Renata Altenfelder, da Renner: ‘Pessoas precisam ter liberdade para expressar identidades pela moda’

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May 26, 2025 • 36 mins

Como os varejistas têm se adaptado ao comportamento digital do consumidor? E como personalizar anúncios com a ajuda da inteligência artificial? O episódio #213 do programa Mídia e Marketing recebe Renata Altenfelder, diretora de marketing do ecossistema da Lojas Renner S.A.. O papo ainda passa pela estratégia de criação de collabs, como a recente feita pela marca com o cantor Gilberto Gil, e sobre os desafios de alinhar estratégias de longo prazo com a entrega de resultados de curto prazo.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Renata Altenfelder, da Renner: ‘Pessoas precisam ter liberdade para expressar identidades pela moda’