September 26, 2025 • 12 mins
Episode Summary
Join me for a very special 10-year anniversary episode as I reflect on a decade of content creation and the story behind 155 consecutive podcast episodes and my exciting pivot into AI technology. From Adobe tutorials to RAG systems, discover how I evolved from Tech Handyman to RAG Handyman and what's next for the Mike Murphy Content Factory.
🎙️ The Podcast Origin Story
- Launching Mike Murphy Unplugged in September 2015
- The challenge of writing 3,500-word scripts weekly
- 155 consecutive episodes before taking a much-needed break
- Career opportunities that came from podcasting consistency
🎥 Content Creation Journey
- Building 1,700+ YouTube videos over 10 years
- The legendary 365-video challenge in 2017
- Evolution from Tech Handyman to specialized expertise
- Balancing audio, video, and written content across platforms
🤖 The AI Transition
- Making the scary pivot from Adobe tutorials to AI content
- Why Mike went "full nerd" on artificial intelligence
- Learning Python, terminal commands, and automation workflows
- Building an AI playground on a virtual private server
🧠 RAG Systems Deep Dive
- RAG Explained: Retrieval-Augmented Generation for content creators
- Building AI knowledge bases from your existing content
- Real-world applications for creators and small businesses
- The Mike Murphy Content Factory concept
🔧 Becoming the RAG Handyman
- Evolution of identity: Tech → Podcast → AI → RAG Handyman
- Mission: Making complex AI systems accessible and practical
- Target audience: Content creators and small businesses
What RAG Can Do For You
- Content Generation: Build on your existing work with new ideas
- Course Creation: Develop outlines that match your teaching style
- Script Writing: Maintain your unique voice across formats
- Audience Engagement: Answer questions using your knowledge base
- Content Repurposing: Seamlessly adapt content across platforms
- Pattern Recognition: Discover insights hidden in your content library
My Current AI Stack
- Daily AI Companions: ChatGPT, Claude, Grok
- Programming Language: Python
- Development Environment: MacOS Terminal + Code Editors
- Infrastructure: Virtual Private Server for AI experimentation
- Focus Area: RAG (Retrieval-Augmented Generation) systems
Next Steps & Future Plans
- YouTube Priority: Growing from 40K to 100K subscribers for that Silver Play Button
- Podcast Return: Working toward consistent Mike Murphy Unplugged schedule
- Content Factory: Building AI-powered content creation systems
- Education Focus: Making complex AI accessible for creators and small businesses
Resources & Links
📧 AI Newsletter
AI Unplugged - Weekly AI insights every Friday morning
Subscribe: aiunplug.io
🎥 YouTube Channel
Weekly AI tutorials and shorts
Subscribe: [Mike Murphy YouTube Channel]
📱 Social Media
Twitter/X: @mikeunplugged
Connect With Me
🌐 Website
📧 Newsletter
🎥 YouTube
🐦 X
💼 LinkedIn
Thanks for joining me on
Subscribe To Weekly Newsletter:
AI Unplugged
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Mike Mur (00:03):
Episode one sixty two.
The ten year anniversary show.
It has been ten years since I started this podcast and my content creation business and Ihave never been more excited for where it is headed.
So welcome to this very specialMike Murphy Unplugged.
I am your host, Mike Murphy, andwith you today, recording this
(00:31):
episode in year number ten.
I mean, I should be over fiveis counting in this episode?
The story behind ten years ofpivot into AI.
Why?
I went from Adobe tutorials totransition really was.
(00:53):
My current AI deep dives, myevolution from podcast handyman
to tech handyman to now raghandyman.
And what is next?
My AI roadmap.
The beginning.
Let's head back to September ofI'm sitting at my desk in my old
(01:14):
beach cottage, absolutelyoverwhelmed by all of the tech
knowledge bouncing around in myhead.
Years of creative work, Adobepodcasts, and more online
person should consume.
I had this burning desire toput myself out there, but I
(01:39):
I loved podcasts, so I said, whyI gave myself less than thirty
days to figure out how to launcha podcast, how to record and
edit in Adobe Audition, andwithout a clue of what I was
doing.
I published episode number onewas one of the proudest moments
(02:03):
I did not expect it to be easy,episode every single week.
I would write these massivescripts that I would record word
doing right now.
I started by teaching podcastingstruggles of building an online
(02:29):
I made it to one hundred andbefore I hit the wall, and
Now, I am a stickler forgive up or fail.
But it was really taking a tollfull time in a podcast startup,
(02:50):
podcast, by the way.
This show also got me to write abook, Land me a course deal with
Domestika.
Mastika.
It introduced me to a ton ofand creator world.
But as soon as the podcastof a burden than something that
(03:11):
take a break.
But one thing was for certain II was just putting it on a
The content creation machine.
As soon as I publish episodenumber one, I committed myself
to being a content creator andtutorial maker.
So while the podcast was myworkshop and priority.
(03:36):
If I learned something useful, Itutorial on the spot.
And this simple formula hashundred videos currently
Over these ten years.
And boy did those earlyBut I worked really hard on my
short, clear and concisetutorial style.
(03:59):
And in twenty seventeen Isixty five videos in a row,
I also wrote hundreds ofmy content creator trifecta of
And when anyone asked me what Idid, I just said I was a tech
(04:22):
handyman because I was prettymuch an octopus, dabbling in
every tech nook and cranny Icould find.
Then the future came a knockingWhile I have been creating
content consistently about techand creativity for ten years
plus, I've never been moreexcited about where tech is
(04:44):
heading than I am right now withAI.
But making this transition fromAI content, I've definitely
Is this the right move?
Picture this you've spent aexpects things like Adobe After
(05:05):
suddenly you want to startvibe coding and cloud code and
Rag.
Who is this person?
The algorithm doesn't know whatYour audience is confused, but
deep down you know this is thefuture and you cannot not go all
(05:27):
in.
That's exactly what happened tome in about two thousand and
twenty four.
I made the scary decision tothere was a possibility it might
The good news?
So far, so good.
Growth is still slow as it'sheaded in the right direction.
(05:49):
Just passed forty thousandsubscribers and I am not
stopping until I get that onehundred thousand silver play
button.
My AI deep dive.
Over the past year and a half II swear my best friends are
(06:10):
I take daily walks where I usevoice mode to brainstorm and
learn.
Mixing in AI concepts withwhat's probably too much
personal therapy.
I am going to be reallyAI tools eventually leak all of
approach that I am taking, I amshiny AI tools, I am going deep
(06:36):
I am learning Python fromscratch, spending hours in Mac
OS terminal, feeling like ahacker.
And I've even got my own virtualprivate server, which has become
my AI playground for buildingautomation workflows.
The area of AI that iscompletely captured my
imagination.
Rag systems are the game changerfor content creators,
(07:00):
businesses, and pretty mucheveryone who's going to be using
AI.
What is rag?
Well, Rag stands for retrievalThink of it as building a
You take all of your content,transcript, every YouTube video,
(07:24):
it into a database.
Then you ask questions just likeAI searches through your content
So I might ask, hey AI, what aremy top five performing After
Effects tutorials from twentytwenty four?
(07:44):
Or generate ten new video ideasbased on my most popular content
themes.
It's like having a brilliantsleeps and knows everything you
I mean, how cool is that?
There are a million ways toam learning all of them because
(08:08):
Mike Murphy Content Factory.
That's my North Star with rag asWhich leads me to my next
I know it sounds a little weird,but, you know, I have always
been a bit of a jack of alltrades.
I started by calling myself aa wide skill set, and I'm a
(08:34):
So basically, I was like, allI'll figure out how to fix it.
Next, I became the podcasthandyman when I was deep in the
podcast world.
When I moved into AI, well, Itook on the AI handyman role,
but I'm turning into an adultand I'm settling on something
more specific.
The rag handyman for contentMy mission is taking complex AI
(09:02):
understand and practical toI'm just practicing my branding.
But think of Rag as that hardsleeps, never takes a vacation,
and your business.
Imagine having a system that cangenerate new content ideas that
(09:23):
build perfectly on your existingwork.
Create course outlines thatDraft video scripts and maintain
Answer your audience's questionsRepurpose your content across
multiple formats seamlessly andhelp you find patterns in your
(09:46):
content that you have nevernoticed and even in your
personal life.
Now, don't you think everyoneneeds a rag handyman in their
life?
My AI content roadmap.
So where do I go from here?
Mike Murphy Co is evolving, butlearning, creating and moving
(10:12):
The difference now is that weI am working on finding that
speed up content creation, makecreative and authentic.
No promises, but I really wantconsistent publishing schedule.
(10:33):
I want to use it as the mainmy AI journey.
YouTube and monetization arethe AI factory off of the
always be where I come back to,useful tidbits with you.
(10:54):
Ten years in, will the honesttruth about this ten year
journey?
I am still terrible at business,I'm still absolutely certain
thing out and my next steps.
Join me on this AI journey ifyou want to follow along my AI
(11:17):
pilgrimage.
I started a weekly AI newsletterout every Friday morning.
It's where I share the useful AIdiscoveries, tools, and
strategies that I am testing inreal time.
You can subscribe at AIeverything in the episode notes.
(11:40):
And of course, if you haven'talready, subscribe to my YouTube
channel for weekly AI tutorialsand shorts and follow me on X at
Mike unplugged.
And let me know what you areThat is going to do it for this
Number one sixty two, ten yearsin and this feels like I am just
(12:01):
getting started.
Some of you have been here sinceepisode one, and you have no
idea how much that loyalty meansto me.
You have watched me evolve fromhandyman now to rag handyman,
through every pivot andcould not appreciate you more.
So here is to the next decade oflearning, creating and moving
(12:26):
forward together with you nowwith AI.
So thank you for joining meI hope you join me in my AI
My name is Mike Murphy.
Cheers.
Episode one sixty two.
The ten year anniversary show.
It has been ten years since I started this podcast and my content creation business and Ihave never been more excited for where it is headed.
So welcome to this very specialMike Murphy Unplugged.
I am your host, Mike Murphy, andwith you today, recording this
(00:31):
episode in year number ten.
I mean, I should be over fiveis counting in this episode?
The story behind ten years ofpivot into AI.
Why?
I went from Adobe tutorials totransition really was.
(00:53):
My current AI deep dives, myevolution from podcast handyman
to tech handyman to now raghandyman.
And what is next?
My AI roadmap.
The beginning.
Let's head back to September ofI'm sitting at my desk in my old
(01:14):
beach cottage, absolutelyoverwhelmed by all of the tech
knowledge bouncing around in myhead.
Years of creative work, Adobepodcasts, and more online
person should consume.
I had this burning desire toput myself out there, but I
(01:39):
I loved podcasts, so I said, whyI gave myself less than thirty
days to figure out how to launcha podcast, how to record and
edit in Adobe Audition, andwithout a clue of what I was
doing.
I published episode number onewas one of the proudest moments
(02:03):
I did not expect it to be easy,episode every single week.
I would write these massivescripts that I would record word
doing right now.
I started by teaching podcastingstruggles of building an online
(02:29):
I made it to one hundred andbefore I hit the wall, and
Now, I am a stickler forgive up or fail.
But it was really taking a tollfull time in a podcast startup,
(02:50):
podcast, by the way.
This show also got me to write abook, Land me a course deal with
Domestika.
Mastika.
It introduced me to a ton ofand creator world.
But as soon as the podcastof a burden than something that
(03:11):
take a break.
But one thing was for certain II was just putting it on a
The content creation machine.
As soon as I publish episodenumber one, I committed myself
to being a content creator andtutorial maker.
So while the podcast was myworkshop and priority.
(03:36):
If I learned something useful, Itutorial on the spot.
And this simple formula hashundred videos currently
Over these ten years.
And boy did those earlyBut I worked really hard on my
short, clear and concisetutorial style.
(03:59):
And in twenty seventeen Isixty five videos in a row,
I also wrote hundreds ofmy content creator trifecta of
And when anyone asked me what Idid, I just said I was a tech
(04:22):
handyman because I was prettymuch an octopus, dabbling in
every tech nook and cranny Icould find.
Then the future came a knockingWhile I have been creating
content consistently about techand creativity for ten years
plus, I've never been moreexcited about where tech is
(04:44):
heading than I am right now withAI.
But making this transition fromAI content, I've definitely
Is this the right move?
Picture this you've spent aexpects things like Adobe After
(05:05):
suddenly you want to startvibe coding and cloud code and
Rag.
Who is this person?
The algorithm doesn't know whatYour audience is confused, but
deep down you know this is thefuture and you cannot not go all
(05:27):
in.
That's exactly what happened tome in about two thousand and
twenty four.
I made the scary decision tothere was a possibility it might
The good news?
So far, so good.
Growth is still slow as it'sheaded in the right direction.
(05:49):
Just passed forty thousandsubscribers and I am not
stopping until I get that onehundred thousand silver play
button.
My AI deep dive.
Over the past year and a half II swear my best friends are
(06:10):
I take daily walks where I usevoice mode to brainstorm and
learn.
Mixing in AI concepts withwhat's probably too much
personal therapy.
I am going to be reallyAI tools eventually leak all of
approach that I am taking, I amshiny AI tools, I am going deep
(06:36):
I am learning Python fromscratch, spending hours in Mac
OS terminal, feeling like ahacker.
And I've even got my own virtualprivate server, which has become
my AI playground for buildingautomation workflows.
The area of AI that iscompletely captured my
imagination.
Rag systems are the game changerfor content creators,
(07:00):
businesses, and pretty mucheveryone who's going to be using
AI.
What is rag?
Well, Rag stands for retrievalThink of it as building a
You take all of your content,transcript, every YouTube video,
(07:24):
it into a database.
Then you ask questions just likeAI searches through your content
So I might ask, hey AI, what aremy top five performing After
Effects tutorials from twentytwenty four?
(07:44):
Or generate ten new video ideasbased on my most popular content
themes.
It's like having a brilliantsleeps and knows everything you
I mean, how cool is that?
There are a million ways toam learning all of them because
(08:08):
Mike Murphy Content Factory.
That's my North Star with rag asWhich leads me to my next
I know it sounds a little weird,but, you know, I have always
been a bit of a jack of alltrades.
I started by calling myself aa wide skill set, and I'm a
(08:34):
So basically, I was like, allI'll figure out how to fix it.
Next, I became the podcasthandyman when I was deep in the
podcast world.
When I moved into AI, well, Itook on the AI handyman role,
but I'm turning into an adultand I'm settling on something
more specific.
The rag handyman for contentMy mission is taking complex AI
(09:02):
understand and practical toI'm just practicing my branding.
But think of Rag as that hardsleeps, never takes a vacation,
and your business.
Imagine having a system that cangenerate new content ideas that
(09:23):
build perfectly on your existingwork.
Create course outlines thatDraft video scripts and maintain
Answer your audience's questionsRepurpose your content across
multiple formats seamlessly andhelp you find patterns in your
(09:46):
content that you have nevernoticed and even in your
personal life.
Now, don't you think everyoneneeds a rag handyman in their
life?
My AI content roadmap.
So where do I go from here?
Mike Murphy Co is evolving, butlearning, creating and moving
(10:12):
The difference now is that weI am working on finding that
speed up content creation, makecreative and authentic.
No promises, but I really wantconsistent publishing schedule.
(10:33):
I want to use it as the mainmy AI journey.
YouTube and monetization arethe AI factory off of the
always be where I come back to,useful tidbits with you.
(10:54):
Ten years in, will the honesttruth about this ten year
journey?
I am still terrible at business,I'm still absolutely certain
thing out and my next steps.
Join me on this AI journey ifyou want to follow along my AI
(11:17):
pilgrimage.
I started a weekly AI newsletterout every Friday morning.
It's where I share the useful AIdiscoveries, tools, and
strategies that I am testing inreal time.
You can subscribe at AIeverything in the episode notes.
(11:40):
And of course, if you haven'talready, subscribe to my YouTube
channel for weekly AI tutorialsand shorts and follow me on X at
Mike unplugged.
And let me know what you areThat is going to do it for this
Number one sixty two, ten yearsin and this feels like I am just
(12:01):
getting started.
Some of you have been here sinceepisode one, and you have no
idea how much that loyalty meansto me.
You have watched me evolve fromhandyman now to rag handyman,
through every pivot andcould not appreciate you more.
So here is to the next decade oflearning, creating and moving
(12:26):
forward together with you nowwith AI.
So thank you for joining meI hope you join me in my AI
My name is Mike Murphy.
Cheers.
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