Marketing Mix

Soyoung discusses her role as the first-ever CMO at eos, the biggest challenges and opportunities for beauty marketers in 2020, and strategy for the brand’s recent #MakeItAwesome TikTok campaign that generated over 3 billion views.

Show Notes: https://podcast.socialnative.com/marketing-mix-eos

Chad discusses breaking into the unknown of cannabis advertising, how Fyllo is creating safe marketing automation for cannabis brands, and his strategy for shaping company culture from inception to acquisition.

Show Notes: https://podcast.socialnative.com/marketing-mix-fyllo

Ghadi discusses digital, data and customer engagement strategies, the role of Silicon Valley in retail spaces, and the top technologies and trends reshaping in-store experience in 2020.

Show Notes: https://podcast.socialnative.com/marketing-mix-urw

Savannah discusses creating customized digital experiences, when and why direct-to-consumer beauty brands need to expand into third-party retailers, and the value of influencers in driving revenue in 2020.

Show Notes: https://podcast.socialnative.com/marketing-mix-tula

Eric discusses improving customer experience in the golden age of television, his experience launching the first new cable company of the decade, and how his love for the arts and storytelling earned him a Tony award for producing a Broadway show

Show Notes: https://podcast.socialnative.com/marketing-mix-layer-3-tv

Michael discusses how to life stage market to men, why brands often play an important role in shaping progressive gender norms, and the direct value of SEO and email marketing today.

Show Notes: https://podcast.socialnative.com/marketing-mix-fatherly

Karen discusses how to activate authentic influencer marketing campaigns, the shift from static image to story content, and the democratization of content creation on new platforms.

Show Notes: https://podcast.socialnative.com/marketing-mix-signet-jewelers

Mark discusses marketing an intangible service in a highly regulated industry, building trust and credibility without third-party validation, and why high-value purchase or investment decisions are the most rewarding challenge for financial marketers.

Kristen discusses her incredible career in marketing that named her in AdAge’s 40 Under 40, how she has revamped multiple global brands with a digitally-driven eCommerce strategy, and why brands shouldn’t apply a one size fits all approach to creative moving into 2020.


Show Notes: https://podcast.socialnative.com/marketing-mix-pacsun

Eunice discusses the launch and development of her direct-to-consumer brand, the decision to start partnering with well-aligned third-party distributors, and how platforms like Pinterest are getting more consumers into the funnel.

Show Notes: https://podcast.socialnative.com/marketing-mix-material-kitchen

Josh discusses the creative advantages of marketing in the entertainment sector, the importance of earned media and publicity, and the value of media integrations with Hollywood movies.

Dan discusses the power of chatbots, the ways in which instant messaging is reshaping the way businesses communicate internally, and how Troops.ai is building upon platforms like Slack to improve businesses’ CRM, sales pipelines and revenue.

Will discusses building trust through different channels in the healthcare market, the importance of analyzing media consumption habits, and Ro’s successful television ads and sports partnership with MLB.

Mark discusses how marketing in the healthcare space has evolved over the last 20 years, the impact of the internet on healthcare brands, and the shift in power from physicians to patients in the new media era.

AJ discusses her experience on the founding team at Rent the Runway, the importance of democratizing the design process for consumers in 2019 and the challenges and benefits of building a digitally native brand.

Sarah discusses creating personalized in-store experiences, building 360 holistic content marketing strategies, and reaching consumers beyond retail proximity.

Rachel discusses how she came to fill a senior global position at the Gap at the young age of 24, her decision to leave and start her own business in the social video shopping space, and how MikMak is fulfilling a scalable gap in the e-commerce ecosystem while improving the consumer journey.

Jay discusses his decision to move on from a Fortune 500 company after 20 years, his role as the first-ever​ CMO at Shake Shack and the importance of an art and science equilibrium in marketing.

Matt discusses building trust in the OTC medical market, the importance of educational marketing as an industry disruptor and why DTC websites are still important in the age of online marketplaces.