Episode Transcript
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The views expressed in the following programare those of the participants and do not
necessarily reflect the views of Saga ninesixty AM or its management. Well,
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hello and welcome to the Mindset mentorI'm Tanya Kola helping you live your best
life. Well, today is anexciting show because we're really going to help
to get you going and to amplifyyour voice. You know, oftentimes we
go through life and we play smallbecause we fear how other people will perceive
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us, and we don't want tosort of outshine other people. Well,
today is all about you, myfriends. We want you to shine that
beautiful, radiant light that is withinbecause it is there and sometimes you forget.
So we are here to remind youhow magnificent you are. And my
special guest today is Tara mckewan.She is an award winning producer. She
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is the founder of mckewan Media,and she's up to some really great things.
And you know it's interesting because we'regonna find out in this hour how
she went from producer burnout to anincredible inspiring entrepreneur finding her voice and actually
also recently winning an award all aboutamplifying her own voice, which is pretty
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exciting. So we're gonna talk aboutthat, But how about we say hello
and welcome to Tara mckewan. Tara, it's so great to have you here
on the mindset mentor oh, thankyou so much, Fanny. Can you
introduce me? Like every time Iwalk into a room like that was amazing.
Well, listen, you're amazing.So it's kind of easy, right
to get that across to people.But you know, I would love to
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talk to you in depth about howyou went from you know, being this
incredible producer to all of a suddenyourself in in you place and really a
new iteration of yourself. And Ithink it's like the whole world has evolved
and trying to find the best versionof themselves so that we can live our
best life. So did you everimagine tera when you were producing and helping
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other people in the spotlight, thatall of a sudden you would be there
in your own spotlight sharing your truth? Hard note. When I was in
the thick of being a producer,I was very happily behind the scenes.
Occasionally I would appear on TV ifwe needed a guest to fill in,
but yeah, very very happy tobe behind the scenes, and I think
that that was just a through linethroughout my creative professional career. You know,
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I was a shy child, butI always was able to express myself
with some kind of scripting. Youknow. I got into drama in high
school. And then when I gotinto journalism and realized that I could use
this creative fourth I felt within meand tell other people's stories and that was
very beautiful, empowering and impactful,and like the interview process is, it's
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sometimes it's a spiritual experience. Youknow, you really connect with someone when
they let their guard down and youguided them there. It's beautiful, it's
magic. So I fell in lovewith telling other people's stories and was in
love with that for a really longtime. And then as a producer working
with people again, we worked Iworked on the Maryland Dennis Show. It
was life so working with people,empowering them with their content, empowering them
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with their subject matter, and justgiving them the confidence booths so they could
go on and be their best selveson live television, which is the most
clistat environment you can be. Andthat was another really beautiful expression of my
creative self. So when I startedfeeling like there would there must be something
else, but I don't know whatthat is. That was a really,
really hard time, and I thinkthat was where I experienced that producer burnout,
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because when you love what you dobut you start to feel like you've
outgrown it, or that there's anext chapter or a next phase, it's
really really hard to let go ofthis thing that you loved and that it's
been wonderful, wonderful for so long. I mean, I was when I
realized this watching I don't know ifyou've watched the Beatles documentary that Peter Jackson
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edited about the It's a four partdocumentary series where they showed the Fab Four
recording their final album, and youcan see just the internal struggle between these
gentlemen who have been playing together sincethey were teenagers. Just these memories of
what it was like to create togetherand how amazing that is. But then
this is this is frustration of butI just I need to move on to
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something else. So I really identifiedwith that, but we don't talk about
it very often. So I justthought, well, maybe it's it's the
environment, maybe it's it's the TV. Maybe it's a show that I'm on.
And really it was the pandemic.I think everyone got to rease that
during the pandemic, figuring out howto do TV from home at a time
when I was figuring out if Ieven want to be working in television.
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It all happened at the same time, and I was gifted with a layoff.
Which sounds like a funny thing tosay, it was, honestly,
and I shared a story with someonetoo. The year before the pandemic,
I decided to go freelance. Ihad no idea what that was, but
I knew I needed to connect withthe career coach to help me with this,
and I knew I needed to savesome money in order to give me
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the bridge to figure out what thatwas was going to be. The pandemic,
of course, changed all those plans. But then almost a year to
the day when I had made thosepromises to myself, you know, with
the whole company to the massive restructuring, I was like, oh, with
a lot of very talented people.So I was very flattered with that invitation.
But the severance package included free careercoaching and a year's worth of severance,
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So I thought all the things thatI was going to be working on
acquiring myself. I'm now being handedthis to me. I'm like, there's
no clear assign from the universe thatI had meant to take this time to
figure out the what's next. Sothat was brilliant for me. And it
was working with the career coach andit's getting myself time to figure out.
She was the first one to say, you're not a freelancer, You're a
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consultant. You have decades of experiencebehind you. You're now going to compartmentalized.
You're going to figure out what thoseskills are and then you're going to
figure out how to sell them andwho you're going to sell them too.
And that's really what where mckew andmedia consulting came about. I just started
saying to the world, I'm aconsultant. Now this is my background.
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Who wants me? And I endedup working with on air experts who during
the pandemic, were struggling with gettingbooked, they were struggling with doing their
TV from home, and they werestruggling just connecting with the producer. And
I realized that there was this gapbetween the on air experts and productions that
I happily filled. And it's justsnowball to me, just representing people who
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are on air experts, and wework with them on their pitches, We
work with them on their presentation.We manage their careers so that they just
get bigger and more confident and strongeras they go along, and the company
just keeps getting bigger and more vastall the ways that those skills can help
people. Okay, I absolutely loveit. And you know, it's amazing
because when you take action and whenyou're open, it's amazing how things show
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up, The synchronisms line up,things happen. Sometimes we are forced to
move into change, but I thinkthat's all part of the divine plan,
and it's it's it's you know,you mentioned that you you outgrew that space
in an environment that you love.I mean a lot of people can absolutely
relate to that because there's such fearand uncertainty with moving forward because it's familiar.
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People love what's familiar to them,right, It's a comfort zone.
It just feels comfortable. And there'salso that there's also the fear of seeming
ungrateful because I had also you know, achieved a certain status. You know,
there was this feeling like I've workedfor this. I worked for this
position. I should cement my feethere and stay here, Like what was
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this all? What force? Sothere's Yeah, there's a lot of stuff
that works against you when you're inthat moment, but once you realize that,
no, everything has a season.The show served its purpose and I
loved working on the show for areally long time. I'm always careful to
say the show is fantastic, butthe season had run out and it was
time for me to figure out somethingnew. And even Mickey Immediate itself has
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had different seasons and I'm now movinginto the next season. So thinking of
yourself in terms of seasons has beenthe most liberating thought for me. Yeah,
and I think you just said itright there, you know, thinking
of yourself right, and as faras those seasons go, and oftentimes we
put other people first or jobs first, and so you now were able to
put yourself in a position of hey, this is my direction, this is
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what I want, and I'm goingto go after it and being open to
to what shows up. Now,I love what you said. You said
something earlier about you know, here'smy services essentially, and who wants me.
I love that you said who wantsme, because it wasn't a question
of does anybody want right, Wealways have to be very mindful of our
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language and you know, our thoughtswhen we're putting out there, and when
you believe that there is somebody foryou who wants your services, who needs
your services, it's going to showup. But when we have that fear,
it can blind us to the peoplewho are right there. So I
really love that that wording. Um. And so let's go back a little
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bit to that moment of okay,well, you know we're now at this
space. Um. You know you'vebeen doing this for so long. Oh
and by the way, there's alayoff and now that reality that you knew
and loved is no longer an option. So what was that initial feeling for
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you? Oh? Just one feeling. It was all the feelings, I
mean, there was and they happenedso quickly. And the first was that
that that that shock of okay,it finally happened. The thing with corporate
layoff is they're never a surprise ifyou're aware of what's happening, Like the
rumors have been happening for weeks basedon who was getting laid off ahead of
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me. I'm like, oh,no, I think I'm on this list.
I'm pretty sure I'm on this list. So it was, you know,
the shock, but an acceptance.But then by the funniest thing,
because my schedule had completely opened widemy biggest hurdle, my biggest what am
I going to do next? Questionwas around lunch. What am I going
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to have for lunch? And whatam I going to have it? Even
though it was the pandemic and somany things were closed. Because my calendar
completely opened wide open, like mytwo doo list was completely hite clean,
I realized how much of my daywas spent in service to the show and
how it dictated when I did andhow I did things. That the idea
of what am I going to havefor lunch was just that was the first,
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not even like what am I goingto do? How am I gonna
pay my bills? So what I'mgonna see for my next wheel was the
first experience of anything is possible,even in the pandemic. I can have
anything, My day can be anything. And that was when I think of
that day. That is the feelingthat I hold on to the most because
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I lived that way every day.What do I want to do today,
How do I want to day togo? And just when you start living
with that intention. Once I hadthat feeling of my lunch can be anything,
I thought, I want to figureout how to hold onto this feeling
and build a life around this feeling. And I think that's been the through
line since that moment. Yeah,that lunch really represents limitless possibility. What
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do you want? Let's find it. It's out there, Ryan, it
doesn't matter if there's no restaurants open, I will find that lunch. And
I think to launching a business lookingfor work in the pandemic, Like knowing
that anything is possible even in thepandemic. That was a beautiful reality to
accept, Like, Yeah, theuniverse was really really taking care of me
that day. Was just that.When I ruminate on what happened, everything,
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all the thoughts, all the feelingsthat appeared in that moment are still
like that's that's It's a huge pivotpoint in the tapestry of my life.
Yeah. I think that if welook at all of our experiences in life,
those big sort of shakeups and thewake ups, there's always such beautiful
gifts and lessons that come from fromthat and I know there's a lot of
people who sometimes think, well,how is there anything good that can come
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out of our most tragic moments orthe most difficult challenges in life. But
if we can stay with it andyou know, delve into it, we
will find that gift. It's there, It is always there, right,
And that the world is all aboutduality, right, So the good and
the bad so to speak, right, really is no good or bad,
but it's all perception. But itexists simultaneously. So what we're going to
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focus on, we are going tofind. And so I love that you
immediately sort of got it that likethere's something incredible here and moving forward and
now being power to start your ownconsulting business. You have a wealth of
knowledge that you have amassed bringing suchvalue to people and now to your clients
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and to the thought leaders into thebusinesses that you helped to elevate. And
now taking some of that and bringingthat into your own being and standing in
your truth and feeling empowered. Ithink, is you know, such a
beautiful thing. I that's my missionis to help people to really thrive and
to shine. And I love thatyou're you know, a perfect example of
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that. So recently, you werea speaker in Yeah Yet the Amplify your
Voice that the Hannekon Amplify your Voicewith coach Gabbie Mamone, I had the
pleasure of seeing all of the speakerswho performed for the competition and lo and
behold the champion. There you are, terra first place. Congratulations than to
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say, you know, really welldeserved. So I want to delve into
you know, first of all,how you how you curated a talk to
really deliver your story, but ina way that that really captivated people and
felt as though it's like while theywere like right there with you. M
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That's an excellent question. It reallythat is the beauty and the gift of
being in a coaching program like that. I mean, it was part of
a six months journey. We startedsmall, you know, we started doing
you know, ninety second icebreaker speechesand impromptu speeches, and then really learned
the tools and the tricks of youknow, having characters, having conflict,
having a conclusion. But in termsof being open to the ideas what I
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wanted to say, what I wantedto use for the signature speech, I
was really opening myself up to anyand all messages about the storyteller. At
that time, I was still kindof struggling with what the mcwan media brand
is all about. You know,I've really only stepped in as the official
spokesperson for my own company less thana year ago. For the longest time,
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I would let my work speak foritself using air quotes here. I
would just post my client bookings andthen have that be it. But anytime
I had to discovery call with someone, they were like, yeah, those
results are great, but what doyou do? So the Amplify your Voice
program was really an extension of mejust really stepping forward, Who am I,
what do I do? What doI represent? So a lot of
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those questions were happening in the backgroundwhile I'm experimenting with showing up on social
media in video form, sharing moreof myself, sharing more of my experiences,
and then having that happening in thebackground while I'm in this speechwriting course.
So when I realized that I wantedto say something about do a story
about the storyteller? I started miningthrough, Well, how many times have
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I been a storyteller in my life? You know? There are stories when
I was a child, there arestories when I was in high school.
But then I remember just the mostbeut a full interview that I conducted when
I was in journalism school and Iwas a summer student, and I was
at the time. It was themost difficult interview I had ever conducted in
my life. It was this gentlemanwho was a deep sea diver. He
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had collected a bunch of artifacts atthe bottom of Lake Erie, and the
museum was showcasing these exhibits, soI'm trying to get him to open up
about the stories of these amazing treasuresthat are in this exhibit, and he
wasn't sharing any of this stuff.And it wasn't until the end of the
interview, or towards the end ofthe interview that he got into finally open
up and share that he was legallyblind and that he had donated those items
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because he could no longer see them. And then in that moment, everything
that I had taken in or evenjust kind of blindly ignored no coin intended
changed everything. The meaning of everythingthat he said, all the answers that
he had given, things that Ithought were throwaway jokes now made completely different
sense. Like even there was youknow, I walked in there was a
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phone that had giant numbers on andI thought, Oh, what a beautiful
design. I should ask him wherehe got this from. I would love
to Oh, it's in my hometoo, And just all of this stuff,
and that that spiritual moment that youhave with someone where they let their
guard down, they give you thatone nugget of truth that changes everything and
shows you who they really are.And to experience that as a young journalist
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using these interview techniques and skills thatI had learned just to craft together a
story, realizing well, this isactually how I can get someone's truth.
This is actually how I can connectwith someone on a deeper level. So
that was where I realized, thisis the story that I need to tell
because that speaks to the overall brand, the overall why of why I do
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what I do. It's giving peoplethe tools to drop those details, or
to reveal those details, I shouldsay, to drop the public image and
allow their authentic selves to come through. When you allow your authentic self to
come through, especially in a hullbocksetting on you know, on social media,
on TV, even on Zoom,any screen that we're on, it's
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that much more difficult to share yourauthentic self, and there's all kinds of
limiting beliefs in terms of how we'resupposed to be showing up in certain spaces.
But when you are do the innerwork and you feel empowered to be
your authentic self and every level,that is where you're living your truth.
So that was where the story ofDavid David Stone, I thought I thought
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it was name was Davy Jones's namewas David Stone. That's where that story
and the story of that interview connectedto what I wanted to say from my
overall company and overall brand. Yeah, that's beautiful, and it's also a
really good lesson of you know,how oftentimes we can judge, you know,
a book by its cover. Right, we have a perceived perception of
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who we think someone is through youknow, maybe moments of interaction or even
sometimes just through sight, we immediatelysome people up. But when we give
people the time to really truly bethemselves into people, how that can you
know, really deeply connect us andye see literally almost like through someone and
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into their being of the magnificence thatthey are because we all have that inner
magnificence. And it's it's the perceptionsthat we have in our own minds,
the filters that we have is youknow, we may block that out and
oftentimes we block it out within ourselvesas well. So that's a beautiful story
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and an example of being able tojust simply be, to be and allow
others the opportunity to be without theexpectation of you have to fit into this
mold and you have to be likethis in order for me to perceive it
the way that I want to perceiveit. Right. So I think that's
a great example. And we're goingto take a break here on the Mindset
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Mentory. Listening to the Mindset Mentoron SAGA nine sixty. My special guest
is Tara McEwen from mckewan Media Consultingand helping us to amplify our voices and
share your gifts. Stay tuned,we'll be back after this. No Radio,
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No Problem stream is live on Sagaynine sixty am dot CM. Welcome
back to the Mindset Mentor. I'mTanya Kohlar helping you live your best life
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and listen. I know life throwsus a lot of curveballs, a lot
of those wonderful challenges that just showup. Because that's part of being human.
But you know what, we getto bounce with those challenges and we
get to move through them because guesswhat, you will move through them,
above them, beyond them, aroundthem. You know, It's just that's
the cycle of life. So Iwant you to stay positive and know that
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no matter what it is that youare going through, you are not alone
and you will get through this.So I want to continue the conversation with
my special guests Tara mckewan from mckewanMedia Consulting. She's here today to share
her wealth of knowledge as an awardwinning producer and speaker. By the way,
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she wanted an award for you sharingher truth and delivery an incredible story.
And in life, we all haveour own stories and we are the
actors. We are the center,we are the main character, and we
need to own that stage. AndTara, I want to thank you for
helping people to own the stage intheir own life right because I think and
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I know you can relate to thisthat I've certainly done this where we tend
to play small. We fear thatwe're going to outshine other people, and
we don't want to make other peoplefeel bad. But that's a disservice to
everyone, not only yourself, butto everyone around you, because we need
to show up as our best selves. When you can put your best self
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forward, you help other people tothrive and to shine, and you give
them permission to also be their bestselves. So I'd love to talk about
how you help your clients to bethe star that you are a starmaker.
How does it start? Tara,Oh, my goodness, well, I
love this question so much. Ilove this theme so much. In terms
of how it starts, it reallyis connecting with how you are in your
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head right now. So it reallyis all about peeling away all of those
you know. You mentioned it acouple of times, the fear of other
people's opinions, like a coaching friendof mine, is coined the phrase popo,
which is just the best thing ever, fear of other people's opinions because
a lot of times the limiting beliefsthat are keeping us small, they're not
necessarily toxic, they're not always underthe umbrella of imposter syndrome, and you
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feel like you don't you're not smartenough, or you're not good enough.
Sometimes it is about being wanting tobe nice, wanting to be liked.
This is actually something I'm going throughmyself right now. So after the Amplifier
of Voice recital with winning first place, also winning the People's Choice Award,
I've been gifted with so many speakingopportunities now that I'm taking advantage of.
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And it started the wheel started turningof well, maybe I should be a
speaker. You know, a coupleof my clients have asked me to support
them in this space, and Ithought, for sure. You know,
how different is the world of mediagoing to be from the world of public
speaking. I learned from experience,very very different. It felt a lot
of resources than a lot of timesto develop those contacts. So I have
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tried and failed a couple of timesto represent my clients in that space,
but I haven't let go of theidea entirely. So when I started thinking
through, well, what if Ithen sue these speaking appearances for me?
There are opportunities for me to growmy brand, grow my business, which
then creates more resources for me tosupport my clients to create value for them.
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It's a great little cyclical way ofthinking, and I can do that
instead of just wasting or throwing moneyand resources at building the contact list,
and maybe this is how I goabout developing a speaker agency. And even
that makes so much sense, thatmakes a great business strategy sense. But
as soon as I started thinking through, well, how I'm going to do
this, but I thought was,well, no, I can't do this.
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It's not my turn. It's myjob to support my clients. I
actually have to get my clients bookedfirst before I'm allowed to take this stage.
So if those kind of it's thatidea of well, it's not my
turn yet, there are other peoplewho are more deserving. There are other
people who are going to be betterat this than I am. And I
had to stop myself and say no, when my spotlight is bigger, it's
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better for my company, which isthen better for my clients. That original
thought was the right thought. That'sthe one I need to pursue. What
I saw my clients. Anything thathappens after the word, But those are
your limiting beliefs. That's what we'regoing to unpack and let go of.
What you desire is what happens beforethe word. But what changes everything,
but changes the energy of your thoughtsand introduces well, this is where the
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limitations are. This is where myelectric fence is. But there's like there's
nothing wrong or toxic with putting youryour client needs first. I mean that's
also what helped me build the companyto this point. But it was just
realizing, no, this is actuallya way that I can create value from
my clients if I pursue this careerand then use those resources to help them.
This is how I can make ithappen. Yeah, yeah, that's
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great, And it's interesting because somany people are in that space of but
I want to do this, butthis could happen. But and if we
even just take that word but andwe turn that into an end, right,
things can happen simultaneously, because it'softentimes we feel like someone's taken a
piece of the pie and then isno more pie left for us. And
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I know in my own life itwas definitely a belief that I had,
and you said that as well,it's not my turn right. So I've
always felt like, and I wasthe youngest of five, that there's never
enough for me, and I wouldalways put other people's needs first because I
just felt like, well, it'sin some way, as you say,
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it's not my turn right, orthere's just not enough and that was a
belief, a limiting belief that wasdeeply ingrained that I had to unpack and
I had to unravel and rework mymindset and to reprogram my mindset to realize
that there is more than enough foreverybody if their world is limitless, and
there's no taking away from somebody.When you shine and when you can be
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your best self, it doesn't meanthat somebody else is now diminished for it.
And I think that's such a greatyou know, lesson to learn that
we can be our best selves.We can shine, we can and be
the star. We can absolutely,uh, you know, elevate our appliance
and also elevate ourselves simultaneously. It'snot one or the other. It's not
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a butt. It can be anad And I can also succeed. My
clients can succeed, and so,you know, think about your day.
Everybody who's listening right now, Iwant you to think about this. When
you hear yourself saying the word butnow, think of what it would just
happen, and think about if youjust added or change that to an end,
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how that would change your life.Yeah. Yeah, A friend of
mine refers to with it as andLand. We're going to live an and
Land. While I love and Landand Land is great. That's a good
place. That's a great vacation place. You know what, It's a place
where you don't even want to justgo on vacation and you want to interesting.
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So, you know, I findit fascinating that you said you were
a shot kid, because you know, I've met you in person as well,
and You've got this beautiful, bigpersonality and I would never imagine that
you were that shy child. Sohow did did you find that your um
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familiar or family patterns were sort ofguiding you to be that that shy child?
Or what was what? What doyou think was that sort of catalyst?
I think so I'm the middle ofthree girls, and I realized I
don't have children of my own,but my friends who do have children.
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I realized that two kids are manageable. Each parent can have a child.
Once you get into more than that, the parents are outnumbered. Yeah,
looking being kind of a shy child, but like shy in like an introspective
way. I love reading. Ilove stories and words like I was,
I was a reader, I wasa daydream My mind is always active.
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But being a shy child and themiddle of three girls. It just we
fell into a pattern where I wentalong with the crowd. You know,
people would speak on my behalf,especially with the three girls. We all
had the same hobbies. We alldid ballet, and we all did this
just because it was convenient, convenient. But it's easy for my mom like
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she had it was just her andthe car, like of course you have
to shuttle all your kids around,like yeah, there's there's no death,
there's no um. We're not We'renot blaming mom for this. I totally
understand why they made the decisions thatthey did. It's just easier to answer
or speak on behalf of the childwho was struggling to find their boys.
But it was really when I wentto actually I went to a camp,
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a sleepaway camp in Germany when Iwas twelve years old. It was just
this random thing. There was anassembly and they were like, oh,
yeah, you can be with kidsall around the world. I was like,
I got to be with kids allaround the world and again the universe
taking care of me. I wasone of four children selected from all of
Canada to go to this sleepaway campin Germany. So because that was my
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first experience of being completely irremoved fromthat family family dynamic. I had to
speak up, I had to usemy voice, I had to engage,
Like you have no choice when yougo to sleep away camp. You have
to do with what everyone else isdoing. So it was being in that
concentrated environment for a month that waswhere I learned how to use my voice,
(30:27):
how to make that connection between thethoughts that are running through my head
and how to speak it into existence. And when I came back, my
Mom's like, yeah, you area completely different child. I got into
theater, I got into performing andreally gravitated towards and I think I'm always
graviting towards scripting, and just youknow, it's easier for me to speak
(30:48):
as if I'm speaking to a largeaudience and it is for me to speak
one on one. But even then, I think, the work that I'm
doing with my clients, it's kindof rickiching back to me. I just
it's actually a lot easier for meto make casual conversation and network and you
know, start conversations. And itwas even five years ago. So yeah,
being a shy child, that's notyour identity for life. You can
(31:10):
always break out of it, butdefinitely it was that complete separation from that
dynamic again, fight or flight.You have to speak up when you're in
a foreign country. You have tosay, guess I would like cereal for
breakfast? For you, it alwayscomes down to food. It always comes
down to what meal I'm gonna havenext? Yea, Right, that's so
funny, right, it's like where'smy next lunch? I do wake up
(31:36):
wondering what I'm going to have fordinner? Well, they do say it's
a great thing to plan ahead thenight before the next day. Right,
So thanks to why someone of strassright, I love it. So,
you know, that's interesting because there'sso many people I think that can identify
with somebody else speaking on their behalf. Parents do it all the time,
(32:00):
speaking for their children, and it'sa it's just a thing with um,
you know, siblings, right,the older sibling tends to speak a little
bit, uh, you know,for for the younger one. And even
I know that they've done studies whereum, you know, like a second
child or third, fourth, whateverit is, you know, doesn't maybe
(32:21):
speak as quickly sometimes because they don'thave to look and speaking from experience.
It wasn't It wasn't a tragic upbringing. Like I actually, even as an
adult, because I love being inmy head so much, I would often
gravitate towards very gregarious friends who woulddo all the talking. I would just
give them more wine, like,yeah, you take care of all the
(32:43):
talking. I've want to sit hereand listen. I have no problems yet
there's there. Yeah, as someonewho likes to be inside their head,
I had no problem letting people talkon my behalf or letting people talk over
me. But when I need tothat I have the skills and the camp.
It's now to draw on those resourcesand speak when I need to,
(33:06):
and to have that voice, tobe vocal. And I think that's really
important. And let's let's just beclear. Anyone who's listening who is a
little bit more introverted or shy,that does not mean you have nothing to
share and to give. You absolutelydo what everybody does. I mean,
there's so much beauty sometimes in thesilence and in witnessing and in watching and
you develop your stories, right.But you know the point is, you
(33:30):
know that we're trying to make here, is that you know we don't want
you to hide who you are,to be your authentic self and whatever that
is that feels right to you.And we all know when things don't feel
right, whether we're suppressing who weare, you know, for fear or
other things. But if you justyou know, want to have those quiet
(33:50):
moments, that's great. If thatis what feels right to you, So
trust that feeling in that gut.But if you know that you're blocking yourself
in some way, we want tohelp you to get rid of those blocks
and those barriers that are preventing youfrom being your true, authentic, beautiful
self. And we don't want youto hide that radiant inner light because it
(34:12):
is such a gift. And there'snobody on the planet that is like you.
You know, there's not one personthat he's even close to you,
right, You're so unique that youwant to share that uniqueness. And it's
a gift when we can show upas our best selves. And so I
do love, Tara, that you'rehelping people to evolve to the next evolution
of themselves or their business, andto just help people to shine and to
(34:37):
prosper and to be and to getcomfortable with being uncomfortable pushing your barriers,
right, because it's not easy sometimesto go from what you know, especially
if you've been doing it for avery long time, into something different.
But when you can push through,it's like that beautiful flower of blossoming,
(34:59):
you know, start that seedling andthen it continues to evolve and all of
a sudden it's like gorgeous bloom andthat's where the magic happened. So it's
it's so important to sort of,I think, stay with that that magic
and to know that it's possible.So in your your life and your surroundings,
did you have that belief system thatthings were possible and did you know
(35:23):
that you wanted to eventually have yourown business. I'm always curious as to
sort of, you know, howthese ideas start and the evolution of them,
because I always find that there's somesort of anchor um, you know,
in our past or in our childhoodthat leads us to where we are
today. I think I never Ididn't grow up thinking that I wanted to
(35:45):
run my own business. The clothesI came was thinking at all freelance.
You know, when I when Iwas let go from from Bell Media,
and my career coach asked me whatI wanted to do. The only thing
I answered was, well, Iwanted to do a bunch of different things,
like I spent a seasons on thesame creative project, as I don't
want to spend that much time onthe same creative project. Actually do want
(36:06):
the freedom to go from project toproject a project and just go wherever my
creative energy is pulling me. Sothat's the extent of what I thought of
her. Working for myself in termsof seeing myself as as an entrepreneur and
a business owner. That really startedhappening when in terms of having the tools
(36:30):
to really make it sustainable and buildon it. That was when I started
working with Hannah con So. Sheone of the higher faculties that she really
encourages is using your imagination. I'vealways been a big day dreamer and learning
how to use your imagination as atool. Looking back, and now I'm
connecting the dots. When I firstcame up with the when I first came
(36:52):
up with a name from my company, I was going back and forth with
with my career coach and I said, well, I want to all at
the Quean Media, but that makesit sound like it's a really, really
big company, so let's as consultingso people know it's just me. But
even in that moment, my imaginationstarted playing around with this idea of like
an actual building with a company.I'm in charge. I've got a team
(37:15):
of people, and like the buildingin my imagination is massive, like there's
media training, there's offices, there'sequipment everywhere. This is the image that
comes in my head when I said, well, I want to call it
the Quean Media, and that imagein my imagination just kept hanging out in
the background. And it was reallyin working with Hannah and her work that
(37:37):
I started just mapping out what thatlooks like as a real thing. And
that's where I started seeing myself asthe head of a company with departments and
multiple service offerings and a team.And it really just started stillballing from there.
So I think once everyone has thatdream back of their head, but
(38:00):
they never play with it. Butwhen I started giving myself permission to play
with it, that's now my businessmodel. Like that's what I do.
Every summer businesses business tends to slowdown, shows go on hiatus, people
don't get booked as often, SoI just let my imagination run wild.
What do I want the next season, the next chapter, the next phase
(38:20):
of MQ and Media to look likeand just let that image of the big,
beautiful building with all the people creatingamazing things. It's just the year
that they like, I already havea team, you know, I have
people who work with me. I'monboarding new partners for in the fall to
support people with their social media andpodcast Booking's like, it's happening. It
(38:40):
may not be the specific, youknow, glass office building that I see
in my imagination, but the imaginationhas guided me to this point. So
that's yeah, I don't know ifthat's if that's a little bit of a
wool answer, but really just allowingyourself to have that dream. That is
when I started to see myself asa business owner. I had to see
(39:00):
the business, accept that this imagethat had popped into my mind and even
circle back with you know, Ikind of want to call it MQ and
Media. Okay, it's called mqanMedia. I'm working on creating, I
adjusting the logo. We're dropping consulting. It's just MQ and Media from now.
I'm just really sapping into what thatinitial what that initial instinct told me.
(39:21):
Yeah, you know that's so interestingbecause you know, you knew innately
that it want you wanted it tobe mquan Media, but you said,
well, I I just want peopleto know, you know, it's just
me. It's not you know,a big company. Um. And then
there you go. You add theconsulting, and that's like our limiting beliefs.
It's like, oh, well maybeit's not my turn or you know,
it's it's you know, I'm notenough, I'm not worthy enough to
(39:45):
have this big company. It's justme. So that's so interesting. But
I love that. Now it's like, hey, I'm dropping that consulting and
I am going to have it asit's this big, giant global empire.
Right, you go for it.I think what what prevents a lot of
people from really having that image andreally seeing and visualizing what it is that
(40:08):
they want and can create and canhave is the fact that they get stuck
in the how is it going topossibly happen? And here's the thing is
that you don't even need to knowthe how, You just need to know
the what. Yeah, the flyis a great thing. It's nice to
If you want to add the why, okay, excellent, then that's wonderful,
(40:29):
but the how is none of yourbusiness. I love it. All
right, Well, we're gonna talkmore here on the Mindset mentor with my
special gas Terror McEwan from mckewan Media. Full stuff. Thank you, all
right, we'll be back after thisbreak. Must life at Saga nine sixty
(41:01):
am dot CA And welcome back tothe Mindset match up here on Saga nineteen
sixty. I'm your host, TanyaKolar and my special guest today is Tara
(41:23):
McEwan from Media or from McEwan Media. And so just before we took a
break, Tara, we were talkingabout how you originally had McEwan Media consulting
and that you decided to take awaythe consulting and so I want to touch
a little bit more on that,because you know, there's this identity sometimes
(41:45):
that is linked to what we believeis possible for us, and when we're
starting a new business or a business, it's it's sometimes difficult to stretch beyond
where we think we are to whatwe can be or what we would like
to happen. So let's touch alittle bit again on that feeling of that
(42:07):
it was just you starting this company. Yeah, and I love how you
set that up, because looking backadding the consulting thing, it's just me.
I'm not a big media company.Looking back, that looks like a
limiting belief and it's one that I'mshedding right now. But in that moment,
you gotta remember, I am wasmoving from a position where I was
(42:29):
working under these big, huge umbrellas, the Bell Media umbrella, the Maryland
Dennis Show umbrella. So to thennow come out as it's just me,
that was a stretch goal. Likethat took a lot of mental resilience and
reserve to stand out and say thisis me, this is everything that I
present to you the world who wantsto work with me? Like that was
(42:51):
a huge step. So adding theconsulting, I feel like, you know,
seeing the initial reaction or the initialinstinct thing. I wanted to be
the human media. But to me, it's like, here's the highest ledge,
but this is too far. SoI actually to bring it down to
about the midway point. This iswhere I can lead to at this point
in time, and this was abouttwo two and a half years ago.
(43:12):
Now I'm at a point where I'mready to hit the next ledge. I'm
ready to drop that it's just me. I run a media company. I'm
not a consultant of one. Irun a media company. The next stages,
I run a world renowned media company. That's where I'm jumping too.
And it's important too when I lookback at that moment of oh, it's
(43:34):
just me any dad consulting, It'svery important, especially as you're going through
this process of removing limiting beliefs,is to have forgiveness for yourself. That
was the right move for me atthat point in time. That was the
title for my company that I neededto feel comfortable and develop and grow and
move from that position. That terrorfrom two and a half years ago made
(43:58):
all the right moves. The terrorI am today, I'm making all the
right moves. Now they're different moves, but they're still all the right They're
just they're different seasons. Time haspassed. I'm in a different stage right
now. But there's nothing wrong withoperating on their MQ and media consulting for
as long as I have. Yeah, you know, that's a really great
point, because we do absolutely needto have compassion for ourselves and also to
(44:20):
recognize that where you are in lifeis exactly where you need to be Yeah,
we all have lessons to learn.We're learning things about ourselves, about
humanity and just everything, and soit's an evolution of ourselves. So those
experiences are so valuable. So honorthem, recognize them for, you know,
for what they can provide in thatmoment, and what you can learn
(44:45):
and take into the future, andhow you can change them if you want,
or shed them, you know,if you want. So it's it's
really interesting. I know that forme too. I mean I used to
beat myself up, like incessantly forthe smallest things. It was ridiculous.
I had ridiculous expectations on myself.And I know a lot of people listening
right now, you know, they'rein that space of trying to be perfect.
(45:07):
Things have to be perfect. Idon't want to try unless I'm perfect,
and you know what happens and thenor if mistakes happen, it's like
you just can't get past it.Well, you know, I want you
to be able to kind of recognizethat you can get past any of that.
It's a mindset and we can getoften fixed into a belief that we're
not enough or it has to beperfect. But it's in those moments of
(45:30):
imperfection, so to speak. Thatreally is the catalyst I think to some
of our biggest moments in life ofhelping to propel us forward. And to
have compassion and to have forgiveness isreally freeing. It takes a weight off
of your shoulders. And certainly torecognize that you just don't have to be
(45:51):
perfect, you know, is sucha gift, right, because you move
so much faster. Yeah, andyou move so much faster when you let
go of that perfection. You know, so much time is wasted waiting for
that to happen. I feel likeif I ever write a book about launching
a business, I'm going to callit launch. It dirty. Everything that
I launch it's a dirty launch.But just I have an idea. I
(46:15):
put it down into the world.This exists. Who wants it. People
are very forgiving with beta tests.They're very forgiving with you know, pilot
projects. If you give them adiscount, they'll still work with you on
it. But you I especially learnedby doing so in terms of having a
group coaching program, having a mindsetcoaching program, I had to work with
(46:37):
people in order to understand the specificskill set that I can bring to it.
I would never do anything if Ijust sat with my mind and just
over and over and over again andgo through all the different scenarios of how
I can serve people. I justif I have an idea, I'll workshop
it, give it a name,and then send it out there who wants
it? Yeah, exactly. Ilove that. I love that. It's
(47:00):
say those you know, sort ofcrash and burn moments sometimes that are just
like, oh my gosh, youcan't even imagine how it just sort of
take it has, you know,propelled you to a completely different level,
which is which is great. Butthe key is to try to put yourself
out there to take action, andthe universe rewards action. It could be
the smallest little thing. You don'thave to know all of the steps.
(47:23):
If you just take one small guidedaction, it's incredible how the next step
will show up, and the nextstep and the next step. It's just
I think a matter of stepping backand allowing that to to drop in essentially,
because it's the resistance that creates allthe barriers and the blocks, right,
(47:45):
so when you can free yourself towhat is there, it's just easier
to get there. Yeah. Yeah, So we have just just a few
minutes left terror. So I justwant to give you an opportunity to let
the listeners and the viewers know howthey can get in contact with you if
if they want you to help themto be a star. Brillian. Well,
(48:07):
I'm most active on Instagram, soyou can follow us at McEwan Media
it's mce w e N Media mE d I A. Or you can
head to Quan Media dot C Abook a discovery call through the website.
I'm always available and yeah, thereare countless ways that I can help you
own your voice and own your storyand amplify your experience. Yeah, because
(48:28):
you know, everybody has a storyto tell. And that's the thing is
that you know. And it goesback to the gentleman that you were describing
earlier when you were a journalist andyou went to his home and you were
interviewing him and you had sort ofyou know, you thought you had all
of the insight into who he was, and then all of a sudden he
floored you by simply sharing, youknow, one thing, and then it
(48:51):
opened up another sort of possibility anddeeper insight. So I think it's important
to take that on and know thathey, wait, a minute. Let's
really stay with something you know,even just for a couple of moments,
to really see the magnitude of whatis possible. Yeah. I think another
another I think side theme of thatstory is when you drop what you think
you know, the truth emerges,you know, because it wasn't like I
(49:15):
had. I had collected a lotof data. I was open to all
this information that he was sending me, but that one detail changed everything.
So when you drop, especially inbusiness, when you drop what you think
you know and you try something else, that's where forward momentum happens. You
know. Sometimes we're limited by whatwe think we know. But if you
kind of open up some space forsomething new, Yeah, that's where the
(49:38):
world of infinite possibilities lives. Yes, infinite possibilities right here on the mindset
mentor you heard it. I wantto say thank you so much, Terah.
It's been a pleasure having you here, and thank you for sharing your
story and helping us to amplify ours. Oh, thank you, Tony,
it's been a wonderful conversation. Lovingthe conversation here. I tuned in next
(49:59):
Thursday at three pm or more ofyour mindset workout. So remember your mindset
is truly like a muscle that needsto be strengthened and conditioned. You got
this, keep at it and beopen to the limitless possibilities that are right
there for you. No Radio,No Problem. Stream is live on SAGA
(50:28):
nine sixty am dot C