drives. You're the
(18:02):
mayor of that area, right. I want to tell you
a little story. I'm going to leave the names out
to protect the innocent, but I have a coaching client
that I hired years ago. I've told this story before
for Geographic Farming. And he came to me because I
was helping Tom Ferry build teams and he wanted to
build a team solo agent. And I think his best
(18:22):
year was eighteen. I think he was doing like eleven
when we met, and he says, hey, I really want
to get into farming. I have a farm now and
it's we did three listings in it last year. I go,
that's great. How many people in the farm? He goes
two fifty. I go, yeah, we got to bump those
numbers up. But longsty short, he hired me and we
went after this campaign and he goes, I'd really like
to get this neighborhood next to it, but it's dominated
(18:44):
by these two agents, Like ninety percent of every listing
is those two agents right in a big community of
a thousand homes, and they just were absolutely dominant. And
so we went in with this strategy of really just
becoming the digital mayor of that area and the social
media mayor of that area. And in eighteen months, he
became so dominant in that particular thousand home it was
(19:06):
a fifty five and over this particular community. He became
so dominant that those two agents started referring him the
listings that they got because they didn't want to lose
them to him. See what I'm saying, he was he
had like an eighty five or ninety percent market share
in that particular subdivision in under two months, or under
(19:28):
twenty four months. It was under two years. He ended
up doing eighty transactions I think his second year and
almost fifty something from that subdivision, right, because he became dominant,
and he became so dominant now he's the number one
agent in an area. How many times have we said, oh,
I love Edgewood, but man, that Robin Tuttle's in there,
(19:48):
and she's a beast. I cannot compete with Robin Tuttle, Right,
so you stay away from it. I'm just saying you
can get Robin Tuttle to work for you, just saying
depends how you want to look at this, right. So
I love this strategy. By the way, I haven't even
talked about how you can ask for business within that now, right,
(20:11):
we've just been kind of passively. But now come from
an unsolicited CMA component of this. You know, I love
unsolicited cmas, meaning reaching out to a seller saying I've
already prepared a CMA for you as part of a
bigger CMA. I just want to give it to you
as value. You owe me nothing. It's done. Do you
want it or not want it? Right, it's just a question.
(20:33):
It's almost like I've done it. I'm going to drop
it in the trash if you don't want it, it's
all good. Right, That demeanor is going to be valuable
rather than hey, this is Randy at XP. I really
would love to produce a free CMA for you. There's
no obligation whatsoever. All I have to do is come
out walk through your home for an hour, hour and
a half. It's going to be great. Right. They didn't
ask for it, they don't want it. That's how the
(20:54):
typical CMA conversation will go. We've proven that if you
have the language around no attachment already done, then you'll
have a much better success racial. Matter of fact, it
was like four hundred percent better just changing the language
of how you presented that. So, now, how much does
(21:15):
it cost to do everything I just mentioned minus the
check equity components of it. How much does it cost?
Speaker 3 (21:25):
Zero?
Speaker 1 (21:26):
Right, you don't have to buy a Facebook page, you
don't have to buy an Instagram account. You just have
to put the work into being committed to getting those up. Okay,
let's say you're not a Facebook person. Let's just say
somebody listening. I know everybody on this call is, but
let's say you're not a Facebook person. You're not a
social media strategist. This just intimidates you. Is there anywhere
in the world that you can go hire somebody that
(21:49):
is probably five bucks an hour that would know all
this stuff and do it for you. Is that a possibility?
I see some people shaking their heads. How about my
VA for five dollars an hour in India, Rhea. If
you want her and you're on this call or see
(22:09):
in this coaching call, I will share her with you.
Just message me, DM me on whatever, Instagram, Facebook, all
the stuff coach rany bird right, Just dm me and
I'll connect you directly with my VA. She's seven or
eight bucks an hour. I've had her for eight years.
Five bucks an hour. You'll get the same rate anybody
I send her, anybody I connect her with and I
(22:32):
get nothing. This is just trying to provide value. Don't
let things get in your way, don't let obstacles stand
in your way of what you can accomplish. It doesn't
matter what your business strategy is. This is a business strategy.
You can add to it, and if you've already got it,
then double it and triple it and quadruple it. Right.
(22:54):
Kyle Whistle is a great example. Kyle Whistle lives in
San Diego and he lives in a little play called
is it Sandy Sandiem it's a city. I think it's
uh sanyam Eats, I think is what it is. Anyway,
he's got a small outlying community in San Diego and
he just started interviewing all the restaurants. And it was
(23:15):
just a regular thing. He'd go in there with a
you know, it turned into a guy with a real camera,
you know, not just a cell phone. But it started
out that way, and he just started interviewing this restaurants.
And I think it's called sandyem Eats. I'm not positive
about that, but it's massive, massive, massive, thousands and thousands
(23:37):
of followers, thousands of people on the page. And all
he did was go and interview and highlight restaurants. Right,
that could be your jam if that's your thing. Right. So,
as we're as we're looking at this from a perspective
of digital marketing, being the digital mayor, what are you
the digital mayor of? Answer me that riddle? You have
(24:06):
to take your mute.
Speaker 5 (24:07):
There you go, Mark the city of Mark Charles, or
I just say the real estate agent of Mark Charles.
Speaker 1 (24:14):
That's right, that's right. You got it. It's not about
that little division. It's about you as a brand, right,
and then this thing's very scalable. You could put this
into communities that you could put this into groups, you
could put this into areas. You can start running events
in that particular area talking about the houses. You're likely
(24:35):
to get builder developer business if you dominate an area
that's got new construction opportunities or you know, infield builds
and stuff, when you become that digital mayor in there,
because then it's not so much about the other real
estate agent relationships. It's that you're just the mayor of
that area. You're the well known person that is in
that area. Right, So give me, give me some kick back,
(25:00):
give me some arguments to this, give me some you know,
let's talk about this. What's going on in your brain
right now.
Speaker 2 (25:09):
So really not kick back, but just thought process around it.
Because I love the idea of being the digital mayor,
and I love the idea of creating a group. And
if I'm completely honest, the only thing that's ever stopped
me from com from creating a group is the idea
of when it starts, there's nobody in there. So the
(25:29):
first few people that come in see one or two
or no people. How do you get that to stick
and build momentum? That's always been my concern.
Speaker 1 (25:39):
Love it. So so that's your drunk monkey, right. That's
like people that don't post videos because they don't like
the way they look, but then nobody watches them or
everybody watches them. So I'm gonna just coach you. I
know you're a great coach to Pete, So don't let
the drunk monkey get in your way of that. What
would it look like in twenty four months from today,
or forty eight months from today, or in ten years
(25:59):
from today? What's it looking like? Right? So here's the shortcut.
Here's here's a shortcut. I was thinking of another word
with shortcut sounds better, right, here's a shortcut. Reach out
to five or ten people in that community first and
say I'm building this. I'd love to find out if
you'd be willing to be a contributor. You can put
I'm going to make you one of the admins. You
(26:21):
start with five admins and tell them it's a period
of just three months at a time or something so
they don't have to do it forever, and just say
all I'm looking for is items of value from the neighborhood,
or just at least chatty how things are going in
the neighborhood. We could have a neighborhood watch for them.
We could have a neighborhood you know, message board effectively
through Facebook. Hey, the water's going to be off, Like
(26:42):
my neighborhood. The wires off every two, three, five months
and they rebuild the system and do things. So there's
this community text thread, right, But now it's become Hey,
is anybody own a black dog? Hey? This weekend we're
doing an open house. Hey, I'm going to be gone
Tuesday into Saturday. If we can feed my dog. You know,
it's turned into that started out as just acknowledgement, but
I would do that to answer your question. I'd get
(27:04):
your and does it have to be somebody in that subdivision? No,
it has to be somebody else. Do you want to
let agents in your fire say an agent lives or
works in that five thousand homes, Do you have to
let them into your group? No, sir, no, ma'am right,
can't choose. But that's not that's not who I'm looking for, right,
(27:24):
So I would I would start with four or five
homeowners or people that are familiar with that could be
somebody that lived in there, lives in there, what other otherwise.
I think you could probably find that pretty easy and
then just be consistent with posting. I'd probably get an
auto post going so it's consistent. You could use it
through lofty buffer, all hoot sweet, all these different things
(27:47):
and have some you know, just put a week in
advance of something that has to do item of value
in the in the subdivision once a day, and then
when something lists put it in there, doesn't matter who
it listed from. When something put it in there doesn't
matter who it's held from. And then start putting that
news of that subdivision in there. It will build. And
(28:07):
then just keep remember you're controlling the list, so you
built this email list from title. Then you can be
purposeful about reaching out saying, hey, I noticed you haven't
accepted our friend request yet. So far, we have fifteen
people in there and it's growing. We'd love you to
be in it. And then out of that fifty emails,
only three or seven more sign up than you've got
twenty two, and you just keep building on that from
(28:28):
there makes sense and then eventually in my in my
you know, in my mind, I believe that it's going
to have enough value that people want to be in
it and they're attracted to it because of the news
and the value that starts coming out of that. It
doesn't have to be all on you. By the way,
you can hire a stay at home housewife in that
subdivision that becomes the administrator of this thing and runs
(28:50):
with it. Right. That's a better leadership way to go
is look for for or by people that want to
run it for you, but you control the page and
what it's doing. Right, you're just the facilitator and you're
the one that put it together. That makes sense, Okay,
And so again, if I were starting right now in
one minute, here's what I would do, right the last
minute of the call, Here's what I would do. I'd
(29:12):
number one, identify the homes maybe three subdivisions that have
a significant number of homes that you like or areas
of town, and have Title run a turnover report for it.
They could do it very easily. Break it into sections.
For this we're talking maybe five thousand homes at a time.
Break it in sections, have them run that next thing,
(29:32):
get the VA to upload all that into your database.
Whatever database you're using, that'll cost you about twenty bucks,
and then have her build a Facebook page that'll cost
you about five bucks. And so for one hundred bucks,
you could be all in on this thing, even buying
the list from title at eight cents a contact, right,
(29:55):
So that's kind of that's where my brain is. That's
what I would do. I would just launch it and
then they'd be focus. I'm putting content into that. That's valuable,
all right, because immediately you'll have houses that are selling
every month in there. Matter of fact, three a month mathematically, right,
five thousand homes, right, that's thirty a year, so approximately
(30:16):
two to three a month. Those all become what's going
on just listed, just soul. It's all of a sudden,
just that alone is twelve posts, right, we're under a
contract another post and it's informational. That's a real estate flavor,
but it's really about the community. Okay, Hopefully that strikes
a chord with you. Hopefully you give you some ideas
(30:37):
today of what you can do to maybe expand your
current book of business. And if that was a brand
new agent, this is what I would do. I would
do that because you don't have the check equity. I
would do that, and then I'd start walking that neighborhood.
I don't care. If I had two kids, I'd put
them in a wagon. I'd start walking that neighborhood and
I and adding value, right, all right, thanks Brady, you
(30:58):
bet everybody. Thank you for being here. You next week.
Next week, I'm flying, so I'm not sure if I'm
gonna be here. I'll let y'all know, but I am
flying back from Dallas at a leadership event. So I
appreciate y'all are much. Thanks for being here. Cheers
All right, all right, good afternoon everybody. How are we doing?
Good to see everybody. I don't see anybody. I see
a lot of I see Mark. How you doing, Mark?
You see Jenny? I see Pete. Now I'm seeing I
see Eric. All right. Way better than talking to a
black blocks talking head. How y'all doing. Good to see
(00:36):
you guys today.
Speaker 2 (00:37):
Good to see you, Good to see you.
Speaker 1 (00:40):
Thanks for being here today. It is the Tuesday coaching call,
and I've got to some I think good content for
you plan today. But real quick, let's start the power out.
Any wins this week, anything you want to share that
is amazing real estate related?
Speaker 3 (00:56):
Otherwise I'll share we have an active listing that went
pending and closed in under twenty five days.
Speaker 1 (01:08):
Wow, which was in a while for us from starting.
That's a beauty. Was it cash or lending? Even more,
that's even more impressive that fast? Yeah, I love it. Hey,
I'd love to hear that. Through my communication with a
lot of agents around the nation, we're hearing things. You're
picking up things are it seems like there's more activity,
(01:29):
there's properties coming on the market. Just overall, the uh
sentiment of activity has been picking up and some are
even saying they're completely swamped. I've had probably four people
tell me they're gonna have the best year ever in January. Right.
We understand that their optimism is very high, and we
appreciate that. But they're having the first four to six
(01:50):
weeks is the busiest they've ever been. So that's that's
good coming from some of these agents. They are very
seasoned anyway. Great to see everybody, Robin, Good to see you.
How you do it?
Speaker 4 (02:00):
Thank you doing well. I would actually agree with your comments.
It's been amazing so far. First quarter. Just last two
closings were over two point three million. We have another
one closing tomorrow. One eight. Seeing a lot.
Speaker 1 (02:16):
Of cash, yeah yeah, yeah, yeah. There's so many people
that hate you right now, Robin because of your sales price.
I'm sorry. There's people in like Oklahoma going, what is she?
Where's she live? Right?
Speaker 2 (02:30):
Yeah?
Speaker 4 (02:31):
And you know what's funny. I posted the two point
three million and Scott looking goes, you know, that's a
really nice house. But I mean you think you get more?
Speaker 1 (02:39):
Yeah, yeah, you know it's it's it's okay, right.
Speaker 4 (02:43):
It's okay. But the market's strong, like I said, lots
of cash. Well, and other loans too. But you know
our board's filling up.
Speaker 1 (02:52):
I bet we love it.
Speaker 4 (02:53):
Twelve solid deals.
Speaker 1 (02:55):
We're Since you spoke up, why don't you tell everybody
who you are, where you're at, and you and throw
your throw your contact and FO or something in the
chat for everybody or I will.
Speaker 4 (03:05):
My name is Robin Tuttle tele and Tuttle Group. I
do the exp Luxury, which I am beyond thrilled with it.
It's just been the best.
Speaker 1 (03:17):
And where in market? Where are you at?
Speaker 4 (03:19):
Ben Orgon?
Speaker 1 (03:20):
Okay, Ben Orgon? Good job org.
Speaker 4 (03:21):
Yeah, the whole area a letter resort. But yeah, I'm
happy to be here.
Speaker 1 (03:25):
Thank you well, thank you for Sharon, thank you for sharing.
So and Jenny, I know you're in the band market
as well, so you you spoke up. I'm going to
highlight you as well. So let's did you. Let's dig in.
So here's what I'm coming up with today through the
coaching and all the things that we're looking at of
how we're really going to get market share in twenty
twenty five. In my mind and everything that I've done
(03:49):
over ten years of coaching, now it's it's really becoming
the digital mayor there's a lot of ways to say that,
but having a digital footprint that is very valuable, whether
that's Instagram, YouTube, Facebook, LinkedIn, there's some electronic channels, if
you will, that you can dominate. But I really recommend
you in this coaching call today, picking one of those
(04:10):
that you're going to dominate. Pick one of those that
you're already proficient in. You're already in. For instance, it
could be Facebook Personal that we need to move into
a last year there you go. So it could be
you know, maybe you're in the Facebook world and you
haven't dabbled into the Facebook business pages and stuff, but
(04:32):
that's still a conduit for you to stay in and Facebook,
for instance, a lot of age or a lot of
younger aged, you know, agents in life age, not business age.
I've got people who've been in the two years that
seem like they're twenty year veterans with the things that
they're doing right, but young age. Instagram seems to be
(04:54):
where most of the communications at Instagram is what I'm
finding to be about eighty percent of the agents that
are communicating coach with is they're in that space. It's
not my space, right, I'm not on Instagram I'm a
Facebook guy. I'm starting to get much more into YouTube.
But give that some thought when you're putting this in
front of you as far as how you're going to
(05:14):
become the digital mayor right now, YouTube kind of overlays that.
I think everybody needs YouTube because that's where the eyeballs are,
that's where the video is really housed and so on.
So if you're going to go in all on Instagram,
I still like to see you in that YouTube category.
But let's talk about what is this social media mare?
What does the digital social media mare in real estate
(05:36):
look like? Right? So let's take since we're talking about
Bend today, I'm going to make a fictitious subdivision up.
There's a subdivision called Riverbend, and Riverbend has maybe five
thousand houses in it. How do you become the digital mayor,
the go to real estate source for that particular area.
(05:57):
And it's very similar to when we're setting up geographic farms.
It's very similar. We're identifying a geographical farm and then
we are making sure that we're touching the people in
that geographic farm. Sometimes it starts at five hundred out
of five thousand and moves up, but eventually you want
to wrap your arms around these areas. Right. You could
(06:18):
do the same thing with social media, which is really interesting.
So track with me for a minute. Let's talk geographical
farm for a minute. We've taught on this before, but
I think it's equally an opportunity right now, geographic farm
means a subdivision. So we took Bend, Oregon. We make
this fictitious subdivision called River Bend. Right, Riverbend's got five
(06:41):
thousand houses in it. In a geographical farm, you have
to either lead with sweat equity or check equity. Right,
sweat equities. You're door knocking, you're handing out flyers, you're
running coat drives and putting dumpsters in the neighborhood. You're
doing things that are your grassroots in that neighborhoo. Right,
that's sweat equity. And if you don't have any money,
(07:03):
by the way, your sweat equity. So just figure it out.
You've got to go sweat until you make money, and
then you could lead with check equity. Check equity. Is
maybe it's somebody like Robin has a successful business going,
but she wants to go to the next level in
terms of adding database and adding people to her sphere
of influence. But she's got little time, right, she's got
(07:24):
little time. But now she's accumulated some money, some opportunity
to expand in the business side. Then you could put
that into a check equity where it's just happening automatically.
Key points. Minimum of five hundred homes, right, If you
could afford five thousand, go forward. If you can't, minimum
five hundred. If you get below that, the metrics don't work.
(07:44):
But if you commit to five hundred homes a month,
look for a six percent turnover. You can ask title.
But in five hundred homes, that means thirty seals every year.
The six percent turnover annually. You don't want to get
too much below that unless it's a sub farm of
another farm. You've got a farm here for six and
six and six, and all of a sudden you get
(08:04):
into that five thousand homes and there's a little pocket
that's only three and a half. I'd still would include
them in that scenario. But if you're searching out for
your first five hundred, you don't want to pick one
that's at three and a half turnovers. Just not enough
houses free to get your piece of the pie. To
make it equitable and have a return. Right. So then
twice a month mailing for the first year. Right, that's
the other key point of this. Twice a month maleing's
(08:26):
for the first year. And then the fourth component is
set it and forget it. You've got to do this
for eighteen months now. Used to be twelve months, is
what we taught. It's getting longer, and that's just because
of the amount of noise in the space probably or
the amount of opportunities. I don't know what it is,
but the time for that's getting a little longer. Of
a commitment to see that true two three, five times ROI. Okay,
(08:48):
so that's geoographic farming. Now let's switch it into digital
farming in the same regard, same subdivision, same number of houses,
but now you can go after all five thousand at
once and become the digital mayor wrapping your arms around that.
Imagine if you could put a fence, geo fence around
(09:08):
this five thousand homes. That'd be kind of cool, right.
What about if you could know every time somebody was
on Facebook in that fence. Picture It not like a
prison a picture, It like a golf community with a
nice big brick fence around it. Something nice, Right, every
time somebody drove in that gate, you would get notified
(09:31):
that they were in your fenced area. What about if
they got an ad from you every time you went
through the front gate. They don't know you, but they
drive through the front gate of this fenced area and
your Facebook ads start popping up automatically and Instagram ads
and things. You think that would be valuable, right? Do
you think you could then target them on purpose? Because
(09:54):
you've identified through name, phone number, email address in that
five thousand homes that you can get from Title. By
the way, eight cents a record five thousand homes you're
talking about, was that forty bucks. You can get everybody's name, address,
and email and phone number from Title, import them into
Facebook as a custom audience, and then Facebook will only
(10:14):
target that audience of those five thousand people. And then
you could geofence that geographical area with Facebook groups. But
every time somebody drives through that area that you've put
your fence around, effectively on Facebook, it alerts you and
puts ads in front of them. That's the future. And
(10:39):
by the way, there's some things you'll need to spend
money on. Sweat equity. Check equity same thing as a farm, right,
sweat equity. As you can make sure you go in
there and Facebook friend request every single person in the
five thousand. You could make sure you're being very purposeful
of getting into your database. You could even walk those
particular neighborhoods. But that's five thousand homes now, right, You
(11:00):
got to think of it a little different scale wise.
But now check equity is Facebook ads. So you're running
sponsored ads that are showing value in the neighborhood, and
that's done through Facebook Ads. So I can run a
Facebook ad custom audience five thousand. It's only going to
(11:20):
be the people that live in that area, and then
now I can put ads in from them about what
house values are doing, or open houses or podcasts I'm
doing with the school superintendent in that five thousand home
area of the school that it serves. Right, I can
interview the police captain. I can interview the public water
department head whatever's going on. Say there's a water main
(11:42):
break in that subdivision, then you interview the head of
the public water department. All of a sudden, you become
that local celebrity, you become that mayor. Right, So if
you're thinking it from that perspective. That's why I love
the word mayor, digital president, digital mayor. There's a bunch
of different ways to look at this, but if you
look at it from this perspective of you're going to
be the digital mayor, then what would the mayor say
(12:03):
to his people? Right, give me some ideas on that,
give me some feedback. If you were the mayor of
that five thousand foot or that five thousand home subdivision,
what would be expected of you? What would you say,
what would you do? What would you do for your people?
Speaker 2 (12:19):
Keep them updated on what's happening in the community.
Speaker 1 (12:22):
Okay, like what items?
Speaker 2 (12:25):
Maybe if like I'm thinking of our town here, we
do first Fridays we do they do like an anti
car show and just talking about that and promoting that
we've done it for our own database where we go
in and we interview local small business owners and spotlight
(12:46):
their business.
Speaker 1 (12:47):
That's exactly exactly, and so the mayor, you're gonna probably
talk about crime, right, you could talk about good things
going on. You could talk about welcome to the neighborhood,
you could welcome babies, you could do a whole bunch
of things through this automation of this campaign, if you will, right,
(13:08):
And I love what you said, Pete. Any other ideas,
any other ideas for bringing value to that neighborhood. A
couple of my favorites are coat drives, dumpster days where
you rent a dumpster and you just notify everybody in there,
we're going to have trash day Saturday. Work out a
(13:30):
deal with the diposal disposal company. Maybe it costs you
might even cost you a thousand bucks to have a
couple of dumpsters in there, but that's you know, that's
an active kindness, that's an act of servitude for that area.
And it's not always just an ask. You're giving equity
back to that area, right, anything else? This is kind
of a this is kind of a cool opportunity for
(13:51):
you guys. And it's not all real estate, right, Your
open houses, your new listings, all that stuff's going to
increase that traffic that are having in there, making you
the local expert.
Speaker 4 (14:04):
I would say, in my area, we're having a ton
of new growth, so there's constantly road construction on busting
through new arteries and new neighborhoods. You know, and you
assume you drive by that you know, exactly what's going on,
and the average consumer does not.
Speaker 1 (14:22):
So I'd say that, yeah, one hundred percent. Sisters, for instance,
just putting round roundabouts and man, big deal, Sisters got
two roundabouts now. But you as an agent could become
almost like an editorial newscaster to those kind of new
things coming up. Right, As silly as that one may sound,
that adds value to this community. So now you're Facebook
(14:43):
fronting them. You're adding value to the Facebook page every
time you do any of these things, right, whether it's purpose,
purposeful podcasts, or whatever it may be. So I love
this particular this this component of this right, Mark, were
you going to say something else, I'm sorry I might
have cut you off.
Speaker 4 (14:59):
Oh no, no, well that's fine.
Speaker 5 (15:00):
I was just going to add to the conversation and
just say that you could tell them about existing nonprofits
and new nonprofits that are coming to the area, that
are doing things for the community that other people might
be able to benefit from, and then probably pulled together
some type of an event, a local event in the area,
like we do every other Friday here in the El
(15:22):
Grove area. They have the food trucks and the food
trucks drive in Old Town so do something like that
where you can coordinate a community event and be the
vocal person for that event.
Speaker 1 (15:32):
One hundred percent. I just thought of blood drive for instance,
blood drive truck in the center of the community to
taco trucks for free. They're just going to come in
and feed everybody. Because you're having a blood drive, you
put it out to everybody. You're a hero, you're contributing.
We did this in Reading and I think we broke
the record for the first for the blood drive record
(15:53):
whatever that was, thirty pints, thirty gallons, I don't know
what it was. But we had lines and lines and
lines of people and it just started with mikel Williams
office at the time, and I said, hey, all the agents,
if you can give you know, I know you've probably
given before and all this stuff, but we need to
make a big bash out of this thing. And out
of one hundred agents, we had like thirty five or forty,
which is a great number show up to get blood.
And then we had another fifty or something in the
(16:14):
community show up to get blood. So we just hammered them, right,
I mean we just from start to finish, they were
just hammered. They left at the end of the day
weathered and tattered and was like that was amazing, right,
and so there was a lot of press that came
from that, and we're doing it just to be good.
But that's that's a I love the ideas that are
happening here. So now you've got this Facebook page that
(16:37):
could become the community info, right, it could be the
community information page. You start making admins of this, so
you're not having to do everything. You're making admins of
this that are coming in and they're allowed to let
certain posts in. They're keeping activity in there, they're they're
watching all the new people coming in. They're verifying that.
(16:57):
It's kind of like Facebook in the beginning, right, you
couldn't be in Facebook less you had an edu address.
It was like you had to be at a university
to have a Facebook account. Then it got bigger. Imagine that, right, Hey,
this is Jenny. I'm just checking in. You know, I'm
the head of the group here and I just didn't
recognize your name. Are you part of the subdivision? Are
(17:17):
you part of our community?
Speaker 3 (17:19):
No?
Speaker 1 (17:19):
My friend Sally's in there, but she said it's really cool. Okay, cool,
I'm going to have you as a friend of it,
but you know this is for our community, right, and
so that exclusivity. And then also, what about every time
a house sells in that neighborhood of five thousand, which
we just said it's thirty a year, did we not?
What happens if you only sell one of those every year? Yes,
you're going to get some value of an open house
(17:41):
and mailers and postcards and just listed and just solds
and all that, right, But what happens if you're the
mayor of a town that sells nineteen other escros that
you weren't involved in. You're running the Facebook page, you're
running the announcements, you're run the blood drives. You're the
(18:02):
mayor of that area, right. I want to tell you
a little story. I'm going to leave the names out
to protect the innocent, but I have a coaching client
that I hired years ago. I've told this story before
for Geographic Farming. And he came to me because I
was helping Tom Ferry build teams and he wanted to
build a team solo agent. And I think his best
(18:22):
year was eighteen. I think he was doing like eleven
when we met, and he says, hey, I really want
to get into farming. I have a farm now and
it's we did three listings in it last year. I go,
that's great. How many people in the farm? He goes
two fifty. I go, yeah, we got to bump those
numbers up. But longsty short, he hired me and we
went after this campaign and he goes, I'd really like
to get this neighborhood next to it, but it's dominated
(18:44):
by these two agents, Like ninety percent of every listing
is those two agents right in a big community of
a thousand homes, and they just were absolutely dominant. And
so we went in with this strategy of really just
becoming the digital mayor of that area and the social
media mayor of that area. And in eighteen months, he
became so dominant in that particular thousand home it was
(19:06):
a fifty five and over this particular community. He became
so dominant that those two agents started referring him the
listings that they got because they didn't want to lose
them to him. See what I'm saying, he was he
had like an eighty five or ninety percent market share
in that particular subdivision in under two months, or under
(19:28):
twenty four months. It was under two years. He ended
up doing eighty transactions I think his second year and
almost fifty something from that subdivision, right, because he became dominant,
and he became so dominant now he's the number one
agent in an area. How many times have we said, oh,
I love Edgewood, but man, that Robin Tuttle's in there,
(19:48):
and she's a beast. I cannot compete with Robin Tuttle, Right,
so you stay away from it. I'm just saying you
can get Robin Tuttle to work for you, just saying
depends how you want to look at this, right. So
I love this strategy. By the way, I haven't even
talked about how you can ask for business within that now, right,
(20:11):
we've just been kind of passively. But now come from
an unsolicited CMA component of this. You know, I love
unsolicited cmas, meaning reaching out to a seller saying I've
already prepared a CMA for you as part of a
bigger CMA. I just want to give it to you
as value. You owe me nothing. It's done. Do you
want it or not want it? Right, it's just a question.
(20:33):
It's almost like I've done it. I'm going to drop
it in the trash if you don't want it, it's
all good. Right, That demeanor is going to be valuable
rather than hey, this is Randy at XP. I really
would love to produce a free CMA for you. There's
no obligation whatsoever. All I have to do is come
out walk through your home for an hour, hour and
a half. It's going to be great. Right. They didn't
ask for it, they don't want it. That's how the
(20:54):
typical CMA conversation will go. We've proven that if you
have the language around no attachment already done, then you'll
have a much better success racial. Matter of fact, it
was like four hundred percent better just changing the language
of how you presented that. So, now, how much does
(21:15):
it cost to do everything I just mentioned minus the
check equity components of it. How much does it cost?
Speaker 3 (21:25):
Zero?
Speaker 1 (21:26):
Right, you don't have to buy a Facebook page, you
don't have to buy an Instagram account. You just have
to put the work into being committed to getting those up. Okay,
let's say you're not a Facebook person. Let's just say
somebody listening. I know everybody on this call is, but
let's say you're not a Facebook person. You're not a
social media strategist. This just intimidates you. Is there anywhere
in the world that you can go hire somebody that
(21:49):
is probably five bucks an hour that would know all
this stuff and do it for you. Is that a possibility?
I see some people shaking their heads. How about my
VA for five dollars an hour in India, Rhea. If
you want her and you're on this call or see
(22:09):
in this coaching call, I will share her with you.
Just message me, DM me on whatever, Instagram, Facebook, all
the stuff coach rany bird right, Just dm me and
I'll connect you directly with my VA. She's seven or
eight bucks an hour. I've had her for eight years.
Five bucks an hour. You'll get the same rate anybody
I send her, anybody I connect her with and I
(22:32):
get nothing. This is just trying to provide value. Don't
let things get in your way, don't let obstacles stand
in your way of what you can accomplish. It doesn't
matter what your business strategy is. This is a business strategy.
You can add to it, and if you've already got it,
then double it and triple it and quadruple it. Right.
(22:54):
Kyle Whistle is a great example. Kyle Whistle lives in
San Diego and he lives in a little play called
is it Sandy Sandiem it's a city. I think it's
uh sanyam Eats, I think is what it is. Anyway,
he's got a small outlying community in San Diego and
he just started interviewing all the restaurants. And it was
(23:15):
just a regular thing. He'd go in there with a
you know, it turned into a guy with a real camera,
you know, not just a cell phone. But it started
out that way, and he just started interviewing this restaurants.
And I think it's called sandyem Eats. I'm not positive
about that, but it's massive, massive, massive, thousands and thousands
(23:37):
of followers, thousands of people on the page. And all
he did was go and interview and highlight restaurants. Right,
that could be your jam if that's your thing. Right. So,
as we're as we're looking at this from a perspective
of digital marketing, being the digital mayor, what are you
the digital mayor of? Answer me that riddle? You have
(24:06):
to take your mute.
Speaker 5 (24:07):
There you go, Mark the city of Mark Charles, or
I just say the real estate agent of Mark Charles.
Speaker 1 (24:14):
That's right, that's right. You got it. It's not about
that little division. It's about you as a brand, right,
and then this thing's very scalable. You could put this
into communities that you could put this into groups, you
could put this into areas. You can start running events
in that particular area talking about the houses. You're likely
(24:35):
to get builder developer business if you dominate an area
that's got new construction opportunities or you know, infield builds
and stuff, when you become that digital mayor in there,
because then it's not so much about the other real
estate agent relationships. It's that you're just the mayor of
that area. You're the well known person that is in
that area. Right, So give me, give me some kick back,
(25:00):
give me some arguments to this, give me some you know,
let's talk about this. What's going on in your brain
right now.
Speaker 2 (25:09):
So really not kick back, but just thought process around it.
Because I love the idea of being the digital mayor,
and I love the idea of creating a group. And
if I'm completely honest, the only thing that's ever stopped
me from com from creating a group is the idea
of when it starts, there's nobody in there. So the
(25:29):
first few people that come in see one or two
or no people. How do you get that to stick
and build momentum? That's always been my concern.
Speaker 1 (25:39):
Love it. So so that's your drunk monkey, right. That's
like people that don't post videos because they don't like
the way they look, but then nobody watches them or
everybody watches them. So I'm gonna just coach you. I
know you're a great coach to Pete, So don't let
the drunk monkey get in your way of that. What
would it look like in twenty four months from today,
or forty eight months from today, or in ten years
(25:59):
from today? What's it looking like? Right? So here's the shortcut.
Here's here's a shortcut. I was thinking of another word
with shortcut sounds better, right, here's a shortcut. Reach out
to five or ten people in that community first and
say I'm building this. I'd love to find out if
you'd be willing to be a contributor. You can put
I'm going to make you one of the admins. You
(26:21):
start with five admins and tell them it's a period
of just three months at a time or something so
they don't have to do it forever, and just say
all I'm looking for is items of value from the neighborhood,
or just at least chatty how things are going in
the neighborhood. We could have a neighborhood watch for them.
We could have a neighborhood you know, message board effectively
through Facebook. Hey, the water's going to be off, Like
(26:42):
my neighborhood. The wires off every two, three, five months
and they rebuild the system and do things. So there's
this community text thread, right, But now it's become Hey,
is anybody own a black dog? Hey? This weekend we're
doing an open house. Hey, I'm going to be gone
Tuesday into Saturday. If we can feed my dog. You know,
it's turned into that started out as just acknowledgement, but
I would do that to answer your question. I'd get
(27:04):
your and does it have to be somebody in that subdivision? No,
it has to be somebody else. Do you want to
let agents in your fire say an agent lives or
works in that five thousand homes, Do you have to
let them into your group? No, sir, no, ma'am right,
can't choose. But that's not that's not who I'm looking for, right,
(27:24):
So I would I would start with four or five
homeowners or people that are familiar with that could be
somebody that lived in there, lives in there, what other otherwise.
I think you could probably find that pretty easy and
then just be consistent with posting. I'd probably get an
auto post going so it's consistent. You could use it
through lofty buffer, all hoot sweet, all these different things
(27:47):
and have some you know, just put a week in
advance of something that has to do item of value
in the in the subdivision once a day, and then
when something lists put it in there, doesn't matter who
it listed from. When something put it in there doesn't
matter who it's held from. And then start putting that
news of that subdivision in there. It will build. And
(28:07):
then just keep remember you're controlling the list, so you
built this email list from title. Then you can be
purposeful about reaching out saying, hey, I noticed you haven't
accepted our friend request yet. So far, we have fifteen
people in there and it's growing. We'd love you to
be in it. And then out of that fifty emails,
only three or seven more sign up than you've got
twenty two, and you just keep building on that from
(28:28):
there makes sense and then eventually in my in my
you know, in my mind, I believe that it's going
to have enough value that people want to be in
it and they're attracted to it because of the news
and the value that starts coming out of that. It
doesn't have to be all on you. By the way,
you can hire a stay at home housewife in that
subdivision that becomes the administrator of this thing and runs
(28:50):
with it. Right. That's a better leadership way to go
is look for for or by people that want to
run it for you, but you control the page and
what it's doing. Right, you're just the facilitator and you're
the one that put it together. That makes sense, Okay,
And so again, if I were starting right now in
one minute, here's what I would do, right the last
minute of the call, Here's what I would do. I'd
(29:12):
number one, identify the homes maybe three subdivisions that have
a significant number of homes that you like or areas
of town, and have Title run a turnover report for it.
They could do it very easily. Break it into sections.
For this we're talking maybe five thousand homes at a time.
Break it in sections, have them run that next thing,
(29:32):
get the VA to upload all that into your database.
Whatever database you're using, that'll cost you about twenty bucks,
and then have her build a Facebook page that'll cost
you about five bucks. And so for one hundred bucks,
you could be all in on this thing, even buying
the list from title at eight cents a contact, right,
(29:55):
So that's kind of that's where my brain is. That's
what I would do. I would just launch it and
then they'd be focus. I'm putting content into that. That's valuable,
all right, because immediately you'll have houses that are selling
every month in there. Matter of fact, three a month mathematically, right,
five thousand homes, right, that's thirty a year, so approximately
(30:16):
two to three a month. Those all become what's going
on just listed, just soul. It's all of a sudden,
just that alone is twelve posts, right, we're under a
contract another post and it's informational. That's a real estate flavor,
but it's really about the community. Okay, Hopefully that strikes
a chord with you. Hopefully you give you some ideas
(30:37):
today of what you can do to maybe expand your
current book of business. And if that was a brand
new agent, this is what I would do. I would
do that because you don't have the check equity. I
would do that, and then I'd start walking that neighborhood.
I don't care. If I had two kids, I'd put
them in a wagon. I'd start walking that neighborhood and
I and adding value, right, all right, thanks Brady, you
(30:58):
bet everybody. Thank you for being here. You next week.
Next week, I'm flying, so I'm not sure if I'm
gonna be here. I'll let y'all know, but I am
flying back from Dallas at a leadership event. So I
appreciate y'all are much. Thanks for being here. Cheers
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