Episodio 113 Marketing digital desde otra mirada

¡Bienvenidos a otro emocionante episodio de nuestro podcast! Hoy vamos a desmitificar una gran idea: el marketing digital es mucho más que solo Internet. Cuando hablamos de "digital", nos referimos a todo lo que involucra dispositivos y aplicaciones digitales, no solo a estar en línea. Desde apps móviles hasta dispositivos inteligentes, el universo digital es vasto y lleno de oportunidades para tu marca.
Además, es hora de dejar atrás el miedo a lo digital. Permite que los expertos gestionen tu presencia online y maximicen tu impacto. Confía en los profesionales que saben cómo navegar este mundo digital y verás cómo tu marca se eleva a nuevas alturas. ¡No dejes que el miedo te frene, da el salto y conquista el espacio digital con confianza y creatividad! 🚀
#MarketingDigital #TransformaciónDigital #EstrategiaDigital #Innovación


Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/marketing-digital-entiendes-o-mueres--4370629/support.

Episode Transcript

(00:00):
My married woman teaches with facio digitalticking, the return. Learned so much
the truth, my tires the freedom. Learn that offering toy comes of knowledge
is possible from home and on mypath bad success we will arrive with determined

(00:27):
flower choose your power the ones withdeterfication, choose your course do not stop
more in the digital world. Ofcourse it' s Maria' s hot.
I' m a son who tugswith my house together you advance hello

(00:57):
to everyone from Cochamba, Bolivia.My name is Micaela Sabhat. In the
sabha com and you find me onall networks like mica sabbat you are listening
to digital podcast marketing. You understandhow you are like this is myca and
that' s why I also wantthe kids to listen from your experience all

(01:19):
that you know about this wonderful worldthat is digitality, which sometimes gives us
so many headaches, but it alsofills us with so many satisfactions. Yes,
Andro Conta has got to be funnyfrom her experience how you started in
the digital marketing world. Look,I' ve started working as a restaurant

(01:42):
manager here in Cochabamba and I kindof really liked the computer issue of the
Internet, and in that way Iwas kind of starting to introduce this restaurant
a little bit into the networks,but in a very empirical way. No,
and I' m going to tellyou something that I think has marked

(02:04):
and helped me a lot and I' m super happy about it. I
lived in Colombia on two thousand sevenand at that time what we used was
high end, not clear and well, there we were already using Facebook,
they were starting Facebook, literally myfriends, the people with whom I connected
to the already have begged me,they have forced me to open a Facebook.

(02:25):
I wanted it because I already hadmy HIFI and I was happy with
it and with that I could connectwith my people and you see, for
me it was that and I mean, I didn' t have to connect
anything else. I now thank inmy soul all the people who have forced
me there to have a Facebook,because, certainly, for me it has
been an advantage not being able toenter perhaps ahead of time into this social

(02:47):
network that was not even beginning toenter Bolivia. So, to anticipate those
things in the digital world, becauseit helps us a lot, because that
' s what makes us win inthis digital world, not wait, and
this reduces it, because we can' t wait. Let' s say
the competitor is suddenly on Twitter,he doesn' t see, because that

(03:08):
' s what happens. Many say, but if no one is there,
if they are, there are peoplewho are on Twitter in Bolivia and as
brands, because ahead of us isgoing to help us a lot. I
think it' s an advantage.Get ahead of yourself in the digital world.
It' s necessary. In addition, it is very necessary to get
ahead is important, it is importantand tell what you have done in this

(03:34):
world of digital marketing. To seein our country before entering, to go
in to see a little what I' ve been doing. I have a
video, a video that you alreadyknow, because I repeat it a lot
about what digital marketing is, thatI would like to show everyone, because
I think it' s another perspectivethat I manage about digital marketing that we

(03:54):
see on the Internet as a conceptand what all of a sudden many colleagues
talk about. Well, I wantto tell everyone that for me digital marketing
is not just the subject of theInternet, in that case, it would
be online marketing or Internet marketing andn And if we also talk about the

(04:15):
same mobile applications, there are manyapplications that are used and that can be
used without the Internet, and itis somehow marketing, depending on the application
and what we are going to transmitwith that application, the use that is
going to be given. But thereare many that allow us to use them
without being connected to the Internet andis digital. Then we have to be
clear about that. I mean,we have to understand that part. The

(04:38):
theme of screens, for example,that are placed that is called digital,
are also screens that are not connectedto the Internet and are digital. So
all that kind of stuff you haveto rethink to understand what digital marketing is.
In any case, we would alreadyhave to talk about online marketing or

(05:00):
Internet marketing. If we' rejust talking about what all this involves on
the Internet as such, then good. That I wanted to clarify, because
it' s a concept of minethat I' ve repeated and you know
that I keep repeating it all thetime, because I think it' s
important to have this inquiry, becauseliterally everyone has seen that that mandatory to

(05:21):
be there. I have a premisethat in fact, you talked about my
book, which is digital marketing.You understand or you die. That'
s my book, that' smy podcast. It' s something I
' ve been working on for along time, because if we don'
t understand what digital marketing is,brands, we, as professionals, are
going to die trying, because wehave to understand it in a more professional

(05:44):
way is not to be on thenetworks and pay Facebook that tells us ah
pays for advertising a dollar. We' re gonna get so many people.
Obviously that way. It' svery simple to do it for anyone,
because it' s pushing a buttonand re- tightening and you' re
ready to advertise. But the goal, obviously, is to have results,
is to reach the right person.So this is the right way to do

(06:09):
is to understand all that by notunderstanding how to segment, understanding what our
client is, what our client isgoing to be. If we don'
t understand all this, it's going to be very difficult to get
to the right person and suddenly havethe desired result, because many tell you
ah no, but it' sthat I pay a dollar, I reach

(06:29):
so many people. Yeah, buthow many times they' re gonna buy
you. That is very important inthe digital world and also customer service.
Suddenly we sometimes neglect a lot andI have seen this customer service in digital,
in entrepreneurships, for example, theydo not take care of responding.
They are not serving the consumer inthe digital world. Don' t call

(06:53):
this number straight, I mean not. I contact myself on the Internet because
I want to be answered on theInternet at least my opinion, and as
a consumer I am like that.I get in touch with each other because
it' s so much easier forme. I' d rather do that
than wait on a three- hourcall than see if the operator' s
going to answer me, which islike I' m contacting me on the

(07:13):
Internet for a reason. Not nowand bots are also hurting sometimes in this
sense, because they answer anything oranswer the same answer for any question you
ask why, because it is developingand configuring in a way is rare.
That' s why we can't be so close to this kind of
station. Of course not, no. I' m a bit of an

(07:36):
enemy of this and I' vebeen told once. But when you have
to answer four hundred messages, that' s where we' ll see.
Well, I' ll tell themyes. I have answered three hundred comments,
for example, at the launch ofmy book and in many talks I
spent the work of responding one byone. I didn' t do it
in the day, but well,it' s been two days and it
' s been done. And ifat any point there' s an emergency
someone' s gonna call you that' s safe, then no. We

(07:58):
' re not going to think thatway because people need to feel people too.
Right now. We' re livingthat because we' re tired of
computers responding. Then it' svery important. I think that right now,
at the moment we are living,which is such a difficult situation,
we all need personalized attention, thatthey know that we are there as people

(08:22):
who can help and I think thistransfer of the person to the machine is
important. That can' t die, that is, the physical part of
people will never die. And thepandemic I think you' re going to
prove to me what I' mgoing to say. Right now, the
pandemic has taught us and shown usthat people need to be connected to people
and physically, like everyone has tiredof seeing themselves through a computer and wants

(08:46):
to see their friends, their familygive themselves a hug. And that has
shown us the pandemic. So thisthing that robots, which computers are going
to replace, is a lie,they' re going to help us suddenly
improve a lot of things in life, but they' re not going to
replace us. I don' tthink any of the people listening to me

(09:09):
think they don' t need togo for coffee with their friends, go
out suddenly and get abolished at night. I don' t think they'
re gonna tell me they don't need that. I' m sure
they do. And that' svery proven. So that' s where
that thing happened. That' snot the point. The conjuncture that forced
us to be in mica digitality yousee companies in Bolivia in the world of

(09:31):
digitality. I think first I didn' t sell it there was like an
investment. Many companies see it asan expense and for that reason they put
some family members to work their brandimage on the networks. No, and
I think that' s a bigmistake, because mistakes are made so big

(09:56):
that, in reality, instead ofpositioning a brand, they' re sinking
the brand. They don' trealize they' re handling the image of
a brand. I mean, it' s not a game. Networks aren
' t many things that involve beingable to position a brand. And that
' s what happens suddenly in manycompanies, small enterprises and even medium enterprises,

(10:16):
because big companies, in fact,work with agencies, not just digital
agencies, large marketing agencies and sometimesagencies that aren' t even from Bolivia,
are international. The lack of experiencethat exists in our environment also greatly
influences the fear that they have,in fact, for comments. I know

(10:37):
a lot of small brands are afraidto come in because they think they'
re going to copy them, they' re going to steal their ideas.
A lot of this stuff and itdoesn' t really happen. In fact,
the important thing is to be there, to be present in a professional
way, because if we are notequal people, the consumer will talk.
People can recommend your brand or theycan also talk bad about your brand.

(10:58):
Then it' s better to bethere to be able to maybe answer to
attend in a professional way, likebrands of not waiting for the consumer to
be saying ay this brand is goodand where I find it, that is
to say there is no one wherethey don' t have an official page,
that is to say what I dodoesn' t see how I find

(11:20):
it, and that' s whathappens a lot in our country and they
' re dedicated a lot to Facebook. To Facebook the perfect fabod. That
is very good, because it isthe most widely used network worldwide. But
we also have Instagram, we haveon Twitter and why not be there,
because those tools also help us positionour brand. As you have indicated,
they help a lot and Twitter,even if you don' t believe it,
is one of the platforms that helpsthe positioning of a website much more.

(11:43):
And that' s where it's going to come to the point
that digital isn' t just socialmedia. We have a website so we
can do it. We have emainmarketing, which is also super important to
use that tool. Suddenly use WhatsapBusiness, which is already being used enough
I think they have already started tosee the brands here in Bolivia, which

(12:05):
is very useful to use the Whatsapbusiness. It helps us a lot in
customer service. Then I think allthat involves and is necessary. But we
' re still afraid, we're suddenly afraid to use internet payments even
for bank transfers, which has actuallyaccelerated a lot, but that' s

(12:26):
also the fault of the banks themselves, because the banks themselves haven' t
generated that trust in people. Nowjust like they' ve realized that you
can, that' s before youcould, but the banks haven' t
taken care of doing this promotion,of educating people, because that we need
to educate ourselves so we don't have to be afraid of something.
We have to educate ourselves, becauseif we don' t know obvious,

(12:50):
we are afraid, at first Iwas afraid to pay over the Internet because
I didn' t know the medium, but once we know it we use
it, then what we have totake away. I think it' s
this fear we have of technology,fear testing coming in. We begin to
learn and understand and we have toknow that knowledge is acquired from a professional

(13:11):
course, as we are now ina university, as in Catholic, which
is so recognized, but we haveto learn to continue learning in what we
have in digital and know how tochoose what we have. It' s
not true, because there are alsopeople who say ah but I why I
' m going to take a courseand I have or suddenly someone told me

(13:33):
there. I don' t knowwhat you' re doing a printed book
for, but if it' sall in the digital world, everyone on
the Internet, of course, buthow long it' s going to take
you to understand and have something tidyand, in addition, experienced to be
able to learn in a more professionalway. It takes years, you won

(13:54):
' t let me lie. Imean, we' ve learned and it
takes years to do that, soyou have something tidy. It' s
important for what, so we don' t get confused and don' t
do bad things. So that's very important in the digital world to
understand in an orderly way, whichcomes first, for example, we need
to make a plan. We can' t grab the digital world and we

(14:16):
' re done. We' regoing to get into the networks, Facebook,
no matter what I have targets,I still have to get in because
they have to see me, Imean I have to have targets for what
I' m going into why I' m going to put this advertising,
what am I looking for? Notall brands are looking to sell. That
is also not like a goal thathas to be the main goal of the
Internet, exposure sooner or later.After all this, we' re gonna

(14:41):
be able to sell. With thiswe have come to the end of this
episode. My name is Mikael Asapha. Of Michael Asapha. Com You find
me in all networks like Mika Zaphat. You' re listening to digital podcast
marketing. You understand or you die. See you in a next episode,
next Thursday. Every Thursday we havea premiere, so the but by these

(15:01):
means a big hug and we seeMy married girl teaches with pacio mark the
digital return. Learned, you bitethe truth and tire freedom. Learn by
filfing venoms. I want to hearknowledge. Everything is possible from marriage and

(15:24):
to my bad path success that wewill give with determined flower choose turo.
We have deterification to choose your course. Don' t stop in the digital
world anymore, of course. Iwouldn' t make excuses. I'

(15:48):
m just saying that acting with myhouse together you' re moving on.

(16:19):
S. S. S. Yeah? Yeah? Yeah? Yeah? Yeah?