Episodio 117 Emprende con éxito: Guía definitiva para iniciar en marketing digital

¡Descubre cómo dar tus primeros pasos en el marketing digital! En este episodio, exploramos los elementos esenciales que todo emprendedor debe conocer: desde la creación de un sitio web impactante, el manejo efectivo de redes sociales, hasta las estrategias de email marketing y mucho más. ¡Inicia tu camino hacia el éxito digital hoy mismo!

Aprende más en mi blog.

Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/marketing-digital-entiendes-o-mueres--4370629/support.

Episode Transcript

(00:00):
My married woman teaches with facio markhave digital revolution, learned so much truth,
tires freedom, learns that offering revengesis of knowledge. It' s
not possible from home and on myway bad success. We will arrive with

(00:27):
determined flower choose your or less committing, choose your course, you must not
come any more you are the digitalworld of clan these tusadas. I am
already tuar with my house together youadvance hello to everyone from Cochabamba, Bolivia.

(01:03):
My name is Micaela, the sabrademicof the sabha com and you find
me in all the networks like micasophut you' re listening to the podcast.
Digital marketing you understand homo you're good. I' m going
to give you a super simple andcomplete concept at the same time as what

(01:26):
digital marketing is. Digital marketing isn' t just selling nets, it'
s not social media. Just digitalmarketing involves a website, involving email,
marketing that is sending and emailing massivelywith specialized platforms. In this it involves
using social networks. Then they involveyou in various things, including a blog,

(01:46):
that you can put on a website. All these things, which will
help overcome the image of a brandto sell more depending on the objectives.
Because we' re talking about digitalmarketing, it' s practically what marketing
is, but for digital media that' s the only difference. I mean,

(02:07):
the difference is in the media,not in what we' re going
to do, because we also haveto make a plan, strategies, goals,
goals, etcetera. This whole thinghas to be a fuck. So
we need all this to be ableto do digital marketing comes to be practically
the same. You understand me nowfirst what you can do as an entrepreneur.
If you' re an entrepreneur,you don' t have much budget.

(02:30):
The main thing for you is tostart using Facebook in a professional way.
By that I mean that you enablea Facebook page, your brand,
your company to create that image andthis positioning you need. That is the
first thing you have to do andfrom there you will be able to sell
your products or services, whether onthe page, in groups, etcetera.

(02:54):
There are many things you can doto position to mark on Facebook. Te
Commentacebook because it is the platform themost widely used social network worldwide and mainly
in Bolivia. So, if youwant to start out there it' s
something simpler. You don' tneed any of these technical things. You
need to have your brand defined.You need to have clear goals of why

(03:16):
you want to put your brand there. And also or you don' t
have to forget to have a wolfand the name of your brand well established,
because if in this it is verydifficult that you stand and you can
sell a product or services according toyour category, to your area. This
part is super important before you startmaking an image on Facebook. And all

(03:38):
of that has to be super clearabout what its objectives are, because it
pursues objectives you' re not goingto see which way forward to reach those
goals. I recommend that if youhave no idea what marketing is and all
this topic look for information about whata foda is, which is like the
main part so that you can understandwell where your human company is standing and

(03:59):
from there start to generate everything youneed are goal strategies and generate your logo
if you don' t have itand if you don' t have the
budget, there are lots of freeInternet tools to be able to generate these
logos in a free way. Andyou can start that way, because in
the end we all start in away maybe like that, because you don

(04:20):
' t have the budget. I' ve started like this. Then it
' s the way. And ifyou want to ask me some questions with
great pleasure, there you can findme in such networks there is so much
variety, so many webinarts are onlineseminars that the truth I have nothing in
mind, right now in my head, but there are many, not only
in Bolivia, but internationally. Sothis is the opportunity we have to be

(04:42):
able to train ourselves. It's like the key point to get started
If we don' t have marketingor digital marketing knowledge and want to get
into this world. That is thekey moment because in addition, many,
many events, events and universities havestarted to generate free things that were paid
for because they are trying to socialize, to help people. So you have

(05:05):
to take advantage of this moment,you have to take advantage of and look
for that kind of information, thatkind of content courses that exist, that
are now free and that can helpus. And if we talk about the
other side, also one, asan entrepreneur from the passion from the knowledge.
You have also can give that kindof webinars and be able to share

(05:26):
the knowledge that, somehow, first, we will know ourselves as brands,
as experts in what we know howto do and second, we are also
showing ourselves to sell our products orservices. Then they' re things that
are going to help us grow likebrands. That one has to understand very
seriously that digital is not from nightto morning. It takes time to position

(05:50):
know and right now it' sharder because everyone is on the Internet,
everyone publishes content. Then we havea quantity of content that wasn' t
there before. This content has growna lot. So the scope, therefore,
may also not be going down butit' s not going to be
the reach we could achieve, becausethere are a lot of people and a

(06:11):
lot of content in the networks.They understand me then a little bit of
that influences the theory of small companies, at least in Bolivia, what they
do is sell on social networks.But the problem for the consumer is also
that many times this is false andthere have been scams about it. There
have been no people who have paidfor boxes of beards and in the end

(06:33):
it never came to him. AndI know there have been people who have
already been arrested. And all thenyou have to be very careful and that
happens because people don' t knowthe medium. For example, many times
I' ve seen and I realizeand research to see if really with the
person I' m talking to isreal if you' re not going to
rip that off for me. Youhave to be very careful. You don

(06:53):
' t have to be so openor so free to shop, for example,
on Facebook, because, unfortunately,there are many people who see us
swindling, and not just in Bolivia. It happens everywhere. Of course,
as I mentioned earlier, the issueof being able to monetize our passion is

(07:15):
important and is a key moment tobe able to do this. What do
I mean by this? For example, I, like Micaela Sabja, love
to suddenly make recycled billutery. Thatrecycled billutery. It can be a business
for me. Then do that kindof thing and if I' m not
going to do it as a businessto sell the billutery. But I have

(07:36):
the knowledge of how to do it. Let' s start offering this knowledge
to sell as courses seminars on howto elaborate billutery is recycled. That kind
of thing is an example of recycledbilluery, but there may be other kinds
of passions that are more useful atthe time. She makes one person offer

(08:01):
yoga and I think she' snot the only one. There are a
lot of people who are offering yogatoday and I think a lot of people
need that kind of stuff to relax, to be calm. And if we
' re going to pay, becausewhat we want today is to be calm.
Then that kind of thing can helpus. Another thing is that if
we start today, even if wedon' t receive money, in cash,

(08:24):
right now it will help us tobe able to position our brand and
be attentive to the moment we canalready start selling. Unfortunately, we can
' t. We can' tdo anything overnight if we haven' t
done anything, I mean, itdoesn' t work that way. But
it' s the key time tostart showing up as a personal brand suddenly
with our passion and start offering whatwe do for free to position ourselves.

(08:48):
That' s key because already afterwe get out or we' re about
to get out of all this,we' re going to get to know
each other, we' re goingto have a certain positioning and we'
re going to be able to sellthat wait for things to happen, because
we know that this situation is goingto take a while. And the truth
has taken a long time. Ihave seen many that when they have realized,

(09:09):
after two months, they have realizedthat everything was going to stay the
same then they have said we donot have to see what to do,
because we cannot continue like this.Obviously, no one, no one could,
no one could always get a verytrue weight. And there are dance
academies, for example, here inBolivia, because I have passed, that
have started to generate dance courses online. And it can be done. All

(09:35):
this. It can be done.It' s a question of thinking,
of knowing the platforms and doing it. Nothing' s impossible. It is
a matter of really having the impetusto do so. All over the net.
They don' t find Mikasabha asit is there on the screen and
well, on my website, onmy blog is WWW. Micae la sabha

(09:56):
com where you will be able tofind a lot of content about everything I
' m talking about, which isgoing to help you in fact, I
have an article that says chrisis achance for digital marketing. I invite you
to read it and read the articlesare present there that I know will be
of much use, especially to entrepreneurs. And well, there they are going

(10:16):
to find information and they can alsowrite me on the networks like Mikasabha and
ask him with this we have cometo the end of this episode. My
name is Mikael Asaphat of Michael Asaphat. Com You find me in all networks
like mika Uphut arroba. You're listening to Digital Marketing podcast. You
understand or you die. See youin a next episode, next Thursday.

(10:37):
Every Thursday we have a premiere,so I expect them by these means a
big hug and we see each other, in my casapsea com facion marketing TIGI
promo volume size is the truth mountarpican sa libertad or the fears of knowledge.

(11:01):
Everything is possible my home and onmy way such success. We arrived
with determined flower ELIGE turo. Wehave a determination to choose your rufous.
You don' t owe the mostin the digital world s mariasusadas. I

(11:28):
' m already with my box.Together, move forward.