March 21, 2024 • 49 mins
In this episode, Tania Kolar engages in an enlightening conversation with visionary founder of Sol Recycling, as he shares revolutionary waste management practices, promoting environmental stewardship, and fostering a greener future for generations to come. Listen in to gain insights into the challenges and triumphs of building a purpose-driven recycling practices and technologies committed to preserving our planet.
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Episode Transcript
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The views expressed in the following programare those of the participants and do not
necessarily reflect the views of Saga ninesixty am or its management. Well,
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hello and welcome to the Mindset Mentor. I'm Tanya Coola helping you cultivate a
life you love. Coming up ontoday's show, we're going to hear from
an environmentalist who is really going tohelp to save the planet, essentially because
when we do small change, itleads to a big impact. So today
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Simmer Betty is joining me. Heis the founder of Soul Recycling. And
this is so interesting taking a veryarchaic system of landfills as we certainly know
today and revitalizing that to recycle andto repurpose waste. It's really interesting to
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hear the technology and how far we'vecome in terms of being able to recycle
and to repurpose plastics and metal.And as I say, in one person's
garbage is another person's gold. Well, we're going to talk about that gold
right here on the Mindset Mentor onSaga nine sixty. So how about we
just jump into the conversation and sayhello to Simmer. It is so great
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having you here on the Mindset mentortoday, Simmer, Thank you, Tany
Yah. Yeah, I love theintroduction, but yeah, I'm excited as
well. Well, you know,this is really cool because you know,
landfills have been around forever. Youknow. You know, I discussed a
little bit earlier about you know,the archaic model that they have, and
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so you have now spearheaded this companythat is making a huge impact, which
has some great sustainability, but alsoimpact for the future and certainly for you
know, helping you know, theproblem. One of our biggest challenges right
now is climate change. So I'dlove to sort of dig in and delve
into, first of all, howdid you come up with the idea of
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recycling that you have, And thenyou know, let's go into a little
bit of the technology and how you'vebeen able to achieve something that has eluded
us for so long. Yeah.So how I started the company was basically,
my father owned a printing company andhe had tons of tons of paper
waste from the cuttings and things likethat, and we're throwing it all in
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the garbage. And I had tofigure out this as an environmentalist like this,
this is not the right way ofdoing it. And everything going into
archaic system, like you said,of digging a hole in the ground and
hopefully it goes away, out ofsight, out of mind. It just
didn't seem right to me. Sofrom there I found a company, an
installation company that would take the paperand actually pay us for the paper as
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a commodity. And then booth,the light bulb came on and I said,
hey, if I could do itfor my dad's company, why can't
I do it for other companies?And then from paper we went into plastics,
metals, e waste and the listgoes on and on and out.
Basically we're at a point of everythingcan be recycled, right. That's that's
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incredible because recycling certainly is a problem. You know, there's impact. So
to be able to start with that, I love the concept of you saw
this need and you said I wasan environmentalist, So even at a young
age, I think you're just thislike natural environmentalist from the get go,
where you saw, hey, waita second, we're wasting so much paper,
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and you know this could be usefulfor someone or something, and then
you know, to go on fromthere and to see the next steps and
to the next materials. I thinkit's really indicative of a growth mindset.
So when we look at our options, we have a fixed mindset and we
have a growth mindset. Right,A fixed mindset is you know, we
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can't change it. This is theway that it is. And that's it.
When you have the growth mindset,it is about how can you move
beyond where you are? How canyou envision possibilities and limitless possibilities. And
so I think that's phenomenal. SoI want to write off the bat,
you know, acknowledge you for havingthat growth mindset and spearheading an initiative that
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is certainly impacting Canada and hopefully biggeron a global scale. Because everybody has
waste. There's waste you know dailyHow much waste are we talking? How
do you know what the average sortof consumption is that is created in the
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landfills today that you are now tryingto you know, redirect so to speak.
Yeah, if you want to takeit to a consumer point where each
person like you and I, wedispose of about six pounds of waste each
day, oh, six pounds,six pounds of waste. Right, We're
a disposal economy, right, andthat's how everything's disposable. Your plastic bags,
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your cups, your shavers, youname it, right, Everything now
is about convenience, out of sight, out of mind. And I love
the fact that you said, yeah, the growth mindset. We have to
question the status quo, right,and we have to change the status quote.
And that's what we're doing. Andit's a difficult task, but like
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you said, if you take itsmall steps by small steps, and one
item by one item, like thepaper to plastics, there's a solution for
everything and that's what we're figuring outnow. And we have a solution for
a lot of things that are goingto landfill. So we're questioning that status
right now. Yeah. Well,if you think about six pounds of waste
per person a day, that's anawful lot of waste. So that would
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be contributing to the build up ofthe landfills. So I think this is
so essential and timely to be tohave technolology that can you know, somehow
minimize or even in some cases eliminate. You know that that substance that we
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have, you know, through throughthe build up pretty incredible technology. So
it's my understanding at SIMMERN. Please, you know, share the technology if
you will, But it's my understandingthat you can literally turn garbage into reusable
sand. Is that correct? Yeah? Close, close, It's a type
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of fuel. It's called RDF.But yes, it does look like sand.
It does look like sand. Socurrently eighty percent of landfills are filled
with recyclable waste, which is acommodity and worth money, and so we
target that first as a recycling company, and then the twenty percent left like
your your medical waste, your hazardouswaste, things that cannot be recycled due
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to the contamination. We have amachine that we brought over from Europe Italy
be exact, and what this machinedoes is turn into turn your non recyclable
waste into RDF, which is asand or a fluff that we call it,
which is a type of fuel usedas an alternative to coal. So
this technology is not new and it'snot anything It's been around for about twenty
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years now. But in Europe,because of the lack of landfills, they
had to think of solutions and we'regetting to that point. Well, Canadians,
we have an access of land,we understand that. But from I
understand, we have about ten yearsleft until we reach the maximum limit.
So I don't know why we're notgetting louder about this problem, but there's
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a reason I'm doing this, andthat's one of the reasons, saying,
hey, we're going to have areal big issue here if we don't come
up with some solutions, and asa privately held company, we're bringing the
solutions now and see what we coulddo. Ah, my god, I
love this so much. And yes, we are absolutely having a great conversation
to get the word out there andtalking about how eighty percent of the material
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in the landfills are recyclable. Soit just you know, makes me question,
well, why has it not beendone before? How will we let
it get to this point eighty percent? That's a huge number. There's a
lot of recycling ability there, andyet we're using beautiful land as a landfill.
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So it's so it's kind of counterintuitiveto you know, a healthy planet.
So why hasn't anybody done this before? Simmer? It's a good question.
It's actually a complex answer. Butlet's put it in a nutshell where
a lot of business, like alot of major business, like these waste
businesses, rely on landfills to operate, and we're employing thousands, maybe millions
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of people in the waste management industryto manage landfills and to keep the garbage
flowing to landfills. So there's alot of there's a lot of fear there
to innovate. Right, there's aninnovation, there is fear and there is
just like anything like with AI wherepeople are losing potentially going to lose their
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jobs because of AI. Right,it kind of goes into that type of
sphere, so to speak, andthat's why there's been such a hurdle to
really push recycling then rather than usinga landfill. Yeah, you know,
I hear what you're saying, andit kind of makes sense where you know,
the radar goes off a little bitand the fear kicks in of people
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feeling like they're going to be obsoleteand not needed. But we can look
at it from the flip side ofyou know, what about all the jobs
that are being created through the recyclingprocess or from the jobs that are created
from having to use the materials invarious ways, whether that's through building or
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you know anything. Really, so, I think we have to always dig
a little bit deep for than surface. And one thing that I think is
certain is that we have to pushthrough the limits of what is and to
imagine the possibilities of what can beachieved. You know, nothing extraordinary ever
happens in a comfort zone, andif we all lived in a comfort zone,
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we wouldn't have the technology that wehave, the advancements that we have.
I mean even simple things like youknow, light that we've all become
accustomed to now. Right, Sothere's there is that progression because as humans,
we're always progressing, and I thinkthat we have to also be on
board with that change. And oftentimespeople resist change because it's just it's a
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human thing, right, we don'tlike change. But if we really start
to look at our lives and evenyou know, history, we will see
that change is such an incredible forceto be reckoned with. Change is where
you know, all the possibility andthe growth really happens, and trans information
happens. And having an alternate tolandfills today and eliminating you know, the
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space that we're using and the wasteof the natural resources, I think it's
really imperative. And that is definitelyprogress, progress that needs to be implemented
right away, and progress that wecan you know, also monitor and see
how else can we improve this?You know, we don't want to ever
rest on our laurels in life,right, So same thing with business,
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you know, how can a businessbe socially responsible, socially aware? So
thinking of the sustainability of the planet, Simmer. I know that you're a
dad of two, and has thatcrossed your mind? You know? So
you were a young child working inyour family's printing company, consciously aware of
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the waste of paper usage and repurposingthat. So how does your being a
dad sort of reflect and inspire youto move forward? Yeah? The reason
I'm working for this change so hardbecause I think of them, right,
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I think of their world, andI think the ways that how we're poisoning
our waters through these landfills because ofas you know, if you dig deep
enough, you eventually hit water,and the water goes into our rivers and
into our drinking water. So we'repoisoning ourselves with microplastics and things like that.
And of course my children come tomind right selfishly but unselfishly it's a
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worldwide issue, right, So ofcourse I keep them in mind, and
that's the reason I get up.And I also want them to be proud
of what I'm doing right and thatgoes a long way with everything that I
have to put forward here. Soyeah, like we can't as a break
now, i'd say in the wholegrand scheme of things, we're a small
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waste management recycling company, right,but we're trying to oh do we need
to grow? No, I'm comfortablyas is where is right, But I
want this to be an impact Canadato North America wide because we're doing things
wrong right. So now it's becomemore of a passion for me, and
it goes back to a getting tomy two boys to say, hey,
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you know, my dad made achange and I have the opportunity to do
so, so why not spearhead inreally go after it? And yeah,
that's where we stand. I lovethat. You know, you know,
there is certainly a detrimental impact throughexcess landfill, right, so landfills,
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of course are necessary. I'm notsaying that we can't have landfills. We
need them, right, we absolutelyneed them. We've got you know,
a lot of waste, as yousaid, we have. You know,
each person has about six pounds ofwaste per day, so I think it's
also important to look at, youknow, what can we do to be
more aware and conscious of the waste, and how can we repurpose some of
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that, you know, through maybecomposting at home, you know, taking
some initiatives so that we can alsohelp the planet in that way. But
if you think about it, right, so all these landfalls, they're there
necessary, but at the same time, you know, we have you know,
the gases and the vapors, themethane. Uh, you know,
they're producing the carbon dioxide, thewater weight vapors and and you know those
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traces of oxygen, nitrogen, hydrogen, non methane, organic compounds, So
these gases, uh, you know, can all everything combined, you know,
contributes to climate change. And Ithink that it's it's so important to
see, you know, what kindof impact we can have. And having
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you know, spearheading a cycling company, it's like it's a great model.
Like we all learn from each otherand people and things, right, I
know, like if I look at, you know, my life, it's
like, oh my gosh, mygreatest teachings have come from other people their
experiences, and you know, adoptingthat model and I think that's so important.
And so you know, anybody listeningwho is interested I think could dig
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a little bit deeper and see,you know, how can they be impactful,
you know, and in vision whatwould like be like if you know.
I think that's an important question toask because it as far as mindset
goes, we can feel like it'snot possible for us. We can't do
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something because we're one person, orwe can't do this because you know,
fill in the blank. Whatever.That limiting belief is right for people,
but it is never impossible. Ibelieve that anything is possible if you truly
believe it, if you put yourmind to it, you can achieve what
seems impossible. And it's pushing theenvelope. It's pushing past the belief systems
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that we have adopted, you know, from might be let's say, through
our upbringing, through or cultural environment, you know, through education, through
just mimicking behaviors from family or caregivers, and we carry that, you know,
decades through. But there comes apoint where sometimes you have to take
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a real hard look and say isthis serving me? And if it's not
serving you, how can you changethat model? So to speak? Right,
and then delve into sort of thenext level of possibility. Yeah,
yeah, I know, that's well, said my friend. Yeah, just
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like you were saying for individuals,like what type of change can an individual
make? It? It's huge forthe recycling realm and the waste management realm.
I would definitely say to start withsomething simple like reusable everything, reusable
water bottles, when you're going toget your coffee, a reusable coffee mug,
or be conscious of what you're doing, because to be a conscious person,
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you need to know, like,Okay, if I'm buying a water
bottle, where is this going after? Right? It's not out of mind,
out of sight. It's coming rightto your backyard eventually and through our
waterways and you're drinking it. Right, So we have to now be a
conscious community of because remember, themore recycling, the better for us as
a company. But there's so muchthat it's overwhelming. I don't think if
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we have if every waste company turnsinto a recycling company, we'll still have
landfills because there's so much. Sixpounds per person, so if each person
could do one pound less collectively,that's a huge amount, right, And
it's a wind for the climate.It's a wind for our environment. It's
a wind all around, or fora health or longevity for a plant,
everything. So it's a win windripple effective a worldwide consciousness, And that's
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the main message I really want toget across is stop becoming a disposal economy.
Where if you looked back, liketwenty thirty years ago, we had
the milkman concept where the milk wouldcome to your doorsteps, pick up your
glass or aluminum bottles, refill itevery day, so we had no plastic
bags or gallons of jugs of milk. It was a reusable economy because commodities
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like paper and plastic and all thatwere not so so cheap to use.
Right, So I would say tokeep that be a conscious consumer. Yeah,
and that's certainly great advice because thereare so many opportunities for us to
take a look at how we can, you know, make that small change,
you know, even in terms ofyou know, our water wastage,
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you know, brushing your teeth,maybe you're going to turn the tap off,
you know, for a few secondsand not continuously have it run while
you're brushing your teeth. Right,there's certain things that we can do that
might seem very small, but collectively, as you say, simmer, if
we did it collectively, that's ahuge impact. And I think we have
all come to understand and appreciate hownecessary it is to be connected, you
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know, through the pandemic. Thatwas definitely something that was a big learning
that we need each other, wewe thrive better, you know, in
a collective environment, we can achievemore and we can band together to foster
change and to help each other tothrive. And so I think that's really
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a fantastic, you know point.So we will continue the conversation here on
Saga nine sixty. You're listening tothe Mindset Mentor. A'm Tanya Colar.
My special guest today is similar Betty. He is the co founder of Soul
Recycling, and we're going to continueat fostering change when we come back after
this break, No Radio, NoProblem stream is live on Saga ninety six
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AM dot cl Welcome back to theMindset Mentor here on Saga nine sixty.
I hope you're having an absolute phenomenalday. Well, we're going to continue
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the conversation and we're talking about recyclingand the founder of Soul Recycling, Simmer
Betty is joining me sharing some incredibletechnology on recycling and what we can recycle
today, there's so many items thatend up in a landfill. And according
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to Simmer, you know, he'sshared with us that eighty percent of what
ends up in a landfill is actuallyrecyclable. So just imagine if we did
not recycle that eighty percent, youknow, decades and centuries. If we
continue to do this, there's there'dbe no space for us. Where where
do we go? Right? It'staking our natural habitat, you know,
and and really interesting. So Simmer, it's so great to have you here
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on the mindset mentor thanks so muchfor joining us. I know that you
created your company based on a needsas a boy working at your father's or
your family's print shop and seeing thewaste there, you thought there has to
be a better way. There hasto be a way to repurpose the paper,
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which you certainly found that way andnow taking that from paper into plastics
and metal. And I want totalk a little bit about you know,
the waste of course that we're seeingin the landfills, but let's talk about
what it actually means to recycle andwhat the connection is to waste and or
the differences between waste and recycling.Yeah, thank you for that, Tanya.
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So our main message, well oneof the main messages here is when
when if you're at if you areworking at a business or own a business,
and you have a lot of waste, not to call a garbage company
first, because what ends up happeningwhen you call a garbage company first,
They're gonna they're not gonna have manysolutions for you. They're gonna say,
Okay, this is all landfill becausethose waste companies are owned or have affiliation
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with landfills, so they don't havethe best interests of mind to recycle.
And they have to understand recycling andwaste are two separate industries. Both materials
are processed in very different ways,and it gets confusing for people because a
lot of waste companies paint their trucksgreen and do a lot of greenwashing to
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perceive that they're handling the waste inan environmentally friendly way, which is not
the case. They're just using thesame old one hundred years solution of digging
a hole in the ground and puttingour waste into it. Where when you
look at waste and you own abusiness or work at a business, you
should think to call a recycling companyfirst, because one it will earn you
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money, so we'll add to yourbottom line, of course is better for
the environment. And then we willactually tell you what's waste and what's not.
Yeah, that's interesting. I knowthat. You know, in terms
of metals, you know, copperis very valuable, so people actually go
and collect copper, you know,from waste. They'll go to like,
you know, different areas where theyknow maybe they'll find some of that,
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and then they go in and theycash that and they get dollars for that.
And some people just don't understand thevalue of what you know, their
their waste actually is or what itcontains. So if somebody would like to
get a little bit more information orwould like to reach out and to have
that recycling picked up, how didthey do that? Simmer? They can
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visit our website. That would bethe best way ww dot sol recycling dot
com. So is ww dot soulrecycling dot com. And that's the best
way to contact us from there,and we would then give you the best
options available. Yeah, I likethat. That's interesting. So my father
was an electrician and you know therewere motors. I remember my father like
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literally stripping different motors and then you'dhave a literally like a bin where the
copper would get you know, depositedinto that bin, and then he would
go and recycle that, you know, at some plant or whatever you call
it, and then get cash forthat. And that's when I sort of
understand the value of copper because it'sthere's a lot of copper obviously around So
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I thought that was really interesting.So it would obviously go beyond copper and
what the value is to recycling.So plastics are obviously very difficult or sometimes
impossible to recycle from my understanding,maybe that's not true, but but so
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what are what are the advancements likefor plastic Because we we've wasted a lot,
We've used a lot, let's say, of plastic that ends up in
the landfills and is not repurposed.And I know there are some technologies,
you know, I've seen, youknow, luggage made out of recycled water
bottles. So let's talk a littlebut about what can be recycled and how
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can it be repurposed. Yeah,you're absolutely right, Tanya. Plastic is
one of the most complex things torecycle. One there's so many types of
plastics. You have one to sevenplastics, and all one to seven plats
have different ingredients within them, soit's unlike metal, where metal coppers,
copper, aluminums, aluminum, steelis steel, and they're all endlessly recyclable,
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where plastic is not. You haveone to seven and basically one to
three are recycled, are very easilyrecycled until late turned to four to seven,
when you reach the four to sevenrange of recycles. And this is
we're talking about the little triangle underneathlike your water bottle that would say a
number underneath water row is typically numberseven pet or pt e E P.
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And they're not endlessly recyclable. Soplastic is the true cancer of the earth.
It's everywhere and you cannot endlessly recycle, so they do end up in
a landfill eventually, right, Sowe do recycle as much as we can.
And a little story about plastic.We were trying to find a resource
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for number seven plastic and as youknow, number seven plastic is basically at
the end of the recyclability life andit cannot be recycled anymore. And just
like the paper from my parents shop, I told you I needed to find
a solution. So we had alarge bottle in company, a big soda
company. Everyone knows about it andeverybody drinks that. I just can't say
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who it is, right, youknow what you're talking about? Yeah,
Yeah, And they're one of ourmajor clients and they pose us. They
said, hey, we have thisproblem where our bottles are a different type
of cap, the bottle itself isa different type of plastic, and then
on top of all that, there'sa label and there's glue. So we've
been trying to recycle with forever andwe cannot. And they were a business
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that wanted to become environmentally friendly,so they partnered up with us to find
a solution. So we went intothe labs for R and D to see
how can we find a solution.We travel the world, we asked.
We found contacts in Dubai where theywere willing to take one hundred containers of
pet bottled mixed however with the caps, labels everything. And what they did
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was to use it as an additivefor asphalt and yeah, and it worked
out really well for them because itmade the asphalt more heat resistant because in
Dubai's you know, it gets veryhot, and so now the roads are
more durable. Because of the petand we liked that and source because we
knew that road's going to be therefor a minimum twenty years, right,
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it's not going to go into landfill, and hopefully after those twenty years of
the road's life, maybe more atthat time, we might have a solution
for that type of road as well. Right, So that was a big
win in the plastic realm of things. But overall, yes, it's very
complex to handle plastic. And Iwould say use glass or aluminum when buying
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anything like water bottles, us buythe aluminum one or the glass one instead
because bothendlessly recyclable. Yeah, that'sreally interesting. So yeah, I was
just thinking about plastic bags, right, And I always thought, okay,
so they have now you know,you can pay to buy bags, or
you bring your bags, you know, little canvas bag or paper bag,
whatever you know, material you're using. And I always thought, well,
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are we actually saving you know,the planet? Because what happens when you
don't remember to bring your bags thenyou buy another one or two or three
or four or five, and wekeep on buying the canvas or other material
type bags. So in the end, are we actually really saving what do
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you what do you think the hardquestion to answer, Are we to some
extent? I would have to sayyes, right, because now you could
go to the grocer or people arecoming with their own reusable bag because they
don't want to buy that five centbag. But are they coming every time
with it? No? But it'sa step forward. I would say.
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It's not perfect, but it's somethingand something adds to something, right,
So that's what I would like tosay about that. But the LDP,
which is the type of plastic thatthe plastic bags are made of, are
very recyclable and we currently recycle it. We recycle it into more bags,
right, it turns into more bags, So it is a recyclable product,
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but it's not endlessly recyclable. ButI would say with the reusable bags and
the five cent charge, it isa step in the right direction. But
is it an actual solution. Idon't think so. Yeah. Interesting,
Okay, So I mean that kindof puts it into perspective because I always
wondered, okay, well, howare reusable are those? You know,
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the bags that we bring the reusablebags, Like, how recyclable are those
too? Right? So you kindof have to look at it, you
know, all the materials, Ithink collectively together and see what what makes
sense. And obviously it's the historyof use and how people are using that.
If you forget your bags all thetime, you're buying new bags and
then you know there's like you know, you have fifty of them, then
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that's just a little bit excess,right. But I think that if we're
also responsible and pay attention to that, then at the end goal there will
be some sort of you know,uh, minimization in waste and the benefit
to recycling. That's right, that'sright. Just like the plastic straws as
well. Now they're fiber based,right is that going to make a huge
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change? Probably not, But isit a step in the right direction.
Yes, yeah, And I've seenthe metal straws as well, right,
if people like to drink from astraw all the time and they can get
the metal ones. So there's alwaysalternatives, there's always ways to look at
things and to create new possibility,right. I think that it's so important
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just to realize that, hey,like let's look into this, explore.
I think being curious and exploring isa sort of a gift right to humanity.
Yes, yes, And back tothe shopping again here. So when
you're at a grocery store and you'repicking up something that's packaged, you want
to look for packaging it's made outof recyclable waste. Right. The only
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way that recycling will work is whenthe common consumer is picking up items made
out of recycling, because that sendsa message back to the manufacturer that hey,
we got to start buying more recyclablematerial to make our packaging ative.
Right. And I would always pickup, like you'd see these water bottles
that are kind of green in color, and it says, oh, this
is made out of one hundred percentrecycled pet bottles. You want to pick
(31:37):
that up because then that revs upthe recycling system and what it does it
raises the commodity pricing, so itbasically incentivizes the businesses to buy more recyclables.
Yeah for sure. So you know, I'm just thinking about those green
bottles. I purchased many of those. And so can you explain the process
(31:59):
just in case somebody might be thinkingthen, well, if it's recycled,
you know, they might fear ita little bit like is it sanitary?
You know, is it you know? Can I drink from this? So
can you explain the process a littlebit. Yeah, to the point of
sanitation. It's essentially the same thing. So recycling is the actual term.
I would say, it's urban miningright from your general waste. Instead of
(32:22):
getting the petroleum from the ground tomake plastic, you're reusing the petroleum that's
already been mined, but out ofyour garbage. You're mining it out of
your garbage. It's urban mining.So it's essentially the same product. So
there's no fear in am I drinkinggarbage? No? No, no,
you're not contaminating yourself. It's thesame type of raw material. You're just
(32:44):
reverse engineering it to reuse it again. Oh that's interesting. Thank you,
you know for explaining that. Ididn't. I didn't you know, understand
fully understand that before. So that'sactually, you know, really really interesting.
There's companies I know that but youknow, have certainly benefited greatly,
big companies. I can't you know, mention the name either, but there
(33:07):
is a company that I know hasworked with charities to recycle some of their
clothing, right so that it doesn'tend up in you know, a landfill.
And I'm talking about not even youknow, used clothing. They had
so much access that costs money tostore, that it was easier for them
(33:28):
to destroy it versus to you know, repurpose it that way. But they've
collaborated with the different organization and theorganization was responsible for picking it up and
you know, putting it to incredibleuse. And I think that companies that
are in that situation where they haveexcess of anything that they need to get
(33:52):
rid of because they don't want toincur the cost of storage, can look
at ways who could use it best. And there was another company that I
know was destroying toys, kids toys. There were wooden toys that they destroyed.
They were literally putting them in awood chipper because it was too expensive
(34:12):
to house them and to store towarehouse them. And it's heartbreaking to hear
that because there's a need for thatand that could have been put to such
great use. And subsequently, youknow, it was once people got wind
of what was happening. But it'sjust a matter of sometimes asking, you
know, exploring. So anybody listening, I would encourage you to call uh
(34:34):
Simmer's company, Soul Recycling. Checkout the website. What's the website again,
Simmer? Yeah, ww dot SoulRecycling dot com, so just sol
recycling dot com. Yeah, pleasecheck it out, because that is it's
just it's right there, right.We can do we can we can make
an impact, sometimes far greater thanwhat we realize. So it's worth just
(34:57):
making the call checking out a websiteand see what the options are. If
you're in a company, maybe youwant to start asking the questions and well,
what do they do with their accessand whatever that access is, plastics,
you know, metal, cardboard,whatever that that access is. It's
really important to find out, well, what's happening with that because as I
(35:19):
mentioned earlier and the expression that wehear, you know, one person's garbage
is another person's gold. We canreally learn to mine, you know,
the good from something that someone hasdiscarded and thinks that there's no more value
to that. You know. It'sinteresting. I saw something on I think
it was LinkedIn. It was justtoday literally timely, you know post.
(35:40):
It was repurposed cans. They weredrinking cans and they had you know,
maybe there was let's say about fouror five different colors, but they had
hundreds of cans and they created awall, you know, out of these
cans, like and I thought,wasn't that kind of cool? Like,
(36:00):
what is that? I would nevereven think of that. People make art
from you know, metals and plastics, and it's they're using their creativity but
also repurposing and recycling, which Ithink is very a valuable Oh it is.
Yeah, I love it. Ilove it. Our office is full
of art that's made out of recyclablesand garbage essentially, and we love it.
(36:22):
And some you can't even tell it'smade out of that. It looks
like an actual showstoper like type ofthing, you know, But no,
that's what we love that we promotethat, and then we see the value
in that, right because one itshows the common consumer that there's something that
you could do with your waste,and two it makes you aware of what
(36:45):
you're doing, you know, itputs it into perspective. Just like the
six pound the fact about the sixpounds per waste per person, you can
just multiply that in that little piece. We have a little piece in our
office where it's a six pound figuremade out of waste, and it's actually
pretty big and it's surprising that somuch waste a person makes a day.
(37:06):
Yeah, I think we could allmake a huge impact if we do become
a little more aware and conscious ofthat. You know, little things.
I know, I had a waterbottle that had been sitting out. I
didn't see it there, and ithad been sitting out for days, so
I didn't want to drink the water, but I thought, oh, okay,
so I'm actually watered the plants withit. It's little things like that,
(37:29):
you know, which you feel ormight be insignificant, actually lead to
huge impact. That's right, that'sright. It's step by step, right,
step by step will change the world. And yeah, it's just we
need to spread the awareness of recyclingand stop thinking of garbage as wastes then
a actual resource, because garbage isa resource. All the stuff that's in
(37:50):
our garbage came from our ground basically, right, Either are trees or oils
in the ground, or everything's camefrom our earth. So we cannot depleting
our wood and our forests and ourwaterways to then just keep consuming and throwing
away eventually. Yeah, you know, I think of like science, like
(38:13):
matter is neither created nor destroyed,right, It's just recycled, it's repurposed,
and it turns into something else.Well, we're going to continue the
conversation here on Saga nineteen sixty.You're listening to the Mindset Mentor. I'm
Tanya Kohlar and coming up after thisbreak, we will continue the conversation with
my special guest today, Simmer Betty. He is the founder of a recycling
(38:36):
company called Soul Recycling. Stay tunedafter this stream us live at SAGA nine
am dot C. Hello, andwelcome back to the Mindset meant Or.
(39:09):
I'm Tanya Kohlar helping you live yourbest life. Yes, you can do
it. It is possible for you. So I never want you to give
up on your hopes and your dreams. It's important for us to remember that
we can achieve limitless possibilities. Thereis no limit. The only limit that
(39:30):
we have is the limit that weput on ourselves through our mindset. So
I really encourage you to foster agrowth mindset. You know, our mind
is like a plastic right, andit's malleable. We can shape and build
and you know, create a lifethat we want. Right. We've got
all those neural networks, right,so we want to create those wonderful clusters.
(39:52):
Because thoughts that fire together wire together, all right, So we're going
to continue the conversation here with myspecial Guess Simmer. Betty Simmer is the
founder of a recycling company called SoulRecycling and is making a huge impact,
you know, obviously in the recyclingworld, but also just on the planet
(40:13):
because think of all of you know, the the garbage that we use apparently
at six pounds per person per day, and eighty percent of the garbage that
ends up in a landfill is actuallyrecyclable. So we're gonna talk a little
bit more about that. We uh, Simmer, you shared some of the
(40:36):
options that we have with that eightypercent, but I want to talk about
the twenty percent as well. That'sthere and what is the makeup What makes
up that twenty percent? Yeah,that twenty percent is mostly medical waste,
hazardous waste, chemical waste, thingsthat we don't really want to touch and
(40:57):
do anything with, which is essentiallythat is the actual waste. But we
have a solution for that. WhenI started this company, we had a
saying that's saying our goal, ourmission is to recycle everything, right,
and we're getting to that point.We're actually piloting a technology and from our
plant Mississauga, and this technology inItalian technology where we take that last twenty
(41:21):
percent of hazards, medical pharmaceutical wasteand what have you and turn it into
a type of fuel called RDF.And this RDF fuel looks like sand,
it looks like fluff, it lookslike something very usable per se. And
it converts this non usable waste intothe RDF through a machine via waste converting.
(41:46):
We call it waste converting, andit's a thermal friction based technology and
it doesn't burn the material, sothere's no emissions emitted as well. And
then we have an end use forit and which is actually an alternative for
coal as it alternative fuel as well. Yeah, that's fascinating stuff. So
when it comes to to rid affand this technology, you know, the
(42:08):
fuel, how has that been testedfor longevity or has it it has been
tested? So it's not a newtechnology, right, it's a European technology.
It's new for North America, right, And as you know, we
have a different type of waste thanthey do. So it's just going through
these speed bumps to see the actualcaloric value of this waste and see how
(42:32):
well of a fuel it is comparedto coal. Hmm. Awesome. So
so that twenty percent there's you know, the pharmaceuticals, you know, the
medical you know component And that's interestingbecause you think that maybe that couldn't be
recycled because of the toxins, right, So it's so interesting that we can
(42:53):
sort of even repurpose and recycle thatcontent. Yeah. Yeah, through this
this process, it denatures everything.So it's non talksic at the end of
it. That's a beautiful word,non toxic for the planet. Right.
I mean, so many you knowbenefits, and we're we're we do want
(43:14):
to start future planning and thinking aboutthe next generations. Of course, climate
change is a factor, you knowin all of this when we look at
waste and landfills and recycling and howand recycling can absolutely make a huge impact.
So again, you know, Iencourage everyone to maybe explore some options
(43:35):
if you're working for a company oryou own a company, uh and seeing
what you what you can do yourpart. But also as a consumer,
as an individual consumer, you know, it's great to look at ways that
that we can potentially cut down onthe waste recycle some of our goods,
just so that we can also minimizeon that excess way. So six pounds
(44:00):
of garbage per day is what theaverage person you know creates, and that's
that's huge. That's a lot.That's a lot of waste. If you
think of six pounds, like,I had no idea when you put that
number out there to us simmer liketo me, that was shocking, because
that's that's a lot. I mean, think about six pounds sitting in front
of you, or holding six poundsevery single day, and at the end
(44:22):
of the week, and at theend of the month, and at the
end of the year and the endof the century. How much we can
eliminate if we just do one smallthing right. It's like atomic habits,
right. There's a great book calledAtomic Habits by James Clear. He talks
about the atomic micro things that wecan do on a daily basis that will
in turn really add up so thatwe could experience the change that we would
(44:45):
like to see. Sometimes we believethings are impossible, but it's important to
take those small steps, one smallaction. You know, in fact,
when I work with my clients throughcoaching, you know, it's action right,
and it's you've got to break itdown into actionable steps so that you
know, eating the elephant right,doesn't seem you know, such a daunting
(45:07):
task. Right, How do youeat an elephant? Right? It's one
bite at a time, So it'sthe same thing. We want to action
it so that it is doable andso that our minds can also reward us
when we achieve that, we cancontinue and feel motivated to get to the
to the next level, into thenext step. So, siber, do
you have any advice for consumers onon how they can start looking at you
(45:32):
know, there are daily actions tomake an impact on recycling and potentially cut
down on the waste that ends upin landfills. Yeah. Yeah, I
would say definitely change your mindset ofand be conscious of what you're consuming and
disposing. Be a reusable person,like if you use the reusable cups when
(45:52):
you're going to get your daily coffee, right, you use reusable water bottles
when you're drinking you're drinking your water. Be mindful, be mindful of what
you're doing, and slowly we'll beprogressing towards a no landfill type of world,
which we would have to go toeventually because we only have a finite
time with the landfills that we currentlyare working with, or we'll have to
(46:14):
build more landfills and again depleting ourwaterways and our natural habitats. So we
have to progress the right way,yeah, for sure. And you know
we all make those choices out ofnecessity. You know, we're in a
rush, you know, whether you'retaking your kids to different events, you
(46:35):
just don't have time, You're goingto the office or back and forth,
whatever it's. You know, welive in an instant gratification society, and
we try to make our life easierby stopping and getting something maybe through the
drive through, and then we startto look at it and analyze, Wow,
that's a lot of waste that wehave, you know, accumulated.
So we can you know, tryand do a few things here and there
that can make an impact. Andyou know, I'm not scolding anybody for
(46:59):
the choices they may I'm just sayingit's really it's always good in life to
be aware, to be consciously awareof ourselves and the environment as well.
So I think that's great. Now, Simmery, can you give us some
tips on what it is to lookfor, let's say, in you know,
the plastics, whether we're you know, it's a glass or water bottle,
(47:20):
that we're drinking. So what's thecode and the number of the lettering
that we should be looking for.I would say, don't look for plastic
at all. Yeah, exactly,good answer. Yeah. Yeah, when
when you when you're picking up something, choose aluminum, choose metals, choose
glass, Choose something that's endlessly recyclablerather than plastics. We do recycle it.
(47:43):
Are the endlessly recyclable? No,not at this point. Okay,
what about boxed water versus plastic bottles? So box, that's funny that you
bring it up. Box is morelike how the waste companies are painting their
cut truck's green. Right, it'slining. The box is lined with plastic
(48:05):
as well. Right, So it'snot any better than a plastic bottle because
it too because paper absorbs water,so they have to line it with a
liner, so the absorption is notthere, so they're lining it with plastic.
So essentially it's a plastic water bottlestill with an exterior paper base.
Makes no sense to me. Gowith glass, go with metal sounds good.
(48:27):
Well, these are some great tips, and I thank you for sharing
your your knowledge and for developing thetechnology you know with soul recycling. Thank
you so much for being here onthe Mindset Match to today's sin where we're
out of time, so continue doingthe great work that you are doing,
not only in Canada, but Iknow that there is a future out there,
(48:49):
you know, the global impact certainlyon climate change that can be achieved
collectively. Thank you, yes,thank you Tania. All Right, everyone,
that's a rap for today is theMindset Mentor stay tuned Thursdays at three
pm for more ways to live yourbest life, No radio, no problem,
(49:17):
stream us live on SAGA nine sixtyam dot co
The views expressed in the following programare those of the participants and do not
necessarily reflect the views of Saga ninesixty am or its management. Well,
(00:21):
hello and welcome to the Mindset Mentor. I'm Tanya Coola helping you cultivate a
life you love. Coming up ontoday's show, we're going to hear from
an environmentalist who is really going tohelp to save the planet, essentially because
when we do small change, itleads to a big impact. So today
(00:42):
Simmer Betty is joining me. Heis the founder of Soul Recycling. And
this is so interesting taking a veryarchaic system of landfills as we certainly know
today and revitalizing that to recycle andto repurpose waste. It's really interesting to
(01:02):
hear the technology and how far we'vecome in terms of being able to recycle
and to repurpose plastics and metal.And as I say, in one person's
garbage is another person's gold. Well, we're going to talk about that gold
right here on the Mindset Mentor onSaga nine sixty. So how about we
just jump into the conversation and sayhello to Simmer. It is so great
(01:26):
having you here on the Mindset mentortoday, Simmer, Thank you, Tany
Yah. Yeah, I love theintroduction, but yeah, I'm excited as
well. Well, you know,this is really cool because you know,
landfills have been around forever. Youknow. You know, I discussed a
little bit earlier about you know,the archaic model that they have, and
(01:48):
so you have now spearheaded this companythat is making a huge impact, which
has some great sustainability, but alsoimpact for the future and certainly for you
know, helping you know, theproblem. One of our biggest challenges right
now is climate change. So I'dlove to sort of dig in and delve
into, first of all, howdid you come up with the idea of
(02:12):
recycling that you have, And thenyou know, let's go into a little
bit of the technology and how you'vebeen able to achieve something that has eluded
us for so long. Yeah.So how I started the company was basically,
my father owned a printing company andhe had tons of tons of paper
waste from the cuttings and things likethat, and we're throwing it all in
(02:34):
the garbage. And I had tofigure out this as an environmentalist like this,
this is not the right way ofdoing it. And everything going into
archaic system, like you said,of digging a hole in the ground and
hopefully it goes away, out ofsight, out of mind. It just
didn't seem right to me. Sofrom there I found a company, an
installation company that would take the paperand actually pay us for the paper as
(02:58):
a commodity. And then booth,the light bulb came on and I said,
hey, if I could do itfor my dad's company, why can't
I do it for other companies?And then from paper we went into plastics,
metals, e waste and the listgoes on and on and out.
Basically we're at a point of everythingcan be recycled, right. That's that's
(03:19):
incredible because recycling certainly is a problem. You know, there's impact. So
to be able to start with that, I love the concept of you saw
this need and you said I wasan environmentalist, So even at a young
age, I think you're just thislike natural environmentalist from the get go,
where you saw, hey, waita second, we're wasting so much paper,
(03:39):
and you know this could be usefulfor someone or something, and then
you know, to go on fromthere and to see the next steps and
to the next materials. I thinkit's really indicative of a growth mindset.
So when we look at our options, we have a fixed mindset and we
have a growth mindset. Right,A fixed mindset is you know, we
(04:00):
can't change it. This is theway that it is. And that's it.
When you have the growth mindset,it is about how can you move
beyond where you are? How canyou envision possibilities and limitless possibilities. And
so I think that's phenomenal. SoI want to write off the bat,
you know, acknowledge you for havingthat growth mindset and spearheading an initiative that
(04:24):
is certainly impacting Canada and hopefully biggeron a global scale. Because everybody has
waste. There's waste you know dailyHow much waste are we talking? How
do you know what the average sortof consumption is that is created in the
(04:44):
landfills today that you are now tryingto you know, redirect so to speak.
Yeah, if you want to takeit to a consumer point where each
person like you and I, wedispose of about six pounds of waste each
day, oh, six pounds,six pounds of waste. Right, We're
a disposal economy, right, andthat's how everything's disposable. Your plastic bags,
(05:06):
your cups, your shavers, youname it, right, Everything now
is about convenience, out of sight, out of mind. And I love
the fact that you said, yeah, the growth mindset. We have to
question the status quo, right,and we have to change the status quote.
And that's what we're doing. Andit's a difficult task, but like
(05:27):
you said, if you take itsmall steps by small steps, and one
item by one item, like thepaper to plastics, there's a solution for
everything and that's what we're figuring outnow. And we have a solution for
a lot of things that are goingto landfill. So we're questioning that status
right now. Yeah. Well,if you think about six pounds of waste
per person a day, that's anawful lot of waste. So that would
(05:48):
be contributing to the build up ofthe landfills. So I think this is
so essential and timely to be tohave technolology that can you know, somehow
minimize or even in some cases eliminate. You know that that substance that we
(06:09):
have, you know, through throughthe build up pretty incredible technology. So
it's my understanding at SIMMERN. Please, you know, share the technology if
you will, But it's my understandingthat you can literally turn garbage into reusable
sand. Is that correct? Yeah? Close, close, It's a type
(06:32):
of fuel. It's called RDF.But yes, it does look like sand.
It does look like sand. Socurrently eighty percent of landfills are filled
with recyclable waste, which is acommodity and worth money, and so we
target that first as a recycling company, and then the twenty percent left like
your your medical waste, your hazardouswaste, things that cannot be recycled due
(06:55):
to the contamination. We have amachine that we brought over from Europe Italy
be exact, and what this machinedoes is turn into turn your non recyclable
waste into RDF, which is asand or a fluff that we call it,
which is a type of fuel usedas an alternative to coal. So
this technology is not new and it'snot anything It's been around for about twenty
(07:19):
years now. But in Europe,because of the lack of landfills, they
had to think of solutions and we'regetting to that point. Well, Canadians,
we have an access of land,we understand that. But from I
understand, we have about ten yearsleft until we reach the maximum limit.
So I don't know why we're notgetting louder about this problem, but there's
(07:40):
a reason I'm doing this, andthat's one of the reasons, saying,
hey, we're going to have areal big issue here if we don't come
up with some solutions, and asa privately held company, we're bringing the
solutions now and see what we coulddo. Ah, my god, I
love this so much. And yes, we are absolutely having a great conversation
to get the word out there andtalking about how eighty percent of the material
(08:03):
in the landfills are recyclable. Soit just you know, makes me question,
well, why has it not beendone before? How will we let
it get to this point eighty percent? That's a huge number. There's a
lot of recycling ability there, andyet we're using beautiful land as a landfill.
(08:24):
So it's so it's kind of counterintuitiveto you know, a healthy planet.
So why hasn't anybody done this before? Simmer? It's a good question.
It's actually a complex answer. Butlet's put it in a nutshell where
a lot of business, like alot of major business, like these waste
businesses, rely on landfills to operate, and we're employing thousands, maybe millions
(08:50):
of people in the waste management industryto manage landfills and to keep the garbage
flowing to landfills. So there's alot of there's a lot of fear there
to innovate. Right, there's aninnovation, there is fear and there is
just like anything like with AI wherepeople are losing potentially going to lose their
(09:11):
jobs because of AI. Right,it kind of goes into that type of
sphere, so to speak, andthat's why there's been such a hurdle to
really push recycling then rather than usinga landfill. Yeah, you know,
I hear what you're saying, andit kind of makes sense where you know,
the radar goes off a little bitand the fear kicks in of people
(09:31):
feeling like they're going to be obsoleteand not needed. But we can look
at it from the flip side ofyou know, what about all the jobs
that are being created through the recyclingprocess or from the jobs that are created
from having to use the materials invarious ways, whether that's through building or
(09:54):
you know anything. Really, so, I think we have to always dig
a little bit deep for than surface. And one thing that I think is
certain is that we have to pushthrough the limits of what is and to
imagine the possibilities of what can beachieved. You know, nothing extraordinary ever
happens in a comfort zone, andif we all lived in a comfort zone,
(10:18):
we wouldn't have the technology that wehave, the advancements that we have.
I mean even simple things like youknow, light that we've all become
accustomed to now. Right, Sothere's there is that progression because as humans,
we're always progressing, and I thinkthat we have to also be on
board with that change. And oftentimespeople resist change because it's just it's a
(10:41):
human thing, right, we don'tlike change. But if we really start
to look at our lives and evenyou know, history, we will see
that change is such an incredible forceto be reckoned with. Change is where
you know, all the possibility andthe growth really happens, and trans information
happens. And having an alternate tolandfills today and eliminating you know, the
(11:11):
space that we're using and the wasteof the natural resources, I think it's
really imperative. And that is definitelyprogress, progress that needs to be implemented
right away, and progress that wecan you know, also monitor and see
how else can we improve this?You know, we don't want to ever
rest on our laurels in life,right, So same thing with business,
(11:33):
you know, how can a businessbe socially responsible, socially aware? So
thinking of the sustainability of the planet, Simmer. I know that you're a
dad of two, and has thatcrossed your mind? You know? So
you were a young child working inyour family's printing company, consciously aware of
(11:54):
the waste of paper usage and repurposingthat. So how does your being a
dad sort of reflect and inspire youto move forward? Yeah? The reason
I'm working for this change so hardbecause I think of them, right,
(12:15):
I think of their world, andI think the ways that how we're poisoning
our waters through these landfills because ofas you know, if you dig deep
enough, you eventually hit water,and the water goes into our rivers and
into our drinking water. So we'repoisoning ourselves with microplastics and things like that.
And of course my children come tomind right selfishly but unselfishly it's a
(12:35):
worldwide issue, right, So ofcourse I keep them in mind, and
that's the reason I get up.And I also want them to be proud
of what I'm doing right and thatgoes a long way with everything that I
have to put forward here. Soyeah, like we can't as a break
now, i'd say in the wholegrand scheme of things, we're a small
(12:56):
waste management recycling company, right,but we're trying to oh do we need
to grow? No, I'm comfortablyas is where is right, But I
want this to be an impact Canadato North America wide because we're doing things
wrong right. So now it's becomemore of a passion for me, and
it goes back to a getting tomy two boys to say, hey,
(13:16):
you know, my dad made achange and I have the opportunity to do
so, so why not spearhead inreally go after it? And yeah,
that's where we stand. I lovethat. You know, you know,
there is certainly a detrimental impact throughexcess landfill, right, so landfills,
(13:37):
of course are necessary. I'm notsaying that we can't have landfills. We
need them, right, we absolutelyneed them. We've got you know,
a lot of waste, as yousaid, we have. You know,
each person has about six pounds ofwaste per day, so I think it's
also important to look at, youknow, what can we do to be
more aware and conscious of the waste, and how can we repurpose some of
(13:58):
that, you know, through maybecomposting at home, you know, taking
some initiatives so that we can alsohelp the planet in that way. But
if you think about it, right, so all these landfalls, they're there
necessary, but at the same time, you know, we have you know,
the gases and the vapors, themethane. Uh, you know,
they're producing the carbon dioxide, thewater weight vapors and and you know those
(14:22):
traces of oxygen, nitrogen, hydrogen, non methane, organic compounds, So
these gases, uh, you know, can all everything combined, you know,
contributes to climate change. And Ithink that it's it's so important to
see, you know, what kindof impact we can have. And having
(14:43):
you know, spearheading a cycling company, it's like it's a great model.
Like we all learn from each otherand people and things, right, I
know, like if I look at, you know, my life, it's
like, oh my gosh, mygreatest teachings have come from other people their
experiences, and you know, adoptingthat model and I think that's so important.
And so you know, anybody listeningwho is interested I think could dig
(15:05):
a little bit deeper and see,you know, how can they be impactful,
you know, and in vision whatwould like be like if you know.
I think that's an important question toask because it as far as mindset
goes, we can feel like it'snot possible for us. We can't do
(15:26):
something because we're one person, orwe can't do this because you know,
fill in the blank. Whatever.That limiting belief is right for people,
but it is never impossible. Ibelieve that anything is possible if you truly
believe it, if you put yourmind to it, you can achieve what
seems impossible. And it's pushing theenvelope. It's pushing past the belief systems
(15:52):
that we have adopted, you know, from might be let's say, through
our upbringing, through or cultural environment, you know, through education, through
just mimicking behaviors from family or caregivers, and we carry that, you know,
decades through. But there comes apoint where sometimes you have to take
(16:15):
a real hard look and say isthis serving me? And if it's not
serving you, how can you changethat model? So to speak? Right,
and then delve into sort of thenext level of possibility. Yeah,
yeah, I know, that's well, said my friend. Yeah, just
(16:37):
like you were saying for individuals,like what type of change can an individual
make? It? It's huge forthe recycling realm and the waste management realm.
I would definitely say to start withsomething simple like reusable everything, reusable
water bottles, when you're going toget your coffee, a reusable coffee mug,
or be conscious of what you're doing, because to be a conscious person,
(16:59):
you need to know, like,Okay, if I'm buying a water
bottle, where is this going after? Right? It's not out of mind,
out of sight. It's coming rightto your backyard eventually and through our
waterways and you're drinking it. Right, So we have to now be a
conscious community of because remember, themore recycling, the better for us as
a company. But there's so muchthat it's overwhelming. I don't think if
(17:22):
we have if every waste company turnsinto a recycling company, we'll still have
landfills because there's so much. Sixpounds per person, so if each person
could do one pound less collectively,that's a huge amount, right, And
it's a wind for the climate.It's a wind for our environment. It's
a wind all around, or fora health or longevity for a plant,
everything. So it's a win windripple effective a worldwide consciousness, And that's
(17:47):
the main message I really want toget across is stop becoming a disposal economy.
Where if you looked back, liketwenty thirty years ago, we had
the milkman concept where the milk wouldcome to your doorsteps, pick up your
glass or aluminum bottles, refill itevery day, so we had no plastic
bags or gallons of jugs of milk. It was a reusable economy because commodities
(18:11):
like paper and plastic and all thatwere not so so cheap to use.
Right, So I would say tokeep that be a conscious consumer. Yeah,
and that's certainly great advice because thereare so many opportunities for us to
take a look at how we can, you know, make that small change,
you know, even in terms ofyou know, our water wastage,
(18:32):
you know, brushing your teeth,maybe you're going to turn the tap off,
you know, for a few secondsand not continuously have it run while
you're brushing your teeth. Right,there's certain things that we can do that
might seem very small, but collectively, as you say, simmer, if
we did it collectively, that's ahuge impact. And I think we have
all come to understand and appreciate hownecessary it is to be connected, you
(18:57):
know, through the pandemic. Thatwas definitely something that was a big learning
that we need each other, wewe thrive better, you know, in
a collective environment, we can achievemore and we can band together to foster
change and to help each other tothrive. And so I think that's really
(19:18):
a fantastic, you know point.So we will continue the conversation here on
Saga nine sixty. You're listening tothe Mindset Mentor. A'm Tanya Colar.
My special guest today is similar Betty. He is the co founder of Soul
Recycling, and we're going to continueat fostering change when we come back after
this break, No Radio, NoProblem stream is live on Saga ninety six
(19:52):
AM dot cl Welcome back to theMindset Mentor here on Saga nine sixty.
I hope you're having an absolute phenomenalday. Well, we're going to continue
(20:15):
the conversation and we're talking about recyclingand the founder of Soul Recycling, Simmer
Betty is joining me sharing some incredibletechnology on recycling and what we can recycle
today, there's so many items thatend up in a landfill. And according
(20:37):
to Simmer, you know, he'sshared with us that eighty percent of what
ends up in a landfill is actuallyrecyclable. So just imagine if we did
not recycle that eighty percent, youknow, decades and centuries. If we
continue to do this, there's there'dbe no space for us. Where where
do we go? Right? It'staking our natural habitat, you know,
and and really interesting. So Simmer, it's so great to have you here
(21:02):
on the mindset mentor thanks so muchfor joining us. I know that you
created your company based on a needsas a boy working at your father's or
your family's print shop and seeing thewaste there, you thought there has to
be a better way. There hasto be a way to repurpose the paper,
(21:22):
which you certainly found that way andnow taking that from paper into plastics
and metal. And I want totalk a little bit about you know,
the waste of course that we're seeingin the landfills, but let's talk about
what it actually means to recycle andwhat the connection is to waste and or
the differences between waste and recycling.Yeah, thank you for that, Tanya.
(21:45):
So our main message, well oneof the main messages here is when
when if you're at if you areworking at a business or own a business,
and you have a lot of waste, not to call a garbage company
first, because what ends up happeningwhen you call a garbage company first,
They're gonna they're not gonna have manysolutions for you. They're gonna say,
Okay, this is all landfill becausethose waste companies are owned or have affiliation
(22:10):
with landfills, so they don't havethe best interests of mind to recycle.
And they have to understand recycling andwaste are two separate industries. Both materials
are processed in very different ways,and it gets confusing for people because a
lot of waste companies paint their trucksgreen and do a lot of greenwashing to
(22:30):
perceive that they're handling the waste inan environmentally friendly way, which is not
the case. They're just using thesame old one hundred years solution of digging
a hole in the ground and puttingour waste into it. Where when you
look at waste and you own abusiness or work at a business, you
should think to call a recycling companyfirst, because one it will earn you
(22:52):
money, so we'll add to yourbottom line, of course is better for
the environment. And then we willactually tell you what's waste and what's not.
Yeah, that's interesting. I knowthat. You know, in terms
of metals, you know, copperis very valuable, so people actually go
and collect copper, you know,from waste. They'll go to like,
you know, different areas where theyknow maybe they'll find some of that,
(23:12):
and then they go in and theycash that and they get dollars for that.
And some people just don't understand thevalue of what you know, their
their waste actually is or what itcontains. So if somebody would like to
get a little bit more information orwould like to reach out and to have
that recycling picked up, how didthey do that? Simmer? They can
(23:33):
visit our website. That would bethe best way ww dot sol recycling dot
com. So is ww dot soulrecycling dot com. And that's the best
way to contact us from there,and we would then give you the best
options available. Yeah, I likethat. That's interesting. So my father
was an electrician and you know therewere motors. I remember my father like
(23:55):
literally stripping different motors and then you'dhave a literally like a bin where the
copper would get you know, depositedinto that bin, and then he would
go and recycle that, you know, at some plant or whatever you call
it, and then get cash forthat. And that's when I sort of
understand the value of copper because it'sthere's a lot of copper obviously around So
(24:19):
I thought that was really interesting.So it would obviously go beyond copper and
what the value is to recycling.So plastics are obviously very difficult or sometimes
impossible to recycle from my understanding,maybe that's not true, but but so
(24:41):
what are what are the advancements likefor plastic Because we we've wasted a lot,
We've used a lot, let's say, of plastic that ends up in
the landfills and is not repurposed.And I know there are some technologies,
you know, I've seen, youknow, luggage made out of recycled water
bottles. So let's talk a littlebut about what can be recycled and how
(25:03):
can it be repurposed. Yeah,you're absolutely right, Tanya. Plastic is
one of the most complex things torecycle. One there's so many types of
plastics. You have one to sevenplastics, and all one to seven plats
have different ingredients within them, soit's unlike metal, where metal coppers,
copper, aluminums, aluminum, steelis steel, and they're all endlessly recyclable,
(25:25):
where plastic is not. You haveone to seven and basically one to
three are recycled, are very easilyrecycled until late turned to four to seven,
when you reach the four to sevenrange of recycles. And this is
we're talking about the little triangle underneathlike your water bottle that would say a
number underneath water row is typically numberseven pet or pt e E P.
(25:47):
And they're not endlessly recyclable. Soplastic is the true cancer of the earth.
It's everywhere and you cannot endlessly recycle, so they do end up in
a landfill eventually, right, Sowe do recycle as much as we can.
And a little story about plastic.We were trying to find a resource
(26:07):
for number seven plastic and as youknow, number seven plastic is basically at
the end of the recyclability life andit cannot be recycled anymore. And just
like the paper from my parents shop, I told you I needed to find
a solution. So we had alarge bottle in company, a big soda
company. Everyone knows about it andeverybody drinks that. I just can't say
(26:30):
who it is, right, youknow what you're talking about? Yeah,
Yeah, And they're one of ourmajor clients and they pose us. They
said, hey, we have thisproblem where our bottles are a different type
of cap, the bottle itself isa different type of plastic, and then
on top of all that, there'sa label and there's glue. So we've
been trying to recycle with forever andwe cannot. And they were a business
(26:52):
that wanted to become environmentally friendly,so they partnered up with us to find
a solution. So we went intothe labs for R and D to see
how can we find a solution.We travel the world, we asked.
We found contacts in Dubai where theywere willing to take one hundred containers of
pet bottled mixed however with the caps, labels everything. And what they did
(27:15):
was to use it as an additivefor asphalt and yeah, and it worked
out really well for them because itmade the asphalt more heat resistant because in
Dubai's you know, it gets veryhot, and so now the roads are
more durable. Because of the petand we liked that and source because we
knew that road's going to be therefor a minimum twenty years, right,
(27:38):
it's not going to go into landfill, and hopefully after those twenty years of
the road's life, maybe more atthat time, we might have a solution
for that type of road as well. Right, So that was a big
win in the plastic realm of things. But overall, yes, it's very
complex to handle plastic. And Iwould say use glass or aluminum when buying
(28:00):
anything like water bottles, us buythe aluminum one or the glass one instead
because bothendlessly recyclable. Yeah, that'sreally interesting. So yeah, I was
just thinking about plastic bags, right, And I always thought, okay,
so they have now you know,you can pay to buy bags, or
you bring your bags, you know, little canvas bag or paper bag,
whatever you know, material you're using. And I always thought, well,
(28:25):
are we actually saving you know,the planet? Because what happens when you
don't remember to bring your bags thenyou buy another one or two or three
or four or five, and wekeep on buying the canvas or other material
type bags. So in the end, are we actually really saving what do
(28:45):
you what do you think the hardquestion to answer, Are we to some
extent? I would have to sayyes, right, because now you could
go to the grocer or people arecoming with their own reusable bag because they
don't want to buy that five centbag. But are they coming every time
with it? No? But it'sa step forward. I would say.
(29:06):
It's not perfect, but it's somethingand something adds to something, right,
So that's what I would like tosay about that. But the LDP,
which is the type of plastic thatthe plastic bags are made of, are
very recyclable and we currently recycle it. We recycle it into more bags,
right, it turns into more bags, So it is a recyclable product,
(29:27):
but it's not endlessly recyclable. ButI would say with the reusable bags and
the five cent charge, it isa step in the right direction. But
is it an actual solution. Idon't think so. Yeah. Interesting,
Okay, So I mean that kindof puts it into perspective because I always
wondered, okay, well, howare reusable are those? You know,
(29:49):
the bags that we bring the reusablebags, Like, how recyclable are those
too? Right? So you kindof have to look at it, you
know, all the materials, Ithink collectively together and see what what makes
sense. And obviously it's the historyof use and how people are using that.
If you forget your bags all thetime, you're buying new bags and
then you know there's like you know, you have fifty of them, then
(30:11):
that's just a little bit excess,right. But I think that if we're
also responsible and pay attention to that, then at the end goal there will
be some sort of you know,uh, minimization in waste and the benefit
to recycling. That's right, that'sright. Just like the plastic straws as
well. Now they're fiber based,right is that going to make a huge
(30:32):
change? Probably not, But isit a step in the right direction.
Yes, yeah, And I've seenthe metal straws as well, right,
if people like to drink from astraw all the time and they can get
the metal ones. So there's alwaysalternatives, there's always ways to look at
things and to create new possibility,right. I think that it's so important
(30:52):
just to realize that, hey,like let's look into this, explore.
I think being curious and exploring isa sort of a gift right to humanity.
Yes, yes, And back tothe shopping again here. So when
you're at a grocery store and you'repicking up something that's packaged, you want
to look for packaging it's made outof recyclable waste. Right. The only
(31:14):
way that recycling will work is whenthe common consumer is picking up items made
out of recycling, because that sendsa message back to the manufacturer that hey,
we got to start buying more recyclablematerial to make our packaging ative.
Right. And I would always pickup, like you'd see these water bottles
that are kind of green in color, and it says, oh, this
is made out of one hundred percentrecycled pet bottles. You want to pick
(31:37):
that up because then that revs upthe recycling system and what it does it
raises the commodity pricing, so itbasically incentivizes the businesses to buy more recyclables.
Yeah for sure. So you know, I'm just thinking about those green
bottles. I purchased many of those. And so can you explain the process
(31:59):
just in case somebody might be thinkingthen, well, if it's recycled,
you know, they might fear ita little bit like is it sanitary?
You know, is it you know? Can I drink from this? So
can you explain the process a littlebit. Yeah, to the point of
sanitation. It's essentially the same thing. So recycling is the actual term.
I would say, it's urban miningright from your general waste. Instead of
(32:22):
getting the petroleum from the ground tomake plastic, you're reusing the petroleum that's
already been mined, but out ofyour garbage. You're mining it out of
your garbage. It's urban mining.So it's essentially the same product. So
there's no fear in am I drinkinggarbage? No? No, no,
you're not contaminating yourself. It's thesame type of raw material. You're just
(32:44):
reverse engineering it to reuse it again. Oh that's interesting. Thank you,
you know for explaining that. Ididn't. I didn't you know, understand
fully understand that before. So that'sactually, you know, really really interesting.
There's companies I know that but youknow, have certainly benefited greatly,
big companies. I can't you know, mention the name either, but there
(33:07):
is a company that I know hasworked with charities to recycle some of their
clothing, right so that it doesn'tend up in you know, a landfill.
And I'm talking about not even youknow, used clothing. They had
so much access that costs money tostore, that it was easier for them
(33:28):
to destroy it versus to you know, repurpose it that way. But they've
collaborated with the different organization and theorganization was responsible for picking it up and
you know, putting it to incredibleuse. And I think that companies that
are in that situation where they haveexcess of anything that they need to get
(33:52):
rid of because they don't want toincur the cost of storage, can look
at ways who could use it best. And there was another company that I
know was destroying toys, kids toys. There were wooden toys that they destroyed.
They were literally putting them in awood chipper because it was too expensive
(34:12):
to house them and to store towarehouse them. And it's heartbreaking to hear
that because there's a need for thatand that could have been put to such
great use. And subsequently, youknow, it was once people got wind
of what was happening. But it'sjust a matter of sometimes asking, you
know, exploring. So anybody listening, I would encourage you to call uh
(34:34):
Simmer's company, Soul Recycling. Checkout the website. What's the website again,
Simmer? Yeah, ww dot SoulRecycling dot com, so just sol
recycling dot com. Yeah, pleasecheck it out, because that is it's
just it's right there, right.We can do we can we can make
an impact, sometimes far greater thanwhat we realize. So it's worth just
(34:57):
making the call checking out a websiteand see what the options are. If
you're in a company, maybe youwant to start asking the questions and well,
what do they do with their accessand whatever that access is, plastics,
you know, metal, cardboard,whatever that that access is. It's
really important to find out, well, what's happening with that because as I
(35:19):
mentioned earlier and the expression that wehear, you know, one person's garbage
is another person's gold. We canreally learn to mine, you know,
the good from something that someone hasdiscarded and thinks that there's no more value
to that. You know. It'sinteresting. I saw something on I think
it was LinkedIn. It was justtoday literally timely, you know post.
(35:40):
It was repurposed cans. They weredrinking cans and they had you know,
maybe there was let's say about fouror five different colors, but they had
hundreds of cans and they created awall, you know, out of these
cans, like and I thought,wasn't that kind of cool? Like,
(36:00):
what is that? I would nevereven think of that. People make art
from you know, metals and plastics, and it's they're using their creativity but
also repurposing and recycling, which Ithink is very a valuable Oh it is.
Yeah, I love it. Ilove it. Our office is full
of art that's made out of recyclablesand garbage essentially, and we love it.
(36:22):
And some you can't even tell it'smade out of that. It looks
like an actual showstoper like type ofthing, you know, But no,
that's what we love that we promotethat, and then we see the value
in that, right because one itshows the common consumer that there's something that
you could do with your waste,and two it makes you aware of what
(36:45):
you're doing, you know, itputs it into perspective. Just like the
six pound the fact about the sixpounds per waste per person, you can
just multiply that in that little piece. We have a little piece in our
office where it's a six pound figuremade out of waste, and it's actually
pretty big and it's surprising that somuch waste a person makes a day.
(37:06):
Yeah, I think we could allmake a huge impact if we do become
a little more aware and conscious ofthat. You know, little things.
I know, I had a waterbottle that had been sitting out. I
didn't see it there, and ithad been sitting out for days, so
I didn't want to drink the water, but I thought, oh, okay,
so I'm actually watered the plants withit. It's little things like that,
(37:29):
you know, which you feel ormight be insignificant, actually lead to
huge impact. That's right, that'sright. It's step by step, right,
step by step will change the world. And yeah, it's just we
need to spread the awareness of recyclingand stop thinking of garbage as wastes then
a actual resource, because garbage isa resource. All the stuff that's in
(37:50):
our garbage came from our ground basically, right, Either are trees or oils
in the ground, or everything's camefrom our earth. So we cannot depleting
our wood and our forests and ourwaterways to then just keep consuming and throwing
away eventually. Yeah, you know, I think of like science, like
(38:13):
matter is neither created nor destroyed,right, It's just recycled, it's repurposed,
and it turns into something else.Well, we're going to continue the
conversation here on Saga nineteen sixty.You're listening to the Mindset Mentor. I'm
Tanya Kohlar and coming up after thisbreak, we will continue the conversation with
my special guest today, Simmer Betty. He is the founder of a recycling
(38:36):
company called Soul Recycling. Stay tunedafter this stream us live at SAGA nine
am dot C. Hello, andwelcome back to the Mindset meant Or.
(39:09):
I'm Tanya Kohlar helping you live yourbest life. Yes, you can do
it. It is possible for you. So I never want you to give
up on your hopes and your dreams. It's important for us to remember that
we can achieve limitless possibilities. Thereis no limit. The only limit that
(39:30):
we have is the limit that weput on ourselves through our mindset. So
I really encourage you to foster agrowth mindset. You know, our mind
is like a plastic right, andit's malleable. We can shape and build
and you know, create a lifethat we want. Right. We've got
all those neural networks, right,so we want to create those wonderful clusters.
(39:52):
Because thoughts that fire together wire together, all right, So we're going
to continue the conversation here with myspecial Guess Simmer. Betty Simmer is the
founder of a recycling company called SoulRecycling and is making a huge impact,
you know, obviously in the recyclingworld, but also just on the planet
(40:13):
because think of all of you know, the the garbage that we use apparently
at six pounds per person per day, and eighty percent of the garbage that
ends up in a landfill is actuallyrecyclable. So we're gonna talk a little
bit more about that. We uh, Simmer, you shared some of the
(40:36):
options that we have with that eightypercent, but I want to talk about
the twenty percent as well. That'sthere and what is the makeup What makes
up that twenty percent? Yeah,that twenty percent is mostly medical waste,
hazardous waste, chemical waste, thingsthat we don't really want to touch and
(40:57):
do anything with, which is essentiallythat is the actual waste. But we
have a solution for that. WhenI started this company, we had a
saying that's saying our goal, ourmission is to recycle everything, right,
and we're getting to that point.We're actually piloting a technology and from our
plant Mississauga, and this technology inItalian technology where we take that last twenty
(41:21):
percent of hazards, medical pharmaceutical wasteand what have you and turn it into
a type of fuel called RDF.And this RDF fuel looks like sand,
it looks like fluff, it lookslike something very usable per se. And
it converts this non usable waste intothe RDF through a machine via waste converting.
(41:46):
We call it waste converting, andit's a thermal friction based technology and
it doesn't burn the material, sothere's no emissions emitted as well. And
then we have an end use forit and which is actually an alternative for
coal as it alternative fuel as well. Yeah, that's fascinating stuff. So
when it comes to to rid affand this technology, you know, the
(42:08):
fuel, how has that been testedfor longevity or has it it has been
tested? So it's not a newtechnology, right, it's a European technology.
It's new for North America, right, And as you know, we
have a different type of waste thanthey do. So it's just going through
these speed bumps to see the actualcaloric value of this waste and see how
(42:32):
well of a fuel it is comparedto coal. Hmm. Awesome. So
so that twenty percent there's you know, the pharmaceuticals, you know, the
medical you know component And that's interestingbecause you think that maybe that couldn't be
recycled because of the toxins, right, So it's so interesting that we can
(42:53):
sort of even repurpose and recycle thatcontent. Yeah. Yeah, through this
this process, it denatures everything.So it's non talksic at the end of
it. That's a beautiful word,non toxic for the planet. Right.
I mean, so many you knowbenefits, and we're we're we do want
(43:14):
to start future planning and thinking aboutthe next generations. Of course, climate
change is a factor, you knowin all of this when we look at
waste and landfills and recycling and howand recycling can absolutely make a huge impact.
So again, you know, Iencourage everyone to maybe explore some options
(43:35):
if you're working for a company oryou own a company, uh and seeing
what you what you can do yourpart. But also as a consumer,
as an individual consumer, you know, it's great to look at ways that
that we can potentially cut down onthe waste recycle some of our goods,
just so that we can also minimizeon that excess way. So six pounds
(44:00):
of garbage per day is what theaverage person you know creates, and that's
that's huge. That's a lot.That's a lot of waste. If you
think of six pounds, like,I had no idea when you put that
number out there to us simmer liketo me, that was shocking, because
that's that's a lot. I mean, think about six pounds sitting in front
of you, or holding six poundsevery single day, and at the end
(44:22):
of the week, and at theend of the month, and at the
end of the year and the endof the century. How much we can
eliminate if we just do one smallthing right. It's like atomic habits,
right. There's a great book calledAtomic Habits by James Clear. He talks
about the atomic micro things that wecan do on a daily basis that will
in turn really add up so thatwe could experience the change that we would
(44:45):
like to see. Sometimes we believethings are impossible, but it's important to
take those small steps, one smallaction. You know, in fact,
when I work with my clients throughcoaching, you know, it's action right,
and it's you've got to break itdown into actionable steps so that you
know, eating the elephant right,doesn't seem you know, such a daunting
(45:07):
task. Right, How do youeat an elephant? Right? It's one
bite at a time, So it'sthe same thing. We want to action
it so that it is doable andso that our minds can also reward us
when we achieve that, we cancontinue and feel motivated to get to the
to the next level, into thenext step. So, siber, do
you have any advice for consumers onon how they can start looking at you
(45:32):
know, there are daily actions tomake an impact on recycling and potentially cut
down on the waste that ends upin landfills. Yeah. Yeah, I
would say definitely change your mindset ofand be conscious of what you're consuming and
disposing. Be a reusable person,like if you use the reusable cups when
(45:52):
you're going to get your daily coffee, right, you use reusable water bottles
when you're drinking you're drinking your water. Be mindful, be mindful of what
you're doing, and slowly we'll beprogressing towards a no landfill type of world,
which we would have to go toeventually because we only have a finite
time with the landfills that we currentlyare working with, or we'll have to
(46:14):
build more landfills and again depleting ourwaterways and our natural habitats. So we
have to progress the right way,yeah, for sure. And you know
we all make those choices out ofnecessity. You know, we're in a
rush, you know, whether you'retaking your kids to different events, you
(46:35):
just don't have time, You're goingto the office or back and forth,
whatever it's. You know, welive in an instant gratification society, and
we try to make our life easierby stopping and getting something maybe through the
drive through, and then we startto look at it and analyze, Wow,
that's a lot of waste that wehave, you know, accumulated.
So we can you know, tryand do a few things here and there
that can make an impact. Andyou know, I'm not scolding anybody for
(46:59):
the choices they may I'm just sayingit's really it's always good in life to
be aware, to be consciously awareof ourselves and the environment as well.
So I think that's great. Now, Simmery, can you give us some
tips on what it is to lookfor, let's say, in you know,
the plastics, whether we're you know, it's a glass or water bottle,
(47:20):
that we're drinking. So what's thecode and the number of the lettering
that we should be looking for.I would say, don't look for plastic
at all. Yeah, exactly,good answer. Yeah. Yeah, when
when you when you're picking up something, choose aluminum, choose metals, choose
glass, Choose something that's endlessly recyclablerather than plastics. We do recycle it.
(47:43):
Are the endlessly recyclable? No,not at this point. Okay,
what about boxed water versus plastic bottles? So box, that's funny that you
bring it up. Box is morelike how the waste companies are painting their
cut truck's green. Right, it'slining. The box is lined with plastic
(48:05):
as well. Right, So it'snot any better than a plastic bottle because
it too because paper absorbs water,so they have to line it with a
liner, so the absorption is notthere, so they're lining it with plastic.
So essentially it's a plastic water bottlestill with an exterior paper base.
Makes no sense to me. Gowith glass, go with metal sounds good.
(48:27):
Well, these are some great tips, and I thank you for sharing
your your knowledge and for developing thetechnology you know with soul recycling. Thank
you so much for being here onthe Mindset Match to today's sin where we're
out of time, so continue doingthe great work that you are doing,
not only in Canada, but Iknow that there is a future out there,
(48:49):
you know, the global impact certainlyon climate change that can be achieved
collectively. Thank you, yes,thank you Tania. All Right, everyone,
that's a rap for today is theMindset Mentor stay tuned Thursdays at three
pm for more ways to live yourbest life, No radio, no problem,
(49:17):
stream us live on SAGA nine sixtyam dot co
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