Ep. 38 - Ken Burke: Use E-Learning To Build Trust For Your Business

Starting e-commerce in 1995, Ken Burke (www.KenBurke.com) and his company "Market Live" had retailers such as Disney, Warner Brothers, Armani, Party City, and many others using his software. His clients were doing 2 billion dollars in sales per year.

Now, Ken has sold his company and is focusing on e-learning for businesses. E-learning can be used to teach your customers and leads to do things themselves, or educate them about how your business can help them.

Chapters:

00:46 – Dealing with daily challenges as an entrepreneur (at any level)
01:49 – Ken’s impressive e-com background
05:47 – Advice from Ken: Be aware!
09:38 – How Ken identifies where “funnel” problems occur
13:31 – Does your product or service pass this test?
16:20 – E-Learning’s evolution
17:00 – E-Learning trends
23:40 – Businesses using e-learning today
26:10 - How entrepreneurs can use E-Learning
31:24 – Advice from Ken: Giving before receiving
32:10 – The future of E-Learning (including the Metaverse)
41:37 – The importance of messaging
46:00 – Advice from Ken: Listen to signals
52:00 – Ken’s book “Prosper” and contact info


More marketing resources from Tim Burt:

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