- Regione geografica
- tipologia di azienda (Pubblica, privata, startup, etc)
- settore aziendale
- N° dipendenti
- N° dipendenti di un singolo reparto
- tasso di crescita (complessivo o per singolo reparto)
- Fatturato annuale
- Tecnologie utilizzate
Ci sono altri fattori dinamici rilevanti per targettizzare potenziali clienti come:
- Moderato o elevata intenzione di acquisto
- assunzione di nuovi decision maker
- ricerca di Posizioni lavorative aperte
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