July 20, 2021 • 29 mins
Karla Campos, Host of Entrepreneur Moms, Chats with Mompreneur Tonya Scholz. Tonya is the President of South Florida Women in Communications and Founder of Social Chats. In this episode, Tonya talks about Communications, Networking, and Social Media.
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Episode Transcript
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Speaker 1 (00:00):
Hey, I'm here with Tania Schultz, a good friend of
mine that I've known for how many years?
Speaker 2 (00:05):
Tanya? Like twenty?
Speaker 3 (00:06):
Now that way, I feel like I've known you all
my life. You're like my soul sister.
Speaker 1 (00:10):
Yes, and then we always meet up, like you know,
we haven't seen each other for I don't know months,
and then we're like, hey, here we are on Twitter
or somewhere.
Speaker 4 (00:20):
And it feels like yesterday, like we just spoke to
each other and like time didn't matter for us to
reconnect again.
Speaker 1 (00:26):
Yes, and we just did a Twitter space together. You
introduced me to Twitter spaces.
Speaker 2 (00:30):
You unvirginized me for Twitter.
Speaker 4 (00:33):
I can't believe I was the one introducing me to
something technology.
Speaker 1 (00:37):
I know, no, no, no, no no, but you're always no.
But you're always ahead of the game too, So it's like,
what's Tanya doing.
Speaker 2 (00:42):
I know she's I know. I'm like, okay, yeah, I know.
I know. She's always up to speed too. You know
you don't like behind at all, You're always there.
Speaker 3 (00:49):
I'm like, oh, no, I guess I get bored.
Speaker 4 (00:52):
Is this the ADHD? And I believe I do have
some form, but I just like I believe I'm my agad.
I'm more like they call it non lineared thinker, where
I don't stay focused.
Speaker 3 (01:05):
I'm like all over the place by I finished what
I say I'm gonna do.
Speaker 2 (01:09):
Yeah, I mean too, I think that's yeah. I'm like that.
Speaker 3 (01:12):
We get along so great. Yeah, it's my time. We've
done talking. We've talked about everything else, and we're like yeah,
and we're the only two that can understand each other.
Speaker 2 (01:20):
Like where are you? Oh we're in clubhouse now what?
Speaker 3 (01:22):
Oh?
Speaker 1 (01:23):
Yeah, I just talked to you on Twitter spaces.
Speaker 2 (01:26):
Oh, but now we're in clubhouse. Okay, let's catch up again.
Speaker 4 (01:30):
Well, there's another one that I want to bring you on.
It's called fireside Chat. I'm actually creating. The thing with
them is it's we're started by Mark Cuban and he
funded it and I met up with the CEO. This
is what her name is, Fallon and then they have
to like validate you. You can't just like make an
(01:50):
account join that. You can join and be a listener,
but if you want to be a creator. So it's
kind of like it's a platform. It does audio and video,
but think head X. So it's like a ted X environment.
You have the green room, so when you're on stage
and people are emoji and making comments. Each emoji make
a noise so they can clap their hands at clapping.
(02:12):
They have music, they have a bot that sets up
everything for you. It sets up opener and closer.
Speaker 3 (02:18):
So cool. So I just finally got to proved.
Speaker 4 (02:20):
Now I got to come up with my you know,
my shows I want to talk about. So that's that's
another thing that I'm going to start utilizing too. So
I have to like bring you on and we can
talk about that.
Speaker 1 (02:31):
Yes, excited. Everything you do is exciting. So who are you, Tanya?
Speaker 3 (02:35):
We didn't even talk about I don't know today.
Speaker 2 (02:37):
Why are you today? Like, what are you doing today?
Speaker 1 (02:40):
What are you leaving today?
Speaker 4 (02:42):
My name is Tanya shoul So I'm actually a communication consultant.
I specialize in helping regenitive and longevity doctors, anyone that
has a new product, anything that has anything that helped
people live longer and healthier. So I work mostly with
doctors researchers. And I started my communication company in two
(03:03):
thousand and six. And I'm an early adopted so of
social media. January two thousand and seven, I got obsessed
with Facebook and and I think that's and and then
I got into hackathons and meeting beautiful people like yourself, Carla.
Over the years, I think we've had different videos of
us doing crazy stuff trying to get that camera going.
I think we have a video of me holding the
(03:24):
camera above you. So you know, I've always been an
early adopter. But my passion is to create empowerment for women.
I'm men too, but mostly for women because you know,
I as a woman growing up in America, I was
always told like, you know, hey, you know you're not
thinking unless you're with a man, you can't accomplish anything.
Speaker 3 (03:45):
So I totally disagree. You know, I believe that women could.
We can do anything we.
Speaker 4 (03:50):
Put our in mind to with and and our children
is a reflection of us, and we strive to be
the best as we can.
Speaker 3 (03:57):
Wearing several hats. So you like, you're so I am.
Speaker 4 (04:01):
I had my son and I'm a single mom, but
you have more, you have more boys and I have one.
But so you know, so now as I as a
person in social media and having an ad agency, so
I do all aspects of my business include I meet
with someone, they tell me something really cool, I look
(04:21):
at their budget and how they want to spend it
and how they use it. So I don't take projects
on based on money. I take it on based on
how much I love them or like them, or.
Speaker 3 (04:33):
How I believe.
Speaker 4 (04:34):
Because you know, you can sit there and charge an
arm in a lake or something and you don't just
don't believe it. It's a real thing. It's just a
message come out, right. But if you if I meet
someone they're a startup and they're just so excited and
they have their data backing them up, and I just
love them and I just want to empower them, I
don't look at the budget in that sense, you know.
And sometimes most of the time I don't even make
(04:55):
any money, really, I just I just do it because
I love it so and that then money comes to me.
Speaker 3 (04:59):
Because when you do great things with others, others refer yous.
Speaker 4 (05:03):
So I feel like, you know, when you do your
business based on what you love and who you love
to work with, great things happen. But if you do
your business and you're all miserable and you're kind of like,
oh my god, I got to go meet with this client,
she's just blah blah blah, and you know, it just
it's not a wonderful experience. And so you know, to
answer your question, what I do now also is that
(05:25):
I literally fired some clients before the shutdown because I
one day, one client, I actually just looked at them, like,
you know, I'm really tired of saying all week and
worrying about your Facebook ad that I did not put
sign up for. But because I liked you or I
thought I liked you, I didn't want to, you know,
say no because I had that problem. But then I'm
(05:45):
looking at it kind of like it's not my business.
I'm not All the money you can pay me is
not worth my health and my well being.
Speaker 3 (05:52):
And I was hearing all.
Speaker 4 (05:53):
This story about COVID, all these different I just like
I went down the list of all the all the
clients that did not fit me, and you know what,
I downsized.
Speaker 2 (06:04):
No, that's awesome.
Speaker 4 (06:04):
The money you make, right, the more money you make,
you get to like pay for this, pay for that.
Speaker 3 (06:08):
I mean, I literally, like my intern everybody was gone.
It's just me. Yeah, you know, I had like seven interns.
Speaker 4 (06:15):
I was paying them, doing all kinds of stuff, teaching them,
paying them, giving college credit.
Speaker 3 (06:19):
But they didn't they didn't see the value of me.
Speaker 4 (06:23):
You know, they didn't see my value because I think
when COVID happened, a lot of people just kind of
like freak out, and I continue paying them until just
one day, one by one. They didn't see my vision,
you know. And when I have a vision, I have
to like do it.
Speaker 1 (06:35):
No, it's important, you know. I think that's what we
always get along. Even you know, I think we were
on the board of the directors for Social Media Day
right in Miami or Palm Beach too.
Speaker 2 (06:46):
I'm not sure because I know we know that.
Speaker 1 (06:48):
Yeah, so you know, I always know that you're always
like a very passionate person that takes only projects that
speak to her, and you know, and then you do
start just like, Okay, this is not working, goodbye, and
that's awesome.
Speaker 3 (07:01):
I love that about And no hard feelings.
Speaker 4 (07:05):
When I see them, I still hug them and say
it was great seeing you. No hard feelings, because when
you live in regret of your action, that's when you
have a problem. But just own it, own it and say,
you know what, this is just not gonna work. Maybe
you should find someone out. I don't care how much
you're retaining me for my contract is done. I don't
need to renew it because I do ninety days and
six months and that's it.
Speaker 3 (07:25):
You know, I try not do a year. A year
is just too much commitment. Yeah it is.
Speaker 1 (07:30):
I do it. Yeah it makes sense because no, and
I like that about you. So what advice do you
give to business owners about acting fast and like cutting
things that don't work and not feeling regret? How do
you get into that mind space?
Speaker 2 (07:43):
Some people can't.
Speaker 3 (07:45):
So here's the thing. I make a list.
Speaker 4 (07:47):
I make a list of do's and don't like yes, no, like, yay, nay?
Like am I staying up all weekend? Am I agnoying
my family just because of your account? Am I just
consumed with it? Because I want you to validate me
of someone who's been doing it for so long? Am
I like all the money that the retainer, really, all
(08:09):
the money you make, do do I even have time
to even spend it?
Speaker 3 (08:12):
No?
Speaker 4 (08:13):
Because I'm doing this stuff, So my health and well
being is more important. So I always tell young and
also new entrepreneur and startups that focus in the most
important core thing that you have, and the most important
core thing is your family is the one the thing
number two. The more money you make always remember the
more money you have to pay out.
Speaker 3 (08:35):
So downsizing is not meaning that you're a failure.
Speaker 4 (08:40):
Downsizing means you're doing a smart move and you're looking
at yourself first because when you it's this analogy I
always tell people. I tell people this all the time.
So if the plane's going down, do you run around
and put the air mask on everybody except yourself?
Speaker 3 (08:57):
What do you do?
Speaker 4 (08:58):
You don't you put it on the air mass and yourself,
because if you don't help everybody else without helping yourself first,
what's going to happen?
Speaker 3 (09:05):
You go first?
Speaker 4 (09:06):
And so I use that analogy all the time, and
I tell that to myself when I catch myself going
I'm like all or nothing sometimes and I'll go in
like a.
Speaker 3 (09:15):
Lion and I'll just crawl out like a sheep because.
Speaker 4 (09:17):
I'm kind of like, eh, this is not what I
really want to do and I don't see that fulfitting
what my goals are. So I always telling new business
owners and on startups, it's like, find what your core
business is, stick to it, don't don't go out and
try to like you know, like I see people go
out and they buy this and they get this new
office and do all kinds of stuff. I'm like, we're
(09:39):
in a place right now with technology, it doesn't matter
where you're at, as long as you could do your business.
Local becomes global. That's how I said. Remember we always
talk about that local becomes global, So so focus on
that instead of trying to, you know, impress everybody else
with how cool your stuff is.
Speaker 1 (09:57):
And you lead the Women in Communications group and STUF
Florida's say, right.
Speaker 4 (10:01):
Yeah, I'm actually the president of the Association for Women
in Communication, the South Florida chapter. Our national chapter has
been around since nineteen oh nine. I joined in two
thousand and eight. I joined wanting to be the president
in two thousand and nine because I'm like originally from Vietnam,
and I just tho'd be kind of cool to be
like the president of one of the oldest women's group
that's you know, let's turn one hundred years. But when
(10:23):
I joined, I think I was just a little bit
too excited about the empowerment part. They literally elected me
and I became the president. Then I became the president
on and off. I you know, I try to like
empower other women who've joined the women's group.
Speaker 3 (10:38):
And you know, like Donna Lawrence. You know, she joined
and I got her to become I made you know,
we voted.
Speaker 4 (10:44):
Her to become a communication director, and then she became
the president, and then I became her co president. So
it's like a collaboration and pushing other people, especially women
around you, to go take a next step. And if
they feel like, oh I can't do this or I
feel like there's too much, I always.
Speaker 3 (11:00):
Say you can do this.
Speaker 4 (11:01):
I'm here to help you. Never feel never feel like
you're here by yourself. We do it as a collabor
you know, as a group. So that's what women communication
does in South Florida.
Speaker 1 (11:11):
Oh you guys doing live events right now or not yet.
Speaker 4 (11:16):
We're looking at in October or November. We probably do
a hybrid. I'm working. I don't like paying for anything
when it comes to women in communication, I want everything
for free.
Speaker 3 (11:25):
This is like I don't really charge it anything.
Speaker 4 (11:27):
And we're you know, I just I just believe in
sponsorship and showing the value of who we are. Besides
being one of the oldest women, we are the first
early adapted to social media. So when someone sponsors or
being part of our group and we go like, for example,
we were sponsored by the Our sponsor was the blue
at the Book of Resort. It's a beauty on the
(11:47):
twenty seventh floor. It's a beautiful space. And they changed
like five thousand dollars you know per event that they do,
and I, you know, I negotiated and I say, hey,
I'm going to give you a social media campaign every month.
I'm are bringing all different women, We're going to honor
different things, We're going to create awareness with different things,
and I would include you in all my ad campaign,
(12:08):
your target marketing.
Speaker 3 (12:09):
And it worked for them.
Speaker 4 (12:10):
It helped their business because every added use they saw
and I figured it out how to run ads on
Facebook really well because of all my other clients.
Speaker 3 (12:19):
So that was it. So they agreed to it. They
gave us happy hour prices, free food, free ballet. I
mean it was actually okay, yeah, yeah.
Speaker 4 (12:31):
We got a viv and so we had a tremendous
amount of women showed up.
Speaker 3 (12:34):
Sometimes we've got one hundred and fifty.
Speaker 4 (12:35):
Women squeezed into this little space because there was so
many women until like sometimes I have thirty, you know,
thirty forty, you know, very small for us, but overall,
you know, we achieve our branding and raising awareness and
empowering local women that never thought they can you know, start.
I mean we helped this one women's group, one organization.
It is One Life to Live, the foundation they help.
Speaker 3 (13:00):
Women caregivers.
Speaker 1 (13:01):
Oh so the one that we did on I think Facebook,
we did a remember I think you had a Facebook
group going for that, right, Yeah, yeah.
Speaker 3 (13:10):
That's the one. Actually, she's just they's just got some honoory.
They're like big. Now.
Speaker 4 (13:14):
They went from like nothing that don't even know who
they were. So I helped I tell them how to
build a website, I tell them how to do this,
and now they're just you know, they get a whole
bunch of funding. So those are little projects we're proud
of and we're thrilled for because that's our reflection. So
my goal is always say, you know, your success is
my success. So that's one of the thing I help
(13:35):
people and vice versa. My success is their success, right because.
Speaker 3 (13:38):
They helped me.
Speaker 4 (13:39):
So, and I think if we all focus on that,
that thought, you know, like, if you're successful and I'm
helping you, that's my success.
Speaker 1 (13:47):
Yeah, because sometimes people think that because someone else is
successful that somehow that takes away from them so how
do you think women's groups and like, just being around
other entrepreneurs and successful people helps people in life in general,
and they're business.
Speaker 4 (14:01):
Well, it's better to grow as collabor you know, as
a group, you know, and it's better to say In
the early days to social media, I always say that
this is saying when one person stands there and say hey,
I'm great, buy from me. You know, nobody's want to
come there, like I'm running from them. But if another
person to stand next to that person, say hey, she's
really great, she has some great products. You know's what
(14:23):
she's doing. Come talk to her. Do you know how
many people would talk to her. A lot of people
would talk to her. And so I don't need somebody
to say, hey, because of you, I'm successful. In the
back of my mind, I already know. I don't need
to be valid. I already know that whoever I help
or reach out to or I believe in there's success
would be my success.
Speaker 3 (14:39):
And I feel good about it. And I feel like
I hope that.
Speaker 4 (14:42):
Type of thinking, you know, people utilize that and start
using it for themselves. Because when you go and I
talk about this, actually I do. We're all over the
place today. But I talk about this all the time
about networking, right, you know, we go to a networket
event and there's etequacy for networking.
Speaker 3 (14:58):
People think, oh, you know.
Speaker 4 (15:01):
I remember speaking at a communication class at FIU for
doctor Burman.
Speaker 3 (15:05):
She's she published a lot of books and she had me.
Speaker 4 (15:08):
This was my early days as a president of Women
Communication and they were my student chapter. But she wanted
me to come talk to the communication group. And this
was in two thousand and eight. Yeah, two thousand No,
I'm sorry two thousand and nine actually, And I just
told them that, you know, I did this talk with
me if I even got there. I said, we're gonna
I'm gonna teach you guys something. It's called the fat
(15:29):
selling feature, advantage and benefit. But I'm going to go
and call Starbucks and I'm gonna get Starbucks to give
us free coffee just for your class. And they're like, Okay,
how are you gonna do that? Don't worry, I'm gonna
I'm gonna take care of it. So I called the president,
who is not Scharise James, who is extremely successful in
her real estate business and I'm very close to her still.
She and they went picked it up they went picked
(15:52):
up this big, gigantic coffee from Starbucks and they were
just so excited they got you know, they didn't have
to pay for it and all this stuff.
Speaker 3 (15:59):
They created a class. And you know, I was driving
from Boca to FIU and that's like a hike.
Speaker 4 (16:04):
So I go all the way down there and I
get there and I said, how do you guys like
the coffee? And they're like, oh my god, thank you.
How do we get that?
Speaker 3 (16:13):
And I said, you know, so there's two the lessons
I want to teach you today. There's two lesson. There's
only two lessons.
Speaker 4 (16:17):
One feature advantage and benefit the feature of something that
vantaged something in the benefit.
Speaker 3 (16:21):
So the future I told.
Speaker 4 (16:22):
The Starbucks people was that I'm the president with in Communication.
We've been around since nineteen oh nine and I am
working talking to the student chapter.
Speaker 3 (16:32):
Of FIU and they are located there.
Speaker 4 (16:34):
And the advantage of that is because they are in
the area, they're going to be going there more often.
The benefit of them, they'll get more customers. But because
we'll be talking about networking and social media, we will
talk about when we're social media and in an organic way,
we're going to give you a social media campaign organically
because we're going to mention you and we're going to
(16:56):
take pictures of it. And they're like, yeah, no problem,
tell them to come get it. And that's how we
got it. We've got free coffee. That way, I did
a future advantage and benefit and so she just told
me recently, she goes, I used that learning from that
day that you told me. I use that, and that's
how I've accomplished a lot of my work. So if
you just practice that and everything you do, anything, even
what you eat, anything, it's the simplest thing. It's a
(17:19):
feature of it, the advantage of it and the benefit
of it. When you practice that and everything that you do,
even when you pitch a client, you write everything out
like a feature, the advantage and benefit. You read it back,
it comes out very smooth. So there's the one thing
I tell people to do. The second thing I talked
about was networking. So the students told me when they
go to a networking event, it was like they have
(17:40):
to run around and get as many business cards as possible.
That's their goal when they go to networking because that's
what the teacher told them, Like, you know.
Speaker 3 (17:46):
Get as many business cars, and you can reach out
to them and.
Speaker 4 (17:49):
All that stuff, right, And I said, and I went
around the classroom and everyone had that whole same thing,
And I said, well, my philosophy is different. I believe
that when I go to a networking before I go there,
my goal is meet only three people.
Speaker 3 (18:03):
Not because so that what they can do for me,
but how can.
Speaker 4 (18:06):
I serve them? How can I help three people that
I just met? And most of the time I end
up like five or six, but three people. I don't
run around. I walk in, I introduce myself to the host,
I you know, and I really don't even give out
my business cards that much. I try not to because
I feel we become hinder. The business cards is like, oh,
it's my business cards. Like I can't really talk to you.
Let's have a business cards. So I said, you know,
(18:28):
sometimes I forget my business cards. But it's okay. You know,
I depend on paper and a phone. But I said,
my goal is to meet three people that pretty much
they pitch me.
Speaker 3 (18:38):
They tell me their story. I don't. I don't tell
them my story.
Speaker 4 (18:41):
I'm more about telling their story because when you connect
in that way, when you care about someone else's their
their story, what they're about. And so because most people
go to networking events just so that they can get
business cards and future customers, right, But because you.
Speaker 3 (18:57):
Go in and you're like, oh, how can I serve you?
And I help you.
Speaker 4 (19:01):
So I meet three people, I share with them my
other friends, my other people that I know. I give
them phone numbers. I say, oh my god, you should
call this person. Or you're a printer, I know someone
that's starting a business.
Speaker 3 (19:11):
You should talk to this person. I'm gonna go ahead
and text them for you right now.
Speaker 4 (19:14):
So by the time I leave that business meeting, I
created three friends. But most of the time I create
more than that, and we're all like a community right then,
because every it's not about one big community, it's more
every experience can become a community, just like going on
a Twitter space. I create a community in that moment.
So if people went in and all new business people,
(19:35):
they came in and just think about not think about
what they're trying to sell, think about how they can serve.
Speaker 1 (19:41):
And this is amazing coming from someone who's been the
president and everything for the communications, So you know what
you're talking about. You have experience.
Speaker 2 (19:48):
I've seen you build community.
Speaker 1 (19:50):
That's why we always stay in touch because I know
that you're about serving people, not seeing about what you
can get, and you know it always comes back to
you like I've seen that in action. Congratulations on that,
thank you, but I thank you for letting me share that.
Speaker 4 (20:04):
But I think I'm hoping that your listeners follow those
those two important tips that I always think that people
should focus on the future advantage and benefit of a
product service of themselves. But first of all, before they
try to pitch themselves, they should be able to think
about how can I serve this person? How can I
(20:25):
help them?
Speaker 1 (20:27):
And how long have you been in just in business
in general, that this experience that you're sharing comes from,
Like how long did it take you to learn this?
Or you always just had this kind of mentality?
Speaker 4 (20:38):
I start, I say, I worked for Toshiba back in
nineteen ninety four.
Speaker 3 (20:43):
I mean I got this.
Speaker 4 (20:44):
When you work for when you're the only woman sales
rep selling copiers, was like really crazy. You have to
like prove yourself. And I had like winn A Park, Orlando, Florida.
Then Winni Park was my territory. So they taught us,
they took us to this.
Speaker 3 (20:58):
They called it zig Ziggler. He's a big motivational speaker.
Speaker 4 (21:01):
And then get Dale all night nighting way is He's like,
he's another big speaker. So I would started listening to
this stuff. And this is in nineteen ninety three ninety
four that I really started embracing motivational like listening audio,
not watching it.
Speaker 3 (21:19):
It.
Speaker 4 (21:19):
Back then, it's like whatever cassette you got, you put
it in your car and you drive right. I didn't
even have air conditioning on my car back then. I'm
re honest you that's how poor I was. But I'm
just so happy I had a car. So but I
would listen to these motivation speakers. But I actually sat
in a zigzigular education. I think that that Toshiba sent
us to and they taught me and they kind of
(21:39):
like talked and they talk about, you know, how can
you serve somebody more than and then then he talk
about future advantage and benefit. There's nineteen ninety four that's
when I really grasped that concept. And then after that,
everything I do, I used it and I literally got
every job I wanted, Like anything I wanted, I got
a job. But then then you know, I was like,
you know why am I making people money? I should
(21:59):
make my own money, you know, like, because the only
way I'm afraid not to start my business is because
I'm afraid of failure.
Speaker 3 (22:05):
But what if I fail?
Speaker 4 (22:06):
Okay, so I just do it again, because the failure
is when you don't do you know, when you keep
trying and try and trying, it doesn't matter. And that
many jobs I've had everyone that known me for like,
oh my god, since the nineties, they can give they
still have business cards. They take pictures of my business cards.
They're like, oh, look, look I found your business card.
Oh back in nineteen ninety three. Oh my god, he's
(22:26):
another business card.
Speaker 3 (22:27):
I mean. So it's kind of you know, it's like.
Speaker 1 (22:30):
They've seen you, like through your process.
Speaker 3 (22:33):
I did my process.
Speaker 4 (22:34):
But really, at the end of the day, failure there's
no such thing as failure when you're doing. Failures when
you you don't do and you hesitate and you're so
worried about how everyone you know perceive or do this. Today,
that's what I love about technology today. People love rawness.
They love rawness, they love real they love people being,
you know, and people are so much more understanding when
(22:56):
you're saying, hey, you know this, this and this, but
than oh, everything has to be perfect and you're getting
all mad at people because it's not perfect. Mom, Sorry,
but that's not real world. Real world is acceptance and
you cheer on your friends and so and.
Speaker 1 (23:12):
They're good and their bad times.
Speaker 2 (23:13):
Right, That's why I like.
Speaker 3 (23:15):
It's ups and down, ups and down. That's what life.
It's all. And you know, at the end of the day,
it's how we travel.
Speaker 4 (23:20):
You know, it's do we travel well I just enjoined
the ups and down and have gratitude or do we
just stop what we're doing and same? Oh my god,
it wasn't perfect, so I just can't move.
Speaker 1 (23:30):
Now, Come on, what project are you working on currently
that people can join?
Speaker 3 (23:35):
Or well?
Speaker 4 (23:37):
I am learning Twitter spaces. I still have my wonderful
website social chats dot co underneath it's a multi site,
so I have like twelve streaming sites underneath there. I
built last year. Oh my god, you didn't want to
know what I did last year. Wife, I hired everybody.
So I sat around and I started blogging. But I
start doing social medi media blogging meaning and.
Speaker 3 (23:59):
Say just words. I really if I start writing, I
go everywhere.
Speaker 4 (24:03):
So I do I'm more like video audio picture and
then you can tweet it out if you want to
and share it and book market.
Speaker 3 (24:12):
So I like that type of writing, so I'm working.
Speaker 4 (24:16):
On that and then just understanding the psychology of social audio.
Speaker 3 (24:22):
I mean, it's kind of funny.
Speaker 4 (24:24):
Because I started live streaming in twenty ten on an
Internet radio station. Well it was a regular AM station
and then convert to Internet and we became an Internet station,
and that's how I started my talk show Social Chats,
and now here we are all and then you are
working for a radio station.
Speaker 3 (24:40):
That's why I'm all like, no, tell me more.
Speaker 4 (24:42):
I'm loving this because I feel like it was meant
to be because that's not where I started, right.
Speaker 2 (24:47):
No, it's awesome.
Speaker 1 (24:48):
And so are you doing Twitter spaces for companies now,
because I've.
Speaker 3 (24:52):
Seen a couple of people.
Speaker 1 (24:54):
Yeah, I'm looking for people to host their Twitter spaces
and things like that because they're not how to use.
Speaker 3 (25:01):
Them to me, send them to me.
Speaker 4 (25:03):
Actually, I did a whole talk on this last night
on Twitter spaces and the room got quiet because people
are like, what, she's going to monetize this, Like I'm
not gonna I.
Speaker 3 (25:12):
Said, yes, yes, we are I'm like, what, capitalism is
not a bad thing.
Speaker 2 (25:18):
I'm using.
Speaker 3 (25:18):
This is the tool. Oh, this is the tool. This
is like, this is a communication tool, you know.
Speaker 4 (25:24):
I want I want to be able to host wonderful
information for wonderful business people to share their thoughts, especially authors,
you know, different things, you know, like I mean authors,
grand opening of new restaurants.
Speaker 3 (25:38):
I wanted the owners to come on to share their thoughts.
Speaker 4 (25:41):
So yeah, I like, send them to me because I
want to do Twitter spaces, and then I want to
do more and then bring them onto.
Speaker 3 (25:48):
Fire side chat.
Speaker 4 (25:50):
Okay, yeah, an intimate, more of a conversation with all
the other you know, bling whistles that I got going
on there and then and and first I chat we
can convert. I can make that into a video too,
oh okay yeah.
Speaker 1 (26:06):
And then it's more targeted, you said, right, because people
have to actually register to get in there, so you know,
your audience is more refined, I guess, or.
Speaker 3 (26:15):
They're not control jumping in, you know, saying crazy stuff.
They have to be.
Speaker 4 (26:19):
They're all they're all business people, they're all there, they're
all writers. You know, it's gonna and it's so new,
it just got launch March, and they're they're vetting people.
Speaker 3 (26:28):
They're not just like, oh here, we're all and the whole.
Speaker 4 (26:31):
Process was was I'd never experienced that process before, so
I'm like, you know what, I'm just gonna go ahead
and try that out.
Speaker 3 (26:38):
So that's what I'm doing.
Speaker 4 (26:39):
I'm just creating more awareness and then probably in October,
I'm gonna go do my my hybrid events, you know,
like I like, I like this, you know, as an
extrovert and dealing with this whole social dissonancing was kind
of weird. And then then I got caught up being
an introvert. I'm like, oh, this is not too bad.
But then I noticed I'm not. I'm not blossoming like
(27:02):
I am usually when I'm around a.
Speaker 3 (27:04):
Whole bunch of people. Yeah, I just you know, you're
the same way.
Speaker 1 (27:08):
Yeah, Like I'm introverted, extroverted and networking just like you.
So I know it was weird because you know, like, Okay,
I like being home, but there was a time where
I was like, wait, no, I need to be free,
I need to be around people.
Speaker 4 (27:20):
Yeah, but there's nothing wrong with that, right, No, there's
nothing wrong with that. So I think we all need
to just have a calendar or a schedule, and and
not be so hard on ourselves. The number one thing
everyone needs to do is just do something.
Speaker 1 (27:35):
And I know you're getting ready to hop on actually
on a Twitter space at one in a couple of minutes.
So before we go, what is your best advice for
the listeners?
Speaker 4 (27:46):
My best advice about the listener is, if you want
to start a business, the first thing you do is
you write it down, you know, start your own version
of a business plan. And then and also make sure
you get incorporate sunbiz and do all the wonderful things.
But before you do all that, and make sure you
study your market and find out because I feel like
(28:06):
I can market a pen. You know, how great is this?
What's the future advantage of benefit of this vent? So
use the fab network. Definitely always network, but don't go
in networking like you want to sell something. You want
network is how can I serve you? How can I
help you? When you start helping people, great things because
those people will help you.
Speaker 3 (28:23):
It just it's very contagious actually, and don't be afraid
it's launch. Just launch. What's the worst thing you can do?
Speaker 1 (28:31):
Where can people find you if they want to hear
more great advice from you.
Speaker 2 (28:34):
What's theme?
Speaker 4 (28:35):
You can follow me anywhere I go by no Aging
K N O W A G I N G. And
so if you google that, just google that one word.
You can find me everywhere like gause. That's what that's
my branding because that's the name of my company, is
No Agent, Inc.
Speaker 3 (28:49):
Is my communication company. But if you want to listen
to me, and you know.
Speaker 4 (28:53):
I have my my talk station I said college called
Social Chats social s O C I A L chats
c H A t S.
Speaker 3 (29:03):
It's the my Twitter handle.
Speaker 4 (29:04):
I'm all my Twitter handles Social Chats s F by
my website socio chats dot co O. And that's how
you can find me. And I'm and again I'm everywhere
and I'm Tanya Shultz. You can how many Asian you meet,
that's Tanya Schultz.
Speaker 1 (29:19):
There's only one. There's only one Tanya Schultz. And we've
talked to her today and you've been amazing. Thank you
so much for joining.
Speaker 3 (29:26):
Me, for having me on. I appreciate you.
Speaker 1 (29:28):
Alrighty, so talk to you soon. Bye bye
Hey, I'm here with Tania Schultz, a good friend of
mine that I've known for how many years?
Speaker 2 (00:05):
Tanya? Like twenty?
Speaker 3 (00:06):
Now that way, I feel like I've known you all
my life. You're like my soul sister.
Speaker 1 (00:10):
Yes, and then we always meet up, like you know,
we haven't seen each other for I don't know months,
and then we're like, hey, here we are on Twitter
or somewhere.
Speaker 4 (00:20):
And it feels like yesterday, like we just spoke to
each other and like time didn't matter for us to
reconnect again.
Speaker 1 (00:26):
Yes, and we just did a Twitter space together. You
introduced me to Twitter spaces.
Speaker 2 (00:30):
You unvirginized me for Twitter.
Speaker 4 (00:33):
I can't believe I was the one introducing me to
something technology.
Speaker 1 (00:37):
I know, no, no, no, no no, but you're always no.
But you're always ahead of the game too, So it's like,
what's Tanya doing.
Speaker 2 (00:42):
I know she's I know. I'm like, okay, yeah, I know.
I know. She's always up to speed too. You know
you don't like behind at all, You're always there.
Speaker 3 (00:49):
I'm like, oh, no, I guess I get bored.
Speaker 4 (00:52):
Is this the ADHD? And I believe I do have
some form, but I just like I believe I'm my agad.
I'm more like they call it non lineared thinker, where
I don't stay focused.
Speaker 3 (01:05):
I'm like all over the place by I finished what
I say I'm gonna do.
Speaker 2 (01:09):
Yeah, I mean too, I think that's yeah. I'm like that.
Speaker 3 (01:12):
We get along so great. Yeah, it's my time. We've
done talking. We've talked about everything else, and we're like yeah,
and we're the only two that can understand each other.
Speaker 2 (01:20):
Like where are you? Oh we're in clubhouse now what?
Speaker 3 (01:22):
Oh?
Speaker 1 (01:23):
Yeah, I just talked to you on Twitter spaces.
Speaker 2 (01:26):
Oh, but now we're in clubhouse. Okay, let's catch up again.
Speaker 4 (01:30):
Well, there's another one that I want to bring you on.
It's called fireside Chat. I'm actually creating. The thing with
them is it's we're started by Mark Cuban and he
funded it and I met up with the CEO. This
is what her name is, Fallon and then they have
to like validate you. You can't just like make an
(01:50):
account join that. You can join and be a listener,
but if you want to be a creator. So it's
kind of like it's a platform. It does audio and video,
but think head X. So it's like a ted X environment.
You have the green room, so when you're on stage
and people are emoji and making comments. Each emoji make
a noise so they can clap their hands at clapping.
(02:12):
They have music, they have a bot that sets up
everything for you. It sets up opener and closer.
Speaker 3 (02:18):
So cool. So I just finally got to proved.
Speaker 4 (02:20):
Now I got to come up with my you know,
my shows I want to talk about. So that's that's
another thing that I'm going to start utilizing too. So
I have to like bring you on and we can
talk about that.
Speaker 1 (02:31):
Yes, excited. Everything you do is exciting. So who are you, Tanya?
Speaker 3 (02:35):
We didn't even talk about I don't know today.
Speaker 2 (02:37):
Why are you today? Like, what are you doing today?
Speaker 1 (02:40):
What are you leaving today?
Speaker 4 (02:42):
My name is Tanya shoul So I'm actually a communication consultant.
I specialize in helping regenitive and longevity doctors, anyone that
has a new product, anything that has anything that helped
people live longer and healthier. So I work mostly with
doctors researchers. And I started my communication company in two
(03:03):
thousand and six. And I'm an early adopted so of
social media. January two thousand and seven, I got obsessed
with Facebook and and I think that's and and then
I got into hackathons and meeting beautiful people like yourself, Carla.
Over the years, I think we've had different videos of
us doing crazy stuff trying to get that camera going.
I think we have a video of me holding the
(03:24):
camera above you. So you know, I've always been an
early adopter. But my passion is to create empowerment for women.
I'm men too, but mostly for women because you know,
I as a woman growing up in America, I was
always told like, you know, hey, you know you're not
thinking unless you're with a man, you can't accomplish anything.
Speaker 3 (03:45):
So I totally disagree. You know, I believe that women could.
We can do anything we.
Speaker 4 (03:50):
Put our in mind to with and and our children
is a reflection of us, and we strive to be
the best as we can.
Speaker 3 (03:57):
Wearing several hats. So you like, you're so I am.
Speaker 4 (04:01):
I had my son and I'm a single mom, but
you have more, you have more boys and I have one.
But so you know, so now as I as a
person in social media and having an ad agency, so
I do all aspects of my business include I meet
with someone, they tell me something really cool, I look
(04:21):
at their budget and how they want to spend it
and how they use it. So I don't take projects
on based on money. I take it on based on
how much I love them or like them, or.
Speaker 3 (04:33):
How I believe.
Speaker 4 (04:34):
Because you know, you can sit there and charge an
arm in a lake or something and you don't just
don't believe it. It's a real thing. It's just a
message come out, right. But if you if I meet
someone they're a startup and they're just so excited and
they have their data backing them up, and I just
love them and I just want to empower them, I
don't look at the budget in that sense, you know.
And sometimes most of the time I don't even make
(04:55):
any money, really, I just I just do it because
I love it so and that then money comes to me.
Speaker 3 (04:59):
Because when you do great things with others, others refer yous.
Speaker 4 (05:03):
So I feel like, you know, when you do your
business based on what you love and who you love
to work with, great things happen. But if you do
your business and you're all miserable and you're kind of like,
oh my god, I got to go meet with this client,
she's just blah blah blah, and you know, it just
it's not a wonderful experience. And so you know, to
answer your question, what I do now also is that
(05:25):
I literally fired some clients before the shutdown because I
one day, one client, I actually just looked at them, like,
you know, I'm really tired of saying all week and
worrying about your Facebook ad that I did not put
sign up for. But because I liked you or I
thought I liked you, I didn't want to, you know,
say no because I had that problem. But then I'm
(05:45):
looking at it kind of like it's not my business.
I'm not All the money you can pay me is
not worth my health and my well being.
Speaker 3 (05:52):
And I was hearing all.
Speaker 4 (05:53):
This story about COVID, all these different I just like
I went down the list of all the all the
clients that did not fit me, and you know what,
I downsized.
Speaker 2 (06:04):
No, that's awesome.
Speaker 4 (06:04):
The money you make, right, the more money you make,
you get to like pay for this, pay for that.
Speaker 3 (06:08):
I mean, I literally, like my intern everybody was gone.
It's just me. Yeah, you know, I had like seven interns.
Speaker 4 (06:15):
I was paying them, doing all kinds of stuff, teaching them,
paying them, giving college credit.
Speaker 3 (06:19):
But they didn't they didn't see the value of me.
Speaker 4 (06:23):
You know, they didn't see my value because I think
when COVID happened, a lot of people just kind of
like freak out, and I continue paying them until just
one day, one by one. They didn't see my vision,
you know. And when I have a vision, I have
to like do it.
Speaker 1 (06:35):
No, it's important, you know. I think that's what we
always get along. Even you know, I think we were
on the board of the directors for Social Media Day
right in Miami or Palm Beach too.
Speaker 2 (06:46):
I'm not sure because I know we know that.
Speaker 1 (06:48):
Yeah, so you know, I always know that you're always
like a very passionate person that takes only projects that
speak to her, and you know, and then you do
start just like, Okay, this is not working, goodbye, and
that's awesome.
Speaker 3 (07:01):
I love that about And no hard feelings.
Speaker 4 (07:05):
When I see them, I still hug them and say
it was great seeing you. No hard feelings, because when
you live in regret of your action, that's when you
have a problem. But just own it, own it and say,
you know what, this is just not gonna work. Maybe
you should find someone out. I don't care how much
you're retaining me for my contract is done. I don't
need to renew it because I do ninety days and
six months and that's it.
Speaker 3 (07:25):
You know, I try not do a year. A year
is just too much commitment. Yeah it is.
Speaker 1 (07:30):
I do it. Yeah it makes sense because no, and
I like that about you. So what advice do you
give to business owners about acting fast and like cutting
things that don't work and not feeling regret? How do
you get into that mind space?
Speaker 2 (07:43):
Some people can't.
Speaker 3 (07:45):
So here's the thing. I make a list.
Speaker 4 (07:47):
I make a list of do's and don't like yes, no, like, yay, nay?
Like am I staying up all weekend? Am I agnoying
my family just because of your account? Am I just
consumed with it? Because I want you to validate me
of someone who's been doing it for so long? Am
I like all the money that the retainer, really, all
(08:09):
the money you make, do do I even have time
to even spend it?
Speaker 3 (08:12):
No?
Speaker 4 (08:13):
Because I'm doing this stuff, So my health and well
being is more important. So I always tell young and
also new entrepreneur and startups that focus in the most
important core thing that you have, and the most important
core thing is your family is the one the thing
number two. The more money you make always remember the
more money you have to pay out.
Speaker 3 (08:35):
So downsizing is not meaning that you're a failure.
Speaker 4 (08:40):
Downsizing means you're doing a smart move and you're looking
at yourself first because when you it's this analogy I
always tell people. I tell people this all the time.
So if the plane's going down, do you run around
and put the air mask on everybody except yourself?
Speaker 3 (08:57):
What do you do?
Speaker 4 (08:58):
You don't you put it on the air mass and yourself,
because if you don't help everybody else without helping yourself first,
what's going to happen?
Speaker 3 (09:05):
You go first?
Speaker 4 (09:06):
And so I use that analogy all the time, and
I tell that to myself when I catch myself going
I'm like all or nothing sometimes and I'll go in
like a.
Speaker 3 (09:15):
Lion and I'll just crawl out like a sheep because.
Speaker 4 (09:17):
I'm kind of like, eh, this is not what I
really want to do and I don't see that fulfitting
what my goals are. So I always telling new business
owners and on startups, it's like, find what your core
business is, stick to it, don't don't go out and
try to like you know, like I see people go
out and they buy this and they get this new
office and do all kinds of stuff. I'm like, we're
(09:39):
in a place right now with technology, it doesn't matter
where you're at, as long as you could do your business.
Local becomes global. That's how I said. Remember we always
talk about that local becomes global, So so focus on
that instead of trying to, you know, impress everybody else
with how cool your stuff is.
Speaker 1 (09:57):
And you lead the Women in Communications group and STUF
Florida's say, right.
Speaker 4 (10:01):
Yeah, I'm actually the president of the Association for Women
in Communication, the South Florida chapter. Our national chapter has
been around since nineteen oh nine. I joined in two
thousand and eight. I joined wanting to be the president
in two thousand and nine because I'm like originally from Vietnam,
and I just tho'd be kind of cool to be
like the president of one of the oldest women's group
that's you know, let's turn one hundred years. But when
(10:23):
I joined, I think I was just a little bit
too excited about the empowerment part. They literally elected me
and I became the president. Then I became the president
on and off. I you know, I try to like
empower other women who've joined the women's group.
Speaker 3 (10:38):
And you know, like Donna Lawrence. You know, she joined
and I got her to become I made you know,
we voted.
Speaker 4 (10:44):
Her to become a communication director, and then she became
the president, and then I became her co president. So
it's like a collaboration and pushing other people, especially women
around you, to go take a next step. And if
they feel like, oh I can't do this or I
feel like there's too much, I always.
Speaker 3 (11:00):
Say you can do this.
Speaker 4 (11:01):
I'm here to help you. Never feel never feel like
you're here by yourself. We do it as a collabor
you know, as a group. So that's what women communication
does in South Florida.
Speaker 1 (11:11):
Oh you guys doing live events right now or not yet.
Speaker 4 (11:16):
We're looking at in October or November. We probably do
a hybrid. I'm working. I don't like paying for anything
when it comes to women in communication, I want everything
for free.
Speaker 3 (11:25):
This is like I don't really charge it anything.
Speaker 4 (11:27):
And we're you know, I just I just believe in
sponsorship and showing the value of who we are. Besides
being one of the oldest women, we are the first
early adapted to social media. So when someone sponsors or
being part of our group and we go like, for example,
we were sponsored by the Our sponsor was the blue
at the Book of Resort. It's a beauty on the
(11:47):
twenty seventh floor. It's a beautiful space. And they changed
like five thousand dollars you know per event that they do,
and I, you know, I negotiated and I say, hey,
I'm going to give you a social media campaign every month.
I'm are bringing all different women, We're going to honor
different things, We're going to create awareness with different things,
and I would include you in all my ad campaign,
(12:08):
your target marketing.
Speaker 3 (12:09):
And it worked for them.
Speaker 4 (12:10):
It helped their business because every added use they saw
and I figured it out how to run ads on
Facebook really well because of all my other clients.
Speaker 3 (12:19):
So that was it. So they agreed to it. They
gave us happy hour prices, free food, free ballet. I
mean it was actually okay, yeah, yeah.
Speaker 4 (12:31):
We got a viv and so we had a tremendous
amount of women showed up.
Speaker 3 (12:34):
Sometimes we've got one hundred and fifty.
Speaker 4 (12:35):
Women squeezed into this little space because there was so
many women until like sometimes I have thirty, you know,
thirty forty, you know, very small for us, but overall,
you know, we achieve our branding and raising awareness and
empowering local women that never thought they can you know, start.
I mean we helped this one women's group, one organization.
It is One Life to Live, the foundation they help.
Speaker 3 (13:00):
Women caregivers.
Speaker 1 (13:01):
Oh so the one that we did on I think Facebook,
we did a remember I think you had a Facebook
group going for that, right, Yeah, yeah.
Speaker 3 (13:10):
That's the one. Actually, she's just they's just got some honoory.
They're like big. Now.
Speaker 4 (13:14):
They went from like nothing that don't even know who
they were. So I helped I tell them how to
build a website, I tell them how to do this,
and now they're just you know, they get a whole
bunch of funding. So those are little projects we're proud
of and we're thrilled for because that's our reflection. So
my goal is always say, you know, your success is
my success. So that's one of the thing I help
(13:35):
people and vice versa. My success is their success, right because.
Speaker 3 (13:38):
They helped me.
Speaker 4 (13:39):
So, and I think if we all focus on that,
that thought, you know, like, if you're successful and I'm
helping you, that's my success.
Speaker 1 (13:47):
Yeah, because sometimes people think that because someone else is
successful that somehow that takes away from them so how
do you think women's groups and like, just being around
other entrepreneurs and successful people helps people in life in general,
and they're business.
Speaker 4 (14:01):
Well, it's better to grow as collabor you know, as
a group, you know, and it's better to say In
the early days to social media, I always say that
this is saying when one person stands there and say hey,
I'm great, buy from me. You know, nobody's want to
come there, like I'm running from them. But if another
person to stand next to that person, say hey, she's
really great, she has some great products. You know's what
(14:23):
she's doing. Come talk to her. Do you know how
many people would talk to her. A lot of people
would talk to her. And so I don't need somebody
to say, hey, because of you, I'm successful. In the
back of my mind, I already know. I don't need
to be valid. I already know that whoever I help
or reach out to or I believe in there's success
would be my success.
Speaker 3 (14:39):
And I feel good about it. And I feel like
I hope that.
Speaker 4 (14:42):
Type of thinking, you know, people utilize that and start
using it for themselves. Because when you go and I
talk about this, actually I do. We're all over the
place today. But I talk about this all the time
about networking, right, you know, we go to a networket
event and there's etequacy for networking.
Speaker 3 (14:58):
People think, oh, you know.
Speaker 4 (15:01):
I remember speaking at a communication class at FIU for
doctor Burman.
Speaker 3 (15:05):
She's she published a lot of books and she had me.
Speaker 4 (15:08):
This was my early days as a president of Women
Communication and they were my student chapter. But she wanted
me to come talk to the communication group. And this
was in two thousand and eight. Yeah, two thousand No,
I'm sorry two thousand and nine actually, And I just
told them that, you know, I did this talk with
me if I even got there. I said, we're gonna
I'm gonna teach you guys something. It's called the fat
(15:29):
selling feature, advantage and benefit. But I'm going to go
and call Starbucks and I'm gonna get Starbucks to give
us free coffee just for your class. And they're like, Okay,
how are you gonna do that? Don't worry, I'm gonna
I'm gonna take care of it. So I called the president,
who is not Scharise James, who is extremely successful in
her real estate business and I'm very close to her still.
She and they went picked it up they went picked
(15:52):
up this big, gigantic coffee from Starbucks and they were
just so excited they got you know, they didn't have
to pay for it and all this stuff.
Speaker 3 (15:59):
They created a class. And you know, I was driving
from Boca to FIU and that's like a hike.
Speaker 4 (16:04):
So I go all the way down there and I
get there and I said, how do you guys like
the coffee? And they're like, oh my god, thank you.
How do we get that?
Speaker 3 (16:13):
And I said, you know, so there's two the lessons
I want to teach you today. There's two lesson. There's
only two lessons.
Speaker 4 (16:17):
One feature advantage and benefit the feature of something that
vantaged something in the benefit.
Speaker 3 (16:21):
So the future I told.
Speaker 4 (16:22):
The Starbucks people was that I'm the president with in Communication.
We've been around since nineteen oh nine and I am
working talking to the student chapter.
Speaker 3 (16:32):
Of FIU and they are located there.
Speaker 4 (16:34):
And the advantage of that is because they are in
the area, they're going to be going there more often.
The benefit of them, they'll get more customers. But because
we'll be talking about networking and social media, we will
talk about when we're social media and in an organic way,
we're going to give you a social media campaign organically
because we're going to mention you and we're going to
(16:56):
take pictures of it. And they're like, yeah, no problem,
tell them to come get it. And that's how we
got it. We've got free coffee. That way, I did
a future advantage and benefit and so she just told
me recently, she goes, I used that learning from that
day that you told me. I use that, and that's
how I've accomplished a lot of my work. So if
you just practice that and everything you do, anything, even
what you eat, anything, it's the simplest thing. It's a
(17:19):
feature of it, the advantage of it and the benefit
of it. When you practice that and everything that you do,
even when you pitch a client, you write everything out
like a feature, the advantage and benefit. You read it back,
it comes out very smooth. So there's the one thing
I tell people to do. The second thing I talked
about was networking. So the students told me when they
go to a networking event, it was like they have
(17:40):
to run around and get as many business cards as possible.
That's their goal when they go to networking because that's
what the teacher told them, Like, you know.
Speaker 3 (17:46):
Get as many business cars, and you can reach out
to them and.
Speaker 4 (17:49):
All that stuff, right, And I said, and I went
around the classroom and everyone had that whole same thing,
And I said, well, my philosophy is different. I believe
that when I go to a networking before I go there,
my goal is meet only three people.
Speaker 3 (18:03):
Not because so that what they can do for me,
but how can.
Speaker 4 (18:06):
I serve them? How can I help three people that
I just met? And most of the time I end
up like five or six, but three people. I don't
run around. I walk in, I introduce myself to the host,
I you know, and I really don't even give out
my business cards that much. I try not to because
I feel we become hinder. The business cards is like, oh,
it's my business cards. Like I can't really talk to you.
Let's have a business cards. So I said, you know,
(18:28):
sometimes I forget my business cards. But it's okay. You know,
I depend on paper and a phone. But I said,
my goal is to meet three people that pretty much
they pitch me.
Speaker 3 (18:38):
They tell me their story. I don't. I don't tell
them my story.
Speaker 4 (18:41):
I'm more about telling their story because when you connect
in that way, when you care about someone else's their
their story, what they're about. And so because most people
go to networking events just so that they can get
business cards and future customers, right, But because you.
Speaker 3 (18:57):
Go in and you're like, oh, how can I serve you?
And I help you.
Speaker 4 (19:01):
So I meet three people, I share with them my
other friends, my other people that I know. I give
them phone numbers. I say, oh my god, you should
call this person. Or you're a printer, I know someone
that's starting a business.
Speaker 3 (19:11):
You should talk to this person. I'm gonna go ahead
and text them for you right now.
Speaker 4 (19:14):
So by the time I leave that business meeting, I
created three friends. But most of the time I create
more than that, and we're all like a community right then,
because every it's not about one big community, it's more
every experience can become a community, just like going on
a Twitter space. I create a community in that moment.
So if people went in and all new business people,
(19:35):
they came in and just think about not think about
what they're trying to sell, think about how they can serve.
Speaker 1 (19:41):
And this is amazing coming from someone who's been the
president and everything for the communications, So you know what
you're talking about. You have experience.
Speaker 2 (19:48):
I've seen you build community.
Speaker 1 (19:50):
That's why we always stay in touch because I know
that you're about serving people, not seeing about what you
can get, and you know it always comes back to
you like I've seen that in action. Congratulations on that,
thank you, but I thank you for letting me share that.
Speaker 4 (20:04):
But I think I'm hoping that your listeners follow those
those two important tips that I always think that people
should focus on the future advantage and benefit of a
product service of themselves. But first of all, before they
try to pitch themselves, they should be able to think
about how can I serve this person? How can I
(20:25):
help them?
Speaker 1 (20:27):
And how long have you been in just in business
in general, that this experience that you're sharing comes from,
Like how long did it take you to learn this?
Or you always just had this kind of mentality?
Speaker 4 (20:38):
I start, I say, I worked for Toshiba back in
nineteen ninety four.
Speaker 3 (20:43):
I mean I got this.
Speaker 4 (20:44):
When you work for when you're the only woman sales
rep selling copiers, was like really crazy. You have to
like prove yourself. And I had like winn A Park, Orlando, Florida.
Then Winni Park was my territory. So they taught us,
they took us to this.
Speaker 3 (20:58):
They called it zig Ziggler. He's a big motivational speaker.
Speaker 4 (21:01):
And then get Dale all night nighting way is He's like,
he's another big speaker. So I would started listening to
this stuff. And this is in nineteen ninety three ninety
four that I really started embracing motivational like listening audio,
not watching it.
Speaker 3 (21:19):
It.
Speaker 4 (21:19):
Back then, it's like whatever cassette you got, you put
it in your car and you drive right. I didn't
even have air conditioning on my car back then. I'm
re honest you that's how poor I was. But I'm
just so happy I had a car. So but I
would listen to these motivation speakers. But I actually sat
in a zigzigular education. I think that that Toshiba sent
us to and they taught me and they kind of
(21:39):
like talked and they talk about, you know, how can
you serve somebody more than and then then he talk
about future advantage and benefit. There's nineteen ninety four that's
when I really grasped that concept. And then after that,
everything I do, I used it and I literally got
every job I wanted, Like anything I wanted, I got
a job. But then then you know, I was like,
you know why am I making people money? I should
(21:59):
make my own money, you know, like, because the only
way I'm afraid not to start my business is because
I'm afraid of failure.
Speaker 3 (22:05):
But what if I fail?
Speaker 4 (22:06):
Okay, so I just do it again, because the failure
is when you don't do you know, when you keep
trying and try and trying, it doesn't matter. And that
many jobs I've had everyone that known me for like,
oh my god, since the nineties, they can give they
still have business cards. They take pictures of my business cards.
They're like, oh, look, look I found your business card.
Oh back in nineteen ninety three. Oh my god, he's
(22:26):
another business card.
Speaker 3 (22:27):
I mean. So it's kind of you know, it's like.
Speaker 1 (22:30):
They've seen you, like through your process.
Speaker 3 (22:33):
I did my process.
Speaker 4 (22:34):
But really, at the end of the day, failure there's
no such thing as failure when you're doing. Failures when
you you don't do and you hesitate and you're so
worried about how everyone you know perceive or do this. Today,
that's what I love about technology today. People love rawness.
They love rawness, they love real they love people being,
you know, and people are so much more understanding when
(22:56):
you're saying, hey, you know this, this and this, but
than oh, everything has to be perfect and you're getting
all mad at people because it's not perfect. Mom, Sorry,
but that's not real world. Real world is acceptance and
you cheer on your friends and so and.
Speaker 1 (23:12):
They're good and their bad times.
Speaker 2 (23:13):
Right, That's why I like.
Speaker 3 (23:15):
It's ups and down, ups and down. That's what life.
It's all. And you know, at the end of the day,
it's how we travel.
Speaker 4 (23:20):
You know, it's do we travel well I just enjoined
the ups and down and have gratitude or do we
just stop what we're doing and same? Oh my god,
it wasn't perfect, so I just can't move.
Speaker 1 (23:30):
Now, Come on, what project are you working on currently
that people can join?
Speaker 3 (23:35):
Or well?
Speaker 4 (23:37):
I am learning Twitter spaces. I still have my wonderful
website social chats dot co underneath it's a multi site,
so I have like twelve streaming sites underneath there. I
built last year. Oh my god, you didn't want to
know what I did last year. Wife, I hired everybody.
So I sat around and I started blogging. But I
start doing social medi media blogging meaning and.
Speaker 3 (23:59):
Say just words. I really if I start writing, I
go everywhere.
Speaker 4 (24:03):
So I do I'm more like video audio picture and
then you can tweet it out if you want to
and share it and book market.
Speaker 3 (24:12):
So I like that type of writing, so I'm working.
Speaker 4 (24:16):
On that and then just understanding the psychology of social audio.
Speaker 3 (24:22):
I mean, it's kind of funny.
Speaker 4 (24:24):
Because I started live streaming in twenty ten on an
Internet radio station. Well it was a regular AM station
and then convert to Internet and we became an Internet station,
and that's how I started my talk show Social Chats,
and now here we are all and then you are
working for a radio station.
Speaker 3 (24:40):
That's why I'm all like, no, tell me more.
Speaker 4 (24:42):
I'm loving this because I feel like it was meant
to be because that's not where I started, right.
Speaker 2 (24:47):
No, it's awesome.
Speaker 1 (24:48):
And so are you doing Twitter spaces for companies now,
because I've.
Speaker 3 (24:52):
Seen a couple of people.
Speaker 1 (24:54):
Yeah, I'm looking for people to host their Twitter spaces
and things like that because they're not how to use.
Speaker 3 (25:01):
Them to me, send them to me.
Speaker 4 (25:03):
Actually, I did a whole talk on this last night
on Twitter spaces and the room got quiet because people
are like, what, she's going to monetize this, Like I'm
not gonna I.
Speaker 3 (25:12):
Said, yes, yes, we are I'm like, what, capitalism is
not a bad thing.
Speaker 2 (25:18):
I'm using.
Speaker 3 (25:18):
This is the tool. Oh, this is the tool. This
is like, this is a communication tool, you know.
Speaker 4 (25:24):
I want I want to be able to host wonderful
information for wonderful business people to share their thoughts, especially authors,
you know, different things, you know, like I mean authors,
grand opening of new restaurants.
Speaker 3 (25:38):
I wanted the owners to come on to share their thoughts.
Speaker 4 (25:41):
So yeah, I like, send them to me because I
want to do Twitter spaces, and then I want to
do more and then bring them onto.
Speaker 3 (25:48):
Fire side chat.
Speaker 4 (25:50):
Okay, yeah, an intimate, more of a conversation with all
the other you know, bling whistles that I got going
on there and then and and first I chat we
can convert. I can make that into a video too,
oh okay yeah.
Speaker 1 (26:06):
And then it's more targeted, you said, right, because people
have to actually register to get in there, so you know,
your audience is more refined, I guess, or.
Speaker 3 (26:15):
They're not control jumping in, you know, saying crazy stuff.
They have to be.
Speaker 4 (26:19):
They're all they're all business people, they're all there, they're
all writers. You know, it's gonna and it's so new,
it just got launch March, and they're they're vetting people.
Speaker 3 (26:28):
They're not just like, oh here, we're all and the whole.
Speaker 4 (26:31):
Process was was I'd never experienced that process before, so
I'm like, you know what, I'm just gonna go ahead
and try that out.
Speaker 3 (26:38):
So that's what I'm doing.
Speaker 4 (26:39):
I'm just creating more awareness and then probably in October,
I'm gonna go do my my hybrid events, you know,
like I like, I like this, you know, as an
extrovert and dealing with this whole social dissonancing was kind
of weird. And then then I got caught up being
an introvert. I'm like, oh, this is not too bad.
But then I noticed I'm not. I'm not blossoming like
(27:02):
I am usually when I'm around a.
Speaker 3 (27:04):
Whole bunch of people. Yeah, I just you know, you're
the same way.
Speaker 1 (27:08):
Yeah, Like I'm introverted, extroverted and networking just like you.
So I know it was weird because you know, like, Okay,
I like being home, but there was a time where
I was like, wait, no, I need to be free,
I need to be around people.
Speaker 4 (27:20):
Yeah, but there's nothing wrong with that, right, No, there's
nothing wrong with that. So I think we all need
to just have a calendar or a schedule, and and
not be so hard on ourselves. The number one thing
everyone needs to do is just do something.
Speaker 1 (27:35):
And I know you're getting ready to hop on actually
on a Twitter space at one in a couple of minutes.
So before we go, what is your best advice for
the listeners?
Speaker 4 (27:46):
My best advice about the listener is, if you want
to start a business, the first thing you do is
you write it down, you know, start your own version
of a business plan. And then and also make sure
you get incorporate sunbiz and do all the wonderful things.
But before you do all that, and make sure you
study your market and find out because I feel like
(28:06):
I can market a pen. You know, how great is this?
What's the future advantage of benefit of this vent? So
use the fab network. Definitely always network, but don't go
in networking like you want to sell something. You want
network is how can I serve you? How can I
help you? When you start helping people, great things because
those people will help you.
Speaker 3 (28:23):
It just it's very contagious actually, and don't be afraid
it's launch. Just launch. What's the worst thing you can do?
Speaker 1 (28:31):
Where can people find you if they want to hear
more great advice from you.
Speaker 2 (28:34):
What's theme?
Speaker 4 (28:35):
You can follow me anywhere I go by no Aging
K N O W A G I N G. And
so if you google that, just google that one word.
You can find me everywhere like gause. That's what that's
my branding because that's the name of my company, is
No Agent, Inc.
Speaker 3 (28:49):
Is my communication company. But if you want to listen
to me, and you know.
Speaker 4 (28:53):
I have my my talk station I said college called
Social Chats social s O C I A L chats
c H A t S.
Speaker 3 (29:03):
It's the my Twitter handle.
Speaker 4 (29:04):
I'm all my Twitter handles Social Chats s F by
my website socio chats dot co O. And that's how
you can find me. And I'm and again I'm everywhere
and I'm Tanya Shultz. You can how many Asian you meet,
that's Tanya Schultz.
Speaker 1 (29:19):
There's only one. There's only one Tanya Schultz. And we've
talked to her today and you've been amazing. Thank you
so much for joining.
Speaker 3 (29:26):
Me, for having me on. I appreciate you.
Speaker 1 (29:28):
Alrighty, so talk to you soon. Bye bye
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