Ever wonder why John Lilly can’t stop talking about signs? In this episode of Lilly, John breaks down why signage is the ultimate underutilized marketing tool for small business owners—and how it’s often way more effective (and affordable) than digital ads.
đźšš From vinyl lettering on your work truck to massive logos on your building, John shares the real-world benefits of great signage, including:
- đź’¸ How signage crushes social and paid ads in cost-per-thousand impressions (CPM)
- 📍 Why good signage can justify the rent you’re paying on a physical location
- 🔧 The thrill of seeing your brand come to life—from design to fabrication to installation
- ✅ Why signs that work are simple, functional, and don’t point people to Facebook
🌳 Bonus: Hear John’s hot take on ugly signs—and why replacing them with trees might be the best marketing move yet.
Book a free session to learn more at LillyStudios.com
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