July 4, 2024 • 15 mins
Descubre la verdad detrás de las tácticas engañosas en "¿Por qué los marketeros mienten?" 🤔💡 Desenmascaramos las estrategias poco éticas y te enseñamos a identificar la autenticidad en el marketing.
¡No te lo pierdas! Escúchalo ahora y transforma tu enfoque. 📈✨ #MarketingDigital #Podcast #Transparencia #Autenticidad
Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/marketing-digital-entiendes-o-mueres--4370629/support.
¡No te lo pierdas! Escúchalo ahora y transforma tu enfoque. 📈✨ #MarketingDigital #Podcast #Transparencia #Autenticidad
Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/marketing-digital-entiendes-o-mueres--4370629/support.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
My married woman teaches with pacio markhave digital revolution. Learned you die the
truth, I tire of freedom,learn triumphing venges leave. I am knowledgeable
as possible my home and on mywrong path success. We will arrive with
(00:27):
determined flower choose you or we havewith verfinación choose your course do not stop
in the digital world clan this estusadasmaria. I' m so acting with
(00:49):
my wedding together. Advances Hello everyonefrom listening to Bolivia. My name is
Micaela Sabhad, Michael A Sabha comand you find me in all networks as
I throw my ca Souhat. You' re listening to Digital Marketing podcast.
(01:11):
You understand what you' re like. Today I want to bring you a
topic of reflection, of reflection forbrands, for companies. Why of reflection,
why we will talk about how Iattend, how I work towards my
(01:34):
clients from my company, from mybrand, why I bring that coblation.
Because after reading one of Sethgoding's books, where he talks about lies,
where he talks about marketeros being liars, I think he' s a
(01:56):
little right about this. Why ishe a little right because not everyone works
ethically, not everyone works to fulfillwhat they promise. And that' s
what makes a promise true or false, because if I promise something to my
(02:17):
potential client or to my client,it must be fulfilled as I have promised,
then, from there, a firstlie begins, one of the biggest
lies that just by selling I showmyself and report in an extravagant way,
(02:38):
indicating and showing things that I'm not going to give as if I
' m going to give them,or counting results, promising results that are
(02:59):
very likely not to happen, becausethat' s simple, I can'
t promise results about something that Ihaven' t worked on. This mainly
to understand in the digital realm,which is super important, why it often
happens that marketing or digital marketing companiesor supposed googles or supposed experts promise results
(03:23):
that are extravagant and unrealistic to beable to obtain potential leads customers or customers
depending on. So, everyone behindthe marks has to understand this so that,
(03:49):
in a very very simple way,we don' t get our fingers
in our mouths. I have tounderstand as a brand that the company person
marketing that will work me everything thatis digital must know, understand and have
(04:13):
worked for at least a while withmy brand to go promising results. I
could give a few approximates according toone' s experience, but I can
' t promise anything more than that. I can' t even promise an
increase in sales with a specific percentage. I can' t do it because
(04:34):
that parameter I can' t givewithout having a previous analysis and without working
with the brand. Another important pointis that the work of a professional marketing
person does not work only with thatprofessional marketing company. It works in conjunction
(04:57):
with the company to which that serviceis being given. If the company to
which I give the digital marketing servicedoes not correspond to my requirements, I
will hardly achieve a good online presence, perhaps there will be errors and failures
(05:19):
in the form of presentation and communicationof the brand, the products and all
the corresponding information, that is,the audience and the customers. Another important
point is that the digital marketing personcan do it in a super good,
(05:41):
efficient, effective, super persuasive,creative way, achieve big reaches and impressions,
even get potential customers that is,leads in a super effective way by
the work done. But then,these same people do not have the effective,
(06:08):
efficient attention, with the same momentumwith the same clarity as the networks
are presented. Outside of these,what' s going to happen is that
there' s a bad brand reputationor there' s a lot of complaints
from users, from the audience,from potential customers and customers because they don
' t get the attention they've been promised in the digital world.
(06:35):
That is why there has to bea congruence, a congruence in the work
between the agency, the marketing professionalwith the company to which it is serving,
so that the results are given andfor that money that it is spending
(06:57):
or that it is paying people isan investment and not an expense. This
is very important for there really tobe results and not only resulted from reach
and impressions and a list of customers, but for there to be results of
conversion to sales. And here's a second lie. They realize because
(07:24):
we have an inconsistency between what ispresented and the tension that is given in
networks and attention and what is presentedoutside these networks. Then there are two
lies, two lies that are verycommon and that happen a lot. Another
(07:47):
lie. A third lie may belinked to the story I tell as a
brand, I no longer talk aboutthe marketing professional, but I don'
t talk about the same company orbrand. What a story I' m
telling my audience, about my brand, about my products, about my services.
(08:11):
What am I delivering? And I' m not talking about the product,
the feature, but about the benefits, but about what situation that potential
customer, that customer, is goingto be in when using my products or
my services. But when I tellthis story it must be a story that
(08:37):
I have to believe it first asa brand, that all my staff has
to believe it so that the externaluser, the audience, the customers create
my story and, in addition tocreating it, provokes the sale or the
better purchase of my product or myservice, but it has to work,
(09:03):
it has to be a story thatworks and that is credible. If it
doesn' t work, what happens. It becomes a lie. Again we
have three lies and we can talkabout many other lies. In my case
(09:24):
and let' s think about different. Other marketing and digital marketing professionals,
several can grab and post and say, have their resume and say they are
experts at something. We can beexperts at the knowledge level. Nothing more.
(09:48):
We are not experts as experts,but we have the knowledge and we
understand how much this person becomes expert, that professional, when he carries out
everything he speaks, when he putsit into practice and also shows results.
(10:09):
This is another classic lie that occursnot only in marketing, but in many
other professions where so- called expertsappear who may be great studied, but
have never experienced, never applied whatthey know and what they know. This
(10:31):
point is important. This point iskey to any profession and key to digital
marketing and marketing, because the greaterknowledge and experience is acquired when you start
applying. Because, in addition,within this application there are different turning points
and different tools, different forms ofwork. They even create methodologies such as
(11:03):
what I have created, which isthe strategic action plan, that that strategic
action peace can be found on mywebsite. It is a methodology that allows
me to align my objectives with digitalmetric strategies and, in addition, to
carry out a thorough control not onlyof the results, but of the tasks
that will be carried out. Andhow I come to this from the experience
(11:28):
I have in digital marketing, butfrom the experience of knowledge, teaching,
learning, because I also learn,and from the work of consulting, digital
strategic management for brands, companies andprofessionals. This is a lie that usually
(11:54):
falls down quickly when you start tosee that in practice you can' t
do it, that you can't apply it. I hope that with
these pious lies or whatever you wantto call them, we are super focused,
(12:18):
let' s be clear if weare a brand, a company that
find the right professional to work digitalmarketing, our company is key to success
and is also key to the successthat the brand, the company and its
(12:39):
staff work in inconsistency with the digitalmarketing that has been hired. If there
is no such congruence again I willrepeat no matter what results the agency achieves.
These results are going to be erased, removed by the handles of the
(13:00):
company. Write down those lies Ijust told you. Write down, what
I tell you to do or actuallysuggest you do to avoid those lies and
to achieve results. See you soon. Stay on my networks like I do
(13:22):
my Kasapha and you can read myblog at Mikanasabha com I hope this episode
will be useful to you and itwill really be a reflection to you We
see when this has come. Atthe end of this episode, my name
(13:43):
is Mikael Asaphat, Mikael Asapkha.Com You find in all networks like Mikasuphut.
You' re listening to digital podcastmarketing. You understand or you die.
See you in a next episode,next Thursday. Every Thursday we have
a premiere, so I' mwaiting for you by these means. Hug
big and see you. My marriedwoman teaches with facio because she has digital,
(14:07):
the revolution. Learned muas the truth, my tires the freedom. Learn
by triumphing venoms. He saw toyof knowledge. Anything is possible in my
house and on my way such success. We will arrive with determined flower choose
(14:30):
your. Let' s get verificationon your course. Don' t stop
in the digital world anymore. Ofcourse she' s in nosy excuses.
I' m so acting with myhouse together. Advance s S. S.
(15:18):
S. S. S.
My married woman teaches with pacio markhave digital revolution. Learned you die the
truth, I tire of freedom,learn triumphing venges leave. I am knowledgeable
as possible my home and on mywrong path success. We will arrive with
(00:27):
determined flower choose you or we havewith verfinación choose your course do not stop
in the digital world clan this estusadasmaria. I' m so acting with
(00:49):
my wedding together. Advances Hello everyonefrom listening to Bolivia. My name is
Micaela Sabhad, Michael A Sabha comand you find me in all networks as
I throw my ca Souhat. You' re listening to Digital Marketing podcast.
(01:11):
You understand what you' re like. Today I want to bring you a
topic of reflection, of reflection forbrands, for companies. Why of reflection,
why we will talk about how Iattend, how I work towards my
(01:34):
clients from my company, from mybrand, why I bring that coblation.
Because after reading one of Sethgoding's books, where he talks about lies,
where he talks about marketeros being liars, I think he' s a
(01:56):
little right about this. Why ishe a little right because not everyone works
ethically, not everyone works to fulfillwhat they promise. And that' s
what makes a promise true or false, because if I promise something to my
(02:17):
potential client or to my client,it must be fulfilled as I have promised,
then, from there, a firstlie begins, one of the biggest
lies that just by selling I showmyself and report in an extravagant way,
(02:38):
indicating and showing things that I'm not going to give as if I
' m going to give them,or counting results, promising results that are
(02:59):
very likely not to happen, becausethat' s simple, I can'
t promise results about something that Ihaven' t worked on. This mainly
to understand in the digital realm,which is super important, why it often
happens that marketing or digital marketing companiesor supposed googles or supposed experts promise results
(03:23):
that are extravagant and unrealistic to beable to obtain potential leads customers or customers
depending on. So, everyone behindthe marks has to understand this so that,
(03:49):
in a very very simple way,we don' t get our fingers
in our mouths. I have tounderstand as a brand that the company person
marketing that will work me everything thatis digital must know, understand and have
(04:13):
worked for at least a while withmy brand to go promising results. I
could give a few approximates according toone' s experience, but I can
' t promise anything more than that. I can' t even promise an
increase in sales with a specific percentage. I can' t do it because
(04:34):
that parameter I can' t givewithout having a previous analysis and without working
with the brand. Another important pointis that the work of a professional marketing
person does not work only with thatprofessional marketing company. It works in conjunction
(04:57):
with the company to which that serviceis being given. If the company to
which I give the digital marketing servicedoes not correspond to my requirements, I
will hardly achieve a good online presence, perhaps there will be errors and failures
(05:19):
in the form of presentation and communicationof the brand, the products and all
the corresponding information, that is,the audience and the customers. Another important
point is that the digital marketing personcan do it in a super good,
(05:41):
efficient, effective, super persuasive,creative way, achieve big reaches and impressions,
even get potential customers that is,leads in a super effective way by
the work done. But then,these same people do not have the effective,
(06:08):
efficient attention, with the same momentumwith the same clarity as the networks
are presented. Outside of these,what' s going to happen is that
there' s a bad brand reputationor there' s a lot of complaints
from users, from the audience,from potential customers and customers because they don
' t get the attention they've been promised in the digital world.
(06:35):
That is why there has to bea congruence, a congruence in the work
between the agency, the marketing professionalwith the company to which it is serving,
so that the results are given andfor that money that it is spending
(06:57):
or that it is paying people isan investment and not an expense. This
is very important for there really tobe results and not only resulted from reach
and impressions and a list of customers, but for there to be results of
conversion to sales. And here's a second lie. They realize because
(07:24):
we have an inconsistency between what ispresented and the tension that is given in
networks and attention and what is presentedoutside these networks. Then there are two
lies, two lies that are verycommon and that happen a lot. Another
(07:47):
lie. A third lie may belinked to the story I tell as a
brand, I no longer talk aboutthe marketing professional, but I don'
t talk about the same company orbrand. What a story I' m
telling my audience, about my brand, about my products, about my services.
(08:11):
What am I delivering? And I' m not talking about the product,
the feature, but about the benefits, but about what situation that potential
customer, that customer, is goingto be in when using my products or
my services. But when I tellthis story it must be a story that
(08:37):
I have to believe it first asa brand, that all my staff has
to believe it so that the externaluser, the audience, the customers create
my story and, in addition tocreating it, provokes the sale or the
better purchase of my product or myservice, but it has to work,
(09:03):
it has to be a story thatworks and that is credible. If it
doesn' t work, what happens. It becomes a lie. Again we
have three lies and we can talkabout many other lies. In my case
(09:24):
and let' s think about different. Other marketing and digital marketing professionals,
several can grab and post and say, have their resume and say they are
experts at something. We can beexperts at the knowledge level. Nothing more.
(09:48):
We are not experts as experts,but we have the knowledge and we
understand how much this person becomes expert, that professional, when he carries out
everything he speaks, when he putsit into practice and also shows results.
(10:09):
This is another classic lie that occursnot only in marketing, but in many
other professions where so- called expertsappear who may be great studied, but
have never experienced, never applied whatthey know and what they know. This
(10:31):
point is important. This point iskey to any profession and key to digital
marketing and marketing, because the greaterknowledge and experience is acquired when you start
applying. Because, in addition,within this application there are different turning points
and different tools, different forms ofwork. They even create methodologies such as
(11:03):
what I have created, which isthe strategic action plan, that that strategic
action peace can be found on mywebsite. It is a methodology that allows
me to align my objectives with digitalmetric strategies and, in addition, to
carry out a thorough control not onlyof the results, but of the tasks
that will be carried out. Andhow I come to this from the experience
(11:28):
I have in digital marketing, butfrom the experience of knowledge, teaching,
learning, because I also learn,and from the work of consulting, digital
strategic management for brands, companies andprofessionals. This is a lie that usually
(11:54):
falls down quickly when you start tosee that in practice you can' t
do it, that you can't apply it. I hope that with
these pious lies or whatever you wantto call them, we are super focused,
(12:18):
let' s be clear if weare a brand, a company that
find the right professional to work digitalmarketing, our company is key to success
and is also key to the successthat the brand, the company and its
(12:39):
staff work in inconsistency with the digitalmarketing that has been hired. If there
is no such congruence again I willrepeat no matter what results the agency achieves.
These results are going to be erased, removed by the handles of the
(13:00):
company. Write down those lies Ijust told you. Write down, what
I tell you to do or actuallysuggest you do to avoid those lies and
to achieve results. See you soon. Stay on my networks like I do
(13:22):
my Kasapha and you can read myblog at Mikanasabha com I hope this episode
will be useful to you and itwill really be a reflection to you We
see when this has come. Atthe end of this episode, my name
(13:43):
is Mikael Asaphat, Mikael Asapkha.Com You find in all networks like Mikasuphut.
You' re listening to digital podcastmarketing. You understand or you die.
See you in a next episode,next Thursday. Every Thursday we have
a premiere, so I' mwaiting for you by these means. Hug
big and see you. My marriedwoman teaches with facio because she has digital,
(14:07):
the revolution. Learned muas the truth, my tires the freedom. Learn
by triumphing venoms. He saw toyof knowledge. Anything is possible in my
house and on my way such success. We will arrive with determined flower choose
(14:30):
your. Let' s get verificationon your course. Don' t stop
in the digital world anymore. Ofcourse she' s in nosy excuses.
I' m so acting with myhouse together. Advance s S. S.
(15:18):
S. S. S.
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