September 4, 2023 • 32 mins
Anyone can make a sequel, but a great threequel is a rare feat. We pay tribute to some part threes that took trilogies to triumphant new heights.
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#Movies #Marketing
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Who is in a world where moviesrely on marketing more than ever to connect
with audience's one podcast aims to makesense of it all. This is movies
and marketing. Next Saturday Nights wheresending you back to the future. Go
(00:21):
ahead, make my day? Howabout two, your crazy Dutch bastard?
What leave dot here is failure?You'll communicate? Take on the ground the
press roll about where we might aswell with time. I am an FBI
agent. So pick three part threestake one. So on today's episode,
(00:48):
we're talking about part threes in movies. Why are we talking about this,
Chad? That's a great question.Why are we talking about this? The
Equalizer Part three, the most antisa pain in movie of the year by
somebody, is hitting theaters on LaborDay weekend. You're excited for this one,
Patrick, I am. I pickedit. It's on my list,
(01:11):
it is. This is one ofyour box office draftees. I think the
last pick of the draft. Youtook this one. I took it late
in the summer. You know,I'm sure people are running out for that
one. Denzel. You saw theEqualizer one and two, right, Yeah,
one is arguably better than two.But let's hope that three brings it
back. I've seen no equalizer.I like things unequal. I guess unless
(01:37):
bad guys are infiltrating your family,your home, then you want the equalizer.
You want the guy like the equalizeand balance everything out for you.
If only someone was here to helpme equalize these people, because that's a
verb I use a lot. Itwill be after you watch this movie.
Is it said? Do they sayit a lot? I probably asked you
(01:57):
this before. Is he like,it's time for me to equalize you?
There may be a reference, butI don't know. I can't remember anything
specific. Is it ever like hewalks in a room and somebody likes,
like, oh, it's the equalizerbecause it's based off of a television show.
And I think in the television showthey referenced the man as the equalizer,
almost like in Assassin movies they callthe guy the cleaner or the fixer.
(02:21):
The A team. You know,it's a weird, it's a weird
term. Denzel is his version ofthe A Team, essentially because the A
Team were they were equalizers, equalizethe playing field right for those less fortunate.
Yeah, I guess so, yeah, it just seems like a weird
term that you wouldn't hear a lotof people saying no, only someone could
(02:42):
equalize this. I mean maybe inlike mathematics. Yeah, so equalizer three
the last installment in the trilogy.Trilogies once a big thing now not as
much. Back in May, though, we did get Guardians of the Galaxy
Volume three, which was said tobe the last installment in that trilogy.
(03:02):
We'll see, we'll see if thathappened. Now. Do you remember there
was a time when Part threes thatwas the end. If you got to
part three, that was kind ofa big deal. You know, Star
Wars. It was like, okay, trilogies, that's where it's at.
Now it's like, we're well beyond. We're well beyond Part threes. Yeah,
(03:23):
we've got Scream. This isn't justthe last year. Scream six,
Fast and Furious ten, Transformers seven, Indiana Jones five, Insidious, five,
Mission Impossible seven, there's probably moreof them. But three is like
it's nothing, not even a bigdeal. They're like, oh, you're
only on number three. Now,that's scoff. Before it used to be
(03:47):
like this is the maturity of thatfranchise. That's the end. Yeah,
exactly. Now, it's like whenyou grow up, make it to ten,
they call me when you become ateenager. Still, I would say
number three is a key one.It's kind of like the you're either dead
at three, like this is theend, or you're going on. You
(04:11):
know, it's going to be like, Okay, well three, we're still
going strong at three. Let's keepgoing until seven or ten like Mission Impossible.
Three. That's when they're like,Okay, I think we still got
some juice. Let's keep it goingthough it's supposed to be the last one,
right allegedly until they like reboot itand start it all over again.
Yeah, I don't know. Ithink as long as Tom Cruise is making
movies, they're gonna be like,we need you on this one. Even
(04:34):
if they create a new cast,right, they'll probably have the old cast
commit and be like, we're theold guys. Were the trendibles. Remember
for a while I was like,oh, Jeremy Renner and then Tom Cruise
like nah. So anyway, three'shave been on our mind a little bit,
and we thought this was a goodtime to dig in a little bit
(04:55):
to the history of part threes.So what we're doing on today's episode.
We got something going on called Pickthree Part threes, one of our favorite
titles of all time, where we'reeach gonna pick a trio of part threes,
talk about them, what's notable aboutthem, what we like about them
or don't like about them. Maybesome of the marketing around those part threes
(05:18):
that we thought was interesting, andwe're going to share that here today.
So we're digging into, you know, just a part three extravaganza, three
quels as we call them, abig discussion of those today. Yeah,
and let me just say this,this episode is all about threes so much
so that just mentioning this on theepisode might go against all the rules,
(05:40):
but I'm not and I'm sure you'rethe same way. Chat that we're not
blind to the fact that when pickingthrees, we were reminded about all the
twos that were amazing, so amazingthat I questioned my choices for threes.
Back to the Future, two StarWars five, but always Star Wars two
in my heart. You know,Empire strikes back, Terminator two, Judgment
(06:00):
Day. It's a list that cannotbe denied as most of the time stronger
than the threes. Right. Notall the time, but most of the
time. I'm actually glad you broughtthat up. I think, you know,
looking through the list, I waslike, there are a lot of
threes to choose from to talk about, but twos do tend to be better.
I think for the most part.If we were going through and making
(06:21):
a list of twos, I thinkthey would come out on top for me,
and there would be more to choosefrom. Part threes I think have
tended to be more disappointing. Yeah, is that fair to say? No?
Yeah, though, that's true.So the next time we might have
to do pick two part twos.Yeah, there would be a lot of
those. So as we look atthe top three quels domestic box office,
(06:44):
here we go. I'm gonna giveyou the top three. Number one a
pretty recent one. Spider Man NoWay Home eight hundred and fourteen million.
This is the conclusion to the TomHolland Spider Man series. A lot of
people like that movie. Two.Avengers Infinity War six hundred and seventy nine
million. I questioned this one alittle bit. It's technically a part three
(07:06):
of the Avengers series, but canyou call anything in the Marvel universe really
a part three. I don't knowwhat do you think on that? If
you're looking at just the Avenger's name. It's built off the backs of some
solo movies, but I think ontheir own they probably stand together as like
a series. Right, Yeah,that one's a tough call, but yeah,
(07:27):
I think you're right. I thinkyou're right. Number three here we
go, which some people might callthis a major disappointment Star Wars episode nine,
The Rise of Skywalker five hundred andfifteen million. Coming off the previous
two installments, A lot of people, including myself, thought this one was
a little lackluster. So those areyour top threes part threes of all times,
(07:49):
you know, very recentcy biased,I would say, in many ways,
but some good movies on that list. Yeah. Coincidentally, I was
looking through you know, part threesand I came across this, and this
has nothing to do with movies,but they were talking about the number three.
The Welsh National Opera's website said thisperfectly. Throughout human history, the
(08:09):
number three has always had a uniquesignificance. But why The ancient Greek philosopher
Pythagoras, responsible for the Pythagorean theorem. Yeah, mathematics, Yeah, He
postulated that the meaning behind numbers wasdeeply significant. In their eyes, the
number three was considered as the perfectnumber, the number of harmony, wisdom,
and understanding. It was also thenumber of time, past, present,
(08:31):
future, birth, life, death, beginning, middle, end.
It was the number of the divine. Three is often the magic number in
fairy tales, and in many culturesit's considered a lucky number. Doesn't always
come to fruition in movie trilogies,it's not always the case. So there's
something about threes in our lives thatmake sense and that we gravitate towards.
(08:54):
So that leads us into the pickthree part threes now. And that's a
good, really good point too,because something about three does seem like the
perfect amount of movies in a series, like it feels very clean, like
a beginning, a middle, andan end. You have all that,
you know, if you tell astory in that way, it's kind of
perfect. And even in related tolike content, they always say tell people
(09:18):
things in threes. They can rememberthat very easily. So if you give
them kind of three points to remember, it's magical. And that's why I
have a really hard time if theystop at eight in Mission Impossible. It
feels like it should stop at nine. Just feels weird. Why eight out
of all those numbers? Why eight? You know? Yeah, so it's
just a little little messy, Yeah, little messy. That's why we each
(09:41):
picked three part threes, you know, very clean that way, and we
each picked three movies we wanted totalk about. Piece of marketing from that
movie. Originally, like I wascreating a list and I'm like, man,
how am I going to pick whichones to talk about here? So
I had to figure out a wayto narrow it down. Here's my criteria.
I was like, I want tomove that builds on what we saw,
(10:03):
what came before, in some wayadd some sort of new wrinkle to
the series somehow. And also Ifound it to be the creative peak to
the series. I like that.I like, I always like your criteria.
I also one of my criteria was, if I actually look at my
list, I picked the most controversialtrilogies, and I know listeners are gonna
(10:24):
be like, that was definitely notthe best three out there. Why would
he pick that? But it wasfrom a series that probably was the best
series out there. Sometimes you wantthe best ones to talk about right.
Yeah, that's what I always needis when I have these end like,
how do I want to think aboutthis? Because it's like, how do
you make this decision? Yeah?How do you pick three? It's just
(10:46):
a feeling, guys, It's justa mystical feeling. So I'm gonna kick
things off with Toy Story three,which I think might be the greatest three
quill of all time. Here's whytakes what has been done in the previous
movies, raises the stakes a littlebit and twists it around. In this
case. Here's what they did different. They take the child who owns the
(11:07):
toys, who had previously been agelessin the prior to movies, and they
make him grow up. Now,these movies are animated, right, so
they could have gone on forever withthis kid just being a little kid.
There's no reason for him to growup. But this movie came out fifteen
years after the original, so theymade the bold move of let's have this
(11:28):
kid age in real time. Likethe kids who originally saw the movie,
you know, they went to seeit with their parents probably the time it
came out. Let's have him growup at the same time he's getting ready
to go to college. These toysare experiencing this existential crisis. They're no
(11:48):
longer getting played with. They're likepacked away like the parents as this kid's
going away. They're no longer necessarilyneeded. They're kind of set aside.
So kids and parents are kind ofrelate to this in different ways. Now,
come on, guys, we allknew this day was coming. We're
getting thrown away. No, noone's getting thrown away. We ain't ever
getting played with. Old on this, there's no time to be hysterical.
(12:11):
It's the perfect time to be hysterical. Should be hysterical now? Yeah,
maybe, but not right now.Man, Let's see how much we're gold
for any It's kind of a baldmove, but it has these like deep
themes in there. It also leadsto a climax featuring appropriately not one,
but three emotionally cathartic moments for theaudience. One where the toys are almost
(12:33):
incinerated and accept their fate in likea pretty bald moment for a kid's movie,
Another where Andy's mom kind of reactsto him leaving to go to college,
and a third moment where Andy himselfhas to leave his toys and childhood
behind. This trio of moments basicallygets me every time anytime this movie's on,
(12:54):
I feel like it gets a littledusty in the room. I'm like,
that's happening to me. Somebody's cuttingthe onions. Somebody's cutting the onions.
I don't know where it's coming from. All these moments are I feel
like relatable. No matter what ageyou are, you kind of connect to
it. But just a great coda, great ending to this trilogy. You
(13:15):
know, they obviously kept it goingon after this, but I think you
could have really ended it here andit kind of goes perfectly. I like
that pick because it is a greatmovie. It is a great movie.
This is one of the things thatI loved about the Threes is that sometimes
the Threes go in directions that youdon't typically think they're just the little twist,
right yeah, because they've done thetwo, which is an extension,
(13:37):
and then three is let's turn ita little bit. Yeah, And sometimes
that works out really well and sometimesit doesn't. That's the beauty of that
three is that they take chances,or they're like trying to outdo everything,
take you in a direction that you'relike, oh, this is the best
one, and that's where sometimes theyfalter, but this one did it really
well. The incinerated toys is thememory that burns, in this case quite
(14:01):
literally in my brain about that movieand how like that scene was really touching
because you really believed that this wasthe end. They were very convincing in
the way that they executed that.You thought this might be the last time
we ever see toys in Toy Story. Yeah, yeah, you thought,
oh my god, are they goingto burn all these toys to dad?
(14:22):
I think I do think about thatscene often and how it's like you connect
to the characters and like when you'recreating a narrative, put them in a
situation where you're really with them andyou believe, how are they going to
get out of this one? Yeah, And an animated film doing that is
I think much much harder, andso they should get a lot of kudos
for that. Yeah, And letme give you a piece of marketing that
(14:43):
was pretty cool around this one.So to promote one of the many new
characters in the film, Disney launcheda retro TV spot online put it on
YouTube for lots of Hugin Bear,a fictional toy in the movie. They
had like a retro ad from theeighties that they put online, and this
is something they've done. It's anextra on some of the DVDs, or
(15:05):
you can find it like on Appleand stuff like that for some of these
toys that they've created. But theydid this online without actually saying it's from
Toy Story and stuff. You justkind of can't find it, and then
you'd have to search out lots ofhug and Bear at the time and figure
out that this is actually a ToyStory creation. So that's pretty cool piece
of marketing. I love that becausenow you see those a lot more of
(15:26):
those innovative marketing campaigns, more sothan you would have from the nineties.
Because that's where I'm going to takeit take it. So the first on
my list is Back to the FuturePart three. I was wondering if you
were going to go there nineteen ninety. Obviously, this is born from Back
to the Future eighty five and Backto the Future Part two eighty nine,
(15:46):
all sort of stuff together in thatabout five year time frame, starring Michael
J. Fox. So the budgetfor this movie is only forty million back
then, that really Yeah, itgrossed eighty eight million at the time juted
for inflation is one hundred and ninetyone million hour dollars, which is a
successful movie, you know, nodoubt. And one of the reasons why
(16:07):
I picked this movie is this trilogyis my childhood. You know. The
Western thing I think didn't work foreveryone. They went back to the old
West, and as a kid,you kind of wanted to see more futuristic
stuff. That's where the controversy lies. Other than that, though, they
did some really great things of buildingout those characters, seeing what happens when
(16:30):
they're stranded in the past, whichwas really cool with no technology whatsoever,
and Doc Brown being there, andthen they kind of did some neat things
with like the time machine at thevery end you learn as a train,
you know, kind of a neatvisual that they sort of ended with.
So this part three, to me, really rounded out a trilogy that meant
a lot too. I think alot of people, you know, the
(16:52):
Back to the Future series. Ilike this pick a lot. I'm glad
you picked it. I came closeon this one. This one is just
it's such a weird trilogy of movies. They wanted to They could have kept
making these, you know, likethey just go to a different time.
But I thought three was actually avery good finish. Sure, Three's my
second you know, one to meis a stone called classic. It's one
of my favorite movies of all time. Three is my second favorite. I
(17:14):
like three a lot. I likehow they made it more about Doc Brown
eighteen eighty five amazing. I actuallyend up as a box smith in the
Old West. Pretty heavy, huh. I think fun things happening it.
But yeah, watching the three together, it's just like such an odd combination
of movies. But I thought theydid finish it pretty strong. Yeah,
picking a piece of marketing. Thething that I liked was the posters,
(17:37):
the slogans that were tied to theposters. So in this one, it's
back to the future three. Yousee Marty, you see Doc Brown,
you see Clara I think is hername's Doc Brown's love interest in the movie.
And you see the back to thefuture. You actually see the Dolorean.
You don't see the train. WhatI like though, is they've saved
the best trip for last, butthis time they may have gone too far.
(18:02):
I love that. Super simple,Like a good trilogy. You're telling
people this is the conclusion right beginningthe middle and the end. They might
have gone too far. It's justreally good, good wrap up. Maybe
they can't get back. Yeah.I like on that post or two,
how they do the title logo sothe part three put it in there,
(18:22):
and how they're all standing kind oflike back to back. Yeah three,
Yep, it's nicely done. That'sa good pick. I'm glad you put
that on that list and mentioned thatyou can't have a MoMA without back to
the feature in some way tied toit. So you can't do it.
You can't do it. You're inthe nineties. I was in the two
thousands. I'm gonna take us backa little bit further, not too much
further. I'm gonna take us backto nineteen eighty nine with Indiana Jones and
(18:47):
The Last Crusade, my personal favoriteIndiana Jones movie. I think it's it
Edges Out, Raiders, Lost Darkfor me, just a little bit found
a way. As we talk about, just a little twist. So we
had Temple a Do, which wasa further adventure of Indiana Jones. And
then you know, for Last Crusade, what do we do little twist?
We bring in Indiana's Dad, whichadds I think a lot more comedy to
(19:10):
the series makes it feel fresh,even if we're kind of following that same
formula. Fall me that please.We also get this great beginning where we
get kind of the backstory of IndianaJones why he hates snakes. So this
almost like little short movie at thebeginning with River Phoenix, which I really
like. And finally you get thisperfect, I think ending for Indiana Jones.
(19:33):
Again, it wasn't the ending,but you get him kind of riding
off into the sunset, you know, only to be ruined by parts four
and five. But this one,you know, is just my favorite.
There's so many good things in here. When I think about a lot of
my favorite moments of this series,they come in the last Crusade, especially
as they're like doing all the tasksto meet the night at the end.
I love that, love that partof it. I knew you were going
(19:56):
to pick this. This is onmy own digital mentions, mainly because I
think it's a great Part three.I mean, Raiders is my favorite by
far of the series, but Ireally like this one. And this is
where I think part threes typically dothe best work, is that they round
out the characters that you've been seeingfor the last two movies most of the
time. Really well, like theybuild on that stuff that you didn't know
(20:18):
about that character, and I thinkthat part three of this series does that
really well. You see further characterdevelopment and makes you connected to that character
more. Yeah, you learn alittle more about what makes this guy tick
as you see him. Then goingthrough his adventure, you start to understand
him a little more so so marketing. A couple of marketing facts about this
movie I thought were pretty interesting ata time, you know, when toys
(20:41):
were huge, Star Wars figures werehuge. No toys were made to promote
the film. Indiana Jones never happenedon a toy level, as a quote
I heard, rather, lucasfilm promotedIndiana as a lifestyle symbol, selling tie
in fedoras, shirts, jackets,and watches. Pretty interesting, right,
Yeah, here's another thing. Followingthe film's release, Harrison Ford donated Indiana's
(21:04):
fedora and jacket to the Smithsonian Institution'sNational Museum of American History. So I
don't know what happened if he hadto break in and steal them back to
make Crystal Skull. Then later onkind of like National treasure. You know,
yeah, they had to do aheist. That's cool. I know
(21:25):
that I loved Indiana Jones, andI would go to three in a heartbeat.
As any kid our age one,I think, yeah, yeah,
So I'm gonna take us back justa little bit further, just a little
bit further. Also, one ofour reoccurring themes on this podcast itself,
I'm talking about none other than MadMax Beyond Thunderdome. Welcome to another edition.
(21:49):
M okay, I wondered if youwere going to go here nineteen eighty
five, born from Mad Max theOriginal seventy nine and Mad Max to the
Road Warrior in eighty one. MelGibson. The budget ten million dollars.
That's it. That's it for thismovie. When you see the production value
for ten million dollars here in allWall, if you go back and watch
(22:11):
this movie and imagine spending ten milliondollars. Interesting note at the time,
most production budgets were over three anda half times this so insanely inexpensive comparatively,
and it grows thirty six million domestically, which adjusted for inflation, is
about ninety three million our time.Not a bad movie even by today's standards,
no matter how you look at it, if you like it personally or
(22:33):
not. This movie paved the wayfor the newest Mad Max, which I
think a lot of people say isthe best Mad Max. Mad Max Fury
Road, and it is a classicof that time period. It has teena
Turner not only seeing the soundtrack,but also starring in the movie as the
mayor of Bartertown, or I thinkshe was a mayor of Bartertown. This
(22:55):
is the thing I'll say about three. They took Mad Max, which I
don't think was super mainstream, andthey really made it a pop culture phenomenon
at that point. It was verybig for eighty five. This was the
one that people I think remember themost out of the trilogy. Yeah,
beyond Thunderdome, feels like it wasjust playing constantly on HBO as I grew
(23:17):
up, could have been on everyday. The Road Warrior and Mad Max,
Like, if I sat down andwatch them, I'd probably recognize scenes,
but I can't tell you a lotabout them. Whereas Thunderdome I have
like clear memories of even though somepeople are like, well it's cheesier than
the earlier movies. Yeah, again, I gravitate towards the marketing. The
poster for this is it's got acollage, it's got mel Gibson. You
(23:38):
see this desert, you see thistribe that's in the foreground, and then
behind him the hair and the faceof Tina Turner Mad Max Beyond Thunderdome starring
Tina Turner. She gets second billing. But again I go back to the
marketing. Message on the poster isso good. A lone warrior searching for
(23:59):
his destiny, a tribe of lostchildren waiting for a hero in a world
battling to survive. They face awoman determined to rule hold out for mad
Max and his greatest adventure. Threesare always pitching the greatest adventure, the
best one has yet to come,and you're going to see this. I
love this. I love the marketingalso pulling in the they're waiting for a
(24:22):
hero, Tina Turners, we don'tneed another hero, one of the most
famous songs of that time period.Yeah, it's a good one. And
man, they loved this poster styleat the time, and it's just so
good. The sketched kind of art, the drawn artwork, you know,
created with all the faces of thepeople in the movie and it works.
You know, it's like that StarWars kind of inspired style. Their taglines
(24:47):
or they're like story summaries or whateveryou want to call it, give a
lot of like information about the movie, and they really do build it up.
This is it. It's all culminatingto this moment. You can almost
hear the movie guys voice from thattough time right like Alone Warriors searching for
His Destiny is greatest adventure starts now. Ah, yeah, it's a great
(25:10):
pick. I'm glad. I'm gladyou added this one to the list,
though, because Thunderdome welcome addition toI was wondering if this one was going
to show up, considering you knowhow much we talk about Thunderdome, how
much it's inspired us just on thisshow alone. Yep. So let me
take you to another one that Iknow has inspired you. This is the
big one. Let's see if thisis also your final pick or this came
(25:30):
into your thought process at all,talking of course about National Lampoon's Christmas Vacation,
do you consider this a three?I mean, it's part of a
trilogy, it's the third film,of course, kind of an outlier in
some ways, and that these moviesare not necessarily like building on each other.
They're more of kind of episodic inhere was one vacation, here's another
(25:52):
vacation, here's another vacation. Butit's also can be seen as kind of
a great finale if you look atthe first three films and you know kind
of what came before. Here's ourUS vacation, here's our international vacation,
and then here's the time we stayedhome. I think that staycation aspect is
the new wrinkle here that kind ofgives us more information, that tells us
(26:12):
a little more about the family andthese characters. Obviously, these movies are
Indiana Jones ask a little rather thana continuing story. The kids change throughout
these movies. You know, they'renever the same, but that's meant to
play almost like memories in some way. But to me, this movie is
the culmination. It's the peak ofthe series. It's the best of the
series. Obviously a Christmas classic byfar, the funniest of the series.
(26:34):
Where do you think you're going.Nobody's leaving, nobody's walking out on this
fun, old fashioned family Christmas na. No, we're all in this together.
This is a full blown four alarmholiday emergency. Here, we're gonna
press on and we're gonna have thehalf half happiest Christmas. Sin Spin Crosby
tap dance with Danny fuck and whenSanta squeezes his fat white ass down that
(26:56):
chimney night, he's gonna find thejolliest bunch of souls this side of the
nut. I love that you pickthis. It never even dawned on me,
honestly, Like, this wasn't onmy radar as a trilogy, but
you're right, it is a trilogy, and this definitely caps it off.
This does everything you want in amovie. I mean, one of my
favorite movies of all time. Imean I can watch this every year,
multiple times, and it never getsold. It gets funnier every time,
(27:21):
which is by far, I thinkone of the most important things that we
don't get normally from any movie,let alone part three of a trilogy.
I think a lot of people watchthis movie and maybe have never watched the
other team. I would guarantee thatmost people, younger people who watch it
now don't even know about the existenceof any of the other movies. Marketing
(27:41):
wise, for me, this wasan easy one. The poster art for
Christmas Vacation ranks amongst the most memorablemovie posters for me of all time.
I can still remember actually seeing thisin the newspaper when I was a little
kid. Like the ad they had, which uses kind of aspects of the
poster it's done in that artwork,but this is more cartoony kind of showing
Chevy Chase on top of a house. He's in a Santa suit. The
(28:03):
house has like Christmas lights on top, and he's getting electrocuted by the lights.
His hair is standing up, theSanta hats jumping off his head.
The electricity he's like pulsating through him. Sometimes the poster or the ad will
have the tagline You'll why you lcrack up, You'll crack up. Really
great poster, though, just getyou that kind of Christmas spirit and the
(28:25):
kind of antics of the movie.Him sort of spread out like he's being
electrocuted. I don't even have tosee it in front of me to know
exactly what that looks like. It'sso vivid. Great movie poster for this
that's very iconic, I think again. Also has sort of the style of
like we were talking about with MadMax and with Back the Future very almost
(28:45):
illustrative in nature, even though it'susing sort of photo realism of that character.
Yeah, that's a good description ofit, Like how to describe that
style? Man, I really lovethat you pick that. That's great that
it's on this list today. Idon't know if most people would think of
it as like, that's a numberthree. So my number three again controversial
in the loosest term of the wordcontroversial because you're talking about movies. But
(29:08):
I know that listeners and you know, movie aficionados will be like, what's
this guy talking about anyway? Terminatorthree, Rise of the Machines two thousand
and three, that is controversial.Born from the Terminator of eighty five and
Terminator two Judgment Day in ninety one, which, let's face it, is
(29:29):
everyone's favorite movie of the Terminator franchise. Obviously stars Arnie. This budget was
two hundred million. The movie grossedone hundred and fifty million, so it
didn't do really well gross worldwide fourthirty three. But here's the thing,
here's why I picked it. Theending of this movie to me, is
the best one of the series.It's fantastic. It went against everything we
(29:52):
expected to happen in this type offranchise. The machines win. It's a
twist. The machines win. AndI'm sorry if you haven't seen it yet,
go see it. It's from twothousand and three. It's literally twenty
years ago. Why did it leadus down here? There was no Runny
stopping it. Yes, I canunderstand why you would say Terminator two is
better. Terminator three, though,has some great things. Yeah, controversial
(30:15):
in that it's a tough sell afterthe James Cameron Terminator one and two to
go to Terminator three. Like,if you're watching them together, there's a
clear graph where you're going down.But if you're watching it with all the
other Terminators, it's the third bestTerminator movie, you know, taken apart
from those other two. There's somegood things here, and there's some like
(30:38):
good practical effects. And again it'slike much better than the other Terminators that
came after. And it's still gota pretty good like Arnold Schwarzenegger. I
remember seeing him be like, it'snot bad, it's just it doesn't have
James Cameron. It's not Terminator one, it's not Terminator two. I will
pull out the poster. This isthe least successful in the movie posters that
I picked out today, in everysingle version of This Day of Schwarzenegger,
(31:00):
basically in red at the very topof the poster. He's the draw to
this movie, right, Terminator three, Rise of the Machines. There's no
message, There's no marketing message Schwarzenegger. Yeah, I mean that's the message.
What's really great about this poster,though, is I really love you
see the sunglasses on him, butin the one sunglass eye you see the
red light that you have come toknow as he is the Terminator. A
(31:22):
good pick, though an interesting onein a movie I would probably like to
read visit. I haven't seen that, probably since around the time it came
out. I think it's worth awatch. And back to what I said,
the ending of this movie is byfar what makes it the best.
The twist at the end, thestory writing of that movie series, the
way that ended out the trilogy isperfect. That is what makes it the
most memorable for me. Yeah,it almost feels like that ending is why
(31:45):
they made the movie. M Yeah, good pick. I like these.
You know this totality of picks here, you got a good, good selection
of Part three's you want to havea part three marathon. This could be
a good party. If you're lookingto have a Part three marathon, this
would be the list to look at. Yeah, there's just so many to
(32:07):
talk about, and I mean parttwos we could go into just even deeper.
Part four's. I don't know,are there as many well nowadays,
So maybe we'll have to have apick two part twos. That'll be hard
because you just pick that is you'repicking two, and there's more. Keep
it going, yep, well wewon't keep you going. That's it for
(32:27):
this episode of Movies and Marketing.Until next time, Let's fade to black.
I'll be back. It's not comingback.
Who is in a world where moviesrely on marketing more than ever to connect
with audience's one podcast aims to makesense of it all. This is movies
and marketing. Next Saturday Nights wheresending you back to the future. Go
(00:21):
ahead, make my day? Howabout two, your crazy Dutch bastard?
What leave dot here is failure?You'll communicate? Take on the ground the
press roll about where we might aswell with time. I am an FBI
agent. So pick three part threestake one. So on today's episode,
(00:48):
we're talking about part threes in movies. Why are we talking about this,
Chad? That's a great question.Why are we talking about this? The
Equalizer Part three, the most antisa pain in movie of the year by
somebody, is hitting theaters on LaborDay weekend. You're excited for this one,
Patrick, I am. I pickedit. It's on my list,
(01:11):
it is. This is one ofyour box office draftees. I think the
last pick of the draft. Youtook this one. I took it late
in the summer. You know,I'm sure people are running out for that
one. Denzel. You saw theEqualizer one and two, right, Yeah,
one is arguably better than two.But let's hope that three brings it
back. I've seen no equalizer.I like things unequal. I guess unless
(01:37):
bad guys are infiltrating your family,your home, then you want the equalizer.
You want the guy like the equalizeand balance everything out for you.
If only someone was here to helpme equalize these people, because that's a
verb I use a lot. Itwill be after you watch this movie.
Is it said? Do they sayit a lot? I probably asked you
(01:57):
this before. Is he like,it's time for me to equalize you?
There may be a reference, butI don't know. I can't remember anything
specific. Is it ever like hewalks in a room and somebody likes,
like, oh, it's the equalizerbecause it's based off of a television show.
And I think in the television showthey referenced the man as the equalizer,
almost like in Assassin movies they callthe guy the cleaner or the fixer.
(02:21):
The A team. You know,it's a weird, it's a weird
term. Denzel is his version ofthe A Team, essentially because the A
Team were they were equalizers, equalizethe playing field right for those less fortunate.
Yeah, I guess so, yeah, it just seems like a weird
term that you wouldn't hear a lotof people saying no, only someone could
(02:42):
equalize this. I mean maybe inlike mathematics. Yeah, so equalizer three
the last installment in the trilogy.Trilogies once a big thing now not as
much. Back in May, though, we did get Guardians of the Galaxy
Volume three, which was said tobe the last installment in that trilogy.
(03:02):
We'll see, we'll see if thathappened. Now. Do you remember there
was a time when Part threes thatwas the end. If you got to
part three, that was kind ofa big deal. You know, Star
Wars. It was like, okay, trilogies, that's where it's at.
Now it's like, we're well beyond. We're well beyond Part threes. Yeah,
(03:23):
we've got Scream. This isn't justthe last year. Scream six,
Fast and Furious ten, Transformers seven, Indiana Jones five, Insidious, five,
Mission Impossible seven, there's probably moreof them. But three is like
it's nothing, not even a bigdeal. They're like, oh, you're
only on number three. Now,that's scoff. Before it used to be
(03:47):
like this is the maturity of thatfranchise. That's the end. Yeah,
exactly. Now, it's like whenyou grow up, make it to ten,
they call me when you become ateenager. Still, I would say
number three is a key one.It's kind of like the you're either dead
at three, like this is theend, or you're going on. You
(04:11):
know, it's going to be like, Okay, well three, we're still
going strong at three. Let's keepgoing until seven or ten like Mission Impossible.
Three. That's when they're like,Okay, I think we still got
some juice. Let's keep it goingthough it's supposed to be the last one,
right allegedly until they like reboot itand start it all over again.
Yeah, I don't know. Ithink as long as Tom Cruise is making
movies, they're gonna be like,we need you on this one. Even
(04:34):
if they create a new cast,right, they'll probably have the old cast
commit and be like, we're theold guys. Were the trendibles. Remember
for a while I was like,oh, Jeremy Renner and then Tom Cruise
like nah. So anyway, three'shave been on our mind a little bit,
and we thought this was a goodtime to dig in a little bit
(04:55):
to the history of part threes.So what we're doing on today's episode.
We got something going on called Pickthree Part threes, one of our favorite
titles of all time, where we'reeach gonna pick a trio of part threes,
talk about them, what's notable aboutthem, what we like about them
or don't like about them. Maybesome of the marketing around those part threes
(05:18):
that we thought was interesting, andwe're going to share that here today.
So we're digging into, you know, just a part three extravaganza, three
quels as we call them, abig discussion of those today. Yeah,
and let me just say this,this episode is all about threes so much
so that just mentioning this on theepisode might go against all the rules,
(05:40):
but I'm not and I'm sure you'rethe same way. Chat that we're not
blind to the fact that when pickingthrees, we were reminded about all the
twos that were amazing, so amazingthat I questioned my choices for threes.
Back to the Future, two StarWars five, but always Star Wars two
in my heart. You know,Empire strikes back, Terminator two, Judgment
(06:00):
Day. It's a list that cannotbe denied as most of the time stronger
than the threes. Right. Notall the time, but most of the
time. I'm actually glad you broughtthat up. I think, you know,
looking through the list, I waslike, there are a lot of
threes to choose from to talk about, but twos do tend to be better.
I think for the most part.If we were going through and making
(06:21):
a list of twos, I thinkthey would come out on top for me,
and there would be more to choosefrom. Part threes I think have
tended to be more disappointing. Yeah, is that fair to say? No?
Yeah, though, that's true.So the next time we might have
to do pick two part twos.Yeah, there would be a lot of
those. So as we look atthe top three quels domestic box office,
(06:44):
here we go. I'm gonna giveyou the top three. Number one a
pretty recent one. Spider Man NoWay Home eight hundred and fourteen million.
This is the conclusion to the TomHolland Spider Man series. A lot of
people like that movie. Two.Avengers Infinity War six hundred and seventy nine
million. I questioned this one alittle bit. It's technically a part three
(07:06):
of the Avengers series, but canyou call anything in the Marvel universe really
a part three. I don't knowwhat do you think on that? If
you're looking at just the Avenger's name. It's built off the backs of some
solo movies, but I think ontheir own they probably stand together as like
a series. Right, Yeah,that one's a tough call, but yeah,
(07:27):
I think you're right. I thinkyou're right. Number three here we
go, which some people might callthis a major disappointment Star Wars episode nine,
The Rise of Skywalker five hundred andfifteen million. Coming off the previous
two installments, A lot of people, including myself, thought this one was
a little lackluster. So those areyour top threes part threes of all times,
(07:49):
you know, very recentcy biased,I would say, in many ways,
but some good movies on that list. Yeah. Coincidentally, I was
looking through you know, part threesand I came across this, and this
has nothing to do with movies,but they were talking about the number three.
The Welsh National Opera's website said thisperfectly. Throughout human history, the
(08:09):
number three has always had a uniquesignificance. But why The ancient Greek philosopher
Pythagoras, responsible for the Pythagorean theorem. Yeah, mathematics, Yeah, He
postulated that the meaning behind numbers wasdeeply significant. In their eyes, the
number three was considered as the perfectnumber, the number of harmony, wisdom,
and understanding. It was also thenumber of time, past, present,
(08:31):
future, birth, life, death, beginning, middle, end.
It was the number of the divine. Three is often the magic number in
fairy tales, and in many culturesit's considered a lucky number. Doesn't always
come to fruition in movie trilogies,it's not always the case. So there's
something about threes in our lives thatmake sense and that we gravitate towards.
(08:54):
So that leads us into the pickthree part threes now. And that's a
good, really good point too,because something about three does seem like the
perfect amount of movies in a series, like it feels very clean, like
a beginning, a middle, andan end. You have all that,
you know, if you tell astory in that way, it's kind of
perfect. And even in related tolike content, they always say tell people
(09:18):
things in threes. They can rememberthat very easily. So if you give
them kind of three points to remember, it's magical. And that's why I
have a really hard time if theystop at eight in Mission Impossible. It
feels like it should stop at nine. Just feels weird. Why eight out
of all those numbers? Why eight? You know? Yeah, so it's
just a little little messy, Yeah, little messy. That's why we each
(09:41):
picked three part threes, you know, very clean that way, and we
each picked three movies we wanted totalk about. Piece of marketing from that
movie. Originally, like I wascreating a list and I'm like, man,
how am I going to pick whichones to talk about here? So
I had to figure out a wayto narrow it down. Here's my criteria.
I was like, I want tomove that builds on what we saw,
(10:03):
what came before, in some wayadd some sort of new wrinkle to
the series somehow. And also Ifound it to be the creative peak to
the series. I like that.I like, I always like your criteria.
I also one of my criteria was, if I actually look at my
list, I picked the most controversialtrilogies, and I know listeners are gonna
(10:24):
be like, that was definitely notthe best three out there. Why would
he pick that? But it wasfrom a series that probably was the best
series out there. Sometimes you wantthe best ones to talk about right.
Yeah, that's what I always needis when I have these end like,
how do I want to think aboutthis? Because it's like, how do
you make this decision? Yeah?How do you pick three? It's just
(10:46):
a feeling, guys, It's justa mystical feeling. So I'm gonna kick
things off with Toy Story three,which I think might be the greatest three
quill of all time. Here's whytakes what has been done in the previous
movies, raises the stakes a littlebit and twists it around. In this
case. Here's what they did different. They take the child who owns the
(11:07):
toys, who had previously been agelessin the prior to movies, and they
make him grow up. Now,these movies are animated, right, so
they could have gone on forever withthis kid just being a little kid.
There's no reason for him to growup. But this movie came out fifteen
years after the original, so theymade the bold move of let's have this
(11:28):
kid age in real time. Likethe kids who originally saw the movie,
you know, they went to seeit with their parents probably the time it
came out. Let's have him growup at the same time he's getting ready
to go to college. These toysare experiencing this existential crisis. They're no
(11:48):
longer getting played with. They're likepacked away like the parents as this kid's
going away. They're no longer necessarilyneeded. They're kind of set aside.
So kids and parents are kind ofrelate to this in different ways. Now,
come on, guys, we allknew this day was coming. We're
getting thrown away. No, noone's getting thrown away. We ain't ever
getting played with. Old on this, there's no time to be hysterical.
(12:11):
It's the perfect time to be hysterical. Should be hysterical now? Yeah,
maybe, but not right now.Man, Let's see how much we're gold
for any It's kind of a baldmove, but it has these like deep
themes in there. It also leadsto a climax featuring appropriately not one,
but three emotionally cathartic moments for theaudience. One where the toys are almost
(12:33):
incinerated and accept their fate in likea pretty bald moment for a kid's movie,
Another where Andy's mom kind of reactsto him leaving to go to college,
and a third moment where Andy himselfhas to leave his toys and childhood
behind. This trio of moments basicallygets me every time anytime this movie's on,
(12:54):
I feel like it gets a littledusty in the room. I'm like,
that's happening to me. Somebody's cuttingthe onions. Somebody's cutting the onions.
I don't know where it's coming from. All these moments are I feel
like relatable. No matter what ageyou are, you kind of connect to
it. But just a great coda, great ending to this trilogy. You
(13:15):
know, they obviously kept it goingon after this, but I think you
could have really ended it here andit kind of goes perfectly. I like
that pick because it is a greatmovie. It is a great movie.
This is one of the things thatI loved about the Threes is that sometimes
the Threes go in directions that youdon't typically think they're just the little twist,
right yeah, because they've done thetwo, which is an extension,
(13:37):
and then three is let's turn ita little bit. Yeah, And sometimes
that works out really well and sometimesit doesn't. That's the beauty of that
three is that they take chances,or they're like trying to outdo everything,
take you in a direction that you'relike, oh, this is the best
one, and that's where sometimes theyfalter, but this one did it really
well. The incinerated toys is thememory that burns, in this case quite
(14:01):
literally in my brain about that movieand how like that scene was really touching
because you really believed that this wasthe end. They were very convincing in
the way that they executed that.You thought this might be the last time
we ever see toys in Toy Story. Yeah, yeah, you thought,
oh my god, are they goingto burn all these toys to dad?
(14:22):
I think I do think about thatscene often and how it's like you connect
to the characters and like when you'recreating a narrative, put them in a
situation where you're really with them andyou believe, how are they going to
get out of this one? Yeah, And an animated film doing that is
I think much much harder, andso they should get a lot of kudos
for that. Yeah, And letme give you a piece of marketing that
(14:43):
was pretty cool around this one.So to promote one of the many new
characters in the film, Disney launcheda retro TV spot online put it on
YouTube for lots of Hugin Bear,a fictional toy in the movie. They
had like a retro ad from theeighties that they put online, and this
is something they've done. It's anextra on some of the DVDs, or
(15:05):
you can find it like on Appleand stuff like that for some of these
toys that they've created. But theydid this online without actually saying it's from
Toy Story and stuff. You justkind of can't find it, and then
you'd have to search out lots ofhug and Bear at the time and figure
out that this is actually a ToyStory creation. So that's pretty cool piece
of marketing. I love that becausenow you see those a lot more of
(15:26):
those innovative marketing campaigns, more sothan you would have from the nineties.
Because that's where I'm going to takeit take it. So the first on
my list is Back to the FuturePart three. I was wondering if you
were going to go there nineteen ninety. Obviously, this is born from Back
to the Future eighty five and Backto the Future Part two eighty nine,
(15:46):
all sort of stuff together in thatabout five year time frame, starring Michael
J. Fox. So the budgetfor this movie is only forty million back
then, that really Yeah, itgrossed eighty eight million at the time juted
for inflation is one hundred and ninetyone million hour dollars, which is a
successful movie, you know, nodoubt. And one of the reasons why
(16:07):
I picked this movie is this trilogyis my childhood. You know. The
Western thing I think didn't work foreveryone. They went back to the old
West, and as a kid,you kind of wanted to see more futuristic
stuff. That's where the controversy lies. Other than that, though, they
did some really great things of buildingout those characters, seeing what happens when
(16:30):
they're stranded in the past, whichwas really cool with no technology whatsoever,
and Doc Brown being there, andthen they kind of did some neat things
with like the time machine at thevery end you learn as a train,
you know, kind of a neatvisual that they sort of ended with.
So this part three, to me, really rounded out a trilogy that meant
a lot too. I think alot of people, you know, the
(16:52):
Back to the Future series. Ilike this pick a lot. I'm glad
you picked it. I came closeon this one. This one is just
it's such a weird trilogy of movies. They wanted to They could have kept
making these, you know, likethey just go to a different time.
But I thought three was actually avery good finish. Sure, Three's my
second you know, one to meis a stone called classic. It's one
of my favorite movies of all time. Three is my second favorite. I
(17:14):
like three a lot. I likehow they made it more about Doc Brown
eighteen eighty five amazing. I actuallyend up as a box smith in the
Old West. Pretty heavy, huh. I think fun things happening it.
But yeah, watching the three together, it's just like such an odd combination
of movies. But I thought theydid finish it pretty strong. Yeah,
picking a piece of marketing. Thething that I liked was the posters,
(17:37):
the slogans that were tied to theposters. So in this one, it's
back to the future three. Yousee Marty, you see Doc Brown,
you see Clara I think is hername's Doc Brown's love interest in the movie.
And you see the back to thefuture. You actually see the Dolorean.
You don't see the train. WhatI like though, is they've saved
the best trip for last, butthis time they may have gone too far.
(18:02):
I love that. Super simple,Like a good trilogy. You're telling
people this is the conclusion right beginningthe middle and the end. They might
have gone too far. It's justreally good, good wrap up. Maybe
they can't get back. Yeah.I like on that post or two,
how they do the title logo sothe part three put it in there,
(18:22):
and how they're all standing kind oflike back to back. Yeah three,
Yep, it's nicely done. That'sa good pick. I'm glad you put
that on that list and mentioned thatyou can't have a MoMA without back to
the feature in some way tied toit. So you can't do it.
You can't do it. You're inthe nineties. I was in the two
thousands. I'm gonna take us backa little bit further, not too much
further. I'm gonna take us backto nineteen eighty nine with Indiana Jones and
(18:47):
The Last Crusade, my personal favoriteIndiana Jones movie. I think it's it
Edges Out, Raiders, Lost Darkfor me, just a little bit found
a way. As we talk about, just a little twist. So we
had Temple a Do, which wasa further adventure of Indiana Jones. And
then you know, for Last Crusade, what do we do little twist?
We bring in Indiana's Dad, whichadds I think a lot more comedy to
(19:10):
the series makes it feel fresh,even if we're kind of following that same
formula. Fall me that please.We also get this great beginning where we
get kind of the backstory of IndianaJones why he hates snakes. So this
almost like little short movie at thebeginning with River Phoenix, which I really
like. And finally you get thisperfect, I think ending for Indiana Jones.
(19:33):
Again, it wasn't the ending,but you get him kind of riding
off into the sunset, you know, only to be ruined by parts four
and five. But this one,you know, is just my favorite.
There's so many good things in here. When I think about a lot of
my favorite moments of this series,they come in the last Crusade, especially
as they're like doing all the tasksto meet the night at the end.
I love that, love that partof it. I knew you were going
(19:56):
to pick this. This is onmy own digital mentions, mainly because I
think it's a great Part three.I mean, Raiders is my favorite by
far of the series, but Ireally like this one. And this is
where I think part threes typically dothe best work, is that they round
out the characters that you've been seeingfor the last two movies most of the
time. Really well, like theybuild on that stuff that you didn't know
(20:18):
about that character, and I thinkthat part three of this series does that
really well. You see further characterdevelopment and makes you connected to that character
more. Yeah, you learn alittle more about what makes this guy tick
as you see him. Then goingthrough his adventure, you start to understand
him a little more so so marketing. A couple of marketing facts about this
movie I thought were pretty interesting ata time, you know, when toys
(20:41):
were huge, Star Wars figures werehuge. No toys were made to promote
the film. Indiana Jones never happenedon a toy level, as a quote
I heard, rather, lucasfilm promotedIndiana as a lifestyle symbol, selling tie
in fedoras, shirts, jackets,and watches. Pretty interesting, right,
Yeah, here's another thing. Followingthe film's release, Harrison Ford donated Indiana's
(21:04):
fedora and jacket to the Smithsonian Institution'sNational Museum of American History. So I
don't know what happened if he hadto break in and steal them back to
make Crystal Skull. Then later onkind of like National treasure. You know,
yeah, they had to do aheist. That's cool. I know
(21:25):
that I loved Indiana Jones, andI would go to three in a heartbeat.
As any kid our age one,I think, yeah, yeah,
So I'm gonna take us back justa little bit further, just a little
bit further. Also, one ofour reoccurring themes on this podcast itself,
I'm talking about none other than MadMax Beyond Thunderdome. Welcome to another edition.
(21:49):
M okay, I wondered if youwere going to go here nineteen eighty
five, born from Mad Max theOriginal seventy nine and Mad Max to the
Road Warrior in eighty one. MelGibson. The budget ten million dollars.
That's it. That's it for thismovie. When you see the production value
for ten million dollars here in allWall, if you go back and watch
(22:11):
this movie and imagine spending ten milliondollars. Interesting note at the time,
most production budgets were over three anda half times this so insanely inexpensive comparatively,
and it grows thirty six million domestically, which adjusted for inflation, is
about ninety three million our time.Not a bad movie even by today's standards,
no matter how you look at it, if you like it personally or
(22:33):
not. This movie paved the wayfor the newest Mad Max, which I
think a lot of people say isthe best Mad Max. Mad Max Fury
Road, and it is a classicof that time period. It has teena
Turner not only seeing the soundtrack,but also starring in the movie as the
mayor of Bartertown, or I thinkshe was a mayor of Bartertown. This
(22:55):
is the thing I'll say about three. They took Mad Max, which I
don't think was super mainstream, andthey really made it a pop culture phenomenon
at that point. It was verybig for eighty five. This was the
one that people I think remember themost out of the trilogy. Yeah,
beyond Thunderdome, feels like it wasjust playing constantly on HBO as I grew
(23:17):
up, could have been on everyday. The Road Warrior and Mad Max,
Like, if I sat down andwatch them, I'd probably recognize scenes,
but I can't tell you a lotabout them. Whereas Thunderdome I have
like clear memories of even though somepeople are like, well it's cheesier than
the earlier movies. Yeah, again, I gravitate towards the marketing. The
poster for this is it's got acollage, it's got mel Gibson. You
(23:38):
see this desert, you see thistribe that's in the foreground, and then
behind him the hair and the faceof Tina Turner Mad Max Beyond Thunderdome starring
Tina Turner. She gets second billing. But again I go back to the
marketing. Message on the poster isso good. A lone warrior searching for
(23:59):
his destiny, a tribe of lostchildren waiting for a hero in a world
battling to survive. They face awoman determined to rule hold out for mad
Max and his greatest adventure. Threesare always pitching the greatest adventure, the
best one has yet to come,and you're going to see this. I
love this. I love the marketingalso pulling in the they're waiting for a
(24:22):
hero, Tina Turners, we don'tneed another hero, one of the most
famous songs of that time period.Yeah, it's a good one. And
man, they loved this poster styleat the time, and it's just so
good. The sketched kind of art, the drawn artwork, you know,
created with all the faces of thepeople in the movie and it works.
You know, it's like that StarWars kind of inspired style. Their taglines
(24:47):
or they're like story summaries or whateveryou want to call it, give a
lot of like information about the movie, and they really do build it up.
This is it. It's all culminatingto this moment. You can almost
hear the movie guys voice from thattough time right like Alone Warriors searching for
His Destiny is greatest adventure starts now. Ah, yeah, it's a great
(25:10):
pick. I'm glad. I'm gladyou added this one to the list,
though, because Thunderdome welcome addition toI was wondering if this one was going
to show up, considering you knowhow much we talk about Thunderdome, how
much it's inspired us just on thisshow alone. Yep. So let me
take you to another one that Iknow has inspired you. This is the
big one. Let's see if thisis also your final pick or this came
(25:30):
into your thought process at all,talking of course about National Lampoon's Christmas Vacation,
do you consider this a three?I mean, it's part of a
trilogy, it's the third film,of course, kind of an outlier in
some ways, and that these moviesare not necessarily like building on each other.
They're more of kind of episodic inhere was one vacation, here's another
(25:52):
vacation, here's another vacation. Butit's also can be seen as kind of
a great finale if you look atthe first three films and you know kind
of what came before. Here's ourUS vacation, here's our international vacation,
and then here's the time we stayedhome. I think that staycation aspect is
the new wrinkle here that kind ofgives us more information, that tells us
(26:12):
a little more about the family andthese characters. Obviously, these movies are
Indiana Jones ask a little rather thana continuing story. The kids change throughout
these movies. You know, they'renever the same, but that's meant to
play almost like memories in some way. But to me, this movie is
the culmination. It's the peak ofthe series. It's the best of the
series. Obviously a Christmas classic byfar, the funniest of the series.
(26:34):
Where do you think you're going.Nobody's leaving, nobody's walking out on this
fun, old fashioned family Christmas na. No, we're all in this together.
This is a full blown four alarmholiday emergency. Here, we're gonna
press on and we're gonna have thehalf half happiest Christmas. Sin Spin Crosby
tap dance with Danny fuck and whenSanta squeezes his fat white ass down that
(26:56):
chimney night, he's gonna find thejolliest bunch of souls this side of the
nut. I love that you pickthis. It never even dawned on me,
honestly, Like, this wasn't onmy radar as a trilogy, but
you're right, it is a trilogy, and this definitely caps it off.
This does everything you want in amovie. I mean, one of my
favorite movies of all time. Imean I can watch this every year,
multiple times, and it never getsold. It gets funnier every time,
(27:21):
which is by far, I thinkone of the most important things that we
don't get normally from any movie,let alone part three of a trilogy.
I think a lot of people watchthis movie and maybe have never watched the
other team. I would guarantee thatmost people, younger people who watch it
now don't even know about the existenceof any of the other movies. Marketing
(27:41):
wise, for me, this wasan easy one. The poster art for
Christmas Vacation ranks amongst the most memorablemovie posters for me of all time.
I can still remember actually seeing thisin the newspaper when I was a little
kid. Like the ad they had, which uses kind of aspects of the
poster it's done in that artwork,but this is more cartoony kind of showing
Chevy Chase on top of a house. He's in a Santa suit. The
(28:03):
house has like Christmas lights on top, and he's getting electrocuted by the lights.
His hair is standing up, theSanta hats jumping off his head.
The electricity he's like pulsating through him. Sometimes the poster or the ad will
have the tagline You'll why you lcrack up, You'll crack up. Really
great poster, though, just getyou that kind of Christmas spirit and the
(28:25):
kind of antics of the movie.Him sort of spread out like he's being
electrocuted. I don't even have tosee it in front of me to know
exactly what that looks like. It'sso vivid. Great movie poster for this
that's very iconic, I think again. Also has sort of the style of
like we were talking about with MadMax and with Back the Future very almost
(28:45):
illustrative in nature, even though it'susing sort of photo realism of that character.
Yeah, that's a good description ofit, Like how to describe that
style? Man, I really lovethat you pick that. That's great that
it's on this list today. Idon't know if most people would think of
it as like, that's a numberthree. So my number three again controversial
in the loosest term of the wordcontroversial because you're talking about movies. But
(29:08):
I know that listeners and you know, movie aficionados will be like, what's
this guy talking about anyway? Terminatorthree, Rise of the Machines two thousand
and three, that is controversial.Born from the Terminator of eighty five and
Terminator two Judgment Day in ninety one, which, let's face it, is
(29:29):
everyone's favorite movie of the Terminator franchise. Obviously stars Arnie. This budget was
two hundred million. The movie grossedone hundred and fifty million, so it
didn't do really well gross worldwide fourthirty three. But here's the thing,
here's why I picked it. Theending of this movie to me, is
the best one of the series.It's fantastic. It went against everything we
(29:52):
expected to happen in this type offranchise. The machines win. It's a
twist. The machines win. AndI'm sorry if you haven't seen it yet,
go see it. It's from twothousand and three. It's literally twenty
years ago. Why did it leadus down here? There was no Runny
stopping it. Yes, I canunderstand why you would say Terminator two is
better. Terminator three, though,has some great things. Yeah, controversial
(30:15):
in that it's a tough sell afterthe James Cameron Terminator one and two to
go to Terminator three. Like,if you're watching them together, there's a
clear graph where you're going down.But if you're watching it with all the
other Terminators, it's the third bestTerminator movie, you know, taken apart
from those other two. There's somegood things here, and there's some like
(30:38):
good practical effects. And again it'slike much better than the other Terminators that
came after. And it's still gota pretty good like Arnold Schwarzenegger. I
remember seeing him be like, it'snot bad, it's just it doesn't have
James Cameron. It's not Terminator one, it's not Terminator two. I will
pull out the poster. This isthe least successful in the movie posters that
I picked out today, in everysingle version of This Day of Schwarzenegger,
(31:00):
basically in red at the very topof the poster. He's the draw to
this movie, right, Terminator three, Rise of the Machines. There's no
message, There's no marketing message Schwarzenegger. Yeah, I mean that's the message.
What's really great about this poster,though, is I really love you
see the sunglasses on him, butin the one sunglass eye you see the
red light that you have come toknow as he is the Terminator. A
(31:22):
good pick, though an interesting onein a movie I would probably like to
read visit. I haven't seen that, probably since around the time it came
out. I think it's worth awatch. And back to what I said,
the ending of this movie is byfar what makes it the best.
The twist at the end, thestory writing of that movie series, the
way that ended out the trilogy isperfect. That is what makes it the
most memorable for me. Yeah,it almost feels like that ending is why
(31:45):
they made the movie. M Yeah, good pick. I like these.
You know this totality of picks here, you got a good, good selection
of Part three's you want to havea part three marathon. This could be
a good party. If you're lookingto have a Part three marathon, this
would be the list to look at. Yeah, there's just so many to
(32:07):
talk about, and I mean parttwos we could go into just even deeper.
Part four's. I don't know,are there as many well nowadays,
So maybe we'll have to have apick two part twos. That'll be hard
because you just pick that is you'repicking two, and there's more. Keep
it going, yep, well wewon't keep you going. That's it for
(32:27):
this episode of Movies and Marketing.Until next time, Let's fade to black.
I'll be back. It's not comingback.
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