Episodio 116 Embudo de conversión digital

Sumérgete en el mundo del "Embudo de Conversión Digital" y descubre cómo transformar visitas en clientes leales. Aprende estrategias clave para optimizar cada etapa del embudo y maximizar tus conversiones. 🎯
Entiende como los objetivos influyen directamente en el embudo y como podemos trabajar este sin necesidad de buscar una venta como la conversión.
¡Escúchalo ahora y lleva tu marketing digital al siguiente nivel! 📈🔗 #Podcast #MarketingDigital #Conversión #EmbudoDeVentas


Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/marketing-digital-entiendes-o-mueres--4370629/support.

Episode Transcript

(00:00):
My house teaches with facio mark havedigital revolution. You learned the truth very
much, I' m tired offreedom. Learn that offending you come from
I am of knowledge is possible frommarriage and on my way such success we

(00:25):
will be count of mine flower chooseyour or less with detenficación, choose no
turuo. You must be one ofthe most digital worlds. Clan these tusadas.
I am already yours with my housetogether you advance hello to everyone from

(01:02):
Cochama, Bolivia. My name isMicaela Sabhad. Michael A Sabha com and
you find me in all networks likeSouthact mica arroba. You' re listening
to digital podcast marketing. You understandhow you' re reconversion that I did
so much to them with my hands. As I told you, this funnel

(01:23):
can change, not necessarily. It' s got to be iguanito. It
doesn' t all depend on whatit was about the targets, exactly who
said this super- beautiful stophany.I hope you don' t forget not
for the others. Well, lookwhat we have on the left side of

(01:49):
the process that I' ve alreadyshown you about imban marketing. They remember,
remember or not. When we talkeda little bit of data for the
content, we saw this process wasa horizontal process, because in different ways

(02:13):
we started to attract, we converted, we converted because we first converted users
committed to the brand, then intobits and loyalty. He remembers or doesn
' t. The monet marketing processis here on the left and here on

(02:35):
the right is the means to usefor this process. At the center we
find the famous conversion funnel. Everythingis related to everything. We can work
in different ways, in different visions. There' s the cough we said,

(02:57):
which is the base, the mainone. Take down the first one
where we attract audience. We attractaudience how we attract audience. With content
we have said Here, on theright is the means to use to attract
audience, blog posts, posts onsocial networks, which is content of interest,

(03:28):
problem solving content for our audience relatedto the area to the category of
our business. That doesn' tmean we' re going to publish advertising
all the time, that' sadvertising We mean publishing photos of our products.

(03:50):
A good content can be in talkingabout the problem that solves our brand.
For what, to attract those peoplewho have such problems and then give
them the solution with what with ourproducts and services we attract audience. Then

(04:14):
we' re getting leads. Betweenthis and this we have conversion on time,
yes, conversion in some way tobe our audience engaged, because not
the entire audience is engaged. Andto that compromised audience is now that we

(04:39):
' re going to turn into readshow which media we' re going to
use cameras, please, we're going to use a landing page content
of higher value gifts in exchange forwhat data. Then those leaks are going

(05:06):
to turn them into customers, becauseto those who have committed themselves to us,
to those who have left us data, it is to whom we can
sell why, because they have realinterest in what we offer and in this
area of the BOFOM, which isthe end in parentheses of the funnel,

(05:32):
is where we measure the roll,the return of the investment, because there
we enter money through the customers.How we do this part of the end
of the funnel. Let' ssay final in parentheses with email campaigns,

(05:56):
marketing, with paid advertising, thatis, with ads, on Facebook,
on Instagram, on Google ads andremarketing to the king marketing. That'
s why I' m trying toshow you what you' ve already seen.
So I kind of chased you aroundthe mark so you could keep seeing
what you were seeing and buying or. Anyway, that' s remarketing,

(06:17):
so it' s one of thecampaigns, one of the formats that are
handled and media in the box becausethat' s where we convert customers.
Then we need this kind of campies. Now and finally, we have loyalty,

(06:38):
because it is assumed that, afterhaving become customers, we seek that
our customers are faithful to us.Our conversion funnel can end up as a
customer, it can end up inkids leads. That depends on my goals,
it depends on what I' mmeasuring. How I am here in

(07:00):
the loyalty part, What are theactions, the means of customer service,
product and service. See if anyonecan think of it, how I could
use this same funnel to measure digitalmarketing work on social networks. I feel

(07:26):
like I' m going to putadvertising off, take note that I'
m going to sell a product.If I' m focusing on positioning,
on engagement, how I could beto see think about what I would put
up first, then in the middle. What the funnel would be like thinking

(07:48):
about metrics to see what they canthink of. Let' s just leave
you guys there thinking,' causeI want you to tell me what you
think. How would you do.They work for a brand that the main
objective of the brand is recognition,is to become visible, is to position

(08:15):
the brand. What would be thelast step of the funnel, How would

(08:37):
we end up seeing make it easierfor them, how they would end up
in gross. They think of metrics, they realize how I can put together
a conversion funnel in any way.Here the point is to understand what my
objectives are, what I am lookingfor, not just in a monetary way.

(09:03):
Now, in the return of investmentogically, it' s very focused
on the monetary issue, but we' re going to see how to calculate
that role to drive traffic to aform, for example, but not something
with red as such, for what, to bring audience. That' s

(09:26):
why we do everything that' shere with the Trafle We bring in an
audience. Here' s catch,capture page. That' s called landing
pages. But before this I wouldbe between this and this I would add
my engagement dice. I mean,not me as a brand, but the

(09:52):
public itself. If you are notcommitted to my brand, if you are
not attracted, if you do notinteract, difficult will open a capture page
and less will leave data. Nothard. For example, we will see

(10:15):
a company that makes grills or othertools to make churrasco, publishes a landing
page to download an ebook of formsof serge rasco. Let' s say

(10:35):
to me personally that' s notgoing to get my attention. I'
m not going to interact, becausehe didn' t see me not as
red meats, so he doesn't go. I should have been engaged
sooner or if I should have beenengaged to the brand. And I'
m sure if he showed up there, it' s by chance and I
didn' t interact. And ifyou didn' t interact it' s

(10:58):
because I have no interest less I' m going to apply. Imo.
That' s where I put itmore practically. That emook that' s
called to get those rebeats. Usuallythey call it glid magnif magnets to magnetize
or a magnet or to attract thatrefers from here. We usually ship with

(11:28):
the electronics. We can even poston social networks with paid advertising, for
what, in order to get moreto those people, to the leands and
thus turn them into customers. Withthis we have come to the end of
this episode. My name is MikaelAsapha of Mikel Asoukha. Com You find

(11:50):
in all networks like Mikas Ouphut.You' re listening to Digital Marketing podcast.
You understand or you die. Seeyou in a next episode, next
Thursday. Every Thursday we have apremiere, so I' m waiting for
you by these means for a bighug. My married woman teaches cupazio mark
Ten Digital, the revolution. Learned, you die, you do the truth

(12:15):
and you tire of freedom. Learnthat offending you have toy of knowledge everything
is possible from home and on myway such success we will arrive with determined
flower choose your Have committing, chooseyour mon do not stop anymore in the

(12:43):
digital world. The key is Maria. Excused. I' m so acting
with my house together. Go aheadand see you.