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Inicialmente un proyecto de audio, la transición a video en Spotify no solo generó un aumento del 36% en la audiencia en solo un mes, sino también una inesperada y sustancial fuente de ingresos.
Williamson destaca la facilidad con la que se obtiene este dinero adicional, ya que gran parte del trabajo de producción de video ya se realizaba para otras plataformas.
Además, el cambio ha fomentado una interacción más profunda y reflexiva por parte de la audiencia de Spotify, lo que ha permitido a Chris reinvertir en la expansión del podcast, incluyendo la construcción de un estudio y la contratación de personal adicional.
Artículo: https://creators.spotify.com/es-419/resources/case-study/modern-wisdom-spotify-partner-program
Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/marketing-digital-para-podcast--2659757/support.
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