Your Brand Begins With Defining Your Purpose

Your brand begins with your purpose, also referred to as your why you do what you do. According to Brand Builder and Business Director of Symbra, Dwayne Holland, “Your brand is the heartbeat and branding is the face”. He has been building brands for 25 years and has seen many entrepreneurs struggle to standout and succeed. Despite all their hard work they often lose vision of who they are, what they offer or how to clearly communicate to their customers. Dwayne knows it is usually because they have lost their sense of purpose and why they exist as an entrepreneur.
Three generations of entrepreneurial heritage has given Dwayne valuable insight into what it takes to win in the marketplace. His roots have influenced his own story and he's learned that your brand starts at the core of who you are. Listen in to our conversation to hear why it is critical to begin your brand foundation by defining your purpose and building from there and the steps Dwayne helps his clients take to do just that. Find out more about Dwayne at https://www.symbra.com/

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