Yoann talks advantages to marketing on a “dying” platform, empowering their sellers as mini-entrepreneurs and leveraging events and workshops to improve the platform’s user-generated content. In his path from engineer to marketer, Yoann describes the need for innovation and testing to challenge marketing status quo and how being a pioneer in an uncommon space has given Depop a unique edge.
Alysse talks breaking the taboo of CBD snacks, capitalizing on cultural tensions in consumption and shifting from a subscription service to a membership model. In sharing her top tips on leading a complete company rebrand, Alysse discusses data-driven messaging in two-sided marketplaces and the importance of defining a brand persona.
Sandra talks successfully shifting luxury heritage brands into the digital landscape, the value of localized influencer marketing strategies and how to avoid the risk of offensive brand messaging. In discussing the impact technological innovations have on the fashion industry, Sandra shares how Diane von Furstenberg is using nuanced methods of customer service to provide the ultimate shopping experience by bridging the gap between ... Read more
Eric talks how Postmates became a household verb, the creative success of its current out-of-home advertising campaign and the future of the on-demand gig economy. In discussing how celebrities such as Iggy Azalea have become an integral part of the Postmates brand, Eric shares his tips on how and when to leverage macro-influencers.
Tina talks curating experiential marketing popups, generating tri-directional conversations with consumer communities, and keeping costs low with a direct-to-consumer model. Reimagining what it means to be a brand, Tina describes how Brandless is tackling the paradox of choice modern consumers face.
Jessica talks market-based solutions to sustainability, achieving impact at scale, and the importance of earned media. With the recent launch of the Impossible Burger 2.0, Jessica discusses success at CES 2019, a new partnership with fast-food giant Burger King and how they’re handing the keys over to consumers with new supermarket distribution plans.
Melissa talks driving positive social change through marketing, her experience in launching the infamous DTF campaign and the value of anthropologists for brands wanting to make a cultural impact. In discussing OkCupid’s recent Game of Thrones campaign, Melissa describes how the dating app is committed to creating deeper, meaningful connections that users have often been deprived of.
Elana talks influencer marketing, growing a business through e-commerce and international expansion into the Chinese market. With over twenty years of experience at companies such as L’Oreal, Avon and Estée Lauder, Elana delves into the benefits of managing a smaller brand.
Sabena discusses trends in e-commerce, the importance of a personalized online experience and fulfilling a gap in the marketplace. Listed in Forbes 30 under 30, Sabena shares her top tips for women starting a business.
Terry and Jiake discuss launching a mission-based company, re-imagining the Patagonia model and the demand for community building through crowdsourcing.
Charlie discusses keeping up with global brand expectations, personalization’s role in brand affinity and maintaining customer loyalty in the age of Amazon.
Luke describes transitioning the online brand into brick and mortar, the role of UGC for improving in-store experience, and competing with established players in the market.
Hanneke describes her journey at Unilever, the importance of transparency in marketing and global developments in purposeful purchasing.
Vimla tells the story of Equinox’s evolution into a lifestyle brand, plans for opening the first Equinox hotel and the importance of incubating ideas.
Ryan assesses purposeful marketing trends, tapping into consumer emotion and the notion of authenticity defining the industry today.
Gemma discusses her leadership in the Fearless Girl campaign, building for mobile, and what an in-store experience really means.
Doug tells the story behind Pearle Vision, redesigning iconography of a traditional brand, and new opportunities for brick and mortar stores in the age of Amazon.
Mike talks launching a technology-driven hotel operator, the evolution of personalized guest experience and hospitality trends in 2019.
Charisse discusses omnichannel marketing strategies, enhancing in-store retail experience and ways to measure influencer impact.
Candace reveals her thinking behind the world-famous cupcake ATM, the impact of celebrity advocacy and the evolution of UGC in product marketing.