Se in questo momento il tuo cliente ideale sceglie la tua concorrenza - e non ti chiedi perché lo fa - hai un problema! Bello grosso!
Sapere per quale motivo il tuo cliente ideale dovrebbe scegliere di tirare fuori i suoi soldi dandoli a te è uno degli step principali per avere un'azienda che funzioni. Uno dei 4 Pilastri del Marketing, insomma.
Oggi La Regina delle Donne Cazzute, Annette Tuxen, affronterà questo tema nella 4a puntata della miniserie dedicata ai 4 Pilastri del Marketing. E come sempre vedremo esempi veri di persone che hanno cercato un "modo diverso" di essere sul mercato, modo che le hanno permesso di mettere fuori gioco la loro concorrenza.
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