125. Make Music Opportunities Find You: The SEIDS Blueprint

Join Chris Webb and Dave Tamkin as they sit down with powerhouse creator SEIDS—producer, singer, educator, and content strategist—who turned a 2020 gig drought into a six-figure home-studio career and 250K+ social media following.

In this episode, SEIDS breaks down how to treat every setback as a launchpad (her “butterfly effect”), why learning to produce during COVID was a game-changer, and how to build an “irresistible” personal brand that makes dream opportunities come to you. Discover her rule for posting only mission-driven content, the art of “controlled controversy” to spark meaningful conversations, and the 4-M framework (Music, Mindset, Marketing, Money) that keeps her career consistently evolving.

Whether you’re hunting for sponsorship deals, growing your email list, or simply aiming to be noticed by industry leaders, SEIDS shares concrete tactics—from reverse-engineering income around your passions to using newsletter power to own your audience. Tune in for actionable insights on pivoting, positioning, and making the right things find you.

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Intro & Outro Music Donated by: The Magi https://www.themagimusic.com 

Intro Read by: David “DJ” Lee of The Magi

https://soundcloud.com/rockababyrock 

Pictures by: Kit Chalberg https://kitchalberg.com/

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Visit MusiciansTipJar.com for more resources and tools to empower your financial journey.

Intro & Outro Music Donated by: The Magi https://www.themagimusic.com 

Intro Read by: David “DJ” Lee of The Magi

https://soundcloud.com/rockababyrock 

Pictures by: Kit Chalberg https://kitchalberg.com/

Episode Transcript

Speaker 1 (00:01):
Welcome to the show that explores the methods and strategies
on rocking the financial side of your music business. With
over forty years combined experience, here are your hosts, Chris
Webb and Dave Damkid.

Speaker 2 (00:15):
Welcome to your Musicians Tip John, where we talk about
musicians and money. We want to help you optimize your
efforts to where you are irresistible to the things that
you want. I'm Chris Webb, joined by my co host
who is irresistible to every dog on the planet, Dave Tampkin.

Speaker 3 (00:31):
That is very true. That is very true. Dogs seem
to love me and I love them in return. Same
with babies. Babies love me, I love them in return.
So I have those two things going for me.

Speaker 2 (00:43):
Yeah. I remember you once said that you wanted to
start a three legged dog rescue farm in your older years.

Speaker 3 (00:50):
I still do, still do.

Speaker 2 (00:52):
So are you still gonna call it dog leg Ranch
like I suggested?

Speaker 3 (00:57):
Hey, you know what, I don't see how we can
name it anything else after that, so we'll send you
the royalties perfect well.

Speaker 2 (01:08):
Today we sit down with producer, singer, content creator, educator Sides.
She is a powerhouse of knowledge and has achieved incredible
success with her areas of music industry that are often
overlooked or hidden by many's awareness. We discuss how the
butterfly effect works, creating controlled controversy, and how to get

(01:30):
your dream opportunities to come to you. Today's quote comes
from our guest Sides, She said no is the most
powerful word in any industry.

Speaker 3 (01:42):
This week's nonprofit is Hungry for Music dot org and
Hungry for Music. Their mission is putting quality musical instruments
into hungry hands. They serve children who demonstrate a desire
to learn music, as well as teachers who have students
willing to learn. In thirty years, they've delivered more than
twenty two thousand instruments to children in all fifty states
and thirty five countries. They believe that by sharing instruments

(02:04):
and musical experiences, children who would not otherwise have the
opportunity can experience the kind of freedom and self discovery
that has often stifled in the atmosphere of economic hardship.
Learn more at Hungeringmusic dot org.

Speaker 2 (02:17):
Sides is a self made music creator who turned a
lack of performance gigs in twenty twenty into a thriving
online brand by consistently posting logic, pro x tutorials, and
music content on TikTok and YouTube and Instagram. She quickly
amassed over two hundred and fifty thousand followers. Her approachable

(02:37):
style led to partnerships with top companies like Apple, Splice,
and Isotope. She emphasizes grit over glory, showing that success
comes from showing up, working hard, and staying authentic. Today,
she balances making music, mentoring artists, and creating educational content,

(02:58):
proving how adaptabile and community engagement can drive a modern, independent,
and prosperous music career. Sabrina was such a pleasure to
talk to and learn from. Please enjoy this first half
of our interview with Sides. Let's go.

Speaker 3 (03:20):
I'm sorry, Chris, I just love love and I got
to hear about the wedding.

Speaker 4 (03:24):
Oh, it was so good. It was kind of like
an elopement style wedding with like just our family, that's it.
Like so it's twelve of us including me and my
fiance or my husband now and our like camera and
Viddie walkerper So it was like very like chill and
we did we did like the whole Vegas very silly wedding.

(03:49):
I'm sure you've seen like some stuff, and I'll like
post I'll figure out a way to like post pictures.
I don't know, probably like promoting my song. Every single
thing I do, I like own. I only post for
like my goals and stuff, so I have to like
think of a creative way to do it.

Speaker 3 (04:04):
I would think. So, you know, as you share your
daily life and people get to know you from what
you post, that something exciting like that would be awesome
to see.

Speaker 4 (04:13):
Yeah, it's definitely like a lot of people have followed
me for you know, like a few years, so they
know me and they're cheering me on and stuff. So
that's kind of cool.

Speaker 3 (04:26):
Well, without knowing us, we've been cheering you on for
quite a while. And for me, I'm kind of a
little star struck. So if I can get the jitters
out a little bit, it might take me a while.
It's always something that I have a problem with anyway,
especially when we started about the same time during COVID

(04:46):
and I guess we'll let you go through that, but
we were trying to fulfill a need for a musician
friends and just talk about diversifying your income and making
sure something like this wouldn't happen again to musicians where
all of a sudden one source of income went away.

Speaker 2 (05:03):
First of all, just thank you so much for making
some time for us and being here. This is really
exciting for us, and you know, it's just really valuable,
I think for for the rest of the community that
we are engaging in to hear stories like yours. And
then also, you know what's funny is you're the first
innerviewee that we've ever had that we were exposed to

(05:29):
first through our algorithms. I think everybody else has been
through community, you know what I mean. So that's kind
of fun. So I think that's a good place to
jump off on this and just kind of have you
share your story of how you've gotten to where you are.

Speaker 4 (05:43):
Yes. So, I was one of those that lost my
job during COVID. I was meant to be singing on
cruise ships and everything was canceled. I was stuck at home.
I was totally depressed. So I actually got fed a
Facebook ad learn how to produce in days. I said,
this is stupid. I went to Berkeley. I didn't learn
how to produce, but I clicked on the ad and

(06:05):
the course was half off. It was actually learn how
to produce with Blanks. I don't know if you guys
know him, but full circle, like he follows me now,
so that's really cool. But yeah, so I took that course,
and that course like single handedly changed my life. Plus
posting on TikTok, and then I started posting on Instagram

(06:27):
and whatnot. But I first started posting on TikTok. Then
I had my epiphany moment where I realized, wow, like
what I really want, what I really love doing is creating.
I love creating music, I love creating videos. I love
creating like marketing funnels, I like creating emails. I just
like creating, just creating in general. So it's like, Okay,
how can I figure out a way to get paid
to do this? And that's when I realized, Okay, let

(06:48):
me work with music tech companies and I can make
video content for them. I can make ads for them,
I could make sample packs all of that kind of stuff.
And I really wanted to work with Apple. So that's
how I started posting things you didn't know you can
do in logic pro or here's a cool logic pro tip,
because I'm like, how am I going to get Apple
to come to me because I can't go to them,

(07:09):
you know, like they're like, who is this girl? So
that's basically my story. And now I have actually Apple
was the first company to reach out to me. So
I've really learned marketing right, how to attract fans and clients,
and I've made a bunch of products that a lot
of people really like. I think one of you guys

(07:30):
have some of them. Oh okay, basic. Yeah, So I
have a Logic pro crash course, which isn't like an ebook,
and a course like teaching you how to use logic,
like basically what it took years to learn. Somebody in
logic in forty five minutes, and then you have like
an ebook that you can reference. And then also figuring
out or learning how to work with music tech companies

(07:51):
because I went to Berkeley College of Music and I
didn't even know that was a career option. Well it's
kind of evolved over the years, but it's such an
amazing career that you can do. Like what I would
have gotten paid like all month on a cruise ship.
I get paid in one video, you know. So it's
like such an amazing job that I'm trying to like
expose more people too, if they're interested in it, because

(08:13):
I don't feel like very many people know about this career,
and it's kind of like a little gold mine I
feel like I tapped into. And when I when something
works for me, I get very excited and I want
to share it with everybody. I'm like, oh, you have
to try this, like this works, Like you know, it's
so long to find financial and creative freedom, and that's

(08:33):
why I'm so passionate also about teaching singer songwriters how
to produce music, because for so many years I was
paying like a ton of money for producers who didn't
quite get my sound. Most of those songs just ended
up on a hard drive. I never even released it,
and I could have just done it myself, but I
genuinely thought like production was rocket science. So I was like, well,
I can't do this. You know, this is this isn't

(08:55):
for me. But that's why I'm trying to like switch
singers and songwriters and other instrumentless mentality, like you can produce,
like you can do it, like you can do some
of the heavy lifting, and then really good producers will
want to work with you for free. I mean, that's
what's happened to me. Like now I'm like working with
amazing producers and we're doing collab releases with dance labels
and stuff, and it's all just because I just just

(09:18):
started learning, you know. So that's my story in a nutshell.
I have some other products social media class and all
that other stuff, but those are my two top sellers,
I guess totally.

Speaker 2 (09:28):
So let's first start with why do you think Berkeley
didn't teach you or it doesn't have like it must
have like a separate program maybe that you weren't taking
that that teaches people how to use their daw oh.

Speaker 4 (09:40):
So to be fair, it's not quite Berkeley's fault. It's
like my own fault. Like I was there ten years ago,
and at that time when I was you know what, eighteen,
I just wanted to be a singer, you know, like
I wanted to be Beyonce or whatever. That's what I
wanted to go onto that trajectory. But it was because
like you just didn't really know what it takes and

(10:03):
not necessarily like just talent, right, It's like you have
to do so much stuff that I didn't actually want
to do to be ordered to get to even just
being an artist, you know, like I if someone if
if like Megan Trainer, like any of those people were
to ask me to go on tour with them, now,
I genuinely wouldn't want to do that, like because that's
just not what I want to do. Like I don't

(10:24):
want to wear makeup. I don't want to create songs
like commercial. I don't want to sing commercial songs or
like create like I want to create music that I
want to make. I don't want to create music that
people would would want to buy or whatever, you know
what I mean. Like it's a very specific kind of
path that you have to go down. And like Taylor
Swift says it best, it's like you have to want

(10:44):
to love what you're doing so much that you'll do
all the other crap that it takes to do the
thing that you want to do. And like as you
get older or as you learn, like Okay, this is
what I want to do, this is what I don't
want to do. Also, to be fair, when I and
also at Berkeley, I don't remember who was a teacher
that did like a logic class. I'm sure I took
like an intro logic class, but it was just so boring,

(11:07):
do you know what I mean? Like they just made
it so boring that I was just like, I just
want to be like singing. At that time, I was like,
I'm not even gonna ever sing in a cover band.
I'm only going to sing original music. You know what
it is like eighteen you have like big dreams you
don't realize like all the stuff.

Speaker 2 (11:24):
Yeah. Yeah, And I think it's funny because I think
a lot of people they like you said, like what
Taylor's quote there, you know that there's so much to
learn that you don't really feel like doing, and it's
really a hard lesson to learn that you have to
force yourself to do those things and to get what
you want.

Speaker 4 (11:42):
And also you can there's that, but you can also pivot,
like if it is really like not what you want
to do, like I I forget when it was, But
there was a moment where I was like, I actually
don't want to be an artist, Like I don't want
to do this, this is not for me, And I
pivoted and that's when I was like, what I really
love doing is like performing, and I want to figure
out way to be like an entrepreneur. So that's when

(12:03):
I like and I was like, I hadn't I had.
I learned a little bit about sales because I had
one of my day jobs was working at Equinox, which
is like a luxury gym, and I was like selling
these gym memberships. So I, like I always tell like musicians,
like if you have to do a day job, like
do an entry level sales job, because yes, it will suck,
it'll be like the worst job ever. But typically they

(12:25):
put you through like a really good sales training, so
you learn like sales, You learn how to overcome obstacles
and like find the pain point and just like just
such useful skills that will transcend the crappy job if
you like take advantage of it. So I had this
sales background and I learned like I'm a sales shark,
like I'm really good at this. And then I had

(12:46):
this experience singing on cruise ships because that was my
first job out of college. And I was like, Okay,
well how can I combine the two so I can
Like I've always had that entrepreneur hip, like I wanted
to have something of my own, like a band or
a group or something. So then I created a girl
group that I was meant to go back on cruise
ships and like guess entertaining, and I was like, Okay,
this is great, like Dadada, like I said, I love creating,
so I'm like creating this thing. We created two shows.

(13:08):
I did all these mashups that was in garage band,
but I was like writing all these different parts and
like we were jumping around because there was like three
of us, so like one verse would be the lead
with one of the girls, and then the other one
would flip and then they were taking the high part
and then someone else was taking a lead. So it
was like it was kind of a lot. It was
like pretty intensive and we had to do like full choreography.
I spent two years on these like two shows. I

(13:31):
even had like a slide show where we'd be doing
like a trivia for like three minutes in the show.
Like it was like intense. And of course, like our
first gig was May twenty twenty, so it was pretty devastating.
Like I just posted about the butterfly effect in my
story today, do you guys know what the butterfly effect?
So it's like if something so was like the butterfly

(13:52):
effect is crazy because if COVID never happened. Then I
would have never learned how to use logic pro. I
would have never started producing, I would have never posted online.
I would have never met my husband, I would have
never had anything that has happened. And COVID was like
the worst time for me. Like it was so bad.
Like my grandfather died, I couldn't go to his funeral

(14:12):
because of like social distancing, and like this man had
like just people like in hazmat suits, like putting him
in the ground, Like it was awful, and like stuck
at home. The girl group that I built for two
years was like zero dollars. One of those girls who's
like one of my best friends, Like we stopped being friends.
Like it was just like it was like as bad
as you can get, but it was like the best.

(14:32):
It was like the best of the worst thing to
ever happen to me. I can't even explain it, Like
it's just so weird, and it just really made me
flip my mindset of how like disappointments are, Like every
disappointment that happens to you was actually an opportunity for
something better. It doesn't feel like that at the time,
but any horrible thing that happens to you could actually

(14:52):
be the best thing. So, like I said, what I
would have made on a cruise like all week I
make in one video from the comfort of my own home,
like by myself, you know, so it's like astronomically better.
But it was just so sad that we never got
to get on a dang ship.

Speaker 2 (15:10):
You know. One of my one of my uh, one
of my performers at my booking agency, got stuck on
a cruise ship.

Speaker 4 (15:16):
Oh yeah, that would have been way worse.

Speaker 2 (15:17):
Yeah. He was down there for I think three months
in ice.

Speaker 4 (15:20):
Oh yeah, and they're like locked in their cabin. Yeah,
didn't get to go out. And like as somebody that
has been on a ship for like a week where
we didn't get off land and we could leave our cabin,
it is horrible. So I cannot imagine being stuck on
Like there was people stuck on for like nine months,
isolated in their cabin.

Speaker 2 (15:39):
It's almost the absences, like, oh, this is going to
be a dream vacation. Its worst night.

Speaker 4 (15:45):
They were they were they were guests.

Speaker 2 (15:47):
No, they were not. They were performers on the show.

Speaker 4 (15:49):
Yeah, yeah, perform That's just like, oh god, just sounds
actually horrifying. I mean obviously, like it's not the end
of the world, but it's like pretty much jail.

Speaker 2 (16:00):
Yeah, right, jail with a nice view.

Speaker 4 (16:02):
Right, most of them don't have any like windows in there.

Speaker 2 (16:06):
That's true.

Speaker 3 (16:07):
That jail.

Speaker 4 (16:07):
It's jail.

Speaker 2 (16:09):
It's just straight up jail.

Speaker 4 (16:10):
No jail, like seriously, Like the food is awful. You're
stuck on a ship like in a tin vessel. May
even be worse in jail, depending on the jail cell,
depending on the type of jail. I'm not even getting
like have you have you guys done the ship life thing.

Speaker 3 (16:25):
No, I've been on a cruise ship for a week
or so and as a guest though, but as a
guest of a musician.

Speaker 4 (16:35):
Oh okay, so you were in their cabins. You got
to see the whole life. Yeah, it's definitely. It's a
great gig, like a totally like an amazing gig, especially
like if you're right out of school, because it like
really gets your chops up, you know, there's no better
way to get better. Like that's really where I learned
how to sing, you know, not at Berkeley, like when

(16:57):
you're on the job. And so because I was singing
every night for three to five hours. But there's it's
just not as glamorous as it sounds, you know, like
there's Kevin Inspection, there's Crudill, and there's also like a
fine print in your contract that like you can do
whatever they assigned to you. So I thought I was
just like going on to sing, you know, like I
went to Berkeley and like going to sing. I'm like

(17:17):
a singer. And like I told you, when I was younger,
my ego was a little bit bigger than it is now.
I was I was less humbled by the years of
disappointment and failure. But I was so angry that like
they would just be like, Okay, now you have to
wake up in the morning and put life jackets on
people because we need an extra hand, and I'm like,
I'm the singer. I should not be putting life jackets

(17:39):
on people. Or like they'll be like, oh, you have
to like do this tour and like walk the guests
from like point A to point B. And I was
just like, why do they need me to walk them
from point A to point B? But it was just
like obviously I could have just done it, but I
was just like so like, ah, you.

Speaker 3 (17:55):
Know, one of my friends, Brian Sanslim, he's an unbelievable
drum and the golf pro got sick and they got
out of port and they're like you're the new golf
pro and he's like, I've never played golf in life.
It's like, oh, you better start watching some YouTube video.

Speaker 4 (18:12):
Yeah, it's kind of like that. Like it's like they
it's like they kind of own you for those few months,
I guess, or like they could just do whatever they want.
I mean typically they don't, but you never know.

Speaker 3 (18:23):
I've seen a lot of your posts of you singing
in your fantastic oh thank you, follow your Spotify as well.
You started this interview out saying you only post, or
you try to only post if it has to do
with your goals.

Speaker 4 (18:40):
Well, I only post for my goals.

Speaker 3 (18:42):
Oh okay, so the try yeah, yeah.

Speaker 4 (18:44):
The try is like you'll never see me posting like
my meal unless it's like a day in a life
of a music creator. Or you'll never see me posting
my dog unless he's like in the studio with me,
like making music. You won't see me post on vacation
unless it's like my dog out on the beach and
like I'm like still working, I'm vacation or whatever. Right,
Like I my channels are like only for my goals.

(19:08):
I don't have like a personal channel. I don't use
social media in that way. I only put every single
thing is like towards for my goals, like focusing on
one true new fan today, or getting people on my
mailing list, or selling a product, or working with music
tech companies or promoting a song like whatever it is
like with my goal. That's the only way I use
social media.

Speaker 3 (19:30):
Is that how you started building your brand?

Speaker 1 (19:32):
Was that? Yah?

Speaker 2 (19:35):
Yeah?

Speaker 4 (19:35):
Like I mean the way I started building my brand
was like I want to work with music tech companies?
How do I get them to come to me? And so,
like I just started using my page as a digital
portfolio of what I have to offer. Like if you
go to my page, you know, you know who I am,
you know who I have to offer, you know everything.
And I just stay very honest and as authentic as

(19:57):
I could be the things those little things I've done,
like my goal, like I only post for my goals
and all that one I feel like it helps me
reach my goals faster because that's the only reason why
I'm posting on social media. I don't care about like
being famous or like sharing my life as much. Like
I really only care about like is this a means

(20:17):
to an end? I know that sounds kind of intense,
but that's why I use social media. And that's also
kind of like I started building this mindset around it,
like because that's my relationship with social media. Like a
lot of musicians don't have a good relationship with social
media because they you know, they'll make they'll make a
video and then it'll only get like ten view or
how many views they think not enough, you know, And

(20:39):
I'm the same way. So I was getting like very
depressed about it, and I was like, all right, a
lot of this is kind of just like tricking your
mind and kind of like manipulating the situation, you know,
for a positive thing. So if I work really hard
on a video and it doesn't it doesn't like do
as well as I had hoped. I asked myself, did

(20:59):
I get one fanadated, one person find value in this?
And the answers yes, and the answer is always yes.
Then I'm like, Okay, that's great, and then we can
work on what could I have done better? What could
I do differently? Right? So I'm just focusing towards the
bigger picture and that helps with me with my relationship. Also,
because I only post for my goals, it just makes music.

(21:23):
It just makes my social media more efficient and just
helps me in the long run, do you know what
I mean? So that's kind of why I do that.
If I were going to post like not my goals
and stuff like that, I would probably make like a private,
separate account because I also like the fan culture is
a little like it's awesome, but it's also terrifying. You know,

(21:43):
It's like a combination because I I love of course
I appreciate and love having fans. That's how I have
a careers because I have fans. But then there's also
like you know, weirdos out there, like like even weirdos
that are your fans, they could say kind of weird
stuff and like act weird. And then there's also like

(22:07):
the haters. So I just kind of like keep my
private life as private as I can, with like showing
as much as I want to and kind of keeping
like nobody cares about what I'm eating, do you know
what I mean? Like what do I need to that's
not going to help with working with music, tech companies,
or like selling products, you know.

Speaker 2 (22:27):
And I feel like so many people you said they
have a bad relationship, and I think that is so
on point with how people consume this stuff right now,
and then they don't want to go work on it
because they don't have a good relationship with it personally,
right exactly. One of the things that I you know,
I've been taking and enjoying your tech course Tech Companies,

(22:47):
and I wanted to talk a little bit about your
approach to content creation with social media because I think
one time, when people are discussing their lack of success
on social media, a lot of times it's it's lacking
any sort of intentional effort when it comes to the
content or when it comes to how they're presenting themselves.
All of that seems to be kind of haphazard, you know.

Speaker 4 (23:10):
Yeah.

Speaker 2 (23:10):
And one of the things, especially the one that I
want to talk about is you talked about the controlled chaos.
That is that am my saying that?

Speaker 3 (23:17):
Right?

Speaker 4 (23:18):
Controlled chaos?

Speaker 2 (23:20):
When you said the type that like the Kardashians.

Speaker 4 (23:23):
Oh, yes, controlled controversy.

Speaker 2 (23:25):
Controlled controversy, yes, like.

Speaker 4 (23:27):
Controlled chaos that's my life, old controversy, Yes, So like
for example, that would be if I posted a thing
like you don't need music theory to be an amazing producer, right,
because that's going to start a discussion does it really
matter either way? Like in the grand scheme of things
like no, like I'm not saying like like something even

(23:48):
more controversial would.

Speaker 2 (23:49):
Be like.

Speaker 4 (23:51):
Abortion should be illegal or should be legal whatever, Like
these are people's like lives at stake, So like usually
like people don't like unless you're like going for it,
you know, like Candice Owens or whatever. And that's why
she has a lot of you know, polarity drives traffic,
right because there's people that are for you and there's
people that are against you, and the conversation around that

(24:12):
is what helps spark interest. You know, every like every
famous person has a lot of controversy around them, right,
Like are they worth the fame? Are they not? I mean,
like look at Taylor Swift, right, Like there's people that
have made like forty five minute feature length films on
how much she sucks. And then there's also people that
have gone to every single one of her concerts in

(24:32):
every single country, do you.

Speaker 5 (24:34):
Know what I mean?

Speaker 4 (24:34):
So it's like you just get those things so you
can tap. You can poke the bear and tap on
controlled controversy if you want to drive those like diehard
fans to you. So like for me, my mission is
to make music production and entrepreneurship more accessible to more people.
So if I were to post something like you don't
need music theory, that works with my mission because it's

(24:58):
it's giving the you can do this, like you don't
need to you can approach. You can like learn music
theory as you go. It's an accessible approach. Whereas if
my mission were to make music theory more well known
to more people, I would say something like, if you
don't learn music theory, you are walking around blind, I
don't know, something like that, you know, like a different

(25:20):
side of things. And then you to park the controlled
controversy towards it. So those diehard people that want to
learn music theory or whatever, they're gonna follow you to
the fires because you believe what they believe. And then
vice versa, like the people that are like, oh no,
you don't mean music theory, They're gonna follow me to
the fires or whatever. So you see what I mean.
So that's kind of like the controlled controversy, And like

(25:40):
if we look at the Kardashians throughout the time when
they when they've been trending, which right now I don't
think they are trending. They there's always a controversy around them,
you know, so that's kind of like how they how
they spark it, and then lots of people are kind
of like that. It's like a very They feed into
the controversies because they're feeding into their die hard fans.

(26:02):
They don't care about the people that don't agree with them.
Those people they're not their fans. It's not they're not
for them, you know. They just care about the people
that are for them.

Speaker 2 (26:12):
And what about when you're creating these do you keep
some sort of rules on how many posts you have
to do per day, per week and then to follow
this up? And I think this is really useful for
our listeners because a lot of them don't have a
schedule to this stuff.

Speaker 4 (26:29):
Lots of foulks to that question, but I would say
for me, I try to post. I've gone through different
phases with social media, as you should. Like when you're
first starting out, you have to put in the reps
because you need to learn the skill of how to
create good content, just like you would learn the skill
how to play guitar or how to sing or how
to talk on stage or how to tell jokes. Like
you kind of have to do it in order to

(26:50):
get better at it, right, and like there's the formulas
that you can teach people like, you know, you have
to have a good hook, and you have to have
a good meet and you have to have call to
action whatever. But the real the people that really shine
are the people that find their signature. And that's when
it gets the only way to develop a signature is
by doing it. You know, like how did Billie Eilish

(27:11):
craft her sound like her singing sound or like Ariana
Grande or whatever like it. They have to cultivate it,
and you cultivate it through doing it. So you have
to kind of like put in the reps. So when
I first started, I was posting on TikTok three to
five times a day. I mean this was like COVID times.
And I'm I'm a very determined person, so like I will,
I will like do it until I like figure it out.

(27:31):
So I was like doing that and now I post
of like five to six times a week. But I
know how to make good content, So you kind of
have to like figure it out you wouldn't want to
post like and then you also have to learn about
like the different algorithms and the different platforms. Like TikTok
is a great place to learn because you can just
post like endless amounts every single day. I think like

(27:52):
Little knats X when he was like promoting his songs,
like he would post like a hundred times a day.
You know, like you just post post posts, and whereas
like Instagram is different algorithms, so you wouldn't want to
like bombard it with too many posts. But these algorithms
are always changing, and this information is available to everybody.
Like the CEOs of these companies usually like put out
a statement being like this is what our platform is

(28:13):
looking for right now, because that's the thing, Like we're
making content essentially for free for these platforms.

Speaker 5 (28:19):
Right.

Speaker 4 (28:19):
If we don't make content, they're nobody's hanging out on
the apps, and they want to keep people on the
apps for as long as possible. So if you make
good content and the algorithms know who to show it to,
they're going And that's another reason why I always post
for my goals, right because I've trained the algorithms to
know who my ideal audience is, so they're going to
do their best job to put it in front of

(28:41):
the right people. So now it's kind of like a
it's kind of like a machine that you need to
keep feeding. So beginning is like determination, I'm going to
put in the reps. I'm going to do this as
long as I can until I like land on something
that works. I land on a formula that works. I
land on a content formula, content format. I talk about
this a lot. Right, figure it out. Then you're motivated

(29:02):
because you've built this thing, and then it's a machine
that it's like, you know, you get the bus moving
and then you just like want to keep it moving.
And at least for me, I have seen something. I've
seen many people fall off, which is always shocking to
me because I'm like, you've built up this whole thing.
Why do you stop and like, you know, for this
or that, like a breakup or I want to be
an artist or instead of this, Like it's just a

(29:24):
total shift of like business and whatever. But for me,
the reason why I show up is because I'm addicted
to it. It's working. I don't know, like it's just
something that I do and it's become it's become very
like second nature, you know, like I just post. I
just post, and I've gotten a lot smarter with how

(29:44):
I post and what kind of content I make, so
it doesn't take me as long. But then I'm also
one of those people that I'm like, Okay, once I
figured out this, I need to dive into something I
haven't figured out yet. So that's when I just I
felt like, Okay, I have a good sense and like
organic content. So now I'm diving into ads. And I
only just started running ads like three weeks ago, and
that was just like another level of like marketing that

(30:06):
I want to dive into. And I just I just
love learning, like trying new things, so that works for
me and my day. I'm a very like goal oriented person,
so like I'll set like a set of goals for
myself and then I'll just do all the tasks until
I reach those goals, and then I set new goals.
So that's how I do it. And then I also
follow like my four M strategy where I spend a

(30:28):
ninety minutes a day minimum on music, mindset, marketing, and money,
So I like try to split up my day that way.
So that's kind of the different things I do to
like motivate myself. I answer that question that.

Speaker 3 (30:42):
You're because you do this and you're addicted to it,
you also make your listeners and your fans addicted, and
you're giving trust trusted resource as a trusted resource that
keeps showing up. And what I loved so much about
your newsletter was I knew what to expect and it
was those four ms, yes, and could you go into
each one a little bit. I know you're just looking over,

(31:04):
but I was so excited to ask the question, and
then you just pulled the rug right out from under
me and went for it first.

Speaker 4 (31:11):
Subrena, I need to I need to write my newsletter
for today, actually already, but yeah, so I do I
follow the four ams. I feel like focusing on those
four elements of my life has has changed me so
much as like an entrepreneur, because there was moments where
you know, I would just be focusing on music and

(31:32):
then I'd be like broke, or I would just be
focusing on marketing and I wouldn't have any money and
I wouldn't feel like fulfilled as an artist, or I
was just focusing on money and then like my channels
weren't doing as well, you know what I mean. Or
I was just focusing on music, marketing and money, and
then my health was degrading. And if you don't have
your health, you have nothing right, So you have to
focus on all four, right. I feel like if you

(31:54):
focus on music, mindset, marketing, and money, like you will
be successful in one way or another. Maybe won't. You
probably won't be Beyonce, right, well, many of us won't
be Beyonce, but you can have a six figure career,
which in the United States is still a really good
amount of money to live on doing music and doing
your own thing. So that's why I focus on those
four things. And then each week I write a tip

(32:19):
that's most like like usually something that I've went through
that week, like a mindset tip that I went through
that I overcame, or a music tip because I'm always
like continuing my learning a music tip that I just
learned and I just put it in there. And then
same with the money and marketing. And then of course,
like I'm always also trying to like promote my classes
or my courses or whatever I'm promoting, so I'll use

(32:41):
some sort of I'll always put I'll do give a
lot of value and then give a quick little promo
of something always, but there's usually something that I want
to announce and also that my fans want to hear about.
But the newsletter is probably like my proudest channel, if
I'm being honest, because it's like my channel. You know,
like Instagram is still like meta, you know, TikTok is TikTok,

(33:04):
and like YouTube is Google, but like my channel is
my channel, and I have like a lot. I have
almost thirty thousand people on my email list, and I
have like a sixty percent open rate, which is like
very very good. So there's people that are like looking
forward to my newsletter, and that just brings me like
so joy. I write it all by myself. I sit

(33:25):
down and I write it. I spend a couple hours
writing it, and it just it just brings me someone's joy.

Speaker 3 (33:31):
For months now, I've been sending them to Chris when
there's one like touches Home for Us or something that
we were talking about that week, if it had to
do with manifestation or it would just hit home, I
would just send it his way and just be like
another one, here comes another one.

Speaker 4 (33:47):
So it's fantastic, Thank you so much.

Speaker 3 (34:02):
I was so happy to hear that she made time
for us with the days of getting married. How sweet
was that And so what a hard worker she is.

Speaker 2 (34:13):
Yeah, I don't know. This may be my onter interpretation
of it too, but to me, the wedding experience for
me was very much all encompassing, and I have a
hard time imagining having the headspace to do what she did,
even just with us and all the other things that
she has going on pretty much simultaneously with also the

(34:35):
whole wedding and all the things that go around a wedding.
So that was awesome.

Speaker 3 (34:41):
Yeah, and it was funny as soon as we start
talking about the industry and things that she does as
far as posting and getting into business, she said she
will post one thing about her wedding just to make
it relatable to know the people that follow her, but
really that her focus is and will always be on
her goals with music, growing her channel. Unlike the picture

(35:02):
that I sent you of my food with the guitar
case in the background at the airport yesterday, asking you
if this qualified all sides checklists that we just learned.

Speaker 2 (35:15):
My initial response was know that that counts as diabetes.
But I didn't say that.

Speaker 3 (35:21):
Well it was a buffet. I mean they had a
grab as much as I could.

Speaker 2 (35:25):
Well, the main, the main thing that really struck me
was how quickly she rose from basically just starting with ideas. Right,
this is this is so important that we understand that
there's no magical way of making any big results in
this industry. There is only an idea and then the

(35:45):
ability to execute that idea, and whether or not that
idea actually helps enough people that you get grow to
the point into the speed in which she did with
this lessons that she provided with logic pro which you know,
there's something to be said about how when you pick
something very specific you know that no one that maybe

(36:08):
there's an underserved area with that's a valuable thing to
figure out, but just in the sense that it's very specific,
it's very helpful to understand or to plan around. Like
when you pick something too big, which arguably sometimes is
our own issue here on Position's Tipjar is that you're
picking something so broad that has so many places to cover,

(36:30):
it's harder to focus, it's harder to target an audience,
it's harder to know exactly where you should be putting
all of your investment into that energy into that. So
it's something valuable about how she picked something very specific
like logic pro to start with.

Speaker 3 (36:46):
She also said she picked she real reverse engineered what
she wanted to do. So the income came from the
activity that she craved, which was creating, and that was
something that she was getting into and learning on a
day basis. So while she's doing that, why not post
the process.

Speaker 2 (37:04):
I feel like we've really started to see a lot
more examples of this post COVID positive results that people experienced.
You know, obviously there's a lot of struggle that occurred there.
There was a lot of grief and a lot of sadness,
but there was plenty of people that were also able

(37:24):
to find success in all of that, right, which is
always the case.

Speaker 3 (37:28):
Right That was COVID though, because they would rather negative results.

Speaker 2 (37:35):
Very true. Yeah, But the idea that she came up
with this before she even really felt like she was
qualified to start making these videos, like she said, she
was making them while she learned, Like she was literally
learning these skills with logic Pro and then posting what

(37:55):
she learned about to help others. And that is one
of those things where we always say, you don't really
need to wait until you're the expert at what it
is you think that you could be good at. You
can start doing it right away.

Speaker 4 (38:06):
Right.

Speaker 2 (38:06):
That's where the place to start is just starting.

Speaker 3 (38:11):
They say to do that now, even when you're recording
a new album or any new creative project. Start filming,
start creating content as you go, so you not even
records for yourself, but to bring your friends, fans, family
through the whole process. And it's authentic.

Speaker 2 (38:29):
And I think that that's part of the journey that
keeps it, that keeps it interesting, that keeps you motivated
because you're learning is one of the most stimulating things
around our brains, right, And if, like we all know,
once you get to the habit of playing the exact
same set all the time, you get pretty bored with yourself,
right And same with like playing the same covers as
a cover artist somebody that does a lot of that,

(38:51):
I can say that it's having just a few new
things to play just makes the whole night better for me.
And I think that as we continue to pivot between
all of these things that we're trying to do and learning,
as we go. That's really where the discovery comes. I
think the easiest to learn what it is you want,

(39:12):
it's really in the action itself that you get the
most insight.

Speaker 3 (39:15):
Once we started editing these videos and doing the course
and I was tasked with trying to figure that out,
and never having done any of this in my life,
I truly enjoy it. And now that part of this
podcast has become something I can't wait to do, and
I never thought that that would be something I would

(39:36):
enjoy doing. And even now I have friends saying, hey,
would you be able to edit this for me? And
I'm like, yeah, I'll give it a shot. But I'm
enjoying what I'm doing, So it's never even it's never
too late to find new things that you do and possibly,
you know, make some income off of it.

Speaker 2 (39:53):
Well. And that's when I loved how she circled back
to something that we've brought up so many times over
the seasons, that skill stack is really that key aspect
to finding your own little niche within the music industry,
because it's from doing, and then it's from realizing what
it is you really enjoy doing and all of the
ways that you are good at things that maybe sets

(40:15):
you aside from everyone else, And it's not always what
you think it is, right. It can just be that
you're better at time management, or you're better at communication,
or you're you're better at understanding computers than others. What
did Trump say? Everything is computer in here, right, So
it's really unique to what it is that comes naturally

(40:37):
to you and what you enjoy doing, right, and those
those kind of start to stack up until you get
to a point where you kind of can step back,
even after the fact, and then realize, Wow, I am
uniquely qualified for what it is that I'm doing, and
that is a really great place to be. I think
the butterfly effect is another thing that she brought up
that we keep kind of dancing around, and I to you,

(41:00):
Lexi Limitless is one of those social media people that
I also enjoy following her, and I have followed her
for it feels like eight years now. Yeah, it's probably
been about that because when I first started following her,
she was just achieving her goal of visiting every country
in the world and to be the youngest person to
ever do that, and that's an incredible success that she

(41:21):
can use as the social media everybody enjoys watching people travel,
But in addition, it's a lot more entertaining than food,
that's for sure. But also, you know, it's it's it's
such a constant change, right, and so there's always new content.
And one of the things that she talked about recently
was how one of the planes she was supposed to
get on while she was booked for it, and then

(41:42):
her visa came in a few days early, so she
decided to book a different flight to take advantage of
those extra days that she didn't think she'd have, and
then the plight the flight that she had originally booked
crashed and everyone on died, and she just talked about
just how incredible that is, and that is totally the
butterfly effect in a you know, hence waves saying the
butterfly effect, but this idea that everything leads to the

(42:04):
next thing, that leads to the next thing, and if
each thing didn't happen, you wouldn't be where you are
right now. And some of those can be really big things,
some of them can be measured in small ways that
are just very valuable.

Speaker 3 (42:14):
In the same she said that was her worst year
ever loss breakups, she shelved a girl like pop project
she was working on for so many weeks, and then
COVID shut that all down, so no one even got
paid for any of that stuff, and then she could
never produce the exact chain of events that delivered this

(42:38):
now new six figure home studio career, also meeting her husband.
So her advice was like, frame these setbacks, Frame these
things that happen not as setbacks but like plot twists. Yeah,
there's no dead ends.

Speaker 2 (42:54):
It's a very hard thing to do in the moment.
It is. It is easy to sit here and say
that that's how to do. And we talk about being
positive all the time, right, and how important and valuable
that is to your odds of success. But more specifically,
like the idea that in those rough times, instead of
feeling the sadness, can you be asking yourself is this

(43:14):
what are the great things that are going to come
from this? Like what is it that this kar is
bringing me or this message of challenges bringing me. It's
really a lot to ask, I understand when you're in
those moments, it's much more of a challenge to simply
do that. But that is the difference in so many
people's stories of success is in those moments, they were

(43:35):
looking for opportunity, they were taking advantage of the situation
in a way that helped them grow towards something bigger.
It's always amazing to me how this industry has no
straight line. You know, I have the desire to be
a dentist. I really have a straight.

Speaker 3 (43:53):
I never knew that about you.

Speaker 2 (43:55):
I don't at all. This is just an example. Oh sorry,
hate the dennis to have this ambition and so many
career choices. There is such a path to follow. There
is a path paved by others that you can continue
down and pretty much have the results that you anticipate

(44:16):
song as you do the steps required. Right in our industry,
it's so different of an approach because everything is going
to be done your way. And that's a gift if
that is okay with you. But it can be also
daunting and it can be exhausting, and so often, like
within the university aspect, the people are there to learn
skills to get them ahead right, and that does work.

(44:37):
I do think they get advantage in that they also
get connections and networking and opportunity that perhaps you wouldn't
achieve without those things. But the truth is that so
much of what you get out of your career comes from,
you know, being in the trenches and built and carving
your own path and doing the work. It really doesn't

(45:01):
come until you've spent those hours doing the thing that
you want to do.

Speaker 3 (45:06):
And it's Evan flow. We were talking last episode about
practicing and getting that time in. I just got off
of four days of playing shows in Colorado, where the
whole last month I didn't have any live shows, but
I felt like I was practicing more. And then the
first two shows everything I was trying to play brand

(45:28):
new that I had just learned. I did not have
that flow at all. By the fourth night, I did,
But having that experience is something that you have to
keep going for and showing up because every environment is different.

Speaker 2 (45:41):
I think one of the biggest things that she really
got through to me is not only how bad of
an idea is to post your food and things that
don't have any relevance to your you know, your brand,
I guess, or your mission as she says in her course,

(46:03):
but also to understand what of that represents you in
a way that makes you interesting, that makes you feel
like what you're doing is being validated by the content
you're putting out, you know.

Speaker 3 (46:18):
And if you want to have another Instagram handle or
any other handle that you want to post stuff about
your life that's not relevant to the purpose of your career,
go ahead and do that, and then that way you
don't have to worry about what you're posting there. But
then her goal was before you post, think does this

(46:39):
move a fan, does this get an email assignment or
a client closer to you? What's the purpose of that?
And posting diabetes pictures, I guess not past the test
for you?

Speaker 2 (46:54):
Well, and that is also that relationship with social media.
That was the other huge thing that she said that
really they made me think, like people do have a
very bad relationship with social media. So many people we
just had that dopamine episode and talking about how some people,
so many of us, without even thinking, without it's not intentional,
we just go on to social media and that, you know,

(47:16):
the way that the algorithms are created, it feeds that
dopamine so quick, and our relationship with being on social
media can be very unhealthy, and it's feeding things that
are false or it's giving you a sense of a
reality that isn't fair, and it's not good for you,
and if you constantly spend more of the time being
that consumer on social media, I think that it ends

(47:38):
up a big disadvantage for you. And so identifying what
your relationship is with social media, how much time do
you spend on it? When does it come you know, like,
when does it take you away from the moment of
where you are in life? And then how does it
make you feel after you've been on it for a
little while. Are you feeling better about yourself or worse?
All those things, especially with kids, that it really matters

(47:59):
a lot. I'm seeing that with my kids right now.
It just breaks my heart to watch people feel bad
about themselves because of what they just watched on these
things by choice.

Speaker 3 (48:10):
And that's all they forget. It's a highlight reel anyway,
you know. Yeah, not too many people are posting their
worst days ever. They're posting their best days ever. The
way she went after Apple is no way, no way
different than how you would go after a fan. So
she targeted Apple by consistently sharing logic prohacs that she

(48:30):
referred to it as a magnetized portfolio. That's how you
should look at your Instagram or any other social posts
like how is this a magnet two new fans? If
that if that's your.

Speaker 2 (48:42):
Goal, and that really is kind of our main focus
with this episode was how do you become more attractive
to the things that you want? And social media is
a great and easy way to highlight this concept, but
it can apply to everything that you're doing. If you're
going into a gig every day and you are half

(49:03):
shit faced, why are you attracting them to conviicy more?
Or if you go to places and you perform and
you get say you get hired to be the drummer
for this touring band and you show up well prepared,
well dressed, fitting their brand, doing all the work, doing
extra things you are putting out there that you are

(49:24):
asking for more. Right, Yeah, that is how that energy
is exchanged. And the same thing kind of works with
social media. That if what she well and what she
did specifically was she knew she couldn't get to Apple right,
she couldn't get in touch with them, but she knew
that if she posted the right kind of things, eventually
Apple would see them. And that's how she manifested that

(49:47):
into reality. Beautiful example of that and one of the
ways that one of the things I enjoyed within her
course was talking about controlled controversy and how the idea
is that what you're basically doing is posting something that's
going to draw reactions from everybody and they're going to
have to pick a side, you know, And you can

(50:08):
take this pretty far and still walk that line. To
be honest, I think Trump does this all the time
with his posts, but it can be in a way
that makes everyone just engage more in your social media,
which is a really important part to increase the exposure
of your content on the algorithms.

Speaker 3 (50:28):
That goes back to her saying, every real, every carousel,
every cta called the action must pass that Limus test
that you just said. If it doesn't serve the mission,
it's noise. Yeah, we do that while we scroll like
we have a mission when we're watching something. Obviously not you,
but everybody else.

Speaker 2 (50:49):
I know, just joking.

Speaker 3 (50:51):
You know you're you're scrolling because this appeals to me.
I'm pausing, this doesn't, this doesn't. This appeals to me,
This doesn't. So you want the people to scroll past
you that have no interest in you?

Speaker 2 (51:03):
Yeah, totally.

Speaker 3 (51:06):
My friend Wes would come visit in Colorado and when
I first started running the Boulder Bowler. I don't know
what someone says, something to run sometimes with your hands
open and kind of at your side. And then everything
in front of your palms is what you can change.
So everything behind you it's in the past. So I

(51:28):
would think of you know you, first most important is
your mind, second tool is your body, and then third
would be for me at the time, would be music.
So it was like mind body music, and I was like, damn,
why couldn't I just come up with another M And
I could have had the three ms. She came up
with four, and I was just stuck with the B

(51:49):
for body. So her forearms framework was music, mindset, marketing,
and money. Music being keep the craft sharp, mindset being
the RESILIENCELS. She calls out, reframing the disappointments marketing, her
content engine, funnels, the brand deals, please sign up for
her newsletter it's awesome. And then money. You know your

(52:10):
price anchors, product mix. What's your target for Chris Webbits
a million dollars? Some people stick stick your target, you.

Speaker 2 (52:20):
Know, yeah, I do. I do. Like how she does
all that herself, like she said, and obviously we're not
the only ones that enjoyed that newsletter because she said
she had over thirty thousand subscribers. That's amazing. And you know,
when you give good content with no fluff, it's really
easy to consume, you know, and then you keep coming
back because you really got something out of it and

(52:41):
you look forward to it again. It is a very
simple concept, but it's just sometimes somehow it's just not
as easy to start doing. But when you understand what
it is that she's doing here, she's giving us something
great that we really get a lot of value out
of quickly and easily, and it's not like you have
to like really decipher what she's trying to say. So

(53:01):
all of that is very valuable. So our action step
today for y'all is to follow sides on She's on
all platforms as at sids sides, and you can see
how our content might help you move forward with your
production skills, first of all, or with your just move
towards any part of this career in the corporate world.

(53:24):
So it's really where she focuses, so go and check
it out.

Speaker 3 (53:28):
Action step number two is pick a pain point that
you're living right now. How might this be your future
butterfly effect How are you going to reframe something that's
not going so great right now and adapt it to
work for you in the future.

Speaker 2 (53:42):
Love it. We know that your time is valuable and
we appreciate you spending this time here with us being
a part of this community. So I hope that you
feel that sense of community here at musicians tip jar
and helps spread the word to make us all stronger.
If you'd like to get hold of us, what's the
best way to do that?

Speaker 3 (53:58):
Send us an email at musicians tip jar Gmail and
musicians tipstart dot com is where you can check out
all the resources and discounts we have collected just for you.
Check out all our episodes now on YouTube. If you
find this information useful, please rate and subscribe to the
podcast and slam that like button or gently hover over
on YouTube so we can help keep you up on

(54:18):
the finance side of your music business.

Speaker 2 (54:20):
As always, thank you for joining us. Remember there is
already enough for everyone. You just need to know how
to get what you want. Until next time on behalf
of Dave Hamgin and myself Chris Webb, Stay happy, healthy
and wealthy. Stop chasing what isn't chasing you the right things.
We'll meet you when you move with purpose, not desperation.

(54:44):
This is resistance.

Speaker 6 (54:45):
Tipto somebody somebody.

Speaker 5 (54:57):
Nothing on this show should be considered specific or professional advice.
Please consult an appropriate, text, legal, business, or financial professional
for individualized advice. Individual results are not guaranteed, and all
discussed strategies have the potential for profit and loss. Those
are operating on behalf of Musician's tip jar LLC exclusively