Episodio 111 Premio Innovatic

Entrevista sobre lo Premios Innovatic y experiencia de Micaela Sabja como ganadora en la categoria e -Mujeres

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Episode Transcript

(00:25):
Digital Marketing, do you understand ordie? Michael asap podcast hello everyone from
Cochama, Bolivia. My name isMicaela Sabhad micael A Sabha com and you

(00:48):
find me in all networks as Ithrow my Casophat. You' re listening
to Digital Marketing podcast, you understandhow you are and going to talk about
the Innova Awards to you and forthat I want to welcome you this morning
to Micaela assapp Hac who is withus. It' s nice to have

(01:08):
you no one to welcome. Thankyou very much. Happy to be here
again. I was here a whileago. So thank you so much for
the invitation. How I did yesterdaywith the award of these awards. The
truth is that great and not formy prize, but in general for the
event itself, so it has beenvery, very, very nice to be
there with so many important people fromsuch big companies. The truth that it

(01:29):
was an honor is there for meand right away. I want to talk
about your award, but first let' s talk in general about what the
innovative awards are. The innovative awardsare, prior to innovation and the use
of technology and digital, use onthe Internet, in companies with innovative projects,
applications in any way that the technologyis applied. That' s the

(01:52):
innovative awards is, the award forinnovation using technology. Now there are countless
categories. We have a number ofcategories, twelve categories, and two categories
have been awarded yesterday. How manyawards have twelve been awarded. Yeah,
that' s by category There's just by categories. One person has
been rewarded, there has been oneperson or printed in my home person there

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have been two finalists, two tothree finalists according to the category. I
couldn' t explain exactly what theameneutics of that selection for finalists have been,
but it' s been done thatway and they' ve given special
recognition to certain companies, collaborators.So I think it' s been important
that the value given to people isalways that they support this kind of motivational

(02:37):
awards. Let' s say noinfortale is your category and woman the prize
that you have received tell us whyit is the same, what has been
the innovation and the use of thetechnology that you have made in this category.
Already the issues and women, inmy case, has been more than
anything. The application of digital marketing. I work with digital marketing and I

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have a wide digital presence on mychannel three hundred and sixty in all digital
media absolutely I don' t knowhow to be average. I have a
website, I have a blog,I have a job in mill marketing,
so I have a book. Besides, I' ve done some physics on
digital marketing. Educate in universities orpostgraduate teacher. So, all that I
think has gotten me to take thisaward, plus for the years of my

(03:22):
career, which is, like,ten years. So, like that'
s what you pushed, not thatI can get this award and that I
feel too happy about it, becauseit' s really an award for my
effort, because I' ve doneit alone over these years and I'
ve accomplished it. I think that' s enough, because I' ve

(03:42):
worked more with international companies and internationaluniversities. Then it' s a little
bit. Whatever is awarded the educationprogram that I have at the digital level,
the presence that I have because Itransmit a lot of content, I
deliver a lot of information and withinmy blog also that helps many students and
even entrepreneurs and companies to be ableto strengthen what the digital world is for

(04:03):
their companies. Not now, Micaela, there are many people who are still
complicated to enter the field of technologyin order to have, in this case,
education, for example. How longhave you started at what point you
think you are, because this istechnology. It' s huge, it
' s a universe and more orless what you want to see. I

(04:25):
could tell you that I' mat a takeoff point honestly, although maybe
a lot they say you' realready there in success. No, but
it' s very difficult to havea success in digital, because it changes
constantly. Then you have to besuper- capacitating all the time. And
what' s the difficulty you tellme about entrepreneurs and companies. It'
s just that I don' tsee them as being a difficulty, but

(04:47):
they' re having a hard timethrowing themselves at us. They' re
afraid of technology, and you don' t have to be afraid of it.
What can happen to you is thatyour Facebook account is closed, that
your email is taken away, thatsomething like that is lost, that something
happens with your information. But moreof that isn' t gonna happen.
So I think we need to losethat fear of technology, not mainly at
what point you lost that fear,for example, for people who are about

(05:09):
to take that step right now andsay I need the necessary push and maybe
your Council is going to be fundamental. I didn' t feel that fear.
No, I' m a marketingmarquee always, I mean, I
always really liked marketing. I thinkI' ve started getting involved with this
because I' m not a technologygeneration, I don' t come from

(05:30):
that generation, but I' vereally felt a very big affinity for so
many years now that I' vebeen involved. What was the first step?
I started creating groups and Facebook pagesfor the company where I was working
running a chicken restaurant in Cochabamba.Then I saw that that would help to
have greater visibility. Within my littleknowledge, I started doing that equally a

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web page of the most basic thatthere was at the time had not much
technical knowledge. Then I started thatway. And that' s what I
can recommend to entrepreneurial companies primarily tostart, no matter where, it'
s from the very least, andthat' s how you grow, because
it' s not just learning knowledge, it' s applying it. If

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it is of no use to usclearly and at first, you usually have
very little response or very few followers, then many become discouraged. In this
topic there is a topic of itsdownfall, in this topic of innovation and
networks quite often due to the changesof algorithm. Many times because of the
way you snow at work. Ifyou are not constant, persistent, consisting

(06:35):
of the information you deliver and thevalue you give to the audience, it
does not serve you, that is, you are not going to grow consistently
to medium in replacement, but workstrategically. We have made a lot of
the mistake of using networks and uploadingproduct photos, for example, not having
a website is not going to beany marketing, because that' s digital

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marketing. It' s not justsocial media and it works that way strategically.
It is the one that gives resultsin the medium to long term,
not short term, because I believethat no one wants results in the short
term. No. Now, Micaela, how much this kind of awards help,
because this allows you to have asocial recognition that people will go to
Of course, follow you and,in addition, value what you are doing.
How much your help is, becausewe said it right, people need

(07:20):
the support that I have a recognitionof this, this kind of awards,
how they are helping you and howthey generally help the statue. I think
it' s a physical thing,but it really recognizes, that is,
it shows the public the effort youmake. There is someone superior who is
recognizing what you do, and thatcan help to really prove that what you

(07:43):
are doing and saying is true.I think he' s going that way.
That' s not true. It' s not beyond what year I
won a prize. It' ssomething that can show you to others,
because you can say all the companiescan also say I' m the best
and I don' t know what, but if there' s no one
on the outside to recognize you,it doesn' t exist. It'
s like he made them from companies. You can say you' re an

(08:05):
expert, you work very efficiently andeverything, but you don' t have
this certification. There' s nocomfortable confirming no. So I think that
' s the importance of getting thesekind of prizes. It helps that and
visibility also that companies of people,even university students, recognize a little more
your effort, are more visible thanif you are the expert or the company

(08:31):
that makes this kind of innovation,then I think that is super important.
For that reason, micaela twelve premissionsthat have developed different categories yesterday. Which
has attracted you most attention, becausethis exchange and contact with other different experiences
many times also nourish you which oneis the most. It caught your attention.

(08:54):
You' ve been shocked by yourmemory. It' s a little
fragile. I' m honest,but there were some green economy innovation awards
on the recycling issue and all thatI don' t have. I don
' t have it in my head. Right now it is exactly what it
has been, but the two finalistshave been rewarded because I think it is
something super important, because they aremaking a social, economic, environmental impact.

(09:20):
So that kind of innovation is superimportant. And another one that caught
my attention, that I didn't know him and I don' t
think many either, is a companythat' s at the top of database
infrastructure. I don' t knowthe technical name, which is where they
are, not two, where informationis kept. Or I know, if
I let myself be understood for companiesthat work with telephone, then we'

(09:43):
re talking about a super- largecompany that' s keeping databases of information
worth, that is, a telephonecompany from Spain. I was surprised.
Yeah, you' ve really learnedme well. Don' t imagine you
' re here in peace. SoI say it lacks visibility and it didn
' t just happen with this onelike several projects. I said, but
don' t report it. Thereare incredible projects, incredible innovations in our

(10:07):
country and they are not reported orstay in a very local way and they
are not known outside of peace,for example, not some, but it
will be because there were other citiesas well. So I think that'
s very important in visibility and that' s what digital marketing is for.
Of course there are many companies thatdo not or many people who are afraid
to communicate what they do out ofshame because they think they are being very

(10:31):
self- centered, is that thereare ways of being self- centered and
not being or being central. Ofcourse, there are those who say too
or not. I want to makeknown a lot what I' m doing
because they' re going to copyand but if it' s not going
to you it means clearly I endup copying you now people who want to
have some digital marketing advice. Micaela, where he can find you you give
all this work. Also yes advisoror manage, companies tion networks strategically and

(10:56):
how are they looking for you,where do they find you? Michael A,
sabha com and in all nets,like Mica zaja. I' m
just that it is. No,it' s not easy, it'
s not difficult. Find me really, do not pretend to be clear and
it is important, of course,that the theme now is nice to have
you here to see this recognition,of course, and this type of prizes

(11:18):
that are being developed has been theseventh version of the Innova to IT awards
and Micaela is one of the winners, of course, Micaela already to go
closing fundamental technology, we said,but it always has its good themes and
bad themes. Technology. How todeal with that, how you managed to
deal with those good issues and putthem on a scale. There are no

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ones who say more are the goodtopics, Others say more are the bad
ones. Then how? How tohandle is to touch the point of seperi
is artificial quickly. Now I thinkthat' s what' s booming.
It' s good. If it' s another one strategically, it'
s good. If I don't copy face 100% because it helps
you in your day- to-day, you get to generate better information,

(12:01):
better content than anything. Even yesterday, justly, Sergio, I was
informed that this one, this totullahas been printed in three d I have
been impressed. I am impressed andhappy to receive the rest, because I
think it is an innovation. It' s something most of us don'

(12:26):
t know. Most of us haven' t seen a three d printer in
Bolivia. It' s diff Wedon' t have that chance to see
it. And I think in certainsituations. I think it helps a lot
and technology is not just for marketing. It helps a lot in medicine.
So it' s time to startmoving a little bit more in our country,
start innovating without being afraid. Thereare strong investments, not always,

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but well, you have to invest, you have to take risks to grow,
to emerge. I imagine you havetaken a look at the region,
no more, but I will nottell you further how we are in Bolivia
comparing with other countries I say untilabout ten years ago. I figured we
were in diapers. I think thatthe time of the pandemic has helped us
get out of that a lot.In what we were unable to have technology

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and use technology as it should,but how we are at this moment and
what we lack until the pandemic Wewere ten years behind schedule. Maybe we
' ve improved a little bit,about three more years or something out there
we' re running late. Yeah, we' re pretty late, but
that' s why. For thedigital talent. Lack of digital talent,
lack of understanding of digitality. Thisis the main problem. That is why

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it is not used as it shouldbe used, because we lack education.
So I think that' s thehigh point. Not here now young people
say what I would have to studyto achieve that goal directly that digital marketing
is that it' s a lot, it depends on the university, because
not everyone has that, that's this study to be able to do
it from undergraduate. I think he' s a better undergraduate. To conduct

(13:58):
basic studies, i e, Iprefer more general careers and to be able
to perform in something digital. Butthat doesn' t end there, because
I, when I teach and mystudents tell them from here we' re
done. You have to go onand on and on is the only way
with digital and it' s notgoing to end. In addition, technology
every single one of us won't even say every year, every passing

(14:22):
day new fields and new things openup and, of course, this is
immense. Really. Micaela, thankyou so much, congratulations for the award
and also thank you for coming toshare a little bit of what you do
for me a pleasure. Thank youso much for giving me this space.
Thanks to fun th Tik, tothe awards in Nobati for the award and

(14:43):
also for allowing me to talk toyou and be able to talk about what
the digital world is. And maybeI promise you to come later to talk
about a specific topic that has todo with digital marketing, because we have
a lot of entrepreneurs that we bringfrom little things that make them maybe need
some advice. Then I commit youto later being able to invite you back

(15:05):
with specific topics with everyone as longas I find myself in peace, because
I do not live here, Iwork at least that it is virtual and
I gladly support everyone, the entrepreneursand the whole community of aguela much with
a lot of things. Thank you, Micaela, very beloved congratulations. Once
again good, we have had oneof the winners since seventh of this seventh
version of the Innovati Awards that hasbeen developed yesterday and, of course,

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we will get to know more detailsabout all this. We want to share
with you now a summary of whatwe have had up to this hour,
when this has come to the endof this episode. My name is Mikel
Asaphade Michael Assaupha com you find inall networks like Mika Saphat. You'

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re listening to Digital Marketing podcast,you understand or you die. See you
in a next episode, next Thursday. Every Thursday we have a premiere,
so I wait for you by thesemeans a big hug and we see Digital

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Marketing, do you understand or die? Michael Asap' s podcast