Episodio 112 Revolucionando el futuro: Claves para desarrollar y potenciar el talento digital

En este episodio de "Talento Digital", exploramos las estrategias más efectivas para identificar, desarrollar y potenciar el talento digital en el mundo empresarial. Descubre cómo las empresas están revolucionando sus equipos para enfrentar los desafíos del futuro digital y aprende las mejores prácticas para atraer y retener a los profesionales más innovadores. ¡No te lo pierdas!

Conferencia completa aquí.

Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/marketing-digital-entiendes-o-mueres--4370629/support.

Episode Transcript

(00:00):
My married woman teaches the revolution withdigital marketing facio. I learn the truth
so much, my freedom tires.Learn that offending comes of toy of knowledge
is possible from home and on myway such success. We will arrive with

(00:27):
determined flower choose your power the oneswith deterficación, choose your course you do
not have to come anymore you arethe digital world clan these maria estuadas.
I' m just tuning my housetogether You advance hello to everyone from Cochamba

(00:59):
Bonilla. My name is my inthe Sabbath, in the sabha com and
you find me in all networks likeMikasubhut. You' re listening to digital
podcast marketing. You understand how youare. Digital talent drives innovation and business
success in a digitalised world. Digitaltransformation opens up opportunities to undertake beyond the

(01:23):
limits we normally expect. Digital skillsimprove efficiency, market expansion and customer experience
of entrepreneurship. The digital environment allowsthe incubation and scalability of business ideas in
an unprecedented way. The urgent need, in addition to developing digital skills in

(01:49):
America, has it in the Caribbeanis highlighted in a study by Boway that
later I will touch it and Iwill show you a couple of data and
bring you just two graphs where itgives us that sample of the importance of
digital skills to be able to developin entrepreneurship for innovation. Note that in

(02:14):
the first Switzerland worldwide is in thefirst place one of the most technological countries
in the world and Chile one ofthe Latin countries is in the fifty,
in the fifty and in Latin America, obviously Chile is in the first place,
second Brazil, third Mexico. Andso on, as you can see
in the graph, this is showingus even the digitality and use of technology

(02:36):
in these countries and is very intertwinedwith innovation. Then to take into account
you always have to see data inorder to make decisions. And here I
bring you that data that I hadtold you about the study of Wawaii,
of the digital world, of theworld of Internet connection, among those people

(02:58):
who have the ability to connect tointernal, who have coverage, sixty percent
do not use the Internet due tolack of digital skills. And another important
fact that tells us that in thenext five years, Latin America and the
Caribbean will face a gap of twopoints, five million professionals in the digital
field. Those are the big problemswe' re going through. What is

(03:22):
the solution to develop digital talent andthat is why we are here to develop
that. Some concepts that I wantthem to understand before we get into the
te What is entrepreneurship, is toprocess the prisoner, the process of identifying
opportunities, developing innovative ideas, takingthem into action to create economic and social

(03:45):
value, how they intertwine and help. What help digital talent is boosted by
digital talent. Developing innovative products andservices allows us to reach global audiences and
optimize processes, and digital talent,which is a set of skills and knowledge
needed to operate effectively in the currentdigital environment, including technical skills and flat

(04:05):
skills. This allows us to adapteasily to technological changes. It is our
endeavors to analyze data and develop platformsin line. What else we have already
talking about the intersection between entrepreneurship anddigital talent. As point number one,

(04:26):
success is based on digital knowledge andentrepreneurial mindset both intersections. This intersection will
allow us to achieve success two.Let' s take a little example of
Barbie, who reinvented herself in thedigital era with a strong digital marketing strategy,
becoming a digital influencer and, inaddition, an aspirational lifestyle. As

(04:51):
point three, the essential role ofdigital talent. We' re also going
to relate it to what Barbie is, which we should use others. Designers,
social media experts, app developers anddata analysts have come together to bring
Barry’ s vision to life and, as a fourth, drives innovation and

(05:12):
adaptation of traditional industries and this intersectionallowing businesses to thrive in a constantly evolving
digital world. Here are some othergraphs to determine what we have talked about.
Notice that the fever is pink.Speaking of the company Matel, which
is Barbie' s matrix, wehave a parameter, quite high data compared

(05:39):
to all the production of other Mattelbarbe products has a fairly high percentage and
on the Right side we can observethe theme of how Barbie has exceeded expectations
and statistics. On the land dateof the film Barbie, which is below

(06:00):
super mario bros, which attracts menand women and usually barb through only women,
then it has been something super explosive. What else we have challenges digitalization
opportunities in one action entrepreneurships. Weneed to identify obstacles to exposure to opportunities.

(06:23):
We will detail below the impact ofdigitization on entrepreneurship. What are those
obstacles that we are usually reviewing andseeing what happens in entrepreneurs. There is
a lack of digital knowledge and limitedresources, when we already have to expand,
when we have to grow, platformpay, resistance to change and cultural

(06:46):
change. These two are super unitedand it' s something that I think
has a huge influence on Latin Americaand that we have to switch that chip
to digital. Some opportunities we havewith this digital world, the form of
SNS, pacitation, opportunity to offertraining and training programs online from companies,
their employees, companies, to theiraudiences, from universities, from schools,

(07:10):
to their audience. Technological innovation,adopting new technologies such as intelligence, artificial
Internet of Things and others, toinnovate global reach, reach wide and diversified
audiences, automation and efficiency of repetitiveprocesses and tasks and, as point number

(07:30):
five, personalization and connection with customersopportunities that we are losing for not entering
the digital world. With this wehave come to the end of this episode.
My name is Mikael Asaphadmica of Asafcha. Com You find in all networks
as saphat arrobamics. You' relistening to digital podcast marketing. You understand

(07:51):
or you die. See you ina next episode, next Thursday. Every
Thursday we have a premiere, soI wait for you by these means and
we see my married and sign withpacio mark I Digital the return. You

(08:11):
learn the truth and you tire offreedom. Learn by triumphing venoms of toy
of knowledge. It' s notpossible my house and my way bad success.
We' ll meet with certain flowerChoose your make- up. Choose

(08:35):
Tuon don' t stop in thedigital world anymore. Of course this maria
is excused. I' m soexcited with my house together It' s
moving forward.