Marketing Mix

Marketing Mix

The realm of marketing is constantly evolving, but the qualities of a successful leader remain. Join Jeff Ragovin every week to hear the leaders of today discuss the strategies of tomorrow. What works, what doesn't and what might the future hold? This marketing podcast reveals all.

Episodes

Joshua Palau, Chief Media and Activation Officer, PHD

June 3, 2021 • 26 mins
Joshua discusses navigating the new media landscape, the cookieless future, and the value of second-party data for brands.
Mark as Played

Jay Livingston, CMO, Shake Shack

May 28, 2021 • 21 mins
Jay discusses Shake Shack’s adaptive strategy during the pandemic, participating in 420 celebrations and the overlap between QSR and cannabis.
Mark as Played

Special: OkCupid, Columbia Care, Uber

March 5, 2021 • 42 mins
Leaders from OkCupid, Columbia Care, and Uber look back on the past year to discuss the success of their adaptive business and marketing strategies, agile leadership approaches and redefining business acquisitions in the midst of a global pandemic.
Mark as Played

Melissa Hobley, Global CMO, OkCupid

February 8, 2021 • 28 mins
Melissa discusses OkCupid’s progressive marketing campaigns, the rising importance to users of including cannabis consumption preferences in dating apps, and how dating app engagement sky-rocketed during lockdowns.
Mark as Played

Craig Dubitsky, Chief Innovation Strategist, Colgate-Palmolive & Founder of Hello Products

January 28, 2021 • 30 mins
Craig discusses partnering with Colgate, the single most penetrated brand in the world, creating hemp and CBD oral care product lines for the mainstream consumer, and developing compliant product packaging with traceable lab reports.
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Paige Guzman, CMO, Lagunitas Brewing Company

January 11, 2021 • 30 mins
Paige discusses the growing trend of substituting alcohol with cannabis, how she encouraged a Fortune 500 company to invest in Canopy Growth, and her role in building the THC-infused bev-alc brand Lagunitas Hi-Fi Hops.
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Jackson Jeyanayagam, VP, GM DTC, The Clorox Company

January 7, 2021 • 24 mins
Jackson discusses launching the Burt’s Bees CBD line, the power of high-quality consumer targeting, and why cannabis audiences are the new gateway to growth for big brands.
Mark as Played

Joshua Rahn & Steven Rosenblatt, Co-Founders & Partners, Oceans Ventures

March 4, 2020 • 29 mins
Joshua and Steven discuss their careers at Facebook and Foursquare, their journey launching Oceans Ventures and how they’re helping other Founders to launch successful startups

Show Notes: https://podcast.socialnative.com/marketing-mix-oceans-ventures
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Soyoung Kang, CMO, eos

February 5, 2020 • 21 mins
Soyoung discusses her role as the first-ever CMO at eos, the biggest challenges and opportunities for beauty marketers in 2020, and strategy for the brand’s recent #MakeItAwesome TikTok campaign that generated over 3 billion views.

Show Notes: https://podcast.socialnative.com/marketing-mix-eos
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Chad Bronstein, Founder & CEO, Fyllo

January 30, 2020 • 24 mins
Chad discusses breaking into the unknown of cannabis advertising, how Fyllo is creating safe marketing automation for cannabis brands, and his strategy for shaping company culture from inception to acquisition.

Show Notes: https://podcast.socialnative.com/marketing-mix-fyllo
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Ghadi Hobeika, US CMO & Group CDO, Unibail-Rodamco-Westfield

January 22, 2020 • 17 mins
Ghadi discusses digital, data and customer engagement strategies, the role of Silicon Valley in retail spaces, and the top technologies and trends reshaping in-store experience in 2020.

Show Notes: https://podcast.socialnative.com/marketing-mix-urw
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Savannah Sachs, CEO, TULA

January 15, 2020 • 18 mins
Savannah discusses creating customized digital experiences, when and why direct-to-consumer beauty brands need to expand into third-party retailers, and the value of influencers in driving revenue in 2020.

Show Notes: https://podcast.socialnative.com/marketing-mix-tula
Mark as Played

Eric Kuhn, Co-Founder & CMO, Layer3 TV

January 8, 2020 • 26 mins
Eric discusses improving customer experience in the golden age of television, his experience launching the first new cable company of the decade, and how his love for the arts and storytelling earned him a Tony award for producing a Broadway show

Show Notes: https://podcast.socialnative.com/marketing-mix-layer-3-tv
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Michael Rothman, Co-Founder & CEO, Fatherly

December 18, 2019 • 20 mins
Michael discusses how to life stage market to men, why brands often play an important role in shaping progressive gender norms, and the direct value of SEO and email marketing today.

Show Notes: https://podcast.socialnative.com/marketing-mix-fatherly
Mark as Played

Karen O'Brien, VP of Social Media, Signet Jewelers

December 11, 2019 • 20 mins
Karen discusses how to activate authentic influencer marketing campaigns, the shift from static image to story content, and the democratization of content creation on new platforms.

Show Notes: https://podcast.socialnative.com/marketing-mix-signet-jewelers
Mark as Played

Kristen D'Arcy, CMO, PacSun

November 6, 2019 • 25 mins
Kristen discusses her incredible career in marketing that named her in AdAge’s 40 Under 40, how she has revamped multiple global brands with a digitally-driven eCommerce strategy, and why brands shouldn’t apply a one size fits all approach to creative moving into 2020.


Show Notes: https://podcast.socialnative.com/marketing-mix-pacsun
Mark as Played

Eunice Byun, CEO & Co-Founder, Material Kitchen

October 29, 2019 • 28 mins
Eunice discusses the launch and development of her direct-to-consumer brand, the decision to start partnering with well-aligned third-party distributors, and how platforms like Pinterest are getting more consumers into the funnel.

Show Notes: https://podcast.socialnative.com/marketing-mix-material-kitchen
Mark as Played

Josh Cole, CMO, Sky Zone

October 17, 2019 • 28 mins
Josh discusses the creative advantages of marketing in the entertainment sector, the importance of earned media and publicity, and the value of media integrations with Hollywood movies.
Mark as Played

Dan Reich, CEO & Co-Founder, Troops.ai

October 8, 2019 • 23 mins
Dan discusses the power of chatbots, the ways in which instant messaging is reshaping the way businesses communicate internally, and how Troops.ai is building upon platforms like Slack to improve businesses’ CRM, sales pipelines and revenue.
Mark as Played

Will Flaherty, VP, Growth, Ro

October 2, 2019 • 25 mins
Will discusses building trust through different channels in the healthcare market, the importance of analyzing media consumption habits, and Ro’s successful television ads and sports partnership with MLB.
Mark as Played

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