February 10, 2024 • 34 mins
In a wasteland bereft of big movie releases, the world awaits the arrival of a blockbuster bearing a bizarre promotional popcorn bucket.
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#Movies #Marketing #Podcast #Dune #Sandworm #Popcorn #Hype #DaveBautista #ChristopherWalken
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SHOW NOTES
Get visuals, links and show notes from this episode at speakinghuman.com or at MOMApodcast.com.
#Movies #Marketing #Podcast #Dune #Sandworm #Popcorn #Hype #DaveBautista #ChristopherWalken
Become a supporter of this podcast: https://www.spreaker.com/podcast/moma-movies-marketing--3296937/support.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
In a world where movies rely onmarketing more than ever to connect with audiences,
one podcast aims to make sense ofit all. This is movies and
marketing. Next Saturday Night, where'ssending you that to the future? Go
ahead, make my day? Howabout now you're crazy Dutch past. What
(00:27):
we've got here is failure mel Gate. Take a look around where a creshole
of how we might be as wellwith them. I am an a f
I agent. All right, soyeah, my advice any situation, the
(00:48):
solution, send assassins. That's whatI say. Is that the solution to
every problem. That's my motto,that's what I live by. Oh so
it's not even like problem related.Well, it's a problem solver. You're
like, what should we do aboutthis? I'm like, send assassins.
How should we start the podcast?Send assassins to kill us? Then we
(01:12):
wanted to worry about it? Ido like that. Ah, my pencil
needs sharpened assassins. Okay, allright, I think it works. Actually,
there's almost no scenario where it doesn'twork. Yeah, my zip around,
my hoodie's broken. Send assassassins.All right, I mean I gotta
(01:33):
admit it does sound pretty cool.Too. Yeah, takes care of any
problem, the ultimate solution. Somemight say, I mean, some would
say I mean, some did say. That's true, and that means we're
talking about Dune Part two, Partd It was just you. You took
(02:01):
the words right out of my mouth, because whenever someone says part two,
I have to say part do thankyou hot shots. Dune part two.
Why are we talking about it?Patrick? Well, I mean Part two
is coming out. It's coming outin the theaters. It's hit in the
theaters March first, twenty twenty four, which is literally one day, I'm
(02:25):
sorry, one month to the dayfrom this episode recording. So in a
month, Dune two will be out, or Dune Part two, however you
want to say it, we'll bein the dunes. And you know,
much anticipated. We've been waiting forthis. We were supposed to get it
(02:46):
in October, then we were supposedto get it in November. M hm.
You know, obviously the strikes pushthings back a little bit. So
now we're finally going to get getourselves more Dune. And couldn't be a
better time for it. You know, the box office right now, not
a lot going on. I thinkmovies are looking for something to kind of
(03:08):
pick them up, to raise usup, and Dune Park Do could potentially
be that movie. So if youfind yourself needing to drive to your local
theater, or maybe you even justneed to walk in to your local theater,
h well done, Well done,sir. Yes, that's a reference
(03:36):
to Christopher Walkin, who is inthis sequel of Dune, one of our
favorites here on MoMA. We actuallyfor a while named our summer movie Draft
Trophy the Percy Schmeiser Award, basedon his character in the Little Scene movie
Percy, which neither of us haveseen, but we name the award after
(04:00):
it, so it doesn't really matterat that point. Yeah, there's a
handful of actors we just start,you know, we gravitate toward all the
time. Christopher Watkins in that group. Why you might ask why because his
voice, Yeah, part of it, you know, his characterization, his
(04:23):
walkingness. Yeah, he's just he'squirky, fun and all around good time.
You know for those who are watching, you know, he's going to
give you something. He's going tobring you the goods. Yeah, bring
you the goods. Will Doune bringus the goods? I don't know we'll
find that out soon. But let'stalk a little bit about what the first
Dune gave us at the box office. So, as I mentioned, the
(04:46):
first Dune came out in I don'tthink I mentioned this at all. Actually,
So the first Dune movie, we'llcall it Dune Part one, was
released in October twenty two, twentyone, and this movie was what we
call a day and date to release, meaning it premiered in theaters and on
(05:08):
the Max streaming service at the sametime. This was during that year when
Warner Brothers experimented with premiering a lotof their big movies both in the theater
and on streaming as people were stayinghome from theaters a lot with the ongoing
pandemic. So you had the Matrixsequel, I know, was one of
(05:30):
them. There are a bunch ofother movies they kind of gave this treatment
to. Despite those limitations, DunePart One still managed one hundred and eight
million at the domestic box office andover four hundred million worldwide. Not too
bad. What do you think.I mean, it did fantastic for the
(05:51):
time that we were living in.I just that can't be understated at this
point. I mean, we havelived through some very weird things, and
that movie doing that well is prettyimpressive. Yeah, if you think of
some of these other day and datemovies that premiered at the same time,
(06:14):
I'm I'm thinking of I feel likesome of these in the movie draft,
I definitely picked them at the time. What's coming to mind is the Suicide
Squad. Yeah, was kind ofa big one, and that one ended
up making about fifty five million atthe domestic box office, and I think
it had to like squirm and crawlto get there. Granted, people didn't
(06:39):
totally love that movie, but youknow, that's a good example of something
where people were like, I'm justgonna watch it at home. Why would
I go to the theater. Dunehas the benefit though, that it is
a very cinematic, very theatrical visualappeal, right, Like, you want
(07:00):
to see this in the movie theater. It's like going to see what many
have talked about recently, Godzilla minusone. Right, it's beautiful, it's
meant to be seen on the bigscreen. And yeah, you could see
it at home, but you definitelywant to see it in the theater.
Right. The cinema, you losea little something if you don't see it
(07:21):
on the big screen. I thinkyou're right. I think Dune has that
aspect to it. So today we'regoing to talk about all things Dune part
two as the hype machine kind ofgets going behind this movie. We're going
to talk about a few different newsbites related to the movie that have been
kind of trending recently and give ourkind of takes on that, kind of
(07:43):
weigh in on those things. What'sfirst on the dock at there, Patrick,
Well, we're going to call thisthe Dune Part two hype machine part
two. We need a sound bitefor that, like a hype machine like
machinery. Yeah, yeah, itcould be a transformer. Oh yeah,
(08:11):
it could be like Michael Bay's,like, you know, barrage of sound
that feels like it's smashing into yourbrain. Yeah, tearing out your insides,
making you cry. Uh So,the very first thing on the docket
is the pre released sales for thismovie for Dune Part two literally broke AMC's
(08:37):
website and cause a bunch of outages, or we should say may have caused
a bunch of outages elsewhere. Whatdo they say in the uh in the
news world when there's allegations allegedly,So does this mean anything? What do
(08:58):
you think? Does this mean anythingfor the movie? Like that they're breaking
the Internet or breaking at least thepre purchase of the ticket sales those websites.
I think the you know, peoplebehind the movie Warner Brothers, like
this story a lot. You know. This is when I think they're happy
to circulate. I think it meansa little something, you know. I
(09:20):
think there's some kind of debate howmuch these kind of pre sales mean in
terms of what the box office fora movie will do. But I think
it they are an indicator for abig blockbuster movie, like how it's going
to open, how big it's goingto open. So I think there's something
to that there. It seems likethere's kind of some pent up, you
(09:41):
know, excitement for this movie,and that kind of indicates that if that
many people were like, I needto see this movie immediately, I can't
even wait to get my pre saleticket. I mean, I think it
means people want to go see movies. You know, there's just just movies.
Dune to Part two. I thinkthere's just a real desire for theatrical
(10:03):
releases, and nothing satiates people's appetitelike Dune, you know, the desert.
They should definitely put that on aposter. Nothing satiates people's desire for
movies like dude, Dune. Yeah, you know, I think, just
(10:26):
like you said, there's a littledrought, if you will, you know,
in the in the theaters right now, there's not a lot going on.
And I think when this movie hadpre release sales, it was like,
yes, give it to me,sign me up. Yeah. So
do you think, you know,general general consumers people are they excited to
(10:48):
see this movie or is it justthe hardcore fans. Who's who's going for
those pre release sales? Who's goingto go see this movie? So I
think part one of the movie,the numbers tell a story that there are
people who were not original fans,hardcore fans, who have become fans of
(11:09):
the story. I think people ingeneral are excited to see this, right.
I think the first movie did reallywell, and I think that this
movie and the pre sales, thepeople wanting to buy those tickets, there's
a lot of people. I don'tknow if it's hardcore fans, you know
what I mean. The second partit's like, to me, it's this
(11:31):
story, right, it's the storythat's kind of interesting to people. It's
kind of how I would describe likethe Expanse or Star Wars or Game of
Thrones or like if you've watched Foundationon Apple or Star Trek, you know,
it's that kind of story. Itsits in this place where there I
say, the imagination runs free.You know, there's unique concepts and characters
(11:56):
that make it feel fresh. Andthose who are craving something beyond the normal,
as you would say Hollywood trope,right, that we get often caught
into. I think this movie seriesdoes that. So I think that I
think that there's just a general audiencethat wants to see it. Yeah.
I think there's your group of fans, and I think that the fans of
(12:20):
this movie have really opened up sinceit came out too, since Part one
came out. I mean it's onNetflix now, that's a big thing.
People just find stuff on Netflix.That's a good way to get you know,
fresh eyeballs on whatever. Yeah,the cast on this thing is just
stacked and there's a lot of likeyoung stars in it. You got Timothy
Shallomey coming off of Wonka, whichhas been a pretty big hit. I
(12:45):
mean all signs kind of point tothis movie upgrading I think pretty significantly from
part one. So it's just there. I think people are looking for that,
you know, movie theater experience likeyou're talking about, and all these
other factors are in place. Merekids are teenagers? Have they seen the
first Dune of a interested in Duneat all? Is there any awareness of
(13:07):
Dune? Yeah? I mean wesaw so we we saw the first one.
I think we saw it here.We saw it at home, so
we didn't see it in the theateror did we see it in the theater.
I don't even remember now, tobe honest with you. But they
saw it, they liked it,and they're like, oh man, we
gotta wait for the next one.They didn't like that it was a cliffhanger,
(13:28):
you know, No, I didn'tlike that either. I mean,
but Matrix, you know, youknow, my feelings on a movie without
that is not a complete hall AndI get that, I do. I
I do get that. I likedit. But I think any movie that
builds on something, you're always goingto feel that that pit, you know,
(13:50):
like Back to the Future, whatat the end that was like a
giant gaping hole right to go totwo. There's a complete movie before that.
There is, but then they hadto put that little you know,
to be continued. You're like,what, oh man, there's more to
this story, you know, andit doesn't It doesn't sit well. Usually
(14:13):
it's like you want to know thenext especially if you enjoyed it. You
didn't enjoy it, who cares?Right, Yeah, you're like, go
ahead and make another one. Iain't coming. I hated this story about
the desert playing it worms. Speakingof worms, our next bit of news,
(14:37):
and this has been a big viralpiece of news that's been gripping the
nation. I would say a promotionaldune too. Popcorn bucket they released that
looks like a sandworm, as Iyou know, courted some controversy, people
(14:58):
describing it in sort of a sexualnature. Uh huh, just making a
lot of you know, comments aboutthe way it looks and not necessarily a
good way. Yeah, what doyou think? What do you think about
this news and this? You know, the kind of jokes going around the
commentary? Is this a good thinga bad thing? Would you are you
(15:22):
gonna get one of these popcorn buckets? Would you eat one out of one
of these good or bad. It'snot visually pleasing to look at. I
mean, it's not a visually pleasingpiece of marketing, if I'll say that.
So bad and visual, I guess. But it got people talking about
the movie, which is good.So the actual marketing did its job,
(15:43):
even though I don't know if thatwas the effect they were going for,
you know, And I think thehardcore fans will like it, hardcore Dune
fans, I should say, Ishould definitely preface that. Yeah, good,
clarify vasion there. Yeah, thesandworms are weird looking though, right,
(16:03):
it does look like the sandworms.It does. It does, and
that's not really a good thing inthis case, right, Like, I
don't want to stick my hand inthis popcorn bucket that looks like I'm reaching
into this worm's mouth. And somehave made, you know, other analogies
of what this looks like. Soit's got its flaws clearly, but it
(16:27):
got people talking about it, whichis whether that was the intended outcome that
the marketing team had. I doubtit. I really highly doubt it.
I don't know if anybody sets outto do something like this. I think
it's just the way public, justthe general social viral nature of things.
(16:47):
You're just like somebody says something andthen all of a sudden it becomes a
thing. Right, Yeah, Idon't know that I would ever have looked
at the sandworm, which again isvery weird looking in probably you've looked at
that and think of certain body parts, choose your own adventure there, and
think, let's make this into apopcorn bucket. That's an interesting idea that
(17:08):
somebody had and said let's go withthat. I don't maybe they couldn't think
of anything else from Doune to do. That's you know, sandworms are kind
of a signature of the movie,so that seems like a stretch there.
It also seems like it would begenuinely difficult to reach down and get the
popcorn out of there. Yeah,you know, it does. There's a
(17:32):
lot of barrier to one getting yourhand in and then getting the popcorn out.
Not to mention like, I don'teven like the idea of putting my
hand in this thing, Like Idefinitely wouldn't enjoy eating out of it,
you know, now out of thesandworm popcorn bucket. Yeah, And maybe
that's you know, maybe they're likenobody's actually gonna eat popcorn out of this.
(17:56):
It's just a collectible. But Ifeel like if you're making a popcorn
bucket, make a popcorn bucket,well, from what people said online,
they're gonna be doing more than eatingpopcorn out of this thing. So I
don't know. I mean, again, hardcore fans. These to me,
though, this is a win though. These to me are the types of
(18:17):
viral nuggets that show you when amovie is like penetrating the culture, penetrating
it like hard. Stupid things likethis are great for making a movie like
a pop event. You know.I go back to like Barbie and all
the online junk that was going onaround that movie or before that movie.
Yeah, you know this is yougotta love this stuff that shows that people
(18:41):
are like into it. You justkeep going there, don't you, I
mean deeply deeply into it? Yeah? Yeah, no, I yeah,
I agree. I think it doesits job, even though it didn't know
what its job was. Here's somethingthat you and I often talk about.
(19:02):
Yep, the run time. Theruntime is it's a big deal. I
think it's reported to be two hoursand forty five minutes. I know what
you're gonna say to some of thisone of the questions we often pose,
will this impact the film's success?Also, do you think people care about
(19:25):
the runtime? At this point?I know the answer to these things.
For you. I'll answer the secondthe second question. First, I don't
think anybody cares about the runtime anymoreexcept for me. Nobody seems bothered by
it, Nobody seems put off bylong run times, nobody cares about long
ass movies. I'm the only onewho seems like they're complaining about it anymore.
(19:47):
Two years ago, I would havesaid two hours and forty five minutes.
Oh man, that's gonna hurt you. Now, you know, movies
have kind of broken me. Ithink this is pretty commonplace. I just
I've recently sat through Oppenheimer at threehours, Killers of the Flower Moon at
three hours and twenty six minutes,So two hours and forty five minutes seems
almost short to me. Now,I know you eight long run times,
(20:10):
and I mean, I get it, But this is one of those for
this movie. I'm not gonna saythat's true for every movie, but this
is one of those universe building storylines, right. It really needs the room.
Here's the way I would sort ofdescribe it. It needs the room
to breathe. If you rush it, it doesn't have time to really gestate
(20:33):
in the wormlike Belly. Some movies, I think they just you're like,
that could have been an hour shorterbecause you're looking at your watch and you
know, like the characters aren't reallydeveloped. They just added more stuff in
that timeframe. I think this hasso much meat to the story that it
needs that time to build. Sowill it impact the film success? I
(20:57):
would say no because I like thisfilm, or you know, I anticipate
I'll like this film. But Ithink no because I think it's that kind
of movie where people get it andit's it's epic. Yeah, it's epic.
Like we talked about, you're goingto the theater for the experience.
That's the other side of it is. I think people are just probably thrilled
(21:21):
to go sit in a movie theaterfor two hours and forty five minutes because
they want the theater experience and they'renot getting it. So if you give
them a longer experience, it's tothe benefit, right, It's like more,
Yeah, I'm getting more for mymoney. Do you think though that
this isn't really something we talked about, But do you think that like you
said it. They've broken you,right, you specifically because we know,
(21:45):
you know, we've had this argumentbefore about like did that really need to
be? And I think you havea valid point in many cases, but
do you think that like the waythat weach in which we consume content now,
like on stres has made that morepalpable because you're watching the Flower Moon
(22:07):
what is it, I forget thename of it, Killers of the Flower
Moon, Killers of the Flower Moon. Like you watch that, it's very
long, but that's kind of likethree episodes of a limited time series,
you know that we watch on streamingnow. You know the way in which
they build these streaming shows to bemore like movies, you know, and
(22:29):
the way that we consume them,we binge them, is a little bit
like watching a long movie. Youthink that that has any impact. I
feel like it's almost like a responseto TV, like let's make movies bigger
to separate them from TV. Andit's it's always interesting, you know,
say something to my wife like let'swatch a movie and she'd be like,
(22:49):
ah, I can't, you know, I don't know if I can watch
a whole movie. But it'll belike she have no problem, like watching
like three episodes of a TV show. It's like, then she feels like
I could stop. There's breaks,I can quit whenever I want. I
just can't commit to the full,you know, full package of a movie.
So it's all I don't know.I don't know what's happened, why
(23:11):
we feel like we need to keeppushing these run times. But honestly,
and I'll in you know, evenlikeing counterpoint to her what you're saying about
doing, which I think you're right. It earns this runtime. You know,
it's not just like fluffing it up. There's a lot to fit in
there. But when you think aboutit, the first movie, which didn't
really end right, it ended saying, hey, there's going to be another
(23:32):
one. We know there's going tobe another one. We're stopping right here.
And that movie was two and ahalf hours plus long. Now we
have the second part of that that'stwo hours and forty five minutes long.
I kind of think to myself,should this even be movies? Should this
not be? Maybe this should beat an HBO series or a Netflix series,
(23:53):
you know, maybe that would bebetter in that format. Movies to
me are made to be, likehere's a contained story. You're gonna watch
it from beginning to end. Maybethat's like a better way to actually take
in this story would be some likeyou know Apple series where they're putting a
ton of money into it. You'regetting the same thing, but you're able
(24:14):
to watch it in like these multipleparts. No, I think I think
you have a valid point. Iactually they did have a series called Children
of Dune I think it was onSci Fi years ago. Didn't do very
well. But I do think thiskind of story does lend itself to that
format, and mainly because you getthat time, like I say, the
(24:34):
room to breathe, to like developthe characters. I think those types of
stories are very good, especially whenconceptually they're unique, which I think a
lot of these space operas are likethat. You know, they have interesting
characters, you know, interesting storylines. I mean, you have a universe
(24:56):
when you're exploring space, it's kindof that you're not bound by Earth.
So yeah, no, I do. I do completely agree with you.
I just don't think that the showsthemselves. How do you make money?
Is it ad sales on a streamingshow or is it the box office?
And I think that's probably why theydrove towards that, and they released trailers
(25:18):
for this Dune movie. But thisnewest trailer has the duel. What do
you think the best part of thistrailer is the best part of this trailer
is clear as day to me,I'll describe this as best I can.
You know, you kind of haveto watch along. But it's the chalky
white gladiator arena knife battle, andif you haven't seen the trailer, that
(25:42):
description may sound crazy, but italso should get you to check it out.
Our distance second would be kind ofriding the Sandworm scene, which is
pretty you know, that's exciting.Interesting. We've kind of seen that before
though, but you know, what'sgoing on in this gladiator arena and how
it looks visual, I think waswas pretty enticing to me. Yeah,
(26:02):
I agree. I think the Sandwormis always super interesting to watch on screen.
And the first one wasn't bad Likethe first movie's Sandworm that was all
kind of neat the way they didthat back then, and that was in
the eighties, you know, yeah, yeah, it was, you know,
the effects were different. I like, I really like a process involved
(26:25):
in you know, riding the sandworm. Yeah, it's it's a big accomplishment
too, right, It's like buckingthe bronco, you know, like breaking
it, like both scaling a mountainand you know, riding a bronco.
It's like those two things kind ofcombined. Mm hmm. I'd say writing
the worm for sure? What actorI think I know the answer to this
(26:51):
of obviously, what actor are youmost excited to see in this movie?
Well, we teased it at alittle bit at the beginning, I think,
but you know, it's walk andit's walking, and it's walking.
Always interesting to see our guys showup. I think he's gonna fit in
pretty well in this universe with hisyou know, kind of odd demeanor,
in his strange pattern. He looks, he looks a little older, but
(27:14):
I feel like he fits in here. But there is I mean, you
watch even this trailer, there's justa ton of familiar faces, like people
you know in here, Florence Pugh, have your Bardem, Josh Brolin.
Maybe Zendaya will get something to doin this movie. It's unlike the last
one. There's just every like scene, you know, every flash you're like,
(27:36):
oh that's somebody, that's somebody,that's somebody, that's somebody. It's
kind of like it's one of thosemovies kind of like Oppenheimer was kind of
like that too. You're just like, oh man, what are they doing?
They're just like handing out paychecks.I also think there's this little bit
of whether they someone would admit thisor not, is a little bit of
(27:56):
that fanboy thing happening. You know, when you have an opportunity to be
in a Star Wars movie, youknow it's like, granted, Dune doesn't
have that level. I don't thinkin our current modern day there's the hardcore
fans. Like you said, Idon't think it has the level of like
(28:18):
Star Wars, but it is definitelyingrained enough in our culture. It's I
mean, it's a classic, it'sa known yeah, known quantity, and
it's got like a director people seemto like a lot and want to work
with. So there's it's kind oflike a zeitgeist thing that people seem to
want to be a part of.And then you get a bunch if you
get a bunch of great actors,even if you get a few, suddenly
(28:42):
it's it's like gravity. You know, they all just like yeah, so
and so it's attached to that movie. I want to I want to be
in that. It's like the coolkids table. Yeah. Absolutely, you
know, because there's like this also, this like legacy that I think actors,
you know, think about probably likeone day somebody's gonna be watching this
(29:04):
movie far from now, like wewatched the original Dune, like we watched
the original Star Wars. That guyor that person might have been nobody,
or they might have been somebody,but you know, fifty years from now,
they're gonna be like, yeah,this is a classic Dune. It's
(29:25):
got Drax. I don't what's hisface. I forget his name too.
I could just think of that.I never think of his name. He's
a wrestler. Yeah. It's alsoa no lose proposition, right, if
you're not playing a big part,it's not on you if it doesn't do
good. Yeah, but if itdoes do good, you can say you're
(29:48):
like a part of this thing.Yeah. Really, Timothy Shame has a
lot riding on his shoulders. Yeah, he's the guy. This is kind
of his movie. For everybody else, they're just like trying to get a
a little piece, you know.So if it's like a huge hit,
they're like, yeah, I wasin Dune, but if it fails,
they're like, shallow made that guy'spoison. Yeah. So how about the
(30:11):
big, you know, the bigquestion to end this whole thing here?
How much money is Dune Part twogonna make. We'll talk first the US
box office and then the worldwide boxoffice number, which is you know,
total US and the rest of theworld. What do you think. I'm
gonna guess one seventy five for thedomestic Okay, I went higher. I'm
(30:37):
going higher. Are you going higher? Yeah, we're you get three fifty,
so I'm going double. Holy moly, I have a feeling I'm way
too high. But I'm gonna I'mI'm shooting high. I think you know,
people are craving a big movie.They're ready for it. They won
an event. Yeah, you mightbe right. I mean March. March
is right around the corner. Butit's you know, it's it's fresh,
(31:00):
it's the month of the lucky Irish. Yeah, that's another question. March.
I don't know what the biggest movieof March has ever been. It's
not typically a you know, monthknown for huge blockbuster movies. Leprechaun,
that movie was the biggest movie thatMarch has ever seen. And all its
sequels, all of its Leprechaun goesto space, leprechaonn in the hood?
(31:26):
What do you think worldwide? Andthen so worldwide, which I include you
know, includes the US in there, I've got eight hundred million. WHOA,
Yeah, you're you're doing it,You're doing Yeah, I'm going I'm
going for it. I'm calling it. I appreciate how high you're going there.
I actually am envious of how highyou're going there. I felt like
(31:51):
I was doing pretty good. Isaid five point fifteen worldwide. I like
how you threw the fifteen on theend. Yeah, I'm doing I'm doing
doing some math. You had yourpeople working on some numbers. I did
my calculations. This might be whereyou come back in the movie world as
being a legitimate contender, you know, after the Summer draft left you feeling
(32:17):
inadequate. And I was gonna say, given the history of the Summer movie
draft, it's far more likely thatyou're on point than I'm on point.
I don't know. I when yousay it, when you take the initiative
to say this is going to behuge, and you say, what,
(32:40):
what was it? Three hundred threefifty, I call it three fifty.
I'm saying it's going to open overone hundred million. Yeah, and it's
gonna, you know, go tothree fifty. I mean the fact that
you're willing to say that makes mefeel it really doesn't makes me fl doubtful
(33:00):
that I'm even anywhere close, becauseyou're probably right now, I hear your
number. I want to tease itdown. I want to push it to
like it. I'm like, oh, that's maybe I should push it down
at like three hundred. But we'llstick with where we're at. It's probably
hopefully, we wonder if we'll belike right in the middle. Yeah,
I mean it could be, couldbe a little bit. I think it'll
probably be higher than me. Nowthat now that you say that, I'm
(33:22):
like, eh, it probably wasa little conservative. But we'll see,
we will see. I just thinkthe first first one did one hundred million
with uh, you know COVID.Yeah, that's true, that's what that's
That's how I felt too. Butit's still pretty big for what it is.
Yeah, to your point earlier,it's like, who's really going to
see this? You know a littlebit of me was like, will everyone
(33:45):
go see this? I don't knowwe'll see. I guess this could be
our next kind of the way wedo summer drafts, you know, in
the in the winter month, wemight just pick a movie and be like,
what do you think this is goingto open with just a guess,
Yeah, every month and just seewho's closer. Yeah, because it's a
(34:06):
lot like the draft but not really. Yeah. I like that, I
do. I like that just it'sinteresting to see. So we'll have to
catch people up on you know,come, I guess by the time we
get to summer, we'll know whereDune kind of landed. We'll have to
Uh, it's like the prices rightof movies, so we'll have to have
a price's right type of intro forthat, you know, like that that
(34:32):
one dollar one dollar? Can younot go over? That would actually be
really interesting if you if you hadto do it but not go over.
Yeah, yeah, because I wouldhave changed my number maybe if I couldn't
go over. Yeah. Maybe inthe future we'll do that because I think
this is a that's an interesting play, that's a that's a wrinkle. Yeah.
(34:54):
I like this game though. Yeah. Well, we'll see. We
only got a month and that's itfor this episode of movies and marketing everyone
Until next time, let's fade toblack. I'll be back. He's not
coming back.
In a world where movies rely onmarketing more than ever to connect with audiences,
one podcast aims to make sense ofit all. This is movies and
marketing. Next Saturday Night, where'ssending you that to the future? Go
ahead, make my day? Howabout now you're crazy Dutch past. What
(00:27):
we've got here is failure mel Gate. Take a look around where a creshole
of how we might be as wellwith them. I am an a f
I agent. All right, soyeah, my advice any situation, the
(00:48):
solution, send assassins. That's whatI say. Is that the solution to
every problem. That's my motto,that's what I live by. Oh so
it's not even like problem related.Well, it's a problem solver. You're
like, what should we do aboutthis? I'm like, send assassins.
How should we start the podcast?Send assassins to kill us? Then we
(01:12):
wanted to worry about it? Ido like that. Ah, my pencil
needs sharpened assassins. Okay, allright, I think it works. Actually,
there's almost no scenario where it doesn'twork. Yeah, my zip around,
my hoodie's broken. Send assassassins.All right, I mean I gotta
(01:33):
admit it does sound pretty cool.Too. Yeah, takes care of any
problem, the ultimate solution. Somemight say, I mean, some would
say I mean, some did say. That's true, and that means we're
talking about Dune Part two, Partd It was just you. You took
(02:01):
the words right out of my mouth, because whenever someone says part two,
I have to say part do thankyou hot shots. Dune part two.
Why are we talking about it?Patrick? Well, I mean Part two
is coming out. It's coming outin the theaters. It's hit in the
theaters March first, twenty twenty four, which is literally one day, I'm
(02:25):
sorry, one month to the dayfrom this episode recording. So in a
month, Dune two will be out, or Dune Part two, however you
want to say it, we'll bein the dunes. And you know,
much anticipated. We've been waiting forthis. We were supposed to get it
(02:46):
in October, then we were supposedto get it in November. M hm.
You know, obviously the strikes pushthings back a little bit. So
now we're finally going to get getourselves more Dune. And couldn't be a
better time for it. You know, the box office right now, not
a lot going on. I thinkmovies are looking for something to kind of
(03:08):
pick them up, to raise usup, and Dune Park Do could potentially
be that movie. So if youfind yourself needing to drive to your local
theater, or maybe you even justneed to walk in to your local theater,
h well done, Well done,sir. Yes, that's a reference
(03:36):
to Christopher Walkin, who is inthis sequel of Dune, one of our
favorites here on MoMA. We actuallyfor a while named our summer movie Draft
Trophy the Percy Schmeiser Award, basedon his character in the Little Scene movie
Percy, which neither of us haveseen, but we name the award after
(04:00):
it, so it doesn't really matterat that point. Yeah, there's a
handful of actors we just start,you know, we gravitate toward all the
time. Christopher Watkins in that group. Why you might ask why because his
voice, Yeah, part of it, you know, his characterization, his
(04:23):
walkingness. Yeah, he's just he'squirky, fun and all around good time.
You know for those who are watching, you know, he's going to
give you something. He's going tobring you the goods. Yeah, bring
you the goods. Will Doune bringus the goods? I don't know we'll
find that out soon. But let'stalk a little bit about what the first
Dune gave us at the box office. So, as I mentioned, the
(04:46):
first Dune came out in I don'tthink I mentioned this at all. Actually,
So the first Dune movie, we'llcall it Dune Part one, was
released in October twenty two, twentyone, and this movie was what we
call a day and date to release, meaning it premiered in theaters and on
(05:08):
the Max streaming service at the sametime. This was during that year when
Warner Brothers experimented with premiering a lotof their big movies both in the theater
and on streaming as people were stayinghome from theaters a lot with the ongoing
pandemic. So you had the Matrixsequel, I know, was one of
(05:30):
them. There are a bunch ofother movies they kind of gave this treatment
to. Despite those limitations, DunePart One still managed one hundred and eight
million at the domestic box office andover four hundred million worldwide. Not too
bad. What do you think.I mean, it did fantastic for the
(05:51):
time that we were living in.I just that can't be understated at this
point. I mean, we havelived through some very weird things, and
that movie doing that well is prettyimpressive. Yeah, if you think of
some of these other day and datemovies that premiered at the same time,
(06:14):
I'm I'm thinking of I feel likesome of these in the movie draft,
I definitely picked them at the time. What's coming to mind is the Suicide
Squad. Yeah, was kind ofa big one, and that one ended
up making about fifty five million atthe domestic box office, and I think
it had to like squirm and crawlto get there. Granted, people didn't
(06:39):
totally love that movie, but youknow, that's a good example of something
where people were like, I'm justgonna watch it at home. Why would
I go to the theater. Dunehas the benefit though, that it is
a very cinematic, very theatrical visualappeal, right, Like, you want
(07:00):
to see this in the movie theater. It's like going to see what many
have talked about recently, Godzilla minusone. Right, it's beautiful, it's
meant to be seen on the bigscreen. And yeah, you could see
it at home, but you definitelywant to see it in the theater.
Right. The cinema, you losea little something if you don't see it
(07:21):
on the big screen. I thinkyou're right. I think Dune has that
aspect to it. So today we'regoing to talk about all things Dune part
two as the hype machine kind ofgets going behind this movie. We're going
to talk about a few different newsbites related to the movie that have been
kind of trending recently and give ourkind of takes on that, kind of
(07:43):
weigh in on those things. What'sfirst on the dock at there, Patrick,
Well, we're going to call thisthe Dune Part two hype machine part
two. We need a sound bitefor that, like a hype machine like
machinery. Yeah, yeah, itcould be a transformer. Oh yeah,
(08:11):
it could be like Michael Bay's,like, you know, barrage of sound
that feels like it's smashing into yourbrain. Yeah, tearing out your insides,
making you cry. Uh So,the very first thing on the docket
is the pre released sales for thismovie for Dune Part two literally broke AMC's
(08:37):
website and cause a bunch of outages, or we should say may have caused
a bunch of outages elsewhere. Whatdo they say in the uh in the
news world when there's allegations allegedly,So does this mean anything? What do
(08:58):
you think? Does this mean anythingfor the movie? Like that they're breaking
the Internet or breaking at least thepre purchase of the ticket sales those websites.
I think the you know, peoplebehind the movie Warner Brothers, like
this story a lot. You know. This is when I think they're happy
to circulate. I think it meansa little something, you know. I
(09:20):
think there's some kind of debate howmuch these kind of pre sales mean in
terms of what the box office fora movie will do. But I think
it they are an indicator for abig blockbuster movie, like how it's going
to open, how big it's goingto open. So I think there's something
to that there. It seems likethere's kind of some pent up, you
(09:41):
know, excitement for this movie,and that kind of indicates that if that
many people were like, I needto see this movie immediately, I can't
even wait to get my pre saleticket. I mean, I think it
means people want to go see movies. You know, there's just just movies.
Dune to Part two. I thinkthere's just a real desire for theatrical
(10:03):
releases, and nothing satiates people's appetitelike Dune, you know, the desert.
They should definitely put that on aposter. Nothing satiates people's desire for
movies like dude, Dune. Yeah, you know, I think, just
(10:26):
like you said, there's a littledrought, if you will, you know,
in the in the theaters right now, there's not a lot going on.
And I think when this movie hadpre release sales, it was like,
yes, give it to me,sign me up. Yeah. So
do you think, you know,general general consumers people are they excited to
(10:48):
see this movie or is it justthe hardcore fans. Who's who's going for
those pre release sales? Who's goingto go see this movie? So I
think part one of the movie,the numbers tell a story that there are
people who were not original fans,hardcore fans, who have become fans of
(11:09):
the story. I think people ingeneral are excited to see this, right.
I think the first movie did reallywell, and I think that this
movie and the pre sales, thepeople wanting to buy those tickets, there's
a lot of people. I don'tknow if it's hardcore fans, you know
what I mean. The second partit's like, to me, it's this
(11:31):
story, right, it's the storythat's kind of interesting to people. It's
kind of how I would describe likethe Expanse or Star Wars or Game of
Thrones or like if you've watched Foundationon Apple or Star Trek, you know,
it's that kind of story. Itsits in this place where there I
say, the imagination runs free.You know, there's unique concepts and characters
(11:56):
that make it feel fresh. Andthose who are craving something beyond the normal,
as you would say Hollywood trope,right, that we get often caught
into. I think this movie seriesdoes that. So I think that I
think that there's just a general audiencethat wants to see it. Yeah.
I think there's your group of fans, and I think that the fans of
(12:20):
this movie have really opened up sinceit came out too, since Part one
came out. I mean it's onNetflix now, that's a big thing.
People just find stuff on Netflix.That's a good way to get you know,
fresh eyeballs on whatever. Yeah,the cast on this thing is just
stacked and there's a lot of likeyoung stars in it. You got Timothy
Shallomey coming off of Wonka, whichhas been a pretty big hit. I
(12:45):
mean all signs kind of point tothis movie upgrading I think pretty significantly from
part one. So it's just there. I think people are looking for that,
you know, movie theater experience likeyou're talking about, and all these
other factors are in place. Merekids are teenagers? Have they seen the
first Dune of a interested in Duneat all? Is there any awareness of
(13:07):
Dune? Yeah? I mean wesaw so we we saw the first one.
I think we saw it here.We saw it at home, so
we didn't see it in the theateror did we see it in the theater.
I don't even remember now, tobe honest with you. But they
saw it, they liked it,and they're like, oh man, we
gotta wait for the next one.They didn't like that it was a cliffhanger,
(13:28):
you know, No, I didn'tlike that either. I mean,
but Matrix, you know, youknow, my feelings on a movie without
that is not a complete hall AndI get that, I do. I
I do get that. I likedit. But I think any movie that
builds on something, you're always goingto feel that that pit, you know,
(13:50):
like Back to the Future, whatat the end that was like a
giant gaping hole right to go totwo. There's a complete movie before that.
There is, but then they hadto put that little you know,
to be continued. You're like,what, oh man, there's more to
this story, you know, andit doesn't It doesn't sit well. Usually
(14:13):
it's like you want to know thenext especially if you enjoyed it. You
didn't enjoy it, who cares?Right, Yeah, you're like, go
ahead and make another one. Iain't coming. I hated this story about
the desert playing it worms. Speakingof worms, our next bit of news,
(14:37):
and this has been a big viralpiece of news that's been gripping the
nation. I would say a promotionaldune too. Popcorn bucket they released that
looks like a sandworm, as Iyou know, courted some controversy, people
(14:58):
describing it in sort of a sexualnature. Uh huh, just making a
lot of you know, comments aboutthe way it looks and not necessarily a
good way. Yeah, what doyou think? What do you think about
this news and this? You know, the kind of jokes going around the
commentary? Is this a good thinga bad thing? Would you are you
(15:22):
gonna get one of these popcorn buckets? Would you eat one out of one
of these good or bad. It'snot visually pleasing to look at. I
mean, it's not a visually pleasingpiece of marketing, if I'll say that.
So bad and visual, I guess. But it got people talking about
the movie, which is good.So the actual marketing did its job,
(15:43):
even though I don't know if thatwas the effect they were going for,
you know, And I think thehardcore fans will like it, hardcore Dune
fans, I should say, Ishould definitely preface that. Yeah, good,
clarify vasion there. Yeah, thesandworms are weird looking though, right,
(16:03):
it does look like the sandworms.It does. It does, and
that's not really a good thing inthis case, right, Like, I
don't want to stick my hand inthis popcorn bucket that looks like I'm reaching
into this worm's mouth. And somehave made, you know, other analogies
of what this looks like. Soit's got its flaws clearly, but it
(16:27):
got people talking about it, whichis whether that was the intended outcome that
the marketing team had. I doubtit. I really highly doubt it.
I don't know if anybody sets outto do something like this. I think
it's just the way public, justthe general social viral nature of things.
(16:47):
You're just like somebody says something andthen all of a sudden it becomes a
thing. Right, Yeah, Idon't know that I would ever have looked
at the sandworm, which again isvery weird looking in probably you've looked at
that and think of certain body parts, choose your own adventure there, and
think, let's make this into apopcorn bucket. That's an interesting idea that
(17:08):
somebody had and said let's go withthat. I don't maybe they couldn't think
of anything else from Doune to do. That's you know, sandworms are kind
of a signature of the movie,so that seems like a stretch there.
It also seems like it would begenuinely difficult to reach down and get the
popcorn out of there. Yeah,you know, it does. There's a
(17:32):
lot of barrier to one getting yourhand in and then getting the popcorn out.
Not to mention like, I don'teven like the idea of putting my
hand in this thing, Like Idefinitely wouldn't enjoy eating out of it,
you know, now out of thesandworm popcorn bucket. Yeah, And maybe
that's you know, maybe they're likenobody's actually gonna eat popcorn out of this.
(17:56):
It's just a collectible. But Ifeel like if you're making a popcorn
bucket, make a popcorn bucket,well, from what people said online,
they're gonna be doing more than eatingpopcorn out of this thing. So I
don't know. I mean, again, hardcore fans. These to me,
though, this is a win though. These to me are the types of
(18:17):
viral nuggets that show you when amovie is like penetrating the culture, penetrating
it like hard. Stupid things likethis are great for making a movie like
a pop event. You know.I go back to like Barbie and all
the online junk that was going onaround that movie or before that movie.
Yeah, you know this is yougotta love this stuff that shows that people
(18:41):
are like into it. You justkeep going there, don't you, I
mean deeply deeply into it? Yeah? Yeah, no, I yeah,
I agree. I think it doesits job, even though it didn't know
what its job was. Here's somethingthat you and I often talk about.
(19:02):
Yep, the run time. Theruntime is it's a big deal. I
think it's reported to be two hoursand forty five minutes. I know what
you're gonna say to some of thisone of the questions we often pose,
will this impact the film's success?Also, do you think people care about
(19:25):
the runtime? At this point?I know the answer to these things.
For you. I'll answer the secondthe second question. First, I don't
think anybody cares about the runtime anymoreexcept for me. Nobody seems bothered by
it, Nobody seems put off bylong run times, nobody cares about long
ass movies. I'm the only onewho seems like they're complaining about it anymore.
(19:47):
Two years ago, I would havesaid two hours and forty five minutes.
Oh man, that's gonna hurt you. Now, you know, movies
have kind of broken me. Ithink this is pretty commonplace. I just
I've recently sat through Oppenheimer at threehours, Killers of the Flower Moon at
three hours and twenty six minutes,So two hours and forty five minutes seems
almost short to me. Now,I know you eight long run times,
(20:10):
and I mean, I get it, But this is one of those for
this movie. I'm not gonna saythat's true for every movie, but this
is one of those universe building storylines, right. It really needs the room.
Here's the way I would sort ofdescribe it. It needs the room
to breathe. If you rush it, it doesn't have time to really gestate
(20:33):
in the wormlike Belly. Some movies, I think they just you're like,
that could have been an hour shorterbecause you're looking at your watch and you
know, like the characters aren't reallydeveloped. They just added more stuff in
that timeframe. I think this hasso much meat to the story that it
needs that time to build. Sowill it impact the film success? I
(20:57):
would say no because I like thisfilm, or you know, I anticipate
I'll like this film. But Ithink no because I think it's that kind
of movie where people get it andit's it's epic. Yeah, it's epic.
Like we talked about, you're goingto the theater for the experience.
That's the other side of it is. I think people are just probably thrilled
(21:21):
to go sit in a movie theaterfor two hours and forty five minutes because
they want the theater experience and they'renot getting it. So if you give
them a longer experience, it's tothe benefit, right, It's like more,
Yeah, I'm getting more for mymoney. Do you think though that
this isn't really something we talked about, But do you think that like you
said it. They've broken you,right, you specifically because we know,
(21:45):
you know, we've had this argumentbefore about like did that really need to
be? And I think you havea valid point in many cases, but
do you think that like the waythat weach in which we consume content now,
like on stres has made that morepalpable because you're watching the Flower Moon
(22:07):
what is it, I forget thename of it, Killers of the Flower
Moon, Killers of the Flower Moon. Like you watch that, it's very
long, but that's kind of likethree episodes of a limited time series,
you know that we watch on streamingnow. You know the way in which
they build these streaming shows to bemore like movies, you know, and
(22:29):
the way that we consume them,we binge them, is a little bit
like watching a long movie. Youthink that that has any impact. I
feel like it's almost like a responseto TV, like let's make movies bigger
to separate them from TV. Andit's it's always interesting, you know,
say something to my wife like let'swatch a movie and she'd be like,
(22:49):
ah, I can't, you know, I don't know if I can watch
a whole movie. But it'll belike she have no problem, like watching
like three episodes of a TV show. It's like, then she feels like
I could stop. There's breaks,I can quit whenever I want. I
just can't commit to the full,you know, full package of a movie.
So it's all I don't know.I don't know what's happened, why
(23:11):
we feel like we need to keeppushing these run times. But honestly,
and I'll in you know, evenlikeing counterpoint to her what you're saying about
doing, which I think you're right. It earns this runtime. You know,
it's not just like fluffing it up. There's a lot to fit in
there. But when you think aboutit, the first movie, which didn't
really end right, it ended saying, hey, there's going to be another
(23:32):
one. We know there's going tobe another one. We're stopping right here.
And that movie was two and ahalf hours plus long. Now we
have the second part of that that'stwo hours and forty five minutes long.
I kind of think to myself,should this even be movies? Should this
not be? Maybe this should beat an HBO series or a Netflix series,
(23:53):
you know, maybe that would bebetter in that format. Movies to
me are made to be, likehere's a contained story. You're gonna watch
it from beginning to end. Maybethat's like a better way to actually take
in this story would be some likeyou know Apple series where they're putting a
ton of money into it. You'regetting the same thing, but you're able
(24:14):
to watch it in like these multipleparts. No, I think I think
you have a valid point. Iactually they did have a series called Children
of Dune I think it was onSci Fi years ago. Didn't do very
well. But I do think thiskind of story does lend itself to that
format, and mainly because you getthat time, like I say, the
(24:34):
room to breathe, to like developthe characters. I think those types of
stories are very good, especially whenconceptually they're unique, which I think a
lot of these space operas are likethat. You know, they have interesting
characters, you know, interesting storylines. I mean, you have a universe
(24:56):
when you're exploring space, it's kindof that you're not bound by Earth.
So yeah, no, I do. I do completely agree with you.
I just don't think that the showsthemselves. How do you make money?
Is it ad sales on a streamingshow or is it the box office?
And I think that's probably why theydrove towards that, and they released trailers
(25:18):
for this Dune movie. But thisnewest trailer has the duel. What do
you think the best part of thistrailer is the best part of this trailer
is clear as day to me,I'll describe this as best I can.
You know, you kind of haveto watch along. But it's the chalky
white gladiator arena knife battle, andif you haven't seen the trailer, that
(25:42):
description may sound crazy, but italso should get you to check it out.
Our distance second would be kind ofriding the Sandworm scene, which is
pretty you know, that's exciting.Interesting. We've kind of seen that before
though, but you know, what'sgoing on in this gladiator arena and how
it looks visual, I think waswas pretty enticing to me. Yeah,
(26:02):
I agree. I think the Sandwormis always super interesting to watch on screen.
And the first one wasn't bad Likethe first movie's Sandworm that was all
kind of neat the way they didthat back then, and that was in
the eighties, you know, yeah, yeah, it was, you know,
the effects were different. I like, I really like a process involved
(26:25):
in you know, riding the sandworm. Yeah, it's it's a big accomplishment
too, right, It's like buckingthe bronco, you know, like breaking
it, like both scaling a mountainand you know, riding a bronco.
It's like those two things kind ofcombined. Mm hmm. I'd say writing
the worm for sure? What actorI think I know the answer to this
(26:51):
of obviously, what actor are youmost excited to see in this movie?
Well, we teased it at alittle bit at the beginning, I think,
but you know, it's walk andit's walking, and it's walking.
Always interesting to see our guys showup. I think he's gonna fit in
pretty well in this universe with hisyou know, kind of odd demeanor,
in his strange pattern. He looks, he looks a little older, but
(27:14):
I feel like he fits in here. But there is I mean, you
watch even this trailer, there's justa ton of familiar faces, like people
you know in here, Florence Pugh, have your Bardem, Josh Brolin.
Maybe Zendaya will get something to doin this movie. It's unlike the last
one. There's just every like scene, you know, every flash you're like,
(27:36):
oh that's somebody, that's somebody,that's somebody, that's somebody. It's
kind of like it's one of thosemovies kind of like Oppenheimer was kind of
like that too. You're just like, oh man, what are they doing?
They're just like handing out paychecks.I also think there's this little bit
of whether they someone would admit thisor not, is a little bit of
(27:56):
that fanboy thing happening. You know, when you have an opportunity to be
in a Star Wars movie, youknow it's like, granted, Dune doesn't
have that level. I don't thinkin our current modern day there's the hardcore
fans. Like you said, Idon't think it has the level of like
(28:18):
Star Wars, but it is definitelyingrained enough in our culture. It's I
mean, it's a classic, it'sa known yeah, known quantity, and
it's got like a director people seemto like a lot and want to work
with. So there's it's kind oflike a zeitgeist thing that people seem to
want to be a part of.And then you get a bunch if you
get a bunch of great actors,even if you get a few, suddenly
(28:42):
it's it's like gravity. You know, they all just like yeah, so
and so it's attached to that movie. I want to I want to be
in that. It's like the coolkids table. Yeah. Absolutely, you
know, because there's like this also, this like legacy that I think actors,
you know, think about probably likeone day somebody's gonna be watching this
(29:04):
movie far from now, like wewatched the original Dune, like we watched
the original Star Wars. That guyor that person might have been nobody,
or they might have been somebody,but you know, fifty years from now,
they're gonna be like, yeah,this is a classic Dune. It's
(29:25):
got Drax. I don't what's hisface. I forget his name too.
I could just think of that.I never think of his name. He's
a wrestler. Yeah. It's alsoa no lose proposition, right, if
you're not playing a big part,it's not on you if it doesn't do
good. Yeah, but if itdoes do good, you can say you're
(29:48):
like a part of this thing.Yeah. Really, Timothy Shame has a
lot riding on his shoulders. Yeah, he's the guy. This is kind
of his movie. For everybody else, they're just like trying to get a
a little piece, you know.So if it's like a huge hit,
they're like, yeah, I wasin Dune, but if it fails,
they're like, shallow made that guy'spoison. Yeah. So how about the
(30:11):
big, you know, the bigquestion to end this whole thing here?
How much money is Dune Part twogonna make. We'll talk first the US
box office and then the worldwide boxoffice number, which is you know,
total US and the rest of theworld. What do you think. I'm
gonna guess one seventy five for thedomestic Okay, I went higher. I'm
(30:37):
going higher. Are you going higher? Yeah, we're you get three fifty,
so I'm going double. Holy moly, I have a feeling I'm way
too high. But I'm gonna I'mI'm shooting high. I think you know,
people are craving a big movie.They're ready for it. They won
an event. Yeah, you mightbe right. I mean March. March
is right around the corner. Butit's you know, it's it's fresh,
(31:00):
it's the month of the lucky Irish. Yeah, that's another question. March.
I don't know what the biggest movieof March has ever been. It's
not typically a you know, monthknown for huge blockbuster movies. Leprechaun,
that movie was the biggest movie thatMarch has ever seen. And all its
sequels, all of its Leprechaun goesto space, leprechaonn in the hood?
(31:26):
What do you think worldwide? Andthen so worldwide, which I include you
know, includes the US in there, I've got eight hundred million. WHOA,
Yeah, you're you're doing it,You're doing Yeah, I'm going I'm
going for it. I'm calling it. I appreciate how high you're going there.
I actually am envious of how highyou're going there. I felt like
(31:51):
I was doing pretty good. Isaid five point fifteen worldwide. I like
how you threw the fifteen on theend. Yeah, I'm doing I'm doing
doing some math. You had yourpeople working on some numbers. I did
my calculations. This might be whereyou come back in the movie world as
being a legitimate contender, you know, after the Summer draft left you feeling
(32:17):
inadequate. And I was gonna say, given the history of the Summer movie
draft, it's far more likely thatyou're on point than I'm on point.
I don't know. I when yousay it, when you take the initiative
to say this is going to behuge, and you say, what,
(32:40):
what was it? Three hundred threefifty, I call it three fifty.
I'm saying it's going to open overone hundred million. Yeah, and it's
gonna, you know, go tothree fifty. I mean the fact that
you're willing to say that makes mefeel it really doesn't makes me fl doubtful
(33:00):
that I'm even anywhere close, becauseyou're probably right now, I hear your
number. I want to tease itdown. I want to push it to
like it. I'm like, oh, that's maybe I should push it down
at like three hundred. But we'llstick with where we're at. It's probably
hopefully, we wonder if we'll belike right in the middle. Yeah,
I mean it could be, couldbe a little bit. I think it'll
probably be higher than me. Nowthat now that you say that, I'm
(33:22):
like, eh, it probably wasa little conservative. But we'll see,
we will see. I just thinkthe first first one did one hundred million
with uh, you know COVID.Yeah, that's true, that's what that's
That's how I felt too. Butit's still pretty big for what it is.
Yeah, to your point earlier,it's like, who's really going to
see this? You know a littlebit of me was like, will everyone
(33:45):
go see this? I don't knowwe'll see. I guess this could be
our next kind of the way wedo summer drafts, you know, in
the in the winter month, wemight just pick a movie and be like,
what do you think this is goingto open with just a guess,
Yeah, every month and just seewho's closer. Yeah, because it's a
(34:06):
lot like the draft but not really. Yeah. I like that, I
do. I like that just it'sinteresting to see. So we'll have to
catch people up on you know,come, I guess by the time we
get to summer, we'll know whereDune kind of landed. We'll have to
Uh, it's like the prices rightof movies, so we'll have to have
a price's right type of intro forthat, you know, like that that
(34:32):
one dollar one dollar? Can younot go over? That would actually be
really interesting if you if you hadto do it but not go over.
Yeah, yeah, because I wouldhave changed my number maybe if I couldn't
go over. Yeah. Maybe inthe future we'll do that because I think
this is a that's an interesting play, that's a that's a wrinkle. Yeah.
(34:54):
I like this game though. Yeah. Well, we'll see. We
only got a month and that's itfor this episode of movies and marketing everyone
Until next time, let's fade toblack. I'll be back. He's not
coming back.
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