Mastering Your Message

Mastering Your Message

Are you confused on how to effectively craft and deliver your message? Communications Specialist J Cleveland Payne produces the Mastering Your Message, a weekly companion podcast to his online message training course of the same name. Look for a new episode every Thursday in your podcast feed, or at the website masteringyourmessage.info.

Episodes

Turning Your Sad Story Into A Motivation Message (MYM 079)

January 10, 2023 • 19 mins
Your current situation may seem like a story that showcases an ongoing horror in your life or ends in a tragedy. That sad story can still be a source of motivation and may score new followers and customers if appropriately told.
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New Launch, Refreshing Focus & Direction For Mastering Your Message (MYM 078)

January 3, 2023 • 13 mins
2023 begins with a new perspective, and we've got some new ideas on how to move forward with Mastering Your Message.
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MYM #077 - Don't Fall In Love With An Idea At First Sight

January 18, 2022 • 10 mins
A message is born from ideas, so ideas are important in the world of a creator. But the tendency for a creator to fall in love with particular ideas before they have been rafted into proper messages is a danger one.
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MYM #076 - Welcome To The Sales Team

January 11, 2022 • 14 mins
If you are looking to build a following by spreading messages as an extended part of your life...you are in sales. Here are four skills you need to be successful in sales (and messaging).
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MYM #075 - The Internet Is Not A Friend To Your Message

January 4, 2022 • 14 mins
The internet has made content distribution cheap and content 'inspiration sources' easily accessible. But those factors do not easily equate to an easy way to target your prime audience or easy to not become more noise and disinformation.
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MYM #074 - Knowing When To Quit

August 24, 2021 • 31 mins
Not sure when to give up a project? This episode may not produce the a real answer, but it does lay the groundwork for how you can come to terms with the need to make the decision.
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MYM #073 - Getting Followers, Subscribers, And Downloads

August 17, 2021 • 23 mins
Being a creator means creating for the purpose of other people to admire your work. But how do you find more people to admire your work?
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MYM #072 - Is It Worth Your Time And Effort?

August 10, 2021 • 18 mins
Content creation take a good amount of time and effort. How do you know if what you have to put into it will ultimately be worth it?  
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MYM #071 - How To Be A Content Creator

August 3, 2021 • 20 mins
Becoming a content creator is just as simple as creating content. And also, not quite as simple.
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MYM #070 - What Are Story Arcs?:

July 27, 2021 • 16 mins
Every time you tell a story, whether fiction or non-fiction, you follow a three-step story arc. Here is a basic explanation.
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MYM #069 - Your Message Matters

July 20, 2021 • 15 mins
It is hard just keep creating content when you are starting out with little to know audience. Keep creating anyway. Your message matter.
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MYM #068 - The Times Have Changed, And So Will Mastering Your Message

July 6, 2021 • 11 mins
The focus of Mastering Your Message is changing with the times. The focus in now on helping content creators get better at their messaging and processing. This episode is an explanation of why and how.
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MYM #067 - How Do Rumors Get Started...And Why You Should Start A Few Of Your Own

June 15, 2021 • 18 mins
Inspired 1986 hit single "Rumors" from Timex Social Club, we compare the spread of rumors meant to tear down with grass roots moments meant to build up, and how the tactics used in both should be in your storytelling toolbox.
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MYM #066 - Why Not You?

June 8, 2021 • 19 mins
You don't have doubts about your message, but about you being an effective message of that particular message. It (mostly) doesn’t matter who you are and how much knowledge and experience you have, as long as you are presenting from the right point of view.
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MYM #065 - Setting The Hook To Reel In Listeners To Your Story

June 1, 2021 • 21 mins
Tales of great fishermen and sales pitches from diamond level account execs are both just stories being told to hopefully willing listeners. You can help all listeners get into your stories with the right hook to reel them in.
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MYM #064 - Does The Message Change When You Change The Messenger?

March 2, 2021 • 18 mins
I played an inspirational message from a thought leader I follow on YouTube. Ten minutes later, I stubbled upon anther video and watched another person deliver a near identical message of inspiration. They said the same thing in words, but did I actually hear the same thing from both speakers?
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MYM #063 - What Do You Do When You Lack Means For Promotion

January 5, 2021 • 16 mins
As you begin your journey of spreading your message, you will probably not be so lucky to have a solid mechanism for promoting yourself. This episode offers some advice on how to make that work.
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MYM #062 - What Can You Say When You Have No Audience?

December 29, 2020 • 18 mins
When you are starting out and do not have much of an audience, you may think it is a time to be down. But it is actually one of the best times of your career, as you have the ability to test just about everting about yourself, your style, and your message.
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MYM #061 - Being Prepared For A Virtual Event

December 22, 2020 • 18 mins
Due to the restrictions of travel and gathering at the time of this recording, doing events ‘virtually’ is the only way to get in front of people to deliver your message. But the process is different than showing up to a live venue and walking on a stage to talk.
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MYM #059 - Paying To Speak At An Event

December 15, 2020 • 17 mins
If you are given the chance to speak on stage, but you’ve got to pay a fee for the spot, is that spot worth paying for. It just might be.
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